Chamber Newsletter July 2009
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The Current July 2009
T
Independence Day Celebrations on the Coast
here will be fireworks in Fort Bragg this year, thanks to some incredible cooperation and efforts from the City of Fort Bragg, the Fort Bragg Promotion Committee, Fort Bragg Police Department, Fort Bragg Rotary, Mendocino County Lodging Association, Harbor Lite Lodge, Quality Inn, the Mendocino Coast Chamber of Commerce, Pyro Spectaculars...and a lot of volunteers. (Donations from the community are still being accepted at the Chamber to help cover expenses) Fireworks will be at Pomo Bluffs Park on Todd’s Point at dark (around 9:00PM) on Friday , July 3rd. All roads on Todd’s Point will be closed at 5:00PM for everyone except Todd’s Point residents and their guests. North-bound turn lane from South Main onto Ocean View Drive will be closed between 9:30PM and 11:30PM Friday night July 3rd. Limited parking will be available at the Carlson/ Patton property (where the carnival was) and at College of The Redwoods until full. To help with expenses, a five dollar parking donation is requested. Your donation gets you parking and a pair of special lazer glasses for special fireworks viewing The five dollar parking is to raise funds for next years fireworks, with the idea that one of our service clubs, non-profits or some organization will take over the fireworks and we’ll turn the funds over to that group.
If you’d like to volunteer, we can still use folks for setup on Thursday, to help with parking Friday evening- which means 5-6 hours, plus about an hour
of training with the police earlier that week and another half dozen or more to tear down and cleanup. If you - or a group of you - want to volunteer,email mailto:[email protected] or phone the Chamber office at 961-6300. Vehicles with a valid disabled persons placard or license plate may park in the Pomo Bluffs Park parking, again on a
first-come-first-served basis. An area of the park will be fenced for a fireworks safety buffer area. The rest of the park is pedestrian traffic only that night. Everyone is asked to be respectful of private property; please do not trespass or enter the safety buffer area. Fort Bragg Police Department has a zero tolerance policy on trespassing and on personal fireworks. Any questions about parking, contact Sgt. Charles Gilchrist of the Fort Bragg Police Department at 961-2800 ext. 112. Pyro Spectaculars has a great record and have worked hard to put together an exceptional show. Fireworks can be viewed from the park, the parking lots, College of The Redwoods, Noyo Beach, the Noyo Bridge pedestrian walkways and many other public spots. Again, please stay off private property. That said, this should be a fun event, continuing the longest running fireworks on the coast. Then on Saturday will be Mendocino’s 4th of July Parade. Come and enjoy this home town event. Parade starts at Noon. Come early to get a good spot. Parade starts near Crown Hall on Ukiah Street and continues down Main Street and up Lansing Street. Listen to the parade live on The Coast KOZT FM 95.3/95.9FM
Inside this Issue Media Manager Bruce Lewis debates “Old Media vs New Media?”
From the Desk of CEO Debra De Graw “Looking Back as We Move Forward”
A Ticket Into the Mendocino County Film Office
About the Chamber Chair - Sam Kraynek Thanksgiving Coffee Company Vice Chair - Douna Dooley Sport Chrysler Jeep Dodge Treasurer - Amy Wall Mendocino Beauty Past Chair - Myles Anderson Anderson Logging
Page 2 • July 2009
Board of Directors
Tom Yates The Coast - KOZT FM Rob Scott First Presbyterian Church Robert Pinoli Skunk Train Jennifer Bosma Harvest Market
Jim McDannold Century 21 - Fort Bragg Realty Elaine Bryant Elk Cove Inn Guy Pacurar Brewery Gulch Inn Brandt Stickel Law Offices of Hogan & Stickel
Ambassadors
Ray Alarcon - Alarcon Insurance Agency Lynn Bell - Surf & Sand Lodge Norm Beckman - Beckman Printing John Cinnamon - Fort Bragg Rotary Kate Collins - Gaia Energy Systems J. Kyle Smith - Dr. J. Kyle Smith O.D. Melanie Knox - Knox Studio Ceramics Diana Scholl - Kiwanis of Fort Bragg Vicky Watts - The Coast - KOZT FM Marilyn Wagner - Wagner Photo Art
Staff
Chief Executive Officer - Debra De Graw Programs Manager - Amy Luce Visitor Center - Rosalie Scott Visitor Center - Janice Littrell Conracted Bookkeeper - Linda Lewis Contracted Publicist - Bruce Lewis
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Member Benefits Referrals
Calls and visitors are referred to Chamber members in good standing. We are here to promote our members.
Newsletter Inserts
This newsletter keeps you informed about other members and can be a valuable promotional tool. Promote a special or upcoming event with a flier. Space is limited so call 961-6303 to reserve your space today!
e-News
Weekly electronic updates & events from and for our Chamber members. 50 word limit, send submissions to [email protected] by 4pm every Tuesday.
Promotional fliers inserted into The Current do not necessarily reflect the opinion of the Chamber Staff or Chamber Board of Directors. Promotional fliers are provided and paid for by Chamber members. For questions regarding content on fliers, call the contact information provided on the flier.
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
From the Desk of CEO Debra De Graw
A
Page 3 • July 2009
Looking Back as We Move Forward
s we enter a new fiscal year we enter a year of challenges. Our global economy is unstable, and here in our region it is no different. Day to day we all work to carry on and work hard to keep things going and we are hopeful that the economy will improve for us all. Last month we held our Annual Installation Awards Dinner, it was an enjoyable evening at the Ledford House as we broke bread with the members who attended. It was a night to recognize those in the community that strive for excellence and those who have gone above and beyond in volunteerism. We shared with the members our highs and lows for the year. One is that we were able to end the year with 564 members. Each year we lose some members and then we either get them back before the end of the year or new members join to replace the numbers lost. We talked about the leadership, management, hard work by our board, staff, and the generosity of members who sponsor and support our fund-raising events and advertising throughout the year. Without this we would not be able to weather the economic storm. We thank all of you for your support, through your membership, volunteering hours, sponsorships of events, advertising in our visitor guides and newsletters, and by kind words from those who appreciate our efforts. Because of our reserves, the Chamber was able to move to a location with parking and create a larger more inviting Visitor Center area. If you haven’t stopped in yet we are at 217 S. Main Street, in Fort Bragg. We have a draught tolerant garden. We also received a grant for just over $7,000 from MCPA/ VISIT MENDOCINO to help the Visitor Center extend hours (SUNDAYS for the Summer), signage, curb appeal, a picnic table, and to go toward a visitor center restroom. They also just approved a $5,000 grant to assist with the Film Office for this past year’s expenses. Tom Yates was able to secure funding from the Fort Bragg Promotion Committee/City of Fort Bragg last year as well as this year to be used toward the FIREWORKS this year. We have also received sponsorships and funding from Harbor Lite Lodge, Mendocino County Lodging Association, Quality Inn &
Suites and TW Grille & Bar, The Purple Rose, Coast Hardware & Radio Shack Dealer, Rotary Club of Fort Bragg, Salmon Restoration Association, Christopher Clutton Fay Yee, Bob and Barb Bruce, and all the members who chipped in as the “hat” was passed around the room at the Installation Dinner. We continue to accept help for this and any money raised beyond the expenses will be seed money for next year’s fireworks. We are still looking for an organization, business, or individual to take this over from us. The Chamber stepped in to keep the fireworks going but with the intention to find another group to organize it. Our board and staff cannot sustain this event on top of our already busy months in the summer. Without the funding the Fireworks would not happen, and once gone the Coastal Commission might not let them come back to our coast. If you or someone you know can take this over from the Chamber please contact us. We continue to raise funds for the Mendocino 4th of July Parade, with the generous help of Harvest Market, North Coast Builders Exchange, Dick’s Place, Big Brother’s Big Sisters, Pacific Mist Inn & Cabins, Mendocino Bakery & Café, and more to come. We are working to cover the costs of the parade expenses, which include permitting, portable toilets, extended garbage pick up, promotion, extra law enforcement and more. We continue to accept your dollars to help offset the expenses. We received just over $7k in funding from City of Fort Bragg for the Visitor Center, we were approved for $3,000 from the Fort Bragg Promotion Committee for the Film Office, up to $3800 to help with Fort Bragg Whale Festival expenses, and up to $1500 for Art Splash which was organized with the Arts Council of Mendocino County. We are pleased with the success of our new “12@12” Brown Bag Lunch series. Free to our members, $25 to non-members, these lunch time brown bag lunch meetings are limited to 12 people and last one hour, held at the Chamber the last Friday of the month (unless otherwise noted). This month Mike Carroll will speak on the Five Elements of a Successful Small Business. Please remember to shop locally whenever possible and especially important to do business with fellow Chamber Members. Also, from time to time some of our members volunteer to help in the office stuffing visitor packets, answering phones, etc. A big thank you to Lonne Mitchell, Lynn Bell, and Diana Scholl for jumping in to help when we need them.
HomeMade Publications… We get the word out. • Mendocino Travelers Guide • Mendocino Real Estate Guide • www.MendocinoGuide.com Erina Reeves • 937-3565 • [email protected]
Calendar of Events
July
Ongoing Events
Happy Hour at the Mendocino Hotel 4:00-6:00pm Sunset Bird Paddle with Liquid Fusion Kayaking 7-8:30pm Space is limited call 961-1623 for more information or wwwLliquidFusionKayaking.com
July 3
Fireworks Display in Fort Bragg - Display will be begin at Dusk. For more information call 961-6300 or visit www.kozt.com Fireworks Display in Point Arena - Display will be begin at Dusk. For more information call 882-2122 or visit www.CityofPointArena.com
July 4
Big River Interpretive Walk - Join the Mendocino Land Trust a Big free River Interpretive Walks. Walks are free and open to everyone. Meet at the Big River Kiosk at the eastern end of the Big River Beach Parking Lot just south of Mendocino, CA at 10:00 a.m., weather permitting. Walks last one to two hours and cover two to four miles. Water, comfortable shoes and binoculars are recommended. Anyone under 18 years old must be accompanied by an adult. No RSVP required. For More Information call Jenny at 962-0470. World Largest Salmon BBQ - Noyo Harbor 11am-6pm Tickets are $25 per person. For more information call 9642781 or visit www.SalmonRestoration.com 4th of July Parade - Mendocino starts at Noon Fireworks Paddle with Liquid Fusion Kayaking - Get the best seat in Noyo Bay for Fort Bragg’s Fireworks Display - in a KAYAK. Space is limited. Call for reservations 962-1623 Kelley House BBQ & Lawn Party - Hot dogs, sausages, ice cream, beer, and wine, and live music. For more information call 937-5791 or www.MendocinoHistory.org
July 5
Surf Kayak Session with Liquid Fusion Kayaking - Our surf sessions are for those interested in learning how to catch and ride waves on a kayak or those who want coaching on advanced surf kayak maneuvers. 962-1623
July 10 Mendocino English County Dance at Caspar Community Center - All dances taught, no partner required, beginners are encouraged to participate, no special dress required. Please bring potluck snacks and beverages to share during the break. Elizabeth Zekley will be the caller. For more information call 964-4826
Page 4 • July 2009
July 10
Mendocino English County Dance at Caspar Community Center - All dances taught, no partner required, beginners are encouraged to participate, no special dress required. Please bring potluck snacks and beverages to share during the break. Elizabeth Zekley will be the caller. For more information call 964-4826
July 11 - 25
Mendocino Music Festival - For more information call 937-1045 or visit www.MendocinoMusic.com
July 11 - 12
Summer Chamber Music Weekend with Roy Bogas and Friends at Gualala Art Center Saturday 7:30 pm, Sunday at 4pm, Gualala Arts Center, 46501 Gualala Road, Gualala call 884-1138 or visit http:// www.GualalaArts.org
July 11
E. John Robinson Mendocino Art Auction & Raffle Viewing Viewing of a Special E. John Robinson Art Exhibit and all the art for the auction and the raffle. Odd Fellows Hall, Mendocino. For more information call 937-3938 or visit http:// www.MendocinoArtAuction.com
July 12
Bastille Day at the Ledford House Bistro Lunch, arts & crafts, antiques, uniques, farmers amrket, bicycle race, waiters relay, pentanque on the court, pleasantries in the bar, dinner. 3000 N. Hwy 1, Albion For more information call 937-0282 or visit www.Ledford House.com
July 16
Mixer @ Understuff!, 310 N. Franklin Street, Fort Bragg 5-7pm . Join us for appetizer, Esterlina Wine, and Networking with your fellow Chamber Members! RSVP to Denise at 964-5013
July 18 - 19
50th Anniversary Summer Arts & Crafts Fair 10am - 5pm In what has become a Mendocino summer tradition, the Mendocino Art Center will host the 50th Annual Summer Arts & Crafts Fair in its beautiful outdoor garden setting. For more information visit www.MendocinoArtCenter.org
July 30 - Aug 2
Annual Fort Bragg Rotary Club Carnival Butler Amusements Premier Carnival Fun for All Ages. 1250 Del Mar Drive, Fort Bragg For more information call 964-4200.
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
Bruce’s Article
Page 5 • July 2009
Old Media Versus New Media: How Do You Choose?
T
he answer is simple: you use both. New media refers to blogs and social media sites like Twitter and Facebook. Old media refers to traditional radio, newspaper, magazine and television advertising. At a recent all-day social media seminar I attended in San Francisco, business communications guru Shel Holtz reaffirmed my belief that you should include a mix of communications to reach your customers, potential customers or other target audiences. The truth is – and maybe even more so in a rural area like ours where dial-up service limits web access for many people – using radio, newspapers, newsletters, posters, flyers and direct mail may still be the best ways to sell your message. 12@12 At the recent 12@12 (12 people at noon), the new chambersponsored brown bag lunch series, I presented ideas for promoting business and generating income. Not all of them involved spending money. Here are a few ideas. 1.Audit expenses: as a small business owner for 20 years, I know first hand that when business is good, adding suppliers and signing long-term equipment lease/buy contracts is not a problem. In hard times, like these, you need to look at every expense and eliminate non-essentials. An ad justment in deductibles and company co-pays for health insurance, for example, saves Lewis & Summers Public Relations thousands of dollars a year. Vice May or and FloBeds owner Dave Turner agrees. “After every growth cycle you must cycle back and re-evaluate your business expenses,” he affirms. A penny saved really is a penny earned. 2.Go with what works: if flyers generate most of your business, then stay with flyers until return on invest ment begins to diminish and then look for a different avenue of promotion. One vice president of marketing I work with says he always has four to five promotions going at any one time. Some will work and some won’t, he says. 3.Measure your promotion: since advertising is a major and important investment in your business or organization, find a way to measure results: more cus tomers, increased sales, increased word-of-mouth. Why spend valuable advertising dollars if they aren’t putting money on your bottom line, attracting donors
or “putting more people in you church pews.” 4.Clean up your act: how often do you see a business with a faded or damaged sign (letters missing or falling off), dirty windows, worn out menu (or menu items misspelled)? These are signs of neglect, lack of interest or enthusiasm or an “I don’t care” attitude. That’s okay — we’ll shop elsewhere. 5.Survey friends and customers: too often people don’t ask others – most importantly current customers – for feedback. Put together an email list of 25 cus tomers, go to SurveyMonkey.com, join for free, and then create and send a short three-to-four-question survey about your business. You’ll be amazed at what people tell you. Their insights and opinions can help you plan future business promotions. 6.Keep the message fresh: tell people what’s new and different. Don’t assume just because you’ve been around for a long time they know what you do or sell. How much should you spend on promotion? At toolbox.com, I found this advice: “Promotion, advertising, and PR spending (i.e., “marketing support”) ranges from less than 1 percent of net sales for industrial business-to-business operations to 10 percent or more, for companies marketing consumer packaged goods.” “Consumer packaged goods companies may spend 50 percent of net sales for introductory marketing programs in the first year, subsequently lowering the percentage spent to a stable 8 percent to 10 percent within a few years.” “Retail stores that advertise and promote spend 4 percent to 6 percent of net sales for marketing support, on average.” Above all, go forth, promote thyself — and prosper!
Banner Ad Space Available call Amy @ 961-6303
A Ticket Inside the Mendocino County Film Office
A
s a member of the Board of Directors for the Film Liaisons In California Statewide (FLICS), I work together with the California Film Commission on behalf of the County of Mendocino to bring filming back to our state. I thought it would be helpful to share with you some of the language we use when working with location scouts. In the past I have mentioned that some location requests I receive ask for images of locations in “The Zone”. What is the 30-Mile Studio Zone? It is a 30 mile radius used by union film projects to determine per diem rates and driving distances for crew members. The zone chart is used as an organizational tool for disseminating contact information about the hundreds of City, County, State and Federal government offices issuing permits to both union and non-union film projects shooting in the Los Angeles metropolitan region of Southern California. The center of the studio zone is located at the southeast corner of Beverly and LaCieniega in Los Angeles California. More than 90 cities and parts of three counties including Los Angeles, Orange and Ventura counties fall within the 30-mile studio zone. How to Market Your Property From time to time we get requests for private property locations, some of you have asked how to get your property listed for film shoots. We suggest that you send digital images and contact information to [email protected] to be in our digital library. We also suggest that you consider listing your property with the California Film Commission. Their website has information on marketing your property to the industry. Below is some information from their website, and you can get the full details at: http://www.film.ca.gov/How_to_Market/index.html In an effort to assist property owners who wish to rent out their home or business to motion picture production companies, the California Film Commission (CFC) has prepared the following information to help you promote your property. These are some ideas to think about before you get started. Advertise to Location Professionals The CFC’s Location Professionals List includes names and addresses of over 400 freelance location managers, location scouts and location assistants in the motion picture production industry. After you create a brochure with
Page 6 • July 2009
photographs of your property, mail it to everyone on the list. Please remember to send copies to the California Film Commission’s Location Resource Center for distribution to clients doing research in our Location Library. To obtain the mailing list, please send a check payable to: CALIFORNIA FILM COMMISSION ATT’N: Location Professionals List 7080 Hollywood Blvd., Suite 900 Hollywood, CA 90028 Cost for the list to be sent is $6.00, or $54.00 for pre-printed labels. You may also come to our office, located at the southeast corner of Hollywood and La Brea, to pick up a copy of the mailing list ($5.00 for the list, or $50.00 for pre-printed labels). If you have any questions regarding the mailing list, please call us at 323.860.2960 x 102. Learn How To Host Motion Picture Filming To help you understand the process of hosting filming, the CFC publishes the guidebook Your Property in a Starring Role outlining issues you will likely encounter from the first time you receive a call from a location scout, to when the last truck drives away from your property. To download this handy 25 page guide go to: http://www.film.ca.gov/ How_to_Market/index.html Location Service Resource Location service companies will represent your property and act as an “agent.” These companies offer properties they represent to production companies for a fee. They may charge a listing fee along with taking a percentage of your location fee. A comprehensive list of location service libraries maintained by these companies can be found online in the LA411 directory. Some location service libraries may offer you the ability to post images online. Please be advised, that if a location service company asks to represent your property for a percentage of the location fee, State law requires the company to have a real estate broker’s license. You may want to see the license to ensure that you are dealing with a reputable service or search for the company name online at the California Department of Real Estate license lookup database. A number of professional location services do conduct their business without following this state provision. Rent Your Home for 14 DAYS TAX FREE - IRS Benefit 14 days tax free for vacation rental property, includes film location rentals: * www.hrblock.com/presscenter/facts/taxfact55.jsp * www.irs.gov/taxtopics/tc415.html * www.irs.gov/publications/p527/index.html
Welcome New Members
Page 7 • July 2009
Denise’s Family Salon 421 C. N. Franklin Street Fort Bragg, Ca. 95437 964-2944 • [email protected] Denise’s Family Salon is aiming to go as green and organic as possible. All organic hair products are used and many available to purchase at her salon. Paoli Engineering & Surveying David E. Paoli 535 E. Chestnut Street Fort Bragg, Ca. 95437 964-5225 • [email protected] Civil Engineering Services including structural, water, and sewer system design. Surveying including property boundries, topographic surveys and land divisitons. Ananse Village Rebecca & Paajoe Amissah-Aidoo 17800 N. Hwy 1 Fort Bragg, Ca. 95437 964-3534 • 1-877-242-4467 [email protected] www.anansevillage.com
Dean of College of the Redwoods Geise Ly holding a baby tortoise at the Chamber Mixer & Ribbon Cutting.
Baskets, beads, textiles and more from Africa and around the globe. Purchases benefit artisans and their families. Member of the Fair Trade Federation. Glass Beach Jewelry & Museum John H. Forrington 17801 N. Hwy 1 Fort Bragg, Ca. 95437 357-1585 • [email protected] www.glassbeachjewelry.com
Rella of Simply Succulents giving away small succulents to attendees at the Chamber Mixer & Ribbon Cutting.
Locally handcrafted sea glass jewelry, art & collectibles
R ic haR d M c d o n a l d Roofing
Lic. #397442
& General Contracting Inc.
All Type of Roofing Free Roof Inspections Fully Insured
707-964-4922 707-367-1168 Cell 707-964-0444 Fax
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
What’s New with You? Mendocino Beauty is proud to announce our new location! Located just west of the Post Office, at 45060 Suite A Ukiah St. in the village of Mendocino. www.mendocinobeauty.com • 937-9977 AT PARTNERS GALLERY: “On a Musical Note” Gallery Artists Visually Explore Musiic July 2nd through August 3rd First Friday Reception, July 3rd, 5-8pm Wine generously provided by Zina Hyde Cunningham Winery Celebrating music along with the Mendocino Music Festival this month, Partners Gallery is having a show of gallery artists exploring the visual side of music and its personal associations. Works include “River Rhythm” going down the Green River with Kandinsky, “Nut Cracker Sweet” portraying Sarah Palin on point, “Practice Practice Practice.” “Baby Won’t You Light My Fire.” and more. 335 NORTH FRANKLIN ST, FORT BRAGG Gallery hours: Thursday through Monday, 10-5; 707 962-0233; www.partnersgallery.com; Mendocino Music Festival July 11 - 25 Joshua Redman played for The Rolling Stones, Stevie Wonder, B.B. King, Yo-Yo Ma, Dave Brubeck, and Herbie Hancock... now he’s coming to play for us. Mr. Redman, one of the top, hot saxophonists in the world is performing Friday, July 24 with his trio. Also coming: Maria Muldaur; The Seldom Scene, electric violinist Alexander Markov. All concert info: mendocinomusic.com or 937-4041.
Page 8 • July 2009 Here are three upcoming events in the Mendocino Stories and Music Series’ schedule. First, on Friday July 10, join Bobby Markels and Peter Lit for prose and poetry. Both are long time residents of the Mendocino Coast and authors/performers extraordinaire. They seldom perform, so this is a rare treat for anyone who would like an evening of what it’s like to live here for over 40 years and get an answer to the age old question, “What do you people do here?” Then on Friday, August 14, a special House Concert is scheduled at a private home in Mendocino. One of the great names on the international guitar roster, Franco Morone, widely regarded as the “Italian Poet of the Acoustic Guitar”, merges beautifully with Raffaella Luna’s sweet, passionate voice. Limited seating so purchase early. $25, Visa, MasterCard, checks, money orders. Get ready to boogie to an extremely danceable band on Saturday, August 15 at the Hill House in Mendocino. Members of the band are Jamie Gilliam on guitar and vocals, Jamie Webber on bass, Philip Dunn on drums and vocals, and John Hansen on guitar and vocals. Within the musical souls of these men live rock, country, blues, surf, punk, folk and more. Bistro menu and full bar. Doors open at 6:30PM, showtime is 7:30PM. Sliding scale $10- 20 as you can afford. For more info call Pattie 937-1732 or www.mendocinostories.com/events Liquid Fusion Kayaking is excited to announce their new physical location at Dolphin Isle Marina which is in Noyo’s South Harbor. This is an ideal kayaking location with calm waters that are protected from the wind, a plethora of wildlife, a deli with lots of tasty goods, and an rv park. Reservations are still necessary for tours and classes (707) 962-1623. Liquid Fusion is also hosting a free weekly social paddle - Wednesday evenings at 6pm at Noyo Beach. Bring your kayak and enjoy an evening on the water socializing with other local paddlers. All types of kayaks and skill levels welcome.
North Coast Plumbing, Heating, & Sheet Metal INC. Residential - Commercial Over 150 Years Combined Experience 161 N. Main St., Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com Contractors License #375855
Barbara D. Clark Broker / Owner
Fort Bragg Realty 809 N. Main St. Fort Bragg, California 95437 Business (707) 961-1111 Fax (707) 964-3402 Website c21fortbraggrealty.com E-Mail [email protected] Each Office is Independently Owned And Operated
Office 2004
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
What’s the Chamber Been Up To? 12 @ 12 Brown Bag Luncheon
This is a new program the Chamber has started to provide a free eductional series to our members. The Fourth Friday of every month we will offer a short session with a variety of topics being covered. These sessions are free of charge to Chamber members ($25 for non members) and limited to 12 participants each time. We encourage participants to bring their own lunch. Below is a list of potential topics in no particular order. See your weekly enews for announcements on the upcoming topic and sign up information. • Five Sales Tips- How to Close the Sale • Five Energy tips for your Business • Five Advertising Design Tips • Macs in the Business World • How to Read a Financial Statement • Radio Advertising Tips • Window Merchandising • Five Tips on Giving Good Customer Service • How to make a better Print Ad • Five Tips on Motivating Your Staff • Five Time Management Tips • Partnering For Profit In A Challenging Economy • Spotting Trends and Adapting Your Business Model
First 12@12 Session with Kathie Ittel of ActionCoach
Page 9 • July 2009
Annual Award Recipients
This year four individuals, three businesses, an educational institution and a volunteer committee were recipients of the Mendocino Coast Chamber of Commerce annual awards program. “These individuals and organizations have gone the extra mile to help make our community the vibrant, enjoyable place to live that it is,” said Chamber CEO Debra De Graw. “They deserve our collective recognition and thanks.” Awardees, announced at the Chamber’s 2009/2010 Board installation dinner are: Sustainable Award: Harvest Market Business of the Year under 25 employees: The Coast KOZT FM Business of the Year over 25 employees: College of the Redwoods Mendocino Coast Campus Beautification/Preservation (Commercial Property): Shoreline Cottages Volunteer Citizens of the Year (two winners): Bill & Linda Watson, Mendocino Water Safety Coalition Mendocino Coast Heritage Committee Special Service to the Chamber: Charlie Bell (for service before, during, and after our move) Chamber Ambassador with Distinction: Lynn Bell Said Geisce Ly, Dean, Mendocino Coast College of the Redwoods, “I am delighted to accept this award on behalf of College of the Redwoods. We are most appreciative of the Chamber recognizing our collective efforts to better serve our community in meaningful ways. It is because of our student-centered staff and faculty that we were able to accomplish what we did last year. I am fortunate to be working with a resourceful and caring group of motivated individuals, for they have been and will continue to do what they can to make this campus a thriving community hub. We look forward to doing more in the months and years ahead.”
Peters Painting Rates for Chamber Members Commercial or Residential Ask for Lloyd Peters (707) 513-6276 CA Lic# 882523
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
Recent Chamber Events
Vice Chair Douna Dooley with Scholarship Recipients Allegra Fisher of Mendocino & Katie Bruce of Fort Bragg.
Chair Sam Kraynek with Geise Ly of College of the Redwoods Mendocino Coast Campus, recipients of the 2009 Business of the Year - over 25 employees.
Ambassador with Distinction Recipient Lynn Bell with Chair Sam Kraynek.
Page 10 • July 2009
Chair Sam Kraynek with Tom Honer, Jennifer & Tim Bosma, all of Harvest Market & Harvest at Mendosa’s, recipients of the 2009 Sustainable Award.
Christine Anderson representative for Congressman Mike Thompson, with Nancy Freeze of the Kelley House Museum & Heritage Days Committee, holding her Congressional Certificate presented to her & the Heritage Days Committee for all their volunteer efforts.
Ambassadors Kate Collins, Diana Scholl & Marilyn Wagner with Programs Manager Amy Luce, Board Member Robert Pinoli, CEO Debra De Graw, Chair Sam Kraynek, Board member Tammy Patrick, Ambassadors Ray Alarcon, Vicky Watts, Lynn Bell & Visitor Center Staff Janice Littrell & Rosalie Scott at the official Ribbon Cutting of our New Location.
Chamber Mixer
The Mendocino Coast Chamber of Commerce Invites you to attend a Chamber Mixer at:
Understuff! date: Thursday, July 16, 2009 time: 5:00-7:00pm location: 310 N. Franklin Street Fort Bragg RSVP: Denise @ 964-5013 Join us for hors d’oeurves and Esterlina Wines! Come & check out what’s new at the coasts intimate apparel store. Don’t Forget your Business Cards! Sponsored By:
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SCANLON CONTRACTING GENERAL CONTRACTOR-COMMERCIAL -RESIDENTIAL -BONDED-INSURED California License # 823494 488 South Harold Street ~ Fort Bragg, CA 95437 707-367-3555 EMAIL - [email protected] WEBSITE ~ scanloncontracting.com
North Coast Plumbing, Heating, & Sheet Metal INC. Residential - Contractors License #375855 Commercial
Over 150 Years Combined Experience 161 North Main Street, Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com
T
Independence Day Celebrations on the Coast
here will be fireworks in Fort Bragg this year, thanks to some incredible cooperation and efforts from the City of Fort Bragg, the Fort Bragg Promotion Committee, Fort Bragg Police Department, Fort Bragg Rotary, Mendocino County Lodging Association, Harbor Lite Lodge, Quality Inn, the Mendocino Coast Chamber of Commerce, Pyro Spectaculars...and a lot of volunteers. (Donations from the community are still being accepted at the Chamber to help cover expenses) Fireworks will be at Pomo Bluffs Park on Todd’s Point at dark (around 9:00PM) on Friday , July 3rd. All roads on Todd’s Point will be closed at 5:00PM for everyone except Todd’s Point residents and their guests. North-bound turn lane from South Main onto Ocean View Drive will be closed between 9:30PM and 11:30PM Friday night July 3rd. Limited parking will be available at the Carlson/ Patton property (where the carnival was) and at College of The Redwoods until full. To help with expenses, a five dollar parking donation is requested. Your donation gets you parking and a pair of special lazer glasses for special fireworks viewing The five dollar parking is to raise funds for next years fireworks, with the idea that one of our service clubs, non-profits or some organization will take over the fireworks and we’ll turn the funds over to that group.
If you’d like to volunteer, we can still use folks for setup on Thursday, to help with parking Friday evening- which means 5-6 hours, plus about an hour
of training with the police earlier that week and another half dozen or more to tear down and cleanup. If you - or a group of you - want to volunteer,email mailto:[email protected] or phone the Chamber office at 961-6300. Vehicles with a valid disabled persons placard or license plate may park in the Pomo Bluffs Park parking, again on a
first-come-first-served basis. An area of the park will be fenced for a fireworks safety buffer area. The rest of the park is pedestrian traffic only that night. Everyone is asked to be respectful of private property; please do not trespass or enter the safety buffer area. Fort Bragg Police Department has a zero tolerance policy on trespassing and on personal fireworks. Any questions about parking, contact Sgt. Charles Gilchrist of the Fort Bragg Police Department at 961-2800 ext. 112. Pyro Spectaculars has a great record and have worked hard to put together an exceptional show. Fireworks can be viewed from the park, the parking lots, College of The Redwoods, Noyo Beach, the Noyo Bridge pedestrian walkways and many other public spots. Again, please stay off private property. That said, this should be a fun event, continuing the longest running fireworks on the coast. Then on Saturday will be Mendocino’s 4th of July Parade. Come and enjoy this home town event. Parade starts at Noon. Come early to get a good spot. Parade starts near Crown Hall on Ukiah Street and continues down Main Street and up Lansing Street. Listen to the parade live on The Coast KOZT FM 95.3/95.9FM
Inside this Issue Media Manager Bruce Lewis debates “Old Media vs New Media?”
From the Desk of CEO Debra De Graw “Looking Back as We Move Forward”
A Ticket Into the Mendocino County Film Office
About the Chamber Chair - Sam Kraynek Thanksgiving Coffee Company Vice Chair - Douna Dooley Sport Chrysler Jeep Dodge Treasurer - Amy Wall Mendocino Beauty Past Chair - Myles Anderson Anderson Logging
Page 2 • July 2009
Board of Directors
Tom Yates The Coast - KOZT FM Rob Scott First Presbyterian Church Robert Pinoli Skunk Train Jennifer Bosma Harvest Market
Jim McDannold Century 21 - Fort Bragg Realty Elaine Bryant Elk Cove Inn Guy Pacurar Brewery Gulch Inn Brandt Stickel Law Offices of Hogan & Stickel
Ambassadors
Ray Alarcon - Alarcon Insurance Agency Lynn Bell - Surf & Sand Lodge Norm Beckman - Beckman Printing John Cinnamon - Fort Bragg Rotary Kate Collins - Gaia Energy Systems J. Kyle Smith - Dr. J. Kyle Smith O.D. Melanie Knox - Knox Studio Ceramics Diana Scholl - Kiwanis of Fort Bragg Vicky Watts - The Coast - KOZT FM Marilyn Wagner - Wagner Photo Art
Staff
Chief Executive Officer - Debra De Graw Programs Manager - Amy Luce Visitor Center - Rosalie Scott Visitor Center - Janice Littrell Conracted Bookkeeper - Linda Lewis Contracted Publicist - Bruce Lewis
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Member Benefits Referrals
Calls and visitors are referred to Chamber members in good standing. We are here to promote our members.
Newsletter Inserts
This newsletter keeps you informed about other members and can be a valuable promotional tool. Promote a special or upcoming event with a flier. Space is limited so call 961-6303 to reserve your space today!
e-News
Weekly electronic updates & events from and for our Chamber members. 50 word limit, send submissions to [email protected] by 4pm every Tuesday.
Promotional fliers inserted into The Current do not necessarily reflect the opinion of the Chamber Staff or Chamber Board of Directors. Promotional fliers are provided and paid for by Chamber members. For questions regarding content on fliers, call the contact information provided on the flier.
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
From the Desk of CEO Debra De Graw
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Page 3 • July 2009
Looking Back as We Move Forward
s we enter a new fiscal year we enter a year of challenges. Our global economy is unstable, and here in our region it is no different. Day to day we all work to carry on and work hard to keep things going and we are hopeful that the economy will improve for us all. Last month we held our Annual Installation Awards Dinner, it was an enjoyable evening at the Ledford House as we broke bread with the members who attended. It was a night to recognize those in the community that strive for excellence and those who have gone above and beyond in volunteerism. We shared with the members our highs and lows for the year. One is that we were able to end the year with 564 members. Each year we lose some members and then we either get them back before the end of the year or new members join to replace the numbers lost. We talked about the leadership, management, hard work by our board, staff, and the generosity of members who sponsor and support our fund-raising events and advertising throughout the year. Without this we would not be able to weather the economic storm. We thank all of you for your support, through your membership, volunteering hours, sponsorships of events, advertising in our visitor guides and newsletters, and by kind words from those who appreciate our efforts. Because of our reserves, the Chamber was able to move to a location with parking and create a larger more inviting Visitor Center area. If you haven’t stopped in yet we are at 217 S. Main Street, in Fort Bragg. We have a draught tolerant garden. We also received a grant for just over $7,000 from MCPA/ VISIT MENDOCINO to help the Visitor Center extend hours (SUNDAYS for the Summer), signage, curb appeal, a picnic table, and to go toward a visitor center restroom. They also just approved a $5,000 grant to assist with the Film Office for this past year’s expenses. Tom Yates was able to secure funding from the Fort Bragg Promotion Committee/City of Fort Bragg last year as well as this year to be used toward the FIREWORKS this year. We have also received sponsorships and funding from Harbor Lite Lodge, Mendocino County Lodging Association, Quality Inn &
Suites and TW Grille & Bar, The Purple Rose, Coast Hardware & Radio Shack Dealer, Rotary Club of Fort Bragg, Salmon Restoration Association, Christopher Clutton Fay Yee, Bob and Barb Bruce, and all the members who chipped in as the “hat” was passed around the room at the Installation Dinner. We continue to accept help for this and any money raised beyond the expenses will be seed money for next year’s fireworks. We are still looking for an organization, business, or individual to take this over from us. The Chamber stepped in to keep the fireworks going but with the intention to find another group to organize it. Our board and staff cannot sustain this event on top of our already busy months in the summer. Without the funding the Fireworks would not happen, and once gone the Coastal Commission might not let them come back to our coast. If you or someone you know can take this over from the Chamber please contact us. We continue to raise funds for the Mendocino 4th of July Parade, with the generous help of Harvest Market, North Coast Builders Exchange, Dick’s Place, Big Brother’s Big Sisters, Pacific Mist Inn & Cabins, Mendocino Bakery & Café, and more to come. We are working to cover the costs of the parade expenses, which include permitting, portable toilets, extended garbage pick up, promotion, extra law enforcement and more. We continue to accept your dollars to help offset the expenses. We received just over $7k in funding from City of Fort Bragg for the Visitor Center, we were approved for $3,000 from the Fort Bragg Promotion Committee for the Film Office, up to $3800 to help with Fort Bragg Whale Festival expenses, and up to $1500 for Art Splash which was organized with the Arts Council of Mendocino County. We are pleased with the success of our new “12@12” Brown Bag Lunch series. Free to our members, $25 to non-members, these lunch time brown bag lunch meetings are limited to 12 people and last one hour, held at the Chamber the last Friday of the month (unless otherwise noted). This month Mike Carroll will speak on the Five Elements of a Successful Small Business. Please remember to shop locally whenever possible and especially important to do business with fellow Chamber Members. Also, from time to time some of our members volunteer to help in the office stuffing visitor packets, answering phones, etc. A big thank you to Lonne Mitchell, Lynn Bell, and Diana Scholl for jumping in to help when we need them.
HomeMade Publications… We get the word out. • Mendocino Travelers Guide • Mendocino Real Estate Guide • www.MendocinoGuide.com Erina Reeves • 937-3565 • [email protected]
Calendar of Events
July
Ongoing Events
Happy Hour at the Mendocino Hotel 4:00-6:00pm Sunset Bird Paddle with Liquid Fusion Kayaking 7-8:30pm Space is limited call 961-1623 for more information or wwwLliquidFusionKayaking.com
July 3
Fireworks Display in Fort Bragg - Display will be begin at Dusk. For more information call 961-6300 or visit www.kozt.com Fireworks Display in Point Arena - Display will be begin at Dusk. For more information call 882-2122 or visit www.CityofPointArena.com
July 4
Big River Interpretive Walk - Join the Mendocino Land Trust a Big free River Interpretive Walks. Walks are free and open to everyone. Meet at the Big River Kiosk at the eastern end of the Big River Beach Parking Lot just south of Mendocino, CA at 10:00 a.m., weather permitting. Walks last one to two hours and cover two to four miles. Water, comfortable shoes and binoculars are recommended. Anyone under 18 years old must be accompanied by an adult. No RSVP required. For More Information call Jenny at 962-0470. World Largest Salmon BBQ - Noyo Harbor 11am-6pm Tickets are $25 per person. For more information call 9642781 or visit www.SalmonRestoration.com 4th of July Parade - Mendocino starts at Noon Fireworks Paddle with Liquid Fusion Kayaking - Get the best seat in Noyo Bay for Fort Bragg’s Fireworks Display - in a KAYAK. Space is limited. Call for reservations 962-1623 Kelley House BBQ & Lawn Party - Hot dogs, sausages, ice cream, beer, and wine, and live music. For more information call 937-5791 or www.MendocinoHistory.org
July 5
Surf Kayak Session with Liquid Fusion Kayaking - Our surf sessions are for those interested in learning how to catch and ride waves on a kayak or those who want coaching on advanced surf kayak maneuvers. 962-1623
July 10 Mendocino English County Dance at Caspar Community Center - All dances taught, no partner required, beginners are encouraged to participate, no special dress required. Please bring potluck snacks and beverages to share during the break. Elizabeth Zekley will be the caller. For more information call 964-4826
Page 4 • July 2009
July 10
Mendocino English County Dance at Caspar Community Center - All dances taught, no partner required, beginners are encouraged to participate, no special dress required. Please bring potluck snacks and beverages to share during the break. Elizabeth Zekley will be the caller. For more information call 964-4826
July 11 - 25
Mendocino Music Festival - For more information call 937-1045 or visit www.MendocinoMusic.com
July 11 - 12
Summer Chamber Music Weekend with Roy Bogas and Friends at Gualala Art Center Saturday 7:30 pm, Sunday at 4pm, Gualala Arts Center, 46501 Gualala Road, Gualala call 884-1138 or visit http:// www.GualalaArts.org
July 11
E. John Robinson Mendocino Art Auction & Raffle Viewing Viewing of a Special E. John Robinson Art Exhibit and all the art for the auction and the raffle. Odd Fellows Hall, Mendocino. For more information call 937-3938 or visit http:// www.MendocinoArtAuction.com
July 12
Bastille Day at the Ledford House Bistro Lunch, arts & crafts, antiques, uniques, farmers amrket, bicycle race, waiters relay, pentanque on the court, pleasantries in the bar, dinner. 3000 N. Hwy 1, Albion For more information call 937-0282 or visit www.Ledford House.com
July 16
Mixer @ Understuff!, 310 N. Franklin Street, Fort Bragg 5-7pm . Join us for appetizer, Esterlina Wine, and Networking with your fellow Chamber Members! RSVP to Denise at 964-5013
July 18 - 19
50th Anniversary Summer Arts & Crafts Fair 10am - 5pm In what has become a Mendocino summer tradition, the Mendocino Art Center will host the 50th Annual Summer Arts & Crafts Fair in its beautiful outdoor garden setting. For more information visit www.MendocinoArtCenter.org
July 30 - Aug 2
Annual Fort Bragg Rotary Club Carnival Butler Amusements Premier Carnival Fun for All Ages. 1250 Del Mar Drive, Fort Bragg For more information call 964-4200.
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
Bruce’s Article
Page 5 • July 2009
Old Media Versus New Media: How Do You Choose?
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he answer is simple: you use both. New media refers to blogs and social media sites like Twitter and Facebook. Old media refers to traditional radio, newspaper, magazine and television advertising. At a recent all-day social media seminar I attended in San Francisco, business communications guru Shel Holtz reaffirmed my belief that you should include a mix of communications to reach your customers, potential customers or other target audiences. The truth is – and maybe even more so in a rural area like ours where dial-up service limits web access for many people – using radio, newspapers, newsletters, posters, flyers and direct mail may still be the best ways to sell your message. 12@12 At the recent 12@12 (12 people at noon), the new chambersponsored brown bag lunch series, I presented ideas for promoting business and generating income. Not all of them involved spending money. Here are a few ideas. 1.Audit expenses: as a small business owner for 20 years, I know first hand that when business is good, adding suppliers and signing long-term equipment lease/buy contracts is not a problem. In hard times, like these, you need to look at every expense and eliminate non-essentials. An ad justment in deductibles and company co-pays for health insurance, for example, saves Lewis & Summers Public Relations thousands of dollars a year. Vice May or and FloBeds owner Dave Turner agrees. “After every growth cycle you must cycle back and re-evaluate your business expenses,” he affirms. A penny saved really is a penny earned. 2.Go with what works: if flyers generate most of your business, then stay with flyers until return on invest ment begins to diminish and then look for a different avenue of promotion. One vice president of marketing I work with says he always has four to five promotions going at any one time. Some will work and some won’t, he says. 3.Measure your promotion: since advertising is a major and important investment in your business or organization, find a way to measure results: more cus tomers, increased sales, increased word-of-mouth. Why spend valuable advertising dollars if they aren’t putting money on your bottom line, attracting donors
or “putting more people in you church pews.” 4.Clean up your act: how often do you see a business with a faded or damaged sign (letters missing or falling off), dirty windows, worn out menu (or menu items misspelled)? These are signs of neglect, lack of interest or enthusiasm or an “I don’t care” attitude. That’s okay — we’ll shop elsewhere. 5.Survey friends and customers: too often people don’t ask others – most importantly current customers – for feedback. Put together an email list of 25 cus tomers, go to SurveyMonkey.com, join for free, and then create and send a short three-to-four-question survey about your business. You’ll be amazed at what people tell you. Their insights and opinions can help you plan future business promotions. 6.Keep the message fresh: tell people what’s new and different. Don’t assume just because you’ve been around for a long time they know what you do or sell. How much should you spend on promotion? At toolbox.com, I found this advice: “Promotion, advertising, and PR spending (i.e., “marketing support”) ranges from less than 1 percent of net sales for industrial business-to-business operations to 10 percent or more, for companies marketing consumer packaged goods.” “Consumer packaged goods companies may spend 50 percent of net sales for introductory marketing programs in the first year, subsequently lowering the percentage spent to a stable 8 percent to 10 percent within a few years.” “Retail stores that advertise and promote spend 4 percent to 6 percent of net sales for marketing support, on average.” Above all, go forth, promote thyself — and prosper!
Banner Ad Space Available call Amy @ 961-6303
A Ticket Inside the Mendocino County Film Office
A
s a member of the Board of Directors for the Film Liaisons In California Statewide (FLICS), I work together with the California Film Commission on behalf of the County of Mendocino to bring filming back to our state. I thought it would be helpful to share with you some of the language we use when working with location scouts. In the past I have mentioned that some location requests I receive ask for images of locations in “The Zone”. What is the 30-Mile Studio Zone? It is a 30 mile radius used by union film projects to determine per diem rates and driving distances for crew members. The zone chart is used as an organizational tool for disseminating contact information about the hundreds of City, County, State and Federal government offices issuing permits to both union and non-union film projects shooting in the Los Angeles metropolitan region of Southern California. The center of the studio zone is located at the southeast corner of Beverly and LaCieniega in Los Angeles California. More than 90 cities and parts of three counties including Los Angeles, Orange and Ventura counties fall within the 30-mile studio zone. How to Market Your Property From time to time we get requests for private property locations, some of you have asked how to get your property listed for film shoots. We suggest that you send digital images and contact information to [email protected] to be in our digital library. We also suggest that you consider listing your property with the California Film Commission. Their website has information on marketing your property to the industry. Below is some information from their website, and you can get the full details at: http://www.film.ca.gov/How_to_Market/index.html In an effort to assist property owners who wish to rent out their home or business to motion picture production companies, the California Film Commission (CFC) has prepared the following information to help you promote your property. These are some ideas to think about before you get started. Advertise to Location Professionals The CFC’s Location Professionals List includes names and addresses of over 400 freelance location managers, location scouts and location assistants in the motion picture production industry. After you create a brochure with
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photographs of your property, mail it to everyone on the list. Please remember to send copies to the California Film Commission’s Location Resource Center for distribution to clients doing research in our Location Library. To obtain the mailing list, please send a check payable to: CALIFORNIA FILM COMMISSION ATT’N: Location Professionals List 7080 Hollywood Blvd., Suite 900 Hollywood, CA 90028 Cost for the list to be sent is $6.00, or $54.00 for pre-printed labels. You may also come to our office, located at the southeast corner of Hollywood and La Brea, to pick up a copy of the mailing list ($5.00 for the list, or $50.00 for pre-printed labels). If you have any questions regarding the mailing list, please call us at 323.860.2960 x 102. Learn How To Host Motion Picture Filming To help you understand the process of hosting filming, the CFC publishes the guidebook Your Property in a Starring Role outlining issues you will likely encounter from the first time you receive a call from a location scout, to when the last truck drives away from your property. To download this handy 25 page guide go to: http://www.film.ca.gov/ How_to_Market/index.html Location Service Resource Location service companies will represent your property and act as an “agent.” These companies offer properties they represent to production companies for a fee. They may charge a listing fee along with taking a percentage of your location fee. A comprehensive list of location service libraries maintained by these companies can be found online in the LA411 directory. Some location service libraries may offer you the ability to post images online. Please be advised, that if a location service company asks to represent your property for a percentage of the location fee, State law requires the company to have a real estate broker’s license. You may want to see the license to ensure that you are dealing with a reputable service or search for the company name online at the California Department of Real Estate license lookup database. A number of professional location services do conduct their business without following this state provision. Rent Your Home for 14 DAYS TAX FREE - IRS Benefit 14 days tax free for vacation rental property, includes film location rentals: * www.hrblock.com/presscenter/facts/taxfact55.jsp * www.irs.gov/taxtopics/tc415.html * www.irs.gov/publications/p527/index.html
Welcome New Members
Page 7 • July 2009
Denise’s Family Salon 421 C. N. Franklin Street Fort Bragg, Ca. 95437 964-2944 • [email protected] Denise’s Family Salon is aiming to go as green and organic as possible. All organic hair products are used and many available to purchase at her salon. Paoli Engineering & Surveying David E. Paoli 535 E. Chestnut Street Fort Bragg, Ca. 95437 964-5225 • [email protected] Civil Engineering Services including structural, water, and sewer system design. Surveying including property boundries, topographic surveys and land divisitons. Ananse Village Rebecca & Paajoe Amissah-Aidoo 17800 N. Hwy 1 Fort Bragg, Ca. 95437 964-3534 • 1-877-242-4467 [email protected] www.anansevillage.com
Dean of College of the Redwoods Geise Ly holding a baby tortoise at the Chamber Mixer & Ribbon Cutting.
Baskets, beads, textiles and more from Africa and around the globe. Purchases benefit artisans and their families. Member of the Fair Trade Federation. Glass Beach Jewelry & Museum John H. Forrington 17801 N. Hwy 1 Fort Bragg, Ca. 95437 357-1585 • [email protected] www.glassbeachjewelry.com
Rella of Simply Succulents giving away small succulents to attendees at the Chamber Mixer & Ribbon Cutting.
Locally handcrafted sea glass jewelry, art & collectibles
R ic haR d M c d o n a l d Roofing
Lic. #397442
& General Contracting Inc.
All Type of Roofing Free Roof Inspections Fully Insured
707-964-4922 707-367-1168 Cell 707-964-0444 Fax
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
What’s New with You? Mendocino Beauty is proud to announce our new location! Located just west of the Post Office, at 45060 Suite A Ukiah St. in the village of Mendocino. www.mendocinobeauty.com • 937-9977 AT PARTNERS GALLERY: “On a Musical Note” Gallery Artists Visually Explore Musiic July 2nd through August 3rd First Friday Reception, July 3rd, 5-8pm Wine generously provided by Zina Hyde Cunningham Winery Celebrating music along with the Mendocino Music Festival this month, Partners Gallery is having a show of gallery artists exploring the visual side of music and its personal associations. Works include “River Rhythm” going down the Green River with Kandinsky, “Nut Cracker Sweet” portraying Sarah Palin on point, “Practice Practice Practice.” “Baby Won’t You Light My Fire.” and more. 335 NORTH FRANKLIN ST, FORT BRAGG Gallery hours: Thursday through Monday, 10-5; 707 962-0233; www.partnersgallery.com; Mendocino Music Festival July 11 - 25 Joshua Redman played for The Rolling Stones, Stevie Wonder, B.B. King, Yo-Yo Ma, Dave Brubeck, and Herbie Hancock... now he’s coming to play for us. Mr. Redman, one of the top, hot saxophonists in the world is performing Friday, July 24 with his trio. Also coming: Maria Muldaur; The Seldom Scene, electric violinist Alexander Markov. All concert info: mendocinomusic.com or 937-4041.
Page 8 • July 2009 Here are three upcoming events in the Mendocino Stories and Music Series’ schedule. First, on Friday July 10, join Bobby Markels and Peter Lit for prose and poetry. Both are long time residents of the Mendocino Coast and authors/performers extraordinaire. They seldom perform, so this is a rare treat for anyone who would like an evening of what it’s like to live here for over 40 years and get an answer to the age old question, “What do you people do here?” Then on Friday, August 14, a special House Concert is scheduled at a private home in Mendocino. One of the great names on the international guitar roster, Franco Morone, widely regarded as the “Italian Poet of the Acoustic Guitar”, merges beautifully with Raffaella Luna’s sweet, passionate voice. Limited seating so purchase early. $25, Visa, MasterCard, checks, money orders. Get ready to boogie to an extremely danceable band on Saturday, August 15 at the Hill House in Mendocino. Members of the band are Jamie Gilliam on guitar and vocals, Jamie Webber on bass, Philip Dunn on drums and vocals, and John Hansen on guitar and vocals. Within the musical souls of these men live rock, country, blues, surf, punk, folk and more. Bistro menu and full bar. Doors open at 6:30PM, showtime is 7:30PM. Sliding scale $10- 20 as you can afford. For more info call Pattie 937-1732 or www.mendocinostories.com/events Liquid Fusion Kayaking is excited to announce their new physical location at Dolphin Isle Marina which is in Noyo’s South Harbor. This is an ideal kayaking location with calm waters that are protected from the wind, a plethora of wildlife, a deli with lots of tasty goods, and an rv park. Reservations are still necessary for tours and classes (707) 962-1623. Liquid Fusion is also hosting a free weekly social paddle - Wednesday evenings at 6pm at Noyo Beach. Bring your kayak and enjoy an evening on the water socializing with other local paddlers. All types of kayaks and skill levels welcome.
North Coast Plumbing, Heating, & Sheet Metal INC. Residential - Commercial Over 150 Years Combined Experience 161 N. Main St., Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com Contractors License #375855
Barbara D. Clark Broker / Owner
Fort Bragg Realty 809 N. Main St. Fort Bragg, California 95437 Business (707) 961-1111 Fax (707) 964-3402 Website c21fortbraggrealty.com E-Mail [email protected] Each Office is Independently Owned And Operated
Office 2004
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
What’s the Chamber Been Up To? 12 @ 12 Brown Bag Luncheon
This is a new program the Chamber has started to provide a free eductional series to our members. The Fourth Friday of every month we will offer a short session with a variety of topics being covered. These sessions are free of charge to Chamber members ($25 for non members) and limited to 12 participants each time. We encourage participants to bring their own lunch. Below is a list of potential topics in no particular order. See your weekly enews for announcements on the upcoming topic and sign up information. • Five Sales Tips- How to Close the Sale • Five Energy tips for your Business • Five Advertising Design Tips • Macs in the Business World • How to Read a Financial Statement • Radio Advertising Tips • Window Merchandising • Five Tips on Giving Good Customer Service • How to make a better Print Ad • Five Tips on Motivating Your Staff • Five Time Management Tips • Partnering For Profit In A Challenging Economy • Spotting Trends and Adapting Your Business Model
First 12@12 Session with Kathie Ittel of ActionCoach
Page 9 • July 2009
Annual Award Recipients
This year four individuals, three businesses, an educational institution and a volunteer committee were recipients of the Mendocino Coast Chamber of Commerce annual awards program. “These individuals and organizations have gone the extra mile to help make our community the vibrant, enjoyable place to live that it is,” said Chamber CEO Debra De Graw. “They deserve our collective recognition and thanks.” Awardees, announced at the Chamber’s 2009/2010 Board installation dinner are: Sustainable Award: Harvest Market Business of the Year under 25 employees: The Coast KOZT FM Business of the Year over 25 employees: College of the Redwoods Mendocino Coast Campus Beautification/Preservation (Commercial Property): Shoreline Cottages Volunteer Citizens of the Year (two winners): Bill & Linda Watson, Mendocino Water Safety Coalition Mendocino Coast Heritage Committee Special Service to the Chamber: Charlie Bell (for service before, during, and after our move) Chamber Ambassador with Distinction: Lynn Bell Said Geisce Ly, Dean, Mendocino Coast College of the Redwoods, “I am delighted to accept this award on behalf of College of the Redwoods. We are most appreciative of the Chamber recognizing our collective efforts to better serve our community in meaningful ways. It is because of our student-centered staff and faculty that we were able to accomplish what we did last year. I am fortunate to be working with a resourceful and caring group of motivated individuals, for they have been and will continue to do what they can to make this campus a thriving community hub. We look forward to doing more in the months and years ahead.”
Peters Painting Rates for Chamber Members Commercial or Residential Ask for Lloyd Peters (707) 513-6276 CA Lic# 882523
www.MendocinoCoast.com • [email protected] • Phone: 707.961.6300 • Fax: 707.964.2056
Recent Chamber Events
Vice Chair Douna Dooley with Scholarship Recipients Allegra Fisher of Mendocino & Katie Bruce of Fort Bragg.
Chair Sam Kraynek with Geise Ly of College of the Redwoods Mendocino Coast Campus, recipients of the 2009 Business of the Year - over 25 employees.
Ambassador with Distinction Recipient Lynn Bell with Chair Sam Kraynek.
Page 10 • July 2009
Chair Sam Kraynek with Tom Honer, Jennifer & Tim Bosma, all of Harvest Market & Harvest at Mendosa’s, recipients of the 2009 Sustainable Award.
Christine Anderson representative for Congressman Mike Thompson, with Nancy Freeze of the Kelley House Museum & Heritage Days Committee, holding her Congressional Certificate presented to her & the Heritage Days Committee for all their volunteer efforts.
Ambassadors Kate Collins, Diana Scholl & Marilyn Wagner with Programs Manager Amy Luce, Board Member Robert Pinoli, CEO Debra De Graw, Chair Sam Kraynek, Board member Tammy Patrick, Ambassadors Ray Alarcon, Vicky Watts, Lynn Bell & Visitor Center Staff Janice Littrell & Rosalie Scott at the official Ribbon Cutting of our New Location.
Chamber Mixer
The Mendocino Coast Chamber of Commerce Invites you to attend a Chamber Mixer at:
Understuff! date: Thursday, July 16, 2009 time: 5:00-7:00pm location: 310 N. Franklin Street Fort Bragg RSVP: Denise @ 964-5013 Join us for hors d’oeurves and Esterlina Wines! Come & check out what’s new at the coasts intimate apparel store. Don’t Forget your Business Cards! Sponsored By:
LOOKING FOR CONTRACTORS? Why hire several when one can do it all?
I’m a General Contractor with 37 years Of Experience. Restoration is my forte. r o i r Inteterior s Ex dition el Ademod s R eck s D nce Fe
P Dryaint Flo wa Win orin ll Plu dow g Elembin s ctr g ic
PLEASE — hire local & California State Licensed contractors. Protect your investment.
SCANLON CONTRACTING GENERAL CONTRACTOR-COMMERCIAL -RESIDENTIAL -BONDED-INSURED California License # 823494 488 South Harold Street ~ Fort Bragg, CA 95437 707-367-3555 EMAIL - [email protected] WEBSITE ~ scanloncontracting.com
North Coast Plumbing, Heating, & Sheet Metal INC. Residential - Contractors License #375855 Commercial
Over 150 Years Combined Experience 161 North Main Street, Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com
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