Chamber Newsletter December 2009
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The
Current
From the Desk of...Debra De Graw, CEO
December 2009
Think Local, Shop Local, Be Local
C O A S T
On behalf of the Mendocino Coast Chamber of Commerce, I attended one of the Mendo Loco meetings in Ukiah in October. There were representatives from all over the county in attendance. The Main Street Program of Ukiah began their program on November 20, and is planning to spend about $20k on the program to encourage residents to shop in Ukiah.
M E N D O C I N O
There is a growing countywide effort to encourage Mendocino County Residents to shop in their own backyards. Especially during the holidays and these tough economic times. Supporting the businesses that contribute to your local economy, keeps the sales tax dollars circulating in your community.
I have been in communication with the City of Fort Bragg and the Fort Bragg Promotions Committee to share materials that have been designed for promoting the Shop Local campaign. The Mendocino Coast Chamber is sharing a Mendocino Coast message, and working on an Anderson Valley message for our members there. If you can help us by printing a window flyer on your color printers and post in your place of business to help get the message out, this will help us keep costs and waste down. Shopping local helps keep your neighbors employed, which enables them to shop at our local stores, which keeps people employed and continues the cycle of circulating sales tax dollars in our communities. Shopping away from home when you haven’t exhausted what is available here first, sends your tax dollars to other counties to help fix their roads, supports their schools, and all the services that article continued on page two...
Amy Wall of Mendocino Beauty with Larry Wagner of Larry Wagner Photo Art at the Breggo Cellars Mixer.
Maggie Watson of Mendocino Solar, Douglas Stewart & Kristy Cole of Breggo Cellars, and Eve Yeomans of Proz Design.
Welcome New Members Reach Air Medical Services Anna Blair 4615 Highland Springs Rd. Lakeport, Ca. 95453 866-767-3224 (membership) www.reachair.com
Page 2 • December 2009
article continued from page one... depend on tax dollar revenue. We are looking into ways that you can participate in a shop local/ give a discount program. This will continue all year long. We are also working on PSA’s and press-releases that will get the message out to the general public. This is about sustainable communities. If we don’t support our local businesses and services our communities will not be sustainable. Check out this website… http://www.the350project.net/ home.html
Boosting the Bottom Line: Track Those Promotion Dollars By Bruce Lewis, Lewis & Summers Public Relations When I consult with local businesses about how to boost sales, one of the first questions I ask: Which advertising or promotion programs are working for you and which aren’t? A frequent answer: “I’m not sure. I’ve never measured it.” One business owner said he been advertising for years and had no idea if the investment produced new business. He just had a “gut” feeling he needed to advertise to keep the company name out there. Unfortunately, gut feelings don’t fill business coffers. Rule 1: if you can’t measure it, don’t do it. But how do you know if it works? That’s easy: if the ad appears and you get calls or see an increase in sales –- or people are talking about the ad or the deal you’re offering –- then it probably is working. Another way to measure: ask your customers. I know what you’re thinking: customers often aren’t sure what brought them in. If that’s the case, you need to create advertising with a more powerful call to action. Then you’ll know for sure. Tip: the advertising departments at newspapers and radio stations are experts and will help you craft your ad for free. If an ad doesn’t work, they can help you improve it. Rule 2: Change advertising that works when it no longer does. Even advertising that works, may not work forever because you may have filled the demand for the product or service. Keep ads fresh. Constantly offer new products and services to get customer attention. Rule 3: Always have three to five promotional initiatives going at all times. Continually dump those that fail and replace them with new ones. Business is dynamic – constantly changing – and you need to change, too. Bottom line: If you’re going to invest in promotion, you need to know the return. Otherwise, you’re just throwing away your money. Lewis & Summers is a travel, marketing and media relations consulting firm with offices in Mendocino and Walnut Creek. Bruce Lewis & Gary Summers have worked with more than 150 Fortune 500 and other organizations over the past 20 years.
Peters Painting Rates for Chamber Members Commercial or Residential Ask for Lloyd Peters (707) 513-6276 CA Lic# 882523
PROFIT If something is missing in your business, I can help. Kathie Ittel Certified Business Coach
CALL 937‐3165
Calendar of Events
December
Page 3 • December 2009
Ongoing Events Mendocino Coast Children’s Fund Holiday Giving Trees Pick a tag and make the holidays happy for a child in need: needed and wanted items will be on trees in 4 locations, Harvest at Mendosas, MacCallum House, Mendocino - Harvest at Boatyard Shopping Center, Living Light-Mendo Bistro, Company Store, Fort Bragg • 707-937-6111 http://www.mccf.info
MendocinoArtCenter.org
Mendocino Art Center’s December Gallery Exhibits Mendocino Art Center’s galleries showcase Larry R. Wagner’s photography from Mendocino Art Center’s 50th Anniversary Exotic Calendar; Tom Reed’s photography exhibit, “The Granite Avatars of Patagonia”; the Mendocino Coast Furniture Makers “Toy Show,” and a “Holiday Boutique,” with affordable and unique gift ideas. Free 2nd Saturday Artists Reception, December 12, 5 pm - 8 pm. Admission to gallery exhibits is free. Mendocino Art Center, 45200 Little Lake Street at Kasten Street, Mendocino • 707-937-5818 or 800-653-3328 • http://www.MendocinoArtCenter.org
Dec. 2 “Small Works and Precious Objects” NCA members and guest artists JAn Wax & Chris Bing (Wax & Bing Studios) and Sandy Oppenheimer, scale down to exhibit little treasures of varied media during the holiday season perfect for holiday gift giving 362 N. Main St, Fort Bragg ,Northcoast Artists Gallery • 964-8266 • http://www.northcoastartists.org
Rendezvous Inn’s “Take a Walk on the Wild Side!” The Rendezvous Inn & Restaurant is offering a three-course wild mushroom tasting menu, “Take a Walk on the Wild Side!” Local wines, available by the glass, are paired with each of the courses. The menu will be available nightly through at least the end of January. $50.00 per person; $77.50 with suggested wines. Our menu has been mentioned in the San Francisco Chronicle: and Sunset Magazine’s November issue, where they say, the “cream of hedgehog soup is a must try…” 647 N. Main St., Fort Bragg, CA 95437 (707)964-8142 (800)491-8142ttp://www.rendezvousinn.com/ShroomTastingmenu10.php Dec 1 -8 Mendocino Art Center’s Art Gallery Exhibitions Mendocino Art Center’s galleries showcase Peter Dobbins’ photography exhibit, “North Coast Perspectives”; a Wine and Mushroom Art Exhibit featuring paintings and fiber art; and Charles Lobdell’s pencil/pastel artwork in “Nature Abstracts.” 2nd Saturday Artists Reception “ART and ABALONE (see separate listing): November 14, 5 pm - 8 pm. 707-937-5818 or 800-653-3328 http://www.
Albion River Inn Cabaret Singer/songwriter showcase, every Wednesday evening at 8:30 pm. No cover, no minimum. Full bar and dessert service available. Come early for dinner and stay for the Cabaret 3790 Highway 1 North, Albion Ca 95410 1-800-479-7944 http://www.albionriverinn.com
MTC Fall Reading Series Presents:”The Visiting Artists” by Joel Schwartz, directed by Joel Schwartz Helen Schoeni Theater, Mendocino 9374477 http://www.mendocinotheatre.org Dec. 3-13 MTC Presents William Inge’s “Picnic” MTC’s production of this great American classic features a considerably talented cast, andthis exquisite production has been directed by Bob Cohen. 45200 Little Lake Street 937-4477 http://www.mendocinotheatre.org Holiday Giftwrapping Have your holiday gifts wrapped by us this season! Franklin Street purchases will be wrapped for FREE! All other gifts will be wrapped for a donation. Any donations are welcome and all will go directly to Big Brothers Big Sisters of Mendocino County to support programs for youth in our community. The wrapping paper and supplies will be donated by Franklin Street Merchants and volunteers are donating their time for BBBS this year! We will be wrapping at Reynolds Mens Wear (349 N. Franklin Street) from 11am-4pm on the following dates: December 4 (5-7:30pm only); Saturday, December 5; Friday, December 11 (5-7:30pm only); Saturday, December 12; Friday, December 18 (5-7:30pm only); Saturday, December 19; Sunday, DeCalendar continued on page four...
www.MendocinoCoast.com • [email protected] • 707.961.6300
Calendar of Events
Page 4 • December 2009
cember 20; Monday, December 21; Tuesday, December 22; Wednesday, December 23; and Thursday, December 24 (11am-1:30pm only). Reynolds Mens Wear, 349 N. Franklin Street Emily at 707-964-1228 or Amberly at 964-5294
community – Proceeds go to Big Brothers Big Sisters of Mendocino County . Sponsored by Ft. Bragg Lions Club. Must be over 21. Call (707) 961-0767 for more information Fort Bragg Lions Club 707-961-0767
Dec. 4 Holiday Tree Lighting Kelley House Tree Lighting with caroling, Santa and refreshments. 45007 Albion St., Mendocino 707-937-5791 http://www.kelleyhousemuseum.org
HOLIDAY FESTIVITIES Santa will be at the Guest House at 5:00 pm. Bring your little ones for photos, cookies and cider. At 6:00 pm the community tree will be lighted outside the Guest House, along with carolling. Then at 7:00 the Holiday Lights Parade will begin The Guest House Museum Main St Fort Bragg 964-9440
First Friday Author Event Fort Bragg student poetry reading. Book release party for WORD: Mendocino County Student Poetry , WHAT THE WORLD HEARS: California Poets in the schools. Co-sponsored by: Mendocino County Office of Education, Dana Gray PTA, CA Poets in the Schools, California Arts Council, Arts Council of Mendocino County, Safe passage. Refreshments will be served. 345 N. Franklin St Fort Bragg, • 964-5918 Dec. 4-5 College of the Redwoods Choir Holiday Concert at Mendocino Presbyterian Chuch, 7pm Dec. 5 Festa Das Contas & Christmas party Portuguese Hall Fort Bragg, • 964-4971
HOLIDAY LIGHTS PARADE Yes ! This is taking place again this year... thank you Fort Bragg Fire Department. Application forms will be available at the Fire Station and The Chamber of Commerce. Floats will assemble at the West end of Pine St. The Parade will go south on Main to Oak and then North on Franklin back to Pine Downtown Fort Bragg 961-2831 Dec. 6 Multi-Media Messiah Sing-Along Benefit for Mendocino Presbyterian Church Historical Preservation Fund. Held in Preston Hall in mendocino. $7 per person. For more information call 888-82-OPERA or http://www.operafresca.com
Holiday Gift Boutique Parents and Friends Inc. are holding a fundraiser Holiday Gift Boutique from 10am-2pm. This is an ideal way to find affordable home decorations and gifts. Enjoy delicious baked goods for sale to take home. See the children meet Santa! 350 Cypress Street, Fort Bragg, (707) 355-0492 www.parentsandfriends.org
Dec. 9, 16, 23, 30 Albion River Inn Cabaret Singer/songwriter showcase, every Wednesday evening at 8:30 pm. No cover, no minimum. Full bar and dessert service available. Come early for dinner and stay for the Cabaret 3790 Highway 1 North, Albion Ca 95410 1-800-479-7944 http://www.albionriverinn.com
10th Annual North Coast Toy Run Join us on Saturday, December 5th 2009 for the 10th Annual North Coast Toy Run! Admission and dinner: Bring a New Unwrapped Toy for a child under 18 (Please - we need some toys for older children!) Motorcycles depart from Boatyard Shopping Center in Ft. Bragg at Hwy 20 and Hwy 1 at 12:30 - arriving at Ft. Bragg Lions Hall (corner of Redwood and Whipple). Complete dinner donated: tri tip from Roundman’s, salad & bread from D’Aurelios & Pat’s special beans from Harvest Market/Safeway. Coffee donated by Thanksgiving Coffee Company. No-host bar with local North Coast Brewery beer. Enjoy a Raffle and 50/50; Live Music with Brown Brothers Band. Benefits programs for youth in our
Dec. 9-11 The 21st Annual Mendocino Coast Candlelight Inn Tour: Keeping the Light On for Our Youth For the 21st year, 15+ inns and lodges along the Mendocino Coast will open their doors from 5-8 pm on December 9-11th for holiday cheer! Proceeds from this event support programs for youth in our community through Big Brothers Big Sisters of Mendocino County (BBBS) and the Mendocino Unified School Enrichment Fund (MUSE). Tickets are available by calling BBBS at 707-964-1228. They may also be purchased at the following stores: in
Page 5 • December 2009 Fort Bragg at Harvest Market and Tangents; in Mendocino at Out of this World; and at all participating Inns. For more information visit our webpage at www.mendocinoinntour. com or call BBBS or e-mail [email protected].
cafe and dining room go to benefit the Mendocino Coast Children’s Fund Winter Warmth Sleeping Bag and Holiday Toy Project 45020 Albion Street, Mendocino Village 707-937-6111 http://www.mccf.info
Dec. 18 Holiday Music played by the Mendocino Brass Ensemble Please join us as we listen to rousing carols as only a brass band can ply them, browse about the store for books & a last Special Holiday Story Hours chance to place a special order in time for Eric Kimmel’s The Chanukkah Guest read Christmas. 345 N. Franklin St 964-5918 by Linda Rosengarten- 6:00pm and Dylan Thomas’s A Child’s Christmas in Dec. 19 Wales read by Steven Worthen-7:00pm 345 N. Franklin St 964-5918 http://www. Mushroom ID Workshop & Walk III MCBG Naturalist Mario Abreu will have specicheshirebooksonline.com mens and handouts to guide you in understanding the wild mushroom, and the class will be Dec. 12 followed by a guided walk through the Garden. 2nd Saturday Gallery Openings Mendocino Coast Botanical Garden, 18220 North Galleries in Mendocino & Little River have re- Highway One http://www.gardenbythesea.org ceptions for their new shows each month. Enjoy The Hip Holiday hop meeting local artists from 5-7 pm. Holiday Pool party benefiting the CV Starr Center with live music, dj’s,food, games, raffles, Dec. 13 Sing-a-long Messiah at Mendocino Presby- circus acts, Santa, swimming and workshops for all ages including a hip-hop workshop hostterian Church ed by world renown beatboxer - RadioActive! $3 admission. 300 Lincoln St. Fort Bragg CA Dave Alvin Concert Fourth generation Californian Dave Alvin co- 964-2521 founded the L.A. punk band, the Blasters, twenty five years ago. Now known for his “genius for Dec. 25 words,” Dave won the Best Traditional Folk Al- Christmas Dinner and Holiday at The Menbum Grammy in 2001 for his album, “Public Do- docino Hotel and Garden Suites main.” The deep-voiced Americana singer-song- Christmas Dinner at The Mendocino Hotel: Join writer says, “There are two types of folk music: Our Family this year and leave the Holiday Menu, quiet folk music and loud folk music. I play both.” Cooking and Fuss in the hands of our Executive Little River Inn, Abalone Hall 937-5942 Chef, Joe Brown. 937-0511 or Toll Free 1-800Dec. 16 548-0513 http://www.mendocinohotel.com Mendocino Coast Children’s Fund Mac Callum House Dine Out Dec. 27 ll proceeds from the MacCallum House bar, Caspar’s Fourth Sunday Breakfast Caspar Community Center, 15051 Caspar Rd 964-4997 Barbara D. Clark North Coast Plumbing, Broker / Owner Heating, & Sheet Metal INC. MTC Fall Reading Series Presents:”Vincent in Brixton” by Nicholas wright, directed by Mervin Gilbert Helen Schoeni Theater, Mendocino 937-4477 http://www.mendocinotheatre.org
Residential - Commercial Over 150 Years Combined Experience 161 N. Main St., Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com Contractors License #375855
Fort Bragg Realty 809 N. Main St. Fort Bragg, California 95437 Business (707) 961-1111 Fax (707) 964-3402 Website c21fortbraggrealty.com E-Mail [email protected] Each Office is Independently Owned And Operated
Office 2004
www.MendocinoCoast.com • [email protected] • 707.961.6300
PARENTS&FRIENDS, INC. The Mission of Parents&Friends, INC. is to provide opportunities for persons with developmental challenges and similar needs to participate fully in our community. Parents&Friends, INC. accepts donations of goods and furniture at two locations in Fort Bragg. The Paul Bunyan Thrift Shop 242 N. McPherson St. and The Furniture Annex at 350 Cypress St. These donations help support the variety of programs in our organization and are greatly appreciated. These businesses are also training facilities for our clients, providing them with valuable job skills that they can apply to all types of working environments. Through the Job Connection, our Community Employment Program we are able to provide employers in our area with quality people and free placement. We have individuals and groups available. For more information about Parents&Friends, INC. visit our Website- www.parentsandfriends.org Mike Barnes at the Chamber of Commerce, he maintains the lawn, flower boxes and does light exterior clean-up. This is Parents&Friends, INC. at work in our community!
Programs & Businesses in Support of Community The Job Connection a division of Parents&Friends,Inc. Monica Carnahan The Job Connection, Manager Career Development Coordinator PO. 656, 350 Cypress St. Fort Bragg, Ca. 95437 Office 707-964-7542 Cell 707-355-2120 Fax 707-964-8536 Email [email protected] Ceatively Serving people With Developmental Disabilities Since 1955
Ribbon Cuttings Sponsored By:
The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at
Campbell Timberland DATE: Wednesday, December 9, 2009 TIME: 5-7 P.M. LOCATION: 90 W. Redwood Ave, Fort Bragg Drinks, Appetizers, cookies and coffee to be served. Door prizes and raffles will be going on throughout the evening. Campbell staff will be on hand to chat and present displays on managing Hawthorne’s Forests. Don’t Forget Your Business Cards! The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at
Mendocino Coast Photographer Guild & Gallery
DATE: Friday, December 11, 2009 TIME: 5-7 P.M. LOCATION: 45110 Main St, Mendocino
RSVP: Charlene @ 937-4463 Please join Mendocino Coast Photographer Guild & Gallery as we celebrate the Grand Opening of our gallery at our new location! We will have food and refreshments and each artist will have small items for door prizes. Don’t Forget Your Business Cards!
The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at
Prentice Gallery
DATE: Saturday, December 12, 2009 TIME: 5-7 P.M. LOCATION: 45110 Main St, Mendocino RSVP: Lynn @ 937-5205 Join the Prentice Gallery for a fun evening filled with great food and refreshments and of course great art! Meet many localartists and a change to check out our new Mendocino custom frame shop and win one of our many fine prizes of the evening. Don’t Forget Your Business Cards!
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Reservations: call (707)964‐4761
400 S. Main St. Fort Bragg CA 95437
Sponsorship Opportunities for the 2010 Mendocino Coast Whale Festivals MENDOCINO WHALE FESTIVAL: MARCH 6 & 7 FORT BRAGG WHALE FESTIVAL: MARCH 20 & 21
WHALE OF A SPONSOR-$1200: Your logo on official Mendocino Whale Festival Wine Tasting Glasses Your business logo displayed on: o Event poster, brochures, and newsletter fliers to promote both festivals o Signage produced for the events o Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company logo and name in Chamber newsletter and weekly e-news during February & March Includes eight wine glasses with passes to wine tasting at the Mendocino Whale Festival TROLLEY SPONSOR-$800: Signage on the trolley advertises your business name as it travels to various events Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company logo and name in Chamber newsletter and weekly e-news during February & March Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote GOLD SPONSOR-$800: Your business logo displayed on: o Event poster, brochures, and newsletter fliers to promote both festivals o Signage produced for the events o Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company logo and name in Chamber newsletter and weekly e-news during February & March Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote SILVER SPONSOR-$500: Company name on our event poster and event brochure Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company name in Chamber newsletter and weekly e-news during February & March Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival BRONZE SPONSOR-$100: Company name on our event poster and event brochure Company name in Chamber newsletter and weekly e-news during February & March
Company Name: ________________________
Phone # ________________
Contact: ______________________________ FAX #: ________________ For questions or further information, contact Amy Luce at 707-961-6303 or [email protected]. Return form by FAX at 707-964-2056 or mail to PO Box 1141, Fort Bragg, CA 95437.
so eter ie P Ang
n
Mendocino Coast Clinics’ 11th Annual
Friday, January 22, 2010 Historic Pentecost Hall 822 Stewart Street, Fort Bragg
4:30, 6:00 & 8:00 PM Adult-$35 Children under 12/$15
Saturday, January 23, 2010 Big White Tent, Main & Spruce, Fort Bragg 12-3 pm, $75 per person Raffle Prizes and Silent Auction
Proceeds from this benefit will help Mendocino Coast Clinics continue to provide quality medical, dental and behavioral health care services to all coastal residents regardless of their ability to pay.
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North Coast Plumbing, Heating, & Sheet Metal INC. Residential - Contractors License #375855 Commercial
Over 150 Years Combined Experience 161 North Main Street, Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com
Current
From the Desk of...Debra De Graw, CEO
December 2009
Think Local, Shop Local, Be Local
C O A S T
On behalf of the Mendocino Coast Chamber of Commerce, I attended one of the Mendo Loco meetings in Ukiah in October. There were representatives from all over the county in attendance. The Main Street Program of Ukiah began their program on November 20, and is planning to spend about $20k on the program to encourage residents to shop in Ukiah.
M E N D O C I N O
There is a growing countywide effort to encourage Mendocino County Residents to shop in their own backyards. Especially during the holidays and these tough economic times. Supporting the businesses that contribute to your local economy, keeps the sales tax dollars circulating in your community.
I have been in communication with the City of Fort Bragg and the Fort Bragg Promotions Committee to share materials that have been designed for promoting the Shop Local campaign. The Mendocino Coast Chamber is sharing a Mendocino Coast message, and working on an Anderson Valley message for our members there. If you can help us by printing a window flyer on your color printers and post in your place of business to help get the message out, this will help us keep costs and waste down. Shopping local helps keep your neighbors employed, which enables them to shop at our local stores, which keeps people employed and continues the cycle of circulating sales tax dollars in our communities. Shopping away from home when you haven’t exhausted what is available here first, sends your tax dollars to other counties to help fix their roads, supports their schools, and all the services that article continued on page two...
Amy Wall of Mendocino Beauty with Larry Wagner of Larry Wagner Photo Art at the Breggo Cellars Mixer.
Maggie Watson of Mendocino Solar, Douglas Stewart & Kristy Cole of Breggo Cellars, and Eve Yeomans of Proz Design.
Welcome New Members Reach Air Medical Services Anna Blair 4615 Highland Springs Rd. Lakeport, Ca. 95453 866-767-3224 (membership) www.reachair.com
Page 2 • December 2009
article continued from page one... depend on tax dollar revenue. We are looking into ways that you can participate in a shop local/ give a discount program. This will continue all year long. We are also working on PSA’s and press-releases that will get the message out to the general public. This is about sustainable communities. If we don’t support our local businesses and services our communities will not be sustainable. Check out this website… http://www.the350project.net/ home.html
Boosting the Bottom Line: Track Those Promotion Dollars By Bruce Lewis, Lewis & Summers Public Relations When I consult with local businesses about how to boost sales, one of the first questions I ask: Which advertising or promotion programs are working for you and which aren’t? A frequent answer: “I’m not sure. I’ve never measured it.” One business owner said he been advertising for years and had no idea if the investment produced new business. He just had a “gut” feeling he needed to advertise to keep the company name out there. Unfortunately, gut feelings don’t fill business coffers. Rule 1: if you can’t measure it, don’t do it. But how do you know if it works? That’s easy: if the ad appears and you get calls or see an increase in sales –- or people are talking about the ad or the deal you’re offering –- then it probably is working. Another way to measure: ask your customers. I know what you’re thinking: customers often aren’t sure what brought them in. If that’s the case, you need to create advertising with a more powerful call to action. Then you’ll know for sure. Tip: the advertising departments at newspapers and radio stations are experts and will help you craft your ad for free. If an ad doesn’t work, they can help you improve it. Rule 2: Change advertising that works when it no longer does. Even advertising that works, may not work forever because you may have filled the demand for the product or service. Keep ads fresh. Constantly offer new products and services to get customer attention. Rule 3: Always have three to five promotional initiatives going at all times. Continually dump those that fail and replace them with new ones. Business is dynamic – constantly changing – and you need to change, too. Bottom line: If you’re going to invest in promotion, you need to know the return. Otherwise, you’re just throwing away your money. Lewis & Summers is a travel, marketing and media relations consulting firm with offices in Mendocino and Walnut Creek. Bruce Lewis & Gary Summers have worked with more than 150 Fortune 500 and other organizations over the past 20 years.
Peters Painting Rates for Chamber Members Commercial or Residential Ask for Lloyd Peters (707) 513-6276 CA Lic# 882523
PROFIT If something is missing in your business, I can help. Kathie Ittel Certified Business Coach
CALL 937‐3165
Calendar of Events
December
Page 3 • December 2009
Ongoing Events Mendocino Coast Children’s Fund Holiday Giving Trees Pick a tag and make the holidays happy for a child in need: needed and wanted items will be on trees in 4 locations, Harvest at Mendosas, MacCallum House, Mendocino - Harvest at Boatyard Shopping Center, Living Light-Mendo Bistro, Company Store, Fort Bragg • 707-937-6111 http://www.mccf.info
MendocinoArtCenter.org
Mendocino Art Center’s December Gallery Exhibits Mendocino Art Center’s galleries showcase Larry R. Wagner’s photography from Mendocino Art Center’s 50th Anniversary Exotic Calendar; Tom Reed’s photography exhibit, “The Granite Avatars of Patagonia”; the Mendocino Coast Furniture Makers “Toy Show,” and a “Holiday Boutique,” with affordable and unique gift ideas. Free 2nd Saturday Artists Reception, December 12, 5 pm - 8 pm. Admission to gallery exhibits is free. Mendocino Art Center, 45200 Little Lake Street at Kasten Street, Mendocino • 707-937-5818 or 800-653-3328 • http://www.MendocinoArtCenter.org
Dec. 2 “Small Works and Precious Objects” NCA members and guest artists JAn Wax & Chris Bing (Wax & Bing Studios) and Sandy Oppenheimer, scale down to exhibit little treasures of varied media during the holiday season perfect for holiday gift giving 362 N. Main St, Fort Bragg ,Northcoast Artists Gallery • 964-8266 • http://www.northcoastartists.org
Rendezvous Inn’s “Take a Walk on the Wild Side!” The Rendezvous Inn & Restaurant is offering a three-course wild mushroom tasting menu, “Take a Walk on the Wild Side!” Local wines, available by the glass, are paired with each of the courses. The menu will be available nightly through at least the end of January. $50.00 per person; $77.50 with suggested wines. Our menu has been mentioned in the San Francisco Chronicle: and Sunset Magazine’s November issue, where they say, the “cream of hedgehog soup is a must try…” 647 N. Main St., Fort Bragg, CA 95437 (707)964-8142 (800)491-8142ttp://www.rendezvousinn.com/ShroomTastingmenu10.php Dec 1 -8 Mendocino Art Center’s Art Gallery Exhibitions Mendocino Art Center’s galleries showcase Peter Dobbins’ photography exhibit, “North Coast Perspectives”; a Wine and Mushroom Art Exhibit featuring paintings and fiber art; and Charles Lobdell’s pencil/pastel artwork in “Nature Abstracts.” 2nd Saturday Artists Reception “ART and ABALONE (see separate listing): November 14, 5 pm - 8 pm. 707-937-5818 or 800-653-3328 http://www.
Albion River Inn Cabaret Singer/songwriter showcase, every Wednesday evening at 8:30 pm. No cover, no minimum. Full bar and dessert service available. Come early for dinner and stay for the Cabaret 3790 Highway 1 North, Albion Ca 95410 1-800-479-7944 http://www.albionriverinn.com
MTC Fall Reading Series Presents:”The Visiting Artists” by Joel Schwartz, directed by Joel Schwartz Helen Schoeni Theater, Mendocino 9374477 http://www.mendocinotheatre.org Dec. 3-13 MTC Presents William Inge’s “Picnic” MTC’s production of this great American classic features a considerably talented cast, andthis exquisite production has been directed by Bob Cohen. 45200 Little Lake Street 937-4477 http://www.mendocinotheatre.org Holiday Giftwrapping Have your holiday gifts wrapped by us this season! Franklin Street purchases will be wrapped for FREE! All other gifts will be wrapped for a donation. Any donations are welcome and all will go directly to Big Brothers Big Sisters of Mendocino County to support programs for youth in our community. The wrapping paper and supplies will be donated by Franklin Street Merchants and volunteers are donating their time for BBBS this year! We will be wrapping at Reynolds Mens Wear (349 N. Franklin Street) from 11am-4pm on the following dates: December 4 (5-7:30pm only); Saturday, December 5; Friday, December 11 (5-7:30pm only); Saturday, December 12; Friday, December 18 (5-7:30pm only); Saturday, December 19; Sunday, DeCalendar continued on page four...
www.MendocinoCoast.com • [email protected] • 707.961.6300
Calendar of Events
Page 4 • December 2009
cember 20; Monday, December 21; Tuesday, December 22; Wednesday, December 23; and Thursday, December 24 (11am-1:30pm only). Reynolds Mens Wear, 349 N. Franklin Street Emily at 707-964-1228 or Amberly at 964-5294
community – Proceeds go to Big Brothers Big Sisters of Mendocino County . Sponsored by Ft. Bragg Lions Club. Must be over 21. Call (707) 961-0767 for more information Fort Bragg Lions Club 707-961-0767
Dec. 4 Holiday Tree Lighting Kelley House Tree Lighting with caroling, Santa and refreshments. 45007 Albion St., Mendocino 707-937-5791 http://www.kelleyhousemuseum.org
HOLIDAY FESTIVITIES Santa will be at the Guest House at 5:00 pm. Bring your little ones for photos, cookies and cider. At 6:00 pm the community tree will be lighted outside the Guest House, along with carolling. Then at 7:00 the Holiday Lights Parade will begin The Guest House Museum Main St Fort Bragg 964-9440
First Friday Author Event Fort Bragg student poetry reading. Book release party for WORD: Mendocino County Student Poetry , WHAT THE WORLD HEARS: California Poets in the schools. Co-sponsored by: Mendocino County Office of Education, Dana Gray PTA, CA Poets in the Schools, California Arts Council, Arts Council of Mendocino County, Safe passage. Refreshments will be served. 345 N. Franklin St Fort Bragg, • 964-5918 Dec. 4-5 College of the Redwoods Choir Holiday Concert at Mendocino Presbyterian Chuch, 7pm Dec. 5 Festa Das Contas & Christmas party Portuguese Hall Fort Bragg, • 964-4971
HOLIDAY LIGHTS PARADE Yes ! This is taking place again this year... thank you Fort Bragg Fire Department. Application forms will be available at the Fire Station and The Chamber of Commerce. Floats will assemble at the West end of Pine St. The Parade will go south on Main to Oak and then North on Franklin back to Pine Downtown Fort Bragg 961-2831 Dec. 6 Multi-Media Messiah Sing-Along Benefit for Mendocino Presbyterian Church Historical Preservation Fund. Held in Preston Hall in mendocino. $7 per person. For more information call 888-82-OPERA or http://www.operafresca.com
Holiday Gift Boutique Parents and Friends Inc. are holding a fundraiser Holiday Gift Boutique from 10am-2pm. This is an ideal way to find affordable home decorations and gifts. Enjoy delicious baked goods for sale to take home. See the children meet Santa! 350 Cypress Street, Fort Bragg, (707) 355-0492 www.parentsandfriends.org
Dec. 9, 16, 23, 30 Albion River Inn Cabaret Singer/songwriter showcase, every Wednesday evening at 8:30 pm. No cover, no minimum. Full bar and dessert service available. Come early for dinner and stay for the Cabaret 3790 Highway 1 North, Albion Ca 95410 1-800-479-7944 http://www.albionriverinn.com
10th Annual North Coast Toy Run Join us on Saturday, December 5th 2009 for the 10th Annual North Coast Toy Run! Admission and dinner: Bring a New Unwrapped Toy for a child under 18 (Please - we need some toys for older children!) Motorcycles depart from Boatyard Shopping Center in Ft. Bragg at Hwy 20 and Hwy 1 at 12:30 - arriving at Ft. Bragg Lions Hall (corner of Redwood and Whipple). Complete dinner donated: tri tip from Roundman’s, salad & bread from D’Aurelios & Pat’s special beans from Harvest Market/Safeway. Coffee donated by Thanksgiving Coffee Company. No-host bar with local North Coast Brewery beer. Enjoy a Raffle and 50/50; Live Music with Brown Brothers Band. Benefits programs for youth in our
Dec. 9-11 The 21st Annual Mendocino Coast Candlelight Inn Tour: Keeping the Light On for Our Youth For the 21st year, 15+ inns and lodges along the Mendocino Coast will open their doors from 5-8 pm on December 9-11th for holiday cheer! Proceeds from this event support programs for youth in our community through Big Brothers Big Sisters of Mendocino County (BBBS) and the Mendocino Unified School Enrichment Fund (MUSE). Tickets are available by calling BBBS at 707-964-1228. They may also be purchased at the following stores: in
Page 5 • December 2009 Fort Bragg at Harvest Market and Tangents; in Mendocino at Out of this World; and at all participating Inns. For more information visit our webpage at www.mendocinoinntour. com or call BBBS or e-mail [email protected].
cafe and dining room go to benefit the Mendocino Coast Children’s Fund Winter Warmth Sleeping Bag and Holiday Toy Project 45020 Albion Street, Mendocino Village 707-937-6111 http://www.mccf.info
Dec. 18 Holiday Music played by the Mendocino Brass Ensemble Please join us as we listen to rousing carols as only a brass band can ply them, browse about the store for books & a last Special Holiday Story Hours chance to place a special order in time for Eric Kimmel’s The Chanukkah Guest read Christmas. 345 N. Franklin St 964-5918 by Linda Rosengarten- 6:00pm and Dylan Thomas’s A Child’s Christmas in Dec. 19 Wales read by Steven Worthen-7:00pm 345 N. Franklin St 964-5918 http://www. Mushroom ID Workshop & Walk III MCBG Naturalist Mario Abreu will have specicheshirebooksonline.com mens and handouts to guide you in understanding the wild mushroom, and the class will be Dec. 12 followed by a guided walk through the Garden. 2nd Saturday Gallery Openings Mendocino Coast Botanical Garden, 18220 North Galleries in Mendocino & Little River have re- Highway One http://www.gardenbythesea.org ceptions for their new shows each month. Enjoy The Hip Holiday hop meeting local artists from 5-7 pm. Holiday Pool party benefiting the CV Starr Center with live music, dj’s,food, games, raffles, Dec. 13 Sing-a-long Messiah at Mendocino Presby- circus acts, Santa, swimming and workshops for all ages including a hip-hop workshop hostterian Church ed by world renown beatboxer - RadioActive! $3 admission. 300 Lincoln St. Fort Bragg CA Dave Alvin Concert Fourth generation Californian Dave Alvin co- 964-2521 founded the L.A. punk band, the Blasters, twenty five years ago. Now known for his “genius for Dec. 25 words,” Dave won the Best Traditional Folk Al- Christmas Dinner and Holiday at The Menbum Grammy in 2001 for his album, “Public Do- docino Hotel and Garden Suites main.” The deep-voiced Americana singer-song- Christmas Dinner at The Mendocino Hotel: Join writer says, “There are two types of folk music: Our Family this year and leave the Holiday Menu, quiet folk music and loud folk music. I play both.” Cooking and Fuss in the hands of our Executive Little River Inn, Abalone Hall 937-5942 Chef, Joe Brown. 937-0511 or Toll Free 1-800Dec. 16 548-0513 http://www.mendocinohotel.com Mendocino Coast Children’s Fund Mac Callum House Dine Out Dec. 27 ll proceeds from the MacCallum House bar, Caspar’s Fourth Sunday Breakfast Caspar Community Center, 15051 Caspar Rd 964-4997 Barbara D. Clark North Coast Plumbing, Broker / Owner Heating, & Sheet Metal INC. MTC Fall Reading Series Presents:”Vincent in Brixton” by Nicholas wright, directed by Mervin Gilbert Helen Schoeni Theater, Mendocino 937-4477 http://www.mendocinotheatre.org
Residential - Commercial Over 150 Years Combined Experience 161 N. Main St., Fort Bragg, CA 95437 (707) 964-2783 ~ (707) 964-4127 www.northcoastplumbing.com Contractors License #375855
Fort Bragg Realty 809 N. Main St. Fort Bragg, California 95437 Business (707) 961-1111 Fax (707) 964-3402 Website c21fortbraggrealty.com E-Mail [email protected] Each Office is Independently Owned And Operated
Office 2004
www.MendocinoCoast.com • [email protected] • 707.961.6300
PARENTS&FRIENDS, INC. The Mission of Parents&Friends, INC. is to provide opportunities for persons with developmental challenges and similar needs to participate fully in our community. Parents&Friends, INC. accepts donations of goods and furniture at two locations in Fort Bragg. The Paul Bunyan Thrift Shop 242 N. McPherson St. and The Furniture Annex at 350 Cypress St. These donations help support the variety of programs in our organization and are greatly appreciated. These businesses are also training facilities for our clients, providing them with valuable job skills that they can apply to all types of working environments. Through the Job Connection, our Community Employment Program we are able to provide employers in our area with quality people and free placement. We have individuals and groups available. For more information about Parents&Friends, INC. visit our Website- www.parentsandfriends.org Mike Barnes at the Chamber of Commerce, he maintains the lawn, flower boxes and does light exterior clean-up. This is Parents&Friends, INC. at work in our community!
Programs & Businesses in Support of Community The Job Connection a division of Parents&Friends,Inc. Monica Carnahan The Job Connection, Manager Career Development Coordinator PO. 656, 350 Cypress St. Fort Bragg, Ca. 95437 Office 707-964-7542 Cell 707-355-2120 Fax 707-964-8536 Email [email protected] Ceatively Serving people With Developmental Disabilities Since 1955
Ribbon Cuttings Sponsored By:
The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at
Campbell Timberland DATE: Wednesday, December 9, 2009 TIME: 5-7 P.M. LOCATION: 90 W. Redwood Ave, Fort Bragg Drinks, Appetizers, cookies and coffee to be served. Door prizes and raffles will be going on throughout the evening. Campbell staff will be on hand to chat and present displays on managing Hawthorne’s Forests. Don’t Forget Your Business Cards! The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at
Mendocino Coast Photographer Guild & Gallery
DATE: Friday, December 11, 2009 TIME: 5-7 P.M. LOCATION: 45110 Main St, Mendocino
RSVP: Charlene @ 937-4463 Please join Mendocino Coast Photographer Guild & Gallery as we celebrate the Grand Opening of our gallery at our new location! We will have food and refreshments and each artist will have small items for door prizes. Don’t Forget Your Business Cards!
The Mendocino Coast Chamber of Commerce invites you to attend a Ribbon Cutting at
Prentice Gallery
DATE: Saturday, December 12, 2009 TIME: 5-7 P.M. LOCATION: 45110 Main St, Mendocino RSVP: Lynn @ 937-5205 Join the Prentice Gallery for a fun evening filled with great food and refreshments and of course great art! Meet many localartists and a change to check out our new Mendocino custom frame shop and win one of our many fine prizes of the evening. Don’t Forget Your Business Cards!
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!"#$%&' )** + ,"%&-. /0#1-2%*1. ~INTRODUCING OUR FRIENDS & FAMILY RATE TO ALL CHAMBER MEMBERS!!!~ NOW JUST $59.99! Per night/plus tax Invite Family to Visit During The Holidays! Don’t miss out on this amazing offer! Now through March!
Reservations: call (707)964‐4761
400 S. Main St. Fort Bragg CA 95437
Sponsorship Opportunities for the 2010 Mendocino Coast Whale Festivals MENDOCINO WHALE FESTIVAL: MARCH 6 & 7 FORT BRAGG WHALE FESTIVAL: MARCH 20 & 21
WHALE OF A SPONSOR-$1200: Your logo on official Mendocino Whale Festival Wine Tasting Glasses Your business logo displayed on: o Event poster, brochures, and newsletter fliers to promote both festivals o Signage produced for the events o Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company logo and name in Chamber newsletter and weekly e-news during February & March Includes eight wine glasses with passes to wine tasting at the Mendocino Whale Festival TROLLEY SPONSOR-$800: Signage on the trolley advertises your business name as it travels to various events Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company logo and name in Chamber newsletter and weekly e-news during February & March Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote GOLD SPONSOR-$800: Your business logo displayed on: o Event poster, brochures, and newsletter fliers to promote both festivals o Signage produced for the events o Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company logo and name in Chamber newsletter and weekly e-news during February & March Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote SILVER SPONSOR-$500: Company name on our event poster and event brochure Link to your site from the Chamber Whale Web page (www.MendoWhale.com) Company name in Chamber newsletter and weekly e-news during February & March Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival BRONZE SPONSOR-$100: Company name on our event poster and event brochure Company name in Chamber newsletter and weekly e-news during February & March
Company Name: ________________________
Phone # ________________
Contact: ______________________________ FAX #: ________________ For questions or further information, contact Amy Luce at 707-961-6303 or [email protected]. Return form by FAX at 707-964-2056 or mail to PO Box 1141, Fort Bragg, CA 95437.
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Mendocino Coast Clinics’ 11th Annual
Friday, January 22, 2010 Historic Pentecost Hall 822 Stewart Street, Fort Bragg
4:30, 6:00 & 8:00 PM Adult-$35 Children under 12/$15
Saturday, January 23, 2010 Big White Tent, Main & Spruce, Fort Bragg 12-3 pm, $75 per person Raffle Prizes and Silent Auction
Proceeds from this benefit will help Mendocino Coast Clinics continue to provide quality medical, dental and behavioral health care services to all coastal residents regardless of their ability to pay.
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