Challenges And Problems Faced By Bisleri.docx As (1).docx

ASISH KUMAR SWAIN

April 4, 2019

2019

ASISH KUMAR SWAIN BBA 2ND YEAR 170BBAGEN007

4/4/2019

ASISH KUMAR SWAIN

April 4, 2019

CHALLENGES AND PROBLEMS FACED BY BISLERI INTRODUCTION: Bisleri International Pvt. Ltd, also known as Parle Bisleri, is an Indian beverages company best known for its eponymous Bisleri brand of bottled mineral water. The Parle Group, founded by Late Jayantilal Chauhan, began manufacturing soft drinks in 1949. Bisleri, an Italian mineral water company, was launched in Mumbai in the year 1965. The Parle Group purchased Bisleri from the Italian entrepreneur Signor FeliceBisleri in 1969. Several Parle Bisleri soda brands including Citra, Thums Up, Maaza, Limca and Gold Spot were sold to Coca-Cola in 1993 for a reported $40 million.[At the time of sale, the Parle brands together had a 60% market share in the industry. The brand was strong in South India.Citra was phased out by 2000 to make way for Coke's international brand, Sprite.

MANUFACTURING PROCESS: Bisleri manufacturers its own products and has its own manufacturing unit which includes various machines, the completely manufacturing process is carried on by bisleri at its plant. The whole manufacturing process is divided into: Different parts and it consists of different activities like water purificationtreatment, blowing of the bottles, filling of the bottles, packing of the bottles etc.

LIMITATIONS: 1. METHOD ADOPTED FOR DISTRIBUTION:The ‘routeselling’ policy adopted by bislerifor distribution is more expensive than more commonlyfollowed method of appointing distributors in different towns.this reduces the profit of company. the dealer margin isreduced due to this .therefore not many dealer keepsbisl eri in many areas. indirectly this is reducing thecoverage of bisleri. 2. REUSE OF BOTTLE BY LOCAL SELLERS AND ILLEGAL MANUFACTURERS:Market research conducted by bislerirevealed that the other overriding concern for this set of buyers is the tampering of seal and the reuse of bottles.many have witnessed used bottles being refilled at railwaystations. this deteriorates the brand image of bisleri.for example: - local sellers fill the bottle of bisleri withimpure water and the bottles are purchased by illiteratecustomers as bisleri water but they buy water of lowquality. in this way brand of bisleri gets affected.

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ASISH KUMAR SWAIN

April 4, 2019

3. FAULTS IN PRODUCTION:Tests conducted by various authorities showsthat it contains pesticides. in 2002 the 2cm long insect wasfound in the bottle of bisleri. this has affected its sales andreputation. the license of its two factories one at noida andother at bangalore has been cancelled because of fault inproduction.

4. PRESSURE BY GOVERNMENT AUTHORITY:After insect was found in the bottles, fda (food& drug adulteration) has cancelled the production of bisleri. afterwards it was allowed to resume it but in thisperiod its customer were moved towards other products. itis constantly under check by various authorities. 5. NOT MEETING THE DEMAND OF THE CUSTOMER:In certain parts of south in our country bigbottles of bisleri are in huge demand but the company isunable to meet the demand of the consumers. This is affecting the demand for the product. So people are forcedto use other brands of mineral water.

RESEARCH DESIGN: For this problem I would like to go for descriptive research design. Because Bisleri is the number one company in water industry. So many researches have been done on this particular topic. Descriptive research design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way. Many scientific disciplines, especially social science and psychology, use this method to obtain a general overview of the subject. Some subjects cannot be observed in any other way; for example, a social case study of an individual subject is a descriptive research design and allows observation without affecting normal behavior. It is also useful where it is not possible to test and measure the large number of samples needed for more quantitative types of experimentation. So I would like to go for descriptive research design.

170BBAGEN007

ASISH KUMAR SWAIN

QUESTIONNAIRE: Name

: …………………………………………..

Address

: …………………………………………..

………………………………………….. Mobile No: ………………………………………….. E-Mail ID: ……………………………………………………….

(1) Age Group a. Below 30 b. 31- 40 c. 41- 50 d. Above 50 years (2) Gender a. Male b. Female (3) Do you buy packaged drinking water? a. Yes b. No If yes please continue responding If no thank you for responding

(4) Do you prefer particular brand for purchase? a. Yes b. No (5) Which brand mineral water do you prefer to buy? a. Bisleri b. Kinley c. Aquafina d. Bailley 170BBAGEN007

April 4, 2019

ASISH KUMAR SWAIN e. kingfisher f. Other local brand (specify)………….. (6) How frequently do you consume packaged drinking water? a. All the time b. At home c. In office d. While travelling e. Other times (7) Which pack size do you prefer? a. 500 ml b. 1 ltr c. 2 ltr d. 5ltr e. 20 ltr (8) Where do you purchase water bottles? a. Retail shop b. wholesalers c. departmental stores d. other (9) What made you to purchase Bisleri? a. Easy to availability b. Easy to handle c. Quantity discounts d. Other (specify)……….

(10)

Have you purchased Bisleri water bottle? a. Yes b. No If yes, please answer next question. If no, go to Q.No.15

(11) Why do you prefer Bisleri? a. Advertising b. Hygiene c. Shop keeper’s advice d. Price e. Quality (12) Are you satisfied with Bisleri 500ml? a. Yes

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ASISH KUMAR SWAIN

April 4, 2019

b. No If Yes please ignore Q.No 13

(13) a. b. c. d. e. (14) a. b. c. d. e.

Why you are not satisfied with Bisleri 500 ml bottle? Costly Bottles are not attractive Not sufficient for use Quality is not good Other (specify)……………..,.. Which media do you think is best for promotion? T.V. adds Sales promotion Word of mouth Print media Other

(15) How would you rate the satisfaction level towards Bisleri Brand on the scale of 4, 1 being lowest and 4 being highest Not satisfied 1

(16) a. b. c. d. e.

Niether Satisfied nor dissatisfied 2

Stisfied

Very Satisfied

3

4

In which factor Bisleri should improve? Design of the bottles Quality of the water Promotional activities Availability Other (specify)…………….

CONCLUSION: The important increase in India can be easily explained through the growth of the population and problems of water quality and water supplies..Bottled water is a particularly competitive market, hence companies need todevelop diverse marketing strategies, such as accessing new markets by owningor developing partnership with regional brands, developing new products (suchas flavored water) or

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ASISH KUMAR SWAIN

April 4, 2019

by-products (such as cosmetics) and developing services(home and office delivery of water)Today more and more companies are coming up in the package drinking water market as there is a lot of scope in bottle water market as seeing the increase inIndian population. Today the people of India are very hygienic and only prefer bottle water which increases in the scope of bottle water market.By looking at the increasing demand of bottle water companies have to see thatthey use modern marketing strategies and also come up with trendy bottles andsatisfy the wants of the consumer.

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