Cannes Lions 2008

CURRENT AFFAIRS

CANNES LIONS 2008 MAMTA PAI ROLL NO 42

• The 55th year of the Cannes Lions International Advertising Festival • 15th – 21st June,2008 • total medals tally = 24 • ‘pre-2008 ’ and ‘post-2008’.

• First year when India won in all the categories of the Festival • First Integrated Lion in the prestigious Titanium & Integrated Lions category. • Press Lionstwo Golds, two Silvers and three Bronzes. • Design Lions, introduced this year, two Golds and a Bronze Lion • First ever Cyber Lion, a Bronze.

• JWT has won the Integrated Lion The Times of India’s Lead India campaign. • To touch the human chord was important for this category • Only shortlist in the Titanium and Integrated category from India. • Started as a print ad, and became a movement in the country.

• Luxor with three winning entries titled ‘Che’, ‘Charlie’ and ‘Hitler’=>leo burnett

MW.COM  J.W.T. INDIA

Other winners • Aadhar, an entry titled ‘Family Name=>Contract • GM Pen Internationals=>J.W.T • ‘Burden’ for Care Foundation J.W.T • Ministry of Tourism  Grey Worldwide • Cox & Kings Saatchi & Saatchi • Neo Sports film  O &M • Cycle Agarbatti Mudra communications • Tide Detergents Leo burnett

Medals Tally  JWT India  Leo Burnett India  Contract Advertising  Ogilvy & Mather  Other agencies that won at the Festival are McCann Erickson, Publicis India, Grey Worldwide, Mudra and Saatchi & Saatchi.

The Indian Jury • Roshan Abbas,M.D.-Encompass • Priti Nair, NCD, Grey Worldwide • Prasoon Joshi, Executive Chairman-McCann • Nishad Ramachandran,V.P.-Contract Advertising • Shashidhar Sinha,C.E.O-Lodestar Universal • Karl Gomes, E.C.D – Digital Arc Worldwide