Business Project.docx

INTRODUCTION OF ORGANIZATION. Parle Products Pvt Ltd is a FMCG (Fast moving Consumer Goods) Industry. The fast moving consumer goods are that consumable which is normally consumed by consumer at a regular interval. Parle Products Pvt. Ltd. was established in 1929 by MohanlalDayalsingh.DuringBritish rule in India. A small factory was set up in the suburbs named Vile Parle of Mumbai, to manufacture sweets and toffees. A decade later in 1939 it was upgraded to manufacture biscuits as well. Parle Glucose (Parle-GandParleMonaco were the first brad introduced as a biscuit products. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad. Its Head office is based in Mumbai, it been India’s largest manufacturer of biscuits and confectionery, for almost 80 years. Parle G is theworlds largest selling biscuit Its reach spans even to the remotest villages of India. Many of the Parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971.Witha65%share of the totalbiscuitmarketanda15%shareof the total conf ectioneryrketinI ndi a , Parle has grown tobecome a multi-million dollar company. They have recentlyentered the snacks market.Apart from the factories in Mumbai and Bangalore Parlealso have factories in Bahadurgarh in Haryana and Neemranain Rajasthan, which are the largest biscuit and confectioneryplants in the country. Additionally, Pa rle P r oducts a l so h a s 8ma nuf a ctu r ing

units a nd 70 ma nuf a ctu r ing units on cont r a ct . About Bhu j P l a nt: The earth quack of 2 6 th J a nu a r y 2

00 1 had shot up Bhujbadly. For redevelopment of Bhuj, it was desirable to invitebig industries to generate industrial development andpossibilities of employment. In order to attract bigcompanies, government had given taxrelaxation to theindustries for seven years, who wanted to establish theirunits in Kutch.Mr. Amul Chauhan, the director of the Parle ProductsPvt. Ltd. had get idea of starting a new manufacturing plantin kutch. This plant was started in 2003. Parle company has 8