Business Communication: Innovative Communication Technologies Used By Nike

BUSINESS COMMUNICATION INNOVATIVE COMMUNICATION TECHNOLOGIES USED BY NIKE

KINGJO BASTIAN T1 MBA B BATCH

• Native name: Nike Inc

• Type: Private • Industry: Apparel, Accessories, Sports equipment • Founded: January 25, 1964 • Founder: Bill Bowerman, Phil Knight • Headquarters: Washington Country, Oregon, U.S • Area served: Worldwide • Products: Athletic footwear & apparel, athletic & recreational products, sports equipment

1. Meaningful story – They’re selling more than a product; they’re selling aspiration

Nike’s ads rarely, if ever, mention their products at all. What their ads do, and do well, is induce emotion in the consumer through ‘emotional branding’. Each ad is carefully crafted to evoke particular feelings and needs in the consumer that can only be satisfied by Nike products. .

2. They’re socially-conscious • Consumers today expect more from the companies they buy from. They want their purchases to have a positive impact on the environment and on society, and they don’t hesitate to reward brands that do. • Nike engages in several community outreach initiatives both within the US, and globally.

3. They’re Killing it on Social Media • The company maintains separate Twitter accounts for each of its subsidiary brands (e.g. @nikefootball, @nikebasketball), which they predominantly use to respond to consumer @mentions.

4.Life time contracts with Michael Jordan ,LeBron James and Cristiano Ronaldo