Business Analyst In The World Of Artificial Intelligence Synopsis.docx

Business Analyst in the World of Artificial Intelligence & Machine Learning Statement of Problem Artificial Intelligence (AI) is a principal term which is being used to explain the technology which programs computers to act and demonstrate humanly intelligence viz., learning and problem solving. The AI scope is wide and confusing at times since, AI is very broad and non-specific and is hard to define clearly. Machine Learning is much more than just computer programming to enable the machine to exhibit ‘smart’ behavior. Machine Learning enhances the computer programming to ‘learn from environment’ extent and improves their performance over time. As Andrew Ng (Baidu chief scientist, Coursera co-founder, and Stanford Professor) addressed during a speech said that Business Analysts would need to evolve themselves to support Artificial Intelligence and Machine Learning based Projects.

Objectives The objective of this research study is to find out: 

If Artificial Intelligence and Machine Learning would replace the Business Analysts

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completely? The role of future Business Analysts in Hybrid situation with Artificial Intelligence and Machine Learning

Methodology To achieve the results, the researcher used the ‘Research Onion Model’ which was proposed by Saunders, Lewis and Thornhill (2009, p. 108). The research onion model has six layers to it, with each layer acting as a stage of the methodology; starting from the research philosophy, to the

research approach to research strategy to research choice to time horizons to the final layer of techniques and procedures. The researcher would be using the inductive and deductive research approach to examine the objectives of the study stated above. This dual approach would enhance the understanding in the concept from the person specific to the generic corporate world. Philosophy: Interpretivism Approach: Inductive and Deductive Strategies: Survey and Ethnography Interviews: 5 – 6 (One – to – one) interviews with the business analysts Surveys: 200 respondents IT and the Project Management departments Choices: Mixed Method Time Horizon: Cross - Sectional

Company Profile – Adobe Only Adobe gives everyone from emerging artists to global brands everything they need to design and deliver great experiences.   

Founded: December 1982 by Charles Geschke and John Warnock Corporate headquarters: San Jose, California, USA Incorporated: October 1983 in California; reincorporated in Delaware in

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May 1997 Initial public offering: August 20, 1986 at a split-adjusted share price of

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$.17 Revenue: Fiscal 2017 Revenues: US$7.302 billion (FY ended Dec. 1,

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2017) Employees: More than 18,000 worldwide Stock symbol: ADBE (NASDAQ)

Core Values at Adobe:  

Genuine: Sincere, trustworthy and reliable Exceptional: Committed to creating exceptional experiences that

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delight our employees and customers Innovative: Highly creative, always striving to connect new ideas with

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business realities Involved: Inclusive, open and actively engaged with our customers, partners, employees and the communities we serve

Interview Questionnaire 1. Name 2. Age 3. Profession / Designation 4. Company 5. Experience 6. Do you have any idea about what is Artificial Intelligence? 7. What according to you is Machine Learning? 8. How has the AI effected the job profile of Business Analysts? 9. How effective is the AI, when it comes to multinationals? 10. Do you think that AI and Machine Learning could replace the Business Analysts completely? 11. What according to you would be the role of future Business Analysts in the Hybrid situation of Artificial Intelligence and Machine Learning

Survey Questionnaire 1. 2. 3. 4. 5. 6.

Name Age Profession / Designation Company Experience Do you have any idea about what is Artificial Intelligence? a. Yes b. No 7. What according to you is Machine Learning? a. Computer Programming b. Smart Devices c. Smart Technology d. All of above e. No Idea 8. Do you think that AI has effected the job profile of Business Analysts? a. Yes b. No

c. No Idea d. Can’t Say 9. How effective is the AI, when it comes to multinationals? a. Very effective b. To some extent c. Not so effective d. No Idea 10. Do you think that AI and Machine Learning could replace the Business Analysts completely? a. Yes b. No c. Don’t think so d. Can’t say e. Maybe f. No Idea 11. What according to you would be the role of future Business Analysts in the Hybrid situation of Artificial Intelligence and Machine Learning

Respondents Interviews: 5 – 6 Surveys: 200 respondents

Location of Study Delhi - NCR

Method to Present Data Since this is the qualitative and quantitative study, the data presentation would be more of Pie Chart presentation for survey questions along with correlation and graphical for interviews.

References 

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Interview with Chris Adams on https://www.modernanalyst.com/Careers/InterviewQuestions/tabid/128/ID/3834/Descr ibe-Artificial-Intelligence-and-how-it-might-impact-the-Business-Analysis-profession.aspx “Describe Artificial Intelligence and how it might impact the Business Analysis profession?” Article by Chad Juliano on https://www.infoworld.com/article/3259512/machinelearning/machine-learning-what-developers-and-business-analysts-need-to-know.html “Machine learning: What developers and business analysts need to know” Satyakam Mohanty, CEO – Chief Light Bulb, Lymbyc, (Message in Newsletter) https://www.lymbyc.com/newsletter/business-analyst-ai-world Data Science Articles on Dataversity, an article by Paramita Ghosh “The Business Analyst in the World of Artificial Intelligence and Machine Learning” http://www.dataversity.net/business-analyst-world-artificial-intelligence-machinelearning/ https://www.adobe.com/in/about-adobe.html?promoid=2NVQCDBQ&mv=other https://www.adobe.com/in/about-adobe/fast-facts.html