Btl Presentation

About Us  Students of NU-FAST.  Currently in our 6th semester.  Project of Strategic Brand

Management.  Purpose: - interaction with the corporate world. gain experience.

Below The Line Promotion  Below the line sales promotions are

short-term incentives, largely aimed at consumers.  Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc.

Freeze-In:  Select ion of Location:

- Mall, Mart, or Shopping plaza etc. - considerable amount of consumers.  freezing in such a way that would create curiosity among the consumers present at that location & hence create brand awareness.  this activity shall be conducted by six members: 2 female. - 4 male.

Feedback  At the end of this activity we would

provide you feedback regarding your brand in the following ways: - Interviews - Questionnaires. - Our personal observation. - Video.

Demonstration (Sample Video)

Sponsorship  In order to conduct this activity we

would expect/appreciate cooperation in the following ways: - Material. - Monetary help. -

Thank You!!! Any Questions???