The Effect Of Colors, Sounds, Moods And Music On Consumer

Effect of colors, sounds, music and moods on the consumers Presented to: Sir Anees Hassan Zuberi

Presented by: Najma Javed (06-013) Qurat-ul-ain Riaz (06-146) Sidra Tanveer (06-228) Mehreen Raza (06-419)

COLORZ…

COLORS • Red represents joy, passion, sensitivity, rage, anger, leadership, courage, longing, malice, and love. • Brown suggests stability and denotes masculine qualities. • Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Colors (cont…) • Green is the color of harmony, growth & health. • Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. • Black is associated with power, elegance, formality, death, evil, and mystery.

Green color is associated with Knorr..

School going kids are attracted towards bright colors like yellow because it is the color that shows energy..

Boys go for colors like blue ..

Girls like light colors like pink ..

SOUNDZ…

MOODZ…

Moods • Mood states are particularly important set of affective factors, they form a part of all marketing situations and may influence consumer behavior in many contexts. • Informal analysis has suggested three areas where mood effects appear to be significant and where mood states can be influenced by marketing tactics: 3. service encounters, 4. point of purchase stimuli, 5. and communications.

MUZIK…

MUSIC • • • • •

Arousing music speeds up customer activity. Musical ‘fit’ increases purchasing. Relaxing music increases on-hold waiting time. Rebellious adolescents listen to rebellious music. sedate customers sometimes prefer no music while shopping.

Research by Fontaine and Schwalm (1979) •

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An experiment was conducted to learn how individuals engaged in a shopping activity might be affected by environmental music varying in its perceived familiarity to the shoppers. It was reported that, relative to no music or unfamiliar music, playing familiar music increased subjects' arousal level. Thus, it is expected that individuals listening to familiar music will be more aroused and spend more time shopping than individuals listening to unfamiliar music. listening to familiar music seems to cause individuals to be more observant compared to listening to unfamiliar music, shoppers were expected to perceive more time passing. Because individuals were expected to feel more comfortable in an environment featuring familiar music, their product evaluations were expected to be more favorable. conclusion: Individuals were expected to evidence more arousal, more pleasure, and a greater sense of dominance when listening to familiar music than unfamiliar music.

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