Balanced Score Card (introduction)

BALANCED SCORECARD INTRODUCTION & REFRESHER Presenter: Bernard Marr, Director of Research The Advanced Performance Institute

Or ganised by

23 October, 4 December 2008 www.unicom.co.uk/balancedscorecard

This workshop is the perfect introduction to the Balance Scor ecar d, including Strategy Maps and br oader issues of Strategic Performance Management. The course is designed to give participants a practical introduction to these popular management tools or to provide a refresher to those who feel their scorecard knowledge is a little dated. In an interactive workshop participants will learn about the four perspectives of the Balanced Scorecard, how to design relevant strategic objectives, how to draw up a Strategy Map, and how to develop meaningful performance indicators.

Pr eferr ed Partner

Overview:

1

This workshop is one of the longest running and most successful in its field. Designed, delivered and constantly updated by the Advanced Performance Institute, it ensures that participants will get the latest insights based on a wealth of real life implementation experience. The aim of this workshop is to provide a solid introduction to this exciting topic and to give a refresher to those who have been temporarily out of touch with this fast evolving field. To manage performance organisations need to understand where they are, where they are going and what needs to be done to get where they want to be in the future. Without a strategic performance management approach it is

impossible to address these fundamental issues. Performance indicators not only enable managers to track whether the organisation they are managing is moving in the right direction; measures are also an important motivator, strongly influence people's behaviour. Scorecards, strategy maps and performance indicators have proven to be a powerful means of translating strategy into action and ensuring that organisations become strategy focused. They are tools that help managers to clarify the value proposition and as well as the drives and enablers of the performance outcomes. In today’s world it is the performance drivers, especially the intangibles and the way these are managed and deployed, that distinguishes successful organisations from others. Organisations therefore need to identify the drivers of success such as customer relationships, brand image, processes, skills and know-how of people etc., and understand how they deliver value and lead to successful performance. Strategy maps are the tools that enable firms to visualise how performance drivers lead to value creation and successful performance. This interactive workshop is designed to take delegates through the design process of an actual scorecard, a strategy map, and performance indicators. Using a case example and guided by step-by-step process and templates, delegates will experience

the practical applications of these tools. Participants will learn how to define objectives in the four perspectives: • Background and rationale of the Balanced Scorecard • Background and rationale of Strategy Maps • Key issues in Strategic Performance Management • Strategy Maps and Architecture how to build a causal map that is strategically aligned? • Measuring Performance - why and how do we measure performance? • How to design meaningful and actionable performance indicators? • Strategy Focused Organisation • Balanced Scorecard and Strategy Maps as tools for Strategic Performance Management Key Points: Financial Perspective Customer Perspective Internal Processes Perspective Innovation and Learning Perspective • They will then learn how to translate the objectives into a cause-and-effect strategy map and how to design meaningful and relevant performance indicators. • • • •

Overall the workshop is designed to give participants a practical introduction to and a thorough understanding of Balanced Scorecards and Strategy Maps as state of the art strategic performance management tools.

Balanced Scorecard Workshop Registration Details Please Book Me On This Event

MAILING CODE: PDF

1st Delegate Dr/Mr/Ms/Mrs.............First Name....................................... Surname............................................................................

23 October 2008 4 December 2008

Position.............................................................................. Head of Department........................................................... PRICE

2nd Delegate Dr/Mr/Ms/Mrs.............First Name....................................... Surname............................................................................ Position.............................................................................. Head of Department...........................................................

£550 + VAT

Balance Scorecard Advanced

The course builds on the introduction workshop and is designed to give participants who attended the introduction course or who already have a sound understanding of these tools a practical understanding of how to successfully implement these tools, how to cascade the scorecard to achieve alignment across the organisation, and most importantly how to maximise the benefits of any implementation. Dates: 26 June; 18 September; 20 November 2008

Contact Details Organisation.......................................................................

Please send me more information on related events

Address.............................................................................. ..........................................................................................

Five Easy Ways To Book

Post Code........................................................................... Tel....................................................................................... Fax.................................................................................... E-mail.................................................................................

Fax this page +44 (0) 1895 813 095 to book your place Post To: UNICOM Seminars Ltd, UNICOM R&D House, One Oxford Road, Uxbridge, Middlesex UB9 4DA, UK Email: [email protected] Register: via our web site www.unicom.co.uk Telephone UNICOM on +44(0) 1895 256 484 to provisionally reserve your place

Registration Details

INVOICE TOTAL I endose a cheque made payable to UNICOM Seminars Please charge my: Card No.

Expiry Date

/

Purchase Order No.

Please Invoice (include invoice adress) F.A.O. .............................................................................................................................. Organisation.....................................................................................................................

The registration fee for the event covers the

As we cannot guarantee that exactly the

following: Attendance, copy of the documen-

same course will be available, the transfer

tation, lunches and light

refreshments.

will be open to any other event taking place

Accommodation is not included. Detailed

within six months from the date of the original

delegate information will be sent to you

event. The organisers reserve the right to

approximately two weeks before the event.

amend

Payment should be sent with the registration

INDEMNITY: Should for any reason outside

form or at the latest, paid at the event. All

the control of UNICOM Seminars Ltd, the

invoices carry a 10% surcharge which is

venue or the speakers change, or the event

payable if the fee remains unpaid on the day

be cancelled due to industrial action, adverse

of the event.

weather conditions, or an act of terrorism,

the

programme

if

necessary.

UNICOM Seminars Ltd will endeavour to What happens if I have to cancel?

reschedule, but the client hereby indemnifies and holds UNICOM Seminars Ltd harmless

Address............................................................................................................................

Confirm your CANCELLATION in writing up

from and against any and all costs, damages

.........................................................................................................................................

to 15 working days before the event and

and expenses, including attorneys fees,

.........................................................................................................................................

receive a refund less a 10% + VAT service

which are incurred by the client. The

charge. Regrettably, no refunds can be made

construction validity and performance of this

for cancellations received less than 15

Agreement shall be governed by all aspects

Tel....................................................................................................................................

working days prior to the event and the

by the laws of England to the exclusive

Signature.........................................................................................................................

invoice will remain due. SUBSTITUTIONS

jurisdiction of whose court the Parties hereby

are welcome at any time. You may also

agree to submit.

Post Code........................................................................................................................

TRANSFER your booking to a future event for an additional charge of £125/person/day, payable within one week of invoice.