Assignment - Cases In Marketing Mgmt

MOST OF THEM ARE CORRECT, ONE OR TWO MAY BE WRONG. ONLY FOR REFERENCE This question is from the case study "Collaborative Product Development in ECommerce" :What were benefits of Collaborative development?

a)

2.

Improves operations

b )

Cuts Costs

c)

Saves Time

d )

Saves manpower

This question is from the case study "Jagat Stationary Company" : The diaries were sold in Karnataka.

True False

Marks : 2 3.

This question is from the case study "Delana Hosiery Works" :The owner of the company believed in

4.

This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.

True False

5.

human relations.

1. This question is from the case study "Switchex Company" : Switchex company manufactures

1. Entire range of awitchgear products

2. Pricing strategy

2. Lower than the competitors by 8-10%

3. Its Pune office headed by

3. Northern reagion

4. In initial years the concentration is in

4. Mr. Patil 5. Western reagion 6. Lower than the competitors by 10-15%

Marks : 2 6.

This question is from the case study "Marico Industry" : Medikar is shampoo.

7.

This question is from the case study "Kleam" : Retailers wanted to display two brands of toothpaste.

True False

8.

This question is from the case study "Jagat Stationary Company" : Who were the part of the distribution channel?

a) b )

Wholesalers Distributors

c)

Retailers

d )

Semi wholesalers

Marks : 2 9.

This question is from the case study "Atul Chocolates" :In last ten years company could not develop high quality chocolates.

True False

Marks : 2 10.

This question is from the case study "Roshni Lamp Makers Ltd." : RLML wants to evaluate

11.

for electronic ballast.

This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?

a) b )

Rs 6/- Off Coupon Return the wrapper & get Rs. 6/-

c)

Buy One get one free

d )

Gift free with each buy

12.

This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries

True False

13.

This question is from the case study "Saif Runs" : What has led to cost reduction?

a) b )

Subsidies on medicine & feeds Subsidies on chicks

14.

c)

Lower rates of transportation

d )

Better inventory management

This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.

True False

15.

1. This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies

1. To create awareness for Divya Bhaskar & establish brand image

2. Key fingings of survey

2. Their newspaper is average in all respects

3. Post survey phase

3. Their newspaper is doing poorly

4. Divya Bhaskar

4. Order bookings crossed a record mark of 2 lac. 5. The third Gujarati daily newspaper to be launched 6. Order bookings crossed a record mark of 4 lac.

Marks : 2 16.

This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed

17.

.

This question is from the case study "Detergents - Rajendra Kulkarni" : What was the advantage of Rajendra Kulkarni's products over competition to consumers?

a) b )

Better Colour Less harmful to fabric

c)

Less price

d )

Better perfume

18.

This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.

True False

19.

This question is from the case study "Innovation & Improvisation" : 3 M Struggled in 1990 because :-

a) b )

Profits Fell Sales Stalled

c)

Competition became strong

d )

distributors did not sell

20.

This question is from the case study " Bharat Research Development Corporation " : What was the information given by BRDC Bulletin?

a) b )

List of Different Processes List of Different Chemicals

c)

List of Different Prices

d )

List of Different Shares

21.

This question is from the case study "Old Spice" :Which other product was focused by the company?

a) b )

Shaving brush Shaving cream

c)

Body talc

d )

Blades

Marks : 2 22.

This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not

23.

.

This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.

True False

Marks : 2

24.

This question is from the case study "The Foods Ltd" : The motivational research stud was done to understand consumer attitude towards

25.

This question is from the case study "Excel Typewriters" :What is the current

.

customer dissatisfaction?

a) b )

High Price Bad service

c)

bad quality

d )

bad packaging

26.

This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-

a) b )

Quality Rapport

c)

Price

d )

Service

Marks : 2 27.

This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through

.

Marks : 2 28.

29.

This question is from the case study "Elevator Grant" : for elevators was considered as a prerequisite prior to entry.

This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?

a) b )

Different Formulation Different packaging

c)

Higher price

d )

Different Consumer

30.

This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.

True False

Marks : 2 31.

This question is from the case study "Usha Steels" : Mr. rao faced a lot of labor turn over problem initially.

True False

32.

This question is from the case study "Auto fast" :What was the factory automation division responsible for?

a) b )

Marketing Product development

c)

Product management

d )

Sales

Marks : 2

33.

This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create .

Marks : 2 34.

This question is from the case study "Solar Energy" : Solar energy is not so beneficial for customers.

True False

35.

This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.

True False

Marks : 2 36.

This question is from the case study "Watts & Volts Ltd." : were due to exports.

37.

% of sales

This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?

a) b )

They were uneconomical Seasonal

c)

Poor Product life cycles

d )

Bad quality

38.

This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?

a) b )

No demand

c)

Too costly

d )

Complete waste

39.

This question is from the case study "Suchitra Vision Ltd." : How will increasing the service engineer affect company's costs?

a) b )

Increase the service cost by 50 % Reduce the service cost by 10 %

c)

Increase the service cost by 25 %

d )

Not increase the service cost

40.

This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?

a) b )

41.

Supply shorter than demand

Reduces energy consumption Increases efficiency

c)

Increases tube life

d )

Increases light

This question is from the case study "Bags & Baggages Ltd." :The company is facing problem because of what action of Holyday Luggage Ltd.?

a) b )

Dealer Promotion scheme Salesmen recruitment

c)

Price reduction

d )

Good packaging

42.

This question is from the case study "Second Generation System" : What was the result of price cutting ?

a) b )

All companies lost market share All competitors lost some profits

c)

Market increased drastically

d )

Some companies closed down

43.

This question is from the case study "Instant Electrics" : The diesel gen sets face competition from :-

a) b )

Petrol gensets Kerosene gen sets

c)

Electricity board

d )

Lanterns

Marks : 2 44.

This question is from the case study "Bharat Aviation Company" : Bharat Aviation Company was introducing marketing plan for

.

45.

1. Saloni - Chocolates

1. Distributor of special cadies

2. Fit-Fit exerciser equipment

2. Quality control technique-JIT manufacturing system

3. Currently Samadhan Sakhali Udyog is

3. Leather footware industry

4. Chap-Pals is a brand name in

4. Sold in urban localities to higher middle class

5. Marketing Orientation

5. Leather bags industry 6. Operating through 4800 own retail stores

46.

This question is from the case study "Marriott International" : Who were the established competitors of Marriott?

a) b )

Ramada

c)

Quality Inn

d )

Welcome Group

47.

This question is from the case study "Priya Automobiles" :What did the financial scheme offered to customers?

a) b )

48.

Holiday Inn

Exchange offer Money back guarantee

c)

Money back after 5 years

d )

Easy loans

This question is from the case study "Collaborative Product Development in ECommerce" :What did collaborative development involve?

a) b )

Sharing product design Sharing Engineering documents

c)

Co branding

d )

Common brand development

49.

1. Sukhi and Bhoopy

1. WPDC-3 Waterproof Disposal Camera

2. Crunchy and Crispy Ltd.

2. International hospitality giant

3. Pratima Ltd.

3. Brand name "S&B"

4. Marriott International

4. Processed food business 5. Brand name "B&S" 6. International clothing business

50.

This question is from the case study "Tushar Laboratories" : What was the unexpected move from the giant?

a) b )

Price increase from 64 to 108 Sudden decrease in price

c)

Schemes given to chemists

d )

Sudden withdrawal from the market

Marks : 2 51.

This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?

a) b )

High Quality Products & Service Schemes on each product

c)

Low Prices

d )

Door delivery

52.

This question is from the case study "Mr. Rajiv Goyal" : What problems were identified for the declining sales in 1996?

a) b )

No product specialisation to salesmen No control of product managers in field staff

c)

Deteriorating product quality

d )

Shrinking market

53.

This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?

a) b )

Glucose Salted

c)

Cream

d )

Sweet & salt

54.

This question is from the case study "Diva" : What is the speciality of Diva card?

a) b )

Meaningful messages Regional language

c)

Great envelopes

d

Small size

)

55.

This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.

True False

Marks : 2 56.

This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are

57.

This question is from the case study "The Kellogg Company" :Main product line of Kellogg was a variety of convenience foods.

True False