Assignment 1.docx

1. Cold Calling Script for Our newly Opened Restaurant ME: Hi, Miss. Jaya. This is Madhura calling from Homely food. Customer: Hi ME: Have I caught you at a good time? Customer: What is this call about? ME: I want to respect your time, so I’ll get straight to the point. The reason for my call is that, we have opened a new Restaurant down the lane called "Homely food". Hope you have heard about the new Joint? Customer: Yes, from the Pamphlet I received. ME: Great!! The main motto of our restaurant is to provide quality, healthy and tasty pure vegetarian food prepared with organic products, millets and Fresh farm vegetables. And we specialize in both South Indian and north Indian delicacies with Special healthy sugar free desserts every day. Customer: Oh ok. ME: We do also have special menu on weekends and festivals to increase your appetite. Customer: Ok. ME: We also aim in helping the working professionals, old couples and studying students who find it difficult to cook three course meals with their busy schedule, we are also having the option for monthly packages like Breakfast + Lunch + Dinner with minimal price. Customer: Oh, that’s a great idea. I can try sometimes when I am usually late from work. Do you have home deliveries as well? ME: Yes. We do also have home deliveries within 3Kms free of cost with no minimum order amount. Customer: That’s sounds wonderful. ME: Also, we also have takeaway option and On-call order placements. Moreover, the reservations can be done by calling just 30 minutes prior and the table will be booked for you even in Peak hours. Customer: Wow. ME: Like adding cherry to the cake, an inaugural offer, we are providing 50% discount on your first order and 20% for the entire month. Customer: Cool!! ME: Yes. The main idea behind is to improve the dining experience of our valued customers. The restaurant just got opened this Friday and looking forward to see you soon. Customer: Surely, will visit this weekend. ME: Great! Thank you very much for your time and Have a great day ahead!! Customer: You too. Bye!!

2. Make a list of marketing communication messages you observe for a one hour period of time. Rationalize any 5 of these messages. 1. Amazon delivery – The scene where the Joothi of the bridegroom is hidden by his sister-in-laws and are asking for money to give it back. The Bridegroom is waiting for someone and the sister-inlaw asks if someone is bringing money for him. The groom replies yes and meanwhile an Amazon delivery person comes to deliver a new pair of slippers. The groom makes fun telling to frame the hidden joothi.

Rational behind the Advertisement -> The main Message in the advertisement is to show how promptly/ on-time, the Delivery is from Amazon as promised on the website. The channel opted or the situation selected for delivering the message is very opt and humorous. The message intend by the sender (Amazon) to the receiver (Customers/viewers) is encoded/decoded in exactly the intended way. There is no noise/the message getting lost or misunderstood in the entire video.

2. Centre Fresh - Son comes to tell his father the good news who is a dhobi and was washing clothes, that he got a new job. The son who is chewing pan, tells that his salary is 30 thousand per month and Sunday holiday. While talking he spits on his own shirt and tells his father that he no longer have to wash anyone’s clothes. Father gets angry and try to wash his son’s shirt while he is still wearing. Father later gives him Centre Fresh Pan flavour for his son to try so that there is no more opening of mouth or spitting. Rationality behind the Advertisement -> The message is short, not to open your mouth while eating Pan. But with centre fresh Pan Flavour, you hardly get chance to open your mouth. The sequence and location selected for the advertisement is based on the day to day life of a normal dhobi on the river bank of Ganges, in Banares who eats a lots of Pan and which also the place famous for Pan. The main idea is to target the right set of audience with the day to day lifestyle (of a dhobi who is in majority on river banks). The intension behind the advertisement is to make the product reach even to a common man like dhobi who too eats pan a lot in that region. The message is crisp and clear in a very straightforward way. 3. Green Ply – Wife is getting ready for a party and husband is patiently waiting near the door. Wife who is little plump, sits on a plywood plank which creaks. She asks her husband if she is looking fat in that dress. Husband is thinking who is not sure what to answer her. But Green ply can take any amount of load and will not break, which can be told for sure. Husband is still thinking as to what to reply where wife gives him a questioning look. Rational behind the Advertisement -> Sturdiness of the Green ply” brand plywood is well show cased to the audience in the form of a very humorous scene. The weight if the wife is portrayed as a means to show how sturdy the plywood is and can take any amount of weight, and is still s strong. Though the situation selected for the advertisement is funny, but the message is delivered to the audience in a right way. 4. Hathi Cement – A prisoner is trying to escape from the prison by tying the warden to the cell door, while his partner is drilling the wall of the cell. While he is getting dressed for the escape, the other inmates are looking at him. He will throw the gold, watch and the money he has to the opposite cell inmates in the joy of escaping. Meanwhile, the wall which was being drilled do not bulge a bit, rather the drilling rod breaks into two. He looks at the other inmates in shame where they just turn their back not to humiliate him. He realises that the Cement from which the wall of the cell is built is Hathi Brand. It is so strong that it could not be even drilled a bit. Rationality behind the advertisement -> the idea is to show how strong and powerful the cement is. The message is delivered in a very neat and precise way. Usually the correction centre walls has

to be very strong and reliable, so that it is safe for the inmates and hard to escape. By this it is giving more confidence to the audience that they too can rely on this brand for their construction as well to protect from thieves or walls collapsing due to poor cement quality. 5. AXE Bullet Deo – A guy who is tiered and late, gets into a train in hurry and occupies the vacant seat. Just then an old man with a walking stick comes and indirectly points him to give the seat. The young man who does not want to get up, tries to act as if he is setting the time on his watch and ignore him. But the old man tries to cough and show that he is not well and wants the seat. The young man forcefully gets up to make seat for the old man. He convinces himself that sometimes Shit happens. By then he gets a vacant seat opposite when a passenger gets down. When he occupies the seat, he sees a beautiful girl sitting next to him reading. He remembers of using AXE Bullet mini deo spray before, and the girl gets attracted to him for the smell. He thanks for this and wonder this too can happen. Rationality behind the advertisement -> the main idea is to show that you have to be ready every time in life as we do not know when the right opportunity strikes us. By using AXE bullet mini deo spray which is compact and can be carried in a pocket wherever we go, we will be ever ready to face the opportunity anytime. Though the sequence is very funny, but it sends the message right to the audience. The main target is the male crowd, who is very conscious to impress or attract female, which works perfect for the product. The message is clear and well received by the audience.