Aravali Institute Of Management

Aravali Institute of Management

Business Plan Project On Paper Packets

Submitted by

Submitted to

Naveen Gupta Vikas Panwar Girish Harsha Mada Ram Abhishek Joshi

Mr. Abhilash Parekh

Introduction As per the survey we have identified the needs of different villages. So different type of the needs that we had analyzed are • • • • •

Clean drinking water Toilet Sewerage System Employment Proper health treatment

But first and foremost thing through which there all needs can be satisfied is money. If they have money than they can every thing so for having money we have decided to give them employment and after seeing there conditions we have decided to generate the business of Paper Packets. We have chosen this business only in this initial investment is very less. The table of contents lists the major divisions our plan I.

The Business

II.

Products/Services Offered

III. Market Analysis IV. Marketing Plan V. VI.

Management and Personnel Financial Data

The Business As per the survey and our need identification we decided to have such type of business that can generate them good income and in that initial investment will be very less. So we decided to have business of paper packets because in this initial investment will be very less and raw material that will be used is only news paper that we have used before that they can get easily. They will get it in Rs. 5 per Kg. other than that water is used in this. We will call our product as Shakti Paper Packets. It will be formed by collective participation of SHGs’ women. The business will be located at various villages of Bundelkhand region. It will drastically increase use of paper packets instead of plastic poly bags which will lead to environment conservation. The business will be run by community based women, they will generate funds to start the business through savings. Waste paper is a primary raw material for the division, which recycles the paper to produce paper packets. In the absence of an organized waste paper collection system, the company now meets half its daily requirement of waste paper through imports. Facts related to Paper waste management o SMEs may have little control over the packaging they receive from their suppliers. o This may make it difficult for SMEs to reduce or minimize waste produced as a result of this packaging. o Lack of storage space to collect a viable quantity of material for recycling or treatment. For smaller businesses, floor space may be better used for core business activities and sometimes there are insurance issues (e.g. fire risk) with storing waste. o Lack of local recycling facilities in certain parts of the country. This may be a particular issue in rural areas.

PRODUCTS/SERVICES OFFERED For this business the raw material that will be used is as following • • • • • •

Newspapers Magazines Books Copies Wheat Flour Hot water

Other than that we will need five paper cutter and one room. Product offered • The primary product produced and sold at Shakti will be packets made by waste papers, magazines and raw papers • These will be in four sizes capacity – 250 gms – 500 gms – 750 gms – 1000 gms Market Analysis • As we all know plastic is hazardous for land and environment. Government and various organisations are trying to ban plastic use. It opens a huge potential for paper packets which can take place of plastic poly bags • Many NGOs are educating people to use eco-friendly means to carry goods • The primary customers of paper packets are as follows – Grocery Shops – Sweet Shops – Hardware Shops – As per survey we have found that there were shops in each and every village and near by it

Competitors In this business competitors will be Plastic Poly Bag manufacturer Marketing Plan • Target Customers are the owners of Grocery Shop, Sweet Shops & Hardware Shop • We will use the method of direct marketing or direct selling for selling our product • Product will be sold on the basis of each day or two day • Our competitors are only poly bags that create the disaster to our health Comparison between Paper Packets and Poly Bag • Paper packets are eco friendly product • Paper packets can be recycled • Paper packets are hygienic • Paper packets are sustainable from three factors

• Poly bags are not eco friendly • Poly bags can’t be recycled • Poly bags are not hygienic • Poly bags are not sustainable because it does not fulfill the environment factor

Management & Personnel • SHG – There will be 10 members in the group • Management will be as follows – One Chair person – One vice Chair Person – Accountant – Members

Financial Data Sources of Fund

Amount (Rs.)

Cash from SHG

12000

Bank Loan

-

Total

12000

Usage of Fund Equipments

3000

Working Capital

9000

Total

12000

Sales Price 250 gm pack 500 gm pack 750 gm pack 1000 gm pack

(100 pieces) 20 23 27 30

Total Expenditures Paper Gum (Lei) Transportation Rent Electricity Others

7500 500 500 500 200 1000 10200

Profit = 22500-10200 = 12300

Quantity 22500 22500 22500 22500

Amount 4500 5175 6075 6750

90000

22500

Analysis • So as per the cost analysis part we have seen that villagers are getting the profit of 12300 Rs. and as there are 10 members in one SHG than they can easily earn Rs.1230 every month Promotions • Painted messages on walls of rural and urban area • Consumer awareness • Implement of strict rules regarding use of poly packs SWOT Analysis Strength o Firstly paper packets are environment friendly o Secondly process of making paper packets is very easy o It takes very less time and low labour cost as well as low raw material cost o Fourthly villagers need only demonstration for making this product no training is required for learning this Opportunities o Paper packets can take place of poly bags o It is manufactured at a very low cost so that it get competitive advantage and can be easily adopted by anyone o Government has also banned poly bags in lot of places of India and as well as for health also it is very hygienic also Threats o There is only one threat that shops keeper are still using poly bags o Lack of awareness is one of the threat

Conclusion As per the survey that we have conducted and as per the need identification we have analyze that the people of villagers are so poor that they are not in conditions that they can invest any money, so they want such type of business who preserves very less investment. Therefore we have decided to have business of Paper Packets, in that we have found that initial investment is very less and the involvement of people can increase the business because demand of paper packets in village is at good position and very important thing that we have analyzed is that in current scenario shopkeepers are using Poly bags that is hazardous to health so in that sense here definition of Sustainable Development lies here.