Investment Tips

Investment Trips Estimated Cost of Activity: - Rs. 4,00,000 Venue of Activity: Strength of Audience: -

Town Hall, Jodhpur 250 Students of Aravali Institute of Management + 20 Faculties and Guests + 330 General Audience from Jodhpur = Total 600 Audience

Major Sponsorship Charge: -

Rs. 50,000 (ICICI Securities Ltd.)

Benefits with cost: 1.

Banner for Stage Background (10 * 12 foot)

: 120 sq.ft. * Rs. 11 per sq.ft.= Rs. 1,320

2.

Four Small size Banners (5*7 foots)

: (35 sq.ft.*4*Rs. 11)= Rs. 1,540

3.

Canopy in Town Hall

: Only Logistic Charge Rs. 150

I.

Two Sales Executives for Canopy

: Rs. 500 each per day = Rs. 1000

4.

Printed Company’s name on Tea and Coffee Cups

: 700 cups * .75 paisa = Rs. 525

5.

Printed Company’s name on Refreshment Plates

:

6.

Leaf Lets for Investors (1000*Rs. 7)

:

7.

Refreshment (Samosa @Rs. 5 each, Sweet @ Rs 6, wafers) :

8.

Accommodation, Food and Travelling charges for guest from company:

700 plates * .50 = Rs. 350 Rs. 7,000 Rs. 12 per plate * 700= 8400

1.

Hotel Charges (Taj Hari Mahal, Jodhpur) :

Rs. 10,000

2.

Travelling charges (Mumbai to Jodhpur, Suryanagri Exp.- I AC) = Rs. 1500*2 = Rs.

3.

Car on Rent

:

Rs. 2000 per day

4.

Lunch and Dinner in Hotel

:

Rs. 2000

:

Rs. 17,000

3,000

Total

Total Expenses for Activity: sum (1:7) = Rs. 37,285 Revenue (After one month): Estimated Number of audience for enquiry: 60% Audience 360 peoples (A)I.

Number of conversion of enquiries into sales: 100% Conversion 50% Mutual Fund (SIP) = Rs. 1000*180= Rs. 1, 80,000

II. 30% Insurance Policies = Rs. 2000 premium for Sum Assure Rs. 50,000 (108*Rs. 2000 = Rs. 2, 16,000)

III

20% Demat Accounts = Rs. 750*72= Rs. 54,000 Total Business generated from Activity: Rs. `4, 50,000

(B)-

Return on Investment (ROI) If 100% conversion: 450000-50000/50000= 800% If 50% conversion: 225000-50000/50000= 350%

Five criteria for sponsoring Sponsorship is a friendly way of marketing. It's friendlier than advertising. Test your sponsorship opportunities against these five criteria: A negative rating for any one of these criteria could be enough to disqualify this particular sponsorship 1. Relative cost to exposure Is the cost relatively small compared to other venues of reaching this group? Are you getting more exposure or better targeted exposure from the sponsorship compared to other marketing avenues? Related to this point, is how well can you leverage the sponsorship? Can you get a list of names? Can you market to them before or after the event? Will it help you to list this sponsorship in your other marketing materials? 2. Audience targeted to your best prospects The best prospects for my marketing training and consulting are business owners of mid-size companies. So, I would rather sponsor a forum that reaches 100 business owners versus 1,000 front line customer service reps or 10,000 students. Be clear on who your sponsorship message will reach. 3. Your relative exposure among the sponsors How many sponsors will there be? How well will you stand out and be noticed among the other sponsors? Being one sponsor among three is much better then being one among 20 sponsors. Don't get lost in the mob. 4. Do the other sponsors lift your profile? Will you be in the company of other sponsors who make you look good? If you are a small business you might want to be seen in the company of large well known corporations that elevate your influence. You might choose to be associated with fellow sponsors Microsoft, Chase Manhattan Bank, and Coke over Unknown Consultants, Everyday Franchise and Local Taxi Cab. Even the cause you sponsor can help or hurt your image. We judge you by the company you keep. Whose

company are you keeping? 5. Do you support the cause? If you don't believe in the program, group or their battle cry - then stay away from it. If you fake your support you will be uncovered and it will haunt you and hurt you. Sponsorship can be an important element in your marketing activities. Sponsorship can provide you with a profitable return if you have clear expectations of the results and your motivation. Use the five criteria described above to help you make smarter choices in your sponsorship marketing. Article Source: http://www.bestmanagementarticles.com http://marketing.bestmanagementarticles.com To truly understand how your sponsorship works, you need a powerful tool to map the linkages and outcomes. Sponsorship’s positive impact is maximized when: (a) The sponsorship achieves high recall; (b) The target audience is highly involved with the property; (c) There is a strong measure of gratitude or appreciation to the sponsors for the sponsorship of the property or experience; (d) The property’s values can enhance the sponsor’s brand values.

To derive a customer value figure for a particular event or series of events we simply determine the increment in consumers driven by the sponsorship and use this to calculate sales by multiplying against average customer value. This analysis is providing a more financial estimate, which is a key question many ask when the merits of sponsorship investments are evaluated. This is illustrated in the diagram below. In this case the client conducted both SponsorMap™ to assess the market potential and SponsorMap™ at major events. The matrix shown is a simplified analysis for the mobile telecommunications market sponsorship ROI. [singlepic=1,480,360,watermark,center]