Apparel Brands.docx

1. LEVI’S

Levi’s is the most selling clothing brand in India and holds a major part of this segment in the country. Levi Strauss & Co. is an American Apparel Company started in the year 1853 and is globally known for its Levi’s brand, which is available in more than 100 countries in the world. Levi’s made a debut in India in the year 1995 and presently the brand has a distinct image among the youth in the country. Levis offers a wide range of products both for men and women and some of its products are jeans, pants, shirts, sweatshirts, jackets, shoes, etc. Levi’s has a strong presence across the country with more than 400 stores in over 200 towns and cities across the nation.

2. ALLEN SOLLY

Allen Solly is a clothing brand of Aditya Birla Group launched in India in the year 1993. Allen Solly is a brand that stands for style and quality and since its launch, it has transformed the wardrobe by adding vibrant and bold colors in the formal wear. Allen Solly is a popular clothing brand that offers products for men, women and kids. Allen Solly has a diverse product line, which consist of shirts, jeans, trousers, blazers, jackets, etc. White Summer, Mandarin Collars and Denim Detour are some of the collections introduced by Allen Solly in the market.

3. PEPE JEANS

Pepe Jeans was launched in India in 1989 and within a short time period, it became a popular clothing brand among youth in the country. Talking about its product line, Pepe Jeans offers high quality products for men, women and kids and some of its products include shirts, jeans, coats, tshirts, etc.

Pepe Jeans is a globally acclaimed clothing brand launched in the year 1973 in London, United Kingdom.

4. PROVOGUE

Next on this list is Provogue, an Indian Clothing Brand launched in India in the year 1998. Provogue provides a complete clothing solution for men and women and some of its products are jeans, shirts, suits, sunglasses, etc. Provogue is present widely across the nation with more than 350 stores in over 70 cities in India.

5. PARK AVENUE

Park Avenue is an apparel brand of Raymond Apparel Limited, which was introduced in the year 1986. Park Avenue offers customers a wide range of products that are rich in quality and uses best of fabrics. Some of the products of Park Avenue are shirts, trousers, jackets, T-shirts, suits and winter wear.

6. WRANGLER

Wrangler occupies the sixth position in the list of top 10 best clothing brands in India. Wrangler is an American Apparel Brand known for offering quality products for men, women and kids.

7. NUMERO UNO

Numero Uno is the next clothing brand on this list, which is owned by Numero Uno Clothing Limited. Numero Uno was introduced in the year 1987 and presently offers a complete range of clothing products that include jeans, T-shirts, trousers, shirts, sweaters, jackets, etc. Apart from apparel products, Numero Uno also offers footwear products and accessories that include sports shoes, formal shoes, canvas shoes, belts, bags, etc.

8. SPYKAR

Spykar is another popular clothing brand, which has made into this list. Spykar is an apparel brand of Spykar Lifestyles Pvt. Ltd. that offers premium quality jeans, shirts, trousers, T-shirts, etc.

9. LEE

Lee is placed at 9th place in the list of top 10 best clothing brands in India. Lee is an American apparel brand that offers products like jeans, T-shirts, jackets, blazers, shirts, etc.

10. JACK & JONES

Last on this list is Jack & Jones, a leading European apparel brand, which offer products in different segments like Core, Originals, Premium, etc.

Read more: http://listz.in/top-10-clothing-brands-in-india.html#ixzz3wcyOLrtp

INDIAN FASHION INDUSTRY Size of the Industry

Net worth of Rs.1000 crore

Geographical distribution

All the major metropolitian cities like Mumbai, Delhi, Chennai, Banglore, Hyderabad, Pune.

Output per annum

According to approximations, the total market in India is calculated to be about Rs 20,000 crore.

Percentage in world market

Indian fashion industry accounts for barely 0.2 % of the international industry's net worth

History Indian Fashion Industry is at its infancy at the moment and has great potential to make the mark on the world stage. Fashion in India has thousands of years of tradition behind it. India has a rich and varied textile heritage where each region of India has its own native dress and traditional costumes. Fashion Industry is growing at a rapid pace with international developments, such as the India Fashion Week gaining popularity and annual shows by fashion designers held in major cities of India. In Indian culture, the body is invested with various meanings and reflected in its rich sculptural tradition decorating the body is yet another way of conveying meaning and personality.

In Indian history, the kinds of costumes and accessories worn can be seen to fulfil two criteria: simplicity and opulence. In either of the instances, the choice of clothing is dependent on the person's status, wealth and religious orientation. In ancient India the information about fashion is available from the sculptures as very few examples of costumes, textiles and jewelery have survived. In the Indus Valley Civilization (c. 3000-1500 BC), clothing tended to be simple where men wore loin-clothes while women were bare to the waist. Their Status was reflected in the kind of jewelery they wore; high-ranking women sometimes covered their bosoms themselves with jewels. It was because of Aryans that India had more complicated clothing consisting of the upper and lower garments was introduced, to which a cloak was added later. Generally pieces of cloth draped over the body in a style seen in many Indian costumes today. Indian Dhoti, the Scarf or Utterly, and the popular Turban are still visible and continue to be part of

Indian fashion. After the independence, Indian Fashion industry witnessed the effects of globalization. Due to this, changes occurred in the dressing style of Indians, which even led to the fusion of Indian and western dresses. Wearing kurtis on jeans, spaghetti with sarees are the examples showing the effect of western culture on Indian. The work of Indian designers is highly appreciated all over the world. Western brands are also coming to participate in Indian fashion weeks, as they see a lot of potential in our market.

Brief Introduction Fashion in India is a fastly growing industry with international events such as the India Fashion Week and annual shows by fashion designers in the major cities of the country There are victories of a number of Indian beauty queens in International events such as Miss World and Miss Universe contests which have made Indian models recognized worldwide. Fashion designers such as Ritu Kumar, Ritu Beri, Rina Dhaka, Rohit Bal, Muzaffar Ali, Satya Paul, Abraham and Thakore, Tarun Tahiliani, JJ Valaya and Manish Malhotra are some of the well known fashion designers in India.

India Fashion Industry covers a whole range of clothing from ornate clothes designed for wedding ceremonies to prêt lines, sports and casual wear. It even includes the traditional Indian techniques of embroidery like chikhan, crewel and zardosi. These traditional weaves and fabrics are used by Indian designers to create Indo-western clothing in a fusion of the best of East and West. sarees are woven in silk, cotton and artificial fibres. Kanjivaram, Mysore, Paithani, Pochampalli, Jamdani, Balucheri, Benarasi, Sambalpuri, Bandhini are some varieties of beautiful sarees from different regions of India. In Rajasthan and Gujarat men wrap and twist a length of cloth in the form of a dhoti around their lower limbs and a shirt-like kurta. Colorful turbans complete the picture of theIndian people. In urban India, the women commonly wear salwar kameez and the churidar kameez, is worn by women who go to work and the sareeis worn on formal occasions. Men wear kurtas and pajamas, or a sherwani for formal wear. Western wear such as shirts and trousers are commonly worn by men across India. Jeans, T-shirts, capris, bermudas are the kind of casual clothing worn by the young and the young at heart, who are the trendsetters of fashion in India. Since the last decade the Indian fashion industry has moved from the embryonic stage to a blossoming take-off. Fashion designers have contributed immensely to the spread of fashion as a driving force, both among Indian consumers and select segments of Western markets. India can now boast of dozens of leading fashion designers, who can match any European fashion designer in their concepts, styles and designs. Ritu Beri, Rohit Bal, Ritu Kumar, Abraham and Thakore, Deepika Govind, Gitanjali Kashyap, Indira Broker, J.J.Valaya, Lina Tipnis, Manoviraj Khosla, Pavan Aswani, Payal Jain, Ravi Bajaj, Rina Dhaka, Sharon Leong and Chandrajit Adhikari, Shaina NC, Sonali and Himanshu, Wendell Rodricks, Anna Singh, Ashish Soni, Jatin Kochar, Madhu Jain, Manish Malhotra, Ravi Bajaj, Salim Asgarally and Tarun Tahlliani top the growing list of reputed fashion designers in India.

Market Capitalization

A report on Indian Fashion Industry recently stated that this Industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide market for designer wear is amounted at $35 billion, with a 9% growth rate, with the Indian fashion industry creating hardly 0.1% of the international industry's net worth. According to approximations, the total market in India is calculated to be about Rs 20,000 crore. The branded Fashion market's size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 % of the branded apparel market. Today the largest sales turnover within the designer wear segment is about Rs 25 crore, with other well-known names having less turnovers of Rs1015 crore.

Total contribution to the economy/ sales In an analysis of ASSOCHAM on "Indian Fashion Industry", it was further revealed that the Indian fashion industry accounts for barely 0.2 % of the international industry's net worth. Currently the market for designer wear is worth about Rs 1,62,900 crore and growing at 9.5 % every year. As per the estimates, Indian designer wear commands a category engagement of 66 % for male customers and 57 % for female customers. The category engagement in western designer wear is 5%. The per capita per annum on designer wear for men amounts up to Rs 48,627 and Rs 56,271 for women.

Domestic and Export Share India Fashion Industry is a very big exporter of Fabrics and accessories for the global fashion industry. Indian ethnic designs are considered as a significant facet for the fashion houses and garment manufacturers all over the world. India also plays a vital role as one of the biggest players in the international fashion arena for fabrics, while sourcing for fashion wear. India's strengths are due to its tradition, but even its raw materials. India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibers all over the world.

Employment opportunities There has been growing consciousness among the Indian men and women towards the fashion, styles and designs of the dresses since long times. There are several institutes like National Institute of Fashion Technology (NIFT), Indian Institute of Fashion Technology (IIFT) and other fashion academies which have been established where the students are taught to translate their creativity into dresses and fabric designs. The media has also played an important role in the fashion boom by providing good coverage to the fashion world and even several magazines are specifically devoted only to the fashion scene. The proliferation of fashion-based programmers on the satellite television channels has increased the consciousness of the average Indian masses about the changing trends in the global fashion. This industry is also generating a lot of business and becoming a booming industry for generating a lot of jobs for people. More and more fashion training institutes and fashion corporations are cropping up. Many national and international brands are establishing themselves in Indian market. The mall culture has immensely helped in the growth of our fashion industry. Thus, globalization has completely changed the face of our Indian fashion industry.

Latest developments 

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The organized market for designer apparel is about Rs 250 crore and designer wear calculates to less than 1 % of the apparel market. The global market for designer wear is 5 % of total apparel market and the global market for designer wear industry is largely dependent on the small-scale sector. Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 %. Designer wear industry is projected to increase to Rs 1,000 crore by 2015. More than 81 % of the population below 45 years of the age is fashion conscious Today the fashion designers and management experts foresee an average growth of about 10-12 % for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15%, if infrastructural and other logistical bottlenecks and drawbacks are over come, Indian fashion design industry is expected to grow much faster than projected (Rs. 500 cr.) and likely to touch Rs.750 cr. by 2012 from the current level of Rs.270 cr. because Indian companies are heavily investing big sums in the industry, consumers are increasingly shifting focus towards designer wear, exposure to western media and readily available of designer wear in the shopping malls, according to The Associated Chambers of Commerce and Industry (ASSOCHAM).

RECENT PRESS RELEASE

INDIAN FASHION INDUSTRY AT A GLANCE IN 2014 - 2015

INDIAN FASHION INDUSTRY AT A GLANCE IN 2013 - 2014

INDIAN FASHION INDUSTRY AT A GLANCE IN 2012 - 2013

INDIAN FASHION INDUSTRY AT A GLANCE IN 2011 - 2012

Indian Industries

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Aluminium industry, Cement industry, Construction industry, Copper industry, Dairy industry, Diamond industry, Fashion industry, Fertilizer industry, Film industry, Granite industry, Health care industry, Jewellery industry, Mining industry, Oil industry, Paint industry, Paper

industry, Power industry, Printing industry, Rubber industry, Silk industry,Soap industry, Steel industry, Sugar industry, Textile industry, Tabacco industry, Zinc industry Classified under ORANGE category

Classified under GREEN category

Automobile industry, Cotton industry, Hotel industry, Jute industry, Pharmaceutical industry, Tractor industry, Weaving industry Advertising industry, Agricultural industry, Aviation industry, Banking industry,Biotechnology industry, Biscuit industry, Chocolate industry, Coir industry, Cosmetic industry, Cottage industry, Electronic industry, Food Processing industry, Furniture industry, Garment industry, Insurance industry, IT industry, Leather industry, Music industry, Mutual fund industry, Pearl industry, Plastic industry, Poultry industry, Railway industry, Real estate industry, Shipping industry, Solar industry

Fashion industry of India has seen a boom and gained popularity in world as a fashion centric nation. Earlier, not many people knew about India and Indian fashion. However, today India is a renowned nation famous for its elegant woman’s attire named “Saree” and the fabric. Today, Indian Fashion designers are well known faces in the International Fashion Industry and it is because of these fashion designers that India is in the list of top countries. The Indian fabric and Indian textile is equally popular and in demand in international markets. India is a diverse nation and doesn’t have a unique or a standard dressing style. This diversification of dressing style has given Indian fashion designers ample scope of creativity. The end result of mixing such diverse dressing styles was FUSION. Right from the traditional salwar kameez or sarees to churidars, kurtis, the semi formal way of wearing it over trousers or jeans, capris and the highly elegant and contemporary style of draping sarees, from simply cotton blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses. Apart from regional attires, the Bollywood element also holds a domineering part in Indian Fashion style. Let us have a look at the faces who have taken Indian Fashion and Indian Fashion Industry at the top most level. These are the best known faces of the International Fashion Industry and are the

Best Fashion Designers of India Are Manish Malhotra : At the age of 25, Manish Malhotra forayed into Bollywood by designing for Juhi Chawla in Swarg. Today, at 34, his name is synonymous with style in Hindi films. He revolutionized the fashion scene in Bollywood by envisioning a ‘look’ for the character. His tenure as a costume-designer has seen him clothe most of the

leading actresses in the film industry from Sridevi, Urmila Matondkar, Karishma Kapoor, Kajol, Raveena Tandon, Manisha Koirala, Madhuri Dixit, Twinkle Khanna, Shilpa Shetty, Kareena Kapoor, to Aishwarya Rai, Rani Mukherjee and Preity Zinta. High on his success, Manish Malhotra decided to branch into mainstream designing in 1998 with his high-profile couture store Reverie – Manish Malhotra. He has done several wedding trousseaus for reputed families. His popularity soared during this period when he was exclusively asked to design clothes for Michael Jackson for his appearance during the Bollywood Awards held in New York. The performer was so please that he requested Manish to design outfits for his show in Munich and to design clothes for his children. Wendell Rodricks: Designer Wendell Rodricks started out as a catering graduate but found fashion designing was more suited to his palate. His minimalist chic style is a rage among Indian clothes lovers and he is known for his passion for white. He has written special features for Apparel, regular columns for Femina, Goa Today and freelance fashion journalism in major Indian news media. The multi-talented designer`s work includes theatre design, advertising styling and forecast portfolios. In 1994, the Ministry of Culture displayed the Wendell Rodricks Shiva Temples Collection at the Festival of India in Peking, Canton & Shanghai. The designer is a keen art patron and promotes Goan artists through special promotions at the Wendell Rodricks Couture Salon. The Fundacao Oriente awarded a scholarship to the designer to intern at the prestigious Museu Nacional do Traje in Lisbon, Portugal. Wendell Rodricks also interned at The Museum at the Fashion Institute of Technology, New York to learn costume preservation and conservation Abu Jani and Sandeep Khosla : ‘The boys’, as the twosome of Abu Jani and Sandeep Khosla are known in the fashion circuit, can be considered among first names in that made it big, by way of success, attention, fame and hype. It is a creative alliance that exudes attitude and talent. They were one of the first to display their creations at Harrods. Ever since, the Abu Jani and Sandeep Khosla show is a much awaited, though not so frequent event. Though they lack in professional training, they push ethnic fashion to the limits, almost to the dictates of their fancies. No wonder they claim that they do not make garments, they make heirlooms. Tarun Tahiliani : He is one of the most celebrated fashion designers of India. He acquired a degree from The Fashion Institute of Technology, New York. When Tarun Tahiliani came back to India, he realized that there was a huge scope in India in the designer wear sector. He brought a revolution in the field of fashion in 1987, by

opening the first fashion boutique in India, ‘Ensemble’. He established the Tarun Tahiliani Design Studio, situated in New Delhi. His own brand label is known as, Ahilian. The brand is known for its creative style and uniqueness. The designer clothes created by him are sold in Tokyo, New York, London, Hong Kong, Dubai and in his stores in New Delhi and Mumbai. JJ Valaya : Born and raised in the historical city of Jodhpur in Rajasthan, India’s premier fashion designer, JJ Valaya, has made a name for himself as one of the most original and inspired designers working today. The revolutionary fusion of traditional crafts and contemporary haute couture generates an alluring, urbane, one-of-a kind handiwork is the signature of the House of Valaya. Valaya has rejuvenated and redefined age-old Indian crafts as a profitable niche within the cosmopolitan market, allowing the valued artistic processes to live on despite the pressures of globalization. In 1994, Valaya became the first Indian couture label to have a solo show in India. Met with enthused reactions by fashion critics and buyers, the label opened JJ Valaya Life, India’s largest single designer store till date. Since 1997, the House of Valaya has shared the catwalk with many of the world’s top designers in Hong Kong, Singapore, Bangkok, London, Dubai, New York and Paris. As one of the most respected designers in contemporary fashion, JJ Valaya continues to wow fashion’s toughest critics with his two apparel lines, Couture and Diffusion, and his product labels Valaya Home and Studio Valaya. JJ Valaya’s innovative and groundbreaking styles assure the majestic era of royal India will continue to reign well into the present. Rina Dhaka: Rina Dhaka is India’s leading fashion designer who burst onto the fashion world in late 1980s. Winner of Yuv Rattan Award, she is counted among the creative and innovative designers of the country. After college, Rina Dhaka did a training project with Intercraft, and with designer Evan Grandhal. She also set up a ‘Salwar Kameez’ boutique for one of her acquaintances. Around this time ‘Mutiny’ and ‘Ensemble’ were just coming up as fashion houses and she made a line of designs for them. She is best known for her theme collections – sheer trousers, crochet, and stretch jersey, woolens and spider web motifs. Her forte remains western wear, and she prides on the fact that her pieces can be worn as separates. Rina Dhaka emphasises silhouettes. She is not afraid of experimenting. In one of her collections, she had mixed fur and boots with her Indian outfits. Rina Dhaka has held shows in London, Paris, New York, Singapore, Hong Kong, Dubai, and Jakarta. Her Singapore shows in 2001 and 2002 were major success. International fashion magazines ‘Vogue’ and ‘Elle’ featured her work. With brothers Shantanu and Nikhil joining her in late 1990s, Rina Dhaka’ s fashion design has become a family

affair. Her designs are available in at Carma -Delhi, Design Studio-Mumbai, KimayaMumbai, Selfridges-London, Coin-Italy and Lord and Taylor-New York. Manish Arora : In 1997 Manish Arora launched his Label “Manish Arora” and started retailing in India. Three years later in 2000, Manish represented India at the Hong Kong Fashion Week and participated at the first ever India Fashion Week held in New Delhi. The following year Manish launched his second Label “Fish Fry” and showed this collection in six leading cities in India and was stocked at Lord & Taylor, New York. Arora’s future-in-outer-space inspired line at the Wills India Fashion Week 2007 attracted international viewers. A collaboration with MAC in the pipeline, a successful eyewear range for Inspecs just launched and two new stores ready to open in India in the next couple of months Manish Arora is one busy designer. Chosen for his vision and sense of style and colour references, MAC has enlisted designer Manish Arora to collaborate on a new, Raj-inspired beauty range. The Indian designer, known for his colourful fashion shows, has created a collection of lipglasses, lipsticks, blush and a fabulous eye palette (Eyes on Manish, £30) with bright shades from Yellow to Bright Pink and Acid Green for MAC. And, if what’s inside isn’t enough, the packaging is a fashion accessory in itself. Rohit Bal : Titled as the ‘India’s Master of fabric and fantasy’ by the Time magazine in 1996, Rohit Bal’s sense of aesthetics is finely honed, and each of his creations is handcrafted to perfection, with meticulous attention to detail. He has access to the best the industry has to offer in terms of materials and workmanship. From villages where local craftsmen weave dreams with magic fingers, to factories, workshops and outlets where retailers jostle for survival, to the opulent grandeur of glitzy boutiques and malls at the best addresses in the big cities of high fashion, Rohit Bal can lead one to the doors of discovery, and he holds the key. Rohit Bal graduated from New Delhi’s St. Stephen’s College with a first class (Hons.) degree in History. He worked for a few years with his brother’s export company and in 1990 he created his first line, traditional designer wear for men and the rest history. Some of his clients include celebrities like Uma Thurman, Cindy Crawford, Pamela Anderson, Naomi Campbell and Anna Kournikova. Most of the Rohit Bal’s fashion shows in India, New York, Paris, and Singapore are sponsored by The Swatch Group, and he is the brand ambassador for their Omega Watches, since 2001. Ritu Beri : She is known as the first Indian designer to present a collection in Paris. There is no comparison for her style and elegance. Today her designs have become a highlight in Delhi, Mumbai, Bangalore, USA, London and Paris. Ritu Beri’s ready-to-wear line is an impressive couture collection that had the French media raving about her. She

is one of early fashion designer whose collection made it quite big internationally. Ritu started her illustrious career in fashion when she created her first line of clothing in 1990, called Lavanya. It was a complete success for Ritu in India and on the international market, with the range selling out very quickly. Ritu graduated from Delhi University in 1987 and after this she decided to do something artisitc and ever since being interested in fashion, the natural choice was to try designing outfits. Ritu enrolled in the newly-opened National Institute of Fashion Technology in 1988. The tertiary education centre is linked to the F.I.T (Fashion Institute of Technology) in New York, and had just been established in Delhi. Lavanya was her graduation collection, if you will, created in December of 1990, after she became one of the first students to complete the fashion study course. Ritu Kumar : One of the earliest and reputed fashion diva amongst fashion buffs, Ritu Kumar has developed a unique style of her own. Her designs reflects the ancient traditions of Indian craftsmanship in a contemporary fashion. With a background of art history and musicology, which has enriched her horizons, Ritu Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Ritu holds the status of a revivalist in the Indian fashion industry, which has successfully bridged the gap between traditionalism and modernity. Ritu Kumar has been designing the wardrobes of the three winning Miss India’s , for their participation in International Beauty Pageants (Miss Universe , Miss World and Miss Asia Pacific respectively ). In April 2002, Ritu Kumar launched her new sub brand, ‘LABEL’. ‘LABEL’ cater today’s woman, who is increasingly independent, discerning and global. It is a modern offering, focusing on the cut, color, drape and feel of the garment. This brand has a universal appeal aimed at today’s mobile lifestyle. It is fashionable, affordable and like all Ritu Kumar products, it is of the highest quality.

1. MANISH ARORA

Manish Arora is also fashion designer who has left his mark on the international circuit in lots of ways. he was among the first to break out to major international fashion shows & is widely known to have brought out the color in Indian fashion out. Website - http://www.manisharora.ws/manish_arora/

Related: 3 Indian Menswear Designers who believes in doing things differently

2. RAGHAVENDRA RATHORE

If any understands the worth of "Brand India", it is Raghavendra Rathore.1 The "Rathore Jodhpur" brand has a neat and modern sensibility that is driven by a holistic vision of luxury, inspired by the old-world charm of Rajasthan. His work has been appreciated in the domestic as well as the international market. He has designed the

wardrobe for famous celebrities like Shah Rukh Khan and Amitabh Bachhan. And now Rathore is no stranger to the glamorous world of Seventh Avenue fashion. Website - http://www.rathore.com/

3. ROHIT BAL

Rohit Bal, is known as `India`s Master of fabric and fantasy,` by the Time journal. In 1990 he created his first label, as a traditional designer wear for men. Since then, the regard he commands among the top echelons of Indian fashion is endorsed by a discerning, high profile clientele, that includes a number of India`s largest names in the media, Bollywood and corporate world. Intensely concerned with design as an art, he creates masterpieces, which retail for up to 15k USD. Website - http://www.rohitbal.com/ Related: 10 GenNext Fashion Designers

4. SHANTANU & NIKHIL

Known primarily to play their fashion with contemporary styling, Shantanu Mehra & Nikhil Mehra dove in to fashion, first with their Indian menswear couture label in 1999, hence the birth of "Shantanu & Nikhil". Signature collections, both pert-a-porter & diffusion soon followed, & the designer duo stepped onto the field of high fashion with their debut diffusion line in 2001. Website - http://www.shantanunikhil.com/

5. SABYASACHI MUKHERJEE

Sabyasachi, is a young designer from Kolkata who, has been making waves in the design circles in India. Sabyasachi`s design philosophy is the personalized imperfection of the human hand. Deserts, gypsies, and antique textiles have been a lifelong inspiration for this designer who believes that clothes ought to be an extension of one`s intellect.

Website - http://www.sabyasachi.com/

Related: So, You Want to be a Fashion Designer, Huh?

6.WENDELL RODRICKS

Designer Wendell Rodricks started out as a catering graduate but found fashion designing was more suited to his palate. His minimalist chic style is a rage among Indian clothes lovers and he is known for his passion for white. He has written special features for Apparel, regular columns for Femina, Goa Today and freelance fashion journalism in major Indian news media. The multi-talented designer`s work includes theatre design, advertising styling and forecast portfolios. Website - http://www.wendellrodricks.com/

7.ABU JANI AND SANDEEP KHOSLA

‘The boys’, as the twosome of Abu Jani and Sandeep Khosla are known in the fashion circuit, can be considered among first names in that made it big, by way of success, attention, fame and hype. It is a creative alliance that exudes attitude and talent. They were one of the first to display their creations at Harrods. Ever since, the Abu Jani and Sandeep Khosla show is a much awaited, though not so frequent event. Website - http://www.abusandeep.com/ Related - All Posts Related to Fashion Designers

8. JJ VALAYA

Born and raised in the historical city of Jodhpur in Rajasthan, India’s premier fashion designer, JJ Valaya, has made a name for himself as one of the most original and inspired designers working today. The revolutionary fusion of traditional crafts and contemporary haute couture generates an alluring, urbane, one-of-a kind handiwork is the signature of the House of Valaya. Valaya has rejuvenated and redefined age-old Indian crafts as a profitable niche within the cosmopolitan market, allowing the valued artistic processes to live on despite the pressures of globalization. Website - http://www.valaya.com/

9. RINA DHAKA

Rina Dhaka is India’s leading fashion designer who burst onto the fashion world in late 1980s. Winner of Yuv Rattan Award, she is counted among the creative and innovative designers of the country. After college, Rina Dhaka did a training project with Intercraft, and with designer Evan Grandhal. She also set up a ‘Salwar Kameez’ boutique for one of her acquaintances. Around this time ‘Mutiny’ and ‘Ensemble’ were just coming up as fashion houses and she made a line of designs for them. Facebook - https://www.facebook.com/rinaforfashion

10. RITU BERI

She is known as the first Indian designer to present a collection in Paris. There is no comparison for her style and elegance. Today her designs have become a highlight in Delhi, Mumbai, Bangalore, USA, London and Paris. Ritu Beri’s ready-to-wear line is an impressive couture collection that had the French media raving about her. She is one of early fashion designer whose collection made it quite big internationally. Ritu started her illustrious career in fashion when she created her first line of clothing in 1990, called Lavanya. It was a complete success for Ritu in India and on the international market, with the range selling out very quickly.

Website - http://www.rituberi.com/

Wardhman textiles Corporate Office – Ludhiana, Punjab | Turnover – 1 Billion dollar | Employees – 25000+ Business – Textiles | Sector – Public Sector | Website – www.vardhman.com It was way back in 1962 that the company started in Ludhiana, Punjab, under Shri Ratan Chand Oswal and Shri V.S Oswal. The company initially had 6000 spindles by the year 1965 to manufacture cotton yarns. The company has grown ever since then and now, the company is among the top 10 textile companies in India.

2 | Arvind Mills Corporate Office – Ahmedabad, Gujrat | Turnover – 932 Million Dollar | Employees – 2500+ | Business – Textile | Sector – Public Sector | Website – www.arvindmills.com/ Arvind, the company started up in the year 1931 and as a matter of fact was one of the first textile companies in India. There were many things for the company to offer to the people even in the pre-independence era and they have continued with the legacy even in the present days. The company which had started with only $55,000 is now considered one of the most highly growing textile industry in the recent world.

3 | Bombay Dyeing Corporate Office – Mumbai, Maharashtra | Turnover – 310 Million Dollar | Employees – 10000+ | Business – Textile and Clothing | Sector – Public | Website – www.bombaydyeing.com This is that place where tradition meets the latest era. The company that has been in effect for 250 years, with a chain of over 350 stores in India and also above 2000 multi stores in India is surely bound to be a popular name among the textile industry of the nation. This helps them to become the most important of all the companies in the nation.

4 | Raymonds Corporate Office – Mumbai, India | Turnover – 250 Million Dollar | Employees – 10000+ | Business – Textile | Sector – Public Sector | Website – www.raymondindia.com

Raymond started hopefully with the then present scenario of the people across the nation. The company which is more than 90 years old is surely one of those companies that have kept in mind to change with the changing fashion and this has helped the company to be one of the pioneers that it is now in the trade. The company has many accolades to show all that it has done to serve the society.

5 |Grasim Industries Corporate Office – Mumbai, India | Turnover – Unknown | Employees – 6500+ | Business – Textile, Cement and manufacturing | Sector – Public Sector | Website – www.grasim.com Grasim is one of the most premium banners under the flagship of Aditys Birla Group of industries, which is supposed to be one of the most recognized companies. The company stated right after the independence of the nation and now it ranks among the nation’s top private textile companies. The company has also lately got itself involved in other businesses as well such as Cement manufacturing, Yarn and manufacturing sector.

6 | Reliance Textiles Corporate Office – Ahmedabad, Gujrat | Turnover – Unknown | Employees – 5000+ | Business – Textiles | Sector – Public Sector | Website – www.ril.com Reliance group, now this is that group about which one hardly needs any introduction. Almost everything that you can think of among the business sector of the nation, this company has a huge role to play in it. Then let that be coal and refining or textile the company excels in all and here also the company is among the top 10 textile manufacturers in India.

7 | Fabindia Corporate Office – New Delhi | Turnover – 68 Million Dollar | Employees – 40000+ | Business – Textiles , Home Furnishings, Garment Accessories | Sector – Private Sector | Career Website – www.fabindia.com The nation is moving ahead at a fast rate and this change is surely one of the most needed change. Fabindia, as the name suggests, have been fabulous in their try. They have been able to help you with the textiles that you would need to from the nook and corner of the nation and that too without you moving a step from your home. This online textile company has really made a huge impact among the customers and the weavers alike.

8 | JCT Limited Corporate Office – Hoshiarpur, Punjab | Turnover – 70 Million Dollar| Employees – 4500+ | Business – Textiles and Filament Yarn | Sector – Public Sector | Website – www.jct.co.in A flagship company of the Thapar group, the JCT industries have been able to help the customers quiet well. The great quality of the products and the customer satisfaction that the company provides, make the company one of the most sorted out companies in the textile industries.

9 | Lakshmi Mills Corporate Office – Coimbatore, Tamil Nadu | Turnover – 27 Million Dollar | Employees – 1000+ | Business – Textile | Sector – Public Sector | Website – www.lakshmimills.com Lakshmi mills, establshed by one of the most respected person of the textile industry, late G. Kuppuswamy Naidu., the company has carried off well since its inception in the year 1910. The company has two units, which manufacture the most authentic and quality cotton yarns and blended yarns and others.

10 |Mysore Silk Factory Corporate Office – Banglore, Karnataka | Turnover – 17 Million Dollar | Employees – — | Business – Silk Textile | Sector – Government Sector | Website – www.ksicsilk.com From the rich heritage city of Mysore, this company looks to provide you with the feel of Mysore, no matter in which ever part of the nation you are. The company is present online to cater its services to people of the nation without any problem and the customers can also simply log in and order without any hassle. Thus this company is also among the best textile companies in India.

Top 20 Textile Companies in India APRIL 2, 2014 PRITAM NAGRALE LEAVE A COMMENT

Textile industry is a growing industry in India as more and more people are buying new garments & cloths. Whenever you visit a shopping mall to buy clothes have you ever wondered about the companies that manufacture these beautiful clothes? In India there are some big textile companies operating that manufactures clothes for us. We have researched about 20 such textile companies. You can check some of the important details of these top companies below:

1. Alok Industries 

Established Year: ISO certified company established in 1986

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Total Assets: Rs 18,000 Crore to Rs 20,000 Crore and Net Profit is $40 Million

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Core Business and Brands: Weaving, knitting, processing, home textiles, readymade garments and polyester yarns

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 20,000+ and 250 Stores in India, it also exports to more than 20 countries

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Website: www.alokind.com

2. Wardhman Textiles 

Established Year: Vardhman Group was established in 1965 and founded by Lala Rattan Chand Oswal

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Total Assets: Sales of Rs 5507 Crores and Profit is Rs 561 Crore

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Core Business and Brands: Yarns, Fabrics, Threads, Garment, Fiber and Products like Core Spun Yarn, Cotton Yarn, Special Blended Yarn etc

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Corporate Office: Ludhiana, Punjab

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Employees and Operations: 23,000 to 25,000 and exports in 35 different countries

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Website: www.vardhman.com

3. Arvind Mills 

Established Year: Founded in the Year 1931, Arvind Mills is flagship company of Lalbhai Group

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Total Assets: Rs 2500 Crores to Rs 3000 Crores

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Core Business and Brands: Fabric, Denim etc. Some of the popular brands are Flying Machine, Newport and Excalibur but also licensed international brands like Arrow, Lee, Wrangler and Tommy Hilfiger

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Corporate Office: Ahmadabad, Gujarat

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Employees and Operations: 25,000 to 28,000 with over 1000 counters for selling

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Website: www.arvind.com

4. Welspun India 

Established Year: Founded in 1985 in Mumbai is Asia’s largest and the 2nd largest Terry Towel producers in the World

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Total Assets: Rs 2500+ Crores

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Core Business and Brands: Towels and Sheets.Some of the major products are Terry Towels & Home Furnishings

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 25,000+ and Exports to 34 countries and supplies to 12 out 20 retail chains

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Website: www.welspun.com

5. Bombay Dyeing

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Established Year: Bombay Dyeing was established in year 1879 and it is a flagship company of Wadia Group

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Total Assets: Revenue is Rs 16745.8 million

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Core Business and Brands: Core products are Bed linen, Towels, Furnishings

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 10,000 to 12,000 employees and 350+ Retail Chains, 2000+ Multi Brand Stores

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Website: www.bombaydyeing.com

6. Raymonds 

Established Year: Incorporated in 1925, Raymond Group is one of the largest branded fabric and fashion retailers.

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Total Assets: Rs 14 Billion to Rs 15 Billion

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Core Business and Brands: Fabrics, garments, designer wear, denim, cosmetics & toiletries and brands like Park Avenue

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 10,000 to 12,000 with over 700 retail shops spread over 200 cities in India and aboard

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Website: www.raymondindia.com

7. Grasim Industries 

Established Year: Started in 1948 Grasim is subsidiary of Aditya Birla Group

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Total Assets: Rs 22,000 Crore in Revenue and Net Profit is over Rs 2000 Crores

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Core Business and Brands: viscose staple fiber (VSF), fabric and yarn are their two main products and two main brands are Grasim and Graviera

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 6500 to 7000 and hundreds of stores in 18 cities of India

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Website: www.grasim.com and www.grasimbhiwanitextiles.com

8. Reliance Textiles 

Established Year: In 1966

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Total Assets: Around Rs 1000 Crore to Rs 2000 Crore

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Core Business and Brands: Textile and Fabric

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Corporate Office: Ahmadabad, Gujarat

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Employees and Operations: 5000 to 6000 with stores all over India

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Website: www.ril.com

9. Garden Silk 

Established Year: Garden Silk was founded in year 1934

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Total Assets: Rs 1670 Crore to Rs Rs 2000 Crore

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Core Business and Brands: Main Products are Polyester chips, polyester yarn, nylon yarn, woven printed fabric

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Corporate Office: Surat, Gujarat

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Employees and Operations: 6000+, A network of 70 dealers with 480 stores in 20 different countries including Europe and Middle East

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Website: www.gardenvareli.com

10. Pradeep Overseas 

Established Year: Pradip was established in 1980

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Total Assets: Revenue is Rs 1300 Crore to Rs 1400 Crore

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Core Business and Brands: Products like bed in bag, comforters, cotton, cushions, flannel, High TC, Curtains, Jersey, Quilts, Towels etc

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Corporate Office: Ahmadabad, Gujarat

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Employees and Operations: Over 8000 to 10,000. Present production capacity of the stitching unit is around 3,00,000 sets per month

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Website: www.pradipoverseas.com

11. Siyaram Silk 

Established Year: Incorporated in 1978

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Total Assets: Revenue is Rs 555 Crores to Rs 600 Crores

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Core Business and Brands: Yarns and Retail and popular brands are J Hampstead, Mistair, Unicode, Siyaram’s Shirting’s etc

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 5000 to 6000 with 100 premium locations across India

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Website: www.siyaram.com

12. Fabindia 

Established Year: Founded in 1960

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Total Assets: $65 Million to $70 Million

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Core Business and Brands: Textiles, Home furnishings, handloom apparel, jewelry

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Corporate Office: New Delhi, India

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Employees and Operations: Fabindia links over 80,000 craft based rural producers to modern urban markets

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Website: www.fabindia.com

13. Mudra Lifestyle 

Established Year: Established in year 1986

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Total Assets: Rs 545 Crores to Rs 600 Crores

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Core Business and Brands: Fabrics and Apparels.

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 8000 to 10,000 employees with 9 units

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Website: www.mudralifestyle.com

14. JCT Limited 

Established Year: JCT Limited was founded by Lala Karam Chand Thapar in the year 1946

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Total Assets: $60 Million to $70 Million

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Core Business and Brands: Cotton/Polyester, Cotton/Nylon and Polyester/Viscose, Single and Plied Yarns

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Corporate Office: New Delhi, India

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Employees and Operations: 6000 to 7000 with presence in USA, Europe etc

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Website: www.jct.co.in

15. Donear Ind 

Established Year: Donear was founded by MR. VISHWANATH AGARWAL in the year 1977

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Total Assets: Rs 332 Crore to Rs 350 Crore

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Core Business and Brands: Donear Suitings and Shirtings, Donear Royal Classico, Donear Soft and Smooth

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Corporate Office: Mumbai, Maharashtra



Employees and Operations: 44 Agents, 290 Wholesalers, 12,000 Multi Brand Retail Outlets

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Website: www.donear.com

16. Lakshmi Mills 

Established Year: Established in year 1910 by G. Kuppuswamy Naidu

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Total Assets: $28 Million to $30 Million

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Core Business and Brands: Yarns and Fabrics.

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Corporate Office: Coimbatore, Tamilnadu

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Employees and Operations: 2 Units to manufacture 100% Cotton Yarns, Blended Yarns

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Website: www.lakshmimills.com

17. BSL Limited 

Established Year: Established in 1971, BSL Limited is an ISO certified company

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Total Assets: Rs 188 Crore to Rs 200 Crore

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Core Business and Brands: Fabrics

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Corporate Office: New Delhi, India

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Employees and Operations: Produces 18 million meters of fabric every year

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Website: www.bslltd.com

18. Mysore Silk Factory 

Established Year: Founded in 1861 is government owned company

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Total Assets: $20+ Million

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Core Business and Brands: Silk, Famous brand is Mysore Silk

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Corporate Office: Bangalore, Karnataka

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Employees and Operations: 4000 to 5000 employees with 2 modern factories

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Website: www.ksicsilk.com

19. Orbit Exports 

Established Year: 1983

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Total Assets: Rs 75 Crore to Rs 80 Crores

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Core Business and Brands: Faux Silk, Fashion Jaquards etc

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Corporate Office: Mumbai, Maharashtra

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Employees and Operations: 2000 to 3000 employees with stores in USA and Dubai

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Website: www.orbitexports.com

20. Seasons Textile 

Established Year: Started in 1975

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Total Assets: Rs 38 Crore to Rs 40 Crore

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Core Business and Brands: Viva, Exclusive, Color, Olive Home, Tveen etc

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Corporate Office: Noida, UP

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Employees and Operations: 2000 to 3000 employees, 70 Shops in all over India

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Website: www.seasonsfurnishings.com 

What with the city’s inherent love for fashion, tailoring today has become an art – with designer boutiques thriving in the posh and lesser known areas of Delhi, the tailoring industry is becoming larger by the day. If you’re in town looking to get your finest piece of clothing stitched, the following places must be visited

 

Connaught Place

 

Vaish at Rivoli is one place in CP which has been tailoring the most exquisite suits for men since the 1940’s. They follow classic methods of hand tailoring and canvas construction, which make each suit look like a piece of art. They also handpick the finest quality fabrics, be it wool, linen, cashmere, cotton or silk, from famous cloth mills all over the world. The easiest way to reach Vaish by metro is by getting off at the Rajeev Chowk metro station. Also there is Anish Tahim in CP who deals with all sorts of mens tailoring as well as womens western wear.

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Vaish at Rivoli | 25, Regal Building, Connaught Place, New Delhi-01

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Anish Tahim | K 25, Opp. PVR Plaza, Connaught Place, New Delhi-01

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Mohan Singh Market

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Has it ever happened that you try fifteen pairs of jeans and none seem to fit well? Delhi, as usual, has a solution! Mohan Singh Market, near Connaught Place is a small complex where you can buy all kinds of denim, and get your jeans fitted to perfection. Some places are Vogue Jeans Tailor & Drapers, New Gypsy Jeans, Prince Perfect Jeans and Kesri Jeans etc. Out of the innumerable shops in this market, roughly 90 percent are tailors and drapers, giving you ample variety to choose from! The nearest metro station is Rajiv Chowk.

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Vogue Jeans Tailor & Drapers | Shop No 57, Mohan Singh Place, Connaught Place, New Delhi-01

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New Gypsy Jeans | 59, Mohan Singh Place, Connaught Place, New Delhi-01

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Prince Perfect Jeans | 66, Mohan Singh Place, Connaught Place, New Delhi-01

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Kesri Jeans | 40, Mohan Singh Palace, Connaught Place, New Delhi-01

 

Khan Market

 

Once here anybody would be able to tell you exactly where Grover Tailors is located. With customers from all over the world visiting it for almost four decades now, anything you get stitched from the Grovers is nothing less than perfect. Khan Market Metro Station, on the violet line is the nearest metro station.



Grover Tailors | 47A, Khan Market, New Delhi-03   

Greater Kailash

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

Have a wedding to attend? Need a blouse with a saree and don’t have the time to get it tailored? Eves Tailors is the place to head straight to. With the finest cuts, the low line necks and backs and gorgeous sequins, stone or embroidery work, Eves has brought sexy back! They also do beautiful ready-made blouses, available in all sizes, for all women on the go making life convenient for the modern day fashion spirited woman. Eves is located in M Block, Greater Kailash I and the closest metro station is Moolchand, on the violet line. Also for alterations and general tailoring there is Guys & Dolls in Greater Kailash I, a modest shop for both men and women. Opening times are from 11 AM-7:30 PM and it remains closed on Tuesdays.

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Eves Tailors | M-24A, Main Market, M Block, GK I, New Delhi-48

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Guys & Dolls | Shop No. 27, Ground Floor, M Block Market, GK I, New Delhi-48

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

Lajpat Nagar

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

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The fabric buying and stitching industry thrives in Lajpat Nagar. Lace, crochet, linen, silk, net, there isn’t a single fabric you won’t get here! You can also find all kinds of ladies Indian Wear tailored at the most fantastic prices! Amrapali Fashion House, Iqbal Brothers andPehnava Boutique, among others, are great places to buy fabric and get them stitched as per taste. The closest metro station is Lajpat Nagar itself, again on the violet line.

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Amrapali Fashion House | I 26 Central Market, Opp KFC Lajpat Nagar II, Lajpat Nagar, New Delhi-24

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Iqbal Brothers | C-55, Lajpat Nagar-II, Near Axis Bank, Lajpat Nagar II, South District, New Delhi-24

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Pehnava Boutique | 7/55, Old Double Storey, Lajpat Nagar, New Delhi-24

  

Shankar Market

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

This little market, again in CP on Baba Kharag Singh Marg has a reputation of being the perfect place for fabric hunting and tailoring.Mehfooz Tailors, Lal Ji Tailors and Roy Exclusives are famous examples found here. The easiest way to get here is by getting off the Rajiv Chowk Metro Station.

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Mehfooz Tailors | 42, Shanker Market, Connaught Place, New Delhi-01

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Lal Ji Tailors | 95, Shankar Market, Connaught Place, New Delhi-01

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Roy Exclusives | 90, Shankar Market, Connaught Place, New Delhi-01

  

Shahpur Jat

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

A recent addition to Delhi’s tailoring unit is this little market of designer boutiques, ideal for all kinds of wedding and formal wear. It has various places where you can find a tailor such as Darzi Boutique, Sarah fashions etc. The closest metro station is Hauz Khas on the Yellow Line.

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Darzi Boutique | 5 L, D. H. Q., Shahpur Jat, South Delhi, New Delhi-49

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Sarah fashions | E-129, Bh Dda Flats, Shahpur Jat, New Delhi-49

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Our city, in this way, gives you the most vibrant variety of tailors, cloth and fashion! Dilliwala’s swear by their regulars making sure that the art of tailoring will go on forever.

http://www.ncrcities.com/lifestyle/tailor.html Kumar Mangalam Birla, chairman of Aditya Birla Group, described Abof (all about fashion) as an online one-stop fashion portal for apparel, footwear and accessories for men and women. Photo: Abhijit Bhatlekar/Mint

Mumbai: The Aditya Birla Group on Friday launched a new online fashion store, joining the growing trend of so-called brick-and-mortar companies seeking to tap a boom in e-commerce. The portal www.abof.com will offer shoppers brands from both the Aditya Birla Group and other companies. “We believe that fashion is a vertical that worked well for us for two reasons. One is that the vertical itself is fast growing,” Kumar Mangalam Birla, chairman of the Birla group, told reporters. “The other is the fact that we have substantial experience in the offline fashion space. So both of these factors put together make fashion a very obvious choice for us and what we are launching today is an e-commerce portal for fashion,” Birla said. Some analysts, such as financial services firm UBS, have said e-commerce sales can touch $60 billion by 2020 from less than $6 billion last year, driven by the manifold growth in smartphone users to more than 500 million. By the end of the calendar year, fashionwear, including apparel and footwear, is expected to be the largest retail category online, with sales of $3.9 billion, bigger than sales of electronics and consumer durables online at $3.5 billion, according to an April report by UBS Securities India Pvt. Ltd. Birla said estimates show that five years from now fashion will be a vertical with potential demand of $15 billion a year. On 9 October, Mint reported that Aditya Birla Group is set to launch its online fashion store Abof.com that will compete with the likes of Myntra, a Flipkart unit, and Rocket Internet-backed Jabong. In May, the Aditya Birla Group said it will consolidate its garments business into a single entity by carving out premium apparel maker Madura Garments Lifestyle Retail Co. Ltd from Aditya Birla Nuvo Ltd and merging it with Pantaloons Fashion and Retail India Ltd. The merged entity will be India’s largest branded clothing company with annual sales of Rs.5,290 crore.

The consolidation will unlock shareholder value and give investors an opportunity to invest in the fast-growing fashion space through Aditya Birla Fashion and Retail Ltd, Birla had said. To be sure, Abof.com will be privately held by Birla in his personal capacity. The new portal will be targeted at the young and have a curated collection focusing on quality and not give discounts, executives of the company said. “To get an analogy from the cellphone world, we would like to be the Apple of the industry,” said Prashant Gupta, president and chief executive officer of Abof.com. Birla said the company will be closely held and did not disclose the investments that are going into it or the profit targets. He said it would be open to financial investors. While e-commerce is unlikely to contribute substantial revenue to the metals-to-telecom conglomerate, its valuation would be sizable. “There are no targets...we have some internal estimation but nothing that we can share,” Birla said. “This is not a business in which one can give specific targets. It is like a step into the unknown world.” Last year, Future Group, Shoppers Stop Ltd, DLF Brands Ltd and Arvind Ltd announced investments to strengthen their presence across shopping channels. Future Group is investing Rs.100 crore in its so-called omni-channel strategy and Shoppers Stop has announced a Rs.60 crore investment for this. “The launch of Abof.com does not come as surprise as all large corporate houses are entering the online fray,” said Ashish Jhalani, founder of eTailing India, an e-commerce knowledge platform. “Aditya Birla group will have a large play in the fashion category with all brands under one roof but they would face an uphill battle with likes of Myntra that has been concentrated in this category for years. But as the industry is still in an astronomical upward growth, they will be able to gain scale quickly,” Jhalani said. Birla, described Abof (all about fashion) as a one-stop fashion portal for apparel, footwear and accessories for men and women.

“The e-commerce sector is a sunrise sector from an investment point of view. While a lot has happened in the last couple of years, a lot more is yet to happen in this space,” Birla said. He said the Aditya Birla Group is already India’s largest fashion company through Madura Fashion and Pantaloons. “Therefore, it made sense for us to enter into fashion e-commerce to further strengthen our pole position in the business of fashion in India. We see the potential to build another billion dollar business of the group in this space,” Birla said.

Aditya Birla Group makes e-commerce space by launching fashion portal abof.com PRESS TRUST OF INDIA 17 OCTOBER 2015

   

With online retailers stealing a march over traditional formats, conglomerate Aditya Birla Group entered the e-commerce space by launching fashion portal abof.com. “The e-commerce sector is a sunrise sector from an investment point of view. While a lot has happened in the last couple of years, a lot more is yet to happen in this space”, Aditya Birla Group Chairman Kumar Mangalam Birla said at the launch.

“With abof.com, we aim to offer a wide but curated range of merchandise and a differentiated shopping experience that can compete with the best in the world. We see abof emerging as the most admired player in online fashion within the next three years”, he added. Abof.com (‘All about fashion’) is a one stop fashion portal for apparel, footwear and accessories for men and women who are discerning customers but not heavy discount oriented ones. The portal, that was launched after nine months of work, will not offer kids’ apparel. Aditya Birla Group is already present in the fashion space through Madura Fashion and Pantaloons. “Therefore, it made sense for us to enter into fashion e-commerce to further strengthen our pole position in the business of fashion in India. We see the potential to build another billion dollar business of the Group in this space”, he said.

Birla said the new venture will be complementary to its existing fashion business like Madura Fashion that houses brands like Allen Solly, Peter England, Van Heusen and Louis Phillipe, among others. He declined to divulge the investment in the new venture and said it is privately held. The online portal claims to have a first of its kind 3D virtual trial room with 95 per cent accuracy. Customers can instantly view themselves in any product by inputting their basic body proportions and the tool allows one to layer various garments to check out looks. “We may bring global brands later. We have about 5,000 PIN codes covered and have a warehouse at Bengaluru. We will have another warehouse in the NCR in the next three months”, abof.com President and Chief Executive Officer Prashant Gupta said. The portal will offer 7,000 products initially and the company plans to take the total to 20,000 in next few months. The company said half the products will be from the Group’s companies, while others will be sourced externally which will be curated by abof.com.

Executive Summary The Year 1 season will be a great one for women looking for distinctive outdoor clothing online. Liquid Culture will eliminate the middle man and offer creative outdoor clothing that is both functional and beautiful. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores. Liquid Culture's Year 1 line consists of the best fabric, designs and styling on the market. Larry Wilson and Maggie Granger, co-owners of Liquid Culture, have fifteen years of experience between them in the outdoor garment industry. Maggie has been a senior clothing designer for Manic Woman Clothing for the past seven years. Larry has been the website administrator for South Face the past eight years. Another strength of Liquid Culture is that it will not maintain any clothing inventory. Liquid Culture has contracted with Magic Clothing Company, located in Los Angeles,

California, to produce and ship all Liquid Culture clothing. Our design team will work closely with the Magic's Indonesian-based manufacturing facilities. The Magic Clothing Company will maintain the inventory and will produce sufficient product to meet the planned demand.

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1.1 Mission Liquid Culture's mission is to present consumers with designs, styling and clothes that energizes any outdoor activity. Whether it be snowboarding, running along the beach, or drifting down a river, Liquid Culture has comfortable, durable clothing that will look and feel wonderful.

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1.2 Keys to Success 

Accessible website that is entertaining to surf. Like a trip to your favorite store where you always find something new that you want.

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Establishing a strong advertising campaign in a traditional media vehicle; i.e. magazines.

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Excellent vendor relationship that will facilitate quality manufacturing of Liquid Culture's clothing and quick shipment of orders.

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Acquiring an excellent design staff.

Building a World Wide Web Business Pritam P Hans

Edition:January 2012

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Vodafone's 4G services in Delhi, Mumbai by March December services PMI hits 10-month high

The Web has sites on every possible topic-current affairs, health, gaming, technology, cooking, travel, wildlife and just about anything else one can think of. So, what should your website be about? Just like in other businesses, it is important to gauge demand in this venture as well. A niche website where people are looking for specific information and products online has more chances of success. The demand for content on any topic can be seen by checking the search volume on search engines such as Google. Let us assume that you want to create a website on cooking. The first step will be to search for related keywords, such as "cooking" and "recipes", on GoogleKeyword Tool. By default, the tool shows the search volume for the main keyword as well as synonyms and different versions of the keyword. To know the search volume of the exact keyword (in the same order of words), you can set the "match type" option to "exact match". You will find that there are several related keywords with significant search volumes. For example, on Google, average monthly search volumes of "Indian vegetarian recipes" and "healthy recipes" are 10,000 and 1,65,000, respectively. This means there is a huge demand for articles on "cooking". If you register with the Google AdWords advertising service, its keyword tool will also show you the average cost per click, or CPC, of ads for keywords. This is the average cost of ads for that keyword. Around 70% of this money will go to the website on which the ad is clicked. A high CPC means you earn more per click. Most visitors will discover your website through search engines, primarily Google. Before you make a site, check the competition that you will face from other sites in Google search results. You can use free or paid tools, such as Traffic Travis and Market Samurai, to gauge the competition. Note keywords with decent search volumes and low competition.

Keyword Match The traffic volume for a specific match type is an approximation of the traffic that a keyword gets in a month on Google with that match type. To check, go to: https://adwords.google.com/select/KeywordToolExternal. Broad match: Sum of the search volumes for the keyword idea, related grammatical forms, synonyms and related words. Phrase match: Search volumes for terms that include the whole phrase. Exact match: The search volume for that keyword idea. Website Branding Once you have finalised the niche and have a set of keywords for content, it is time to get a domain name (Web address). You can search for available domain names on websites of domain registrars such as GoDaddy.com and NameCheap.com. Registering a name costs Rs 100-500 per year. Look for a domain that is related to your niche and is memorable. The name should be short and brand-able. If it includes your main target keyword, search engines may give it an extra point. If you want to create a site for Indian recipes, try a name like FreshIndianCooking.com or PureIndianCooking.com. There are various domain extensions such as .com, .org and .net. You can also register a domain name with country-specific extensions such as .in (India) and .us (US). Try to get a.com extension as it is still widely associated with the Net. Go for .net and .org only if you cannot find a suitable domain with a .com extension. Buy domains with country-specific extensions only if you intend to target people from that country. Creating Websites After registering a domain name, it is time to buy web-hosting space and create a website. Unlimited web-hosting space can be purchased for Rs 4,0005,000 per year. You can use web-designing softwares, such as Nvu and KompoZer, for creating sites in HTML. Alternatively, you can install a content management system (CMS)-a software for creating websites-such as

WordPress on your webhosting space. WordPress is one of the most easytouse CMSes and works well for beginners. We will discuss creating and managing a site using WordPress. The basic principles apply to all sites. Installing WordPress takes a few clicks if your web host gives you access to cPanel, a hosting management software. cPanel will have the option of installing WordPress using Fantastico De Luxe and Quick Install. Click on one of the icons, enter the details of your site, and WordPress is ready for use. After installing WordPress, you need to customise it for your website. Go to the "Appearance" menu on the WordPress dashboard and browse through themes available under the "Install Themes" option. You can also download themes from the Internet. Get themes only from reputed sites. You also need to install plug-ins to extend WordPress' functionality. This can be done through the "Plug-in" tab in your WordPress dashboard. Adding Content WordPress comes with dummy posts and pages that you must delete first. Posts refer to regular content which normally appears on your blog or site homepage in a chronological order. Pages do not appear in your blog posts index. So, include hyperlinks to these in your website's navigation menu or sidebar. Start by creating an "About" page, which provides information about you and your website. You can create a pseudonym for your Web identity. You can also create a page with a contact form (using plug-ins) through which your users can get in touch with you. To keep your personal email address private, create email addresses for your site through cPanel and forward the mails to your main mail address. For example, you can create email addresses [email protected] and contact@ mywebsite.com. Do not forget to add links to your pages in the navigation menu on your website. After adding the initial pages, you need to add blog posts to your website. In WordPress, blog posts are organised in categories and tags. Try to keep the number of categories limited. A recipe website, for instance, can have content under "Vegetarian Recipes", "Salads", "Healthy Recipes" and "Indian Recipes"

headings. Links to these can be added to the main navigation menu through the WordPress dashboard. You can add any number of tags to each blog post. While starting a website, keep some posts ready and publish one or two daily for a week. If you do not want to write, hire freelance writers through sites such as Elance.com and Freelance.com (Rs 150-500 per article). It may seem a huge cost, but after your site starts getting visitors, you will recover the money within a couple of months. Increasing Visibility Search engines, such as Google and Yahoo, are the main source of visitors. This makes search engine optimisation (SEO) important. Search engines analyse the content of a webpage and hyperlinks from other webpages to determine its importance. Your content is shown in search results on the basis of this analysis. If a search engine considers your webpage the best match for a search term, it will appear on the top in search results. Search engines use software tools called Web spiders to discover (called crawling) and index webpages. Search engine spiders discover new websites through links from existing webpages in its index. You can also use submission forms to inform search engines about your site, but it can take a while before it appears in search results. For faster indexation, create hyperlinks from existing websites that are frequently crawled by search engine spiders. A quick way is to share links on Twitter, which search engines crawl Harsh Agarwal is a professional blogger who started in 2008 and earned his first $100 a few regularly. You can also join online months later. Agarwal, who holds an engineering forums and include a link to your site degree, left his regular job at a major technology in your forum signature. Writing company to work as a full-time blogger. Agarwal articles for established websites and says he earns around $7,000 (Rs 3.5 lakh) a month from his sites, shoutmeloud.com being the most adding your site link in the article or popular. He spends around eight hours a day author description will get you working on his websites from home. backlinks and traffic. Social media, The Pro-Blogger

too, is an important source of traffic. Adding social media buttons will allow users to share website content. You can use a plug-in or free services such as AddThis.com and ShareThis.com to add a social media button. You should create a Facebook page for your website and add this to your site through a widget. Creating an account with Twitter.com and sharing your content also helps. Search engines track hyperlinks (also called backlinks) from other sites to your webpages to judge the importance of your content. An easy way to get backlinks to your webpages is by leaving comments on blogs and websites. Being active on forums will also get you backlinks. Adding links to your existing webpages in new articles too will improve the visibility of your content. Monetising Websites Once you have a website with some content and traffic, it is time to get paid for the effort. Most websites depend on advertising revenue. You can join online advertising networks such as Google AdSense, Infolinks, Kontera, BuySellAds and Chitika for placing ads on your site. Advertising networks pay you when someone clicks on ads shown on your site. Some advertisers also pay you on the basis of the number of times their ad is shown to the users. Google AdSense, the largest advertising network, can get you $5-25 per 1,000 webpage views. You can keep track of traffic to your website through free services, such as Google Analytics and StatCounter. Information on the number of visitors and their profile, keywords bringing traffic to your site, etc,

can be used to improve your website and create more user-friendly content. Affiliate programmes offer a good opportunity to tap website traffic, particularly in niches such as fashion and gadgets. Amazon Associates is an affiliate programme of shopping portal Amazon.com. You are paid 4-15% of sales generated through your affiliate links. You can also join affiliate networks such as Commission Junction, LinkShare, ShareASale and ClickBank and promote products of multiple entities. If you are enterprising, you can sell your own products, such as e-books, or services. Though several websites make thousands of rupees per month, the income depends on their popularity. You are unlikely to make money in the short term, but if you persist and keep adding useful content, your website can generate decent income. Create a one-year plan and keep track of costs and income. Keep learning the tricks of the trade and you can soon own a money-making website.

Selecting the best revenue options for Internet startups I'm often contacted by site owners with an idea for a new site who are trying to work out how much revenue they'll be able to raise depending on the number of visitors to their site. There's no simple answer to this, but to help, several years ago I created this spreadsheet model which also features in my books as an activity to help students working on this topic. It shows the main parameters you need to set - blue fields and it works how the revenue earning - orange fields.

The Site Ad revenue model If you plug in some average figures for pay-for-performance-based advertising options like cost per click or cost per action approaches li as shown below it shows why fixed fee and CPM models tend to be preferred by publishers.

It also shows that you need substantial traffic to to make much money through advertising. At a CPM Of £10 with 2 ad units on the site, you would make just £4,000 per month even with a million page views per month for which you serve paid ads to 20% of the audience. Set this to 100% if you are selling all your ad inventory, as for example through Google Adsense.

To use this model different Internet site revenue models and income potential use our online revenue model spreadsheet - see Ad Revenue model worksheet (for Expert members). This includes a range of Internet planning models including a way of assessing Internet revenue sources - this is on worksheet 3.

How to use the revenue model calculator This spreadsheet can also be used by owners of existing sites like publishers to estimate ad or affiliate marketing revenue from a site or section of site. It allows these parameters to be set:    

% inventory - proportion of ad space sold on sites Number of ad units CPM - Cost per thousand impressions for ad volume deals CPC - Cost Per Click for Pay Per Click Deals

Total revenue for each ad unit or container and corresponding Earnings per 100 clicks (EPC) or Earnings per thousand page views (eCPM) are calculated automatically. The limitation of the model is that it assumes the same model across the whole site. It would be straightforward to modify it for different sections.

The 8 Internet revenue model options For a publisher or other media site owner, I would identify eight types of revenue model which are

possible online. Let me know of any I'm missing Of course, transactional sites have the option of these also in addition to sales - online, everyone is a media owner.

1. Revenue from subscription access to content A range of documents can be accessed for a period of a month or typically a year. For example, I subscribed to FT.com for access to the digital technology section for around ‚ 80 GBP per year a few years ago. Smart Insights Expert members have an annual subscription in this form.

2. Revenue from Pay Per View access to document Here payment occurs for single access to a document, video or music clip which can be downloaded. It may or may not be protected with a password or Digital Rights Management. For example, I've paid to access detailed best practice guides on Internet marketing from Marketing Sherpa.

Digital rights management (DRM) The use of different technologies to protect the distribution of digital services or content such as software, music, movies, or other digital data.

3. Revenue from CPM display advertising on site (e.g. banners ads and skyscrapers). CPM stands for "cost per thousand" where M denotes "Mille". The site owner such as FT.com charges advertisers a rate card price (for example 50 GBP CPM) according to the number of its ads shown to site visitors. Ads may be served by the site owners own ad server or more commonly through a third-party ad network service such as Google AdSense as is the case with my site.

4. Revenue from CPC advertising on site (pay per click text ads) CPC stands for "Cost Per Click". Advertisers are charged not simply for the number of times their ads are displayed, but according to the number of times they are clicked. These are typically text ads similar to sponsored links within a search engine but delivered over a network of third-party sitesby on a search engine such as the Google Adsense Network. Typical costs per click can be surprisingly high, i.e. they are in the range GBP 0.10 to "‚ GBP 4, but sometimes up to GBP 40 for some categories such as "life insurance" that have a high value to the advertiser. The revenue for search engines or publishers from these sources can also be a fair proportion of this. Google Network Revenues through Ads generate around one third of Google's revenue. For me, the Google's content networks are one of the biggest secrets in online marketing with search engines such as Google generating over a third of their revenue from the network, but some advertisers not realising their ads are being displayed beyond search engines and so not served for this purpose. Google is the innovator and offers options for different formats of ad units including text ads, display ads, streamed videos and now even cost per action as part of its pay per action scheme.

5. Revenue from Sponsorship of site sections or content types (typically fixed fee for a period) A company can pay to advertise a site channel or section. For example, bank HSBC could sponsors the Money section on a media site. This type of deal is often struck for a fixed amount per year. It may also be part of a reciprocal arrangement, sometimes known as a "contra-deal" where neither party pays.

A fixed-fee sponsorship approach was famously used by Alex Tew in 2005, a 21-year-old considering going to University in the UK who was concerned about paying off his university debts. This is no longer a concern since he earned $1,000,000 in 4 months when he set up his Million Dollar Homepage. His page is divided into 100-pixel blocks (each measuring 10x10 pixels) of which there are 10,000 giving 1,000,000 pixels in total. Alex spent £50 on buying the domain name (www.milliondollarhomepage.com) and a basic web-hosting package. He designed the site himself but it began as a blank page.

6. Affiliate revenue (CPA, but could be CPC) Affiliate revenue is commission based, for example I display Amazon books on my personal blog site DaveChaffey.com and receive around 5% of the cover price as a fee from Amazon. Such an arrangement is sometimes known as Cost Per Acquisition (CPA ). Increasingly this approach is replacing CPM or CPC approaches where the advertiser has more negotiating power. For example, in 2005 manufacturing company Unilever negotiated CPA deals with online publishers where it paid for every e-mail address captured by a campaign rather than a traditional CPM deal. However, it depends on the power of the publisher who will often receive more revenue overall for CPM deals. After all, the publisher cannot influence the quality of the ad creative or the incentivisation to click which will affect the Clickthrough rate on the ad and so the CPM.

7. Subscriber data access for e-mail marketing The data a site owner has about its customers is also potentially valuable since it can said different forms of e-mail to its customers if they have given their permission that they are happy to receive email either from the publisher or third parties. The site owner can charge for adverts placed in its newletter or can deliver a separate message on behalf of the advertiser (sometimes known as list rental). A related approach is to conduct market research with the site customers.

8. Access to customers for online research An example of a company that uses this approach to attract revenue from surveys is the teen site Dubit. Considering all of these approaches to revenue generation together, the site owner will seek to use the best combination of these techniques to maximize the revenue. To assess how effective different pages or sites in their portfolio are at generating revenue, they will use two approaches. The first is eCPM, or effective Cost Per Thousand.

This looks at the total they can charge (or cost to advertisers) for each page or site. Through increasing the number of ad units on each page this value will increase. This is why you will see some sites which are cluttered with ads. The other alternative to assess page or site revenue generating effectiveness is Revenue per click (RPC), which is also known as Earnings Per Click (EPC). This is particularly important for affiliate marketers who make money through commission when their visitors click through to third party retail sites such as Amazon, and then purchase there.