Analysis &interpretation.docx
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Analysis &interpretation.docx as PDF for free.
More details
- Words: 643
- Pages: 27
CHAPTER-IV ANALYIS AND INTERPRETATION This chapter deals with the analysis and interpretation of buying behavior of youngster at shopping malls at Coimbatore.
PERCENTAGE ANALYSIS Analysis and interpretation brings out the meaning of the data collected. Interpretation is not just the repetition of the data in the table , it is drawing inference insight, relationship and correlation between the variables. In this chapter, the data collected is analyzed and inferences or drawn with the help of tables and charts.
Number of respondents Percentage = --------------------------------------- *100 Total number of respondents
TABLE 4.1 AGE OF THE RESPONDENTS AGE
RESPONDENTS
PERCENTAGE
12-17
10
17
18-24
44
73
25-30
6
10
60
100
TOTAL Source: Primary data Interpretation
It is understood from the above table that 17% of the respondents are in the age group of 1217years,73% in 18-24,10% in 25-30 age group It can be concluded that most of the respondents (73%) are in the age group of 18-24 years.
CHART 4.1 AGE OF THE RESPONDENTS 140 120 100 80 Series2 60
Series1
40 20 0 12 to 17
18-24
25-30
TABLE 4.2 GENDER OF THE RESPONDENTS GENDER
RESPONDENTS
PERCENTAGE
MALE
20
33
FEMALE
40
67
TOTAL
60
100
Source: Primary data Interpretation From the above table it is understood that 40% of the respondents are females and 20% males. It can be concluded that the majority (40%) of the respondents are females.
CHART 4.2 GENDER OF THE RESPONDENTS
1 2
TABLE 4.3
OCCUPATION
RESPONDENTS
PERCENTAGE
SERVICE
20
33
BUSSINESS
40
67
PROFFESSION
-
-
TOTAL
60
100
Source: Primary data Interpretation:
CHART 4.3
100 90 80 70 60 50 40 30 20 10 0
BUSSINESS SERVICE
1
2
TABLE 4.4
EMPLOYED PERSONS
RESPONDENTS
PERCENTAGE
1
10
17
2
28
47
3
18
30
4
4
06
TOTAL
60
100
Source: Primary data Interpretation:
CHART 4.4 50 45 40 35 30
Series1
25
Series2
20
Series3
15 10
5 0 1
2
3
4
TABLE 4.5
MONTHLY INCOME BELOW 25000
25001-50000
50001-75000
75001&ABOVE
TOTAL Source: Primary data Interpretation
RESPONDENTS
PERCENTAGE
36
60
16
26
4
7
4
7
60
100
CHART 4.5
75001&ABOVE
50001-75000 Series2 Series1 25001-50000
BELOW 25000
0
10
20
30
40
50
60
70
TABLE 4.6
VISIT SHOPPING MALLS
RESPONDENTS
PERCENTAGE
YES
58
96
NO
2
4
60
100
TOTAL Source: Primary data Interpretation
CHART 4.6 120
100
80
YES
60
NO
40
20
0 1
2
TABLE 4.7
BUYING AT SHOPPING MALLS
RESPONDENTS
PERCENTAGE
YES
60
100
NO
-
-
60
100
TOTAL Source: Primary data Interpretation
CHART 4.7
120
100
80
YES
60
NO 40
20
0 1
2
TABLE 4.8
RESPONDENTS SHOP AT MALLS
RESPONDENTS
PERCENTAGE
ALL THE DAYS
-
-
TWICE IN A WEEK
2
3
WEEKENDS
16
27
HOLIDAYS
24
40
OCCASSIONALLY
18
30
TOTAL
60
100
Source: Primary data Interpretation
CHART 4.8
OCCASSIONALLY
HOLIDAYS
WEEKENDS
TWICE IN A WEEK
0
5
10
15
20
25
30
35
40
TABLE 4.9
MODE OF TRANSPORT
RESPONDENTS
WALK
2
3
TWO WHEELER
34
57
FOUR WHEELER
14
23
TRAIN
10
17
TOTAL
60
100
PERCENTAGE
CHART 4.9 40 35 30 25 -
20
15 10 5 0 TWICE IN A WEEK
WEEKENDS
HOLIDAYS
OCCASSIONALLY
TABLE 4.10
ADVERTISMENT AS THE SOURCE
RESPONDENTS
PERCENTAGE
YES
32
53
NO
28
47
TOTAL
60
100
CHART 4.10
28
YES NO 32
TABLE 4.11 DIFFERENCE IN MALLS & STORES
RESPONDENTS
PERCENTAGE
YES
44
73
NO
16
27
TOTAL
60
100
Source: Primary data Interpretation
CHART 4.11
YES NO
Table 4.12
DAILY USE PRODUCTS FROM SHOPPING MALLS
RESPONDENTS
PERCENTAGE
22
37
NO
38
63
TOTAL
60
100
YES
Source: Primary data Interpretation
CHART 4.12
70 60 50 40 22
30
37
20 10 37
0 YES
22 NO
TABLE 4.13
HIGH PRICED & SUPERIOR QUALITY
RESPONDENTS
PERCENTAGE
YES
56
93
NO
4
7
TOTAL
60
100
Source: Primary data Interpretation
CHART 4.13
4
YES NO
56
PERCENTAGE ANALYSIS Analysis and interpretation brings out the meaning of the data collected. Interpretation is not just the repetition of the data in the table , it is drawing inference insight, relationship and correlation between the variables. In this chapter, the data collected is analyzed and inferences or drawn with the help of tables and charts.
Number of respondents Percentage = --------------------------------------- *100 Total number of respondents
TABLE 4.1 AGE OF THE RESPONDENTS AGE
RESPONDENTS
PERCENTAGE
12-17
10
17
18-24
44
73
25-30
6
10
60
100
TOTAL Source: Primary data Interpretation
It is understood from the above table that 17% of the respondents are in the age group of 1217years,73% in 18-24,10% in 25-30 age group It can be concluded that most of the respondents (73%) are in the age group of 18-24 years.
CHART 4.1 AGE OF THE RESPONDENTS 140 120 100 80 Series2 60
Series1
40 20 0 12 to 17
18-24
25-30
TABLE 4.2 GENDER OF THE RESPONDENTS GENDER
RESPONDENTS
PERCENTAGE
MALE
20
33
FEMALE
40
67
TOTAL
60
100
Source: Primary data Interpretation From the above table it is understood that 40% of the respondents are females and 20% males. It can be concluded that the majority (40%) of the respondents are females.
CHART 4.2 GENDER OF THE RESPONDENTS
1 2
TABLE 4.3
OCCUPATION
RESPONDENTS
PERCENTAGE
SERVICE
20
33
BUSSINESS
40
67
PROFFESSION
-
-
TOTAL
60
100
Source: Primary data Interpretation:
CHART 4.3
100 90 80 70 60 50 40 30 20 10 0
BUSSINESS SERVICE
1
2
TABLE 4.4
EMPLOYED PERSONS
RESPONDENTS
PERCENTAGE
1
10
17
2
28
47
3
18
30
4
4
06
TOTAL
60
100
Source: Primary data Interpretation:
CHART 4.4 50 45 40 35 30
Series1
25
Series2
20
Series3
15 10
5 0 1
2
3
4
TABLE 4.5
MONTHLY INCOME BELOW 25000
25001-50000
50001-75000
75001&ABOVE
TOTAL Source: Primary data Interpretation
RESPONDENTS
PERCENTAGE
36
60
16
26
4
7
4
7
60
100
CHART 4.5
75001&ABOVE
50001-75000 Series2 Series1 25001-50000
BELOW 25000
0
10
20
30
40
50
60
70
TABLE 4.6
VISIT SHOPPING MALLS
RESPONDENTS
PERCENTAGE
YES
58
96
NO
2
4
60
100
TOTAL Source: Primary data Interpretation
CHART 4.6 120
100
80
YES
60
NO
40
20
0 1
2
TABLE 4.7
BUYING AT SHOPPING MALLS
RESPONDENTS
PERCENTAGE
YES
60
100
NO
-
-
60
100
TOTAL Source: Primary data Interpretation
CHART 4.7
120
100
80
YES
60
NO 40
20
0 1
2
TABLE 4.8
RESPONDENTS SHOP AT MALLS
RESPONDENTS
PERCENTAGE
ALL THE DAYS
-
-
TWICE IN A WEEK
2
3
WEEKENDS
16
27
HOLIDAYS
24
40
OCCASSIONALLY
18
30
TOTAL
60
100
Source: Primary data Interpretation
CHART 4.8
OCCASSIONALLY
HOLIDAYS
WEEKENDS
TWICE IN A WEEK
0
5
10
15
20
25
30
35
40
TABLE 4.9
MODE OF TRANSPORT
RESPONDENTS
WALK
2
3
TWO WHEELER
34
57
FOUR WHEELER
14
23
TRAIN
10
17
TOTAL
60
100
PERCENTAGE
CHART 4.9 40 35 30 25 -
20
15 10 5 0 TWICE IN A WEEK
WEEKENDS
HOLIDAYS
OCCASSIONALLY
TABLE 4.10
ADVERTISMENT AS THE SOURCE
RESPONDENTS
PERCENTAGE
YES
32
53
NO
28
47
TOTAL
60
100
CHART 4.10
28
YES NO 32
TABLE 4.11 DIFFERENCE IN MALLS & STORES
RESPONDENTS
PERCENTAGE
YES
44
73
NO
16
27
TOTAL
60
100
Source: Primary data Interpretation
CHART 4.11
YES NO
Table 4.12
DAILY USE PRODUCTS FROM SHOPPING MALLS
RESPONDENTS
PERCENTAGE
22
37
NO
38
63
TOTAL
60
100
YES
Source: Primary data Interpretation
CHART 4.12
70 60 50 40 22
30
37
20 10 37
0 YES
22 NO
TABLE 4.13
HIGH PRICED & SUPERIOR QUALITY
RESPONDENTS
PERCENTAGE
YES
56
93
NO
4
7
TOTAL
60
100
Source: Primary data Interpretation
CHART 4.13
4
YES NO
56
Related Documents
Analysis
November 2019 36
Analysis
June 2020 31
Analysis
October 2019 38
Analysis
October 2019 30
Analysis
May 2020 29
Analysis
June 2020 28More Documents from ""
A0611010106.pdf
April 2020 1
