Air Organization

AIRLINE ORGANIZATION

Airline Industry Airline Industry Carriers, General Aviation, Airports

Suppliers • Aircraft • Engines • Electronics • Computers • Chemicals

Services

Passengers

• Insurance • Financing • Distribution • Telecom • Maintenance • Fuel

• Business Travelers • Leisure Travelers

Travel & Tourism • Travel Agents • Tourist Attractions • Conferences and Conventions • Hotels • Restaurants • Retailers

PRODUCERS MANUFACTURERS

Airframes/Engines Mechanical Systems Computer Systems Aircraft Parts Materials/Chemicals

AIRLINES

Major/Regional/Charter Air Taxi Operators Air Cargo Carriers Special Services General Aviation

CONSUMERS PASSENGERS

Trains/Car-Hire/ Hotels/Restaurants/ Tourism/Retails Travel Agents Meetings/Events

GOVERNMENTS

Legislative Bodies Regulatory Bodies Aviation Authorities Customs Immigration

AVIATION SERVICES

Insurance/Leasing Sales Distribution Suppliers Telecoms Aircraft Maintenance Fuel & Oil/Consultants

AIR TRANSPORT INDUSTRY

AIRPORTS/SERVICES

Major Airports General Aviation Airports Training Centers Terminal Maintenance Catering ATC Services

FREIGHT

Freight Forwarders Transport Warehousing Consolidation Input to Other Industries Mail

SUPPORT ACTIVITIES

Generic Value Chain FIRM INFRASTRUCTURE HUMAN RESOURCE MANAGEMENT TECHNOLOGY DEVELOPMENT PROCUREMENT

INBOUND LOGISTICS

OPERATIONS OUTBOUND LOGISTICS

PRIMARY ACTIVITIES

MARKETING AND SALES

SERVICE

Airline Industry Value Chain FIRM INFRASTRUCTURE HUMAN RESOURCE MANAGEMENT TECHNOLOGY DEVELOPMENT

-Financial Policy - Accounting Flight, route and yield analyst training

-Regulatory Compliance

Pilot Training Safety Training

Baggage Handling Training

Computer Reservation System, In-flight System Flight Scheduling System, Yield Management System

- Legal - Community Affairs Agent Training Product Development Market Research

In-flight Training Baggage Tracking System

Information Technology Communications

PROCUREMENT •Route Selection •Passenger Service System •Yield Management System (Pricing) •Fuel •Flight Scheduling •Crew Scheduling •Facilities Planning •Aircraft Acquisition INBOUND LOGISTICS

•Ticket Counter Operations •Gate Operations •Aircraft Operations •On-board Service •Baggage Handling •Ticket Offices

OPERATIONS

•Baggage System •Flight Connections •Rental Car and Hotel Reservation System

OUTBOUND LOGISTICS

•Promotion •Advertising •Advantage Program •Travel Agent Programs •Group Sales

MARKETING AND SALES

•Lost Baggage Service •Complaint Follow-up

SERVICE

Basic Functional Organization Board of Directors

CEO

Commercial

Finance

Administration

Line Operations

Administrative Organization CEO Administration

Safety

Corporate Communications

Security

Legal

Human Resources

Audit

Commercial Organization CEO

Commercial Group

Sales

External

Affairs

Mrktg Support

Info

System

Revenue Mgt.

Corp eBusiness

Planning

Airline Industry External Affairs CAB

E X T E R N A L A F F A I R S

G O V E R N M E N T

DOTC Congress

ATO Airports

Foreign Gov’ts.

DFA DOT IATA

I N D U S T R Y

Negotiating Panels

ICAO Economic Forum BAR AOC

Foreign Airlines APEC EAGA WTO

Financial Organization CEO

Financial Group

Financial Services

Corp Finance

Treasury

Fuel Mgt.

Risk Management

Logistics & Purchasing

Line Operations Organization CEO Operation Group

Flight Operation

Cabin Services

Airport Services

Airworthiness Management

Catering Services

Operation Control

Aircraft Engineering

Training & Dev’t.

Airline Organization Any Questions?

Airline Organization Thank You