Aditya K Ashwini N K Gulzar Banu Himaja Lakshman Praveen

CSR Aditya K

Ashwini N K Gulzar Banu Himaja Lakshman Praveen Pujar Supriya S

Definition • Corporate social responsibility is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. • The term CSR came in to common use in the early 1970s

Contd... • CSR agenda of a corporation is reflective of its social conscience and commitments to the community and society at large within which it operates. • It is no more viewed as a liability on corporate resources. • More and more Companies have increasingly realized that it is an investment with multiple benefits for the corporate sector. • Various empirical research findings clearly pointing to a strong positive correlation between CSR and corporate profitability have further provided the impetus.

CSR In India • Corporate Institutions in India remain constrained in terms of their reach; both geographically and demographically. • Their efforts appear insignificant in light of the size of our country and diverse, multiple problems therein.

Importance of CSR • CSR is an important business strategy. • Crucial to maintain success in business “The 21st century will be the century of the social sector organization. The more economy, money, and information become global, the more community will matter.” Peter F. Drucker14 Founder of the Drucker Foundation

Arguments For Corporate Social Responsibility • Recognition of inter-dependence • Create Shareholder Value • Increases Revenue Base • Strategic Branding • Human & Intellectual Capital • Risk Management

Arguments Against Corporate Social Responsibility • Dilutes the primary aim of business • Business is not equipped to handle social activities • Questionable Motives • CSR is a strategy for avoiding regulation

Cadbury India limited

An Overview of the company • Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. • Started its operations in 1948 for covering almost 60 countries as on today. • five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) . • 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. • key brands are Cadbury Dairy Milk, 5 star, perk, Éclairs and celebrations. • Cadbury Dairy Milk is considered the "gold standard" for chocolates in India

CSR practices carried out by cadbury • Check dam built near Bangalore factory to conserve rain water. • Pioneering cocoa cultivation in India. • 28 solar powered streetlights near B’lore factory as an effort to reduce global warming. • Sahyog- non-formal schools at HP • This is the first phase of Project SAHYOG an 18 month project which commenced in January this year in partnership with an NGO RUCHI. • Cadbury in tie-up with Bharti-Walmart to support education needs of underprivileged children . • Sarvam program

• Cadbury spreads smile at vatsalya. • Gurikha project

At Infosys, the distribution of wealth is as important as its legal and ethical creation – Infosys Foundation – Community service – Social commitment in education

The spectrum of involvement • • • • • • •

Sustainability Report Arts and Culture Environment Healthcare & Education Diversity Talent Tomorrow's Global Company

• Community initiatives • Endeavours — embracing everything from health and education to art, sport and more. • Tata Council for Community Initiatives

Initiatives •Tata Chemicals Society for Rural Development •Tata Steel Rural Development Society •Rallilove ACTS (Assisting Communities Through Service) •Voltas for Women.

TCS Initiatives • TCS Environmental Policy • TCS Waste Reduction, Reuse, Recycle, and Green Purchasing Policy • TCS eWaste Management Policy (26.0 KB PDF) • TCS Environmental Status Report • Green Procurement Policy • TCS Corporate Sustainability Report Environmental Objectives • Environmental Performance • Occupational Health & Safety Objectives for 2009-2010

TATA tea Initiatives • Comprehensive labour welfare programmes - free housing, healthcare and community development facilities. • Estate hospitals and 2 large referral hospitals. • Adult literacy centres and childcare centres. • Has established schools to educate children of estate employees, and has instituted scholarships for these children. • Manages a programme for physically disadvantaged children in its estate.

CONCLUSION It can be concluded that in today’s informative world where information are readily available to general public CSR has been an important part of any organization to be successful. Organization in present world cannot be successful without taking into account the social responsibility. CSR includes the interest of the nation and its people. CSR has been a vital component for any organization to have perpetual success and to create brand.