Actividad 6 Ingles.docx

STRATEGIC PLANNING OF PRODUCTION

IMPORTANT TOOL OF THAT COMPANIES IMPLEMENT IN ORDER TO ORGANIZE THE SEVERL FACTORS THAT ARE INTERCONNECTED IN THE MARKETING PROCESS, IMPROVING CUSTOMER SERVICES AND REDUCING COSTS.

DISTRIBUTION CHANNEL -It is the way that goods or services use to pass from the producer to the end consumer.

PRODUCER -The initial point of the distribution channel; people or companies who manufactures goods or services.

INTERMEDIARY -people or fims that mediate in transactions betwen producer and consumers.

CONSUMER -The commercial target of the distribution channel.

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Types of Distribution Channels

-DIRECT:

-INDIRECT:

A distribution system is said to be direct when the product or service leaves the producer and goes directly to the customer with no middlemen involved.

Indirect distribution occurs when there are middlemen or intermediaries within the distribution channel. In the wood

INTERMEDIARIES

People or firms called middlemen, who have an important role in the product distribution channel. Throughout their mediation, manufacturers deliver their products to final customers.

FUNTIONS

Investigation: they have to collect information to create a strategic plan and carry out the exchange.

Contact: finding and contacting potential buyers to sell them the product.

Physical distribution: they establish the mechanisms to transport the services and goods to stores.

Promotion: they have to develop and spread persuasive messages about the product.