Activation Eval Form May 09
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GODREJ INDUSTRIES AND ASSOCIATED COMPANIES – ACTIVATION CONTEST MAY 2009
Date : Venue: EVALUATION CRITERIA
Name: Organization: Good Knight
Ambipur
Cinthol
Expert
QUA
Maha
Hershey’s
Brylcreem
The 360 degree idea (Original idea for the category and relevance to the brand) Clarity of Objectives & Linkage to Brand Strategy (Consumer goals) Activation Plan / Campaign idea – plan (Is the plan feasible and does it effectively Employ different elements of the marketing mix) Overall presentation
TOTAL
Guidelines: Each brand is to be rated against the evaluation criteria on a scale of 1-10 (1 representing a POOR rating and 10 representing an EXCELLENT rating. The scores tallied for each brand will decide the winners shortlist pursuant to a discussion by the judges where their discretion will bear upon the final evaluation. The teams will be asked to state what % of their overall budget this forms and indicate how, per force, the activation plan suggested will conform to their budget.
Sofit
Date : Venue: EVALUATION CRITERIA
Name: Organization: Good Knight
Ambipur
Cinthol
Expert
QUA
Maha
Hershey’s
Brylcreem
The 360 degree idea (Original idea for the category and relevance to the brand) Clarity of Objectives & Linkage to Brand Strategy (Consumer goals) Activation Plan / Campaign idea – plan (Is the plan feasible and does it effectively Employ different elements of the marketing mix) Overall presentation
TOTAL
Guidelines: Each brand is to be rated against the evaluation criteria on a scale of 1-10 (1 representing a POOR rating and 10 representing an EXCELLENT rating. The scores tallied for each brand will decide the winners shortlist pursuant to a discussion by the judges where their discretion will bear upon the final evaluation. The teams will be asked to state what % of their overall budget this forms and indicate how, per force, the activation plan suggested will conform to their budget.
Sofit
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