Ab-inbev (1).pdf
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Columbia CaseWorks
HISTORY
STRATEGIC CAPABILITIES Reduce costs with standardization of processes Diversify products on a global scale Acquire key players in the market in which they operate
Diversification Strategy
STELLA ARTOIS
HORGAARDEN
HARBIN LAGER
Global leader brand
International leader
Local leader
HISTORY
STRATEGIC CAPABILITIES Reduce costs with standardization of processes Diversify products on a global scale Acquire key players in the market in which they operate
Diversification Strategy
STELLA ARTOIS
HORGAARDEN
HARBIN LAGER
Global leader brand
International leader
Local leader
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