A Cos 109 Bus Comn[9].docx

COS 109: BUSINESS COMMUNICATION Credit: 3

Duration: 30 hours

Objective This course covers how to maintain an effective communication system in an organisation. The course helps to develop listening skills, verbal, non-verbal communication and the essentials of business communication skills. Modules MODULE I: Introduction, Nature and Scope of Communication Introduction, Nature and Scope of Communication, Role of Communication, Definition, Elements of communication, Process of communication, Barriers to Communication, Mis-communication, Characteristics of successful communication, Important functions of Managing, Managing & Communicating, Communication structure in an organization, Communication and the line/staff management, Formal and Informal communication MODULE II: Verbal and Non-Verbal Communication Verbal and Non-verbal communication, Oral communication, Skills & effectiveness, Types of conversations, Essentials of Business conversation, Instructions, Non-verbal communication, Characteristics and guidelines for developing non-verbal communication, Interpreting non-verbal messages, Effective use of non-verbal communication. MODULE III: Listening What is effective listening?, Poor listening habits, Types of listening, Effective/Ineffective listening skills, Pay off/ barriers to effective listening, Strategies for effective listening, Active and Passive listening, Leadership and Listening. MODULE IV: Presentation and Public Speaking Business Presentation and Public Speaking, Elements and Design of Presentation, Preparation and Delivery, Controlling nervousness, Effective Sales Presentation, Public Speaking in organisations, Why speak?, Skills, Preparing successful management speech, Delivering clear message, Practice. MODULE V: Business Conversations Business Conversation, Non-verbal cues in conversation, Conversation Management, Stressful conversation, Persuasiveness in conversation. MODULE VI: Business Writing and Business Correspondence Business Writing and Business Correspondence, The Seven Cs, Common components, Body of the letter, Kinds of business letters, Writing effective memos, E mail, Fax, Oral and written Instructions, Product Instructions, Associated Graphics

Suggested Readings: Business Communication by PD Chaturvedi & Mukesh Chaturvedi – Pearson Education Business Communication by Meenakshi Raman & Prakash Singh – Oxford Press Business Communication for Managers by Penrose, Rasberry and Myers – Thomson Effective Business Communication by Krizen, Patricia Merrier, Logan & Williams – Cengage Learning 5. Effective Business Communication by Herta A Murphy, Herbert W Hildebrandt & Jane P Thomas – McGraw-Hill 6. Management Communication – A Case Analysis Approach by James s. O’ Rourke IV and Anubha Singh – Pearson Education 1. 2. 3. 4.