FOR IMMEDIATE RELEASE Date
June 19, 2009
Location Kansas City/Chicago H&R Block Names DDB US Its Marketing Agency of Record H&R Block announced today that it has selected DDB US as its agency partner for advertising and marketing, effective immediately. DDB will help reposition the H&R Block brand nationally and demonstrate the company’s tax expertise through marketing communications. “DDB has a proven track record for generating strong creative that builds and maintains leadership brands,” said Russ Smyth, president and chief executive officer of H&R Block. “Having worked with the agency before, I know we can expect a great partnership that will help grow our business and enhance our brand.” DDB will employ a multi-office service platform to bring the best minds and thinking from its US offices to the H&R Block business. “We are thrilled with this opportunity to work with the team at H&R Block and help reposition this iconic American brand,” said Dick Rogers, President of DDB North America. About DDB DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC). About H&R Block H&R Block Inc. (NYSE: HRB) is the world’s preeminent tax services provider, having served more than 400 million clients since 1955. In fiscal 2008, H&R Block had annual revenues of $4.1 billion and provided income tax return preparation and related services to more than 23 million clients, utilizing more than 120,000 highly trained tax professionals. The company provides tax return preparation services in person, online through H&R Block Online, with its TaxCut® software, and through other channels. The Company is also one of the leading providers of business services through RSM McGladrey. For more information visit our Online Press Center at www.hrblock.com. Contacts: Amy Cheronis 312.552.6520
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