6.10.09 Press Release Vitasoy Appointment

DDB Hong Kong expands Vitasoy business

Date

10 June, 2009

Location Hong Kong

DDB in Hong Kong has announced the expansion of its business with Vitasoy International Holdings, having recently been asked to manage both the Vitasoy and Vita Sansui brands. DDB now handles six accounts within the Vitasoy Company, including Vita Water, Vita Juice, Vita Chrysanthemum Tea and Tsing Sum Tsan. Lana Chiu, Senior Marketing Consultant, Vitasoy International Holdings said, “Like all well-established brands, Vitasoy continues to evolve.” “In our long-standing partnership with DDB, they have continued to provide us with insights and creative solutions which demonstrate an understanding of our audience, and a sense of where the brand and the overall business are heading. We have been very impressed with their offering so far; which is why we decided to give them two new pieces of business.” Established more than 68 years ago, Vitasoy is one of the most loved and recognized brands in Hong Kong. DDB will be handling the television, print, outdoor, digital and instore brand communications for Vitasoy; as well as Vita Sansui, its tofu and fresh soy milk brand. DDB also looks after Vita Water, Tsing Sum Zhan, Vita Juice and Vita‟s Chrysanthemum Tea. “There is no greater compliment than to be handed additional business by a current client. It‟s a clear indicator that Vitasoy not only believes in us creatively, but also that we‟ve had a positive impact on their business,” said Richard Thomas, President and CEO of DDB Hong Kong & Guangzhou.

DDB in Hong Kong & Guangzhou is comprised of DDB, Tribal DDB, Rapp and Mango. The agency aims to provide an „unfair advantage‟ for its clients through the use of superior information, insightful development and resources, which together, deliver „business influencing‟ creativity. DDB Hong Kong & Guangzhou is part of the DDB Worldwide communications network, with more than 206 offices in 96 countries. DDB Worldwide is a member of Omnicom Group Inc. DDB Asia Pacific is comprised of 21 offices in 16 countries across the Asia Pacific region. It offers a full range of marketing communications services including advertising, direct marketing, interactive, design, and sales promotion. DDB Asia Pacific is part of the DDB Worldwide communications network. DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC). Contact: Karen See Director of Regional Communications, Asia Pacific DDB M: + 852 6687 2645 E: [email protected] Pat Sloan SVP, Director of PR/Public Affairs DDB Worldwide 212-415-2109