30-60-90 Plan Adfactors.docx

30-60-90 PLAN

Month #1 OBJECTIVE :   

Introduce and familiarize brand SOS Method to the media and other stakeholders Introduce Marlise Karlin, Founder, SOS Method to the media Position Marlise as the ‘Guru of new age meditation’

For the MUMBAI market

Spokesperson : Marlise Karlin, Founder Target media : Features, lifestyle Strategy : Meditation to be at the core of all media conversations Conversations with media to include    

The concept of meditation The evolution of meditation and its new versatile avatar - easy to access, implement and flexible in nature; Meditation Reinvented The role of meditation and its benefits in modern day lifestyles The role of meditation in enterprises and how it helps boost employee performance and efficiency

Tactics : Face to face/Relationship building meetings with media

For the BANGALORE market

Spokesperson :  

Marlise Karlin, Founder Karthik Vemula, VP, Business Development (Asia)

1. Target media : Features and lifestyle Strategy : Meditation to be at the core of all media conversations Conversations with media to include    

The concept of meditation The evolution of meditation and its new versatile avatar - easy to access, implement and flexible in nature; Meditation Reinvented The role of meditation and its benefits in modern day lifestyles The role of meditation in enterprises and how it helps boost employee performance and efficiency

Tactics : Face to face meetings with media

2. Target media : Business and start-ups Strategy : Conversations with media to focus on    

The business idea and journey/story of SOS Method The meditation industry and its growth with respect to both global and Indian markets The opportunities available for the growth of the meditation industry in the Indian landscape Comparative analysis of the meditation market in the U.S and India

Tactics : Face to face/Relationship building meetings with media

Month #2 and #3 1. OBJECTIVE : Introduce and familiarize brand SOS Method to the media and other stakeholders

Target media : Business and start-ups Markets : All Spokesperson : Karthik Vemula, VP, Business Development (Asia) Strategy : Conversations with media to focus on    

The business idea and journey/story of SOS Method The meditation industry and its growth with respect to both global and Indian markets The opportunities available for the growth of the meditation industry in the Indian landscape Comparative analysis of the meditation market in the U.S and India

Tactics :  

Face to face/Relationship building meetings with media Spokesperson profiling

2. OBJECTIVE :  Position the brand as the New Age Meditation Solution  Position the brand as an industry expert Target media : Features, Lifestyle and Healthcare Markets : All Spokesperson :  

Marlise Karlin, Founder Karthik Vemula, VP, Business Development (Asia)

Strategy : Conversations with media to include   

The concept of meditation and its benefits to help improve general health, lifestyle and as a solution for health conditions The evolution of meditation and its new versatile avatar - easy to access, implement and flexible in nature; Meditation Reinvented The link between sleep and meditation

Tactics :  Participation in general healthcare industry stories via expert comments/views  Contributory articles  Participation in Special Day stories via expert comments/views MAY 2019 Mother’s Day World Chronic Fatigue Syndrome Day World Multiple Sclerosis Day International Women’s Health Day World No Tobacco Day

JUNE 2019 Autistic Pride Day International Yoga Day International day against drug abuse

3. OBJECTIVE : Position SOS Method as technology focused and driven company Target media : Technology Markets : All Spokesperson :  

Karthik Vemula, VP, Business Development (Asia) Jayavardhan, CTO

Strategy : Conversations with media to focus on  

The business idea and journey/story of SOS Method How SOS Method is leveraging technology to fulfill the vision of Meditation Reinvented

Tactics :    

Face to face/Relationship building meetings with media Spokesperson profiling Participation in industry stories Contributory articles