PROPRIETARY
2010MY GRAND MARQUIS Marketing Strategy Marketing Strategy Key Points: •
Grand Marquis provides sophisticated ride and handling, and comfort and convenience.
Key Why Buys: •
Ride and Handling ⎯ ⎯ ⎯ ⎯
•
Dependability/Safety ⎯
•
Only standard V8 engine in its class Most standard horsepower & torque in its class Standard rear gas pressurized hydraulic shocks and power speed-sensitive, variable-assist rack-and-pinion steering All-speed traction control
The only vehicle in its class to receive the Government's Five Star for driver and passenger front crash test nine years in a row 1996-2004; the only vehicle with side air bags in its class to receive 5-Stars in all five categories
Interior (Features/Value) ⎯ ⎯ ⎯
Best-in-Class trunk space @ 20.6 cu. ft. Roomiest interior in its class (seats six) Driver door keyless entry keypad
Recommended Mix: Fleet/Retail Mix ** LS Fleet LS Retail Drivetrain RWD Engine Type 4.6L V8 Engine Key Packages Smoker's Package Key Options 6-Disc CD Changer Chrome Wheel Dual Media Heated Front Seat Power Adjustable Pedals Wood Steering Wheel w/Controls **Rates above represent full model year projections
05/12/09
100%
100%
100%
100%
––
20%
TBD TBD — — — —
–– 20% 20% 20% 15% 10%
2010 GRAND MARQUIS
05/12/09
PROPRIETARY
MAJOR PRODUCT CHANGES OVERVIEW The 2010 Grand Marquis delivers outstanding comfort and convenience. From its generous cargo capacity and passenger volume to its convenient interior features, Grand Marquis accommodates its owners' lifestyles in a spacious, classic package. The Grand Marquis provides the features you deserve at an affordable price.
MODEL/SERIES/AVAILABILITY
2010 GRAND MARQUIS ORDER COMBINATIONS
• 2 arrays deliver simplified and comprehensive equipment levels (LS Fleet, LS Retail) • FFV is standard • Rear Air Suspension Standard – Not available on LS Fleet (100A) • Smoker's Package – Available on both arrays (100A, 200A)
• LS Fleet, 4.6L V8, 4-Speed Automatic w/overhead cam (FFV) — Body Code : M7F — Order Code: 100A • LS Retail, 4.6L V8, 4-Speed Automatic w/overhead cam (FFV) — Body Code : M7F — Order Code: 200A
Product Changes and Features Availability Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information. = New for this model year
-1-
Lincoln Mercury
2010 GRAND MARQUIS
05/12/09
PROPRIETARY
MAJOR PRODUCT SUMMARY The 2010 Grand Marquis provides interior styling, sophisticated ride and handling, and comfort and convenience features. The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where additions/exceptions are noted: LS Fleet Powertrain/Functional • Axle ratio – 2.73 • Brakes – 4-wheel disc Anti-lock Braking System (ABS) • Engine – 4.6L SEFI OHC V8 • Fuel tank – 19.0 gallon • Shocks – nitrogen gas pressurized • Stabilizer bar – front upsized • Traction Control • Transmission – 4-speed automatic Exterior • Antenna – in glass • Door handles – chrome • Glass – solar tinted • Grille – chrome • Headlamps – auto on/off w/delay • Keyless Entry – remote (key fob & driver door keypad) w/Smart Lock feature • Lights – cornering • Mirrors – dual power heated w/color keyed skullcaps • Moldings – Color keyed bodyside – Color keyed B-pillar • Tires – P225/60Rx17 BSW all-season – Spare tire – Mini • Wheels – 17" 14-spoke painted aluminum • Wipers – electronic interval w/fluidic washer system Interior • Air conditioning – Automatic Electronic Temperature Control (EATC) • Armrest – Fold-down front seat center – Fold-down rear seat center w/cupholders • Audio – AM/FM stereo w/single CD • AutoLamp – automatic on/off w/delay • Cupholders – dual ashtray mounted • Defroster – electric rear window • Door locks – power w/remote decklid release • Door release handles – chrome interior • Exterior Temperature • Floor mats – carpeted front and rear • Illuminated entry w/theater dimming feature • Lights, courtesy – luggage compartment, glove box, rear dome • Map pockets – front seat back driver/passenger • Message center w/trip computer • Mirror – electrochromic rearview • Rear seat reading lamps • Seats – LS Leather Split Bench (50/50) w/6-Way Power Driver/Manual Passenger (incl. rear center armrest w/cupholders) • Speed control & tilt • Steering wheel – leather-wrapped • Visor – driver/passenger side single visor w/illuminated mirror • Window – express-down driver side Safety/Security • Air bags – Front driver & passenger w/crash severity sensing system – Side Driver & Passenger • Battery saver • Belt-Minder® System • SecuriLock® Passive Anti-Theft System (PATS) • Sensors – Front seat track position – Occupant weight seat • Tire Pressure Monitoring System (TPMS)
LS Retail All LS Fleet content, plus: Powertrain/Functional • Rear Air Suspension • Rear stabilizer bar • Exterior • Foglamps • Seats – 50/50 Split bench, Leather trimmed seats w/6-Way Power Driver/ Power Passenger (incl. rear center armrest w/cupholders) • Tires – P225/60TRx17 WSW all-season
Product Features Availability Features, options and package content subject to change.
= New for this model year
-2-
Lincoln Mercury
05/12/09
2010 GRAND MARQUIS
PROPRIETARY
STANDARD EQUIPMENT The following items are standard on every 2010MY GRAND MARQUIS vehicle: POWERTRAIN/FUNCTIONAL INTERIOR (Continued) • Door locks – power w/remote decklid release • Axle ratio – 2.73 • Brakes – 4-wheel disc Anti-lock Braking System (ABS) • Door release handles – chrome interior • Engine – 4.6L FFV V8 • Floor mats – carpeted front & rear • Fuel tank – 19.0 gallon • Illuminated entry system w/theater dimming feature • Park brake release • Lights, courtesy – luggage compartment, glove box, rear dome • Shocks – nitrogen gas pressurized • Stabilizer bar – front upsized • Map pockets – front seat back driver/passenger • Transmission – 4-speed automatic • Seats – leather 6-way power driver w/power lumbar & EXTERIOR recliner • Door handles – chrome • Speed control • Glass – tinted solar • Visors – driver/passenger side single visor w/illuminated mirror • Grille – chrome • Headlamps – auto on/off w/delay • Windows – power w/express-down driver side SAFETY/SECURITY • Lights – cornering • Mirrors – dual power heated w/color keyed skullcaps • Air bags – front driver & passenger dual stage • Tail lamps – wrap-around • Front crash severity sensing system • Wipers – electronic interval w/fluidic washer system • SecuriLock® Passive Anti-Theft System (PATS) INTERIOR • Sensors • Armrest – fold-down front seat center w/cupholders — Front seat track position • Cupholders – dual ashtray mounted — Occupant weight seat • Defroster – electric rear window • Tire Pressure Monitoring System (TPMS) The following features are standard on select all-new 2010MY GRAND MARQUIS vehicles: POWERTRAIN/FUNCTIONAL LS Retail Axle Final drive axle ratio – 2.73 ● Engine 4.6L OHC FFV V8 ● Traction Control ● KEY EXTERIOR FEATURES Bodyside Cladding Bodyside molding – color keyed w/bright insert ● Body color keyed B-pillar ● Door Handles Chrome exterior door handles ● Remote keyless entry (incl. key fob & driver door keypad) ● Foglamps ● Wheels 17" 14-spoke painted aluminum wheel ● KEY INTERIOR FEATURES Chrome interior door release handles ● Mirror (Rearview) Electrochromic auto-dimming ● Rear seat reading lights ● Seats LS Leather split bench (50/50) w/6-way power driver/power passenger ● LS Leather split bench (50/50) w/6-way power driver Driver power lumbar support ● Fold-down rear seat center armrest w/cupholders ● Passenger power lumbar support ● Steering Wheel Color keyed leather-wrapped w/speed control ● Visors – LH/RH visor w/illuminated mirror ●
LS Fleet ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● = Available
= New for this model year
-3-
Lincoln Mercury
PROPRIETARY
2010 GRAND MARQUIS
05/12/09
FUNCTIONAL EQUIPMENT AXLE AVAILABILITY
Axle Ratio = 2.73
WHEEL AVAILABILITY
17" Aluminum 18-Spoke Chromed Wheel Opt. LS Fleet/Retail (648)
17" 14-Spoke Painted Aluminum Wheel Std. LS Fleet/Retail
= New for this model year
-4-
Lincoln Mercury
05/12/09
PROPRIETARY
2010 GRAND MARQUIS
OPTIONAL EQUIPMENT Body Code Order Code WHEELS 17" 14-Spoke Painted Aluminum Wheels 17" Aluminum 18-Spoke Chromed Wheels 648 TIRES P225/60TRx17A/S WSW T3F P225/60Rx17 A/S BSW T3E KEY INTERIOR OPTIONS Audio AM/FM Stereo w/Single CD Premium 6-Disc In-Dash CD Changer (no cassette) 58X Dual Media AM/FM Stereo w/Cassette/Single CD 58K Seats Heated Front Seats 467 LS Leather w/6-Way Power Driver/ Power Passenger (incl. rear center armrest w/cupholders) LS Leather split bench (50/50) w/6-Way Power Driver (incl. rear center L armrest w/cupholders) GROUPS & PACKAGES (See Packaged Options/Emissions Page for Pkg. Content) Smoker's Package 63B OTHER OPTIONS Power Adjustable Pedals 59C Leather/Wood Steering Wheel w/Redundant Audio & Climate Controls 52S Fifty State Emission System (Standard in AZ, DE, ID, MD, NV, NH, OH, WV) 425 FLEET ONLY OPTIONS – Valid w/FIN Daytime Running Lights 77D
= New for this model year.
LS Fleet M7F 100A
LS Retail M7F 200A
S O
S O
–– S
S ––
S O ––
S –– O
––
O
––
S
S
––
O
O
–– –– O
O O O
F
––
S = Standard, O = Optional, P = Packaged Option F = Fleet Option with valid FIN code
-5-
Lincoln Mercury
PROPRIETARY
2010 GRAND MARQUIS
05/12/09
COLOR & TRIM AVAILABILITY LS Retail (M7F) LS Fleet (M7F)
LS Leather Split Bench (50/50) LS Leather Split Bench (50/50) EXTERIOR COLOR LS Fleet/LS Retail Smokestone Clearcoat Metallic Dark Toreador Red Clearcoat Metallic Silver Birch Clearcoat Metallic Norsea Blue Clearcoat Metallic1 Light Ice Blue Clearcoat Metallic Black Clearcoat Vibrant White Clearcoat
Code HG JL JP KR LS UA WT
Interior Color Medium Light Stone Light Camel LL LJ LL LJ Availability • — • • • • •
• • • • • — —
1
Only available on Fleet and Retail Orders = New for this model year
● = Available
-6-
Lincoln Mercury
2010 GRAND MARQUIS
05/12/09
PROPRIETARY
PACKAGED OPTIONS/EMISSIONS SMOKER'S PACKAGE (63B)
MISCELLANEOUS
Availability: • Optional on LS Fleet (100A) and LS Retail (200A) Includes: • Lighter Element • Ash Cup
COV Required................................................................ 79V Priced DORA.................................................................. C09
FIFTY STATE EMISSIONS FIFTY STATE EMISSIONS SYSTEM ......................... 425 Required in CA Emissions states – CA, CT, MA, ME, NJ, NY, OR, PA, RI, VT, WA. Optional in all other states including Cross Borders states (AZ, DE, ID, MD, NV, NH, OH, WV)
TRAILER TOWING
• The gross combined weight of the vehicle and trailer should not exceed 6,600 lbs. No upgrade trailer tow package is available.
ENGINE BLOCK HEATER Available via FCSD only.
= New for this model year.
-7-
Lincoln Mercury
PROPRIETARY
2010 GRAND MARQUIS
05/12/09
POWERTRAIN/DIMENSIONS FUEL ECONOMY ENGINE DISPL.
50 STATES F.E. LABEL ESTIMATED ADJUSTED ANNUAL CITY HIGHWAY FUEL COST
TRANSMISSION
MEMO: UNADJUSTED COMBINED
ALL 4.6L SEFI OHC V8
4-Speed Electronic Automatic O/D
TBD
TBD
TBD
TBD
ENGINE HORSEPOWER AND TORQUE RATINGS ENGINE DISPL. ALL 4.6L SEFI OHC V8
NOMINAL COMPRESSION RATIO
TRANSMISSION 4-Speed Electronic Automatic O/D
9.4:1
50 STATES HORSEPOWER TORQUE H.P. @ RPM FT. LB. @ RPM 224 @ 4800
275 @ 4000
DIMENSIONS* INTERIOR DIMENSIONS Head Room (in) 1st Row 2nd Row Shoulder Room (in) 1st Row 2nd Row Leg Room Maximum Extension (in) 1st Row 2nd Row Total Passenger Volume (cu. ft.) Luggage Capacity Rear Seats (cu. ft.) EXTERIOR DIMENSIONS Wheelbase Overall Length Overall Width Overall Height Tread Front Rear *All dimensions are preliminary figures
Measurements 39.5 37.8 60.6 60.0 41.6 38.0 107.5 20.6 114.6 212 78.3 (excluding mirrors) 84.5 (with mirrors) 56.3 63.4 65.6
= New for this model year
-8-
Lincoln Mercury