2009 Sponsorship Brochure
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MASTERS FOOTBALL COMMERCIAL OPPORTUNITIES BRAND NEW FOR 2009 TITLE RIGHTS & BENEFITS ASSOCIATE SPONSORSHIP Inside the world’s most popular indoor football tournament
MASTERS MOMENT SATURDAY 28TH JUNE, 2008 - LIVERPOOL ECHO ARENA
MASTERS FOOTBALL
3
CONTENTS
INTRODUCTION
Because winning stil matters..
Masters Football is the rights owner of the world’s leading televised six-a-side indoor football brand. The Masters Cup features teams of ex-professional players from around the world, including recent legends of the game such as Gianfranco Zola, Ian Rush, Bryan Robson, Glenn Hoddle, Andrei Kanchelskis and Ally McCoist.
07
Masters Football offers innovative, tailor-made sponsorship packages for companies keen to build brand recognition in a highly targeted, relevant environment. The tournament started life in the autumn of 1998, with an exhibition match in London for some of the game’s greatest players. The success of this led to Masters developing the concept of small sided professional football games with further matches in Newcastle and Manchester, where it became clear the appetite for fast paced, action packed indoor tournaments was greater than ever. A format was devised and, working alongside some of the greatest names in the game, the Masters Cup was born in the summer of 2000, featuring 32 teams and over 320 players. The success of the Masters Cup spawned other Masters events. The British Cup, between England, Scotland, Wales and Ireland, was re-launched as the Masters Home Nations to rave reviews. A Masters European Cup and International Cup swiftly followed, as did several overseas tours to Canada and Dubai. The 2008 UK Cup was Masters Football’s biggest tournament so far, with 42 teams competing and the addition of two brand new venues in Cardiff and Liverpool. This, along with further international tournaments in China and Malaysia sets the tone for the future.
WHY SPONSOR?
DISCOVER ONE OF THE WORLD’S MOST VALUED SPONSORSHIP OPPORTUNITIES
CONTACT DETAILS Commercial Manager: Adam Benson T: +44 (020) 8 952 9525 E: [email protected] W: www.mastersfootball.com
TARGETED AND EXTENSIVE UNPARALLELED BRAND COVERAGE
4
7
FACTS & FIGURES
ONE OF THE MOST POPULAR PROGRAMMES ON SKY SPORTS TELEVISION
As Masters Football grows, the potential to establish your brand on a global footing remains.
Masters Football Ltd Berkeley House 18-24 High Street Edgware HA8 7RP
PR & MARKETING
6 FEATURES 5
THE PLAYERS The world’s greatest legends
8
BRAND NEW FOR 2009 360 Sponsorship, Grassroots Initiatives Masters Ambassadors, Event Branding
10 TITLE SPONSORSHIP Rights and benefits for the 2009 Masters Football season
12
ASSOCIATE SPONSORSHIP Golden Boot, Player of the Tournament, In-goal branding
13
OTHER OPPORTUNITIES Team shirt sponsorship, Referee branding, Masters Mascots
14
THE MASTERS PITCH All you need to know MASTERS FOOTBALL
4
WHY SPONSOR?
5 REASONS TO GET INVOLVED 7 million in the 1. Predicted TV audience of over hing nearly UK alone, with live audiences reac rs ome cust 60,000 paying
2. Opportunity to “own the event” through TV, the arenas and the Masters Football website
heroes and 3. Brand association with footballing Sky Sports Television
4. Minimum of 219 hours of TV cove rage
42* 5. TV Media valuation of £2,292,8 all other media * This has not taken into account s. i.e. online, value d ciate asso their and platforms es are the figur value The sales promotion, etc. s value hted weig
MASTERS FOOTBALL
5
THE PLAYERS Since 2000 Masters Football has become known, and referred to, as the official legend’s football tour. Thus it is crucial to ensure that all players are of a high standard and teams are as closely matched as possible to guarantee a competitive series. The international appeal of Masters has allowed the competition to develop beyond the domestic stage to include major names from the continent, all of whom made their names playing for some of the biggest club teams in the world. The players also form a significant role as Masters ambassadors. They regularly take part in promotional initiatives for our sponsors, being available for press conferences and pre-event marketing, as well as other endorsement activity should it be required.
“It’s great to play in front of full houses again. The Arsenal vs Spurs ga me was one of the most intense matches I’ve played in”. Glenn Hoddle Spurs Masters
THE MASTERS HALL OF FAME Paul Merson John Barnes Glenn Hoddle Paul Gascoigne Ian Wright Andrei Kanchelskis Mark Hughes Gus Poyet Bryan Robson Neville Southall Chris Waddle Ray Parlour Gianfranco Zola Lee Sharpe Matt Le Tissier Dean Saunders
MASTERS FOOTBALL
6
FACTS & FIGURES Average attendance of 6,000 per event Gender split: 68%-32% male to female Fills programming gap during football close season. A strong summer brand for Sky
Over 100 branded trailers per broadcast 3 hours of live coverage per event, with at least 5 repeats, giving a minimum of 18 hours coverage
7m TV viewership per year
32% of viewers are ABC1 males
Global broadcasts of Masters Football in areas including the Middle East, Far East, Europe and America
MASTERS FOOTBALL
7
PR & MARKETING Local and national radio, including marketing campaigns on Talksport
Local and national press coverage
Promotions on all official club websites and mastersfootball.com
HTML email bulletins to targeted Masters Football database
Promotional posters/leaflets to be placed in a variety of partner locations and outlets
Interactive SMS competitions
Leaflets distributed with all ticket sales
MASTERS FOOTBALL
8
BRAND NEW FOR 2009
360 SPONSORSHIP
Event & Broadcast Sky Sports Pub Sky Sports Magazine Skysports.com Mastersfootball.com Masters Football’s 360 Sponsorship offers partners the opportunity to brand the 2009 UK series from first kick to last.
GRASSROOTS INITIATIVES
MASTERS AMBASSADORS
Help to promote a healthy lifestyle and get more
High profile endorsements and appearances at events by household
children playing and enjoying Britain’s national game.
names can significantly improve the credibility of your company.
Masters Football can provide numerous grassroots
We have access to and can accommodate appearances and
opportunities ranging from Masters Football ambassador
endorsements from a great variety of players past and present.
coaching sessions and appearances through to junior competitions and kit sponsorship. This is a fantastic way
From after-dinner speakers to global product endorsement, Masters
to interact with local communities.
Football ambassadors are able to provide the ideal solution to your marketing objectives.
MASTERS FOOTBALL
9
BRAND NEW FOR 2009
EVENT BRANDING AND GIVEAWAYS
The 2009 series will offer our most comprehensive range of branding opportunities ever. With goal net branding, product giveaways and new pitch branding being added to our updated trophy presentation signage, every area will be covered in conveying your brand message.
MASTERS FOOTBALL MASCOTS
For the first time, Masters Football will have its very own mascots. This unique opportunity will provide a company with naming rights, costume design input and great product giveaway opportunities. An entertaining way to gain TV exposure and interact with the audience.
CONSUMER COMPETITIONS
Drive business both in-store and on-line via campaigns offering coaching sessions, tournaments on the Masters pitch and award presentations.
MASTERS FOOTBALL
10
TITLE SPONSORSHIP
THE RIGHTS AND BENEFITS As Title Sponsor of the Masters Football Cup, companies have the opportunity to brand a tournament that is shown and repeated on Sky Sports throughout the year, achieving over 219 hours of television coverage...
Centre-circle branding
“The average rate at which sponsors achieve exposure per hour of TV coverage is typically 3 times greater than that achieved by a sponsor of an international cricket event, such as a Test Match” SPORTS MARKETING SURVEYS - 2008 REVIEW
MASTERS FOOTBALL
11
TITLE SPONSORSHIP
Branded Sky Sports trailers & verbal credits from Sky presenters & commentators
Right to run official promotion & sampling activity
Tournament naming rights
Branded Winner’s Trophy & Presentation Podium
Market sector exclusivity
Logo on all TV graphics, team kits & event staff clothing
Logo on all pre-event marketing, print collateral & event tickets
20 VIP tickets & up to 250 regular tickets per event
Meet & Greet with the players
Signed Masters memorabilia
Welcome & Hospitality area signage
Prime perimeter boards (up to 16 per event)
MASTERS FOOTBALL
12
ASSOCIATE SPONSORSHIP
ASSOCIATE SPONSORS
As Associate Sponsors, companies are afforded a wide range of branding opportunities, allowing them to fine-tune their presence throughout the Masters
Designation as “Associate Sponsor” Product category exclusivity 2 perimeter boards per event Logo on all pre-event marketing & print collateral, excluding event tickets 10 tickets to VIP enclosure and up to 25 regular tickets per event
season thus maximising their marketing goals, both
Full page advert in event programme
above and below the line...
Meet & Greet with players
OPPORTUNITIES
PLAYER OF THE TOURNAMENT
IN-GOAL BRANDING
MASTERS FOOTBALL
SIN-BIN/PLAYER BENCH
GOLDEN BOOT
FITNESS AREA HOST
13
OTHER OPPORTUNITIES
TEAM SHIRT SPONSORSHIP
Keith Curle Manchester City Masters
The opportunity to have your company logo on the shirt front of your chosen Masters Football team. Team shirt sponsors benefit from extensive TV exposure, player-product endorsements and unique hospitality opportunities. Sponsors also benefit from associated advertising on the official Masters Football website. As one of the most popular sponsorship options available with Masters Football, shirt branding remains an extremely cost-effective marketing solution. Shirt artwork is a maximum 250cm sq. ---------------------------Case Study Carbrini Sportswear “The association wth some of the biggest names in world football and huge coverage on Sky Sports provided excellent exposure for the Carbrini brand. Proved to be an even better investment than we had anticipated. So much so, we have just signed up for another two years”. Barry Brown Chief Executive, JD Group PLC
CHEERLEADER SPONSORSHIP
BALL BOY SPONSORSHIP
Centre stage throughout the tournament, cheerleaders give sponsors added brand value
New for 2009 , Masters Ball Boys ensure the action keeps flowing, giving sponsors great TV exposure
REFEREE SPONSORSHIP
MASCOT SPONSORSHIP
Often the centre of attention for fans and players alike, referee branding provides constant exposure
New for 2009, the Masters Mascots will provide fantastic interaction between your brand and the public
MASTERS FOOTBALL
14
THE MASTERS PITCH
“The hallowed blue baize”
Pitch info PITCH SIZE: 60 BY 30 METRES NO. OF PERIMETER BOARDS: 50 NO. OF TV-FACING PERIMETER BOARDS: 33 SINGLE BOARD: 3 BY 1 METRES DOUBLE BOARD: 6 BY 1 METRES TRIPLE BOARD: 9 BY 1 METRES SURFACE: CARPET
MASTERS FOOTBALL
MASTERS MOMENT SATURDAY 12TH JULY, 2008 - BIRMINGHAM, NIA
15
MASTERS FOOTBALL
Masters Football Ltd Berkeley House, 18-24 High Street, Edgware, HA8 7RP Tel: +44 (020) 8 952 9525 Fax: + 44 (020) 8 952 9515 www.mastersfootball.com
MASTERS MOMENT SATURDAY 28TH JUNE, 2008 - LIVERPOOL ECHO ARENA
MASTERS FOOTBALL
3
CONTENTS
INTRODUCTION
Because winning stil matters..
Masters Football is the rights owner of the world’s leading televised six-a-side indoor football brand. The Masters Cup features teams of ex-professional players from around the world, including recent legends of the game such as Gianfranco Zola, Ian Rush, Bryan Robson, Glenn Hoddle, Andrei Kanchelskis and Ally McCoist.
07
Masters Football offers innovative, tailor-made sponsorship packages for companies keen to build brand recognition in a highly targeted, relevant environment. The tournament started life in the autumn of 1998, with an exhibition match in London for some of the game’s greatest players. The success of this led to Masters developing the concept of small sided professional football games with further matches in Newcastle and Manchester, where it became clear the appetite for fast paced, action packed indoor tournaments was greater than ever. A format was devised and, working alongside some of the greatest names in the game, the Masters Cup was born in the summer of 2000, featuring 32 teams and over 320 players. The success of the Masters Cup spawned other Masters events. The British Cup, between England, Scotland, Wales and Ireland, was re-launched as the Masters Home Nations to rave reviews. A Masters European Cup and International Cup swiftly followed, as did several overseas tours to Canada and Dubai. The 2008 UK Cup was Masters Football’s biggest tournament so far, with 42 teams competing and the addition of two brand new venues in Cardiff and Liverpool. This, along with further international tournaments in China and Malaysia sets the tone for the future.
WHY SPONSOR?
DISCOVER ONE OF THE WORLD’S MOST VALUED SPONSORSHIP OPPORTUNITIES
CONTACT DETAILS Commercial Manager: Adam Benson T: +44 (020) 8 952 9525 E: [email protected] W: www.mastersfootball.com
TARGETED AND EXTENSIVE UNPARALLELED BRAND COVERAGE
4
7
FACTS & FIGURES
ONE OF THE MOST POPULAR PROGRAMMES ON SKY SPORTS TELEVISION
As Masters Football grows, the potential to establish your brand on a global footing remains.
Masters Football Ltd Berkeley House 18-24 High Street Edgware HA8 7RP
PR & MARKETING
6 FEATURES 5
THE PLAYERS The world’s greatest legends
8
BRAND NEW FOR 2009 360 Sponsorship, Grassroots Initiatives Masters Ambassadors, Event Branding
10 TITLE SPONSORSHIP Rights and benefits for the 2009 Masters Football season
12
ASSOCIATE SPONSORSHIP Golden Boot, Player of the Tournament, In-goal branding
13
OTHER OPPORTUNITIES Team shirt sponsorship, Referee branding, Masters Mascots
14
THE MASTERS PITCH All you need to know MASTERS FOOTBALL
4
WHY SPONSOR?
5 REASONS TO GET INVOLVED 7 million in the 1. Predicted TV audience of over hing nearly UK alone, with live audiences reac rs ome cust 60,000 paying
2. Opportunity to “own the event” through TV, the arenas and the Masters Football website
heroes and 3. Brand association with footballing Sky Sports Television
4. Minimum of 219 hours of TV cove rage
42* 5. TV Media valuation of £2,292,8 all other media * This has not taken into account s. i.e. online, value d ciate asso their and platforms es are the figur value The sales promotion, etc. s value hted weig
MASTERS FOOTBALL
5
THE PLAYERS Since 2000 Masters Football has become known, and referred to, as the official legend’s football tour. Thus it is crucial to ensure that all players are of a high standard and teams are as closely matched as possible to guarantee a competitive series. The international appeal of Masters has allowed the competition to develop beyond the domestic stage to include major names from the continent, all of whom made their names playing for some of the biggest club teams in the world. The players also form a significant role as Masters ambassadors. They regularly take part in promotional initiatives for our sponsors, being available for press conferences and pre-event marketing, as well as other endorsement activity should it be required.
“It’s great to play in front of full houses again. The Arsenal vs Spurs ga me was one of the most intense matches I’ve played in”. Glenn Hoddle Spurs Masters
THE MASTERS HALL OF FAME Paul Merson John Barnes Glenn Hoddle Paul Gascoigne Ian Wright Andrei Kanchelskis Mark Hughes Gus Poyet Bryan Robson Neville Southall Chris Waddle Ray Parlour Gianfranco Zola Lee Sharpe Matt Le Tissier Dean Saunders
MASTERS FOOTBALL
6
FACTS & FIGURES Average attendance of 6,000 per event Gender split: 68%-32% male to female Fills programming gap during football close season. A strong summer brand for Sky
Over 100 branded trailers per broadcast 3 hours of live coverage per event, with at least 5 repeats, giving a minimum of 18 hours coverage
7m TV viewership per year
32% of viewers are ABC1 males
Global broadcasts of Masters Football in areas including the Middle East, Far East, Europe and America
MASTERS FOOTBALL
7
PR & MARKETING Local and national radio, including marketing campaigns on Talksport
Local and national press coverage
Promotions on all official club websites and mastersfootball.com
HTML email bulletins to targeted Masters Football database
Promotional posters/leaflets to be placed in a variety of partner locations and outlets
Interactive SMS competitions
Leaflets distributed with all ticket sales
MASTERS FOOTBALL
8
BRAND NEW FOR 2009
360 SPONSORSHIP
Event & Broadcast Sky Sports Pub Sky Sports Magazine Skysports.com Mastersfootball.com Masters Football’s 360 Sponsorship offers partners the opportunity to brand the 2009 UK series from first kick to last.
GRASSROOTS INITIATIVES
MASTERS AMBASSADORS
Help to promote a healthy lifestyle and get more
High profile endorsements and appearances at events by household
children playing and enjoying Britain’s national game.
names can significantly improve the credibility of your company.
Masters Football can provide numerous grassroots
We have access to and can accommodate appearances and
opportunities ranging from Masters Football ambassador
endorsements from a great variety of players past and present.
coaching sessions and appearances through to junior competitions and kit sponsorship. This is a fantastic way
From after-dinner speakers to global product endorsement, Masters
to interact with local communities.
Football ambassadors are able to provide the ideal solution to your marketing objectives.
MASTERS FOOTBALL
9
BRAND NEW FOR 2009
EVENT BRANDING AND GIVEAWAYS
The 2009 series will offer our most comprehensive range of branding opportunities ever. With goal net branding, product giveaways and new pitch branding being added to our updated trophy presentation signage, every area will be covered in conveying your brand message.
MASTERS FOOTBALL MASCOTS
For the first time, Masters Football will have its very own mascots. This unique opportunity will provide a company with naming rights, costume design input and great product giveaway opportunities. An entertaining way to gain TV exposure and interact with the audience.
CONSUMER COMPETITIONS
Drive business both in-store and on-line via campaigns offering coaching sessions, tournaments on the Masters pitch and award presentations.
MASTERS FOOTBALL
10
TITLE SPONSORSHIP
THE RIGHTS AND BENEFITS As Title Sponsor of the Masters Football Cup, companies have the opportunity to brand a tournament that is shown and repeated on Sky Sports throughout the year, achieving over 219 hours of television coverage...
Centre-circle branding
“The average rate at which sponsors achieve exposure per hour of TV coverage is typically 3 times greater than that achieved by a sponsor of an international cricket event, such as a Test Match” SPORTS MARKETING SURVEYS - 2008 REVIEW
MASTERS FOOTBALL
11
TITLE SPONSORSHIP
Branded Sky Sports trailers & verbal credits from Sky presenters & commentators
Right to run official promotion & sampling activity
Tournament naming rights
Branded Winner’s Trophy & Presentation Podium
Market sector exclusivity
Logo on all TV graphics, team kits & event staff clothing
Logo on all pre-event marketing, print collateral & event tickets
20 VIP tickets & up to 250 regular tickets per event
Meet & Greet with the players
Signed Masters memorabilia
Welcome & Hospitality area signage
Prime perimeter boards (up to 16 per event)
MASTERS FOOTBALL
12
ASSOCIATE SPONSORSHIP
ASSOCIATE SPONSORS
As Associate Sponsors, companies are afforded a wide range of branding opportunities, allowing them to fine-tune their presence throughout the Masters
Designation as “Associate Sponsor” Product category exclusivity 2 perimeter boards per event Logo on all pre-event marketing & print collateral, excluding event tickets 10 tickets to VIP enclosure and up to 25 regular tickets per event
season thus maximising their marketing goals, both
Full page advert in event programme
above and below the line...
Meet & Greet with players
OPPORTUNITIES
PLAYER OF THE TOURNAMENT
IN-GOAL BRANDING
MASTERS FOOTBALL
SIN-BIN/PLAYER BENCH
GOLDEN BOOT
FITNESS AREA HOST
13
OTHER OPPORTUNITIES
TEAM SHIRT SPONSORSHIP
Keith Curle Manchester City Masters
The opportunity to have your company logo on the shirt front of your chosen Masters Football team. Team shirt sponsors benefit from extensive TV exposure, player-product endorsements and unique hospitality opportunities. Sponsors also benefit from associated advertising on the official Masters Football website. As one of the most popular sponsorship options available with Masters Football, shirt branding remains an extremely cost-effective marketing solution. Shirt artwork is a maximum 250cm sq. ---------------------------Case Study Carbrini Sportswear “The association wth some of the biggest names in world football and huge coverage on Sky Sports provided excellent exposure for the Carbrini brand. Proved to be an even better investment than we had anticipated. So much so, we have just signed up for another two years”. Barry Brown Chief Executive, JD Group PLC
CHEERLEADER SPONSORSHIP
BALL BOY SPONSORSHIP
Centre stage throughout the tournament, cheerleaders give sponsors added brand value
New for 2009 , Masters Ball Boys ensure the action keeps flowing, giving sponsors great TV exposure
REFEREE SPONSORSHIP
MASCOT SPONSORSHIP
Often the centre of attention for fans and players alike, referee branding provides constant exposure
New for 2009, the Masters Mascots will provide fantastic interaction between your brand and the public
MASTERS FOOTBALL
14
THE MASTERS PITCH
“The hallowed blue baize”
Pitch info PITCH SIZE: 60 BY 30 METRES NO. OF PERIMETER BOARDS: 50 NO. OF TV-FACING PERIMETER BOARDS: 33 SINGLE BOARD: 3 BY 1 METRES DOUBLE BOARD: 6 BY 1 METRES TRIPLE BOARD: 9 BY 1 METRES SURFACE: CARPET
MASTERS FOOTBALL
MASTERS MOMENT SATURDAY 12TH JULY, 2008 - BIRMINGHAM, NIA
15
MASTERS FOOTBALL
Masters Football Ltd Berkeley House, 18-24 High Street, Edgware, HA8 7RP Tel: +44 (020) 8 952 9525 Fax: + 44 (020) 8 952 9515 www.mastersfootball.com
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