2009 Oregon Brewers Festival Media Kit
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2009 Media Kit
About the Brewers Festival Program Guide Information Audience Rates Mechanical Specs Contacts
The Oregon Brewers Festival
The Grand Dame of them all. One of the country’s longest running and best loved brewers festivals. The OBF is the northwest showcase of craft brewing. Held each summer on the last weekend of July, the festival attracts thousands of beer-loving and beer-buying men and women to its Portland, Oregon riverfront venue. Some of the most representative craft beer in the country is served along with music and local food for a once-in-a-year experience. Advertisers can take advantage of a demographic that is synonymous with the craft beer consumer: young with disposable income.
Oregon Brewers Festival 2009 July 23 – July 26, 2009 Portland, Oregon Tom McCall Waterfront Park
The Program Guide
The official Program Guide is the essential guide to every beer, every food vendor and every music act at the Oregon Brewers Festival. It also contains indispensable information about beer styles. And, it contains the only map, The Tap Map, to the beers being served. The Program Guide comes with the purchase of every mug package.
Informative Portable Enjoyed Quality Coverage Reach
Complete, fun to read Sized to fit in the back pocket The only guide to the festival Professionally designed and printed 50,000 craft beer lovers Also available online
Audience
Portland is a beer lover’s town. More craft breweries call Portland home than in any other American city. The Oregon Brewers Festival benefits from this fact by drawing locals and visitors alike. Nearly half of the 50,000 festival guests are 21-34 years old.
Age
Male
Female
21-29
20%
23%
30-34
5%
11%
35-39
OBF Age Distribution 3% 7
45-49 9%
50-54 7%
40-44 11%
55+ 4%
21-29 42%
35-39 10% 30-34 17%
Advertising Rates
Deadlines: June 1 - Space reservations
Tap Map 4C
Sponsor the map to every beer
Inside Spread 4C
Center of the book, two $1,600 full pages
Back Cover 4C
High visibility
$1,000
Inside Front Cover 4C Opposite the table of contents
$900
Full Page 4C
$850
Half-page 4C
$650
The Tap Map
TRAILER
1
TRAILER
2
TRAILER
2.5
Contact Mark Reber for sponsorship details
July 1 - Art work
TRAILER
TRAILER
TRAILER
TRAILER
TRAILER
TRAILER
3
6
OBF_08_BrewMap_FNL.indd 1
Full Page 5.5 x 8.5 .125” Bleed
$1,600
Half-Page Vertical 2.75 x 8.5 .125” Bleed
4
7
5
8
7/22/08 10:07:02 PM
Half-Page Horizontal 5.5 x 4.25 .125” Bleed
File Specifications Print-ready PDF or .EPS. All type converted to paths/outlines. CMYK only. No PMS matches.
Advertising and Sponsorship Mark Reber [email protected] www.obfadvertising.blogspot.com 503-284-2916 W 503-703-7969 M
About the Brewers Festival Program Guide Information Audience Rates Mechanical Specs Contacts
The Oregon Brewers Festival
The Grand Dame of them all. One of the country’s longest running and best loved brewers festivals. The OBF is the northwest showcase of craft brewing. Held each summer on the last weekend of July, the festival attracts thousands of beer-loving and beer-buying men and women to its Portland, Oregon riverfront venue. Some of the most representative craft beer in the country is served along with music and local food for a once-in-a-year experience. Advertisers can take advantage of a demographic that is synonymous with the craft beer consumer: young with disposable income.
Oregon Brewers Festival 2009 July 23 – July 26, 2009 Portland, Oregon Tom McCall Waterfront Park
The Program Guide
The official Program Guide is the essential guide to every beer, every food vendor and every music act at the Oregon Brewers Festival. It also contains indispensable information about beer styles. And, it contains the only map, The Tap Map, to the beers being served. The Program Guide comes with the purchase of every mug package.
Informative Portable Enjoyed Quality Coverage Reach
Complete, fun to read Sized to fit in the back pocket The only guide to the festival Professionally designed and printed 50,000 craft beer lovers Also available online
Audience
Portland is a beer lover’s town. More craft breweries call Portland home than in any other American city. The Oregon Brewers Festival benefits from this fact by drawing locals and visitors alike. Nearly half of the 50,000 festival guests are 21-34 years old.
Age
Male
Female
21-29
20%
23%
30-34
5%
11%
35-39
OBF Age Distribution 3% 7
45-49 9%
50-54 7%
40-44 11%
55+ 4%
21-29 42%
35-39 10% 30-34 17%
Advertising Rates
Deadlines: June 1 - Space reservations
Tap Map 4C
Sponsor the map to every beer
Inside Spread 4C
Center of the book, two $1,600 full pages
Back Cover 4C
High visibility
$1,000
Inside Front Cover 4C Opposite the table of contents
$900
Full Page 4C
$850
Half-page 4C
$650
The Tap Map
TRAILER
1
TRAILER
2
TRAILER
2.5
Contact Mark Reber for sponsorship details
July 1 - Art work
TRAILER
TRAILER
TRAILER
TRAILER
TRAILER
TRAILER
3
6
OBF_08_BrewMap_FNL.indd 1
Full Page 5.5 x 8.5 .125” Bleed
$1,600
Half-Page Vertical 2.75 x 8.5 .125” Bleed
4
7
5
8
7/22/08 10:07:02 PM
Half-Page Horizontal 5.5 x 4.25 .125” Bleed
File Specifications Print-ready PDF or .EPS. All type converted to paths/outlines. CMYK only. No PMS matches.
Advertising and Sponsorship Mark Reber [email protected] www.obfadvertising.blogspot.com 503-284-2916 W 503-703-7969 M
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