2009 04 New Asp Presentation

The Mobile Giving Foundation Enabling the Mobile Channel for Charitable Giving

-1-

Mission Statement The Mobile Giving Foundation brings the power and reach of mobile phones to non profit organizations as a new fundraising and donor interaction medium.

--

The Numbers • $200+ billion Donations from individuals per year • 1.6 million Non Profit Organizations • 24% of US individual donors give less than $100 • 260+ million mobile subscribers in the US • 68% of 18-24 and 37% of 35-44 use messaging • $300k raised in first year of ONLINE giving in 1997 --

Benefits to Non Profit Organizations

• 100% pass through • Easy to implement • Adds new base of givers • Engages donors • Empowers young donors • Impulsive Gifts

--

MGF Operational Role 2008

• Develop the mobile giving channel • Establish standards • Manage message delivery • Certify non profits and application partners • Operate remittance clearing house

2009

• Ensure compliance and create TRUST • Educate consumers • ROI for Charities • Fund research and publish metrics

--

Going to Market NPO selects ASP partner and signs contract with MGF

NonProfit ProfitOrg Org Non Organization

ASP provides mobile expertise, tools and reporting

Application Service Application Service Application Service Provider Provider Provider (ASP)

MGF certifies NPO and campaigns and is hold liable by the carriers Carriers provide access and billing to

Carriers Carriers Carriers

--

Distribution of Funds Donor’s confirmed response to call to action triggers a premium charge on the donor’s carrier bill

Donor contribution

Carrier collects donation and remits

Mobile Carriers

MGF reconciles donor pledges with carrier payments by campaign and keyword.

Mobile Giving Foundation

MGF remits payments to recipient NPOs

Non Profit Org

--

The Non-Profits

We went from 1 NPO in February 08   raising $10,000 to 151 NPOs in December 08 and have another 200 in queue for agreements                                                                                    

--

Example Call to Action

http://www.att.com/gen/press-room?pid=2875 --

2008 Campaign Highlights • • • • • • • •

Participation rates ranging from 1.5% to 15% Multiple campaigns reporting mobile exceeding online Micro donation is proving to be an incremental add Demographics suggest younger (18-34) and female donors Largest mobile giving campaign showed response to emergency need Second largest was driven by interactive television call to action during telethon The more personal the venue or call to action the better the response The larger the venue the greater the need to prime the CTA --

Examples of Successful Campaigns •By Pledges

•$190,000 Emergency Relief (Push Text Promotion to opt-in list) •$124,500 Children relief agency (6 hour cable telethon with 4 mobile CTAs) •$60,000 Cancer research effort (multi platform integration) •$50,000 Aids relief effort for children in Africa (concert venue)

•By Awareness

(by press and general feedback)

•United Way (NFL and Super Bowl ad) •Stand Up To Cancer (MLB, NBC, ABC, CBS, celebrities) •Keep a Child Alive (Alicia Keys concert series) •Children’s National Medical Center (MLB, print, radio, in venue) •Food Lifeline (FOX television holiday promotion) •Share Our Strength (AT&T promotion) --

Sample Campaigns CTA

--

MGF Donor Receipt

--

Summary Mobile as New Charitable, Outreach & Interaction Fundraising Channel Engage Audiences

Broaden Reach

Users Become Activist

Drive Fundraising

- 14 -

Contact Information Mobile Giving Foundation 225 108th Avenue NE, Suit 570 Bellevue, Washington 98004 www.MobileGiving.org

Christian Zimmern, VP Partnerships Fairfax, VA 571-213-6777 [email protected]

[email protected]

--