2008-9 You're The Target Data

Time of Day Watching TV 2.06% 3.09% 8.25%

11.34% Row 5 Row 6 Row 7 Row 8 Row 9 Row 10

16.49%

58.76%

w5 w6 w7 w8 w9 w 10

Networks Viewed

ABC NBC

5.26%

3.51% 3.51%

2.34%

CBS Fox TNT N

2.92% 1.75%4.09% 5.85%

11.11%

8.77% 0.58% 9.36%

5.26%

18.71% 1.17% 1.75%

7.02%

1.75% 1.17% 4.09%

USA CW ESPN Family Channels Comedy Central Movies Cartoon Network News Channels Music Channels Food Lifetime Online TV Educational Channels Other

nels tral

work

els els

Channels

Time of Day when Alcohol Ads are Viewed Morning 2.94%

Afternoon 17.65%

Night 35.29%

Morning Afternoon Evening Night

Evening 44.12%

Morning

Afternoon Evening Night

You're the Target Homework Data Class 1 Time of Day: Morning MidMorning Early afternoon Afternoon Evening Night DID NOT WATCH ANYTHING Network: ABC NBC CBS Fox TNT N USA CW ESPN Family Channels Comedy Central Movies Cartoon Network News Channels Music Channels Food Lifetime Online TV Educational Channels Other

5am to 8am 8am to 12pm 12pm to 3pm 3pm to 5pm 5pm to 10pm 10pm to 5am None

(any sports stations) (Disney, TBS, Nick) (Cinemark, Encore, HBO) (CNN, MSNBC) (MTV, VH1, CMT)

(Discovery, PBS, TLC)

Number of Alcohol Commercials: Morning Afternoon Evening Night Networks with Alcohol Ads Viewed Movie Fox MTV CW Comedy Central TNT NBC CBS Disney TRU

Students Viewing 12 1 2 1 3 1 5 13 2 1

Class 2

Class 3

Class 4

1 1 1 4 13 2 1

0 0 1 2 13 2 0

0 1 0 4 7 3 3

0 1 3 4 13 4 0

4 2 0 0 0 0 1 1 3 2 2 8 0 1 4 2 0 0 4

4 2 1 0 2 3 1 1 1 4 1 5 0 0 3 2 0 0 4

1 2 4 1 0 0 1 0 2 1 1 6 0 1 0 1 1 0 1

1 1 1 0 0 1 2 1 0 9 3 6 1 0 2 1 1 1 6 1

1 3 2 2

5 1

1 4 1

2 5 total # of ads

Discovery ESPN total students viewing alcohol ads

6 4 51

Viewing Edcational Stations and

Data Class 7

Team Totals 1 0 3 2 11 0 0

2 3 8 16 57 11 4

5 3 1 2 3 0 1 3 3 3 2 7 1 1 3 1 0 2 1 total views

15 10 7 3 5 4 6 6 9 19 9 32 2 3 12 7 2 3 16 1 171

2 2 3 total # of ads

1 6 15 12 34

Students Viewing Alcohol Ads

29.82%

ewing Edcational Stations and Seeing Alcohol Ads

100.00%