1 Apr 2019 Resume - Isabella Cordelia
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(+65) 9875 4974 [email protected] isabellacordelia.weebly.com
Isabella Cordelia Chua Yong Yi
Personal Statement Passionate and positive. Willing to go all out to accomplish and impact others in an ethical manner. Filled with empathy and compassion due to the turbulent life faced. Outspoken and people-oriented, concrete communication is what she seeks to achieve. A servant leader, one who cares about the wellbeing of her team and finds ways to include. Believes that everyone has value to add.
Education
Ngee Ann Polytechnic
Diploma in Mass Communication
2016 – 2019
St Margaret’s Secondary School
GCE ‘O’ Level
2011 – 2015
Work Experience
Institute of Public Relations Singapore (IPRS) – FMS Student Chapter Pioneering Executive Committee (EXCO) for NP 2018 – 2019 • Help to raise awareness for ongoing campaigns • Active social media efforts to promote relevant events • Host events in time to come • Attended the IPRS Student Chapter Get-Together that gave me the opportunity to network with PR practitioners in the industry Carbon Interactive Digital Account Executive (Intern) • Ran company’s Instagram page; came up with creative strategies to boost brand image and awareness • Wrote Clogs (Carbon Blog) articles for the company • Community management for brands: • Sentosa, Shilla Duty Free, Social Development Network, Funan, RISIS and many others • Media monitoring for ST Engineering’s website: liaise with client and tech partner to troubleshoot issues • Crafted and analysed Social Listening, Social Media, eDM and Google Analytics Reports: One Faber Group, PaperOne, National Climate Change SG and RISIS • Monthly and Yearly Reports for clients to check on social media strategy performance • Covered events and attended meetings • Schedule posts for various brands’ social media
Dec 2018 – Current
Mar 2018 – Aug 2018
Collate user-generated content and shortlist contest winners Ngee Ann Polytechnic Student Union 36th Union EXCO Publicity Head/ Manpower & Facilities Head • Run @NPSU Instagram Account • Plan events like NP The Gathering (A Scarefest Halloween Collab), NP Preparatory Camp (A Leadership Camp for Freshmen Orientation Camp) • Settle matters pertaining to the cohesiveness of student body First Wave Main Counter / Event Assistant • My Nice Home Roadshow: Kampung Admiralty (1-day event) Opening of the 1st elderly condo in Singapore • Gave information and goodie bags to the elderly and public • Set up the venue and tear down event space • National Occupational Therapy Conference (2-day event) A national course for doctors, professors and healthcare professionals • Registered the participants, gave information and presented certificates for the course • Set up the venue and tear down the event space Natureland Social Media Specialist • Ran the Facebook Page for Natureland • Upload content, created captions, garnered views and likes • Replied enquires and introduced upcoming promotions/ events AIA Group Limited Insurance Agent Recruiter • Suntec City Job Fair (1-day event) • Actively helped to recruit potential employees and shared more about AIA Mdm Theo Learning Space Administrator / Event Planning / Advertiser / Tuition Teacher • I helped to sort out relevant documents and printed teaching materials • Single-handedly planned an event, “Mdm Theo Family Day” from scratch and prepared activities/ games • Organised logistics by recruiting a live emcee, collating food orders and RSVPs • Crafted a pamphlet to advertise for the event • Taught Primary 1 English and Math tuition Gave basic sums and spelling, read and helped to clarify doubts •
Apr 2017 – Feb 2018
Oct 2016 / Aug 2017
Mar 2016
Mar 2016
Nov 2014
Skill Sets
Advertising Content Strategy Digital Media Design Event Planning Feature Writing Filming Journalism Marketing Media Business Management Media Research Media Law Photography Public Relations Radio Production Social Media Strategies Social Psychology TV Production Video-Editing Visual Communication Writing
Software
Adobe Dreamweaver CC 2017 Adobe Illustrator CC 2015 Adobe InDesign CC 2016 Adobe Photoshop CC 2015 Adobe Premiere Pro CC 2017 Avid Pro Tools 12 Celtex Canva Digimind.com Facebook Ads Manager iMovie Keynote Microsoft Excel Microsoft PowerPoint Microsoft Word SocialBakers.com
Able to Apply Social Psychology skills Communicate Effectively Critical Analysis Work in a team Pitch ideas creatively Language Fluent in English Decent command of Mandarin Understands Hokkien Understands Cantonese
Benefits Community service Empathetic Includer People-Oriented Servant Leader Hobbies Acting Arts Dancing (Ballet) Poetry Singing Writing (Book)
Awards & Certificates
Year
Tan Sri (Dr.) Tan Chin Tuan Scholarship (Renewal of 2 years) Awarded to those with good conduct, academic achievements and actively gives back to the community.
2017 – 2019 2018 – 2019
Overseas Merit Fellowship (OMF) Asia 2018-2019 I was the Communications Officer. Fully sponsored prestigious flagship program under The Christieara Programme (for scholars) Awardees studies at Nanyang Technological University’s S. Rajaratnam School of International Studies on ASEAN and visited Philippines’ Ateneo De Manila University for 2 weeks to study public affairs and policy Certificate of Participation: Study Programme for Ngee Ann Polytechnic Overseas Merit Fellowship Awarded by Nanyang Technological University’s S. Rajaratnam School of International Studies Certificate of Studies: Tianjin University of Technology, China Overseas Immersion Programme for 35 days. I was a Trip Leader and finished 2 modules; Feature Writing & Overseas Immersion Experience. Top 5% of Module: Mass Media in Singapore & Asia Top 5% of Module: World Issues: A Singapore Perspective Module Prize for Best Performance: Media Business Management Top 5% of Module: Digital Media Fundamentals Module Prize for Best Performance: Visual Communication
2018 2017 2019 2019 2017 2017 2016
Top 5% of Module: Career and Professional Preparation II Edusave Merit Bursary (Top 25% of Cohort) Edusave Certificate of Academic Achievement EAGLES Edusave Award; Good Leadership & Service National Youth Achievement Award: Silver Holistic Development Certificate; Silver Trinity Guildhall Aural Exam; Merit. Grade 3 Communication Skills Merit Award: Singspiration Main In-Charge The 19th Australian International Music Festival: Sydney Opera House, Gold Award Carmina Burana @ Sydney Opera House (Only children’s choir out of the full orchestra; consists of 24 Latin songs) Winter Choral Festival 2010 Hong Kong Disneyland Resort: Gold Disney Performing Arts: Outstanding Achievement The Associated Board of the Royal Schools of Music: Distinction Initial Choral Singing The Associated Board of the Royal Schools of Music: Distinction Intermediate Choral Singing Certificate of Participation: Jubilate Choral Festival Singapore Youth Festival: Distinction Royal Academy of Dance: Grade 3 with Merit Top for English in secondary school years. Questa Club Activities; Silver Badge Certificate of Achievement for Flash Animation, ICT Course - MS Publisher
Community Service Youth Expedition Programme (YEP) Cherish Cambodia with FMS Interaction Team Leader (Children’s Programme) • In-charge for the teaching program for the school, childcare and street children interaction • Organised activities and coordinated logistics for 2 weeks programme • Participated in Meals-On-Wheels to deliver food to the underprivileged elderly in the Jurong area by foot • Garnered donations for the children and YEP Trip through a fundraising Church of Our Saviour Youth Worship Ministry Singer • I lead worship in JC/Poly/ITE Segment • Sing after church services as entertainment for members • We lead the congregation into worship with our musical talents. And come together to better hone our craft and walk with God • Harmonise as background singer
2018 2017 2017 2014 2014 2014 2012 2014 2008 2008 2010 2010 2008 2009 2009 2008 – 2015 2008 2011 2010 Nov 2018 – Current
Nov 2017 – Current
Singapore Cancer Society: PR Project Media Director for PentaFleek • Crafted a national smoking cessation campaign that targets student smokers for the competition • Conceptualised ideas such as using a mobile app to help smokers quit gradually • Using a provocative tone in our big idea; What’s Your Flex? to show that smoking is not cool • The idea plays on the millennial lingo to better reach our target audience Yellow Ribbon Project: Social Media Strategies Project Account Director for Lemonade • Pitched to the client at the national round a campaign that integrates ex-offenders into society with bold ideas • The big idea; Building Bridges aims to establish a connection through 4 bridges (Family, Employment, Self-Confidence & Society) • With guerrilla marketing at Chevron House and a micro-site, many of the ideas tie together to raise awareness in a unique way • And drive target audiences to take practical action such as giving their business card at the interactive Art Exhibition Overseas Merit Fellowship (OMF) Asia Communications Officer / Awardee OMF Give Back Project • Conceptualised a project that encourages students to spend more time with their friends instead of using their phones all the time • The #LessPhoneMoreTalk initiative was born to tackle the issue • Specially designed stickers were placed on tables around the school to dare people to put their phones down • A unique forfeit is given to the first person who picks it up Church of Our Saviour (Youth) IC of Instagram Team • Runs the Instagram page for @COOSYouth • Uploads relevant content, created captions, garnered views and likes • Ensure overall visual representation BP-NP Mentoring Mentor / Teacher / Game Facilitator • Teach underprivileged children from Children’s Aid Society, Melrose Home (Age 3 – 12 years old)
Oct – Feb 2019
Oct – Feb 2019
Aug – Sept 2019
Sept 2016 – Dec 2018
Apr 2017 – Feb 2019
Inculcate values like teamwork, patience and attentiveness through play • Help them with queries on school work, reading and spelling Urban Kidz at Church of Our Saviour Childcare Teacher in Church / Drama Team Member • Taught Nursery 1 and Primary 1 students; inculcating good values within them • Participated in menial help and prepping of lesson materials • Part of the Drama Team to aid children in understanding what is taught in visual and live from by acting in video and skits (Inclusive of filming too) Choir St Margaret’s Primary & Secondary School Some Fundraising Concerts include: • Best Little Theatre in Town (Musical) • 170th Anniversary Concert • Charity Concert – The Robe • Strings Ensemble & Choir – Tan Tock Seng Hospital Prawning with the Elders of Old Folk’s Home • Raised $400+ by selling home baked cookies at school’s Sports Day • Planned a day out with the Elderly to go Prawning and BBQ • Spent quality time with them as a friend St Luke’s Hospital • Planned small entertainment projects for the elderly • Folded origami for the elderly, and went around to perform a song & dance Charity Business • Raised $500+ for charity in a project work where we started a business from scratch • Sold our handmade cards • Came up with marketing strategies to promote our products whilst keeping to a budget • Made a return on investment with our initial capital •
Jan 2013 – Jan 2018
Jan 2011 – June 2015
2015
2014
Apr 2008
Referrals Sonia Chen Ngee Ann Polytechnic Deputy Director (Student Development) Lecturer: Writing for The Creative Industries 9691 4219 [email protected]
Dax Young Lung Ngee Ann Polytechnic Lecturer Overseas Merit Fellowship 9737 0843 [email protected]
Pastor Samuel Jubi Lee Church of Our Saviour Supervisor (JC/Poly/ITE Segment) 9150 5474 [email protected]
Isabella Cordelia Chua Yong Yi
Personal Statement Passionate and positive. Willing to go all out to accomplish and impact others in an ethical manner. Filled with empathy and compassion due to the turbulent life faced. Outspoken and people-oriented, concrete communication is what she seeks to achieve. A servant leader, one who cares about the wellbeing of her team and finds ways to include. Believes that everyone has value to add.
Education
Ngee Ann Polytechnic
Diploma in Mass Communication
2016 – 2019
St Margaret’s Secondary School
GCE ‘O’ Level
2011 – 2015
Work Experience
Institute of Public Relations Singapore (IPRS) – FMS Student Chapter Pioneering Executive Committee (EXCO) for NP 2018 – 2019 • Help to raise awareness for ongoing campaigns • Active social media efforts to promote relevant events • Host events in time to come • Attended the IPRS Student Chapter Get-Together that gave me the opportunity to network with PR practitioners in the industry Carbon Interactive Digital Account Executive (Intern) • Ran company’s Instagram page; came up with creative strategies to boost brand image and awareness • Wrote Clogs (Carbon Blog) articles for the company • Community management for brands: • Sentosa, Shilla Duty Free, Social Development Network, Funan, RISIS and many others • Media monitoring for ST Engineering’s website: liaise with client and tech partner to troubleshoot issues • Crafted and analysed Social Listening, Social Media, eDM and Google Analytics Reports: One Faber Group, PaperOne, National Climate Change SG and RISIS • Monthly and Yearly Reports for clients to check on social media strategy performance • Covered events and attended meetings • Schedule posts for various brands’ social media
Dec 2018 – Current
Mar 2018 – Aug 2018
Collate user-generated content and shortlist contest winners Ngee Ann Polytechnic Student Union 36th Union EXCO Publicity Head/ Manpower & Facilities Head • Run @NPSU Instagram Account • Plan events like NP The Gathering (A Scarefest Halloween Collab), NP Preparatory Camp (A Leadership Camp for Freshmen Orientation Camp) • Settle matters pertaining to the cohesiveness of student body First Wave Main Counter / Event Assistant • My Nice Home Roadshow: Kampung Admiralty (1-day event) Opening of the 1st elderly condo in Singapore • Gave information and goodie bags to the elderly and public • Set up the venue and tear down event space • National Occupational Therapy Conference (2-day event) A national course for doctors, professors and healthcare professionals • Registered the participants, gave information and presented certificates for the course • Set up the venue and tear down the event space Natureland Social Media Specialist • Ran the Facebook Page for Natureland • Upload content, created captions, garnered views and likes • Replied enquires and introduced upcoming promotions/ events AIA Group Limited Insurance Agent Recruiter • Suntec City Job Fair (1-day event) • Actively helped to recruit potential employees and shared more about AIA Mdm Theo Learning Space Administrator / Event Planning / Advertiser / Tuition Teacher • I helped to sort out relevant documents and printed teaching materials • Single-handedly planned an event, “Mdm Theo Family Day” from scratch and prepared activities/ games • Organised logistics by recruiting a live emcee, collating food orders and RSVPs • Crafted a pamphlet to advertise for the event • Taught Primary 1 English and Math tuition Gave basic sums and spelling, read and helped to clarify doubts •
Apr 2017 – Feb 2018
Oct 2016 / Aug 2017
Mar 2016
Mar 2016
Nov 2014
Skill Sets
Advertising Content Strategy Digital Media Design Event Planning Feature Writing Filming Journalism Marketing Media Business Management Media Research Media Law Photography Public Relations Radio Production Social Media Strategies Social Psychology TV Production Video-Editing Visual Communication Writing
Software
Adobe Dreamweaver CC 2017 Adobe Illustrator CC 2015 Adobe InDesign CC 2016 Adobe Photoshop CC 2015 Adobe Premiere Pro CC 2017 Avid Pro Tools 12 Celtex Canva Digimind.com Facebook Ads Manager iMovie Keynote Microsoft Excel Microsoft PowerPoint Microsoft Word SocialBakers.com
Able to Apply Social Psychology skills Communicate Effectively Critical Analysis Work in a team Pitch ideas creatively Language Fluent in English Decent command of Mandarin Understands Hokkien Understands Cantonese
Benefits Community service Empathetic Includer People-Oriented Servant Leader Hobbies Acting Arts Dancing (Ballet) Poetry Singing Writing (Book)
Awards & Certificates
Year
Tan Sri (Dr.) Tan Chin Tuan Scholarship (Renewal of 2 years) Awarded to those with good conduct, academic achievements and actively gives back to the community.
2017 – 2019 2018 – 2019
Overseas Merit Fellowship (OMF) Asia 2018-2019 I was the Communications Officer. Fully sponsored prestigious flagship program under The Christieara Programme (for scholars) Awardees studies at Nanyang Technological University’s S. Rajaratnam School of International Studies on ASEAN and visited Philippines’ Ateneo De Manila University for 2 weeks to study public affairs and policy Certificate of Participation: Study Programme for Ngee Ann Polytechnic Overseas Merit Fellowship Awarded by Nanyang Technological University’s S. Rajaratnam School of International Studies Certificate of Studies: Tianjin University of Technology, China Overseas Immersion Programme for 35 days. I was a Trip Leader and finished 2 modules; Feature Writing & Overseas Immersion Experience. Top 5% of Module: Mass Media in Singapore & Asia Top 5% of Module: World Issues: A Singapore Perspective Module Prize for Best Performance: Media Business Management Top 5% of Module: Digital Media Fundamentals Module Prize for Best Performance: Visual Communication
2018 2017 2019 2019 2017 2017 2016
Top 5% of Module: Career and Professional Preparation II Edusave Merit Bursary (Top 25% of Cohort) Edusave Certificate of Academic Achievement EAGLES Edusave Award; Good Leadership & Service National Youth Achievement Award: Silver Holistic Development Certificate; Silver Trinity Guildhall Aural Exam; Merit. Grade 3 Communication Skills Merit Award: Singspiration Main In-Charge The 19th Australian International Music Festival: Sydney Opera House, Gold Award Carmina Burana @ Sydney Opera House (Only children’s choir out of the full orchestra; consists of 24 Latin songs) Winter Choral Festival 2010 Hong Kong Disneyland Resort: Gold Disney Performing Arts: Outstanding Achievement The Associated Board of the Royal Schools of Music: Distinction Initial Choral Singing The Associated Board of the Royal Schools of Music: Distinction Intermediate Choral Singing Certificate of Participation: Jubilate Choral Festival Singapore Youth Festival: Distinction Royal Academy of Dance: Grade 3 with Merit Top for English in secondary school years. Questa Club Activities; Silver Badge Certificate of Achievement for Flash Animation, ICT Course - MS Publisher
Community Service Youth Expedition Programme (YEP) Cherish Cambodia with FMS Interaction Team Leader (Children’s Programme) • In-charge for the teaching program for the school, childcare and street children interaction • Organised activities and coordinated logistics for 2 weeks programme • Participated in Meals-On-Wheels to deliver food to the underprivileged elderly in the Jurong area by foot • Garnered donations for the children and YEP Trip through a fundraising Church of Our Saviour Youth Worship Ministry Singer • I lead worship in JC/Poly/ITE Segment • Sing after church services as entertainment for members • We lead the congregation into worship with our musical talents. And come together to better hone our craft and walk with God • Harmonise as background singer
2018 2017 2017 2014 2014 2014 2012 2014 2008 2008 2010 2010 2008 2009 2009 2008 – 2015 2008 2011 2010 Nov 2018 – Current
Nov 2017 – Current
Singapore Cancer Society: PR Project Media Director for PentaFleek • Crafted a national smoking cessation campaign that targets student smokers for the competition • Conceptualised ideas such as using a mobile app to help smokers quit gradually • Using a provocative tone in our big idea; What’s Your Flex? to show that smoking is not cool • The idea plays on the millennial lingo to better reach our target audience Yellow Ribbon Project: Social Media Strategies Project Account Director for Lemonade • Pitched to the client at the national round a campaign that integrates ex-offenders into society with bold ideas • The big idea; Building Bridges aims to establish a connection through 4 bridges (Family, Employment, Self-Confidence & Society) • With guerrilla marketing at Chevron House and a micro-site, many of the ideas tie together to raise awareness in a unique way • And drive target audiences to take practical action such as giving their business card at the interactive Art Exhibition Overseas Merit Fellowship (OMF) Asia Communications Officer / Awardee OMF Give Back Project • Conceptualised a project that encourages students to spend more time with their friends instead of using their phones all the time • The #LessPhoneMoreTalk initiative was born to tackle the issue • Specially designed stickers were placed on tables around the school to dare people to put their phones down • A unique forfeit is given to the first person who picks it up Church of Our Saviour (Youth) IC of Instagram Team • Runs the Instagram page for @COOSYouth • Uploads relevant content, created captions, garnered views and likes • Ensure overall visual representation BP-NP Mentoring Mentor / Teacher / Game Facilitator • Teach underprivileged children from Children’s Aid Society, Melrose Home (Age 3 – 12 years old)
Oct – Feb 2019
Oct – Feb 2019
Aug – Sept 2019
Sept 2016 – Dec 2018
Apr 2017 – Feb 2019
Inculcate values like teamwork, patience and attentiveness through play • Help them with queries on school work, reading and spelling Urban Kidz at Church of Our Saviour Childcare Teacher in Church / Drama Team Member • Taught Nursery 1 and Primary 1 students; inculcating good values within them • Participated in menial help and prepping of lesson materials • Part of the Drama Team to aid children in understanding what is taught in visual and live from by acting in video and skits (Inclusive of filming too) Choir St Margaret’s Primary & Secondary School Some Fundraising Concerts include: • Best Little Theatre in Town (Musical) • 170th Anniversary Concert • Charity Concert – The Robe • Strings Ensemble & Choir – Tan Tock Seng Hospital Prawning with the Elders of Old Folk’s Home • Raised $400+ by selling home baked cookies at school’s Sports Day • Planned a day out with the Elderly to go Prawning and BBQ • Spent quality time with them as a friend St Luke’s Hospital • Planned small entertainment projects for the elderly • Folded origami for the elderly, and went around to perform a song & dance Charity Business • Raised $500+ for charity in a project work where we started a business from scratch • Sold our handmade cards • Came up with marketing strategies to promote our products whilst keeping to a budget • Made a return on investment with our initial capital •
Jan 2013 – Jan 2018
Jan 2011 – June 2015
2015
2014
Apr 2008
Referrals Sonia Chen Ngee Ann Polytechnic Deputy Director (Student Development) Lecturer: Writing for The Creative Industries 9691 4219 [email protected]
Dax Young Lung Ngee Ann Polytechnic Lecturer Overseas Merit Fellowship 9737 0843 [email protected]
Pastor Samuel Jubi Lee Church of Our Saviour Supervisor (JC/Poly/ITE Segment) 9150 5474 [email protected]
