US Results Region Frequency Valid
Missing
Percent
Valid Percent
East
383
21.3
21.4
South
484
26.9
27.0
Centr GrLks
541
30.0
30.2
West
383
21.3
21.4
Total
1,791
99.5
100.0
0.00
Total
9
0.5
1,800
100.0
Party Frequency Valid
Percent
Valid Percent
Democratic
693
38.5
38.5
Republican
565
31.4
31.4
Independent
502
27.9
27.9
40
2.2
2.2
1,800
100.0
100.0
Libertarian Total
Do you use a standard cell phone or a smart phone/PDA Frequency Valid
Standard cell phone
Percent
Valid Percent
1,382
76.8
76.8
341
18.9
18.9
Both
77
4.3
4.3
Total
1,800
100.0
100.0
Smart phone/PDA
What type of Smart phone/PDA do you use? Frequency Valid
Valid Percent
113
6.3
26.9
BlackBerry
147
8.2
35.2
46
2.6
11.0
1
0.1
0.3
108
6.0
25.8
Treo Sidekick Other Not sure Total Missing
Percent
iPhone
0
3
0.2
0.8
418
23.2
100.0
1,382
76.8
Total
1,800
100.0
When thinking about the future of communications, which of the following do you think will be more likely to drive innovation? Frequency Valid
Percent
Valid Percent
New voice services from telephone service providers such as
187
10.4
10.4
New Internet-based services from companies such as Google an
515
28.6
28.6
New devices from manufacturers such as Apple, Nokia and Moto
589
32.7
32.7
Not sure
509
28.3
28.3
1,800
100.0
100.0
Total
Do you view your cell phone/mobile device more as a phone to make calls on, or as a personal computer to access the Internet and use applications? Frequency Valid
Phone
50
2.8
2.8
347
19.3
19.3
Not sure Total
Valid Percent
77.6
Personal computer Both
Percent
1,396
77.6
6
0.3
0.3
1,800
100.0
100.0
If you had to get rid of your desktop/laptop computer or your cell phone/mobile device, which one would you choose? Frequency Valid
Desktop/laptop computer Cell phone/ mobile device
Total
Valid Percent
19.1
19.1
1,195
66.4
66.4
I do not own a computer Not sure
Percent
344 6
0.3
0.3
256
14.2
14.2
1,800
100.0
100.0
As cell phones/mobile devices continue to evolve and improve, which of the following is most important to you? Frequency Valid
Percent
Valid Percent
Having one device that serves all my needs
409
22.7
22.7
Less expensive services from my mobile carrier
999
55.5
55.5
More control over customizing my mobile device with applicat
140
7.8
7.8
The ability to conduct high-quality, live mobile video calls
21
1.2
1.2
Replacing my computer/lap top with a mobile device
59
3.3
3.3
172
9.5
9.5
1,800
100.0
100.0
None/NS Total
Recently, an upper-level executive from a mobile carrier said that consumers would rather have their mobile devices' applications chosen for them than to have the ability to choose the applications for themselves. Do you agree or disagree with that statement? Frequency Valid
Strongly agree
Percent
Valid Percent
33
1.8
1.8
Somewhat agree
190
10.6
10.6
Somewhat disagree
454
25.2
25.2
Strongly disagree
995
55.3
55.3
Not sure
127
7.1
7.1
1,800
100.0
100.0
Total
Do you download applications on your cellular phone/mobile device? Frequency Valid
Yes No
Valid Percent
26.2
26.2
1,296
72.0
72.0
33
1.8
1.8
1,800
100.0
100.0
Not sure Total
Percent
471
Which of the following applications have you added to your cell phone/mobile device? f $q11
Col Response %
Games
310
61.6%
Music applications
251
49.8%
96
19.0%
Chat/ instant messaging
200
39.8%
Local directory applications
267
52.9%
Social networking applications
160
31.8%
47
9.4%
Video player applications
None of these NS Total
8
1.5%
504
100.0%
In terms of functionality, applications, etc., do you feel that you have more control over your cellular phone/mobile device or your desktop/ laptop computer? Frequency Valid
Cellular phone/mobile device Desktop/laptop computer No difference in control
Percent
Valid Percent
107
5.9
5.9
1,401
77.8
77.8
244
13.5
13.5
Valid
I do not have a desktop or laptop computer
8
0.4
0.4
41
2.3
2.3
1,800
100.0
100.0
Not sure Total
How likely are you to switch all of your communications away from your landline phone and toward your cell phone/mobile device? Frequency Valid
Percent
Valid Percent
Very likely
505
28.0
28.0
Somewhat likely
377
20.9
20.9
Somewhat unlikely
376
20.9
20.9
Very unlikely
485
26.9
26.9
58
3.2
3.2
1,800
100.0
100.0
Not sure Total
Do you agree or disagree that you see your cellular phone/mobile device as an extension of your desktop/laptop computer? Frequency Valid
Percent
Valid Percent
Strongly agree
167
9.3
9.3
Somewhat agree
392
21.8
21.8
Somewhat disagree
415
23.1
23.1
Strongly disagree
751
41.7
41.7
6
0.3
0.3
69
3.8
3.8
1,800
100.0
100.0
I do not have a desktop or laptop computer Not sure Total
When taking a short trip of three days or less, how likely are you to leave your laptop computer behind and just take your cellular phone/mobile device along instead? Frequency Valid
Percent
Valid Percent
Very likely
625
34.7
34.7
Somewhat likely
241
13.4
13.4
Somewhat unlikely
195
10.9
10.9
Very unlikely
405
22.5
22.5
I do not own a laptop computer
285
15.8
15.8
49
2.7
2.7
1,800
100.0
100.0
Not sure Total
Do you agree or disagree that you would pay more for a cellular phone/mobile device that let you control your applications?
Frequency Valid
Missing
Percent
Valid Percent
Strongly agree
129
7.1
7.1
Somewhat agree
464
25.8
25.8
Somewhat disagree
440
24.4
24.4
Strongly disagree
494
27.4
27.4
Not sure
274
15.2
15.2
Total
1,800
100.0
100.0
0
1,463
81.3
1,800
100.0
Total
AgeGroup Frequency Valid
Valid Percent
388
21.5
21.6
30-49
716
39.8
39.9
50-64
411
22.8
22.9
65+
280
15.5
15.6
1,794
99.7
100.0
Total Missing
Percent
18-29
0
Total
6
0.3
1,800
100.0
AgeGroup-B Frequency Valid
Valid Percent
112
6.2
6.2
25-34
417
23.2
23.3
35-54
705
39.2
39.3
55-69
409
22.7
22.8
70+
151
8.4
8.4
1,794
99.7
100.0
6
0.3
1,800
100.0
Total Missing
Percent
18-24
0
Total
Education Frequency Valid
No College Degree
956
Percent
Valid Percent
53.1
53.5
Valid College Degree+ Total Missing
830
46.1
46.5
1,786
99.2
100.0
0.00
Total
14
0.8
1,800
100.0
Race Frequency Valid
Missing
White
Percent
Valid Percent
1,283
71.3
73.5
Hisp
176
9.8
10.1
AfrAmer
215
11.9
12.3
Asian
35
1.9
2.0
Other
37
2.0
2.1
Total
1,745
96.9
100.0
0.00
Total
55
3.1
1,800
100.0
Live Frequency Valid
Missing
Percent
Valid Percent
Lge City
609
33.8
34.0
Sm City
382
21.2
21.4
Suburbs
494
27.4
27.6
Rural
305
17.0
17.0
Total
1,790
99.4
100.0
0
Total
10
0.6
1,800
100.0
Ideology Recoded Frequency Valid
Valid Percent
495
27.5
28.6
Moderate
465
25.8
26.8
Conservative
774
43.0
44.6
1,734
96.3
100.0
Total Missing
Percent
Liberal
0.00
Total
Religion
66
3.7
1,800
100.0
Frequency Valid
Valid Percent
374
20.8
26.1
Protestant
771
42.9
53.8
30
1.7
2.1
258
14.3
18.0
Total
1,434
79.7
100.0
0.00
366
20.3
1,800
100.0
Jewish Other/None Missing
Percent
Catholic
Total
BornAgain Frequency Valid
Missing
Percent
Valid Percent
Yes
374
20.8
No/NS
380
21.1
50.4
Total
754
41.9
100.0
1,046
58.1
1,800
100.0
0
Total
49.6
Union Frequency Valid
Missing
Yes
Percent
Valid Percent
311
17.3
No/NS
1,467
81.5
82.5
Total
1,778
98.8
100.0
0
Total
22
1.2
1,800
100.0
17.5
Child<17 Frequency Valid
Missing
Yes
Percent
Valid Percent
493
27.4
27.7
No/NS
1,288
71.6
72.3
Total
1,781
99.0
100.0
19
1.0
1,800
100.0
0
Total
Status Frequency Valid
Married
1,018
Percent
Valid Percent
56.6
57.3
Valid Single
418
23.2
23.5
D/W/S
268
14.9
15.1
Civil union Total Missing
72
4.0
4.1
1,777
98.7
100.0
0
Total
23
1.3
1,800
100.0
Residency Frequency Valid
Valid Percent
377
21.0
21.1
America
916
50.9
51.1
The planet earth
448
24.9
25.0
50
2.8
2.8
1,792
99.6
100.0
8
0.4
1,800
100.0
NS/refused Total Missing
Percent
My city or town
0
Total
Armed Forces Frequency Valid
Missing
Yes
Percent
Valid Percent
357
19.8
No/NS
1,425
79.2
80.0
Total
1,782
99.0
100.0
0
Total
18
1.0
1,800
100.0
20.0
NASCAR fan Frequency Valid
Missing
Yes
Percent
Valid Percent
232
12.9
13.0
No/NS
1,552
86.2
87.0
Total
1,784
99.1
100.0
16
0.9
1,800
100.0
0
Total
Attend services Frequency Valid
Weekly+
193
Percent
Valid Percent
10.7
11.1
Valid Weekly
356
19.8
20.4
1-2/Mo
211
11.7
12.1
Holidays
106
5.9
6.1
Rarely
584
32.5
33.5
292
16.2
16.8
1,744
96.9
100.0
Never Total Missing
0
Total
56
3.1
1,800
100.0
Investor Class Frequency Valid
Missing
Yes
Percent
Valid Percent
684
38.0
No/NS
1,080
60.0
61.2
Total
1,764
98.0
100.0
36
2.0
1,800
100.0
0
Total
38.8
Wal-Mart Frequency Valid
Missing
Percent
Valid Percent
Weekly
297
16.5
16.6
Few/Mo
526
29.2
29.4
1-2/yr
594
33.0
33.2
Never
346
19.2
19.4
Other
24
1.3
1.3
Total
1,787
99.3
100.0
0
Total
13
0.7
1,800
100.0
Valid Passport Frequency Valid
Total
Valid Percent
949
52.7
No/NS
844
46.9
47.1
1,793
99.6
100.0
Total Missing
Percent
Yes
0
7
0.4
1,800
100.0
52.9
Income Frequency Valid
Valid Percent
147
8.2
$25-35K
157
8.7
9.8
$35-50K
227
12.6
14.1
$50-75K
391
21.7
24.4
$75-100K
248
13.8
15.5
$100+
434
24.1
27.1
1,603
89.1
100.0
Total Missing
Percent
< $25K
0
Total
197
10.9
1,800
100.0
9.2
Gender Frequency Valid
Male Female Total
Missing Total
0
Percent
Valid Percent
872
48.4
914
50.8
51.2
1,786
99.2
100.0
14
0.8
1,800
100.0
48.8
Cumulative Percent
21.4 48.4 78.6 100.0
Cumulative Percent
38.5 69.9 97.8 100.0
Cumulative Percent
76.8 95.7 100.0
Cumulative Percent
26.9 62.1 73.2 73.4 99.2 100.0
vation? Cumulative Percent
10.4 39.0 71.7 100.0
nd use applications? Cumulative Percent
77.6 80.4 99.7 100.0
se? Cumulative Percent
19.1 85.5 85.8 100.0
? Cumulative Percent
22.7 78.3 86.0 87.2 90.5 100.0
than to have the ability to choose the Cumulative Percent
1.8 12.4 37.6 92.9 100.0
Cumulative Percent
26.2 98.2 100.0
ktop/ laptop computer? Cumulative Percent
5.9 83.8 97.3
97.7 100.0
le device? Cumulative Percent
28.0 49.0 69.8 96.8 100.0
puter? Cumulative Percent
9.3 31.1 54.1 95.9 96.2 100.0
obile device along instead?
ations?
Cumulative Percent
34.7 48.1 58.9 81.4 97.3 100.0
Cumulative Percent
7.1 32.9 57.3 84.8 100.0
Cumulative Percent
21.6 61.5 84.4 100.0
Cumulative Percent
6.2 29.5 68.8 91.6 100.0
Cumulative Percent
53.5
100.0
Cumulative Percent
73.5 83.6 95.9 97.9 100.0
Cumulative Percent
34.0 55.4 83.0 100.0
Cumulative Percent
28.6 55.4 100.0
Cumulative Percent
26.1 79.9 82.0 100.0
Cumulative Percent
49.6 100.0
Cumulative Percent
17.5 100.0
Cumulative Percent
27.7 100.0
Cumulative Percent
57.3
80.8 95.9 100.0
Cumulative Percent
21.1 72.2 97.2 100.0
Cumulative Percent
20.0 100.0
Cumulative Percent
13.0 100.0
Cumulative Percent
11.1
31.5 43.6 49.7 83.2 100.0
Cumulative Percent
38.8 100.0
Cumulative Percent
16.6 46.0 79.3 98.7 100.0
Cumulative Percent
52.9 100.0
Cumulative Percent
9.2 18.9 33.1 57.5 72.9 100.0
Cumulative Percent
48.8 100.0