Zogby Survey -- Us Results

  • April 2020
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US Results Region Frequency Valid

Missing

Percent

Valid Percent

East

383

21.3

21.4

South

484

26.9

27.0

Centr GrLks

541

30.0

30.2

West

383

21.3

21.4

Total

1,791

99.5

100.0

0.00

Total

9

0.5

1,800

100.0

Party Frequency Valid

Percent

Valid Percent

Democratic

693

38.5

38.5

Republican

565

31.4

31.4

Independent

502

27.9

27.9

40

2.2

2.2

1,800

100.0

100.0

Libertarian Total

Do you use a standard cell phone or a smart phone/PDA Frequency Valid

Standard cell phone

Percent

Valid Percent

1,382

76.8

76.8

341

18.9

18.9

Both

77

4.3

4.3

Total

1,800

100.0

100.0

Smart phone/PDA

What type of Smart phone/PDA do you use? Frequency Valid

Valid Percent

113

6.3

26.9

BlackBerry

147

8.2

35.2

46

2.6

11.0

1

0.1

0.3

108

6.0

25.8

Treo Sidekick Other Not sure Total Missing

Percent

iPhone

0

3

0.2

0.8

418

23.2

100.0

1,382

76.8

Total

1,800

100.0

When thinking about the future of communications, which of the following do you think will be more likely to drive innovation? Frequency Valid

Percent

Valid Percent

New voice services from telephone service providers such as

187

10.4

10.4

New Internet-based services from companies such as Google an

515

28.6

28.6

New devices from manufacturers such as Apple, Nokia and Moto

589

32.7

32.7

Not sure

509

28.3

28.3

1,800

100.0

100.0

Total

Do you view your cell phone/mobile device more as a phone to make calls on, or as a personal computer to access the Internet and use applications? Frequency Valid

Phone

50

2.8

2.8

347

19.3

19.3

Not sure Total

Valid Percent

77.6

Personal computer Both

Percent

1,396

77.6

6

0.3

0.3

1,800

100.0

100.0

If you had to get rid of your desktop/laptop computer or your cell phone/mobile device, which one would you choose? Frequency Valid

Desktop/laptop computer Cell phone/ mobile device

Total

Valid Percent

19.1

19.1

1,195

66.4

66.4

I do not own a computer Not sure

Percent

344 6

0.3

0.3

256

14.2

14.2

1,800

100.0

100.0

As cell phones/mobile devices continue to evolve and improve, which of the following is most important to you? Frequency Valid

Percent

Valid Percent

Having one device that serves all my needs

409

22.7

22.7

Less expensive services from my mobile carrier

999

55.5

55.5

More control over customizing my mobile device with applicat

140

7.8

7.8

The ability to conduct high-quality, live mobile video calls

21

1.2

1.2

Replacing my computer/lap top with a mobile device

59

3.3

3.3

172

9.5

9.5

1,800

100.0

100.0

None/NS Total

Recently, an upper-level executive from a mobile carrier said that consumers would rather have their mobile devices' applications chosen for them than to have the ability to choose the applications for themselves. Do you agree or disagree with that statement? Frequency Valid

Strongly agree

Percent

Valid Percent

33

1.8

1.8

Somewhat agree

190

10.6

10.6

Somewhat disagree

454

25.2

25.2

Strongly disagree

995

55.3

55.3

Not sure

127

7.1

7.1

1,800

100.0

100.0

Total

Do you download applications on your cellular phone/mobile device? Frequency Valid

Yes No

Valid Percent

26.2

26.2

1,296

72.0

72.0

33

1.8

1.8

1,800

100.0

100.0

Not sure Total

Percent

471

Which of the following applications have you added to your cell phone/mobile device? f $q11

Col Response %

Games

310

61.6%

Music applications

251

49.8%

96

19.0%

Chat/ instant messaging

200

39.8%

Local directory applications

267

52.9%

Social networking applications

160

31.8%

47

9.4%

Video player applications

None of these NS Total

8

1.5%

504

100.0%

In terms of functionality, applications, etc., do you feel that you have more control over your cellular phone/mobile device or your desktop/ laptop computer? Frequency Valid

Cellular phone/mobile device Desktop/laptop computer No difference in control

Percent

Valid Percent

107

5.9

5.9

1,401

77.8

77.8

244

13.5

13.5

Valid

I do not have a desktop or laptop computer

8

0.4

0.4

41

2.3

2.3

1,800

100.0

100.0

Not sure Total

How likely are you to switch all of your communications away from your landline phone and toward your cell phone/mobile device? Frequency Valid

Percent

Valid Percent

Very likely

505

28.0

28.0

Somewhat likely

377

20.9

20.9

Somewhat unlikely

376

20.9

20.9

Very unlikely

485

26.9

26.9

58

3.2

3.2

1,800

100.0

100.0

Not sure Total

Do you agree or disagree that you see your cellular phone/mobile device as an extension of your desktop/laptop computer? Frequency Valid

Percent

Valid Percent

Strongly agree

167

9.3

9.3

Somewhat agree

392

21.8

21.8

Somewhat disagree

415

23.1

23.1

Strongly disagree

751

41.7

41.7

6

0.3

0.3

69

3.8

3.8

1,800

100.0

100.0

I do not have a desktop or laptop computer Not sure Total

When taking a short trip of three days or less, how likely are you to leave your laptop computer behind and just take your cellular phone/mobile device along instead? Frequency Valid

Percent

Valid Percent

Very likely

625

34.7

34.7

Somewhat likely

241

13.4

13.4

Somewhat unlikely

195

10.9

10.9

Very unlikely

405

22.5

22.5

I do not own a laptop computer

285

15.8

15.8

49

2.7

2.7

1,800

100.0

100.0

Not sure Total

Do you agree or disagree that you would pay more for a cellular phone/mobile device that let you control your applications?

Frequency Valid

Missing

Percent

Valid Percent

Strongly agree

129

7.1

7.1

Somewhat agree

464

25.8

25.8

Somewhat disagree

440

24.4

24.4

Strongly disagree

494

27.4

27.4

Not sure

274

15.2

15.2

Total

1,800

100.0

100.0

0

1,463

81.3

1,800

100.0

Total

AgeGroup Frequency Valid

Valid Percent

388

21.5

21.6

30-49

716

39.8

39.9

50-64

411

22.8

22.9

65+

280

15.5

15.6

1,794

99.7

100.0

Total Missing

Percent

18-29

0

Total

6

0.3

1,800

100.0

AgeGroup-B Frequency Valid

Valid Percent

112

6.2

6.2

25-34

417

23.2

23.3

35-54

705

39.2

39.3

55-69

409

22.7

22.8

70+

151

8.4

8.4

1,794

99.7

100.0

6

0.3

1,800

100.0

Total Missing

Percent

18-24

0

Total

Education Frequency Valid

No College Degree

956

Percent

Valid Percent

53.1

53.5

Valid College Degree+ Total Missing

830

46.1

46.5

1,786

99.2

100.0

0.00

Total

14

0.8

1,800

100.0

Race Frequency Valid

Missing

White

Percent

Valid Percent

1,283

71.3

73.5

Hisp

176

9.8

10.1

AfrAmer

215

11.9

12.3

Asian

35

1.9

2.0

Other

37

2.0

2.1

Total

1,745

96.9

100.0

0.00

Total

55

3.1

1,800

100.0

Live Frequency Valid

Missing

Percent

Valid Percent

Lge City

609

33.8

34.0

Sm City

382

21.2

21.4

Suburbs

494

27.4

27.6

Rural

305

17.0

17.0

Total

1,790

99.4

100.0

0

Total

10

0.6

1,800

100.0

Ideology Recoded Frequency Valid

Valid Percent

495

27.5

28.6

Moderate

465

25.8

26.8

Conservative

774

43.0

44.6

1,734

96.3

100.0

Total Missing

Percent

Liberal

0.00

Total

Religion

66

3.7

1,800

100.0

Frequency Valid

Valid Percent

374

20.8

26.1

Protestant

771

42.9

53.8

30

1.7

2.1

258

14.3

18.0

Total

1,434

79.7

100.0

0.00

366

20.3

1,800

100.0

Jewish Other/None Missing

Percent

Catholic

Total

BornAgain Frequency Valid

Missing

Percent

Valid Percent

Yes

374

20.8

No/NS

380

21.1

50.4

Total

754

41.9

100.0

1,046

58.1

1,800

100.0

0

Total

49.6

Union Frequency Valid

Missing

Yes

Percent

Valid Percent

311

17.3

No/NS

1,467

81.5

82.5

Total

1,778

98.8

100.0

0

Total

22

1.2

1,800

100.0

17.5

Child<17 Frequency Valid

Missing

Yes

Percent

Valid Percent

493

27.4

27.7

No/NS

1,288

71.6

72.3

Total

1,781

99.0

100.0

19

1.0

1,800

100.0

0

Total

Status Frequency Valid

Married

1,018

Percent

Valid Percent

56.6

57.3

Valid Single

418

23.2

23.5

D/W/S

268

14.9

15.1

Civil union Total Missing

72

4.0

4.1

1,777

98.7

100.0

0

Total

23

1.3

1,800

100.0

Residency Frequency Valid

Valid Percent

377

21.0

21.1

America

916

50.9

51.1

The planet earth

448

24.9

25.0

50

2.8

2.8

1,792

99.6

100.0

8

0.4

1,800

100.0

NS/refused Total Missing

Percent

My city or town

0

Total

Armed Forces Frequency Valid

Missing

Yes

Percent

Valid Percent

357

19.8

No/NS

1,425

79.2

80.0

Total

1,782

99.0

100.0

0

Total

18

1.0

1,800

100.0

20.0

NASCAR fan Frequency Valid

Missing

Yes

Percent

Valid Percent

232

12.9

13.0

No/NS

1,552

86.2

87.0

Total

1,784

99.1

100.0

16

0.9

1,800

100.0

0

Total

Attend services Frequency Valid

Weekly+

193

Percent

Valid Percent

10.7

11.1

Valid Weekly

356

19.8

20.4

1-2/Mo

211

11.7

12.1

Holidays

106

5.9

6.1

Rarely

584

32.5

33.5

292

16.2

16.8

1,744

96.9

100.0

Never Total Missing

0

Total

56

3.1

1,800

100.0

Investor Class Frequency Valid

Missing

Yes

Percent

Valid Percent

684

38.0

No/NS

1,080

60.0

61.2

Total

1,764

98.0

100.0

36

2.0

1,800

100.0

0

Total

38.8

Wal-Mart Frequency Valid

Missing

Percent

Valid Percent

Weekly

297

16.5

16.6

Few/Mo

526

29.2

29.4

1-2/yr

594

33.0

33.2

Never

346

19.2

19.4

Other

24

1.3

1.3

Total

1,787

99.3

100.0

0

Total

13

0.7

1,800

100.0

Valid Passport Frequency Valid

Total

Valid Percent

949

52.7

No/NS

844

46.9

47.1

1,793

99.6

100.0

Total Missing

Percent

Yes

0

7

0.4

1,800

100.0

52.9

Income Frequency Valid

Valid Percent

147

8.2

$25-35K

157

8.7

9.8

$35-50K

227

12.6

14.1

$50-75K

391

21.7

24.4

$75-100K

248

13.8

15.5

$100+

434

24.1

27.1

1,603

89.1

100.0

Total Missing

Percent

< $25K

0

Total

197

10.9

1,800

100.0

9.2

Gender Frequency Valid

Male Female Total

Missing Total

0

Percent

Valid Percent

872

48.4

914

50.8

51.2

1,786

99.2

100.0

14

0.8

1,800

100.0

48.8

Cumulative Percent

21.4 48.4 78.6 100.0

Cumulative Percent

38.5 69.9 97.8 100.0

Cumulative Percent

76.8 95.7 100.0

Cumulative Percent

26.9 62.1 73.2 73.4 99.2 100.0

vation? Cumulative Percent

10.4 39.0 71.7 100.0

nd use applications? Cumulative Percent

77.6 80.4 99.7 100.0

se? Cumulative Percent

19.1 85.5 85.8 100.0

? Cumulative Percent

22.7 78.3 86.0 87.2 90.5 100.0

than to have the ability to choose the Cumulative Percent

1.8 12.4 37.6 92.9 100.0

Cumulative Percent

26.2 98.2 100.0

ktop/ laptop computer? Cumulative Percent

5.9 83.8 97.3

97.7 100.0

le device? Cumulative Percent

28.0 49.0 69.8 96.8 100.0

puter? Cumulative Percent

9.3 31.1 54.1 95.9 96.2 100.0

obile device along instead?

ations?

Cumulative Percent

34.7 48.1 58.9 81.4 97.3 100.0

Cumulative Percent

7.1 32.9 57.3 84.8 100.0

Cumulative Percent

21.6 61.5 84.4 100.0

Cumulative Percent

6.2 29.5 68.8 91.6 100.0

Cumulative Percent

53.5

100.0

Cumulative Percent

73.5 83.6 95.9 97.9 100.0

Cumulative Percent

34.0 55.4 83.0 100.0

Cumulative Percent

28.6 55.4 100.0

Cumulative Percent

26.1 79.9 82.0 100.0

Cumulative Percent

49.6 100.0

Cumulative Percent

17.5 100.0

Cumulative Percent

27.7 100.0

Cumulative Percent

57.3

80.8 95.9 100.0

Cumulative Percent

21.1 72.2 97.2 100.0

Cumulative Percent

20.0 100.0

Cumulative Percent

13.0 100.0

Cumulative Percent

11.1

31.5 43.6 49.7 83.2 100.0

Cumulative Percent

38.8 100.0

Cumulative Percent

16.6 46.0 79.3 98.7 100.0

Cumulative Percent

52.9 100.0

Cumulative Percent

9.2 18.9 33.1 57.5 72.9 100.0

Cumulative Percent

48.8 100.0

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