Zbornik Apstrakta Antim2018.pdf

Fakultet za informacione tehnologije i inženjerstvo Fakultet za poslovne studije i pravo UNIVERZITETA „UNION – NIKOLA TESLA” U BEOGRADU

Šesta međunarodna konferencija

PRIMENA NOVIH TEHNOLOGIJA U MENADŽMENTU I EKONOMIJI ANTiM 2018 Zbornik apstrakata

Urednik Prof. dr Maja Anđelković

Beograd, 2018

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

Faculty of Information Technology and Engineering Faculty of Business Studies and Law UNIVERSITY „UNION – NIKOLA TESLA”, OF BELGRADE

Izdavači Fakultet za poslovne studije i pravo Fakultet za informacione tehnologije i inženjerstvo Univerziteta „Union – Nikola Tesla” u Beogradu Za izdavača

Prof. dr Maja Anđelković, dekan, Fakulteta za informacione tehnologije i inženjerstvo Odgovorni urednici

6th International Conference

APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT AND ECONOMY ANTiM 2018 Book of Abstracts

Prof. Viacheslav Soloviov, Dobrov Center for Scientific and Technological Potential and History studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine Prof. Rok Strasek, Primorska University, Koper, Slovenia Prof. Yuri Doroshenko, Belgorod State Technological University, named after V.G. Shukov, Belgorod, Russian Federation Prof. Iztok Podbregar, University of Maribor, Kranj, Slovenia Prof. Alexander Tufanov, Saint-Petersburg State Agrarian University Saint Petersburg, Russian Federation Prof. Nela Rosic, The University of Queensland, Brisbane, Australia Odobrava Nastavno-naučno veće Fakulteta za informacione tehnologije i inženjerstvo Tehnički urednik Zoran Bojanic Dizajn korica Milan Jakovljevic Tiraž 200

Editor Professor Maja Andjelkovic

Redakcija Fakultet za informacione tehnologije i inženjerstvo u Beogradu 11070 Beograd, Sajmište 29, Jurija Gagarina 149A,Srbija Tel: (381)(11) 31-31-246 Sajt: www.antim.edu.rs Mejl: [email protected] Štampa Beopress, Beograd

Belgrade, Serbia, 2018

ISBN 978-86-81088-04-3

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

Publishers University „Union – Nikola Tesla”, Belgrade, Serbia Faculty of Business Studies and Law, Belgrade, Serbia Faculty of Information Technology and Engineering, Belgrade, Serbia For publisher Prof. Maja Andjelkovic, Dean, Faculty of Information Technology and Engineering, Belgrade, Serbia Reviewers Prof. Viacheslav Soloviov, Dobrov Center for Scientific and Technological Potential and History studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine Prof. Rok Strasek, Primorska University, Koper, Slovenia Prof. Yuri Doroshenko, Belgorod State Technological University, named after V.G. Shukov, Belgorod, Russian Federation Prof. Iztok Podbregar, University of Maribor, Kranj, Slovenia Prof. Alexander Tufanov, Saint-Petersburg State Agrarian University Saint Petersburg, Russian Federation Prof. Nela Rosic, The University of Queensland, Brisbane, Australia Admited from Education Council of Faculty of information technology and engineering Technical editor Zoran Bojanic Design cover Milan Jakovljevic Circulation 200 Editorial office and administration Faculty of Information Technology and Engineering 11070 Belgrade, Sajmiste 29, Jurija Gagarina 149A,Serbia Tel: (381)(11) 31-31-246 Website: www.antim.edu.rs E-mail: [email protected] Printed by Beopress, Belgrade

ISBN 978-86-81088-04-3

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ORGANIZACIONI ODBOR ORGANIZING COMMITTEE Prof. Dragana Radosavljevic, Faculty of business studies and law, University „UnionNikola Tesla”, Belgrade, Serbia Prof. Olja Arsenijevic, Faculty of business studies and law, University „Union-Nikola Tesla”, Belgrade, Serbia M.Sc. Aleksandar Andjelkovic, Faculty of information technology and engineering, Belgrade, University ,,Union-Nikola Tesla’’, Belgrade, Serbia M.Sc. Vladana Lilic, Faculty of business studies and law, University „Union-Nikola Tesla”, Belgrade, Serbia M.Sc. Ivica Stankovic, Faculty of business studies and law, University „Union-Nikola Tesla”, Belgrade, Serbia M.Sc. Daniela Kuzmanovic, Faculty of information technology and engineering, Belgrade, University ,,Union-Nikola Tesla’’, Belgrade (Serbia)

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

University „Union-Nikola Tesla“, Belgrade, Serbia Assoc. Prof. Aleksandra Zivaljevic, , Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia NAUČNI ODBOR SCIENTIFIC COMMITTEE Professor emeritus Zivota Radosavljevic, Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, Chairman. Prof. Maja Andjelkovic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Prof. Milan Radosavljevic, Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia Prof. Sava Smiljic, Faculty of information technology and engineering, University „UnionNikola Tesla“, Belgrade, Serbia Prof. Radoje Cvejic, Faculty of information technology and engineering, University „UnionNikola Tesla“, Belgrade, Serbia Prof. Velimir Scekic, Faculty of information technology and engineering, University „UnionNikola Tesla“, Belgrade, Serbia Prof. Velimir Dedic, Faculty of information technology and engineering, University „UnionNikola Tesla“, Belgrade, Serbia Prof. Petar Kocovic, Faculty of information technology and engineering, University „UnionNikola Tesla“, Belgrade, Serbia Prof. Vladimir Brusic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Prof. Mirjana Puharic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Prof. Natasa Sesum, Faculty of information technology and engineering, University „UnionNikola Tesla“, Belgrade, Serbia Prof. Biljana Stamatovic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Assoc. Prof.Rade Knezevic, , Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Assoc. Prof.Milun Kokanovic,, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Assoc. Prof.Radoljub Tomic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Assoc. Prof. Predrag Kovacevic,, Faculty of information technology and engineering,

Assoc. Prof. Vilmos Tot, , Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Milena Kukric,Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Ivana Ilic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Dejan Ilic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Ismet Derdemez, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Gordana Djuretic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Oliver Momcilovic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Nenad Dedic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Asst. Prof. Boris Damjanovic, Faculty of information technology and engineering, University „Union-Nikola Tesla“, Belgrade, Serbia Prof. Iztok Podbregar, Faculty of Organizational Sciences in Kranj, University of Maribor, Kranj, Slovenia Prof. Teodora Ivanuša, Faculty of Organizational Sciences in Kranj, University of Maribor, Kranj, Slovenia Asst. Prof. Polona Sprajc, Faculty of Organizational Sciences in Kranj, University of Maribor, Kranj, Slovenia Prof. Sergey Glagolev, Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation Prof. Yuri Doroshenko, Belgorod State Technological University, named after V.G. Shukov, Belgorod, Russian Federation Assoc. Prof. Irina Somina, Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation Prof. Evgeniy Zhgulyov, Saint-Petersburg State Agrarian University Saint Petersburg, Russian Federation Prof. Alexander Tufanov, Saint-Petersburg State Agrarian University Saint Petersburg, Russian Federation

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ANTiM 2014 24 - 26 April 2014 - Belgrade, Serbia

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

Asst. Prof. Aleksandra Karceva, Saint-Petersburg State Agrarian University Saint Petersburg, Russian Federation

SPONSORSHIP ORGANIZATION

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

KONFERENCIJU PODRŽALI SPONSORSHIP ORGANIZATION

Prof. Viktor Fauzer, Institute of socio-economic and energy problems of the North, Komi Science Centre of Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation Prof. Viacheslav Soloviov, Dobrov Center for Scientific and Technological Potential and History studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine Prof. Volodymyr Denysyuk, Dobrov Center for Scientific and Technological Potential and History studies at the National Academy of Sciences of Ukraine, Kyiv, Ukraine Prof. Ace Milenkovski, Faculty for Tourism, University for Tourism and Management, Skopje (Macedonia) Dr. Karl Schopf, Akademie fur Wissenschaftliche Forchung und Studium, Wien, Austria Asst. Prof. Valeri Chesnokov, Ukhta State Technical University, Ukhta, Republic of Komi, Russian Federation Asst. Prof. Anna Charina, Komi Republican Academy of State Service and Administration, Syktyvkar, Republic of Komi, Russian Federation Prof. Rok Strasek, Faculty of Management, Primorska University, Koper, Slovenia Prof. Matijaz Novak, Faculty of Management, Primorska University, Koper, Slovenia Assoc. Prof. Igor Stubelj, Faculty of Management, Primorska University, Koper, Slovenia Asst. Prof. Tatyana Sobolieva, Kiyev National Economic University named after Vadiym Getman, Kiyev, Ukraine Prof. Aleksandr Korablev, Faculty for Economy and Management, Saint Petrsburg State Forest Technical University, Saint Petrsburg, Russian Federation Prof. Svetlana Terescenko, Faculty for Economy and Management, Saint Petrsburg State Forest Technical University, Saint Petrsburg, Russian Federation Prof. Nela Rosic, Global Change Institute, The University of Queensland, Brisbane, Australia Prof. Alexios Panagopulos, National College Patras, Patras, Greece Prof. Dora Luz Gonzalez Banalez, Instituto Technologico del Durango, Durango, Mexico

MINISTRY OF EDUCATION AND SCIENCE

MINISTRY OF EDUCATION, SCIENCE AND TECHNOLOGICAL REPUBLIC SERBIA DEVELOPMENT Republic of Serbia

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

PREDGOVOR Danas, kada govorimo o Primeni novih tehnologija, mislimo uglavnom na informaciono komunikacione tehnologije (IKT). Sektor IKT je danas postao visoko rastuća industrija, obzirom da kreira miliona novih poslova i radnih mesta. On je po svim parametrima postao jedan od najvećih poslodavaca, sa tendencijom daljeg povećanja, koji indirektno stvara nove industrije i nova radna mesta, sa sve raznovrsnijim spektrom proizvoda i usluga. Sve to ima pozitivnog uticaja na rast društvenog bruto proizvoda, na poboljšanje životnog standarda i životnih i radnih uslova, obzirom da se mnoge javne i druge usluge dostupne na mreži i mogu se koristiti i mobilnim telefonom. Tako su se obistinile davne prognoze velikog svetskog futuriste Toflera kada je svojevremeno predviđao da će: “Sledeća nova “eksplozija” nastati kada se spoje genetika i kompjuteri. Govori se o organskim kompjuterima, biološkim supstancama kojе će imati ulogu poluprovodnika.” Prelazak na cloud computing je ustvari samo jedna faza u kojoj je IT infrastruktura prebačena u oblak. Rečju, nove, a pre svega informaciono komunikacione tehnologije su radikalno promenile svet, uvodeći ga u četvrtu industrijsku revoluciju Šesta Međunarodna naučna Konferencija “Primena novih tehnologija u menadžmentu i ekonomiji” - ANTIM 2018. godine se održava u uslovoma revolucionarnih tehnoloških, ali i organizacionih, političkih, društveno ekonomskih, ekoloških, etičkih i drugih promena. U zaoštrenim i sve složenijim političkim i drušvenim odnosima na globalnom nivou, postoji opasnost da nove tehnologije, a pre svega strateško oružje bude upotrebljeno u rešavanju nacionalnih, ili regionalnih problema. Stoga je velika odgovornost nauke, da se koriste one tehnologije koje doprinose napretku i progresu civilizacije i da spreči, odnosno onemogući njeno korišćenje za uništavanje ljudskog, materijalnog i ekološkog potencijala na globalnom nivou. Ova Međunarodna naučna konferencija se održava u vreme jubilarne proslave desetogodišnjice od osnivanja našeg Fakulteta za poslovne studije i pravo, u godini u kojoj vršimo promenu sadašnjeg naziva Fakulteta za strateški i operativni menadžment (FSOM) u Fakultet za informatičke tehnologije i inženjerstvo i kada

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

se Fakultet seli u novi prostor sa boljom tehničkom opremljenošću u odnosu na prethodne godine. Ovde se na najbolji način primenjuju nove, a pre svega informaciono-komunikacione tehnologije u sferi obrazovnog procesa, u administraciji i stučnim službama fakulteta. Vizija daljeg razvoja svih struktura je u pravcu digitalizacije, verujući da ćemo u narednim godinama digitalizovati sve procese i da će fakultet raditi bez papira. Sam model održavanja ove konferencije je promenjen, što znači da mi pričamo, ali i primenjujemo nove tehnologije i načine rada. U navedenom kontekstu danas će se demostrirati korišćenje informaciono-komunikcionih tehnologija na način da će se u našu konferencije uključiti i eksperti sa različitih tačaka zemaljske kugle, sa promenjenim konceptom prezetnovanja radova i vraćanje tradicionalnim poster prezentacijama koje se ocenjuju i po tom osnovu ostvaruje veći efekat mereno brojem bodovа. Svet novih tehnologija će se u narednom periodu još dinamičnije razvijati, pojavom novih, bržih i pouzdanijih sredstava, što je najbolje otelotvoreno u poznatoj izreci Williama Finka: “Baš me briga što nemam kompjuter najnovije tehnologije. Za par nedelja, da ne govorim za nekoliko meseci, izlaze novi, bolji, sa većim kapacitetom, boljeg dizajna i što je najvažnije i jeftiniji”. Procene da će do 2050. godine biti napravljen kompjuter čija će pamet biti veća od pameti celokupnog čovečanstva više nisu fantazije. U navedenom kontekstu prilikom izgradnje novih tehnologija treba voditi računa o čoveku, kako bi i dalje zadržao najvažnije mesto na ovozemaljeskom svetu. Analize pokazuju da postoji objektivna opasnost da u visoko tehnološkom okruženju čovek bude ne samo marginalizovan, već i izbačen iz života i rada, pod izgovorom da su mašine pouzdanije i efektivnije. Na ovo je ukazao i poznati svetski konsultant Warren Bennis pre skoro sto godina: “Fabrike budućnosti imaće samo dvoje zaposlenih: čoveka i psa. Zadatak čoveka će biti da hrani psa, a zadatak psa da sprečava čoveka da dodiruje mašinu”. Čini se da dinamičan razvoj novih tehnologija zapostavlja navedenu činjenicu, što će u budućnosti dovesti do velikih problema u vezi otuđenja čoveka od njegovog generičkog bića. Zato se u organizovanju budućih međunarodnih naučnih Konferencija na pomenutu temu, mora naći mesto i za sociologe, psihologe, lekare, psihijatre, itd. Navedenom treba dodati još jedno alfa plus, a to je nužnost usklađivanja primene novih tehnologija sa uvođenjem novog dizajna u organizacijama, kako nova tehnologija u svojoj primeni i korišćenju ne bi imala ograničenja i time smanjivala iskorišćenost svojih potencijala. Ovo je realna opasnost koja se desila u prethodne dve decenije. Prema izveštaju OECD o tehnologiji i produktivnosti u poslednje dve decenije rast produktivnosti je bio sporiji, nego što je to bilo šezdesetih i sedamdesetih godina, iako se osamdesetih i devedesetih godina povećao fond

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

znanja i masovnije primenjivala informaciono-komunikciona tehnologija. Jedan od razloga je taj da primena novih tehnologija nije bila praćena potrebnim promenama institucionalnih, odnosno organizacionih modela. Dakle, uvedena je nova tehnologija, ali zadržana klasična industrijska, ili u još gorem slučaju agrarna ekonomija i društvo. U navedenom kontekstu, na ovoj međunarodnoj konferenciji ne postoje radovi koji se detaljnije bave ovim pitanjem, već je sva pažnja usmerena na primenu novih tehnologija. Na budućim međunarodnim naučnim konferencijama, naučni komitet bi trebao tematski da razmatra ovu problematiku, kako bi se primena novih tehnologija osvetlila sa različitih strana, a u cilju njenog što boljeg iskorišćavanja. Za 6. Međunarodnu naučnu konferenciju na temu: Primena novih tehnologija u menadžmentu i ekonomiji - ANTiM 2018” je pristiglo 104 radova od eksperata iz različitih delova sveta. Radovi su pisani od više autora, što im daje viši nivo kvaliteta, ali i od autora iz različitih zemalja čime se povećavaju naučni potencijali i omogućava razmena znanja, kao najvrednija aktivnost u savremenom svetu. Od ukupnog broja radova, 47 radova je dostavljeno od domaćih, a 57 od stranih autora. Od plenarnih radova, naučni komitet je izdvojio 8 radova koji će biti prezentovani putem video prezentacija ili putem postera kao nove tehnike u prezentaciji naučnih radova. Svi radovi su objavljeni u Zborniku radova Primena novih ehnologija u menadžmentu i ekonomiji - ANTiM 2018. Na srpskom, engleskom i ruskom jeziku, kao i Zbornik apstrakta. Zbornik radova i Zbornik apstrakta je dostupan za preuzimanje na sajtu ANTiM 2018. Naučni komitet se zahvaljuje svim autorima i učesnicima Međunarodne naučne konferencije na temu Primena novih tehnologija u menadžmentu i ekonomiji, kao i učesnicima koji su se putem linka uzeli učešće u radu konferencije i na taj način najbolje prikazali mogućnosti i snagu novih tehnologija.

U Beogradu, Dekan 19-21. aprila 2018. Fakulteta za informcione tehnologije i inženjerstvo prof. dr Maja Anđelković

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

cal equipment compared to previous years. Here, in the best way, new, and above all, information and communication technologies are applied in the sphere of the educational process, in the administration and in professional services of the faculty. The vision of further development of all structures is towards digitalization, believing that in the coming years we will digitize all processes and that the faculty will work without paper.

FOREWORD Today, when we talk about Applying new technologies, we mean mainly information communication technologies (ICT). Today, the ICT sector has become a highly-growing industry, as it creates millions of new jobs. By all parameters it has become one of the largest employers, with the tendency of further increase, which indirectly creates new industries and new jobs, with an increasingly diverse range of products and services. All of this has a positive impact on the growth of gross domestic product, on improving living standards and living and working conditions, as many public and other services are available online and can also be used with mobile phones. The words of the great world futurist Tofler became true when he once predicted that: “The next new” explosion” will occur when genetics and computers join together. We talk about organic computers, biological substances that will play the role of a semiconductor. “The transition to cloud computing is is in fact only one phase in which IT infrastructure is transferred to the cloud. In one word, new and, above all, information communication technologies radically changed the world, introducing it to the fourth industrial revolution.

The model of this IC has been changed, which means that we are talking about, but also applying new technologies and modes of operation. In this context, the use of information and communication technologies will be demostrated today in a way that experts from different points of the globe will be included in our conference, with the changed concept of presenting the papers and returning to the traditional poster presentations that are evaluated and on the basis of which a greater effect is measured the number of points, greater even than presented scientific and expert papers. The world of new technologies will develop even more dynamically in the coming period, with the emergence of new, faster and more reliable assets, which is best embodied in William Finck’s famous saying: “I do not care that I do not have the latest technology computer. In a couple of weeks, not to speak in a matter of months, new, better, bigger capacity, better design and most importantly cheaper once are coming out. “ Estimates that by 2050 a computer will be created whose mind will be greater than the wisdom of all mankind is no longer a fantasy.

Sixth International Scientific Conference Application of new technologies in management and economics - ANTIM in 2018 is held in condition of revolutionary technological as well as organizational, political, socio-economic, ecological, ethical and other changes. In harsher and increasingly complex political and social relations at the global level, there is a danger that new technologies, and above all, strategic weapons will be used to solve national, or regional problems. Therefore, it is a great responsibility of science to use those technologies to contribute to the progress of civilization and to prevent or disable its use for the destruction of human, material and ecological potential on a global scale.

In this context, when building new technologies, one should take care of a man in order to keep his most important place in the earthly world. Analyzes show that there is an objective danger that in a high-tech environment a person is not only marginalized, but also expelled from life and work, on the pretext that machines are more reliable and effective. Well-known world consultant Warren Bennis pointed out to this about nearly a hundred years ago: “The factory of the future will have only two employees: a man and a dog. The task of a man will be to feed the dog, and the task of the dog is to prevent a person from touching the machine. “ It seems that the dynamic development of new technologies neglects this fact, which in the future will lead to great problems regarding the alienation of a man from his generic being. Therefore, in organizing future international scientific Conferences on this topic, one must find a place for sociologists, psychologists, doctors, psychiatrists, organizers, etc.

This International Scientific Conference is held at the jubilee celebration of the tenth anniversary of the founding of our Faculty of Business Studies and Law in the year in which we are changing the current name of the Faculty of Strategic and Operational Management (FSOM) to the Faculty of Information Technology and Engineering and when the Faculty moves into a new space with better techni-

To the aforementioned we must add another alpha plus, which is the necessity of aligning the application of new technologies with the introduction of new designs in organizations, as the new technology in its application and use would have no limitations and thus reduce the utilization of its potentials. This is a real danger that has occurred in the past two decades. According to the OECD report

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

on technology and productivity in the last two decades, productivity growth was slower than it was in the 1960s and 1970s, although in the 1980s and 1990s the knowledge fund increased and the information and communication technology was used more massively. One of the reasons is that the implementation of new technologies has not been accompanied by the necessary changes in institutional or organizational models. Thus, a new technology was introduced, but we retained the classic industrial, or, worse still, the agrarian economy and society. In this context, there are no papers on this IC that deal with this issue in detail, but all the attention is focused on the application of new technologies. At future international scientific conferences, the Scientific Committee should discuss these issues thematically so that the application of new technologies can be illuminated from different sides, in order to achieve its best use. For the sixth International scientific conference with the topic: Implementation of new technologies in management and economy 104 papers have arrived from experts from various part of the world. Many authors wrote the papers which provides a higher level of quality together with the fact that the authors come from different countries which increases the scientific potential and enables exchange of knowledge as the most important value in the modern world. From the total number of papers, 47 was submitted by local and 57 by foreign authors. From plenary papers, the Scientific Committee has selected 8 papers that will be presented through video presentations or posters as a new technique in the presentation of scientific papers. All papers are published in the Proceedings of the APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT AND ECONOMY ANTIM 2018. In Serbian, English and Russian, as well as the Abstracts Proceedings. The Proceedings and the Abstracts Review are available for download on the ANTIM 2018 website. The Scientific Committee thanks all the authors and participants of the International Scientific Conference on the Application of New Technologies in Management and Economics, as well as participants who take part in the Conference’s work through the link, thus best illustrating the possibilities of new technologies. Belgrade 19-21 April 2018

Dean Faculty of information technology and engineering Prof. Maja Andjelkovic

ПРЕДИСЛОВИЕ Сегодня, когда мы говорим о применении новых технологий, главным образом мы имеем в виду информационнo - коммуникационные технологии (ИКТ). Сегодня сектор ИКТ стал очень развитой отраслью, поскольку он создает миллионы новых рабочих мест. ИКТ сектор, по всем параметрам, стал одним из крупнейших работодателей, с тенденцией к дальнейшему увеличению, косвенно создавая новые отрасли и новые рабочие места с более разнообразным спектром продуктов и услуг. Все это оказывает положительное влияние на рост социального валового продукта, на улучшение уровня и условий жизни и работы, поскольку многие государственные и другие услуги доступны в Интернете и могут также использоваться и на мобильных телефонах. Таким образом, подтвердились на деле древние предсказания великого мирового футуриста Тоффлера: « Следующий «взрыв» возникает когда объединятся генетика и компьютеры. Речь идет о органических компьютерах, биологических веществах, которые будут играть роль полупроводников». Переход на облачные вычисления - это фактически только один этап, в которой ИТ-инфраструктура охвачена облаками. Новые, и прежде всего, информационно - коммуникационные технологии радикально изменили мир, вводя его в четвертую промышленную революцию. Шестая Международная научная конференция «Применение новых технологий в управлении и экономике» АНТиМ 2018, проводится в условиях революционных технологических, но и организационных, политических, социально-экономических, экологических, этических и других изменений. В обостренных и все более сложных политических и социальных отношениях на глобальном уровне существует опасность того, что новые технологии, и прежде всего стратегическое оружие, будут использоваться для решения национальных или региональных проблем. Поэтому огромная ответственность лежит на науке и заключается в использовании тех технологий, которые способствуют развитию цивилизации, а также предотвращают или препятствуют ее использованию для уничтожения человеческого, материального и экологического потенциалов во всем мире.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

Международная научная конференция АНТиМ 2018 проводится в году отмечания десятилетнего юбилея - основания и существования Факультета бизнеса и права, в году когда меняется название Факультета для стратегического и операционного менеджмента (ФСОМ) на Факультет информационных и инженерных технологий и когда факультет переселяется в новое здание с лучшим техническим оборудованием. На Факультетах, в администрировании, в в профессиональных службах и в области образовательного процесса лучшим способом применяются новые и прежде всего, информационно - коммуникационные технологии. Видение дальнейшего развития всех структур Факультета состоится в направлении к оцифровке, полагая, что в ближайшие годы оцифруются все процессы и что факультет будет работать без бумаги. Модель проведения этой конференции изменилась, а это значит, что мы говорим, но мы также применяем новые технологии и способы работы. В этом контексте сегодня будет продемонстрировано использование информационно-коммуникационных технологий, в работу нашей конференции будут включатся эксперты из разных точек земного шара, с измененной концепцией представления научных докладов и с возвратом традиционных плакатных презентаций. Мир новых технологий в предстоящем периоде будет развиваться еще более динамично, с появлением новых, более быстрых и надежных средств. Это лучше высказанно в известном заявлении Уильяма Финка: «Я вообще не обеспокоен тем, что у меня нет новейшего компьютера. В течение нескольких недель, не говоря уже в течение нескольких месяцев, выходят новые, лучшие, с большей емкостью, лучшим дизайном и, самое главное, более дешевыми». Оценки, что к 2050 году ум компьютера будет больше чем ум всего человечества, уже не фантазии. В этом контексте, при разработке новых технологий, нужно заботиться о человеке, чтобы сохранить самое важное место в мире. Анализ показывает, что существует объективная опасность того, что в высокотехнологичной среде человек не только маргинализируется, но также исключается из жизни и работы под оправданием того, что искусственные механизмы и машины более надежные и более эффективные. Об этом говорил известный мировой консультант Уоррен Беннис почти сто лет назад: «На заводе будущего будут только два сотрудника: мужчина и собака. Задача человека - накормить собаку, а задача собаки - не допустить, чтобы человек касался машины». Динамичное развитие новых технологий, похоже, игнорирует этот факт, который в будущем приведет к серьезным проблемам, связанным с отчуждением человека от его родового существа. Поэтому в организации будущих международных

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

научных конференций по вышеупомянутой теме необходимо найти место и пригласить на активное участие и диалог и социологов, психологов, врачей, психиатров и т. д. Следует добавить еще один альфа-плюс, который является необходимостью согласования применения новых технологий с внедрением нового дизайна в организациях, чтобы новые технологии не имели ограничений в применении и использовании и тем самым не уменьшали использование их потенциала. Это реальная опасность, которая произошла за последние два десятилетия. Согласно докладу ОЭСР о технологиях и производительности за последние два десятилетия, рост производительности был медленнее, чем в 1960-х и 1970-х годах, хотя в восьмидесятые и девяностые годы увеличилась база знаний и в более широком объеме применялись информационно-коммуникационные технологии. Одна из причин заключается в том, что применению новых технологий не последовало необходимых организационных изменений или изменений организационных моделей. Итак, появились новые технологии, но они сохранили классическую индустриальную или, что еще хуже, аграрную экономику и общество. На этой конференции все внимание было уделено применению новых технологи, а на будущих международных научных конференциях Научный комитет должен тематически рассматривать эту тематику, с целью освещения новых технологий с разных сторон и их использования лучшим способом. На Шестой международной научной конференции «Применение новых технологий в управлении и экономике - АНТиМ 2018» опубликованно 104 докладов, написанных экспертами из разных уголков мира. Доклады написанны несколькими авторами из одной страны, а также и авторами из разных стран, тем самым увеличивая научный потенциал и позволяя обмен знаниями как наиболее ценную деятельность в современном мире. Из общего количества опубликованных докладов - 47 докладов доставлено отечественными, а 57 иностранными авторами. Научный комитет конференции выбрал 8 пленарных докладов, которые будут представлены посредством видео-презентаций или плакатом в качестве новой техники представлений научных статей. Все доклады опубликованы в сборнике « Применение новых технологий в управлении и экономике - АНТиМ 2018». На сербском, английском и русском языках, а также опубликованн и сборник аннотаций. Материалы и сборники доступны для скачивания на сайте АНТиМ 2018.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

Научный комитет конференции признателен всем авторам и участникам Международной научной конференции «Применение новых технологий в управлении и экономике», а также и всем кто приняли участие в конференции в режиме прямой трансляции и, таким образом, лучшим способом представили возможности и силу новых технологий. В Белграде, 19-21 апреля 2018 г.

Декан Факультета информационных и инженерных технологий проф. д. эк. н. Майя Анджелкович

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SADRŽAJ CONTENTS PREDGOVOR��������������������������������������������������������������������������������������������������������������������������������������������������� 11 FOREWORD ����������������������������������������������������������������������������������������������������������������������������������������������������� 14 ПРЕДИСЛОВИЕ ��������������������������������������������������������������������������������������������������������������������������������������������� 17 A MARKET ORGANIZATION ANALISYS OF THE PARKING SPACE IN THE CITY OF BELGOROD������������������������������������������������������������������������������������������������������������������������������������������������������� 31

Roman Abakumov

ТАЙМ-МЕНЕДЖМЕНТ МЕДИАКОММУНИКАЦИИ: СТИЛЕВЫЕ ОСОБЕННОСТИ ��������� 33

Анна Абанина

UPRAVLJANJE EMOCIJAMA U SFERI POSLOVNOG PREGOVARANJA ��������������������������������������� 35

Maja Anđelković, Dragana Radosavljević, Aleksandar Anđelković 1

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KONCEPTI I STRATEGIJE USPOSTAVLJANJA KONKURENTNOSTI U ORGANIZACIJI����������� 37

Maja Anđelković, Dragana Radosavljević, Vladana Lilić 1

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KONCEPTI RAZVOJA NOVOG PROIZVODA U SAVREMENIM USLOVIMA������������������������������� 39

Aleksandar Anđelković, Milan Radosavljević, Alexios Panagopoulos 1

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NOVI IZAZOVI INFORMACIONO-KOMUNIKACIONIH TEHNOLOGIJA OD UTICAJA NA EKONOMIČNOST POSLOVANJA U POLJOPRIVREDI������������������������������������������������������������������������� 41

Maja Anđelković, Aleksandra Gajdobranski, Nedeljka Rosić 1

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POŽAR KAO BEZBEDNOSNI PROBLEM U REPUBLICI SRBIJI I MEHANIZMI PREVENCIJE� 43

Ratomir Antonović, Ana Matović, Marjan Marjanović 1

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ФИЛОСОФСКИЕ РЕФЛЕКСИИ ФЕНОМЕНА ЗАПАДНИЧЕСТВА В ПРАВОВОЙ КУЛЬТУРЕ РОССИИ: ПЁТР ЧААДАЕВ И МИХАИЛ БАКУНИН������������������������������������������������������������������������� 45

Михаил Арефьев, Антонина Давыденкова 1

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THEORETICAL AND PRACTICAL APPROACHES TO THE IMPLEMENTATION OF INTERNATIONAL MARKETING IN THE AGRARIAN SPHERE ������������������������������������������������������� 47

Mikhalina Arnatovich

UTICAJ JAVNOG DUGA I BUDŽETSKOG DEFICITA NA INFLATORNA KRETANJA����������������� 49

Violeta Babić, Ljiljana DJ. Stanković, Bojana Amanović 1

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ПРОБЛЕМЫ РОССИЙСКИХ ПРЕДПРИЯТИЙ ПРИ ПЕРЕХОДЕ К ИННОВАЦИОННОМУ ТИПУ РАЗВИТИЯ������������������������������������������������������������������������������������������������������������������������������������������� 51

Гульнара Балабанова, Татьяна Давыденко 1

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

RAZVOJ TRŽIŠTA OSIGURANJA U REPUBLICI SRBIJI����������������������������������������������������������������������� 77

Maja Dimić, Olja Arsenijević, Polona Šprajc 1

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КОНЦЕПТУАЛЬНЫЕ ПОДХОДЫ К УПРАВЛЕНИЮ ЦЕННОСТЬЮ ПРОЕКТОВ������������������� 53

НЕГОСУДАРСТВЕННОЕ ПЕНСИОННОЕ ОБЕСПЕЧЕНИЕ КАК ИНСТРУМЕНТ УМЕНЬШЕНИЯ НАГРУЗКИ НА ПЕНСИОННЫЙ ФОНД УКРАИНЫ����������������������������������������� 79

Людмила Батенко, Анастасия Лезина

Виктория Дорош, Елена Потемкина , Ирина Каминская

ХАРАКТЕРИСТИКА СОЦИАЛЬНОГО ПРЕДПРИНИМАТЕЛЬСТВА В РОССИИ В СФЕРЕ ВЫСШЕГО ОБРАЗОВАНИЯ ����������������������������������������������������������������������������������������������������������������������� 55

SAVREMENI MENADŽMENT VJERSKOG TURIZMA I MANASTIR MIHOLJSKA PREVLAKA I BOKI KOTORSKOJ ����������������������������������������������������������������������������������������������������������������������������������������� 81

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Ирина Белинская

Tripko Draganić

INOVATIVNA KULTURA: STRATEŠKO ORUĐE KREIRANJA INOVATIVNIH ORGANIZACIJA ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������ 57

Viktor Fauzer, Lybov Kuratova, Galina Fauzer

Duško Belović, Halil Hasanović 1

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PROBLEMS OF THE POPULATION REPRODUCTION IN THE RUSSIAN NORTH��������������������� 83 1

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MODEL RAZVOJA INOVATIVNE KULTURE ����������������������������������������������������������������������������������������� 59

DEMOGRAPHIC APPROACH TO ESTIMATION OF SUSTAINABLE DEVELOPMENT IN RUSSIAN NORTHERN REGIONS ������������������������������������������������������������������������������������������������������������� 85

Duško Belović,Halil Hasanović

Viktor Fauzer, Andrey Smirnov, Tatyana Lytkina

INTEGRATIVNO VOĐENJE SAVREMENIH INOVATIVNIH ORGANIZACIJA: MODEL TRAUTIN - L����������������������������������������������������������������������������������������������������������������������������������������������������� 61

АНАЛИЗ И СОВЕРШЕНСТВОВАНИЕ УПРАВЛЕНИЯ ГОСУДАРСТВЕННОЙ МОЛОДЁЖНОЙ ПОЛИТИКОЙ В РОССИЙСКОЙ ФЕДЕРАЦИИ������������������������������������������������� 87

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Duško Belović, Halil Hasanović

Алексей Гарявин, Даниил Сергеев

ЭКОЛОГИЗАЦИЯ ЭНЕРГЕТИКИ КАК ИМПЕРАТИВ КОНЦЕПЦИИ «ЗЕЛЕНОЙ» ЭКОНОМИКИ������������������������������������������������������������������������������������������������������������������������������������������������� 63

Yaroslava Glushchenko

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Ульяна Бигун

USE OF ELECTRONIC SYSTEMS IN THE WORKS OF THE MUNICIPAL MANAGEMENT BODIES��������������������������������������������������������������������������������������������������������������������������������������������������������������� 65

Olga Borisenko, Anna Kosareva 1

ПРИМЕНЕНИЕ ФОРСАЙТА В ФОРМИРОВИНИИ НАЦИОНАЛЬНОЙ ТУРИСТИЧЕСКОЙ СИСТЕМЫ УКРАИНЫ��������������������������������������������������������������������������������������������������������������������������������� 67

Маргарита Бойко, Алла Охрименко 1

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INFORMACIONE TEHNOLOGIJE U OBRAZOVANJU PREDUZETNIKA U SRBIJI��������������������� 69

Joso Cindrić, Marija Cindrić, Stevan Simić

RESEARCH ON STAKEHODLER DEMAND IN MANUFACTURE AND EXPLOITATION OF MOTOR VEHICLESS: STATISTICAL CUSTOMER DEMAND ANALYSIS���������������������������������������� 71

Tijana Cvetic, Oliver Momcilovic, Radoje Cvejic 2

Boris Damjanović , Predrag Kovačević, Velimir Dedić 2

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ŠKOLSKO RAZVOJNO PLANIRANJE - STRATEŠKI PROCES������������������������������������������������������������� 75

Katarina Diklić

NEPOSREDNA DEMOKRATIJA-IDEAL DEMOKRATIJE��������������������������������������������������������������������� 91

Dragan Golijan, Amira Delić 1

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Miodrag Gordić, Ivan Petrović, Predrag Gordić 1

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ПРЕДСТАВЛЕНИЯ О КАРЬЕРЕ В НАУЧНОМ ДИСКУРСЕ ПОСТИНДУСТРИАЛЬНОГО ОБЩЕСТВА.����������������������������������������������������������������������������������������������������������������������������������������������������� 95

Наталия Гура, Ирина Сингаевская 1

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INOVATIVNI POTENCIJALI MSP KAO FAKTOR INDUSTRIJSKOG RAZVOJA REPUBLIKE SRBIJE����������������������������������������������������������������������������������������������������������������������������������������������������������������� 97

Ivana Ilić, Radoljub Tomić, Dejan Ilić, Milun Kokanović 1

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МИНИМУМ ФИНАНСИРОВАНИЯ ПРИ ПОИСКЕ ПУТИ РАЗВИТИЯ БИЗНЕСА����������������� 99

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PREGLED OSNOVNIH KRIPTOGRAFSKIH NAČINA RADA������������������������������������������������������������� 73 1

CONCEPTUAL BASIS OF TAX PLANNING OF AN ENTERPRISE����������������������������������������������������� 89

KONTROLA I ZAŠTITA VAZDUŠNOG PROSTORA U REPUBLICI SRBIJI������������������������������������� 93

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1

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Наиль Исрафилов, Дмитрий Гвоздарев 1

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MENADŽMENT LJUDSKIH RESURSA ��������������������������������������������������������������������������������������������������� 101

Bojana Ivanković

ZNAČAJ GLOBALNOG TRENDA CIRKULACIJE MOZGOVA ��������������������������������������������������������� 103

Nikolaj Ivannikov, Nevena Krasulja, Gordana Đuretić 1

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ULOGA INTERNETA U SAVREMENOM POSLOVANJU������������������������������������������������������������������� 105

Milan Janković, Adriana Jović Bogdanović, Hristina Radović 1

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PRIMENA E-POSLOVANJA U REPUBLICI SRBIJI: STANJE I PERSPEKTIVE RAZVOJA����������� 107

Milan Janković, Bojan Marinković, Hristina Radović 1

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THE INFLUENCE OF IRREGULAR EXPLOITATION OF OILAND ITS DERIVATIVES IN THE ENVIRONMENT ������������������������������������������������������������������������������������������������������������������������������������������� 109

Miljojko Janosevic, Srboljub Nikolic, Nikola Veljkovic, Djurdjijana Ilic 1

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON THE GOALS OF SUSTAINABLE DEVELOPMENT����������������������������������������������������������������������������������������� 131

Lyubov Kuratova

МЕТОДОЛОГИЧЕСКИЕ ОСНОВЫ И ТЕХНОЛОГИИ ПОДГОТОВКИ БУДУЩИХ ПСИХОЛОГОВ К РАБОТЕ С ЛЮДЬМИ, НАХОДЯЩИМИСЯ В ЭКСТРЕМАЛЬНЫХ СИТУАЦИЯХ СЛУЖЕБНОЙ ДЕЯТЕЛЬНОСТИ ������������������������������������������������������������������������������� 133

Tamaрa Kушнирoвa

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PRIVREDNI RAZVOJ SRBIJE 2014-2016 U ODNOSU NA REGION ZAPADNOG BALKANA��� 111

ОСОБЕННОСТИ ВНЕДРЕНИЯ LEANМЕНЕДЖМЕНТА НА УКРАИНСКИХ ПРЕДПРИЯТИЯХ����������������������������������������������������������������������������������������������������������������������������������������� 135

Milica Kaličanin, Nina Savić, Zoran Kaličanin

Марина Кужель, Светлана Линовицкая

SOCIAL AND ECONOMIC CHALLENGES IN TRANSITION TO THE DIGITAL ECONOMY� 113

NORMATIVNI ASPEKTI MEĐUNARODNE REGULATIVE U OBLASTI PRIVATNE BEZBEDNOSTI����������������������������������������������������������������������������������������������������������������������������������������������� 137

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Mikhail Kanavtsev, Alla Popova 1

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Dejan Labović, Siniša Dostić, Božidar Otašević 1

ТУРИСТСКАЯ ДЕЯТЕЛЬНОСТЬ КАК МЕХАНИЗМ СОВРЕМЕННЫХ СОЦИОКУЛЬТУРНЫХ ТРАНСФОРМАЦИЙ������������������������������������������������������������������������������������� 115

Александра Карцева, Владана Лилич 1

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ELEMENTI INTERAKTIVNOG DIZAJNA I NJEGOVA PRIMENA U VIRTUELNOJ STVARNOSTI ������������������������������������������������������������������������������������������������������������������������������������������������� 139

Mioljub Lazarević, Svetlana Lazarević Petrović, Tamara Petković 1

ЭКОЛОГИЧЕСКИЕ АСПЕКТЫ РАЗВИТИЯ СЕЛЬСКОГО ХОЗЯЙСТВА СЕВЕРОЗАПАДНОГО РЕГИОНА РОССИИ ������������������������������������������������������������������������������������������������������� 117

Александр Картошкин, Валерий Беляков, Ирина Белинская 1

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ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ К ОЦЕНКЕ ЧЕЛОВЕЧЕСКОГО КАПИТАЛА ������������������������� 119

Елена Кажанова, Елена Чижова 1

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LOGISTICS INFRASTRUCTURE AS A COMPONENT OF THE NATIONAL PROMOTION SYSTEM ����������������������������������������������������������������������������������������������������������������������������������������������������������� 121

Natallia Kireyenka, Angelina Kosova 1

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РАЗВИТИЕ КОНЦЕПТУАЛЬНЫХ ОСНОВ ЛОГИСТИКИ В КОНТЕКСТЕ УСТОЙЧИВОГО РАЗВИТИЯ ����������������������������������������������������������������������������������������������������������������������������������������������������� 123

Инна Коблянская

NORMALNI ZAKON RASPODELE ZA DRŽAVE SEVERNA AMERIKE: KOEFICIJENT INTELIGENCIJE, OBRAZOVANJE I NEJEDNAKOST ������������������������������������������������������������������������� 125

Petar Kočović, Žaklina Kočović, Vladimir Kočović, Jelena Kočović, Tatjana Ivanović 1

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THE IMPORTANCE OF CROSS-CULTURAL COMMUNICATION IN BUSINESS: EVIDENCE FROM UKRAINE������������������������������������������������������������������������������������������������������������������������������������������� 141

Denys Lifintsev

ИННОВАЦИОННОЕ МЫШЛЕНИЕ БИЗНЕС-ОРГАНИЗАЦИИ: СУЩНОСТНЫЕ ХАРАКТЕРИСТИКИ ,ПРЕДПОСЫЛКИ И ПРОЦЕСС ФОРМИРОВАНИЯ ����������������������������� 143

Лариса Лигоненко

ФОРМИРОВАНИЕ ИННОВАЦИОННОЙ ЭКОСИСТЕМЫ РЕГИОНА КАК НЕОБХОДИМОЕ УСЛОВИЕ ЕГО ЭКОНОМИЧЕСКОГО РАЗВИТИЯ��������������������������������������������������������������������������� 145

M. Люлюченко, Ю. Селиверстов 1

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EKONOMSKI ASPEKTI I PROBLEMI U REALIZACIJI BERLINSKOG PROCESA ����������������������� 147

Lidija Madžar

TELEFONSKA APLIKACIJA BALKAN (TAB) PODRŠKA ZA UKLJUČIVANJE MALIH I SREDNJIH PREDUZEĆA ZAPADNOG BALKANA U TOKOVE RASTUĆE EKONOMIJE U POST RECESIJI, UKLJUČIVANJE U POKRETANJU NOVOG CIKLUSA RAZVOJA EKONOMIJE U ZEMLJAMA KOJE SU IZAŠLE IZ RECESIJE������������������������������������������������������������������������������������������� 149

НООМЕНЕДЖМЕНТ КАК ПРОИЗВОДНОЕ ОТ ЭНЕРГИИ ЦИ ������������������������������������������������� 127

Ksenija Maid, Nedžo Maid

ВЛАСТЬ ПОДЧИНЕННЫХ В МЕНЕДЖМЕНТЕ ������������������������������������������������������������������������������� 129

КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ ИССЛЕДОВАНИЯ ИННОВАЦИОННОИНВЕСТИЦИОННЫХ ДРАЙВЕРОВ В ЭКОНОМИЧЕСКОЙ НАУКЕ����������������������������������������� 151

Виктор Коростелев Сергей Куприянов

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Ирина Малыхина

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

OCENA TRŽIŠNE STRUKTURE PROIZVOĐAČA MLEKA I MLEČNIH PROIZVODA U SRBIJI ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 153

Jelena Marinković, Dušan Radomirović, Nenad Marinković 1

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Branko Marković, Dejan Ilić, Nikolaj Ivannikov 2

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НОВЫЕ ТЕНДЕНЦИИ КРИЗИСНОГО УПРАВЛЕНИЯ НА УРОВНЕ МЕСТНОГО САМОУПРАВЛЕНИЯ В ПОЛЬШЕ����������������������������������������������������������������������������������������������������������� 179

Żanna Pleskacz, Józef Wróbel 1

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OPTIMIZACIJA PORTFOLIJA ������������������������������������������������������������������������������������������������������������������� 157

Branka Marković, Marinko Markić 1

UTICAJ NOVIH TEHNOLOGIJA NA UPRAVLJANJE SPORTOM���������������������������������������������������� 177

Ljupka Petrevska , Miloš Mihajlović

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ANALIZA RAZLIČITIH MOGUĆNOSTI FINASIRANJA SMART CITY PROJEKATA I INICIJATIVA��������������������������������������������������������������������������������������������������������������������������������������������������� 155 1

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ORGANIZACIONA KULTURA I UTICAJ NA INOVACIJE I PROMENE����������������������������������������� 181

Milan Radosavljević, Aleksandar Anđelković, Edita Kastratović 1

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ЭКОНОМИЧЕСКАЯ ПРИРОДА ВОЗНИКНОВЕНИЯ ДИФФЕРЕНЦИАЦИИ В УРОВНЯХ РАЗВИТИЯ ОТДЕЛЬНЫХ ТЕРРИТОРИЙ УКРАИНЫ��������������������������������������������������������������������� 159

Виктория Медведь

ОСОБЕННОСТИ ОБЕСПЕЧЕНИЯ ИНФОРМИРОВАННОСТИ НАСЕЛЕНИЯ РЕСПУБЛИКИ БЕЛАРУСЬ В СФЕРЕ ПРОДОВОЛЬСТВЕННОЙ БЕЗОПАСНОСТИ И ЗДОРОВОГО ПИТАНИЯ ��������������������������������������������������������������������������������������������������������������������������� 161

Светлана Мицкевич

METHODOLOGICAL APPROACH TO TRANSITION TO ENVIRONMENTALLY SOUND FARMING��������������������������������������������������������������������������������������������������������������������������������������������������������� 163

Vladislav Minin, Aleksandr Briukhanov, Igor Subbotin 1

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APPLICATION OF ECONOMIC-MATHEMATICAL MODELLING TECHNOLOGIES IN INVESTMENT MANAGEMENT OF UKRAINE’S AGRARIAN SECTOR AND REGIONS����������� 165

Andrii Mykhailov, Tetiana Kharchenko 1

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HAZARDS OF ACCIDENT OF OIL DERIVATIVES������������������������������������������������������������������������������� 167

Srboljub Nikolic, Miljojko Janosevic, Branko Tesanovic, Djurdjijana Ilic 1

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RAZUMEVANJE STRATEGIJE I NJENIH PODSISTEMA KAO KLJUČNI FAKTOR NACIONALNE I KORPORTIVNE USPEŠNOSTI����������������������������������������������������������������������������������� 185

Života Radosavljević, Aleksandar Anđelković, Milan Radosavljević 1

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ULOGA MASOVNIH MEDIJA U SPORTSKOJ JAVNOSTI ����������������������������������������������������������������� 189

Dragan Rajević

ИНТЕЛЛЕКТУАЛЬНЫЙ ПОТЕНЦІАЛ И ЕГО ТРАНСФОРМАЦИЯ В ИНТЕЛЛЕКТУАЛЬНЫЙ КАПИТАЛ ����������������������������������������������������������������������������������������������������� 191

Надежда Рудь

THE BASIC DIRECTIONS OF DEVELOPMENT OF THE MARKET OF ADVERTISING SERVICES OF THE REPUBLIC OF BELARUS AND THE COUNTRIES OF THE EURASIAN ECONOMIC UNION������������������������������������������������������������������������������������������������������������������������������������� 193

Elina Sadykova

ТЕХНОЛОГИИ РАБОТЫ С КОРПОРАТИВНЫМИ КЛИЕНТАМИ: НОВЫЕ ПОДХОДЫ И ТЕНДЕНЦИИ������������������������������������������������������������������������������������������������������������������������������������������������� 195

Екатерина Щетинина, Елена Щетинина 1

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МЕХАНИЗМЫ СТРАТЕГИЧЕСКОГО ПАРТНЕРСТВА ГОСУДАРСТВА И БИЗНЕСА В КОНТЕКСТЕ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ������������������������������������������������������������������� 169

Оксана Охрименко, Виктория Пигуль 1

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UPRAVLJANJE KVALITETOM U TEHNOLOŠKOM PROCESU IZRADE DIGITALNIH TOPOGRAFSKIH KARATA������������������������������������������������������������������������������������������������������������������������� 197

Dragoljub Sekulović, Siniša Drobnjak 1

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РАЗВИТИЕ ГЛОБАЛЬНО-ИНТЕГРИРОВАННЫХ ОРГАНИЗАЦИОННЫХ СТРУКТУР В УСЛОВИЯХ СТАНОВЛЕНИЯ ИНДУСТРИИ 4.0������������������������������������������������������������������������������� 199

КОНСТРУКТИВНОЕ И ДЕСТРУКТИВНОЕ ВЛИЯНИЕ ТЕХНОЛОГИИ 3D-ПЕЧАТИ НА ИННОВАЦИОННОЕ РАЗВИТИЕ СТРОИТЕЛЬНОГО СЕКТОРА����������������������������������������������� 171

Елена Шатилова, Олег Швиданенко

ADMINISTRACIJA ZNANJE – ALATI WEB 2.0 U NASTAVU ����������������������������������������������������������� 173

Татьяна Шевченко

Петр Оспищев

Michail Pappas, Crysoula Papvasileiou 1

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КЛЮЧЕВЫЕ ПРЕДПОСЫЛКИ ФОРМИРОВАНИЯ ИНДУСТРИАЛЬНОГО СИМБИОЗА КАК БИЗНЕС-МОДЕЛИ СОЗДАНИЯ ЦЕННОСТИ ИЗ ОТХОДОВ������������������������������������������������������� 201

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ISPITIVANJE STAVOVA KORISNIKA PRIRODNE KOZMETIKE U SRBIJI ����������������������������������� 175

Marko Pavlović, Milijanka Ratković, Živan Bajić 1

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PREDUZETNIŠTVO I PROBLEMI TRANSNACIONALNOG PREDUZETNIŠTVA U REPUBLICI SRBIJI���������������������������������������������������������������������������������������������������������������������������������������������������������������� 203

Miodrag Simić, Aca Marković, Marko Špiler 1

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

АНАЛИЗ ВЛИЯНИЯ ИННОВАЦИЙ НА ЭКОНОМИЧЕСКОЕ РАЗВИТИЕ ПОСТСОЦИАЛИСТИЧЕСКИХ СТРАН (НА ПРИМЕРЕ ПОЛЬШИ, БОЛГАРИИ, УКРАИНЫ)����������������������������������������������������������������������� 205

Наталья Скоробогатова

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

РАЗРАБОТКА ТЕОРЕТИЧЕСКИХ И МЕТОДОЛОГИЧЕСКИХ ПРИНЦИПОВ НАЛОГОВОГО АНАЛИЗА АКТИВОВ И КАПИТАЛА ХОЗЯЙСТВУЮЩИХ СУБЪЕКТОВ������������������������������� 229

Сергей Воронин, Юрий Дорошенко 1

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ODRŽIVI RAZVOJ I USTROJ EUROPSKE UNIJE I REPUBLIKE HRVATSKE ������������������������������� 231

GEOINFORMACIONE INOVACIJE: 3D GRADSKI MODEL����������������������������������������������������������������������������������������������������������������������������������� 207

Dragana Skorup, Slavko Vasiljević, Dragoljub Sekulović 1

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КОМПЛЕКСНЫЕ ОЦЕНКИ И РЕЙТИНГИ УСТОЙЧИВОСТИ ФУНКЦИОНИРОВАНИЯБЕЛГОРОДСКИХ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ В2016 Г. ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 209

Ирина Слабинская, Ольга Бендерская 1

Vidoje Vujić

CROSS-COMPANY DATA MANAGEMENT AS A STRATEGIC ADVANTAGE– AN EXPLORATORY STUDY����������������������������������������������������������������������������������������������������������������������� 233

Wanja Wellbrock, Christoph Hein 1

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TRANSFORMACIONO LIDERSTVO U FUNKCIJI PREVAZILAŽENJA KRIZA ORGANIZACIJE ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 235

Velemir Zekić , Cvijetin Živanović

2

1

КЛАСТЕРЫ КАК ИНСТРУМЕНТ УПРАВЛЕНИЯ РЕГИОНАЛЬНЫМ РАЗВИТИЕМ����������� 211

2

ИНВЕСТИЦИОННАЯ ДЕЯТЕЛЬНОСТЬ БАНКОВ В РЕСПУБЛИКЕ БЕЛАРУСЬ ����������������� 237

Александр Слепокуров

Марина Зеленкевич

ВЛИЯНИЕ ВНУТРЕННИХ ФАКТОРОВ КОМПАНИИ НА ФОРМИРОВАНИЕ СТРАТЕГИИ УПРАВЛЕНИЯ ИНТЕЛЛЕКТУАЛЬНОЙ СОБСТВЕННОСТЬЮ��������������������������������������������������� 213

RAZVOJ ZNANJA I INOVACIJA KAO BITAN FAKTOR U PROCESIMA UNAPREĐIVANJA KONKURENTNOSTI PRIVREDE SRBIJE ����������������������������������������������������������������������������������������������� 239

ТатьянаСоболева, Юлия Лазаренко

Stefan Zimonjić

СЕКТОР ИССЛЕДОВАНИЙ И РАЗРАБОТОК СТРАН ЕВРОСОЮЗА: ДИАГНОСТИКА СОСТОЯНИЯ И ОЦЕНКА СТРУКТУРНО-ДИНАМИЧЕСКИХ ГАРМОНИЙ������������������������� 215

ZNAČAJ FAZE „ODMRZAVANJE“ U PROCESU ORGANIZACIONIH PROMENA RADI PREVAZILAŽENJA KRIZE U ORGANIZACIJI��������������������������������������������������������������������������������������� 241

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Ирина Сомина

Cvijetin Živanović, Velemir Zekić 1

TESTOVI PENETRACIJE KAO VID ZAŠTITE OD ZLONAMERNIH NAPADA NA INFORMACIONI SISTEM��������������������������������������������������������������������������������������������������������������������������� 217

Ivica Stanković , Milena Kukrić , Radoje Cvejić 1

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TRANSNACIONALNI ORGANIZOVANI KRIMINAL–MEĐUNARODNI I REGIONALNI MEHANIZMI SUZBIJANJA ����������������������������������������������������������������������������������������������������������������������� 219

Vladan Stanković

МЕХАНИЗМЫ ОБЕСПЕЧЕНИЯ УСТОЙЧИВОГО РАЗВИТИЯ АГРАРНОЙ ЭКОНОМИКИ В УКРАИНЕ ������������������������������������������������������������������������������������������������������������������������������������������������������� 221

Наталия Стоянец

CAD APPLICATION IN THE DESIGN OF OBJECTS AND AMBIENT FOR EDUCATION, IMPLEMENTATION AND PROMOTION OF PRODUCTS����������������������������������������������������������������� 223

Radoljub Tomić, Miloš Arsić, Milun Kokanović, Siniša Arsić 1

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ОЦЕНКА КАЧЕСТВА УПРАВЛЕНИЯ В РОССИЙСКИХ ОРГАНАХ ВЛАСТИ ����������������������� 225

Алексей Цветков, ЕленаПлешакова 1

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CHALLENGES OF SOCIAL ENGINEERING THREATS TO MANAGEMENT������������������������������� 227

Sergej Uljanov, Dragan Trivan, Milan Milosevic 1

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UDC 659.113.26

A MARKET ORGANIZATION ANALISYS OF THE PARKING SPACE IN THE CITY OF BELGOROD Roman Abakumov Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] Abstract: This article analyzes the organization regarding parking space in the city of Belgorod and we made an analytical review of the market pertaining tosold parking space in the parking lots of various types in the city of Belgorod. Within this article we provide data on the cost of parking places, their location, size and ownership. A total of 7,143 parking spaces were installed in different types of car parks and at the moment there are construction of parking lots in the amount of 3,069 car places. It is also planned to increase the number of car spaces by planning the construction of new parking lots for 5,946 cars. According to the conducted research, there was a discrepancy between the number of car places at shopping centers and regulatory indicators. To date, in Belgorod, 190 parking lots for 2258 parking spaces. In general, car-places are located in parking pockets along roads, but there are also flat closed parking lots. In Belgorod, the number of car places per one apartment is taken to be equal to 1, and guest parking in the local area should be 1 car place per 2 apartments. A city zoning was held in order to identify the dependencies of the value of the locations of the parking place or parking of any type. A completed analyzation of regulations and documents in the construction field and parking in the Organization revealed violations with the parking spaces in the city of Belgorod. Keywords: Parking Place, Car Parking, Zoning, Parking Cost & Market Analysis, Problems of the city, management of parking space, market situation in the region, property rights, violation of legislation, optimal space.

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

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TRŽIŠNA ANALIZA PARKING PROSTORA U BELGORODU 1

Roman Abakumov Belgorodski državni tehnološki univerzitet Šuhov, Belgorod, Ruska Federacija, [email protected]

Apstrakt: Ovaj rad analizira organizaciju parking prostora u Belgorodu a sačinili smo i analitički pregled tržišta koji se odnosi na parking prostor raznih vrsta u Belgorodu. U okviru ovog rad pružamo podatke o troškovima parking mesta, njihovoj lokaciji, veličini i vlasništvu. Na različitim tipovima parkirališta postoji ukupno 7143 parking mesta a trenutno se gradi parking sa 3069 mesta. Takodje smo uzeli u obzir i povećanje broja automobila planiranjem izgradnje novih parkirališta za 5946 automobila. Prema izvršenom istraživanju došlo je do neslaganja izmedju broja automobila u trgovačkim centrima i regulatorinh pokazatelja. Danas u Belgorodu ima 190 parkinga sa 2258 parking mesta. Uopšteno govoreći, auto-mesta se nalaze u parkirnim džepovima pored puteva ali postoje i zatvoreni parking prostori. U Belgorodu se uzima da je broj parking mesta po stanu jednak 1, a parking za goste u lokalnom okruženju treba da bude 1 parking mesto na 2 stana. Uradjeno je zoniranje grada kako bi se utvrdile zavisnosti od vrednosti lokacija ili bilo kojeg tipa parkinga. Prikazana je kompletna analiza propisa i dokumenata je i organizacija parkiranja otkrila je prekršaje u korišćenju parking mesta u Belgorodu. Ključne reči: parking mesto, parkiranje kola, zoniranje, analiza troškovi & trište za parkiranje, gradski problemi, upravljanje parking prostorom, tržišna situacija u regionu, imovinska prava, kršenje zakona, optimalan broj mesta

UDC 005:316.774

ТАЙМ-МЕНЕДЖМЕНТ МЕДИАКОММУНИКАЦИИ: СТИЛЕВЫЕ ОСОБЕННОСТИ Анна Абанина ВУЗ Университет экономики и права «КРОК», Киев, Украина, [email protected] Аннотация: Представлены результаты теоретико-методологического анализа

проблемы тайм-менеджмента медиакоммуникации в контексте дифференциального подхода к изучению временной организации взаимодействия личности с мультимедиа. Операционализировано понятие индивидуального темпорального стиля. Определены и охарактеризованы критерии типологизации стилевых особенностей организации времени медиакоммуникации: осознанная саморегуляция, временная перспектива, эмоциоальные характеристики переживания времени. Предложен теоретический конструкт типологии темпоральных стилей, который включает темпорально-автономный, ситуативно- активный, наблюдательно-пассивный и темпорально-стихийный стили. Ключевые слова: тайм-менеджмент, медиакоммуникация, индивидуальный темпоральный стиль, саморегуляция, временная перспектива.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

TIME MANAGEMENT OF MEDIA COMMUNICATION: STYLE FEATURES Hanna Abanina «KROK» University, Kiyv, Ukraine, [email protected] Abstract: The results of the theoretical and methodological analysis of the problem of time management of media communication in the context of a differential approach to the study of the temporal organization of person’s interaction with multimedia is presented. The concept of an individual temporal style is operationalized. The criteria for typologizing the stylistic features of the organization of media communication time are defined and characterized: intended self-regulation, time perspective, emotional characteristics of the time experience. A theoretical construct of the typology of temporal styles is proposed, which includes temporal-autonomous, situational-active, observational-passive and temporalspontaneous styles. Keywords: time management, media communication, individual temporal style, self-regulation, time perspective.  

UDC 005.96:159.942

UPRAVLJANJE EMOCIJAMA U SFERI POSLOVNOG PREGOVARANJA Maja Anđelković1, Dragana Radosavljević2, Aleksandar Anđelković3 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Dugo vremena je u klasičnom menadžmentu i organizaciji negirana potreba za istraživanjem uticaja koje emocije imaju na poslovnu uspešnost. Smatralo se, a i danas se u birokratskim, odnosno klasičnim organizacijama smatra da emocije treba eliminisati iz organizacije i ostaviti ih izvan kruga fabrike, kancelarije i uopšte radnog mesta kako bi se on ili ona potpunije posvetili svojim poslovima i radnim zadacima. U prošlim vremenima ovo je bilo moguće, jer su uglavnom materijalni resursi smatrani najvažnijim potencijalima svake organizacije. Apsurdi su išli dotle da su mnogi pri selekciji kadrova odbacivani sa prefiksom „osećajan“ ili previše osetljiv“ i kao takav nepodoban za bavljenje određenim poslovima. U društvu znanja, kakvo je danas i kakvo će sve više biti u perspektivi, na značaju dobijaju ljudski potencijali, odnosno znanje, veštine i sposobnosti, te lojalnost i prilagodljivost zaposlenih na brze i kvalitetne promene. Materijalni i prirodni resursi više nisu primarni, jer mnoge zemlje bogate prirodnim resursima spadaju u grupu nerazvijenih i siromašnih, a zemlje siromašne prirodnim resursima zahvaljujući razvijanju kompetancija u najširem smislu postaju razvijene i bogate. Slična je situacija i sa organizacionim sistemima. I u njima na značaju dobijaju ljudi, kao jedina svesna, osećajna i razumna živa bića koja su u stanju da stvore veću vrednost nego što su njihovi troškovi. U navedenom kontekstu su i emocije, kao sastavni deo svakog ćoveka. One su na značaju dobile uvođejem sociologije, psihologije, rada sa ljudima, holizma i teorije međuljudskih odnosa u menadžment. Pokazuje se da svaki čovek ima emocije i da je to jedna od bitnih karakteristika čoveka, koja ga razlikuje od drugih živih bića. Shodno navedenom, one mogu biti problem u organizaciji ako se radi o negativnim, ali i veoma velika šansa ukoliko preovladavaju pozitivne emocije. Čovek bez emocija je „mašina koja govori.“ Za menadžment nauku je bitno saznanje da ne postoji apsolutno pozitivan, ili negativan čovek, već o kombinaciji, gde uglavno preovladavaju pozitivne emocije i osećanja. Navedeno nemeće potrebu da se emocijama u uslovima viskog nivoa tehnološke razvijenosti posveti odgovarajuća pažnja, jer samo emocionalno zadovoljan radnik je zapravo produktivan, ali i human čovek. Ovo važi i u uslovima elektronizacije i informatizacije biznisa gde se mnogi poslovi mogu obaviti bez sučeljavanja parnera po principi „licem u lice“, te disperzijom organizacionih delova korporativnih sistema na širem prostoru, odnosno na više kontinenata.

Ključne reči: emocije, emocionalna inteligencija, pregovaranje, ankcioznost.

6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

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MANAGEMENT OF EMOTIONS IN THE AREA OF BUSINESS NEGOTIATIONS Maja Andjelkovic1, Dragana Radosavljevic2, Aleksandar Andjelkovic3 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected]

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Abstract: For a long time, classical management and organization have denied the need to investigate the impact that emotion has on business success. In bureaucratic and / or classical organizations it has been considered that emotions should be eliminated from the organization and left out of the circle of the factory, office and in general the workplace so that he or she can be fully devoted to their jobs and tasks. In the past, this was possible because mainly material resources were considered the most important potential of each organization. Absurds went went even too far so many in the selection of cadres were rejected with the prefix “emotional or too sensitive” and as such incapable of dealing with certain jobs. In the knowledge society, as it is today and what it will be more and more in the perspective, the human potentials, ie knowledge, skills and abilities, and the loyalty and adaptability of employees to face fast and high quality changes are gaining importance. Material and natural resources are no longer primary because many countries rich natural resources belong to a group of underdeveloped and poor, and countries with poor natural resources, through the development of competencies, are becoming developed and rich in the widest sense. Similar is the situation with organizational systems. In the organizations too people gain importance as the only conscious and sensible living beings capable of generating greater value than their costs. In this context, emotions are also an integral part of every human being. They have gained importance with the introduction of sociology, psychology, work with people, holism, and the theory of interpersonal relationships in management. It turns out that every person has emotions and that this is one of the essential characteristics of man, which distinguishes him from other living beings. Accordingly, they can be a problem for the organization if the emotions are negative, but also a very big chance if the positive emotions prevail. A man without emotions is a “talking machine.” For the management of science, it is important to know that there is no absolutely positive or negative person, but a combination, where positive emotions and feelings prevail. All the above imposes the need to pay attention to emotions in the conditions of a high level of technological development, because only an emotionally satisfied worker is actually a productive, but also a human person. This also applies in the conditions of electronization and computerization of businesses where many jobs can be performed without the face-to-face contact, and further with the dispersion of organizational parts of corporate systems across the wider area or across continents.

Keywords: emotions, emotional intelligence, negotiation, anxiety.

UDC 005.21:[338:339.13

KONCEPTI I STRATEGIJE USPOSTAVLJANJA KONKURENTNOSTI U ORGANIZACIJI Maja Anđelković1, Dragana Radosavljević2, Vladana Lilić3 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Pitanje koje se često postavljaju u praksi menadžmenta je zašto su jedne firme uspešne, dugo traju, zaposleni kao i kupci su zadovoljni, ostvruju zadovoljavajući rast i razvoj, dok su druge nesabilne, u kojima postoje loši međuljudski odnosi, fluktuacija kadrova, odlazak kupaca, itd. Pitanje se može dalje proširivati i tražiti odgovor zašto visoko brendirane i pozicionirane firme, odnosno prepoznatljivi logoi poput Coca - Cole i Pepsi Cole menjaju svoj redizajn i nastoje da vrše reinvenciju prihvaćenih proizvoda, čak i kada visoko brendiran proizvod na tržištu stoji stabilno, ili čak i raste. Drugim rečima, zašto kompanijski menadžment to čini i pored nekih loših poteza u vezi reinvencije proizvoda, koji su doveli i do velikih ekonomskih i finansijskih problema. Odogovor je jednostavan, ali u praksi veoma složen. Kompanije nastoje da održe i povećaju konkurentsku prednost. Logika klasičnog marketinga i menadžmenta da se uvode promene kada kompaniji i proizvodima ne ide dobro je pogrešna. U uslovima turbulentnih i dinamičkih promena, treba uvoditi nove koncepte i u uslovima stabilnosti, pa i dinamičkog rasta, jer ovi uslovi daju najveći manevarski prostor za promene. Navedeno ukazuje da mudri poslovni ljudi i preduzetnici ne čekaju životne traume za inspiraciju ili za promene, već svaki dan nastoje da otkrivaju nove načine poslovanja i razmišljanja, kako bi se održala konkurentnost. S druge strane, menadžment koji vrši promene, redizajniranje organizacije i uvođenje novina i novatorija u stabilnim uslovima, je opravdana, jer oni često bolje vide od običnih ljudi, što ih i dovodi do liderskih pozicija. Razlog reinvencije u stabilnim uslovima poslovanja može biti i u ispravnoj percepciji o perspektivi proizvoda, procena narastajuće konkurencije ili novih supstituta, ali i nužnosti da se unapređuje postojeći proizvod, jer se tajne i superiornost nekog proizvoda, ili usluge u savremenim uslovima ne mogu držati u dužem vremenskom periodu. Drugim rečima, da bi se zadržali postojeće i pridobile nove mušterije, neophodno je da kompanija bude proaktivna i da se proaktivno menja, odnosno da održava kumulativnu konkurentnost. U radu se razmatra problem reinvencije i uspostavljanja konkurentnosti, odnosno strategije kojima se ostvaruje kumulativna konkurentnost i uticaj navika na kupovinu proizvoda. Ključne reči: Reinvencija, Strategije kumulativne konkurentnosti, Navike u održavnju konkurentnosti.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

CONCEPTS AND STRATEGIES OF ESTABLISHING COMPETITIVENESS IN THE ORGANIZATION Maja Andjelkovic1, Dragana Radosavljevic2, Vladana Lilic3 1 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: The question that often arises in the practice of management is why one company is success-

ful, long lasting, employees and customers are satisfied, satisfactory growth and development are achieved, while others are unstable, where there are poor interpersonal relationships, staff fluctuation, customer departure, etc. . The issue can be further expanded and we can search for the answer in highly branded and positioned companies, that is, recognizable brands such as Coca-Cola and Pepsi Cola, because they are changing their redesign and try to redefine accepted products, even if a highly branded product on the market stands is stable, or even growing. In other words, why do company management do this despite some bad moves regarding product reinvention, which have led to major economic and financial problems. The answer is simple, but in practice it is very complex. Companies strive to maintain and increase their competitive advantage. The logic of classical marketing and management to introduce changes when the company and products do not go well is wrong. Under the conditions of turbulent and dynamic changes, new concepts should be introduced in conditions of stability and even dynamic growth, as these conditions give the largest maneuvering space for change. This suggests that wise business people and entrepreneurs do not expect life trauma for inspiration or for change, but every day they try to discover new ways of doing business and thinking in order to maintain competitiveness. On the other hand, the position of the management that changes, redesigns the organization and introducies innovations and in stable conditions is justified, because they often see better than ordinary people, which leads them to leadership positions. The reason for the reinvention in stable operating conditions can be in the correct perception of the product’s perspective, the assessment of rising competition or new substitutes, but also in the necessity to improve the existing product, because the secrets and superiority of a product or service in modern conditions can not be held for a long period of time. In other words, in order to keep the existing ones and acquire new customers, it is necessary for the company to be proactive and to change proactively, i.e. to maintain cumulative competitiveness. This paper examines the problem of reinvention and the establishment of competitiveness, that is, strategies that achieve cumulative competitiveness and the influence of habits on the purchase of products.

Keywords: Reinvention, Cumulative Competitiveness Strategies, Habits in Maintaining

UDC 339.137 005.591.6

KONCEPTI RAZVOJA NOVOG PROIZVODA U SAVREMENIM USLOVIMA Aleksandar Anđelković1, Milan Radosavljević2, Alexios Panagopoulos3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Nacionalni koledž, Univerzitet u Patrasu, Patras, Grčka, [email protected] Abstract: Kreiranje novog proizvoda je složen i rizičan posao za svaku organizaciju. Složen, jer svaka novina u sebi sadrži niz nepoznanica u tehnološkom, funkcionalnom i ekonomskom smislu. Rizičan zato što postoji visok nivo neizvesnosti, da li će nov proizvod naći platežno sposobnu tražnju, tj. da li će biti prihvaćen na tržištu. Jedno i drugo nameće potrebu da top menadžment mora ideju o novom proizvodu brzo pretoči u praksu, ali da taj proces obavi na kvalitetan način. Rečju, da se odluke u novom proizvodu donesu brzo i kvalitetno, jer kvalitetna a zakasnela odluka je beskorisna, kao što je to slučaj i sa brzom ali nekvalitetnom odlukom i njenim sprovođenjem. U navedenom kontekstu potrebno je uvoditi i posebne strategije za razvijanje novih proizvoda, ili usluga, odnosno jedno i drugo. Pri navedenom se mora uvažiti i nesporna činjenica da se dugorona održivost svke kompanijemože održati samo ukoliko se o bezebeđuje permanentno uvođenje novih proizvoda, te njihove modifikacije i prilagođavanje. Navedeno implicira da se opstanak, odnosno održivost mora zaslužiti. Marketari i menadžment se koristi različitim tehnikama u razvoju novog proizvoda. Jedna od tehnika koja se može koristiti je i tehnika “vodećih korisnika”, odnosno koncept razvoja proizvoda kroz usluga. Ova dva koncepta su različita i primenjuje se u različitim oblastima. Oba koncepta pokazuje niz prednosti u odnosu na tradicionalan način donošenja odluka o uvođenju novog proizvoda, ali ima i odgovarajućih specifičnosti u primeni jednog i drugog koncepta. Rad se bavi razvojem i uvođenjem novih proizvoda uz korišćenje koncepta “vodećih korisnika” i koncepta razvoja proizvoda kroz usluga, sa ciljem da ukaže na njihov značaj i prednosti u odnosu na konvencionalne koncepte. Ključne reči: koncepti razvoja, novi proizvod,

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

CONCEPTS OF DEVELOPMENT OF NEW PRODUCTS IN MODERN CONDITIONS Aleksandar Andjelkovic1, Milan Radosavljevic2, Alexios Panagopoulos3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 National College, University of Patras, Patras, Greece, [email protected] Abstract: Creating a new product is a complex and risky business for every organization. Complex, because every novelty contains a series of unknowns in the technological, functional and economic sense. Risky because there is a high level of uncertainty, whether a new product will find a payable demand, i.e. whether it will be accepted on the market. Both of them impose the need for top management to take the idea of a new product quickly into practice, but to perform this process in a quality way. In short, decisions regarding the new product must be quick and good, because a quality and delayed decision is useless, as is the case with a quick, but poor quality decision and its implementation. In this context, it is necessary to introduce special strategies for developing new products, or services, i.e. both of them. In addition, it must be acknowledged that the long-term sustainability of each company can be maintained only if the permanent introduction of new products is ensured, as well as their modifications and adjustments. The above implies that survival, or sustainability, must be earned. Marketers and management are using different techniques in developing a new product. One of the techniques that can be used is the technique of “leading users”, that is, the concept of product development through services. These two concepts are different and applied in different areas. Both concepts show a number of advantages over the traditional way of deciding on the introduction of a new product, but also have specifics in the application of one and the other concept. This paper deals with the development and introduction of new products using the concept of “leading users” and the concept of product development through services, in order to show their importance and advantages in relation to conventional concepts. Keywords: development concepts, new product,

UDC 004.738.1:631.1(497.11)

NOVI IZAZOVI INFORMACIONO KOMUNIKACIONIH TEHNOLOGIJA OD UTICAJA NA EKONOMIČNOST POSLOVANJA U POLJOPRIVREDI Maja Anđelković1, Aleksandra Gajdobranski2, Nedeljka Rosić3 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Univerzitet u Brizbejnu, Brizbejn, Australija, [email protected] Apstrakt: Kako bi se poljoprivrednicima osiguralo da rade efikasno, a sektorima u oblasti poljoprivrede da ostanu moderni i produktivni, potrebno je omogućiti pristup najnovijim informacijama o poljoprivrednim pitanjima, načinima uzgoja kao i održivom rastu i razvoju. Zbog toga informaciono-komunikacione tehnologije (IKT) danas imaju važnu ulogu u obezbeđivanju održivog i tzv. inteligentnog rasta poljoprivrede. Tim povodom je i osnovan istraživačko-razvojni Institut za informacione tehnologije biosistema pod nazivom “Institut BioSens” gde se sprovode multidisciplinarna istraživanja, primena robotike i biosistema, tehnologija znanja (big data), sa ciljem da podrže razvoj održive poljoprivrede i unaprede standard ljudi. Izazov je osigurati da se modernizacijom pomogne poljoprivrednicima da postanu ekonomski konkurentniji i da primenjuju ekološki održive tehnike, zbog čega je potrebno da sve karakteristike svoje proizvodnje prikupe i objedine u mrežu računovodstvenih podataka o farmama. Ključne reči: informaciono-komunikaciona tehnologija, biosistem, konkurentnost, računovodstveni podaci.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

NEW CHALLENGES OF INFORMATIONCOMMUNICATION TECHNOLOGIES THAT HAVE IMPACT ON ECONOMY OF BUSINESS OPERATIONS IN AGRICULTURE Maja Andjelkovic1, Aleksandra Gajdobranski2, Nedeljka Rosic3 1 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 University of Brisbane, Brisbane, Australia, [email protected] Abstract: In order to ensure that farmers are working efficiently and that agricultural sectors remain modern and productive, it is necessarz to provide access to up-to-date information on agricultural issues, cultivation methods and sustainable growth and development needs. Therefore, information and communication technologies (ICTs) today play an important role in ensuring a sustainable and so-called intelligent growth of agriculture. On this occasion, a research and development institute for information technology of the biosystem called «BioSens Institute» was founded, where multidisciplinary research, application of robotics and biosystems, big data, are carried out in order to support the development of sustainable agriculture and to improve the standard of people. The challenge is to ensure that modernization helps farmers to become more economically competitive and apply environmentally sustainable techniques, which is why it is necessary to collect and characterize all the characteristics of their production into a network of farm accounting data. Keywords: information-communication technology, biosystem, competitiveness, accounting data.

UDC 614.84(497.11)

POŽAR KAO BEZBEDNOSNI PROBLEM U REPUBLICI SRBIJI I MEHANIZMI PREVENCIJE Ratomir Antonović1, Ana Matović2, Marjan Marjanović3 1 Fakultet za pravo, bezbednost i menadžment, „Konstantin Veliki“, Niš, Srbija [email protected] 2 Visoka ekonomska škola strukovnih studija Peć, Leposavić, Srbija, [email protected] 3 Security Guard Montenegro, Podgorica, Crna Gora, [email protected] Apstrakt: Požari danas predstavlјaju jedan od krupnijih bezbednosnih problema u svim razvijenim zemlјama sveta. Nјihove posledice su pretežno veoma velike, kako po imovinu lјudi, a neretko se posledice broje i u lјudskim žrtvama. Iako je tehnologija zaštite od požara u poslednje vreme napredovala, i danas statistika upozorava da su požari prisutni, da se javlјaju i u urbanim i ruralnim sredinama i u svim godišnjim dobima. Uzroci požara su vrlo raznovrsni, a pretežno se mogu podvesti pod lјudski nemar koji je najjači okidač i uzročnik požara. Ključne reči: požar, vatrogasci, šteta, žrtve, uzrok, prevencija

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FIRE AS A SECURITY PROBLEM IN THE REPUBLIC OF SERBIA AND PREVENTION MECHANISMS Ratomir Antonović1, Ana Matović2, Marjan Marjanović3 1 Faculty of Law, Security and Management, “Konstantin Veliki”, Nis, Serbia [email protected] 2 Pec economic school for aplied studies, Leposavic, Srbija, [email protected] 3 Security Guard Montenegro, Podgorica, Montenegro, [email protected] Abstract: Fires today represent one of the major security issues in all developed countries of the world. Their consequences are predominantly very large, both by the property of the people, and often the consequences are counted in human casualties. Although fire protection technology has recently advanced, statistics also warn that fires are present, occur in urban and rural areas and at all seasons. The causes of fire are very diverse, and can predominantly be subdued under human negligence, which is the strongest trigger and cause of fire. Keywords: fire, firefighters, damage, victims, cause, prevention

UDC 141.7

ФИЛОСОФСКИЕ РЕФЛЕКСИИ ФЕНОМЕНА ЗАПАДНИЧЕСТВА В ПРАВОВОЙ К УЛЬТУРЕ РОССИИ: ПЁТР ЧААДАЕВ И МИХАИЛ БАКУНИН Михаил Арефьев1, Антонина Давыденкова2 1 Санкт-Петербургский государственный аграрный университет, Санкт-Петербург, Российская Федерация, [email protected] 2 Санкт-Петербургский государственный аграрный университет, Санкт-Петербург, Российская Федерация, [email protected] Аннотация: В статье дается анализ взглядов русских мыслителей, направлявших

передовую мысль России первой половины XIX века. Необходимость такого анализа связывается с проблемами и перспективами современного стратегического менеджмента, современными внешними условиями, новыми санкциями Европы и США против Российской Федерации. Исторический опыт показывает, что надо пересмотретьте философские рефлексии, которые существовали в более ранние периоды нашего отношения с так называемым «Западом». Взгляды философов эволюционировали, причём в сторону признания самобытного пути России. Это характерно и для воззрений Герцена, и взглядов Чаадаева, и теоретических конструкций Бакунина. Они, начиная свою деятельность как последователи европейской философской традиции и сторонники европейских социальных ценностей, в ряде случаев выступали не столько как западники, сколько как славянофилы, хотя вели полемику именно со славянофилами и с теорией официальной народности. Это особенно рельефно проявилось в учении Герцена о «русском социализме» и анархоколективизме Бакунина. Ключевые слова: стратегический анализ, внешняя среда, переломные моменты истории, философские рефлексии, феномен западничества, опыт прошлого, европейские социальные ценности.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

PHILOSOPHICAL REFLECTION OF THE PHENOMENON OF WESTERNISM IN THE LEGAL CULTURE OF RUSSIA: PETR CHAADAEV AND MIKHAIL BAKUNIN Michael Arefev1, Antonina Davydenkova2 1 Saint-Petersburg state agrarian University, Saint-Petersburg, Russian Federation, [email protected] 2 Saint-Petersburg state agrarian University, Saint-Petersburg, Russian Federation, [email protected] Abstract: The article analyzes the views of Russian thinkers who directed the advanced idea of Russia in the first half of the XIX century. The need for such an analysis is associated with the problems and prospects of modern strategic management, modern external conditions, new sanctions of Europe and the United States against the Russian Federation. Historical experience shows that it is necessary to reconsider the philosophical reflections that existed in earlier periods of our relationship with the so-called “West”. The views of philosophers evolved, and towards the recognition of the distinctive way of Russia. This is characteristic of Herzen’s views, Chaadayev’s views, and Bakunin’s theoretical constructions. They, starting their activities as followers of the European philosophical tradition and supporters of European social values, in some cases, acted not so much as Westerners as Slavophiles, although they had a debate with Slavophiles and the theory of the official nation. This is especially vividly manifested in the doctrine of Herzen’s “Russian socialism” and anarchocapitalism Bakunin. Keywords: strategic analysis, external environment, turning points of history, philosophical reflections, the phenomenon of Westernization, past experience, European social values.

UDC 658.8:631

THEORETICAL AND PRACTICAL APPROACHES TO THE IMPLEMENTATION OF INTERNATIONAL MARKETING IN THE AGRARIAN SPHERE Mikhalina Arnatovich Graduate School of the National Academy of Sciences of Belarus, Minsk, Belarus, [email protected] Abstract: International marketing is one of the directions of ensuring competitiveness in the domestic and foreign markets. The author summarizes the theoretical and methodological approaches to defining the essence of the category “international marketing in the agrarian sphere”. The main and additional specific features of the application of marketing tools and methods in the foreign economic activity of economic entities are substantiated. The definition of the concept of “international marketing in the agro-industrial complex” has been clarified, its functions and tasks in foreign target markets have been expanded. Keywords: marketing, international marketing, consumer, market, agro-industrial complex, enterprise.

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ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ ПО РЕАЛИЗАЦИИ МЕЖДУНАРОДНОГО МАРКЕТИНГА В АГРАРНОЙ СФЕРЕ Михалина Арнатович Mагистрант, Институт подготовки научных кадров НАН Беларуси, , Минск, Республика Беларусь, [email protected] Аннотация: Международный маркетинг является одним из направлений обеспечения конкурентоспособности на внутреннем и внешнем рынках. Автором обобщены теоретические и методологические подходы к определению сущности категории «международный маркетинг в аграрной сфере». Обоснованы основные и дополнительные специфические особенности применения маркетинговых инструментов и методов во внешнеэкономической деятельности субъектов хозяйствования. Уточнено определение понятия «международный маркетинг в АПК», расширены его функции и задачи на зарубежных целевых рынках. Ключевые слова: маркетинг, международный маркетинг, потребитель, рынок, агропромышленный комплекс, предприятие.

UDC 336.143.232 336.748.12

UTICAJ JAVNOG DUGA I BUDŽETSKOG DEFICITA NA INFLATORNA KRETANJA Violeta Babić1, Ljiljana DJ. Stanković2, Bojana Amanović3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, ljiljana [email protected] 3 Ministrastvo trgovine, turizma i telekomunikacija, Beograd, Srbija, bojana. amanović@mtt.gov.rs Apstrakt: Usled sve veće socijalne i ekonomske uloge, ali i zbog smanjenja poreza, čime se stvaraju uslovi za podsticanje investicija, većina savremenih država ostvaruje fiskalni deficit. To dovodi do povećanja javnog duga i povećanja poreskog opterećenja u budućnosti, koje ima za posledicu smanjivanje stopa rasta. Budžetski deficit vrši inflatorni pritisak i time remeti cenovnu stabilnost, a dolazi do pada kreditnog rejtinga zemalja i poskupljenja servisiranja duga. Porast državnih rashoda dovodi do porasta potrošnje i agregatne tražnje i predstavlja stalan izvor inflacije. Svaki ustupak budžetskim korisnicima, povećava javnu potrošnju, što utiče na povećanje inflatornih tendencija. Ključne reči: javni dug, budžetski deficit, inflacija

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

THE IMPACT PUBLIC DEBT AND BUDGET DEFICIT ON THE INFLATION Violeta Babić1, Ljiljana DJ. Stanković2, Bojana Amanović3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, ljiljana.stankovic @ fpsp.edu.rs 3 Ministry of trade, tourism and telecommunication, Goverment of Republic of Serbia, Belgrade, Serbia, bojana.amanović@mtt.gov.rs Abstract: Due to increasing social and economic role, but also because of tax cuts, thus creating conditions for encouraging investments, most modern states achieved a fiscal deficit. This leads to an increase in public debt and an increase in the tax burden in the future, which has the effect of reducing the rate of growth. The budget deficit inflation pressure and thus disturb price stability, and a drop in the credit rating of countries and more expensive debt servicing. The increase in government spending leads to an increase in consumption and aggregate demand and is a constant source of inflation. Every concession to budget beneficiaries, increase public spending, which affects the increase in inflationary tendencies. Keywords: public debt, budget deficit, inflation

UDC 001.895(470) 005.591.6(470)

ПРОБЛЕМЫ РОССИЙСКИХ ПРЕДПРИЯТИЙ ПРИ ПЕРЕХОДЕ К ИННОВАЦИОННОМУ ТИПУ РАЗВИТИЯ Гульнара Балабанова1, Татьяна Давыденко2 1 Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected]; [email protected] 2 Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected]; [email protected] Аннотация: в статье рассматриваются проблемы российских предприятий при

переходе к инновационному типу развития. Акцентируется внимание на таких проблемах, как выбор модели инновационного процесса, определение инновационной стратегии, недостаточная инновационная активность. Определены факторы, влияющие на эффективность реализации научно-технического потенциала. Подчёркивается ведущая роль человеческого капитала в переходе к инновационному экономическому росту. Ключевые слова: инновационный тип развития, инновационный процесс, инновационная стратегия, институциональная среда, человеческий капитал.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

PROBLEMS OF RUSSIAN ENTERPRISES IN THE TRANSITION TO AN INNOVATIVE TYPE OF DEVELOPMENT Gulnara Balabanova 1, Tatyana Davydenko 2 1 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russia, [email protected]; [email protected] 2 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russia, [email protected];[email protected] Abstract: the article deals with the problems of Russian enterprises in the transition to an innovative type of development. The attention is focused on such problems as the choice of the innovation process model, the definition of innovation strategy, insufficient innovation activity. The factors influencing efficiency of realization of scientific and technical potential are defined. The leading role of human capital in the transition to innovative economic growth is emphasized. Keywords: innovative development, innovation process, innovation strategy, institutional environment, human capital.

UDC 005.8

КОНЦЕПТУАЛЬНЫЕ ПОДХОДЫ К УПРАВЛЕНИЮ ЦЕННОСТЬЮ ПРОЕКТОВ Людмила Батенко1, Анастасия Лезина2 1 ГВУЗ «Киевский национальный экономический университет имени Вадима Гетьмана», Киев, Украина, [email protected] 2 ГВУЗ «Киевский национальный экономический университет имени Вадима Гетьмана», Киев, Украина, [email protected] Аннотация: В работе представлена методическая платформа управления цен-

ностью проектов, которая отражает позиции авторов относительно последовательности действий по определению, балансированию, созданию, контролю за обеспечением и подтверждению актуальности ценностных ожиданий основных заинтересованных сторон проекта в двух направлениях: в процессах управления проектом и в процессах создания продукта проекта. Алгоритм управления ценностью проектов состоит из пяти этапов последовательных действий, каждая из которых, по своей цели и содержанию связана с соответствующей фазой жизненного цикла проекта. Ключевые слова: проект, ценность проекта, стейкхолдеры, управление ценностью проектов.

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CONCEPT OF THE PROJECTS VALUE MANAGEMENT Liudmyla Batenko1, Anastasiya Leizina 2 1 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine,[email protected] 2 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine, [email protected] Abstract: The paper presents the methodological platform for the management of projects’ value. It describes the authors’ position on a coherent sequence of actions to define, balance, create, control and ensure the relevance of the value expectations of the main stakeholders of the project in two perspectives: in the project management processes and in the process of creating the project product. The algorithm for managing the value of projects consists of five stages of successive actions, each of which, in its purpose and content, is associated with the corresponding phase of the project life cycle. Keywords: project, project value, stakeholders, project value management

UDC 334.72:364]:378(470)

ХАРАКТЕРИСТИКА СОЦИАЛЬНОГО ПРЕДПРИНИМАТЕЛЬСТВА В РОССИИ В СФЕРЕ ВЫСШЕГО ОБРАЗОВАНИЯ Ирина Белинская Санкт-Петербургский государственный аграрный университет, СанктПетербург-Пушкин, Российская Федерация, [email protected] Аннотация: Социальное предпринимательство является элементов корпоратив-

ной социальной ответственности бизнеса и направлено на повышение имиджа коммерческой структуры. Социальное предпринимательство в сфере высшего образования направлено на формирование квалифицированных работников, способных создавать успешную экономику страны. Для достижения данной цели необходимо реализовывать проекты и программы, нацеленные на развитие потенциала будущих ученых и специалистов различных отраслей, создание условий для использования успешных инновационных практик в деятельности образовательных учреждений. Привлечение финансовых средств в процесс создания креативного научного класса целесообразно проводить с помощью частных инвесторов. В статье представлена характеристика социального предпринимательства в сфере высшего образования в Российской Федерации, выявлены проблемы в этой области и направления их решения. Ключевые слова: высшее образование, социальное предпринимательство, финансовые механизмы, правовое регулирование

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CHARACTERISTICS OF SOCIAL ENTREPRENEURSHIP IN RUSSIA IN THE HIGHER EDUCATION FIELD Irina Belinskaia Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin, Russian Federation, [email protected] Abstract: Social entrepreneurship is an element of business corporate social responsibility. It is aimed at improving the image of the commercial structure. Social entrepreneurship in the field of higher education is aimed at the formation of skilled workers capable of creating a successful economy. To achieve this goal, it is necessary to implement projects and programs aimed at developing the potential of future scientists and specialists in various industries, and creating conditions for the use of successful innovative practices in the activities of educational institutions. Attracting funds in the process of creating a creative scientific class is advisable to carry out with the help of private investors. The article presents the characteristics of social entrepreneurship in higher education in the Russian Federation, identifies problems in this area and the direction of their solution. Keywords: higher education, social entrepreneurship, financial mechanisms, legal regulation

UDC 005:001.895

INOVATIVNA KULTURA: STRATEŠKO ORUĐE KREIRANJA INOVATIVNIH ORGANIZACIJA Duško Belović1, Halil Hasanović2 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija [email protected] 2 EU VET III, Sarajevo, Bosna i Hercegovina, [email protected] Apstrakt: Inovativna kultura je veoma visoko razvijena i apsolutno dominantna u svim veoma visoko uspješnim organizacijama koje su inovativni lideri u svojoj branši. Moćna inovativna kultura je komplementarna sa veoma visoko razvijenim opštim modelom menadžerskih kompetencija za integrativno vođenje TRAUTIN – L. Ona je izuzetno povoljan ambijent za razvoj sveukupnih kreativnih i inovativnih potencijala, a posebno potencijala inovativnih vođa. Moćna Inovativna kultura je komplementarna sa veoma visoko razvijenim transformacijskim, autentičnim i inovativnim vođenjem, u svim veoma visoko uspešnim organizacijama, koje su Inovativni lideri u svojoj branši. U eksperimentisanju sa kreativnim idejama i rješenjima, bez straha od kazne za moguće greške u radu, inovativne vođe ali i svi zaposleni, trebaju preuzeti ličnu i zajedničku odgovornost za razvoj svojih inovativnih organizacija. Ključne reči: Inovativna organizacija, inovativna kultura, moćna kultura, integrativno vođenje, model TRAUTIN – L

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

INNOVATIVE CULTURE: STRATEGIC TOOL FOR CREATING INNOVATIVE ORGANISATIONS Duško Belović1, Halil Hasanović2 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 EU VET III, Sarajevo, Bosnia and Herzegovina, [email protected] Abstract: Innovative culture is highly developed and absolutely dominant in all the highly developed organisations, which are innovative leaders in their branch. Powerful innovative culture is complementary with the highly developed general model of managers’ competences for integrative leadership of TRAUTIN – L. The culture is a very well-favored ambient for developing of total creative and innovative potentials, and especially of the innovative leaders’ potentials . Powerful innovative culture is complementary with highly developed transformational, authentic and innovative leadership, in all the highly successful organisations, which are innovative leaders in their branch. In experimenting with creative ideas and solutions, without fear of possible mistakes in their work, innovative leaders and all employees need to take both common and personal responsibility for the development of ther innovative organisations . Keywords: Innovative organisation, innovative culture, powerful culture, integrative leadership, model TRAUTIN – L.

UDC 005:001.895

MODEL RAZVOJA INOVATIVNE KULTURE Duško Belović1,Halil Hasanović2 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija [email protected] 2 EU VET III, Sarajevo, Bosna i Hercegovina, [email protected] Apstrakt: Rezultati empirijskog istraživanja sujasno pokazali da je Inovativna kultura strateško oruđe za kreiranje savremenih inovativnih organizacija.Moćnaiapsolutnodom inantnaInovativnakultura je prisutna u svimveomavisokouspješnimorganizacijama, teje izuzetno povoljan ambijent za razvoj sveukupnih kreativnih i inovativnih potencijala. Velika diskrepancija između vrijednosti postojeće i željene Inovativne kulture, signal je kreativnom i inovativnom menadžmentu, za veliko pospremanje unutar vlastite organizacije. Predloženi opšti model kreiranja Inovativne kulture, kao rezultat brojnih empirijskih istraživanja, je dograđen na osnovu „Modela iniciranja promjena organizacijske kulture u šest koraka“. Model je fleksibilan i primjenjiv, s osloncem na vlastite kadrovske potencijale, u svakoj inovativnoj organizaciji. Ključne reči: Inovativna organizacija, inovativna kultura, model konkurentskih vrijednosti, transformacijska kultura, model razvoja

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

MODEL OF INNOVATIVE CULTURE DEVELOPMENT Duško Belović1,Halil Hasanović2 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 EU VET III, Sarajevo, Bosnia and Herzegovina, [email protected] Abstract: Results of empiric research have clearly showed that innovative culture is a strategic tool for creating modern innovative organisations. Powerful and absolutely dominant innovative culture is present in all of the highly successful organisations, and is also a favorable ambient for developing the total creative and innovative potentials. A big discrepancy between the value of the existing and the wanted innovative culture, is a signal for the creative and innovative management, for the big changes inside their own organisation. The suggested general model of creating an Innovative culture, as a result of countless empiric researches, is upgraded based on „ Model of initiating changes of the organisational culture in six steps“. The model is flexible and applicable in every innovative organisation, with the support of their own personnel potential. Keywords: Innovative organization, innovative culture, competing values framework, transformational culture, model of development

UDC 005.5

INTEGRATIVNO VOĐENJE SAVREMENIH INOVATIVNIH ORGANIZACIJA: MODEL TRAUTIN - L Duško Belović1, Halil Hasanović2 1 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 EU VET III, Sarajevo, Bosna i Hercegovina, [email protected] Apstrakt: Integrativno vođenje, po modelu TRAUTIN – L, u ambijentu inovativne kulture i klime, je strateško oruđe za aktiviranje kreativnih potencijala savremenih inovativnih organizacija. Empirijsko istraživanje, na uzorku od osamnaest inovativnih organizacija u Srbiji, je potvrdilo da su transformacijsko, autentično i inovativno vođenje na visokom i veoma visokom nivou razvijenosti. Veoma visoki nivo razvijenosti kompetencija menadžmenta za integrativno vođenje, je odlika veoma visoko uspješnih inovativnih organizacije, koje su inovativni lideri u svojoj branši. U okviru kvantitativne paradigme, primjenom standardiziranih instrumenata istraživanja, potvrđena je strateška uloga i komplementarnost integrativnog vođenja po modelu TRAUTIN – L, sa veoma visoko razvijenom inovativnom kulturom i super optimalnom klimom uspješnih inovativnih organizacija. Ključne reči: Inovativna organizacija, integrativno vođenje, model TRAUTIN – L, inovativna kultura, inovativna klima.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

INTEGRATIVE LEADERSHIP OF MODERN INNOVATIVE ORGANISATIONS: MODEL TRAUTIN - L Dusko Belovic1, Halil Hasanovic2 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 EU VET III, Sarajevo, Bosnia and Herzegovina, [email protected] Abstract: Integrative leadership , based on model TRAUTIN – L , in the ambient of innovative culture and climate , is a strategic tool for activating creative potentials in modern innovative organisations. Empiric research , in a sample of eighteen innovative organisations in Serbia , confirmed that transformational , authentic and innovative leadership are at high and a very high level of development . A very high level of development of the management competencies for integrative leadership , is a reflection of the highly successful innovative organisations, which are the innovative leaders in their branch. In the framework of the quantitative paradigm with using standardized instruments of research, strategic role is confirmed, as well as the complementarity of integrative leadership based on model TRAUTIN – L, with highly developed innovative culture and super optimal climate of successful innovative organizations. . Keywords: Innovative organization , integrative leadership , model TRAUTIN-L , innovative culture , innovative

UDC 502.131.1:620.9

ЭКОЛОГИЗАЦИЯ ЭНЕРГЕТИКИ КАК ИМПЕРАТИВ КОНЦЕПЦИИ «ЗЕЛЕНОЙ» ЭКОНОМИКИ Ульяна Бигун Национальный технический университет Украины «Киевский политехнический институт имени Игоря Сикорского», Киев, Украина, [email protected] Аннотация: Определено влияние тепловой генерации электроэнергии на экологию.

Представлено распределение эмиссии углекислого газа по странам в расчете на единицу валового внутреннего продукта (ВВП). Осуществлена визуализация размещения группы стран в пространстве ВВП на душу населения и доли тепловой генерации в общем объеме производства электроэнергии. Определены особенности размещения стран в вышеуказанном пространстве, а также приведены сравнения стран с Украиной. Доказано, что страны с низким уровнем экономики оказывают большее влияние на экологию и наоборот. Исследован уровень энергоемкости ВВП отдельных стран мира, в частности, Украины. Выявлены тенденции стран в реализации мероприятий по энергоэффективности и стимулированию «зеленой» экономики. Ключевые слова: «зеленая экономика», энергоэффективность, устойчивое развитие, энергетика, экология.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ECOLOGIZATION OF ENERGY AS AN IMPERATIVE OF THE CONCEPT OF A «GREEN» ECONOMY Uliana Bihun National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine, [email protected] Abstract: The influence of a thermal generation of electric power on ecology is determined. The distribution of carbon dioxide emissions by countries per unit of gross domestic product (GDP) is submitted. The placement’s visualization of a group of countries in the space of GDP per capita and the share of thermal generation in the total volume of electricity production is implemented. Specific features of the location of countries in the above-mentioned area are determined, as well as comparisons of countries with Ukraine. The greater influence of countries with a low level of the economy on ecology and vice versa is proved. The level of energy intensity of GDP of some countries of the world, including Ukraine, is investigated. The tendencies of the countries on a realization of actions on power efficiency and stimulation of “green” economy are revealed. Keywords: «green economy», energy efficiency, sustainable development, energy, ecology.

UDC 35.077:004

USE OF ELECTRONIC SYSTEMS IN THE WORKS OF THE MUNICIPAL MANAGEMENT BODIES Olga Borisenko1, Anna Kosareva2 1 Ukhta State Technical University, Ukhta, Russian Federation, [email protected] 2 Ukhta State Technical University, Ukhta, Russian Federation, [email protected] Abstract: The article is devoted to the consideration electronic systems in business processes of municipal governments usage. The relevance of this topic study is due to insufficiently thorough study of the issues of improving management activities documentation of local self-government bodies. A significant role in the efficiency principles implementation of document circulation is played by systems released for the office work automation. An analysis of the feasibility of implementing a project is a fundamental step in deciding whether to allocate funds in terms of general principles of the economy. The paper makes an approximate implementing expediency calculation an automated control system for switching to paperless workflow using the Delo software application of the EOS company. The calculation given in the work shows that the measures for the introduction of the electronic document management system will be effective and pay off within six months. Keywords: document management, documentation of management, electronic document management, automated control systems

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ИСПОЛЬЗОВАНИЕ ЭЛЕКТРОННЫХ СИСТЕМ В ДЕЛОПРОИЗВОДСТВЕМУНИЦИПАЛЬНЫХ ОРГАНОВ УПРАВЛЕНИЯ Ольга Борисенко1, Анна Косарева2 1 Ухтинский Государственный Технический Университет (УГТУ), Ухта, Российская Федерация, [email protected] 2 Ухтинский Государственный Технический Университет (УГТУ) , Ухта, Российская Федерация, [email protected] Аннотация: Статья посвящена вопросу использования электронных систем в де-

лопроизводственных процессах муниципальных органов управления. Актуальность исследования данной темы обусловлена недостаточно полной проработкой вопросов совершенствования документирования управленческой деятельности органов местного самоуправления. Немалую роль в реализации принципов эффективности документооборота играют системы, направленные на автоматизацию делопроизводства. Анализ целесообразности внедрения проекта является основополагающим мероприятием при принятии решения о необходимости выделения средств с точки зрения общих принципов экономики. В работе произведен приблизительный расчет целесообразности внедрения автоматизированной системы управления для перехода на безбумажный документооборот с использованием программного приложения «Дело» компании ЭОС. Приведённый в работе расчёт показывает, что мероприятия по внедрению системы электронного документооборота будут являться эффективными и окупятся в течение полугода. Ключевые слова: делопроизводство, документирование управленческой деятельности, электронный документооборот, автоматизированные системы управления

UDC 659.1:338.487(477)

ПРИМЕНЕНИЕ ФОРСАЙТА В ФОРМИРОВИНИИ НАЦИОНАЛЬНОЙ ТУРИСТИЧЕСКОЙ СИСТЕМЫ УКРАИНЫ Маргарита Бойко1, Алла Охрименко2 1 Киевский национальный торгово-экономический университет, Киев, Украина, [email protected] 2 Киевский национальный торгово-экономический университет, Киев, Украина, [email protected] Аннотация: Исследованы теоретические основы и методические аспекты примене-

ния форсайта развития национальной туристической системы. Обращено внимание на необходимость определения доминант трансформации национальной туристической системы Украины в глобальной среде. Проведен SWOT- анализ национальной туристической системы Украины в контексте развития иностранного туризма как один из базавых составляющих форсайта. Проанализировано влияние технологических трендов на национальную туристическую систему. Представлены потенциал форсайта и приоритеты развития национальной туристической системы Украины. Ключевые слова: туризм, национальная туристическая система, форсайт, технологические тренды в туризме, прогнозирование, SWOT- анализ.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

APPLICATION OF FORSIGHT IN FORMATION OF THE NATIONAL TRAVEL SYSTEM OF UKRAINE Margaryta Boіko1, Alla Okhrimenko2 1 Kyiv National University of Trade and Economics, Kyiv, Ukraine, [email protected] 2 Kyiv National University of Trade and Economics, Kyiv, Ukraine, [email protected] Abstract: Explored the theoretical foundations and methodological aspects of applying the foresight of the development of the national tourist system. Attention is drawn to the need to determine the dominants of the transformation of the national tourist system of Ukraine in the global environment. Presented The SWOT analysis of the national tourist system of Ukraine in the context of the development of foreign tourism as one of the base components of the foresight. Analyzed influence of technological trends on the national tourism system. Presented the foresight potential and priorities of development of the national tourist system of Ukraine. Keywords: tourism, national tourist system, foresight, technological trends in tourism, forecasting, SWOT-analysis.

UDC 004:37.4

INFORMACIONE TEHNOLOGIJE U OBRAZOVANJU PREDUZETNIKA U SRBIJI Joso Cindrić1, Marija Cindrić2, Stevan Simić3 ¹Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] ²Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] ³Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Značaj obrazovanja za sve sfere razvoja društva je nemerljiv. Kada se radi o rezultatima privređivanja oni su direktno uslovljeni stepenom usvojenog znanja. Preduzetnicima koji pokreću vlastiti biznis od velike koristi su znanja, učenja, obuke i veštine potrebne za vlastito poslovanje. Učenje na daljinu danas je dostiglo značajan nivo kroz formalno i neformalno obrazovanje a ono podrazumeva povezivanje polaznika sa distribuiranim obrazovnim resursima. U radu su analizirani uslovi i praksa obrazovanja preduzetnika u svetu i mogućnosti upotrebe informacionih tehnologija u poboljšanju obrazovanju preduzetnika u Srbiji. Ključne reči: obrazovanje, informacione tehnologije, preduzetništvo.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

INFORMATION TECHNOLOGIES IN EDUCATION OF ENTREPRENEURS IN SERBIA Joso Cindrić¹, Marija Cindrić²,Stevan Simić³ ¹ Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] ² Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: Importance of education for all spheres of a society’s development is immeasurable. When it comes to business performance results - these are directly dependent upon the degree of knowledge adopted. To entrepreneurs who start their own business- knowledge, skills, competences and trainings required for their own businesses are very beneficial. Nowadays, long distance learning has reached a substantial level through formal and informal education, by connecting enrollees to distributed educational resources. This paper analyses conditions and practices of entrepreneurs’ education worldwide and possibilities of employing information technologies to improve education of entrepreneurs in Serbia. Keywords: education, information technologies, entrepreneurship.

UDC 629.3

RESEARCH ON STAKEHODLER DEMAND IN MANUFACTURE AND EXPLOITATION OF MOTOR VEHICLESS: STATISTICAL CUSTOMER DEMAND ANALYSIS Tijana Cvetic1, Oliver Momcilovic2, Radoje Cvejic2 1 Faculty ofengineering, Universityof Kragujevac, Kragujevac, Serbia, [email protected] 2 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: Motor vehicles consumers have certain demands regarding purchase and upkeep of motor vehicles. Consumers decision making on purchasing motor vehicles can be affected by a set of elements regarding activities while purchasing, reasons for purchase, elements influencing decision making, risk reduction elements while and before purchasing, brand, various product characteristics etc.Aim of this paper is to reduce and sort elements included in disseminated questionnaire regarding improving the quality of users of motor vehicles. First model in this paper shows how factors influencing risk reduction when purchasing and importance of product characteristics affects factors influencing decision making about car purchasing.In this research there were inputs results of research project grant TR 35033 and results from conducted questionnaire, additional research connected of modeling and using statistical analysis (SPSS software). Keywords: Stakeholder, Customer, Car, Motor Vehicle, Statistics, Risk

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ISTRAŽIVANJE POTREBA STEJKHOLDERA U PROIZVODNJI I EKSPLOATACIJI MOTORNIH VOZILA: STATISTIČKA ANALIZA POTRAŽNJE KORISNIKA Tijana Cvetić1, Oliver Momčilović2, Radoje Cvejić2 1 Fakultet inženjerskih nauka, Univerzitet u Kragujevcu, Kragujevac ,Srbija, [email protected] 2 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected], 3 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Korisnici motornih vozila imaju odredjen zahteve u vezi sa kupovinom i održavanjem motronih vozila. Na odluke potrošač o kupovini motornih vozila može uticati niz elemenata koji se odnose na aktivnosti dok kupu, na razloge za kupovinu, elemente koji utiču na donošenje odluka, elemente za smanjenje rizika za vreme i pre kupovine, brend, različite karakteristike proizvoda is. Cilj ovog rada je da smanji i sortira elemente u distribuirani upitnik u vezi sa poboljšanjem kvaliteta za korisnike motornih vozila. Prvi model u ovom radu pokazuje kako faktori utiču na smanjenje rizika pri kupovini i kako značaj i karakteristike proizvoda utiču na donošenje odluka o kupovini vozila. U ovom radu nalaze se rezultati donacije za istraživački projekat TR 35033 i rezultati obavljenog istraživanja, kao i dodatna istraživanja vezana za modeliranje i korišćenje statističke analize. (SPSS software). Ključne reči: Stejkholder, kupac, automobil, motorno vozilo, statistika, rizik

UDC 004.056.55

PREGLED OSNOVNIH KRIPTOGRAFSKIH NAČINA RADA Boris Damjanović1 , Predrag Kovačević2, Velimir Dedić3 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Danas se za kriptografsku zaštitu velikih količina podataka intenzivno koriste simetrični blokovski algoritmi. Osobina blokovskih algoritama je da će dva identična bloka koja se nalaze u okviru otvorenog teksta kojeg šifrujemo istim ključem kao rezultat dati identične blokove šifrata. Ovaj nedostatak blokovskih algoritama doveo je do pojave brojnih različitih kriptografskih načina rada (modes of operation). U ovom članku će biti predstavljeni najvažniji kriptografski načini rada. Ključne reči: Kriptografija, simetrični blokovski algoritmi, kriptografski načini rada

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

AN OVERVIEW OF BASIC CRYPTOGRAPHIC MODES OF OPERATION Boris Damjanovic1 , Predrag Kovacevic2, Velimir Dedic3 1 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: Today, symmetric block algorithms are intensively used for cryptographic protection of large amounts of data. The feature of block algorithms is that two identical blocks of open text enciphered with the same key will result in identical blocks of ciphertext. This lack of block algorithms leads to the appearance of a number of different cryptographic modes of operation. This article will present the most important cryptographic modes of operation. Keywords: Cryptography, symetric block algorithms, modes of operation

UDC 373.3/.4.: 37.014.5

ŠKOLSKO RAZVOJNO PLANIRANJE STRATEŠKI PROCES Katarina Diklić Osnovna škola ,,Vuk Karadžić” Surčin, Beograd, Srbija [email protected] Apstrakt: Školski razvojni plan je strateški dokument kojim se definišu prioriteti u okviru obrazovno-vaspitnog rada. Njegova izrada i donošenje zakonska je obaveza svake škole. Cilj ovog plana je unapređenje rada škole, tj. podizanje na viši nivo. Donosi se na period od tri do pet godina o čemu odlučuje škola. U njega treba da su uključeni svi akteri koji učestvuju u obrazovno-vaspitnoj delatnosti škole; od učenika, roditelja, nastavnika, predstavnika lokalne samouprave i ostalih. Iako je naš obrazovni sistem dosta centralizovan, razvojni plan je ipak put ka decentralizaciji u uslovima koliko je to moguće. U radu se razmatra značaj i funkcija razvojnog planiranja škole. Studijom slučaja prikazan je primer dobre prakse. Ključne reči: planiranje, razvojni plan, škola

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

SCHOOL DEVELOPMENT PLANNING A STRATEGIC PROCESS Katarina Diklic Elementary School “Vuk Karadžić” Surčin, Belgrade, Serbia, [email protected] Abstract: The School Development Plan is a strategic document defining the priorities of education and training. Its creation and adoption by law is the responsibility of each school. The aim of this plan is to improve the school’s work up to a higher level. It is made for a period of three to five years, which is decided by the school. It should involve all the actors participating in the educational and educational activities of the school; from students, parents, teachers, representatives of local self-government and others. The paper deals with what is important to the development planning of each school. Based on the case study, the school development plan of the Vuk Karadžić Elementary School from Surčina was presented. Keywords: planning, development plan, school

UDC 368:339.13(497.11)

RAZVOJ TRŽIŠTA OSIGURANJA U REPUBLICI SRBIJI Maja Dimić1, Olja Arsenijević2, Polona Šprajc3 1 Fakultet za poslovne studije i pravo Univerzitet Union Nikola Tesla, Beograd, Srbija [email protected] 2 Fakultet za poslovne studije i pravo Univerzitet Union Nikola Tesla, Beograd, Srbija [email protected] 3 Fakultet za organizacijske vede Univerzitet u Mariboru, Kranj, Slovenija [email protected] Apstrakt: U radu je dat prikaz razvoja tržišta osiguranja u Republici Srbiji u periodu 2012-2016. godina. U poređenju sa zemljama koje imaju stabilne finansijske sisteme, domaći sektor osiguranja je još uvek nedovoljno razvijen, što potvrđuju ključni parametri razvijenosti sektora: ostvarena premija osiguranja, portfolio osiguranja, penetracija i gustina osiguranja. Dodatno, sektor osiguranja u Republici Srbiji ima skromno učešće u ukupnoj bilansnoj sumi i kapitalu finansijskog sektora što je jedan od ključnih pokazatelja potrebe za promovisanjem ovog oblika finansiranja kao i razvoja svesti građana o važnosti i značaju osiguravajućih kompanija za privredni razvoj. Ohrabruje podatak da se struktura portfolia osiguranja postepeno menja, da se povećava učešće životnog osiguranja, kao i da se iz godine u godinu beleži trend rasta ostvarenih premija osiguranja. Ključne reči: osiguravajuće kompanije, premija osiguranja, portfolio osiguranja, penetracija i gustina osiguranja, tržište osiguranja u Republici Srbiji

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DEVELOPMENT OF INSURANCE MARKET IN REPUBLIC OF SERBIA Maja Dimić1, Olja Arsenijević2, Polona Šprajc3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty of organizational studies, Univesity of Maribor, Kranj, Slovenia, [email protected] Abstract: The paper provides an overview of the insurance market development in the Republic of Serbia in the period 2012-2016. Compared to the countries with stable financial systems, the domestic insurance sector is still underdeveloped, which is confirmed by the key development indicators: insurance premium, insurance portfolio, penetration and insurance density. In addition, the insurance sector in the Republic of Serbia has a modest share of balance sheet and capital. These circumstances explain the need of promoting this type of financing as well as the importance and significance of insurance for the economic development. In recent years, the portfolio structure of the insurance companies is changed gradually; the share of life insurance as well as the written premiums is increased. Keywords: insurance companies, insurance premium, insurance portfolio, penetration and density in insurance, insurance sector in Republic of Serbia

UDC 368(477)

НЕГОСУДАРСТВЕННОЕ ПЕНСИОННОЕ ОБЕСПЕЧЕНИЕ КАК ИНСТРУМЕНТ УМЕНЬШЕНИЯ НАГРУЗКИ НА ПЕНСИОННЫЙ ФОНД УКРАИНЫ Виктория Дорош1, Елена Потемкина2 , Ирина Каминская 3 1 Луцкий национальный технический университет, Луцк, Украина, [email protected] 2 Луцкий национальный технический университет,Луцк, Украина, [email protected] 3 Луцкий национальный технический университет, Луцк, Украина, [email protected] Аннотация: Пенсионная система Украины находится на этапе существенных изменений. Реформирование этой сферы вызвано неутешительными демографическими тенденциями и низким социально-экономическим положением страны. В частности старения нации и в свою очередь увеличение количества пенсионеров приводит к росту пенсионных расходов, несмотря на мизерный размер пенсий. Однако уменьшение пенсионных выплат не решит проблемы, только обеспечит дальнейший рост бедности среди граждан пожилого возраста. В качестве альтернативных вариантов можно рассматривать уменьшение количества новых пенсионеров, увеличение числа плательщиков пенсионных взносов, увеличение эффективного пенсионного возраста, популяризация негосударственных форм пенсионного обеспечения и др. С учетом этих особенностей необходимо выработать векторы последующего развития пенсионной системы для Украины. Ключевые слова: пенсионная система, пенсионный фонд, пенсионное обеспечение, негосударственное пенсионное страхование, общие активы негосударственных пенсионных фондов

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NON-STATE PENSION PROVISION AS A TOOL TO REDUCE THE BURDEN ON THE PENSION FUND OF UKRAINE Victoria Dorosh1, Elena Potemkina2, Iryna Kaminska3 1 Lutsk National Technical University, Lutsk, Ukraine, [email protected] 2 Lutsk National Technical University, Lutsk, Ukraine, [email protected] 3 Lutsk National Technical University, Lutsk, Ukraine, [email protected] Abstract: The pension system of Ukraine is at the stage of significant changes. Reforming this sphere is caused by disappointing demographic trends and low socio-economic situation in the country. In particular, aging of the nation and, in turn, an increase in the number of pensioners leads to an increase in pension expenditures, despite the meager amount of pensions. However, a decrease in pension payments will not solve the problem, only it will ensure a further increase in poverty among the elderly. Alternatives may include reducing the number of new pensioners, increasing the number of payers of pension contributions, increasing the effective retirement age, popularizing non-state forms of pensions, etc. Given these characteristics, it is necessary to develop vectors for subsequent development. Keywords: pension system, pension fund, pensions, non-state pension insurance, general assets of non-state pension funds

UDC 338.48-6:271.2(497.16)

SAVREMENI MENADŽMENT VJERSKOG TURIZMA I MANASTIR MIHOLJSKA PREVLAKA I BOKI KOTORSKOJ Tripko Draganić Mitropolija crnogorsko-primorska, SPC, Crna Gora, [email protected] Apstrakt: U savremenom svijetu, veliki i brz razvoj informacionih tehnologija je načinio ljude usamljenim, otuđenim i natjerao ih na ubrzan način života.U ovakvim uslovima, svaki čovjek teži da odživi svoje konekcije sa religiskim ili kulturnim sverama njegovog života. Pod ovim uslovima, mi proučavamo geografske, religiske i istoriske aspekte Prevlačkog poluostrva koji mogu uticati na budući razvoj turizma na ovim prostorima.Najnaznačnije polazište ovoga prostora jeste njegov religiski aspetekt, jer Boka Kotorska je region gde je Hrištanstvo propovijedao još Apostol Pavle u I vijeku nove ere i kasnije je kroz vjekove postao duhovni i zvanični centar Zetske mitropolije u 13 vijeku. Uporedo sa ovim istoriskim doprinosima i vjersko-turističkimo razvitku ovog drevnog Manastira, u ovom radu se takođe bavimo opštim i nacionalnim strategijama vjerskog turizma u ovome regionu,stavljajući na znanje da je teku periodu 2013/2016 prvi put u istoriji u Nacionalnoj strategiji Crne Gore prestavljen je i mogući razvitak vjerskog turizma u ovom zalivu.Zato, naučno zaključujemo i postavljamo tezu da ovaj region,zajedno sa Manastirom Miholjska Prevlaka kao posebnim vjerskim centrom,posjeduje veliki potencijal turističkog i ekonomskog razvitka ovoga zaliva, te i da će kao njegovi potencijali biti tek prepoznati, izučavani i ekspolatisani. Ključne reči: Boka Kotorska, Poluostrvo Prevlaka, Manastir Miholjska Prevlaka, vjerski turizam, menadžment vjerskog turizma, geografski i istoriski aspekt turizma, potencijali i razvitak turizma...

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CONTEMPORARY MANAGEMENT OF SERIOUS TOURISM AND MIGRATION IN KOTORSKO Tripko Draganić Metropolitanate of Montenegro, Serbian Orthodox Church, Montenegro, [email protected] Abstract: In contemporary world, wide and deep development of informational technology has made people feel alone, alienated and disposed to fast living standard. In these conditions, every human being has tendency to revive his conections with religious or cultural sphere of life. Under these conditions, we examine geographical, religious and historical aspects of PrevlakaPensinsula, that might affect further development of development of tourism in this region. The most important aspect is definitely the religious one, as BokaKotorska region was the place where christianity was preached by Apostle Paul personally in 1st century and which later on, throughout the centuries, has become spiritual center and officialcenter of Diocese of Zeta in 13th century. Besides these historical contributions to touristic development of this Monastery, in this article we also examine the general and national, strategic aspects of religious tourism development in this region, bearing in mind that for the first time in history religious tourism as part of general tourism strategy has been added to National Strategy of Montenegro for the period 2013/2016. In the end, we bring conclusion that this area, with MiholjskaPrevlaka Monastery as it central point has enormous potential in future touristic and economic development of this region, that is yet to be more deeply recognized, studied and exploited. Keywords: Prevlaka Peninsula, Miholjska Prevlaka Monastery, religious tourism, geoghraphical and historical aspects of tourism, tourism development

UDC 314.116(470.1/.6)

PROBLEMS OF THE POPULATION REPRODUCTION IN THE RUSSIAN NORTH Viktor Fauzer1, Lybov Kuratova2, Galina Fauzer3 1 Federal state budgetary establishment of science Institute of socio-economic and energy problems of the North, Komi Science Centre Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation, [email protected] 2 Federal state budgetary establishment of science Institute of socio-economic and energy problems of the North, Komi Science Centre Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation, [email protected] 3 Federal state budgetary establishment of science Institute of socio-economic and energy problems of the North, Komi Science Centre Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation, [email protected] Abstract: The Russian North loses the population, possessing unique professional skills, capable of working in the sectors of the «northern» specialization, adapted to the harsh climatic conditions since the early 1990s. Despite the fact that the main component of population loss is migration outflow, the article focuses on the fertility and mortality problems. This is explained by the fact that migrants in their majority remain within Russia and thus do not reduce the demographic potential of the country. Mortality, however, reduces the current population and not always in the elderly. Fertility, on the one hand, reimburses the natural decline in the population, and on the other hand, determines the future size of the population. In this regard, the study of reproduction in the North of Russia is relevant and timely. The work is based on statistical data for 1990-2017. All processes are considered at three levels: the Russian North, in its Asian and European parts, in individual subjects. Particular attention is paid to the life expectancy, as an integral characteristic of the mortality rate. All demographic indicators are compared with the average Russian level and northern countries. Keywords: The Russian North, population, fertility, mortality, life expectancy

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ПРОБЛЕМЫ ВОСПРОИЗВОДСТВА НАСЕЛЕНИЯ РОССИЙСКОГО СЕВЕРА Виктор Фаузер1, Любовь Куратова 2, Галина Фаузер3 1 ФГБУН Институт социально-экономических и энергетических проблем Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация, [email protected]; http://vvfauzer.ru 2 ФГБУН Институт социально-экономических и энергетических проблем Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация, [email protected] 3 ФГБУН Институт социально-экономических и энергетических проблем Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация, [email protected] Аннотация: С начала 1990-х гг. Российский Север теряет население, обладающее уникальными профессиональными навыками, способное работать в отраслях «северной» специализации, адаптированное к суровым климатическим условиям. Несмотря на то, что главной компонентой убыли населения является миграционный отток, в статье основное внимание уделено проблемам рождаемости и смертности. Объясняется это тем, что мигранты в своем большинстве остаются в пределах России и тем самым не уменьшают демографический потенциал страны. Смертность же сокращает текущее население и не всегда в старших возрастах. Рождаемость, с одной стороны, возмещает естественную убыль населения, а с другой – определяет будущую численность населения. В этой связи изучение режима воспроизводства населения Севера России является актуальным и своевременным. Работа построена на материалах статистики за период с 1990 по 2017 г. Все процессы рассмотрены на трех уровнях: по Северу России в целом, по его азиатской и европейской частям, по отдельным субъектам. Особое внимание уделено ожидаемой продолжительности предстоящей жизни, как интегральной характеристики уровня смертности. Все демографические показатели сравниваются со среднероссийским уровнем и северными странами. Ключевые слова: Север России, население, рождаемость, смертность, ожидаемая продолжительность жизни.

UDC 314.113(470.1/.6)

DEMOGRAPHIC APPROACH TO ESTIMATION OF SUSTAINABLE DEVELOPMENT IN RUSSIAN NORTHERN REGIONS Viktor Fauzer1, Andrey Smirnov2, Tatyana Lytkina3 1 Federal state budgetary establishment of science Institute of socio-economic and energy problems of the North, Komi Science Centre Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation, [email protected] 2 Federal state budgetary establishment of science Institute of socio-economic and energy problems of the North, Komi Science Centre Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation, [email protected] 3 Federal state budgetary establishment of science Institute of socio-economic and energy problems of the North, Komi Science Centre Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation, [email protected] Abstract: The article describes the transition of countries and regions to the Concept of Sustainable Development, analyzes the basic UN documents that define the concept and criteria of sustainable development. Demographic indicators highlighted from international systems of sustainable development indicators. They are complemented by indicators that reflect the degree of demographic problems in the Russian North. All northern regions are ranked by the degree of demographic sustainability: critical, low, medium, high. The text concludes that the integral index of demographic sustainability is a new tool for managing the sustainable development of regions. Keywords: Russian North, sustainable development, demographic sustainability.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ДЕМОГРАФИЧЕСКИЙ ПОДХОД К ОЦЕНКЕ УСТОЙЧИВОГО РАЗВИТИЯ СЕВЕРНЫХ РЕГИОНОВ РОССИИ Виктор Фаузер1, Андрей Смирнов2, Татьяна Лыткина3 1 Федеральное государственное бюджетное учреждение науки Институт социально-экономических и энергетических проблем Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация, [email protected] 2 Федеральное государственное бюджетное учреждение науки Институт социально-экономических и энергетических проблем Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация, [email protected] 3 Федеральное государственное бюджетное учреждение науки Институт социально-экономических и энергетических проблем Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская Федераци, [email protected] Аннотация: Рассматриваются вопросы перехода стран и отдельных регионов к Концепции устойчивого развития; приводится анализ основных документов ООН, определяющих понятие и критерии устойчивого развития. В международных системах показателей по оценке устойчивого развития в отдельную группу выделены демографические показатели. Они дополнены показателями, отражающими остроту демографических проблем Севера России. На их основе все северные регионы ранжированы по степени демографической устойчивости: критическая, низкая, средняя, высокая. Делается вывод, что интегральный индекс демографической устойчивости является новым инструментом по управлению устойчивым развитием регионов. Ключевые слова: Север России, устойчивое развитие, демографическая устойчивость.

UDC 316.66-053.6(470)

АНАЛИЗ И СОВЕРШЕНСТВОВАНИЕ УПРАВЛЕНИЯ ГОСУДАРСТВЕННОЙ МОЛОДЁЖНОЙ ПОЛИТИКОЙ В РОССИЙСКОЙ ФЕДЕРАЦИИ (НА ПРИМЕРЕ ГАТЧИНСКОГО МУНИЦИПАЛЬНОГО РАЙОНА ЛЕНИНГРАДСКОЙ ОБЛАСТИ)

Алексей Гарявин1, Даниил Сергеев2 1 Санкт-Петербургский государственный аграрный университет, СанктПетербург, Российская Федерация, [email protected] 2 Санкт-Петербургский государственный аграрный университет, СанктПетербург, Российская Федерация, [email protected] Аннотация: В статье анализируется анализ и совершенствование управление го-

сударственной молодежной политикой в Российской Федерации. Данные аспекты рассматриваются на примере деятельности Комитета по физической культуре, спорту, туризму и молодежной политике Администрации Гатчинского муниципального района Ленинградской области за 2014 – первый квартал 2017 года. Ключевые слова: управление, молодежная политика, государственная молодежная политика, Ленинградская область, Гатчинский муниципальный район, Администрация Гатчинского муниципального района, Комитет по физической культуре, спорту, туризму и молодежной политике

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ANALYSIS AND IMPROVEMENT OF GOVERNMENT YOUTH POLICY MANAGEMENT IN THE RUSSIAN FEDERATION (ON THE EXAMPLE OF GATCHINSKY MUNICIPAL DISTRICT LENINGRAD REGION)

Alexey Garyavin1, Daniil Sergeev2 1 Saint-Petersburg State Agrarian University, Saint-Petersburg, Russian Federation, [email protected] 2 Saint-Petersburg State Agrarian University, Saint-Petersburg, Russian Federation, [email protected] Abstract: The article analyzes the analysis and improvement of the management of state youth policy in the Russian Federation. These aspects are considered on the example of the Committee for Physical Culture, Sport, Tourism and Youth Policy of the Administration of the Gatchina Municipal District of the Leningrad Region for 2014 – the first quarter of 2017. Keywords: Management, Youth Policy, State Youth Policy, Leningrad Region, Gatchina Municipal District, Administration of Gatchina Municipal District, Committee for Physical Culture, Sports, Tourism and Youth Policy

UDC 336.2 005.3

CONCEPTUAL BASIS OF TAX PLANNING OF AN ENTERPRISE Yaroslava Glushchenko National Technical University of Ukraine Igor Sikorsky Kyiv Polytechnic Institute, Kyiv, Ukraine, [email protected] Abstract: The article develops a concept of tax planning of an enterprise from the point of view of process, system and situational approaches to management. The definition of the concept of tax planning of the enterprise is given; the purpose and the task are defined. It is proposed to distinguish tax liabilities and tax burden of the enterprise as objects of tax planning of enterprises. Subjects of tax planning are represented by owners of the enterprise and managers of the higher and middle levels of management. Principles of consistency, continuity, flexibility, balance, optimality, multivariance are defined as principles of tax planning. Correlation of tax planning and other management functions, namely organization, motivation, accounting, analysis and control, is defined. Keywords: tax planning, tax burden, taxes, fees, process, system and situational approach

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КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ НАЛОГОВОГО ПЛАНИРОВАНИЯ ПРЕДПРИЯТИЯ Ярослава Глущенко Национальный технический университет Украины имени Игоря Сикорского, Киев, Украина, [email protected] Аннотация: В статье разработана концепция налогового планирования предпри-

ятия с позиций процессного, системного и ситуационного подходов к управлению. Дано определение понятия налогового планирования предприятия, определены его цели и задачи. В качестве объектов налогового планирования предприятий предложено выделять налоговые обязательства и налоговую нагрузку предприятия. Субъекты налогового планирования представлены владельцами предприятия и менеджерами высшего и среднего уровней управления. В качестве принципов налогового планирования выделены принципы системности, непрерывности, гибкости, сбалансированности, оптимальности, многовариантности. Определена взаимосвязь налогового планирования с другими функциями управления: организацией, мотивацией, учетом, анализом и контролем. Ключевые слова: налоговое планирование, налоговая нагрузка, налоги, сборы, процессный, системный и ситуационный подходы

UDC 321.7

NEPOSREDNA DEMOKRATIJA-IDEAL DEMOKRATIJE Dragan Golijan1, Amira Delić2 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Internacionalni univerzitet Travnik, Travnik, Bosna i Hercegovina Apstrakt: Puna neposredna demokratija je ideal današnjeg društva, gde bi svi punoljetni građani vršili zakonodavnu vast bez posebno izabranog zakonodavnog organa. Takav oblik demokratije je neostvariv ne samo u državi, već ni u opštinama.U nekim Švajcarskim kantonima ovaj oblik se dešava, međutim u većini država se rjeđe koristi. Za neke oblike direktne demokratije kao što su zborovi građana, narodna inicijativa i druge ne postoji ni interes građana (vjerovatno zbog sumnje da će uspjeti). Svi ovi oblici neposredne demokratije su i oblik kontrole i uticaja na zakonodavni organ. Ključne reči: demokratija, plebiscit, zbor građana, narodni veto, peticija, narodna inicijativa, referendum

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DIRECT DEMOCRACY - THE IDEAL OF DEMOCRACY Dragan Golijan1, Amira Delic2 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 International University, Travnik, Bosnia and Herzegovina Abstract: Full direct democracy is the ideal of today’s society, where all adult citizens would have a legislative power without a specially elected legislative body. Such a form of democracy is insurmountable not only in the country but also in the municipalities. In some Swiss cantons this form happens, however, in most of the countries it is less commonly used. For some forms of direct democracy such as citizens’ assemblies, national initiatives and others there is no interest of citizens (probably because of doubt that they will succeed). All these forms of direct democracy are both a form of control and influence on the legislature. Keywords: democracy, plebiscite, citizens’ assembly, national veto, petition, national initiative, referendum.

UDC 347.821/.823(497.11) 623.746-519

KONTROLA I ZAŠTITA VAZDUŠNOG PROSTORA U REPUBLICI SRBIJI Miodrag Gordić1, Ivan Petrović2, Predrag Gordić3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, miodrag.gordic@ fpsp.rdu.rs 2 Univerzitet odbrane u Beogradu, Beograd, Srbija, [email protected] 3 Kancelarija saveta za nacionalnu bezbednost i zaštitu tajnih podataka Srbije, Beograd, Srbija, gordicpredrag @ gmail.com Apstrakt: Razvoj informacione tehnologije i tehnoloških rešenja u vidu bespilotnih letelica dovele su do pojave novih oblika ugrožavanja vazdušnog prostora. Ova ugrožavanja su moguća kako u miru, tako i u oružanom sukobu. Narastanje ovakvog vida pretnji zajedno sa stalno prisutnom pretnjom terorističkog delovanja značajno se usložila realizacija zadatka kontrole i zaštite vazdušnog prostora. Ovaj zadatak u Republici Srbiji realizuje Kontrola letenja SMATSA u koordinaciji sa jedinicama vida Ratnog Vazduhoplovstva i protivvazduhoplovne odbrane. Zajednički jedinice ovog vida Vojske i Kontrola letenja d.o.o. SMATSA realizuju, uslovno govoreći, veoma složenu operaciju kontrole i zaštite vazdušnog prostora. Rad pored uvoda i zaključka se sastoji još iz dveceline. U prvoj celini je pojmovno određena operacija kontrole i zaštite vazdušnog prostora uz, klasifikaciju snaga koje u njoj učestvuju u miru, kao način funkcionisanja ovih snaga u slučaju povrede vazdušnog prostora. U drugoj celini su opisane potencijalne mirnodopske pretnje, čija povreda vazdušnog prostora, u slučaju neadekvatnog reagovanja snaga, koje realizuju zadatak kontrole i zaštite vazdušnog prostora, može da dovede do ozbiljnih posledica po bezbednost građana, materijalnih dobara i prirodne sredine Republike Srbije. Ključne reči: Kontrola i zaštita vazdušnog prostora, protivvazduhoplovna odbrana, dron, vazduhoplov.

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AIR SPACE CONTROL AND PROTECTION IN REPUBLIC OF SERBIA Miodrag Gordic1, Ivan Petrović2, Predrag Gordic3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, miodrag.gordic@ fpsp.rdu.rs 2 University of Defence, Begrade, Serbia, [email protected] 3 The Office of the National Security Council and Classified Information Protection, Belgrade, Serbia, gordicpredrag @gmail.com Abstract: The development of IT and technological solutions in form of unmanned aerial vehicles led to have led to the new forms of air space threatening. These threats are possible both in peace and in armed conflict. Increasing this form of threat along with the threat of terrorist activity has significantly complicated the realization of the air space control and protection.. This task is area of responsibility of the Serbian and Montenegro Air Traffic and Surveillance Agency (SMATSA), in the coordination with Serbian Air Force and Air Defense (AFAD). Together, both side by side, the very complex mission and operation of air space controlling and protecting is realized. Besides the introduction and conclusion, the paper consists of two chapters. The first chapter conceptually explains the control and protection of air space, morefurther explains operation and classification of forces that take part in peacetime operation as well as the forces operation model in case of violation of the airspace. In the second chapter potential threats to peace are described, in case of airspace violation, when inadequate forces response can lead to serious consequences for the safety of citizens, material goods and the natural environment of the Republic of Serbia. Keywords: Air Space Control and Protection, Air Defense, Dangerous Substances, Drone, Aircraft.

UDC 174 005.95

ПРЕДСТАВЛЕНИЯ О КАРЬЕРЕ В НАУЧНОМ ДИСКУРСЕ ПОСТИНДУСТРИАЛЬНОГО ОБЩЕСТВА. Наталия Гура1, Ирина Сингаевская2 1 ВУЗ Университет экономики и права «КРОК», Киев, Украина, [email protected] 2 ВУЗ Университет экономики и права «КРОК», Киев, Украина, [email protected] Аннотация: Статья содержит теоретический обзор представлений о карьере в со-

временной организационной психологии. Объясняется связь карьеры с субъективным и объективным представлением об успехе. Автор описывает трансформации рынка труда и требований к профессионалу в постиндустриальном мире, что определяет взгляд на карьеру как на элемент осознанной жизненной стратегии – личный биографический проект по реализации человеком его личностно-профессионального потенциала. Объясняется специфика представлений о карьере в научных школах постсоветского пространства. Раскрыто значение профессиональной мобильности как индивидуального ресурса и социального феномена. Показано, что в современных условиях профессиональна карьера является ведущей сферой социальной самореализации личности, обозначена взаимосвязь профессионального и личностного развития. Ключевые слова: карьера, профессиональная самореализация, профессиональная мобильность, удовлетворенность карьерой, субъективный и объективный успех.

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CONCEPTS OF CAREER IN THE SCIENTIFIC DISCOURSE OF THE POST-INDUSTRIAL SOCIETY Natalia Gura1, Irina Singaevskaya2 1 «KROK» University, Kiyv, Ukraine, [email protected] 2 «KROK» University, Kiyv, Ukraine, [email protected] Abstract: The research paper presents a theoretical overview of the concepts of a career in the modern organizational psychology. The relationship between career and the subjective and objective view of success is explained. The author describes the transformation of the labour market and the requirements for a professional in the postindustrial world, thus determining the view of a career as an element of a conscious life strategy - a personal biographical project for the realization of personal and professional potential of an individual. The specifics of ideas about a career in scientific schools of the post-Soviet space are explained. The meaning of professional mobility as an individual resource and social phenomenon is revealed. It is shown that in the modern conditions a professional career is the leading sphere of social self-realization of an individual; the relationship between professional and personal development is indicated. Keywords: career, professional self-realization, professional mobility, career satisfaction, subjective and objective success.

UDC 005.591.6(497.11)

INOVATIVNI POTENCIJALI MSP KAO FAKTOR INDUSTRIJSKOG RAZVOJA REPUBLIKE SRBIJE Ivana Ilić1, Radoljub Tomić2, Dejan Ilić3, Milun Kokanović4 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 4 Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Inovacije u savremennom društvu važne su na nivou održivog razvoja i efektivnog zadovoljenja stalno narastajućih potreba društva posredstvom unapređenja rasta i razvoja preduzeća u kojima se odvijaju različiti inovativni procesi u vezi ostvarivanja novih proizvoda, tehnologija i procesa. Mala i srednja preduzeća (MSP) moraju da stvaraju inovacije, jer su na tržištu pod stalnim pritiskom konkurencije. U današnje vreme, stvaranje jake inovativne sposobnosti jedan je od glavnih zadataka MSP. Cilj ovog rada je da ukaže na probleme i naglasi potrebu za uspostavljanjem sistema razvoja inovativnih aktivnosti u sektoru MSP u Republici Srbiji, kao i da da doprinos kroz preporuke u domenu jačanja uloge inovativnih MSP. Ključne reči: Inovacije, pokazatelji inovativnosti, inovacione performanse, MSP, konkurencija.

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INNOVATIVE POTENTIALS OF SMES AS A FACTRO OF INDUSTRILA DEVELOPMENT IN THE REPUBLIC OF SERBIA Ivana Ilić1, Radoljub Tomić2, Dejan Ilić3, Milun Kokanović4 1 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 4 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: Innovations in a modern society are important at the level of sustainable development and effective satisfaction of the constantly growing needs of society through promotion of growth and development of companies in which various innovative processes are taking place in connection with the realization of new products, technologies and processes. Small and medium-sized enterprises (SMEs) must create innovations because they are constantly under copetetors pressure. Nowadays, creating strong innovative capabilities is one of the main tasks of SMEs. The aim of this paper is to point out problems and emphasize the need for establishing a system of development of innovative activities in the SME sector in the Republic of Serbia, as well as to contribute through recommendations in the field of strengthening the role of innovative SMEs. Keywords: Innovations, indicators of innovation, innovation performance, SMEs, competition.

UDC 338

МИНИМУМ ФИНАНСИРОВАНИЯ ПРИ ПОИСКЕ ПУТИ РАЗВИТИЯ БИЗНЕСА Наиль Исрафилов1, Дмитрий Гвоздарев2 1 Санкт-Петербургский государственный аграрный университет, СанктПетербург, Российская Федерация, [email protected] 2 Санкт-Петербургский государственный аграрный университет, СанктПетербург, Российская Федерация, [email protected] Аннотация: В данной статье рассматривается проблема раскрытия основных пу-

тей организации и развития малого бизнеса при очень незначительном финансировании извне или при полном его отсутствии [2, c. 180-186].В статье раскрывается проблема иобосновывается идея минимизации затрат на создание бизнеса. Выделяются и описываются характерные особенности каждого из четырех вариантов развития.Первый путь: обратиться в структуры поддержки предпринимательства за содействием в использовании различных государственных специальных программ поддержки малого бизнеса. Второй: начать с нуля самостоятельно развитие и становление бизнеса, основанного на собственной идее. Третий: покупка готового (существующего) бизнеса. И четвертый: организация собственного бизнеса с использованием торговой марки и технологии известной компании, т.е.использование франчайзинга. В статье раскрыты преимущества и недостатки каждого варианта организации и развития малого бизнеса с предоставлением возможности нашему читателю выбора наиболее приемлемого для него пути. Ключевые слова: малый бизнес, свое дело, организация, бизнес-идея, пути развития, оценка

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MINIMUM FINANCING FOR SEARCHING FOR BUSINESS DEVELOPMENT Nail Israfilov1, Dmitriy Gvozdarev2 1 Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin, Russian Federation, [email protected] 2 Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin, Russian Federation, [email protected] Abstract: Disclosed are the main ways the organization and development of small business with very little outside funding or its absence, that is expected to minimize the cost of business creation. The first way: contact the business support structure for assistance in the use of various special state support of small business programs. The second is to start from scratch on their own development and growth of the business, based on his own idea. Third, the purchase of finished (existing) business. And the fourth: the organization of their own business using the trademark and technology well-known company, ie the use of franchising. Reveals the advantages and disadvantages of each option, the organization and development of small businesses with the possibility of our readers choose the most suitable way for him. Keywords: small business, a business, an organization, a business idea, the development, evaluation

UDC 502.131.1 316.334.5

MENADŽMENT LJUDSKIH RESURSA Bojana Ivanković Tehno Vinča d.o.o Beograd, Srbija, [email protected] Apstrakt: Ostvarivanje poslovnog uspeha kompanije zavisi od ljudi koji u njoj rade i koji treba da se trude da budu bolji i drugačiji od drugih, primenjujući savremene tehnologije da taj uspeh ostvare. Ljudi, kao najvažniji resurs svake organizacije i upravljanje njihovim mogućnostima i ponašanjem je proces koji je veoma kompleksan i odgovoran i kojim treba upravljati na mudar i human način. Aktivnosti koje su uključene u proces upravljanja ljudskim resursima mogu direktno da utiču, pozitivno ili negativno, na performanse jedne organizacije. Da bi se proučili svi principi zaposlenosti u organizaciji, primena menadžmenta ljudskih resursa kao oblasti nauke je od ključnog značaja. Menadžment ljudskih resursa, kao upravljačka funkcija sprovodi niz aktivnosti u organizaciji, od planiranja, preko vođenja i kontrole, pa samim tim direktno utiče na zaposlene. Ova naučna disciplina se posebno dinamično počela razvijati osamdesetih godina, modifikujući se i nadograđivajući , pod uticajem demografskih i globalizacijskih promena, ekonomskih promena i promena radnog zakonodavstva,kao i razvojem savremenih tehnologija, a naročito IT sektora. Ključne reči: ljudski resursi, savremene tehnologije, IT sektor, uspeh, organizacija

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HUMAN RESOURCES MANAGEMENT Bojana Ivankovic Tehno Vincha, Belgrade, Serbia, [email protected] Abstract: Achieving the business success of a company depends on the people working in it and who should strive to be better and different from others, applying modern technologies to achieve this success. People, as the most important resource of each organization and managing their capabilities and behavior, is a process that is very complex and responsible and needs to be managed in a wise and humane way. Activities that are involved in the human resources management process can directly affect, positively or negatively, the performance of an organization. In order to examine all the principles of employment in the organization, the application of human resources management as a science field is crucial. Human Resource Management, as a management function, carries out a series of activities in the organization, from planning, through management and control, and thus directly affects employees. This scientific discipline began to develop particularly dynamically in the 1980s, modifying and upgrading, under the influence of demographic and globalization changes, economic changes and changes in labor legislation, as well as the development of modern technologies, and especially the IT sector. Keywords: human resources, modern technologies, IT sector, success, organization

UDC 314.15

ZNAČAJ GLOBALNOG TRENDA CIRKULACIJE MOZGOVA Nikolaj Ivannikov1, Nevena Krasulja2, Gordana Đuretić3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] Abstract: U današnjem društvu znanja, ljudima se pruža veliki broj mogućnosti da studiraju, rade i žive u različitim zemljama širom sveta. U tom kontekstu, do skoro je migracija kvalifikovanog kadra u druge zemlje bila je posmatrana kao gubitak za zemlju porekla, odnosno kao odliv mozgova. Zemlja ostaje bez stručnjaka, kao i novca koji je uložila u njihovo obrazovanje, pa tako i mogućnost za daljim ekonomskim razvojem polako pada. Sa druge strane, zemlje u koje se migrira doživljavaju velike benefite. Međutim, prema novijim shvatanjima, ovaj process ne mora uvek imati negativne konotacije. Koncept cirkulacije mozgova zamenio je koncept odliva mozgova, ističući da globalna mobilnost kvalifikovanog kadra može doneti koristi ne samo jednoj zemlji već čitavim regionima. U ovoj situaciji dolazi do razmene znanja i ideja na globalnom nivou, što upravo i jeste preduslov za dalji razvoj ekonomije bazirane na znanju. Keywords: Odliv mozgova, cirkulacija mozgova, znanje, razvoj, migracija

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THE SIGNIFICANCE OF GLOBAL PHENOMENON OF BRAIN CIRCULATION Nikolaj Ivannikov1, Nevena Krasulja2, Gordana Djuretic3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: In today’s knowledge society, people have a great deal of opportunities to study, live and work in countries around the globe. In that context, the migration of qualified personnel to other countries was seen as a loss for country of origin, or as a brain drain. The country remains without experts, as well as the money it invested in their education, and thus the possibility for further economic development is slowly decreasing. On the other hand, the countries in which they migrate experience great benefits. However, according to recent understandings, this process does not always have a negative connotation. The brain circulation concept has replaced the concept of brain drain, stressing that global mobility of skilled personnel can benefit not only one country but entire regions. In this situation, knowledge and ideas are exchanged at the global level, which is the precondition for further development of the knowledge-based economy. Keywords: Brain drain, brain circulation, knowledge, development, migration

UDC 004.738.5:339

ULOGA INTERNETA U SAVREMENOM POSLOVANJU Milan Janković1, Adriana Jović Bogdanović2, Hristina Radović3 1 Fakultet za poslovne studije i pravo Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: U eri digitalne ekonomije Internet predstavlja jedno od najznačajnijih tehnoloških dostignuća koje se primenjuje u poslovanju. On pruža brojne poslovne mogućnosti i stvara konkurentske prednosti kompanijama koje ga primenjuju. Internet se može definisati kao globalna, javno dostupna mreža svih mreža, ali i kao komunikaciona infrastruktura koja omogućava međusobno povezivanje mreža širom sveta. U poslovne svrhe Internet se može koristiti na više načina i imati višestruku ulogu i značaj. Poslovna upotreba Interneta donosi niz prednosti, ali i nedostataka. Međutim, on može postati veoma efikasan poslovni alat, ukoliko se upotrebi na pravilan način. To znači da Internet treba da postane integralni deo strategije poslovanja. Ključne reči: Internet, Internet tehnologija, elektronsko poslovanje, strategija

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THE ROLE OF INTERNET IN CONTEMPORARY BUSINESS Milan Janković1, Adriana Jović Bogdanović2, Hristina Radovic3 1 Faculty of Business Studies and Law University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty of Business Studies and Law University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: In the era of digital economy, Internet represents one of the most important technological achievements applied in business. It provides numerous business opportunities and creates competitive advantages to the companies. The Internet can be defined as a global, publicly available network of all networks as well as a communications infrastructure that enables networks around the globe to interconnect. For business purposes, the Internet can be used in many ways, have multiple roles and be of great importance. Business use of Internet has many advantages, as well as disadvantages. However, if used properly, it can be very effective business tool. This means that Internet should become an integral part of business strategy. Keywords: Internet, Internet technology, electronic business, strategy

UDC 004.738.1:339(497.11)

PRIMENA E-POSLOVANJA U REPUBLICI SRBIJI: STANJE I PERSPEKTIVE RAZVOJA Milan Janković1, Bojan Marinković2, Hristina Radović3 1 Fakultet za poslovne studije i pravo Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, student master studija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Razvoj i primena informaciono-komunikacionih tehnologija je dovela do nastanka novog koncepta u poslovanju- elektronskog poslovanja. Za razliku od razvijenih zemalja, Republika Srbija nije na pravi način iskoristila svoje šanse i potencijale u ovoj oblasti. Primena elektronskog poslovanja u svim oblastima i razvoj informacionog društva predstavlja jedan od njenih prioritetnih ciljeva. Uprkos brojnim naporima i aktivnostima državnih organa još uvek postoji neiskorišćeni potencijal u ovoj oblasti. U budućnosti će to predstavljati glavnu razvojnu šansu naše zemlje. Zato je neophodna snažna podrška vlade i IT stručnjaka za sprovođenje reformi u ovoj oblasti i stvaranje podsticajnog okruženja za dalji razvoj elektronskog poslovanja. Ključne reči: elektronsko poslovanje, internet, informaciono-komunikacione tehnologije, informaciono društvo

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E-BUSINESS APPLICATION IN THE REPUBLIC OF SERBIA: CURRENT TRENDS AND DEVELOPMENT PERSPECTIVES Milan Janković1 , Bojan Marinković2, Hristina Radovic3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, student Master studies, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: Development and applicaton of information and communication technologies have caused the emergence of a new business concept-electronic business. In contrary to developed countries, Republic of Serbia has not properly used its chances and potentials in this area. The application of electronic business in all areas and the development of information society is one of its priorities for the future. Despite the numerous efforts and activities of state authorities, there is still unutilized potential in this area. In the future, this will certainly be the key development opportunity for our country. Due to this fact, in this area it will be needed intensive support by governement and IT experts in order to successfully implement reforms in this area and create an incentive environment for the further development of electronic business. Keywords: electronicbusiness, internet, information and communication technologies, information society

UDC 665.6 504.5

THE INFLUENCE OF IRREGULAR EXPLOITATION OF OILAND ITS DERIVATIVES IN THE ENVIRONMENT Miljojko Janosevic1, Srboljub Nikolic2, Nikola Veljkovic3, Djurdjijana Ilic4 1 Military Academy, Belgrade, Serbia, [email protected] 2 Military Academy, Belgrade, Serbia, [email protected] 3 Military Academy, Belgrade, Serbia, [email protected] 4 Military Academy, Belgrade, Serbia, [email protected] Abstract: This paper presents an overview of oil and oil derivatives in relation to their environmental impact due to improper exploitation of these extremely important resources. This work can be useful in terms of determining the relationship between the environment and oil derivatives. Also, we hope that this work will serve as the basis for a future guide in the field of further research, and the development of some better technologies, and more efficient systems for protection of human lives and environmental protection. Keywords: oil, derivatives, ecology, resources, environment

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UTICAJ NEREGULARNE EKSPLOATACIJE NAFTNIH POLJA I NJEGOVIH DERIVATA NA PRIRODNU OKOLINU Miljojko Janošević1 , Srboljub Nikolić 2 , Nikola Veljković3 , Đurđijana Ilić4 1 Vojna Akademija, Beograd, Srbija, janosevicmiljojko”gmail.com 2 Vojna Akademija, Beograd, Srbija, [email protected] 3 Vojna Akademija, Beograd, Srbija, [email protected] 4 Vojna Akademija, Beograd, Srbija, [email protected] Apstrakt: U ovom radu prikazan je pregled nafte i naftnih derivata u odnosu životnu sredinu zbog nepravilne eksploatacije ovih izuzetno važnih resursa. Ovaj rad može biti koristan u smislu odredjivanja odonsa izmedju okoline i naftnih derivata. Takodje, nadamo se da će ovaj rad poslužiti kao osnova budućeg vodiča u oblasti daljih istraživanja i razvoja kvalitetnijih tehnologija i efikasnijih sistema za zaštitu ljudskih života i životne sredine. Ključne reči: nafta, derivati, ekologija, resursi, okruženje

UDC 338.1(497.11) 332.135(497)

PRIVREDNI RAZVOJ SRBIJE 2014-2016 U ODNOSU NA REGION ZAPADNOG BALKANA Milica Kaličanin1, Nina Savić2, Zoran Kaličanin3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected]; 2 Fakultet za ekonomiju, finansije i administraciju, Univerzitet Metropolitan, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: U ovom radu autori istražuju privredni razvoj Srbije i zemalja zapadnog Balkana u poslednje tri godine. Autori su rad organizovali kroz tri celine. Prva celina podrazumeva analizu ranijih radova i stavova referentnih autora na datu temu i mogućnosti primene njihovih stavova na današnje uslove. Druga celina je teorijsko razmatranje pitanja i izazova vezanih za ekonomski razvoj, kao i povezivanje privrednog razvoja i rasta sa tehničkim progresom i makroekonomskom konkurentnošću. Treća celina odnosi se na različite aspekte privrednog razvoja te podrazumeva analizu dva najznačajnija pokazatelja, a to je analiza pokazatelja bruto domaćeg prihoda i analiza bruto domaćeg prihoda po glavi stanovnika kako Srbije, tako i zemalja zapadnog Balkana. Ovo istraživanje ističe izazov odvojenog posmatranja privrednog rasta od ostalih pokazatelja i faktora ekonomskog stanja jedne zemlja kao i značaj posmatranja privrednog razvoja jedne zemlje u odnosu na šire društveno okruženje u regionu. Ključne reči: privredni razvoj, zapadni Balkan, pokazatelji

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ECONOMIC DEVELOPMENT OF SERBIA 20142016 IN RELATION TO THE REGION OF THE WESTERN BALKANS Milica Kalicanin1, Nina Savic2, Zoran Kalicanin3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty of Economics, Finance and Administration, Metropolitan University, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: In this paper, the authors explore the economic development of Serbia and the countries of the Western Balkans in the last three years. The authors organized the work through three parts. The first part involves an analysis of earlier works and views of reference authors on a given topic and the possibility of application their thesis on today’s conditions. The second continent is theoretical consideration of issues and challenges related to economic development, as well as linking economic development with economic growth, technical progress and macroeconomic consistency. The third part, in which various aspects of economic development are explored, implies the analysis of two most important indicators, which is the analysis of indicators of gross domestic income and analysis of gross domestic income per capita of both Serbia and the Western Balkan countries. This research highlights the challenge of a separate observation of economic growth from other indicators and factors of the economic situation of one country and the importance of observing the economic development of a country in relation to the wider social environment in the region. Keywords: economic development, Western Balkans, indicators

UDC 004:330

SOCIAL AND ECONOMIC CHALLENGES IN TRANSITION TO THE DIGITAL ECONOMY Mikhail Kanavtsev1, Alla Popova2 1 Saint-Petersburg state agrarian University, Saint-Petersburg, Russian Federation, [email protected] 2 Saint-Petersburg state agrarian University, Saint-Petersburg, Russian Federation, [email protected] Abstract: modern society is in the process of transition to a new concept of development, based on a fundamentally different model of social production, in comparison with the industrial one. The new model of production, which assumes continuous technological progress in all spheres of public life, has receivedthe name “digital economy”. The article considers the existing conditions for the development of the digital economy in Russia, as well as measures of the state policy to support this process. Part of the article is devoted to the analysis of short-term, medium-term and strategic problems related to the transition to the digital economy, and ways to overcome them. The significance of such measures as raising the level of digital literacy of the population, reengineering business processes, transforming the financial system, changing the criteria for assessing the level of economic development of the territories is substantiated. Keywords: digital economy, social and economic development, management

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DRUŠTVENI I EKONOMSKI IZAZOVI U TRANZICIJI U VEZI SA DIGITALNOM EKONOMIJOM Mihail Kanavcev1, Ala Popova2 1 Sanktpeterburški državni agrarni univerzitet, Sankt Peterburg, Ruska Federacija, [email protected] 2 Sanktpeterburški državni agrarni univerzitet, Sankt Peterburg, Ruska Federacija, [email protected] Apstrakt: Savremeno društvo nalazi se u procesu prelaska na novi koncept razvoja zasnovanog na fundamentalno drugačijem modelu društvene proizvodnje u poredjenju sa industrijskom. Novi model proizvodnje, koji podrazumeva kontinuirani tehnološki napredak u svim sferama javnog života, dobio je naziv “digitalna eknomija”. Ovaj rad razmatra postojeć uslove za razvoj digitalne ekonomije u Rusiji, kao i mere državne politike za podršku ovom procesu. Jedan deo rada posvećen je analizi kratkoričnih, srednjoročnih i strateških problema vezanih za prelazak na digitalnu ekonomiju i načine njihovog prevazilaženja. Značaj ovakvih mera vidimo u podizanju nivoa digitalne pismenosti stanovništva, re-inženjeringu poslovnih procesa, transformacji finansijskog sistema, promeni kriterijuma za procenu nivoa ekonomoskog razvoja teritorija. Ključne reči: digitalna eknomija, društveni i ekonomski razvoj, upravljanje

UDC 338.48-6:7/8 316.7

ТУРИСТСКАЯ ДЕЯТЕЛЬНОСТЬ КАК МЕХАНИЗМ СОВРЕМЕННЫХ СОЦИОКУЛЬТУРНЫХ ТРАНСФОРМАЦИЙ Александра Карцева1, Владана Лилич2 1 Санкт-Петербургский государственной аграрный университет, СанктПетербург, Пушкин, Российская Федерация, [email protected] 2 Факультет бизнеса и права,Университет «Унион – Николa Теслa», Белград, Сербия, [email protected] Аннотация: в статье рассматривается ретроспективный анализ истоков появления туризма как социального явления, можно также проследить ряд социокультурных факторов, которые помимо экономических, религиозных и политических, имели существенное влияние на трансформацию туризма как социального явления.Рассматривая именно социокультурные факторы, необходимо четко определить ситуацию, социальные перемены, в рамках которых они зарождались, выявить степень трансформации человеческих потребностей в переходный период и его влияние на сам феномен туризма. Ключевые слова: туризм,социокультурные трансформации,деловой, массовый, культурный виды туризма, взаимодействие культур.

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ТOURIST ACTIVITY AS A MECHANISM OF MODERN SOCIOCULTURAL TRANSFORMATIONS Aleksandra Karceva1, Vladana Lilic2 1 Saint-Petersburg state agrarian University, Saint-Petersburg, Russian Federation, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: In the article we consider a retrospective analysis of the origins of tourism as a social phenomenon, we also trace a number of socio-cultural factors that, in addition to economic, religious and political, have a significant impact on the transformation of tourism as a social phenomenon. Considering the socio-cultural factors, it is necessary to clearly define the situation, the social changes within which they originated, to identify the degree of transformation of human needs in the transition period and its impact on the phenomenon of tourism. Keywords: tourism, socio-cultural transformations, business, mass, cultural types of tourism, interaction of cultures.

UDC 504.5/.7:631.1(470.1/.6)

ЭКОЛОГИЧЕСКИЕ АСПЕКТЫ РАЗВИТИЯ СЕЛЬСКОГО ХОЗЯЙСТВА СЕВЕРОЗАПАДНОГО РЕГИОНА РОССИИ Александр Картошкин1, Валерий Беляков2, Ирина Белинская3 1 Санкт-Петербургский государственный аграрный университет, СанктПетербург-Пушкин, Российская Федерация 2 Санкт-Петербургский государственный аграрный университет, СанктПетербург-Пушкин, Российская Федерация 3 Санкт-Петербургский государственный аграрный университет, СанктПетербург-Пушкин, Российская Федерация, [email protected] Аннотация: Анализируется экологическое состояние сельской местности, связанное с развитием сельскохозяйственного производства; приводятся инновационные решения, позволяющиев сочетании с законодательным регулированием, совершенствованием учебного процесса в университетах, академиях и институтах сельскохозяйственного профиля и развитием международного сотрудничества в данной сфереминимизировать результаты техногенного воздействия на окружающую среду. Ключевые слова: сельская местность, образование, экологическая безопасность, здоровье

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ENVIRONMENTAL ASPECTS OF DEVELOPMENT AGRICULTURE THE NORTH-WEST REGION OF RUSSIA Alexander Kartoshkin1, Valeriy Belyakov2, Irina Belinskaia3 1 Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin, Russian Federation 2 Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin, Russian Federation 3 Saint-Petersburg State Agrarian University, Saint-Petersburg-Pushkin, Russian Federation, [email protected] Abstract: The article analyzes the ecological state of rural areas associated with the development of agricultural production; provides innovative solutions to minimize the results of anthropogenic impact on the environment. This process should be carried out in the complex of legislative regulation, improvement of the educational process in agricultural universities and the development of international cooperation Keywords: rural area, education, environmental safety, health

UDC 005.96

ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ К ОЦЕНКЕ ЧЕЛОВЕЧЕСКОГО КАПИТАЛА Елена Кажанова1, Елена Чижова2 1 Белгородский государственный технологический университет им. В.Г.Шухова, Белгород, Российская Федерация, [email protected], [email protected] 2 Белгородский государственный технологический университет им. В.Г.Шухова, Белгород, Российская Федерация, с[email protected]; [email protected] Аннотация: Статья посвящена проблемам измерения человеческого капитала. Авторы анализируют существующие теоретические подходы к оценке человеческого капитала, указывают их положительные стороны и недостатки. Концентрируется внимание на необходимости использования уровневого подхода, позволяющего получить наиболее полное представление о потенциале человеческих ресурсов. Делается вывод о недостаточном применении в практике отечественных предприятий разработанных в теории методик оценки человеческого капитала, указаны причины такого положения. Ключевые слова: человеческий капитал, структура человеческого капитала, человеческие ресурсы, методики оценки человеческого капитала.

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THEORETICAL APPROACHES TO THE ASSESSMENT OF HUMAN CAPITAL Elena Kazanova1, Elena Chizhova2 1 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected], [email protected] 2 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, с[email protected]; [email protected] Abstract: The article is devoted to the problems of measuring human capital. The authors analyze the existing theoretical approaches to the assessment of human capital, indicate their advantages and disadvantages. Focuses attention on the need to use the level approach, allowing a more complete picture of the potential of human resources. The conclusion about insufficient application in practice of the domestic enterprises developed in the theory of methods of an estimation of human capital is drawn, the reasons of such provision are specified. Keywords: human capital, human capital structure, human resources, methods of human capital evaluation.

UDC 005.511:338.43(476)

LOGISTICS INFRASTRUCTURE AS A COMPONENT OF THE NATIONAL PROMOTION SYSTEM Natallia Kireyenka1, Angelina Kosova2 1 National Academy of Sciences of Belarus, Minsk, Belarus, natallia_kireenko@ mail.ru 2 National Academy of Sciences of Belarus, Minsk, Belarus, [email protected] Abstract: Summarizes theoretical, methodological and practical problems of logistics and logistics infrastructure, their role and place in the system of modern agrarian business. The tendencies of logistics development in the national agroindustrial complex of Belarus are justified in the context of the functioning of the logistics infrastructure of the republic. A set of scientifically substantiated directions for improving the logistics infrastructure in the agrarian sector has been developed, taking into account the regulatory legal, organizational, economic and financial conditions of management. Keywords: logistics, logistics infrastructure, agro-industrial complex, logistics center, efficiency.

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ЛОГИСТИЧЕСКАЯ ИНФРАСТРУКТУРА КАК СОСТАВЛЯЮЩАЯ НАЦИОНАЛЬНОЙ СИСТЕМЫ ПРОДВИЖЕНИЯ Наталья Киреенко1, Ангелина Косова2 1 Институт системных исследований в АПК Национальной академии наук Беларуси, Минск, Республика Беларусь, [email protected] 2 Институт системных исследований в АПК Национальной академии наук Беларуси, Минск, Республика Беларусь, [email protected] Аннотация: В статье обобщены теоретические, методологические и практические проблемы логистики и логистической инфраструктуры, их роль и место в системе современного аграрного бизнеса. Обоснованы тенденции развития логистики в национальном АПК Беларуси в контексте функционирования логистической инфраструктуры республики. Разработан комплекс научно обоснованных направлений по совершенствованию инфраструктуры логистики в аграрной отрасли с учетом нормативно-правовых, организационных, экономических и финансовых условий хозяйствования. Ключевые слова: логистика, логистическая инфраструктура, агропромышленный комплекс, логистический центр, эффективность.

UDC 502.131.1 316.334.5

РАЗВИТИЕ КОНЦЕПТУАЛЬНЫХ ОСНОВ ЛОГИСТИКИ В КОНТЕКСТЕ УСТОЙЧИВОГО РАЗВИТИЯ Инна Коблянская Сумский национальный аграрный университет, Сумы, Украина, [email protected] Аннотация: Исследуются трансформации концептуальных основ логистики и ло-

гистического управления в контексте парадигмы устойчивого развития. Установлено, что под влиянием концепции устойчивого развития происходит совершенствование методологической основы логистической науки с учетом положений экологической экономики и принципов индустриальной экологии; трансформация целевых установок логистического управления с выделением также экологических и социальных целей, отмечается расширенное трактование объекта исследования в логистике – с учетом потоков отходов, газовых эмиссий и сточных вод как составляющих материального потока. Главный методический принцип принятия управленческих решений в логистике – анализ общих затрат также трансформируется в связи с необходимостью оценки экологических аспектов потоковых процессов. Ключевые слова: Логистика, зеленая логистика, устойчивое развитие, устойчивая логистика

логистическое

управление,

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DEVELOPMENT OF CONCEPTUAL BASES OF LOGISTICS IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT Inna Koblianska Sumy National Agrarian University, Sumy, Ukraine, [email protected] Abstract: The transformations of the conceptual foundations of logistics and logistical management in the context of the paradigm of sustainable development are explored. It is established that under the influence of the concept of sustainable development, the methodological basis of logistics science is being improved, taking into account the provisions of the ecological economy and the principles of industrial ecology; the transformation of logistical management goals is related with the allocation of environmental and social goals; there is also an expanded interpretation of the object of research in logistics - taking into account waste streams, gas emissions and wastewater as components of the material flow. The analysis of total costs as the main methodological principle of making managerial decisions in logistics is also transformed in connection with the need to assess the environmental aspects of flows and their movement. Keywords: Logistics, green logistics, logistical management, sustainable development, sustainable logistics

UDC 316.356.4(7):159.95

NORMALNI ZAKON RASPODELE ZA DRŽAVE SEVERNA AMERIKE: KOEFICIJENT INTELIGENCIJE, OBRAZOVANJE I NEJEDNAKOST Petar Kočović1, Žaklina Kočović2, Vladimir Kočović3, Jelena Kočović4, Tatjana Ivanović5 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, [email protected] 2 Mong, Beograd, Srbija, Beograd, Srbija, [email protected] 3 GTech, Beograd, Srbija, [email protected] 4 Univerzitet u Beogradu, Mašinski fakultet, Beograd, Srbija, [email protected] 5 Visola škola strukovnih studija Beogradske politehnike, Beogard, Srbija, [email protected] Apstrakt: U svojoj čuvenoj knjizi “The Bell Curve” koju su napisali Ričard Hernštajn i Čarls Marej 1994 godine, pokazano je da u SAD postoji socioekonomska hijerarhija bazirana na rasi i inteligenciji. Oni su pokazali da su belci na vrhu hijerarhije sa prosečnim koeficijentom inteligencije od 103 i da imaju najviši socioekonomski status i primanja. Sledeća kategorija stanovništva su Hispano, sa prosečnim koeficijentom inteligencije od 89 i srednjim socioekonomskim statusom i primanjima. Na dnu lestvice su crnci sa prosečnim koeficijentom inteligencije od 85 i imaju najniža primanja i pripadaju najnužoj socioekonomskoj kategoriji. Oni se sčažu da je rasna socioekonomska hijerarija najviše određena razlikama u inteligenciji. IQ je posledica obrazovanja i želje da budemo uslešni. Nejednakost je takođe veza između obrazovanja i želje da budemo uspešni. Ovaj rad predstavlja vezu između ova tri parametra: želje, obrazovanja i bruto nacionalnog dohotka za savezne države Sjedinjenih država i Kanade. Ključne reči: savezne države SAD, saveze države Kanade, obrazovanje, Flinov efekat, BND po stanovniku, IQ nacija

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THE NORTH AMERICAN BELL CURVE: IQ, EDUCATION AND INEQUALITY Petar Kocovic1, Zaklina Kocovic2, Vladimir Kocovic3, Jelena Kocovic4, Tatjana Ivanovic5 1 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Mong, Belgrade, Serbia, [email protected] 3 GTech, Belgrade, Serbia, [email protected] 4 School of Mechanical Engineering, University of Belgrade, Belgrade, Serbia, [email protected] 5 Belgrade Polytechnic Academy, High School, Belgrade, Serbia, [email protected] Abstract: In their famous book, “The Bell Curve” Richard Herrnstein and Charles Murray (Richard Herrnstein, Charles Murray, 1994) was showed that in the United States there is a socioeconomic hierarchy of race and intelligence. They showed that whites are at the top of this hierarchy with the highest average IQ (103) and the highest socioeconomic status and earnings. Hispanics come next with an average IQ of 89 and intermediate socioeconomic status and earnings. Blacks come last with the lowest average IQ of 85 and the lowest socioeconomic status and earnings. They argued that the racial socioeconomic hierarchy is largely determined by differences in intelligence. IQ was a consequence of education and will to be successful. Inequality is also a link between educations and will to be successful. This paper present link between tree parameters: will, education and GDP for citizens of the states in the United States of America and Canada. Keywords: states of the Canada and the United states of America, Education, Flynn effect, GDP per capita, IQ of nations

UDC 005.96

НООМЕНЕДЖМЕНТ КАК ПРОИЗВОДНОЕ ОТ ЭНЕРГИИ ЦИ Виктор Коростелев Виртуальный центр тренинга и консалтинга, Киев, Украина [email protected] Аннотация: В статьена основе метода аналогии проводится идея о том, что феномен нооменеджмента представляет своеобразное поле интеллектуальной энергии, созданное за последние сто лет в сфере управления. И это поле, по своей сути, есть не что иное как результат абсорбции и адаптации энергии Ци гениями бизнеса. Вместе с тем, автор подчеркивает, что энергия Ци формирует лишь необходимые условия, но их недостаточно для ее адекватного захвата. Лишь обладание особым личностным механизмом – «квазоном гениальности» наделяет геном определенного человека способностью видеть новое, неизведанное. Он играет роль своеобразного включателя, замыкая определенные звенья в генной цепочке этого человека. Другими словами, квазон гениальности обладает возможностью придать конкретному человекуобладание такими исключительными качествами, как: способность к адекватному захвату энергии Ци, умение наделять энергией Ци своих сотрудников, способность создавать в коллективе атмосферу синергизма и др. Ключевые слова: нооменеджмент, энергия Ци, квазон гениальности, гении бизнеса, поле интеллектуальной энергии

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NOOMENAGEMENT, AS DERIVATIVE FROM ENERGY QI Viktor Korostelyov Virtual Training and Consulting Center, Kiev, Ukraine, [email protected] Abstract: In article, author shows the idea that the phenomenon of the noomanagement represents the type of intellectual energy, which had been creating for the last hundred years in the management sphere. This field, in essence, is a result of absorption and adaptation of Qi’s energy by geniuses of business. At the same time, the author emphasizes that Qi’s energy creates only NECESSARY conditions, but itis not enough for its adequate capture. Only possession of the special personal mechanism – «kvazon of genius» – allocates a genome of a certain person with ability to see new, which is unknown. It plays a role of a peculiar switch, closing certain links in a gene chain of this person. To others words, «kvazon of genius» has OPPORTUNITY to allocate the person with such exclusive qualities asability to adequate capture Qi’senergy, ability to allocate with Qi’s energy of the employees, ability to create in collective the atmosphere of synergism, etc. Keywords: noomanagement, Qi’s energy, kvazon for genius, genius of business, intellectual energy field.

UDC 005.96

ВЛАСТЬ ПОДЧИНЕННЫХ В МЕНЕДЖМЕНТЕ Сергей Куприянов Белгородский государственный технологический университет им. В.Г. Шухова, Белгород, Российская Федерация, [email protected] Аннотация: Любая организация на каждом уровне управления сталкивается с проблемой баланса власти руководителя и подчиненных. Несомненно, приоритет остается за властью руководителя, но не признавать власть подчиненных, игнорирование ее ведет к снижению уровня эффективности управления. В данной статье рассматривается место власти подчиненных в основных функциях менеджмента, ее роли в школах управления, приводится классификация признаков определяющих и влияющих на соотношение власти руководителя и подчиненных. Исследовано проявление и формы влияния власти руководителя и подчиненных в процессе управления. Понимание природы власти подчиненных, ее положительных и негативных последствий, а также факторов, на нее влияющих позволит понять механизм манипулирования ее и тем самым повысить эффективность менеджмента. Ключевые слова: менеджмент, власть подчиненных, влияние, лидерство, управление, руководитель, школы и функции менеджмента, эффективность.

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THE POWER OF SUBORDINATES IN MANAGEMENT Sergei Kupriyanov Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] Abstract: Any organization at every level of management faces the problem of the balance of power between the head and subordinates. Undoubtedly, the priority remains for the authority of the head, but not to recognize the power of subordinates and ignoring of it leads to a decrease in the level of management effectiveness. This article examines the place of power of subordinates in the main functions of management, its role in management schools, provides a classification of the characteristics of the manager and subordinates that determine and influence the power ratio. The manifestation and forms of the influence of the authority of the head and subordinates in the management process are investigated. Understanding the nature of the authority of subordinates, their positive and negative consequences, as well as the factors influencing it will make it possible to understand the mechanism of manipulating it and thereby improve the efficiency of management. Keywords: management, power of subordinates, influence, leadership, management, head, schools and management functions, efficiency.

UDC 004.738.5:502.131.1

THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON THE GOALS OF SUSTAINABLE DEVELOPMENT Lyubov Kuratova Federal state budgetary establishment of science Institute of socio-economic and energy problems of the North, Komi Science Centre Ural Branch of the Russian academy of sciences, Syktyvkar, Russian Federation, [email protected] Abstract: The article considers information and communication technologies as a necessary tool for achieving the goals of sustainable development. In the course of the study, an indirect measurement of the informatization impact on the development of the economy was made using the methods of correlation-regression analysis. And also a direct assessment of the development level of the information infrastructure based on statistical data. It is shown that a number of Sustainable Development Goals directly depend on the level of ICT development. It has been revealed that there is a strong lag in providing access to more modern communication networks in rural areas. The observed negative factors in the formation of communication networks. The directions of modernization of the information infrastructure are given in the example of the Russian region. Keywords: Information and Communication Technologies, Sustainable Development Goals, Digital Inequality

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ВОЗДЕЙСТВИЕ ИНФОРМАЦИОННОКОММУНИКАЦИОННЫХ ТЕХНОЛОГИЙ НА ЦЕЛИ УСТОЙЧИВОГО РАЗВИТИЯ Любовь Куратова Институт социально-экономических и энергетических проблем Севера Коми научного центра Уральского отделения РАН, г. Сыктывкар, Российская Федерация, [email protected] Аннотация: В статье рассматриваются информационно-коммуникационные технологии как необходимый инструмент для достижения Целей устойчивого развития. В ходе исследования было проведено косвенное измерение воздействия информатизации на развитие экономики методами корреляционно-регрессионного анализа и прямая оценка уровня развития информационной инфраструктуры. Показано, что ряд Целей устойчивого развития УР напрямую зависят от уровня развития ИКТ. Выявлено, что cуществует сильное отставание в обеспечении доступа к более современным сетям связи в сельских районах. Отмеченные негативные факторы в формировании сетей связи способствуют социальному «цифровому неравенству». Даны направления модернизации информационной инфраструктуры на примере региона России. Ключевые слова: информационно-коммуникационные технологии, Цели устойчивого развития, цифровое неравенство

UDC 159.98

МЕТОДОЛОГИЧЕСКИЕ ОСНОВЫ И ТЕХНОЛОГИИ ПОДГОТОВКИ БУДУЩИХ ПСИХОЛОГОВ К РАБОТЕ С ЛЮДЬМИ, НАХОДЯЩИМИСЯ В ЭКСТРЕМАЛЬНЫХ СИТУАЦИЯХ СЛУ ЖЕБНОЙ ДЕЯТЕЛЬНОСТИ Tamaрa Kушнирoвa ВУЗ Университет экономики и права «КРОК», Киев, Украина, [email protected] Аннотация: Статья посвящена проблеме методологических основ и технологий подготовки будущих психологов к работе с персоналом различных организаций, чья деятельность включает работу в экстремальных ситуациях. Внимание уделено вопросам психологической подготовки сотрудников к несению службы. Определены концептуальные проблемы в работе психолога. Сформулирована концепция организации деятельности психолога, исходя из системы личностных смыслов. Представлены основные характеристики психодиагностической, психопрофилактической, просветительской, психоконсультативной и психокоррекционной сфер деятельности психолога. Обозначены специфические особенности психологического сопровождения деятельности персонала. Описаны главные задачи деятельности психолога по работе с персоналом. Акцент внимания сфокусирован на необходимости формирования стойкой и целостной системы личностных характеристик и качеств персонала, в частности, познавательных, интеллектуальных, эмоционально-волевых и коммуникативных. Представлена технология внедрения интерактивных методов в процессе подготовки психологов. Ключевые слова: методологические основы, технологии, тренинг, мотивация, экстремальные ситуации, психологическая подготовка, психологическое сопровождение, личностная готовность.

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METHODOLOGICAL GROUNDS AND TECHNOLOGIES OF FUTURE PSYCHOLIGISTS PREPARATION TO WORK WITH PEOPLE IN EXTREME SITUATIONS OF SERVICE Tamara Kushnirova «KROK» University, Kiyv, Ukraine, [email protected] Abstract: The article is dedicated to the problem of methodological basis and technologies of future psychologists preparation to work with personnel of different bodies whose activities is related to the extreme ones. The conceptual problems of the psychologist’s work are determined. The concept of organization of the psychologist’s work from the system of personal sense is formulated. The peculiarities of realization of diagnostic, preventive, educative, counseling and correctional aspects of psychologists’ activities are analyzed. The specifications of the psychological support / escort of the staff activities are shown. The key tasks of the psychologist’s activities with the staff are characterized. The attention is paid on the necessity of the forming the stable system of personal features of the staff, namely, cognitive, intellectual, emotional, strong-willed and communicative ones. Keywords: methodological grounds, technologies, training, motivation, extreme situations, psychological preparation, psychological support and escort, personal readiness.

UDC 005.6:658.5(477)

ОСОБЕННОСТИ ВНЕДРЕНИЯ LEANМЕНЕДЖМЕНТА НА УКРАИНСКИХ ПРЕДПРИЯТИЯХ Марина Кужель1, Светлана Линовицкая2 1 ГВУЗ «Киевский национальный экономический университет имени Вадима Гетьмана», Киев, Украина, [email protected] 2 ГВУЗ «Киевский национальный экономический университет имени Вадима Гетьмана», Киев, Украина, [email protected] Аннотация: Цель материала - обобщить проблемы и перспективы внедрения прин-

ципов бережливого производства на украинских предприятиях. В силу того, что Lean менеджмент – японская философия управления, ее не удается слепо копировать. Необходимо чутко адаптировать данную идеологию под особенности каждого бизнеса. Ужесточение конкуренции, глобализация, кризисы вынуждают украинские предприятия пересматривать параметры собственной эффективности, прибегая ко множеству проверенных временем и практикой успешных компаний методов, один из которых - Lean менеджмент. В работе предложен алгоритм внедрения Lean менеджмент для украинских компаний, не имеющих опыта реализации аналогичных проектов. Это длительный процесс, но лишь такой путь может обеспечить результаты. Ключевые слова: линменеджмент, бережливое производство, инструменты менеджмента, конкурентоспособность, концепция 6 сигм, точно в срок.

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FEATURES OF INTRODUCTION OF LEAN MANAGEMENT IN UKRAINIAN ENTERPRISES Marina Kuzhel1, Svitlana Linovitskaya2 1 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman», Kyiv, Ukraine, [email protected] 2 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman», Kyiv, Ukraine, [email protected] Abstract: The purpose of the material is to generalize the problems and prospects for introducing principles of lean production at Ukrainian enterprises. Due to the fact that Lean management is a Japanese management philosophy, it can not be copied blindly. It is necessary to adapt this ideology to the specific features of each business. Toughening competition, globalization, and crises are forcing Ukrainian companies to revise their own performance parameters, resorting to a variety of time-tested and successful practices of methods, one of which is Lean management. The paper suggests an algorithm for implementing Lean management for Ukrainian companies that do not have experience in implementing similar projects. This is a long process, but only this way can provide results. Keywords: Lean management, lean production, management tools, competitiveness, 6 sigma concept, just in time.

UDC 340.134:[334.728:351.759.4/.5

NORMATIVNI ASPEKTI MEĐUNARODNE REGULATIVE U OBLASTI PRIVATNE BEZBEDNOSTI Dejan Labović1, Siniša Dostić2, Božidar Otašević3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Abstract: Normativno uređenje oblasti privatne bezbednosti je od posebnog interesa za bezbednost svake nacionalne zajednice, ali i za razvoj ukupnog demokratskog društva i pojedinih međunarodnih odnosa, obzirom da savremena koncepcija nacionalne bezbednosti predstavlja sintezu bezbednosti pojedinca, društva i države. Svedoci smo, da je u sklopu ukupnih privatizacionih procesa u društvu, privatizacija poslova bezbednosti predstavlja neizostavni deo funkcionosanja savremene države, koja ne može uvek i svuda da pruži potpunu zaštitu savremenih potreba privatnog i javnog interesa. Naime, adekvatnim normativnim uređenjem oblasti privatne bezbednosti, stvarju se neophodni preduslovii za uspešno organizovanje i funkcionisanje pravnih lica, preduzetnika i fizičkih lica koja obavljaju bezbednosne poslove na komercijalno-ugovornoj osnovi. S tim u vezi, u uvodnom delu rada, dat je kratak prikaz osnovnih izvora privatne bezbednostie na nacionalnom nivou, kao osnovno polazište pravne rgulative u ovoj oblasti bezbednosti. U centralnom delu rada data je intencija na opšti osvrt najznačanije međunarodne regulative u oblasti privatne bezbednosti, kojima su definisane pojedine oblasti koje su od značaja za adekvatnije oganizovanje i funkcionisanje subjekata privatne bezbednosti u nacionalnim zakonodavstvima Evrope i sveta. U vezi sa navedenim, u radu se izvodi da je međunarodno-pravna regulativa privatne bezbednosti harmnonizovan deo privatne bezbednosti, odnosno usaglašen osnov za legitimno postupanje i aktivnost bezbednosnih i vojnih, nacionalnih privatnih provajdera bezbednosti u nacionalnim okvirima, i naročito van nacionalnih okvira. Ključne reči: pravna regulativa, privatna bezbednost, privatno obezbeđenje, konvencija, ugovor, preporuka

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NORMATIVE ASPECTS OF INTERNATIONAL REGULATION IN THE FIELD PRIVATE SECURITY Dejan Labović1, Siniša Dostić2, Božidar Otašević3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected], 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected], 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: The normative regulation of the field of private security is of particular interest to the security of each national community, but also to the development of a total democratic society and individual international relations, since the contemporary concept of national security is a synthesis of the security of the individual, society and the state. We are witnesses that, as part of the overall privatization process in the society, the privatization of security operations is an essential part of the functioning of the modern state, which can not always and everywhere provide complete protection of contemporary needs of private and public interest. Namely, with adequate normative regulation of the field of private security, necessary prerequisites are created for the successful organization and functioning of legal entities, entrepreneurs and natural persons who perform security tasks on a commercialcontract basis.In this regard, in the introductory part of the paper, a brief overview of the basic sources of private security at the national level is given, as a basic starting point of the legal regulation in this area of security. In the central part of the work, there is an intent on a general overview of the most important international regulations in the field of private security, which define certain areas that are important for more adequate organization and functioning of the private security entities in the national legislations of Europe and the world. In connection with the above, it is concluded that the international legal regulation of private security is a harmonized part of private security, that is, the harmonized basis for the legitimate treatment and activity of security and military, national private security providers in national frameworks, and especially outside of national frameworks. Keywords: legal regulation, privatization of security, private security, private security, convention, contract, recommendation.

UDC 004.42

ELEMENTI INTERAKTIVNOG DIZAJNA I NJEGOVA PRIMENA U VIRTUELNOJ STVARNOSTI Mioljub Lazarević1, Svetlana Lazarević Petrović2, Tamara Petković3 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 3 Visoka poljoprivredna škola strukovnih studija, Šabac, Srbija, [email protected] Apstrakt: Interaktivno dizajniranje predstavlja kontinuiran proces koji ima nekoliko faza i nivoa, počevši od upoznavanja korisnika i njihovih potreba, do projektovanja razumljivih ekrana i kontrolnih panela. Interaktivni dizajn predstavlja niz elementa koji kreiraju doživljaj kod korisnika. Kako bi obezbedili verodostojnost ovog doživljaja, moramo obratiti pažnju na mnoštvo faktora, a pre svega na kretanje, prostor i vreme, izgled i zvuk. Sa pojavom pristupačnih uređaja na tržištu, virtuelna okruženja su donela novi način interakcije sa digitalnim sadržajem. Elektronska trgovina i veb prodavnice će se uskoro preseliti sa ličnih računara i pametnih telefona u virtuelna okruženja. Ključne reči: Dizajn, kompjuter, interakcija, virtuelna realnost, veb prodavnice

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ELEMENTS OF INTERACTIVE DESIGN AND ITS APPLICATION I VIRTUAL REALITY Mioljub Lazarevic1, Svetlana Lazarevic Petrovic2, Tamara Petkovic3 1 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Agricultural School of Applied Studies, Šabac, Serbia, [email protected] Abstract: Interactive design is a continuous process that has several stages and levels, starting from getting to know users and their needs, to designing intelligible screens and control panels. In order to ensure the credibility of this experience, we must pay attention to a variety of factors, and above all to movement, space and time, appearance and sound. With the emergence of affordable devices on the market, virtual environments have brought a new way of interacting with digital content. Electronic store and web stores will soon be moved from personal computers and smartphones to virtual environments. Keywords: Design, computer, interaction, virtual reality, web shops

UDC 005.57(477)

THE IMPORTANCE OF CROSS- CULTURAL COMMUNICATION IN BUSINESS: EVIDENCE FROM UKRAINE Denys Lifintsev State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine,[email protected] Abstract: This paper explores the importance of cross-cultural communication in business which has become extremely important due to the processes of globalization and digitalization. We focus onthe correlation between cross-cultural similarities and the level of cooperation in international business.In our research we conduct comparative analyses of Ukrainian culture and the culture of Ukraine’s main partners in the EU. We also explore how cultural similarities of the countries affect the efficiency of business activity. Keywords: cross-cultural communication, cross-cultural management, globalization, Ukraine, European Union.

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VAŽNOST MEDJUKULTURALNE KOMUNIKACIJE U POSLOVANJU: PRIMER UKRAJINE Denys Lifintsev Kijevski nacionalni ekonomski univerzitet Vadim Getman, Kijev, Ukrajina, [email protected] Apstrakt: Ovaj rad istražuje važnost međukulturne komunikacije u poslu koja je postala izuzetno važna zbog procesa globalizacije i digitalizacije. Usredsređujemo se na korelaciju izmedju međukulturnih sličnosti i nivoa saradnje u medjunarodnom poslovanju. U našem istraživanju vršimo komparativne analize ukrajinske kulture i kulture glavnih partnera Ukrajine u EU. Takođe istražujemo kako kulturne sličnosti zemalja utiču na efikasnost poslovne aktivnosti. Ključne reči: međukulturna komunikacija, međukulturni menadžment, globalizacija, Ukrajina, Evropska unija

UDC 005:001.895

ИННОВАЦИОННОЕ МЫШЛЕНИЕ БИЗНЕС-ОРГАНИЗАЦИИ: СУЩНОСТНЫЕ ХАРАКТЕРИСТИКИ ,ПРЕДПОСЫЛКИ И ПРОЦЕСС ФОРМИРОВАНИЯ Лариса Лигоненко ГВУЗ «Киевский национальный экономический университет имени Вадима Гетьмана», Киев, Украина, [email protected] Аннотация: В статье рассмотрены современные толкования содержания и отли-

чительных характеристик инновационного мышления личности и бизнес-организации. Изложены основные предпосылки формирования инновационного мышления бизнес-организации и структуризация процесса формирования инновационного мышления в соответствие с рекомендациями европейского стандарта на систему инновационного менеджмента. Рассмотрены базовые положения дизайн-мышления, который признается одним из возможных вариантов использования инновационного мышления в реальной бизнес- среде. Ключевые слова: инновационное мышление личности, инновационное мышление бизнес-организации, ключевые факторы инновационного мышления, процесс инновационного мышления, дизайн-мышление.

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INNOVATIVE THINKING OF BUSINESS ORGANIZATION: ESSENTIAL CHARACTERISTICS, PREREQUISITESAND PROCESS OF FORMATION Larysa Ligonenko State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine, [email protected] Abstract: The article considers modern interpretations of the essence and distinctive characteristics of the innovative thinking of the individual and the business organization . The main prerequisites for the formation of innovative thinking of a business organization and the structuring of the process of innovative thinking formation in accordance with the recommendations of the European standard for the system of innovation management are outlined. The basic provisions of design thinking , which is recognized as one of the possible options for using innovative thinking in a real business environment, are considered. Keywords: innovatory thinking of the individual, innovative thinking of the business organizations, the key factors of innovative thinking, innovative thinking process, design thinking.

UDC 502.131:001.895]:330.34

ФОРМИРОВАНИЕ ИННОВАЦИОННОЙ ЭКОСИСТЕМЫ РЕГИОНА КАК НЕОБХОДИМОЕ УСЛОВИЕ ЕГО ЭКОНОМИЧЕСКОГО РАЗВИТИЯ M. Люлюченко1, Ю. Селиверстов2 1 Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected] 2 Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected] Аннотация: В современных условиях эффективное развитие любой социально-эко-

номической системы определяется ее способностью воспринимать инновации и создавать собственные новые технологии и продукцию. В связи с этим особую актуальность приобретают вопросы формированияблагоприятных условий для инновационного развития государства и его структурных элементов. Данный процесс находит воплощение в понятии «инновационная экосистема», которое было введено в США и адаптировано в экономику из сферы биологии. Инновационная экосистема является многоуровневой системой, одним из основных уровней, на которые необходимо воздействовать в условиях российской действительности – региональный. Именно данная инновационная экосистема, по сравнению с мировой и национальной, является более важной на этапе формирования инновационной экономики.Процесс обеспечения благоприятных условий для инновационного развития предприятий внутри региона (который может выступать и заказчиком и поставщиком инновации) формирует его конкурентоспособность, тем самым стимулирую конкурентную борьбу регионов, что, в конечном счете, приведет к повышению уровня конкурентоспособности страны и увеличению уровня жизни населения. Ключевые слова: инновации, экосистема, инновационное развитие, инновационная экосистема, региональная экономика

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FORMATION OF THE INNOVATION ECOSYSTEM OF THE REGION AS A NECESSARY CONDITION FOR ITS ECONOMIC DEVELOPMENT M. Liuliuchenko1, Yu. Seliverstov2 1 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] 2 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] Abstract: In modern conditions, the effective development of any socio-economic system is determined by its ability to perceive innovations and create its own new technologies and products. In this connection, the formation of favorable conditions for the innovative development of the state and its structural elements acquires particular urgency. This process is embodied in the concept of “innovative ecosystem”, which was introduced in the US and adapted to the economy from the field of biology. An innovative ecosystem is a multi-level system, one of the main levels that must be influenced in the Russian reality – regional ecosystem. It is this innovative ecosystem, in comparison with the world and national, that is more important at the stage of formation of an innovative economy. The process of providing favorable conditions for the innovative development of enterprises within the region (which can act as both the customer and the supplier of innovation) shapes its competitiveness, thereby stimulating competition among the regions, which ultimately leads to an increase in the level of competitiveness of the country and an increase in the standard of living of the population. Keywords: innovation, ecosystem, innovative development, innovative ecosystem, regional economy

UDC 327(430:497-15)

EKONOMSKI ASPEKTI I PROBLEMI U REALIZACIJI BERLINSKOG PROCESA Lidija Madžar Fakultet za finansije, bankarstvo i reviziju, Alfa BK Univerzitet, Beograd, Srbija, [email protected] Apstrakt: Berlinski proces je bio pokrenut na inicijativu Nemačke 2014. godine i on se sastoji od različitih platformi, nivoa i oblika saradnje, kao i od raznih učesnika (pre svega predstavnika Evropske unije, međunarodnih finansijskih institucija i vlada zemalja Zapadnog Balkana). Danas ovaj proces predstavlja važan mehanizam za strukturno i trajno povezivanje zemalja Zapadnog Balkana sa EU, unapređivanjem njihove međusobne ekonomske, političke i bezbednosne saradnje. Cilj Berlinskog procesa je da unapredi privredni rast i povezivanje, dobrosusedske odnose, regionalnu saradnju, kao i povezivanje ljudi i razvoj civilnog društva u zemljama Zapadnog Balkana. Ovaj rad se najpre bavi analizom trostubne strukture Berlinske agende (diplomatska, ekonomska i društvena dimenzija) i ekonomskog aspekta ovog procesa. Nakon toga se opisuje finansijska i tehnička uloga EU u njemu. Posebna pažnja se posvećuje i razmatranju ostvarenih dostignuća sa poslednjeg samita održanog u Trstu. Na kraju rada se daje pregled svih izazova, kao i unutrašnjih i spoljnih prepreka efikasnoj realizaciji Berlinskog procesa. Ključne reči: Berlinski proces, Evropska unija, zemlje Zapadnog Balkana, Bečki samit, Samit u Trstu, problemi u realizaciji Berlinskog procesa

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ECONOMIC ASPECTS AND PROBLEMS IN THE BERLIN PROCESS REALIZATION Lidija Madzar Faculty of Finance, Banking and Auditing, Alfa BK University, Belgrade, Serbia, [email protected] Abstract: Germany initiated the Berlin Process in 2014. This process consists of different platforms, levels and forms of cooperation, as well as of various participants (primarily it composes of European Union’s representatives, international financial institutions’ syndics and governments of the Western Balkan countries). Today, this process represents an important mechanism for connecting structurally and permanently Western Balkans with the EU, enhancing their mutual economic, political and security cooperation. The aim of the Berlin process is to promote economic growth and integration, good neighborly relations, regional cooperation, as well as connecting people and the development of civil society in the Region. The paper first deals with the three-pillar structure of the Berlin Agenda (diplomatic, economic and social dimension) and the economic aspect of this process. It then describes the financial and technical role of the EU in this process. Particular attention is paid to the consideration of the achieved results from the last summit held in Trieste. At the end of the paper, an overview of all the challenges, as well as internal and external obstacles to the effective realization of the Berlin process is given. Keywords: the Berlin Process, the European Union, Western Balkan countries, the Vienna Summit 2015, the Trieste Summit 2017, Berlin Process realization problems

UDC 621.395.721.5(497)

TELEFONSKA APLIKACIJA BALKAN (TAB) PODRŠKA ZA UKLJUČIVANJE MALIH I SREDNJIH PREDUZEĆA ZAPADNOG BALKANA U TOKOVE RASTUĆE EKONOMIJE U POST RECESIJI, UKLJUČIVANJE U POKRETANJU NOVOG CIKLUSA RAZVOJA EKONOMIJE U ZEMLJAMA KOJE SU IZAŠLE IZ RECESIJE Ksenija Maid1, Nedžo Maid2 1 SHO Vascular, Beograd, Srbija, [email protected] 2 SHO Vascular, Beograd, Srbija, [email protected] Apstrakt: „Telefonska Aplikacija Balkan (TAB)“pruža podršku za uključivanje malih i srednjih preduzeća Zapadnog Balkana u ubrzane tokove rastuće ekonomije u post recesiji, pokretanja novog ciklusa rasta ekonomije u visoko razvijenim zemljama. TAB ima cilj da maksimalno približi mikro i srednja preduzeća izvorima informacija novih tehnologija, transfer znanja, razmena ideja, novih projekata, naučnih radova i inovacija.Uključivanje mikro investitora sa različitih krajeva Zapadnog Balkana i naravno sveta. TAB preduzeće traži partnere za realizaciju projekata „Telefonska Aplikacija Balkan (TAB)“ uz primenu Hedžing investicije za zaštitu budućih partnera.Firmu TAB čine kvalifikovane ljudski resursi koji mogu da uradi vrlo sofisticirane projekte. Ključne reči: Aplikacija Balkan, inovacija, cloud, profit, Companybook.

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TELEPHONE APPLICATION BALKAN (TAB) SUPPORT FOR THE INCLUSION OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE WESTERN BALKANS INTO THE EMERGING ECONOMIES OF THE POST-RECESSION, INCLUSION IN LAUNCHING A NEW CYCLE OF ECONOMIC DEVELOPMENT IN THE COUNTRIES THAT EMERGED FROM THE RECESSION Ksenija Maid1, Nedzo Maid2 1 SHO Vascular, Belgrade, Serbia, [email protected] 2 SHO Vascular, Belgrade, Serbia, [email protected] Abstract: “Telephone Application Balkans (TAB)” provides support for the involvement of small and medium enterprises in the Western Balkans accelerated flows growing economy in the post recession, starting a new cycle of economic growth in high-income countries. TAB aims to maximize approaches to micro and medium-sized enterprises to sources of information of new technologies, transfer of knowledge, exchange ideas, new projects, research papers and innovation. The inclusion of micro-investors from different parts of the Western Balkans and the natural world. TAB company is looking for partners for projects “Telephone Application Balkans (TAB)” with the use of hedging investments to protect future partners. TAB company consists of qualified human resources who can do very sophisticated projects. Keywords: Application Balkans, innovation, cloud, profit, Company book.

UDC 005.334:330.322 001.895:336

КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ ИССЛЕДОВАНИЯ ИННОВАЦИОННОИНВЕСТИЦИОННЫХ ДРАЙВЕРОВ В ЭКОНОМИЧЕСКОЙ НАУКЕ Ирина Малыхина Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected] Аннотация: В условиях непростой экономической и геополитической обстановки в мировой и российской экономике важное значение имеет эффективное функционирование драйверов экономического развития. Поиск данных драйверов, точек роста необходимо осуществлять в плоскости инновационно-инвестиционного развития экономических систем всех уровней. Анализу концептуальных основ инновационноинвестиционных драйверов должно уделяться повышенное внимание в силу относительной новизны данных субъектов экономических отношений и их стратегического значения в экономическом развитии регионов и государства в целом. Ключевые слова: инновационно-инвестиционные драйверы, развитие, экономическая система, инновационный потенциал, инвестиционный рост.

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CONCEPTUAL BASES OF RESEARCH OF INNOVATION AND INVESTMENT DRIVERS IN ECONOMIC SCIENCE Irina Malykhina Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] Abstract: In the context of the difficult economic and geopolitical situation in the world and national economy, it is important to effectively operate the drivers of economic development. Search of these drivers, growth points should be carried out in the plane of innovation and investment development of economic systems of all levels. Analysis of the conceptual foundations of innovation and investment drivers should be given increased attention due to the relative novelty of these subjects of economic relations and their strategic importance in the economic development of the regions and the state as a whole. Keywords: innovation and investment drivers, development, economic system, innovation potential, investment growth.

UDC 339.13:637.1

OCENA TRŽIŠNE STRUKTURE PROIZVOĐAČA MLEKA I MLEČNIH PROIZVODA U SRBIJI Jelena Marinković1, Dušan Radomirović2, Nenad Marinković3 1 Novosadski sajam AD Novi Sad, Novi Sad, Srbija, [email protected] 2 J.P Urbanizam Novi Sad, Novi Sad, Srbija, [email protected] 3 Slobodna carinska zona AD Novi Sad, Novi Sad, Srbija, [email protected] Abstract: Proizvodnju dobara u Srbiji karakteriše prisutnost stranog kapitala, dominantan položaj malog broja preduzeća i neizvesnost malih proizvođača. Kao odličan reprezentativni primer nametnulo se tržište proizvođača mleka i mlečnih proizvoda u našoj zemlji. Za potrebe ovog rada sprovedeno je istraživanje tržišta mlekara u Srbiji, odnosno industrije mleka i mlečnih proizvoda. Struktura tržišta, sa aspekta konkurencije, nije obećavajuća, i male mlekare se susreću sa ekonomsko-tržišnim nevoljama. S obzirom da svi veliki proizvođači u bilo kojoj tržišnoj grani „sanjaju“ o dominantnom položaju na tržištu, ispostavlja se da je upravo ova industrijska grana vrlo pogodna za tako nešto jer je dozvolila da se stvori oligopol. Ključne reči: mlečna industrija, istraživanje tržišta, tržišno učešće , oligopol

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MARKET STRUCTURE EVALUATION OF PRODUCERS OF MILK AND DAIRY PRODUCTS IN SERBIA Jelena Marinkovic1, Dusan Radomirovic2, Nenad Marinkovic3 1 Novi Sad Fair, Novi Sad, Serbia, [email protected] 2 Urbanism Novi Sad, Novi Sad, Serbia, [email protected] 3 Free Customs Zone, Novi Sad, Serbia, [email protected] Abstract: The production of goods in Serbia is characterized by the presence of foreign capital, the dominant position of a small number of companies and uncertainty of small producers. An excellent representative example isthe market of the milk producers and dairy products in our country. For the purpose of this study it was conducted a market research of dairiesindustry in Serbia. The structure of the market, in terms of competition, is not very promising, where small dairies are facing economic and market troubles. Given that all the major manufacturers in any market branch “dream” of a dominant position in the market, it turns out that this industry is very suitable for it because it alloweded to create an oligopoly. Keywords: dairy industry, market research, market share, oligopoly

UDC 007:711]:336

ANALIZA RAZLIČITIH MOGUĆNOSTI FINASIRANJA SMART CITY PROJEKATA I INICIJATIVA Branko Marković1, Dejan Ilić2, Nikolaj Ivannikov3 1 Prointer ITSS Banja Luka, Bosna i Hercegovina, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Pojava novih Informaciono komunikacionih tehnologija (ICT) kao i pojava koncepta Industrija 4.0, ubrzalo je digitalnu transformacije ekonomije, transformaciju javnog sektora i lokalne samouprave,ali jeubrzalo i razvoj „Smart City“ koncepta.Navedenim konceptom gradovi i regije se transformišu u pravcudostizanja više efikasnosti lokalne samouprave, višeg kvaliteta života građana, redukcije potrošnje energije i negativnog uticaja na životnu sredinu. Smart City koncept, danas pedstavlja dominantan pravac razvoja urbanih sredina pa su sve brojnije i inicijative i pojedinačni projekti u navedenom domenu. To je razlog i osnovni cilj što se u radu razmatraju različite mogućnosti i različite metode finasiranja projekata upravo iz navedenog domena. Ključne reči: Smart City, projekti, inicijative, finansiranje, strateška transformacija

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ANALYSIS OF THE DIFFERENT POSSIBILITIES FOR SMART CITY PROJECTS AND INITIATIVES FINANCING Branko Marković1, Dejan Ilić2, Nikolaj Ivannikov3 1 Prointer ITSS Banja Luka, Bosnia and Herzegovina, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: The emergence of new Information and Communication Technology (ICT) and the emergence of the Industry 4.0 concept has accelerated the digital transformation of the economy, the transformation of the public sector and local self-government, but also accelerated the development of the Smart City concept.With the mentioned concept, cities and regions are transformed towards achieving more efficiency of local self-government, higher quality of life of citizens, reduction of energy consumption and negative impact on the environment. The Smart City concept today is the dominant direction for the development of urban areas, and more and more numerous initiatives and individual projects in this domain are becoming increasingly common in practice. This is the reason why the basic goal is why the paper discusses different possibilities and different methods of financing projects from the specified domain. Keywords: Smart City, projects, initiatives, financing, strategic transformation

UDC 336.76

OPTIMIZACIJA PORTFOLIJA Branka Marković1, Marinko Markić2 1 Američki Northwest Univerzitet, Travnik, Bosna i Hercegovina, [email protected] ²Američki Nortwest Univerzitet, Travnik, Bosna i Hercegovina, [email protected] Apstrakt: Svrha ovog rada je analiza uloge i značaj moderne portfolijo teorije.Problemi koji se javljaju kod preduzeća koja žele investirati u nove projekte ,je odrediti optimalni portfolio za određenu aktivu i određenu količinu kapitala.Optimizacija portfolija nije jednostavan zadatak , zbog toga što se istovremeno mora postići dva osnovna cilja:maksimalno očekivani profit i minimizacija troškova, koji se mogu javiti zbog niza ograničenja.Investicija, bez rizika, u praksi ne postoji.U teoriji postoje investicije , kod kojih nam je poznat novčani tok, pri čemu je profit deterministička vrijednost, a standardna devijacija(odstupanje) nula. Svaka odluka o investiranju ima svoje ciljeve i vremenski okvir , na osnovu toga se utvrđuje optimalni portfolio koji uključuje rizik, a koji će biti u mogućnosti da podnese investitor. Ključne reči: portfolio, rizik, vrijednosnice,stopa povrata

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OPTIMIZATION OF PORTFOLIO Branka Marković1, Marinko Markić² 1 American Northwest University, Travnik, Bosnia and Herzegovina, [email protected] ²American Nortwest University, Travnik, Bosnia and Herzegovina, [email protected] Abstract: The purpose of this paper is to analyze the role and significance of the Modern Portfolio Theory (MPT). Problems encountered by companies that want to invest in new projects are to determine the optimal portfolio for a particular asset and a certain amount of capital. Port optimization is not a simple task, because simultaneously it has to achieve two basic goals: maximum expected profit and cost minimization, which may be due to a number of constraints.Investment, without risk, does not exist in practice. In theory, there are investments where we know the cash flow, where the profit is a deterministic value , standard deviation (zero deviation). Each investment decision has its own goals and a timeframe, which determines the optimal portfolio that includes the risk and which it will be able to submit to the investor. Keywords: portfolio, risk, securities, rate of return

UDC 332.1(477)

ЭКОНОМИЧЕСКАЯ ПРИРОДА ВОЗНИКНОВЕНИЯ ДИФФЕРЕНЦИАЦИИ В УРОВНЯХ РАЗВИТИЯ ОТДЕЛЬНЫХ ТЕРРИТОРИЙ УКРАИНЫ Виктория Медведь Сумский национальный аграрный университет, Сумы, Украина., [email protected] Аннотация: В статье рассмотрено особенности возникновения дифференциации

в уровнях развития отдельных территорий Украины. Исследовано диапазоны различий основных параметров экономического развития регионов. Обоснованы основные элементы механизма государственного перераспределения добавленной стоимости через вертикальные и горизонтальные трансферты. Предложены мероприятия по преодолению различий в социально- экономическом развитии территорий. Ключевые слова: регион, региональное развитие, выравнивание, стимулирования, дифференциация экономического развития

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THE ECONOMIC NATURE OF THE EMERGENCE OF DIFFERENTIATION IN THE LEVELS OF DEVELOPMENT OF INDIVIDUAL TERRITORIES OF UKRAINE Viktoriya Medved Sumy National Agrarian University, Sumy, Ukraine, [email protected] Abstract: The article considers the peculiarities of the origin of differentiation in the levels of development of individual territories of Ukraine. The ranges of differences in the main parameters of the economic development of the regions are explored. The main elements of the mechanism of state redistribution of value added through vertical and horizontal transfers are substantiated. Proposed measures to overcome the differences in the socio-economic development of the territories. Keywords: region, regional development, leveling, incentives, differentiation of economic development.

UDC 663/664:366.63(476) 346.548:663/664(476)

ОСОБЕННОСТИ ОБЕСПЕЧЕНИЯ ИНФОРМИРОВАННОСТИ НАСЕЛЕНИЯ РЕСПУБЛИКИ БЕЛАРУСЬ В СФЕРЕ ПРОДОВОЛЬСТВЕННОЙ БЕЗОПАСНОСТИ И ЗДОРОВОГО ПИТАНИЯ Светлана Мицкевич Институт системных исследований в АПК НАН Беларуси [email protected] Аннотация: Выявлена значимость и особенностей информирования населения Республики Беларусь в сфере продовольственной безопасности и здорового питания; определены основные направления и методы информирования, а также критерии оценки его эффективности по каждому элементу коммуникационной модели; проведен количественный анализ размещения информационных материалов по исследуемой тематике в электронных средствах массовой информации. Ключевые слова: информирование, продовольственная безопасность, здоровое питание, направления и методы информирования, оценка эффективности информирования.

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THE REPUBLICAN SCIENTIFIC UNITARY ENTERPRISE «THE INSTITUTE OF SYSTEM RESEARCH IN AGROINDUSTRIAL COMPLEX OF NAS OF BELARUS» Sviatlana Mitskevich The Republican Scientific Unitary Enterprise «The Institute of System Research in Agroindustrial Complex of NAS of Belarus», Minsk, Belarus, [email protected] Abstract: The significance and peculiarities of informing the population of the Republic of Belarus in the field of food security and healthy nutrition was revealed in this article; the main directions and methods of informing, as well as the criteria for evaluating its effectiveness for each element of the communication model, were identified; a quantitative analysis of the placement of information materials on the topics studied in electronic media was conducted. Keywords: informing, food safety, healthy eating, directions and methods of informing, evaluation of information effectiveness.

UDC 631.95

METHODOLOGICAL APPROACH TO TRANSITION TO ENVIRONMENTALLY SOUND FARMING Vladislav Minin1, Aleksandr Briukhanov2, Igor Subbotin3 1 Institute for Engineering and Environmental Problems in Agricultural Production (IEEP), Saint Petersburg, Russian Federation, [email protected] 2 Institute for Engineering and Environmental Problems in Agricultural Production (IEEP), Saint Petersburg, Russian Federation 3 Institute for Engineering and Environmental Problems in Agricultural Production (IEEP), Saint Petersburg, Russian Federation Abstract: The paper considers development of transition methodology of agricultural enterprises to environmentally sound operation depending on their specific characteristics. For this purpose, several farms in Leningrad Region and other parts of North-West Russia were selected and surveyed in terms of manure management. Detailed farm information was stored in the specially created database. Large poultry and pig companies are obliged to switch to best available techniques of manure handling. Large cattle farms can use a wider range of environmentally friendly techniques. Small agricultural enterprises, private farmers and personal smallholdings can consider the transition to organic and biologybased production. IEEP has developed above 60 manure handling plans, or Technological Regulations, governing processing and application of animal/poultry manure as an organic fertiliser on a particular farm. Introduction of Technological Regulations reduces nitrogen emissions to water bodies by 15-20%, and phosphorus emissions – by 3-8%, average. Computer-aided information system for selecting promising manure handling technologies was developed to assist agricultural producers. It uses the farm data and offers an optimal solution for waste management. For organic farms, the software “Organic Farmer Assistance” is under development. To fill it with required information, a set of field experiments was set at IEEP experimental station. Keywords: agricultural enterprises, environmentally sound farming

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METODOLOŠKI PRISTUP TRANZICIJI KA EKOLOŠKI PRIHVATLJIVOJ POLJOPRIVREDI Vladislav Minin1, Aleksandr Briukhanov2, Igor Subotin3 1 Institut za inženjerstvo i probleme životne sredine u poljoprivrednoj proizvodnji (IEEP), Sankt Peterburg, Ruska Federacija, [email protected] 2 Institute for Engineering and Environmental Problems in Agricultural Production (IEEP), Saint Petersburg, Russian Federation 3 Institut za inženjerstvo i probleme životne sredine u poljoprivrednoj proizvodnji (IEEP), Sankt Peterburg, Ruska Federacija Apstrakt: Ovaj rad razmatra razvoj metodologije tranzicije poljoprivrednih preduzeća na ekološki ispravan rad u zavosnist i od njihovih specifičnih karakteristika. U tu svrhu odabrano je i analizirano više farmi u lenjingradskoj regiji i drugim delovima severozapadne Rusije u smislu upravljanja djubrivom. Detaljne informacije o svakoj farmi bile su uskladištene u posebno kreiranoj bazi podataka. Velike kompanije za perad i svinje su obavezne da predju na najbolje raspoložive tehnike obrade djubriva. Velike farme goveda mogu koristiti široki spektar tehnika zaštite životne sredine. Mala poljoprivredna preduzeća, privatni farmeri i lična mala gazdinstva treba da razmotre prelazak na organsku i biološku proizvodnju. IEEP je razvio više od 60 planova za upravljanje djubrivom odnosno tehnološke propise koji regulišu preradu i primenu djubriva u organsko djubrivo na odredjenoj farmi. Uvodjenje tehnoloških propisa smanju emisije azota u vodi za 15-20 %, a emisiju fosfora za 3-8% u proseku. Razvijen je računarski informacioni sistem da pomogne poljoprivrednim proizvodjačima. On koristi podatke o farmi i nudi optimalno rešenje za upravljanje otpadom. Da bi se došlo do potrebnih informacija, uspostavljen je set eksperimenata na IEEP eksperimentalnoj stanici. Ključne reči: poljoprivredna preduzeća, ekološki prihvatljiva poljoprivreda

UDC 330.322.1

APPLICATION OF ECONOMIC-MATHEMATICAL MODELLING TECHNOLOGIES IN INVESTMENT MANAGEMENT OF UKRAINE’S AGRARIAN SECTOR AND REGIONS Andrii Mykhailov1, Tetiana Kharchenko2 1 Sumy national agrarian university; Sumy, Ukraine, [email protected] 2 Sumy national agrarian university; Sumy, Ukraine, [email protected] Abstract: The importance of investment resources for the development of the agrarian sector of Ukraine’s economy, individual regions and the national economy of Ukraine as a whole is researched. The differences of the regions of the country in providing their investment resources are determined. According to the results of grouping according to the criterion of rating assessment of the investment activity of the agrarian sector of Ukraine, the regions are divided into four groups: high, sufficient, average and low level of investment activity. The connection and influence of the volume of investment resources in the agrarian sector on the volume of gross value added of agrarian sectors of the regions of the country is established. Economic and mathematical models were constructed and solved in optimistic, average and pessimistic scenarios for forecasting the growth of gross value added of Ukrainian regions by volume of foreign investment resources for 2018-2020 years. It is proved that the presence of interregional imbalances in the state of investment activity of the agrarian sector of Ukraine’s regions requires adjustment of the existing investment mechanism. Keywords: economic-mathematical modelling, investment, development, agrarian sector, management, economics

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PRIMENA TEHNOLOGIJA EKONOMSKO MATEMATIČKOG MODELOVANJA U INVESTICIONOM UPRAVLJANJU AGRARNOG SEKTORA I REGIONA UKRAJINE Andrej Mikhailov1, Tetjana Karčenko2 1 Sumski nacionalni agrarni univerzitet, Sumi, Ukrajina, [email protected]; 2 Sumski nacionalni agrarni univerzitet, Sumi, Ukrajina, [email protected] Apstrakt: U radu se istražuje značaj investicionih resursa za razvoj agrarne industrije ukrajinske privrede, pojedinačnih regiona i nacionalne ekonomije Ukrajine u celini. Odredjen su razlike u regionima zemlje u obezbedjivanju njihovih investicionih resursa. Po rezultatima grupisanja prema kriterijumu procene rejtinga investicionih aktivnosti agrarnog sektroa Ukrajine regioni su podeljeni u četiri grupe: visok, dovoljan, prosečan i nizak nivo investicionih aktivnosti. Uspostavljena je veza i uticaj obima investcionih resursa u agrarnom sektoru sa obimom brot dodate vrednosti agrarnih sektora regiona zemlje. Ekonomski i matematički modeli konstruisani su i rešeni u optimističkim, prosečnim i pesimističkim scenarijima za prognoziranje bruto dodate vrednosti ukrajinskih regiona prema obimu stranih investicionih resursa za 2018-2020. Dokazanoa je da prisustvo medjuregionalnih neravnoteža u stanju investicionih aktivnosti agrarne industrije ukrajinski regiona zahteva prilagodjavanje postojećeg mehanizma investiranja. Ključne reči: ekonomsko-matematičko modelovanje, investicija, razvoj, agrarni sektor, upravljanje, ekonomija

UDC 504.5:665.6

HAZARDS OF ACCIDENT OF OIL DERIVATIVES Srboljub Nikolic1, Miljojko Janosevic2, Branko Tesanovic3, Djurdjijana Ilic4 1 Military Academy, Belgrade, Serbia, [email protected] 2 Military Academy, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 4 Military Academy, Belgrade, Serbia, [email protected] Abstract: Oil and its derivatives represent significant resources on which economies of the strong countries are based. But, apart from being an extremely important resource it can be very dangerous due to inadequate exploitation of it, as well as its derivatives, which results in endangering people`s health and destroying harmonious relationships of elements of the environment. Keywords: oil, derivatives, danger, accident, accident

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OPASNOSTI OD INCIDENAT S NAFTNIM DERIVATIMA Srboljub Nikolić1 , Miljojko Janošević2 , Branko Tešanović3 , Đurđijana Ilić4 1 Vojna Akademija, Beograd, Srbija, [email protected] 2 Vojna Akademija, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 4 Vojna Akademija, Beograd, Srbija, [email protected] Apstrakt: Nafta i njeni derivati predstavljaju značajne resurse na kojima se zasnivaju ekonomije jakih zemalja. Ali, osim što je izuzetno važan resurs, naft a može biti opasna zbog neadekvatne eksploatacije kako nafte tako i njenih derivata. Što dovoi do ugrožavanja zdravlja ljudi i uništavanja harmoničnih odnosa elemenata životne sredine. Ključne reči: nafta, derivati, opasnost, incident

UDC 007:528.9

МЕХАНИЗМЫ СТРАТЕГИЧЕСКОГО ПАРТНЕРСТВА ГОСУДАРСТВА И БИЗНЕСА В КОНТЕКСТЕ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ Оксана Охрименко1, Виктория Пигуль 2 1 Национальный технический университет Украины «Киевский политехнический институт имени Игоря Сикорского», Киев, Украина, [email protected] 2 Национальный технический университет Украины «Киевский политехнический институт имени Игоря Сикорского», Киев, Украина, [email protected] Аннотация: Рассмотрен механизм государственно-частного партнерства (ГЧП) в качестве действенного инструмента обеспечения экономической безопасности в стратегических сферах национальной экономики. Имплементированы идеи научных школ в прикладные аспекты сотрудничества государства и бизнеса. Приведены формы и модели партнерства в разных странах и отраслях. Проанализированы тенденции участия национальных правительств стран ЕС в совместных проектах в разрезе различных отраслей. Определены особенности имплементации принципов ГЧП в тепловую энергетику Украины. Даны предложения по поводу усовершенствования механизма ГЧП в Украине. Ключевые слова: экономическая безопасность, тепловая энергетика, энергоэффективность, государственно-частное партнерство.

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MECHANISMS OF STRATEGIC PARTNERSHIP BETWEEN THE STATE AND BUSINESS IN THE CONTEXT OF ECONOMIC SECURITY Oksana Okhrimenko1, Victiria Pigul 2 1 National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine, [email protected] 2 National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine, [email protected] Abstract: The mechanism of public-private partnership (PPP) is considered as an effective tool for ensuring economic security in strategic areas of the national economy. The ideas of scientific schools in the applied aspects of cooperation between the state and business are implemented. Forms and models of partnership in different countries and sectors are presented. The tendencies of participation of national governments of the EU countries in joint projects in the context of various industries are analyzed. The specifics of the implementation of the principles of PPP in the thermal power industry of Ukraine are determined. Proposals on the improvement of the PPP mechanism in Ukraine have been developed. Keywords: economic security, thermal energy, energy efficiency, public-private partnership.

UDC 624:004.92

КОНСТРУКТИВНОЕ И ДЕСТРУКТИВНОЕ ВЛИЯНИЕ ТЕХНОЛОГИИ 3D -ПЕЧАТИ НА ИННОВАЦИОННОЕ РАЗВИТИЕ СТРОИТЕЛЬНОГО СЕКТОРА Петр Оспищев Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected] Аннотация: В статье рассматривается аспекты конструктивного и деструктив-

ного влияния технологии 3D-печати на строительный сектор, в контексте форматирования и изменения системы отношений между субъектами рынка. Анализируются потенциальные перспективы ее развития, а также вектор возможных изменений, связанных с ее реализацией. В основе оценки потенциальных направлений развития отрасли лежит понимание цепи поставок при традиционном методе строительства и строительстве с использованием технологии 3D-печати, что позволяет выделить ключевые аспекты ее развития и реализации. Делается вывод о целесообразности и необходимости инновационного развития строительного сектора за счёт внедрения инновационных технологий. Ключевые слова: инновационные строительные технологии, 3D-печать бетоном.

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CONSTRUCTIVE AND DESTRUCTIVE INFLUENCE OF 3D -PRINTING TECHNOLOGY ON THE INNOVATIONAL DEVELOPMENT OF CONSTRUCTION SECTOR Petr Оspishchev Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] Abstract: The article deals with the aspects of constructive and destructive influence of 3D-printing technology on construction sector, in the context of the formation and alteration of relations system between market participants. The potential prospects of its development and the vector of the possible changes, dealing with its implementation, have been analyzed. The basis of evaluating the potential trends of the branch’s development is the understanding of the delivery chain at the traditional methods of construction and the construction with using 3D-printing technology, which allows singling out the key aspects of its development and implementation. The conclusion concerning the feasibility and necessity of innovational development of the building sector due to introducing the innovational technologies has been made. Keywords: innovational construction technologies, 3D-printing with concrete

UDC 004.738.5:37

ADMINISTRACIJA ZNANJE – ALATI WEB 2.0 U NASTAVU Michail Pappas1, Crysoula Papvasileiou2 1 Direktor Gimnazije, [email protected] 2 Vaspitač dečije vrtića , [email protected] Apstrakt: Današnja obrazovna praksa u nastavi, poziva da se savremena nastava formira u okviru obrazovnih ciljeva koji su povezani sa digitalnom tehnologijom. U fokusu obrazovnog istraživanja više nije sadržaj nastave, ali fokus istraživanja je na pronalaženju najboljih načina za aktivacija mehanizama učenja učenika, zato što visoki obrazovanski standardi zahtevaju uvođenje novih metoda učenja u tradicionalnu nastavu. U tom slučaju rešenja daju alati Web 2.0, koji, između ostalog, su jednostavni za upotrebu kod učenika, koji su većinski uglavnom upoznati sa korišćenjem ICT, interneta i alata za društveno umrežavanje (facebook, twitter, istagram). Ključne reči: alati web2.0, kooperativno učenje, vremenska linija, konceptualne mapa, digitalne forme, istorijske mape

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KNOWLEDGE ADMINISTRATION - WEB 2.0 TOOLS IN EDICATOPM Michail Pappas1, Crysoula Papvasileiou2 1 [email protected] 2 [email protected] Abstract: Today’s educational practice in teaching calls for contemporary teaching to form within the educational goals associated with digital technology. The focus of educational research is no longer the content of teaching, but the focus of research is on finding the best ways to activate learner’s learning mechanisms, because high educational standards require the introduction of new teaching methods into traditional teaching. In this case, the solutions are provided by Web 2.0 tools, which, among other things, are easy to use by students who are mostly familiar with the use of ICT, the Internet and social networking tools (facebook, twitter, instagram). Keywords: web 2.0 tools, cooperative learning, time line, conceptual map, digital forms, historical folders

UDC 665.5:339.13 366

ISPITIVANJE STAVOVA KORISNIKA PRIRODNE KOZMETIKE U SRBIJI Marko Pavlović1, Milijanka Ratković2, Živan Bajić3 1 Pošta Srbije, Beograd, Srbija, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Banka PŠ Šabac, Šabac, Srbija, [email protected] Apstrakt: Upotreba prirodne kozmetike zadnjih godina je sve više u trendu, ali ne u onoj meri u kojoj proizvođači to očekuju. Ovaj rad ima za cilj da prikaže razloge zbog čega korisnici ne kupuju prrodnu kozmetiku, koji su razlozi kupovine, gde se najviše kupuje prorodna kozmetika, koji je najvažniji izvor informacija o prirodnoj kozmetici i koji su najprodavaniji brendovi prirodne kozmetike u Srbiji. Autori su sačinili upitnik i na osnovu istog izvršili ispitivanje stavova korisnika uz pomoć društvene mreže facebook i potom prikazali rezultate. Prirodna kozmetika dostupna je u Srbiji a strategija proizvođača u budućnosti treba da se ogleda kroz upotrebu određenih marketinških alata, znanja i iskustva, sa ciljem da stimulišu prodaju prirodne kozmetike. Ključne reči: prirodna kozmetika, tržište, potrošači, upotreba, ispitivanje, Srbija.

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EXAMINATION OF THE VIEWS OF USERS OF NATURAL COSMETICS IN SERBIA Marko Pavlovic1, Milijanka Ratkovic2, Zivan Bajic3 1 Post of Serbia, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia,[email protected] 3 Bank Sabac, [email protected] Abstract: The natural cosmetics have grown to be a great trend in recent years, but not to the extent that manufacturers expect it. Aim of this study is to explore reasons why customers buy or don’t buy natural cosmetic products, which are the most common places where they buy it, which is the most important source of information about natural cosmetics and which are the best-selling brands of natural cosmetics in Serbia. The authors examined consumer’s attitudes, using the questionnaire which they made for this research. The questionnaire was online and respondents approached to it via social network – Facebook. Results of this study show that natural cosmetic products are available in Serbia, but in future the strategy of manufacturers should expand by using certain marketing tools, knowledge and experience, in order to stimulate the sale of natural cosmetics. Keywords: natural cosmetics, market, consumers, usage, examination, Serbia.

UDC 005:796/799]:004

UTICAJ NOVIH TEHNOLOGIJA NA UPRAVLJANJE SPORTOM Ljupka Petrevska1 , Miloš Mihajlović2 1 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Centar za socijalni rad Svrljig, Svrljig, Srbija, [email protected] Apstrakt: Ovaj rad se bavi temom uticaja novih tehnologija na razvoj sportsko menadžmenta i pokušava da pruži pregled kako se promenila praksa upravljanja u sportu. Zahvaljujući ekspresivnom razvoju tehnologije, sport postaje zajedničko dobro a sportska industrija je jedna od najbogatijih na planeti. Veza izmedju tehnologije, sportske industrije i sportskog tržišta stvorila je sasvim nove trendove, materijalizovala potencijal novih tehnologija i danas njegova popularnost privlači ogroman broj ljudi koji na mnogo lakši način, direktno i indirektno, učestvuju u sportskim dogadjajima. Ključne reči: nove tehnologije, sport, upravljanje sportom, uticaj tehnologije na sport

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THE IMPACT OF NEW TECHNOLOGIES ON SPORTS MANAGEMENT Ljupka Petrevska1, Miloš Mihajlovic2 1 Faculty of Business Studies and Law of the University «Union - Nikola Tesla» [email protected] 2 Center for Social Work of Svrljig municipality [email protected] Abstract: This paper will deal with the theme of the impact of new technologies on the development of sports management and will try to give an overview of how they have modified the practice of managing in sports. Thanks to the expressive development of technology, the sport becomes a common good, and the sports industry is one of the richest on the planet. The connection between technology, the sports industry and the sports market has created completely new trends, materialized the potential of new technologies and today its popularity attracts a huge number of people who take it much easier, both directly and indirectly, to participate in sporting events. Keywords: new technologies, sports, sports management, the impact of technology on sports

UDC 005.334:352.07(438)

НОВЫЕ ТЕНДЕНЦИИ КРИЗИСНОГО УПРАВЛЕНИЯ НА УРОВНЕ МЕСТНОГО САМОУПРАВЛЕНИЯ В ПОЛЬШЕ Żanna Pleskacz1, Józef Wróbel2 1 Факультет экономических и юридических наук, Естественно- гуманитарный университет в г.Седльсе, Польша, [email protected] 2 Факультет экономических и юридических наук, Естественно- гуманитарный университет в г.Седльсе, Польша, [email protected] Аннотация: Органы территориального самоуправления принимают множество различных решений, часть которых касается функционирования в условиях чрезвычайных ситуациях, вызванных любыми непредвиденными событиями, такими как стихийное бедствие или техническая авария. Особенность подобных ситуаций состоит в том, что они часто быстро растут и сопровождаются хаосом и непредвиденностью, что следует как можно скорее начать контролировать. Благодаря процессам планирования деятельности органов местного территориального самоуправления можно создать условия для подготовки по предотвращению кризисных ситуаций, а в случае их возникновения органы самоуправления должны быть готовы предпринять действия, направленные на восстановление ситуации, которая существовала до возникновения кризиса. Достижение желаемого результата будет зависеть от навыков, компетенций и знаний людей, управляющих данным процессом и принимающих участие в спасательных операциях. Ключевые слова: угрозы, кризисная ситуация, кризисное управление, команды реагирования, системный подход.

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NEW TRENDS IN CRISIS MANAGEMENT AT THE LOCAL GOVERNMENT LEVEL IN POLAND Żanna Pleskacz1, Józef Wróbel2 1 Faculty of Economic and Legal Sciences, Siedlce University of Natural Sciences and Humanities, Poland, [email protected] 2 Faculty of Economic and Legal Sciences, Siedlce University of Natural Sciences and Humanities, Poland, [email protected] Abstract: Local governments need to be prepared to function and making decisions in the state of emergency. Emergency situations are caused by different unforeseen events, such as natural disasters or accidents of a technical nature. It is necessary to recognize that crisis situations are often characterized by a rapid growth, are often accompanied by chaos and non-predictability that need to be controlled as quickly as possible. The planning processes at the local government level allow to introduce preventative actions, and to be prepared for crisis situations. When a state of emergency occurs, local governments must be prepared for actions aimed at restoring the situation and achieving the state as it existed before the crisis occurred. Achieving the desired results depends on the skills, competencies and knowledge of people who manage these processes and participate in rescue operations. Keywords: threats, crisis situation, crisis management, response teams, systematic approach.

UDC 005.32

ORGANIZACIONA KULTURA I UTICAJ NA INOVACIJE I PROMENE Milan Radosavljević1, Aleksandar Anđelković2, Edita Kastratović3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd, Srbija, [email protected] Apstrakt: Jedno od dosta obrađivanih pitanja u organizaciji i menadžmentu je organizaciona kultura. Njeni pojavni oblici se nalaze još u rodovskim i plemenskim zajEdnicama, kada su svi članovi znali pravila funkcionisanja ovih primitivnih oblika ljudskog organizovanja, kao i odnos jednog, prema drugom, ili drugim članovima ovih skupina. Iako je to stari fenomen, do današnjih dana nije jasno iskristalisan stav o uticaju ovog faktora na poslovnu uspešnost, ko i kako kreira organizacionu kulturu, kako organizaciona kultura utiče na dinamiku promena, a posebno da li se i kako se može upravljati organizacionom kulturom. Sve navedeno se dešava u okolnostima velikog broja radova u kojima se organizaciona kultura poistovećuje sa naukom o organizaciji. Nema sumnje da organizaciona kultura u savremenim uslovima ispoljava značajan uticaj na inovacione sposobnosti u organizaciji, iako za to nema dovoljno dokaza. Ovo utoliko pre što se pokazalo da su mnogi američki radnici, odnosno radnici sa američkom kulturom, kda su prihjvatili japanski sistem poslovnja, vrednovanja i interakcija, ostvrili čak i bolje rezultate nego u američkim kompanijama u kojima su primenjivali američki sistem uverenja, pretpostavki i vrednosti. U navedneom kontekstu se pokazuje da postoje odeđeni stereotipi kada je u pitanju organizaciona kultura, klima i organizaciono ponašanje. Tipičan primer je tvrdnja da se organizacione kulture dugo i teško stvaraju i da ih je takođe teško menjati. Ova shvatanja su karakteristična za klasičnu organizaciju, ali u svetu revolucionarnih promena i globalizacije i kultura, poput drugih organizacionih fenomena se mora brzo menjati, odnosno transformisati u druge sisteme verovnja i vrednosti. Zato se sve više govori o adaptivnoj kulturi i kulturi adhokratije. Adaptivne kulture su dinamične i preduzetničke i kao takve stvaraju povoljnu

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organizacionu klimu za inovacije. Brojne uspešne akviziacije su dokaz ove tvrdnje, a tamo gde se to nije desilo, došlo je do neuspelih preuzimanja, kupovine ili zajedničkih nastupa na drugim tržištima. U radu se obrađuje pitanja uticaja organizacione kulture na inovacionu aktivnost, ko kreira organizacionu kulturu, mesto i uloga inovacionih timova na stvaranju podsticajne inovacione kulture, uticaj orgnizacione kulture na dinamiku promena, uticaj obima poslova na originalnost i inovativne aktivnosti i uticaj kohezivnosti i neslaganja na inovacije. Ključne reči: organizaciona kultura, inovacije, inovacioni timovi i inovacije.

ORGANIZATIONAL CULTURE AND INFLUENCE ON INNOVATION AND CHANGE Milan Radosavljevic1, Aleksandar Andjelkovic2, Edita Kastratovic3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty of business economics and entrepreneship, Belgrade, Serbia, [email protected] Abstract: One of the many issues dealt with in organization and management is organizational culture. Its manifestation forms are found even in tribal communities when all members knew the rules of functioning of these primitive forms of human organization, as well as the relationship of one to another or other members of these groups. Although this is an old phenomenon, to this day, there is no clear crystalline attitude about the impact of this factor on business success, who and how creates an organizational culture, how organizational culture influences the dynamics of change, and in particular whether and how it can be managed by an organizational culture. All of this occurs in the circumstances of a large number of papers in which organizational culture is identified with the doctrine of the organization. There is no doubt that organizational culture in modern conditions has a significant influence on the innovation skills of the organization, although there is insufficient evidence for this. This is even more so because it turned out that many American workers, or workers with American culture, when they accepted the Japanese system of business, valuation and interaction, achieved even better results than in American companies in which they used the American system of conviction, assumptions and values. In this context, it is shown that there are certain stereotypes when it comes to organizational culture, climate and organizational behavior. A typical example is the claim that organizational cultures take long and are difficult to create and are also difficult to change. These perceptions are characteristic of classical organization, but in the world of revolutionary changes and globalization and cultures, like other organizational phenomena, they must quickly change, or transform into other systems of belief and value. This is why the adaptive culture and the culture of adhocration are increasingly discussed. Adaptive cultures are dy-

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namic and entrepreneurial and as such create a favorable organizational climate for innovation. Many successful acquisitions are evidence of this claim, and where it did not happen, unsuccessful acquisitions or joint appearances in other markets occurred. This paper deals with the questions of the influence of organizational culture on innovation activity, who creates the organizational culture, the place and role of innovation teams in creating an incentive innovation culture, the impact of organizational culture on the dynamics of change, the impact of the scope of work on originality and innovative activities and the impact of cohesion and disagreement on innovation . Keywords: organizational culture, innovation, innovation teams and innovations.

UDC 005.33

RAZUMEVANJE STRATEGIJE I NJENIH PODSISTEMA KAO KLJUČNI FAKTOR NACIONALNE I KORPORTIVNE USPEŠNOSTI Života Radosavljević1, Aleksandar Anđelković2, Milan Radosavljević3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union - Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Iako je od nastanka strategije prošlo više od dva milenijuma, do današnjih dana ona nije precizno definisana, niti je određen njen delokrug delovanja, iz čega ona proizilazi, često i čemu služi, ali i kakva je njena anatomija i fiziologija. Mnogi teoretičari sa manje ili više uspeha su nastojale da vojnu strategiju modeliraju i prilagode je poslovnoj, ili korporativnoj strategiji. Ipak, treba imati u vidu da se i savremeno ratovanje, pa shodno tome i vojna strategija bitno promenila i da modeli koji su u prošlosti davali zadovoljavajuće rezultate u savremenim uslovima nisu primenljivi, ili su primenljivi sa velikim rizikom. Opšte je poznato, a to se može naći u svim udžbenicima na svetu, da je kvalitetna strategija ključni faktor svake uspešnosti, posebno ukoliko se nalazi u rukama visokih profesionalaca za upravljanje. Ovo je relativno tačno i važilo je za stabilne i predvidljive uslove poslovanja iz kraja prošlog veka. Međutim, biznis se dramatčno promenio, a strategije su uglavnom ostajale iste, što je delovalo limitirajuće na poslovnu uspešnost, a što je promenilo i odnos prema strategiji kao alatu za strateško upravljanje. U praksi postoji i negiranje strategije kao nauke, odnosno negiranje strategijske teorije, te njeno svođenje na praksu, a neretko i na prakticizam. Mnoge multinacionalne kompanije u zemljama u razvoju, ili koje realizuju poslove na tržištima u razvoju uspevaju da prevaziđu poslovne izazove koje su ove kompanije ranije imale. Veliki broj kompanija u razvijenom svetu nema i ne pokazuje veliko interesovanje za strategiju i strateško planiranje, a više je okrenut na izvršenje. Njihov strateški menadžment troši daleko manje vremena na formulisanju i razvijanju dugoročnih strategije u odnosu na svoje kolege iz razvijenih zemalja i korporativnih sistema. Umesto na vođenje klasičnih bitaka, strategija se danas usmerava na “vođenje

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dnevnih bitaka”, odnosno na prepoznavanje šansi u svakom trenutku i nastojanjem da se one što pre iskoriste. Iz navedenog se može konstatovati da postoje dve krajnosti kada je u pitanju strategija i to: da se strategija glorifikuje kao nauka i profesija, da nisu jasno razgraničeni odnosi između politike i strategije, strategije i njenih podsistema, pa do toga da su pomešane nadležnosti, tako da strategija često definiše ciljeve, što je zadatak politike, da je operatika kao podistem strategije nestao iz strategijskog menadžmenta ili da je taktika preuzela određene elemente strategije. Ako se ovome doda još jedno alfa plus, a to je ne postojanje metodologije za izradu nacionalnih, ili korporativnih strategija, da postoji veliki broj strategija, često i za marginalne oblasti, dolazi se do konstatacije, da u strategiji i strateškom menadžmentu postoje brojni nesporazumi i kontraverze, ali i kada je u pitanju njihov kvalitet, jer strategija mora da bude kreirana da funkcioniše u uslovima neizvesnosti, haosa i visokog nivoa turbulentnosti. Več navedene nejasnoće, dileme i kontraverze pokazuju da postoji široko polje za istraživanje i unapređenje strategije kao fenomena i njeno lociranje u objektivni naučni konteks. Cilj rada je da ukaže na neke probleme i kontraverze u strategiji i strateškom menadžmentu, posebno kada je u pitanju odnos između teorijskih postavki i praktičnih rešenja i ponudi adekvatna rešenja za njihovo otklanjanje. Dakako, ovde postoje dva ishoda. Prvi je da se teorija uskladi sa praksom, ili da se promeni i unapredi teorija kako bi se stvorili kvalitetniji modeli, odnosno modaliteti strategije, ali i operatike i taktike, kao njeni podsistemi. Ključne reči: Tržišne borbe, Strategija, Ooperatika, Taktika.

UNDERSTANDING OF THE STRATEGY AND ITS SUBSYSTEMS AS A KEY FACTOR OF NATIONAL AND CORPORATE PERFORMANCE Zivota Radosavljevic1, Aleksandar Andjelkovic2, Milan Radosavljevic3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: Although more than two millennia have passed since the beginning of strategy, to date it has not been defined precisely, nor has its scope been determined, from which it arises, often and for what it serves, but also its anatomy and physiology. Many theorists with more or less success sought to model military strategy and adapt it to a business or corporate strategy. However, it should be borne in mind that both modern warfare and, consequently, the military strategy has changed significantly and that the models that in the past gave satisfactory results in modern conditions are not applicable, or they are applicable at high risk. It is widely known, and this can be found in all textbooks in the world, that a quality strategy is a key factor for any success, especially if it is in the hands of senior management professionals. This is relatively accurate and it was valid for stable and predictable business conditions at the end of the last century. However, the business has changed dramatically, and strategies have generally remained the same, which has been limiting to business success, and which has also changed the attitude towards the strategy as a strategic management tool. In practice, there is also denial of the strategy as a science, that is denial of the strategic theory, and its reduction to practice, and often to practicalism. Many multinational companies in developing countries, or those that carry out business in emerging markets, are able to overcome the business challenges that these companies have previously had. A large number of companies in the developed world do not show much interest in strategy and strategic planning, and are more focused on execution. Their strategic management spends much less time on formulating and developing long-term strategies in relation to their counterparts from developed countries and corporate systems. Instead of running classic battles, the strategy is now

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directed to “managing daily battles”, that is, identifying opportunities at all times and trying to use them as quickly as possible. From the above it can be concluded that there are two extremes regarding the strategy: the strategy is glorified as a science and profession, that the relations between the policy and the strategy, the strategy and its subsystems are not clearly defined, and that the responsibilities are mixed so that strategy often defines goals, which is a policy task, that the operative as a subsystem of the strategy disappeared from strategic management or that the tactic has taken on certain elements of the strategy. If one more alpha plus is added to this, and that is the lack of a methodology for developing national or corporate strategies, that there are a number of strategies, often for marginal areas, there is a conclusion that there are many misunderstandings and controversies in strategy and strategic management, but also when it comes to their quality, because the strategy must be created to function in conditions of uncertainty, chaos and high turbulence. The above-mentioned ambiguities, dilemmas and controversies show that there is a wide field for exploring and improving strategy as a phenomenon and its location in an objective scientific context. The aim of this paper is to point out some problems and controversies in strategy and strategic management, especially when it comes to the relationship between theoretical settings and practical solutions and offer adequate solutions for their elimination. Of course, there are two outcomes here. The first is to align the theory with practice, or to change and improve the theory in order to create better models, that is, the modalities of the strategy, but also the operations and tactics, as its subsystems. Keywords: Market struggles, Strategy, Operations, tactics.

UDC 316.774:796/799

ULOGA MASOVNIH MEDIJA U SPORTSKOJ JAVNOSTI Dragan Rajević Fakultet za mediteranske i poslovne studije – Tivat, Crna Gora [email protected] Apstrakt: Sredstava za masovne komunikacije (mas-mediji) ostvaruju snažan uticaj na osobenosti i razvoj savremenih društava. Kako usložnjavanje društvenih odnosa „proizvodi’ sve veći broj informacija, tako nastaje i širi se potreba za sredstvima koja omogućavaju da se te informacije prenose u sve prostore i segmente ljudskog bitisanja. Otuda sredstva masovnih komunikacija (, masovni mediji”, ,,mas-mediji”) zauzimaju važno mjesto u životu savremenog čovjeka i predstavljaju jednu od karakteristika savremenog doba. Usložnjavanje društvenih odnosa i razvoj sredstava pomoću kojih se ljudi međusobno povezuju čini središnje područje procesa masovne komunikacije. Masovni mediji kao sredstva i kanali masovne komunikacije obraćaju se ogromnom broju slušalaca i gledalaca („auditorijumu”), kao anonimnoj i heterogenoj masi ljudi, koja se i prepoznaje po tome što je izložena njihovom sve većem uticaju. Ključne reči: sport, sportska javnost, masovni mediji, informacije, komunikacije.

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THE ROLE OF MASS MEDIA IN SPORTS PUBLIC Dragan Rajevic Faculty for Mediterranean and Business Studies, Tivat, Montenegro, [email protected] Abstract: The means of mass communication (mass media) have a strong influence on the peculiarities and development of modern societies. As the complexity of social relations “produces” an increasing number of information, the need for means is created and expanded, allowing the information to be transmitted to all human and space segments. Hence the means of mass communication (“mass media”) occupy an important place in the life of a modern man and represent one of the features of the modern era. The complexity of social relations and the development of the means by which people interact with each other constitutes the central area of the mass communication process. Mass media as means and channels of mass communication address a huge number of listeners and viewers (“auditorium”), as an anonymous and heterogeneous mass of people, that is recognized for being exposed to their growing influence. Keywords: sports, sports public, mass media, information, communications,

УДК 339.166.5:330.341.1

ИНТЕЛЛЕКТУАЛЬНЫЙ ПОТЕНЦІАЛ И ЕГО ТРАНСФОРМАЦИЯ В ИНТЕЛЛЕКТУАЛЬНЫЙ КАПИТАЛ Надежда Рудь Луцкий национальный технический университет, Луцк, Украина, [email protected] Аннотация: В статье исследовано понятие «интеллектуальный потенциал», значение и процесс превращения интеллектуального потенциала в интеллектуальный капитал. Уточнены процессы, объекты и финансовые потоки исследуемой трансформации. Выделены особенности интеллектуального капитала. Представлены международные глобальные индексы интеллектуального потенциала Украины. Ключевые слова: интеллектуальный потенциал, интеллектуальный капитал, интеллектуальная собственность, коммерциализация.

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INTELLECTUAL POTENTIAL AND ITS TRANSFORMATION IN INTELLECTUAL CAPITAL Nadezhda Rud Lutsk National Technical University, Lutsk, Ukraine, [email protected] Abstract: There are devoted to the concept of «intellectual potential”, the importance and process of transforming intellectual potential into intellectual capital in the article. The processes, objects and financial flows of the investigated transformation are specified. Features of intellectual capital are singled out. International Global Indices of Intellectual Potential of Ukraine are presented. Keywords: intellectual potential, intellectual capital, intellectual property, commercialization.

UDC 339.1(47+57)

THE BASIC DIRECTIONS OF DEVELOPMENT OF THE MARKET OF ADVERTISING SERVICES OF THE REPUBLIC OF BELARUS AND THE COUNTRIES OF THE EURASIAN ECONOMIC UNION Elina Sadykova Graduate School of the National Academy of Sciences of Belarus, Minsk, Belarus, [email protected] Abstract: The article outlines the main stages in the development of advertising and the introduction of advertising technologies at all levels of management. The similarity and difference in the legislation regulating advertising activity in the states-members of the Eurasian economic union is substantiated. In practical terms, the trends in the functioning of the advertising services market of the member states of the Union and offenses in the field of advertising are highlighted. The complex of a direction of development of the market of advertising services of Byelorussia and the countries of the Eurasian Economic Union is developed. Keywords: advertising, law, advertising market, offense, the Eurasian Economic Union.

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ОСНОВНЫЕ НАПРАВЛЕНИЯ РАЗВИТИЯ РЫНКА РЕКЛАМНЫХ УСЛУГ РЕСПУБЛИКИ БЕЛАРУСЬ И СТРАН ЕВРАЗИЙСКОГО ЭКОНОМИЧЕСКОГО СОЮЗА Садыкова Элина Mагистрант, Институт подготовки научных кадров НАН Беларуси, Минск, Республика Беларусь, [email protected] Аннотация: В статье выделены основные этапы развития рекламы и внедрения рекламных технологий на всех уровнях управления. Обосновано сходство и различие в законодательстве, регулирующее рекламную деятельность в государствахчленах Евразийского экономического союза. В практическом плане выделены тенденции функционирования рынка рекламных услуг государств-участников Союза и правонарушения в области рекламы. Выработан комплекс направления развития рынка рекламных услуг Республики Беларусь и стран Евразийского экономического союза. Ключевые слова: реклама, закон, рынок рекламы, правонарушение, Евразийский экономический союз.

UDC 005.22

ТЕХНОЛОГИИ РАБОТЫ С КОРПОРАТИВНЫМИ КЛИЕНТАМИ: НОВЫЕ ПОДХОДЫ И ТЕНДЕНЦИИ Екатерина Щетинина1, Елена Щетинина2 1 Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected] 2 Санкт-Петербургский государственный технологический институт (технический университет), Санкт Петербург, Российская Федерация, [email protected] Аннотация: Статья охватывает ряд вопросов, связанных с изменениями в корпоративном менеджменте и марктеинге, вызванными информатизацией и прочими новыми процессами в массовом сознании. В частности, рассмотрены проблемы, принципы и стратегии управления клиентами, прогрессивные формы отношений с ними (FСR). Изложены факторы и особенности формирования отношений с корпоративными клиентами, методические основы выбора и реализации стратегииудержания клиентов с помощью определённых параметров. Обоснована схема управления отношениями с корпоративными клиентами и описаны связанные с этим бизнес-процессы. Ключевые слова: корпоративный менеджмент, развитие, бизнес-процессы, стратегии отношений с клиентами

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TECHNOLOGIES FOR WORKING WITH CORPORATE CLIENTS: NEW APPROACHES AND TRENDS Ekaterina Schetinina1, Helena Schetinina2 1 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] 2 St. Petersburg State Technological Institute (technical university), Saint Petersburg, Russian Federation, [email protected] Abstract: The article covers a number of issues related to changes in corporate management and marketing caused by informatization and other new processes in the mass consciousness. The problems, principles and strategies of client management, progressive forms of relations with them (First Contact Resolution, FCR) are examined, in particular. The factors and features of the formation of relations with corporate clients, the methodological basis for selecting and implementing a strategy for retaining customers using certain parameters are described. The scheme of management of relations with corporate clients is grounded and the business processes connected with it are described. Keywords: corporate management, development, business processes, customer relations strategies, corporate relations management scheme

UDC 005.6:528.93

UPRAVLJANJE KVALITETOM U TEHNOLOŠKOM PROCESU IZRADE DIGITALNIH TOPOGRAFSKIH KARATA Dragoljub Sekulović1, Siniša Drobnjak2 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Vojnogeografski institut, Vojska Srbije, Beograd, Srbija, [email protected] Apstrakt: Osnovna svrha opisivanja kvaliteta prostornih podataka je omogućavanje poređenja i izbor podataka koji najbolјe odgovara potrebama, primeni ili zahtevima korisnika. Kompletan opis kvaliteta jednog podatka će podsticati delјenje, razmenu i korišćenje odgovarajućih skupova prostornih podataka. Ocena kvaliteta digitalnih topografskih karata (DTK) primenjuje se u različitim etapama proizvodnog procesa prostornih podataka DTK i ima različite cilјeve u svakoj etapi. Digitalne topografske karte zbog svoje vizualnosti, sažetosti i jednostavnosti korišćenja, imaju velike prednosti nad drugim skupovima prostornih podataka i zbog toga u potpunosti su opravdani zahtevi za razradu sistema utvrđivanja, vrednovanja i saopštavanja njihovog kvaliteta. Osnovni cilj rada je da prikaže sistem upravljanja kvalitetom u tehnološkom procesu izrade digitalnih topografskih karata. Ključne reči: upravljanje kvalitetom, kvalitet prostornih podataka, digitalne topografske karte, tehnološki proces.

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QUALITY MANAGEMENT IN THE TECHNOLOGICAL PRODUCTION PROCESS OF DIGITAL TOPOGRAPHIC MAPS Dragoljub Sekulovic1, Sinisa Drobnjak2 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 The Military Geographical Institute, Army of Serbia, Belgrade, Serbia, [email protected] Abstract: The basic purpose of describing the quality of spatial data is to allow comparison and selection of data that best meets the needs, applications or requirements of users. A complete description of the quality of a single data will encourage the sharing, exchange and use of appropriate spatial data sets. The assessment of the quality of digital topographic maps (DTM) is applied at different stages of the DTM spatial data production process and has different objectives at each stage. Digital topographic maps, because of their visuality, conciseness and ease of use, have great advantages over other spatial data sets, and for this reason, they are fully justified in elaborating a system for determining, evaluating and communicating their quality. The main goal of the paper is to present a quality management system in the technological production process of digital topographic maps. Keywords: quality management, spatial data quality, digital topographic maps, technological process.

UDC 338.45

РАЗВИТИЕ ГЛОБАЛЬНО-ИНТЕГРИРОВАННЫХ ОРГАНИЗАЦИОННЫХ СТРУКТУР В УСЛОВИЯХ СТАНОВЛЕНИЯ ИНДУСТРИИ 4.0 Елена Шатилова1, Олег Швиданенко2 1 ГВУЗ «Киевский национальный экономический университет им. Вадима Гетьмана», Киев, Украина, [email protected] 2 ГВУЗ «Киевский национальный экономический университет им. Вадима Гетьмана», Киев, Украина, [email protected] Аннотация: Статья посвящена исследованию актуальных проблем развития в условиях становления четвертой промышленной революции глобально-интегрированных организационных полиситемных структур, важнейшим признаком которых является констатирующая роль информации и связей, а не структурных производственно-технологических элементов. Выделены основные характеристики современной организации эпохи Индустрии 4.0. Исследованы проблемы, перспективы и ключевые факторы обеспечения конкурентоспособности глобальных компаний в условиях цифровой трансформации. Раскрыты сущностные характеристики «совместного транснационального интеграционного развития» глобальных организаций за счет реализации их способности к адаптации и самоорганизации посредством проведения реинжениринга, развития внутренних организационных рынков и создания стратегических альянсов. Ключевые слова: развитие, глобализация, транснационализация, адаптация, организация, индустрия 4.0.

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DEVELOPMENT OF GLOBALLY INTEGRATED ORGANIZATIONAL STRUCTURES IN THE CONDITIONS OF THE INDUSTRY 4.0.FORMATION Olena Shatilova1, Oleg Shvydanenko2 1 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine, [email protected] 2 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine ,[email protected] Abstract: The article is devoted to the study of topical problems of globally integrated organizational polysystem structures development in the conditions of the fourth industrial revolution formation, the most important feature of which is the ascertaining role of information and communications, rather than structural production and technological elements. The main characteristics of the modern organization in the Industry 4.0 age are outlined. The problems, prospects and key factors of ensuring the global companies competitiveness under conditions of digital transformation are investigated. The essential characteristics of the global organizations “joint transnational integration development” are revealed through the realization of their ability to adapt and self-organize through reengineering, the development of internal organizational markets and the creation of strategic alliances. Keywords: development, globalization, transnationalization, adaptation, organization, industry 4.0.

UDC 628.4

КЛЮЧЕВЫЕ ПРЕДПОСЫЛКИ ФОРМИРОВАНИЯ ИНДУСТРИАЛЬНОГО СИМБИОЗА КАК БИЗНЕС-МОДЕЛИ СОЗДАНИЯ ЦЕННОСТИ ИЗ ОТХОДОВ Татьяна Шевченко Сумский национальный аграрный университет, Сумы, Украина, [email protected] Аннотация: В статье выделены ключевые предпосылки формирования индустриального симбиоза как бизнес-модели создания ценности из отходов, проанализированы ресурсный потенциал некоторых типов отходов производства и потенциальные возможности их использования. Предложена организационная схема управления потоками отходов на промышленном предприятии, основанная на налаживании партнерских отношений с потенциальными потребителями этих отходов и реализации партнерских отношений путем их обмена, продажи или покупки. Ключевые слова: обращение с отходами, производственные отходы, индустриальный симбиоз, бизнес-модель.

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KLJUČNI PREDUSLOVI ZA STVARANJE INDUSTRIJSKE SIMBIOZE KAO POSLOVNI MODEL ZA STVARANJE VREDNOSTI IZ OTPADA Tatjana Ševčenko Sumski nacionalni agrarni univerzitet, Sumi, Ukrajina, [email protected] Apstrakt: U radu se ističu ključni preduslovi za stvaranje industrijske simbioze kao poslovnog model za stvaranje vrednosti od otpada, analizira se potencijal resursa nekih vrsta industrijskog otpada i potencijalne mogućnosti za njihovu upotrebu. Predložena je organizaciona šema za upravljanje tokovima otpada u industrijskom preduzeću, na osnovu uspostavljanja partnerstva sa potencijalnim potrošačima ovih otpada i implementacijom partnerstava kroz njihovu razmenu, prodaju ili kupovinu. Ključne reči: upravljanje otpadom, industrijski otpad, industrijska simbioza, poslovni model.

UDC 005.5 658

PREDUZETNIŠTVO I PROBLEMI TRANSNACIONALNOG PREDUZETNIŠTVA U REPUBLICI SRBIJI Miodrag Simić1, Aca Marković2, Marko Špiler3 1 JP „Pošta Srbije“,Trstenik, Srbija, [email protected] 2 Agencija za energetiku Republike Srbije, Beograd, Srbija, [email protected] 3 Centar za menadžment, Beograd, Srbija, [email protected] Apstrakt: Preduzetništvo predstavlja pokretača privrednog razvoja. Od spoljnih uticaja i samih sposobnosti preduzetnika zavisiće i uspeh preduzetništva kao procesa. Izvršne politike u Republici Srbiji stvaraju povoljniji i podsticajniji institucionalni okvir za preduzetničko poslovanje. Preduzetništvo kao sektor privrede Srbije se evidentno oporavlja od svetske krize iz 2008.godine, ali još uvek nije dostiglo dotadašnji nivo zaposlenosti i broja privrednih subjekata. Transnacionalnom preduzetništvu kao šansi, potrebno je od strane izvršne vlasti posvetiti više pažnje i institucionalne podrške. Ključne reči: preduzetništvo, preduzetnik, dijaspora, transnacionalno preduzetništvo

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

ENTREPRENEURSHIP AND PROBLEMS OF TRANSNATIONAL ENTREPRENEURSHIP IN THE REPUBLIC OF SERBIA Miodrag Simic1, Aca Markovic2, Marko Spiler3 1 PE “Post of Serbia“,Trstenik, Serbia, [email protected] 2 Energy Agency of the Republic of Serbia, Belgrade, Serbia, [email protected] 3 Center for Management, Belgrade, Serbia, [email protected] Abstract: Entrepreneurship represents the trigger of economic development. The success of entrepreneurship as a process will depend on external influences and very skills of an entrepreneur. Executive policies in the Republic of Serbia create a more favourable and more stimulating institutional framework for entrepreneurship business. Entrepreneurship as an economic sector in Serbia is evidently recovering from the 2008 world crisis but it has not still reached the level of employment and the number of economic entities active at that time. Since transnational entrepreneurship is an opportunity, executive authorities should pay more attention to it and provide more institutional support in this regard. Keywords: entrepreneurship, entrepreneur, diaspora, transnational entrepreneurship

UDC 316.422(438) 316.422(497.2) 316.422(477)

АНАЛИЗ ВЛИЯНИЯ ИННОВАЦИЙ НА ЭКОНОМИЧЕСКОЕ РАЗВИТИЕ ПОСТСОЦИАЛИСТИЧЕСКИХ СТРАН (НА ПРИМЕРЕ ПОЛЬШИ, БОЛГАРИИ, УКРАИНЫ) Наталья Скоробогатова Национальный технический университет Украины «Киевский политехнический институт имени Игоря Сикорского», Киев, Украина, [email protected] Аннотация: В статье представлены результаты исследования влияния инноваций на экономическое развитие постсоциалистических стран. Для анализа были выбраны три страны (Польша, Болгария, Украина), которые имели идентичные исходные условия, однако достигли разных результатов. В ходе исследования доказана определяющая роль инноваций на экономическое развитие государства. Для анализа были использование макроэкономические показатели этих трех стран, а также данные Всемирного банка и Всемирного центра данных по геоинформатике и устойчивому развитию по миру и ЕС. Корреляционный анализ показал, что наиболее эффективной Польше прослеживается прямая связь между уровнем инновационного развития, экономической свободой и развитием инфраструктуры. Отличие четких взаимосвязей между данными показателями в Болгарии и Украине, отсутствие активной инновационной политике и переориентации экономики на нематериальное и высокотехнологичное материальное производство не позволяет этим странам достичь положительного эффекта в экономике. Ключевые слова: экономическое развитие, инновации, нематериальное производство, добавленная стоимость, валовый внутренний продукт, уровень доходов.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

AN ANALYSIS OF THE IMPACT OF INNOVATION ON THE ECONOMIC DEVELOPMENT OF POSTSOCIALIST COUNTRIES (ON THE EXAMPLE OF POLAND, BULGARIA, UKRAINE) Natalia Skorobogatova National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, Kyiv, Ukraine, [email protected] Abstract: The article presents the results of research on the influence of innovations on the economic development of post-socialist countries. For the analysis, three countries (Poland, Bulgaria, Ukraine) were selected who had identical initial conditions, but achieved different results. In the course of the research, the decisive role of innovations in the economic development of the state was proved. The analysis was based on the macroeconomic indicators of these three countries, as well as data from the World Bank and the World Data Center on Geoinformatics and Sustainable Development for the World and the EU. Correlation analysis showed that the most effective Poland can be traced a direct link between the level of innovation development, economic freedom and infrastructure development. Unlike the clear links between these indicators in Bulgaria and Ukraine, the lack of an active innovation policy and reorientation of the economy to a high-tech material and immaterial production does not allow these countries to achieve positive effects in the economy. Keywords: economic development, innovations, intangible production, value added, gross domestic product, income level.

UDC007:528.9

GEOINFORMACIONE INOVACIJE: 3D GRADSKI MODEL Dragana Skorup1, Slavko Vasiljević2, Dragoljub Sekulović3 1 Arhitektonsko-građevinski-geodetski fakultet, Univerzitet u Banjoj Luci, Banja Luka, Bosna i Hercegovina, [email protected] 2 Arhitektonsko-građevinski-geodetski fakultet, Univerzitet u Banjoj Luci, Banja Luka, Bosna i Hercegovina, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Potreba za spoznajom okruženja kod ljudi javlja se od davnina. Kako ljudske potrebe za tehnologijom postaju sve veće, tako i zahtjevi za realnijom slikom okruženja postaju kompikovaniji. Danas, u eri robota i vještačke inteligencije, u domenu predstave okruženja govori se o pametnim gradovima. Pametni gradovi predstavljaju trodimenzionalne prikaze urbane sredine koristeći moderzovanu geodetsku tehnologiju. Osnovni cilj ovog rada jeste da se, vodeći primjerima svjetskih metropola, prikaže način izrade modela grada na osnovu mjerenja dobijenih vazdušnim laserskim skeniranjm. Ključne reči: vazdušno lasersko skeniranje, oblak tačaka, CityGML, gradski modeli,3D baza podataka

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GEOINFORMATIC INNOVATIONS: 3D CITY MODEL Dragana Skorup1, Slavko Vasiljevic2, Dragoljub Sekulovic3 1 Faculty of Architecture, Civil Engineering and Geodesy, University of Banja Luka, Banja Luka, Bosnia and Herzegovina, [email protected] 2 Faculty of Architecture, Civil Engineering and Geodesy, University of Banja Luka, Banja Luka, Bosnia and Herzegovina, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: The human need to comprehense the environment has been evident since ancient times. As people’s appetites for technology are getting bigger, so demands for a more realistic picture of the environment become more sophisticated. Today, in the time of robots and artificial intelligence, in the domain of the environment presentation, it is said about smart cities. Smart cities represent three-dimensional views of the urban environment by using modernized geodetic technology. The main aim of this paper is to present the way of making a city model, based on measurements obtained by airborne laser scanning and by following examples of world metropolis. Keywords: airborne laser scanning, CityGML, point clouds, city model,3D city datebase

UDC 338.45(470.325)“2016“

КОМПЛЕКСНЫЕ ОЦЕНКИ И РЕЙТИНГИ УСТОЙЧИВОСТИ ФУНКЦИОНИРОВАНИЯБЕЛГОРОДСКИХ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ В2016 Г. Ирина Слабинская1, Ольга Бендерская2 1 Белгородский государственный технологический университет им. В.Г. Шухова, Белгород, Российская Федерация, [email protected] 2 Белгородский государственный технологический университет им. В.Г. Шухова, Белгород, Российская Федерация, [email protected] Аннотация: Предметом исследования в настоящей статье является устойчивость функционирования предприятия, то есть его способность функционировать неопределенно долго и достигать поставленных целей в условиях отрицательных воздействий. В статье изложены результаты анализа устойчивости функционирования белгородских промышленных предприятий в 2016 г.: представлены результаты расчета 12 показателей-индикаторов устойчивости функционирования; с использованиеммодифицированного метода суммы баллов выполнена их сравнительная комплексная оценка; построены рейтингиустойчивости функционирования предприятий промышленности строительных материалов и предприятий других отраслей промышленности. Кроме того, предложено по результатам оценки выделять четыре уровня устойчивости функционирования. Таким образом, в статье описана и апробирована методика объективной и точной количественной оценки и сравнения устойчивости функционирования предприятий. Ключевые слова: управление предприятиями, анализ хозяйственной деятельности предприятий, промышленность строительных материалов, устойчивость функционирования предприятия, комплексная оценка, рейтингование предприятий.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

COMPREHENSIVE ASSESSMENTS AND RATINGS OF SUSTAINABILITY FUNCTIONING OF THE BELGOROD INDUSTRIAL ENTERPRISES IN 2016 Irina Slabinskaya1, OlgaBenderskaya2 1 Belgorod State Technological University named after V.G. Schukhov, Belgorod, Russian Federation, [email protected] 2 Belgorod State Technological University named after V.G. Schukhov, Belgorod, Russian Federation, [email protected] Abstract: The subject of research in this article is the stability of the functioning of the enterprise, that is, its ability to function for an indefinitely long time and to achieve its goals in the face of negative impacts. The article presents the results of the analysis of the stability of the functioning of the Belgorod industrial enterprises in 2016: the results of calculation of 12 indicators of the stability of functioning are presented; with the use of the modified method of the sum of scores their comparative complex estimation is carried out; the ratings of the stability of the functioning of enterprises of the building materials industry and enterprises of other industries are constructed. In addition, it has been suggested that, according to the results of the assessment, four levels of sustainability of functioning be distinguished. Thus, the article describes and tests the methodology of objective and accurate quantitative assessment and comparison of the sustainability of enterprises. Keywords: business administration, analysis of the economic performance of an enterprises, construction materials industry, sustainability of enterprise, comprehensive assessment, rating of enterprises.

UDC 334.75/.76(477.75)

КЛАСТЕРЫ КАК ИНСТРУМЕНТ УПРАВЛЕНИЯ РЕГИОНАЛЬНЫМ РАЗВИТИЕМ Александр Слепокуров Федеральное государственное бюджетное учреждение науки «Научноисследовательский институт сельского хозяйства Крыма», Симферополь, Российская Федерация, [email protected] Аннотация: в качестве объекта исследования в статье рассматривается роль инновационных кластеров в развитии региона. В результате вредоносного влияния неолиберальных теорий экономика Крыма оказалась в сложном положении. Для обеспечения перехода на устойчивое развитие региону необходимо создать свою инновационную систему и приступить к созданию инновационных территориальных кластеров в сельском хозяйстве, промышленности и других сферах экономики. Ключевые слова: экономика, регион, инновационное развитие, инновационные кластеры, сельское хозяйство, промышленность.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

CLUSTERS AS A REGIONAL DEVELOPMENT MANAGEMENT TOOL Alexander Slepokurov Federal State Budgetary Institution of Science «Crimean Scientific Research Institute of Agriculture», Simferopol, Russian Federation, [email protected] Abstract: The role of innovative clusters in the development of the region is considered as an object of research in the article. As a result of the harmful influence of neoliberal theories, the economy of the Crimea found itself in a difficult situation. To ensure the transition to sustainable development, the region needs to create its own innovation system and start creating innovative territorial clusters in agriculture, industry and other spheres of the economy. Keywords: economy, region, innovative development, innovative clusters, agriculture, industry.

UDC 347.77

ВЛИЯНИЕ ВНУТРЕННИХ ФАКТОРОВ КОМПАНИИ НА ФОРМИРОВАНИЕ СТРАТЕГИИ УПРАВЛЕНИЯ ИНТЕЛЛЕКТУАЛЬНОЙ СОБСТВЕННОСТЬЮ ТатьянаСоболева1, Юлия Лазаренко2 1 ГВУЗ «Киевский национальный экономический университет им. Вадима Гетьмана», Киев, Украина, [email protected] 2 ГВУЗ «Киевский национальный экономический университет им. Вадима Гетьмана», Киев, Украина, [email protected] Аннотация: В статье рассмотрены факторы, формирующие элементы стратегии управления интеллектуальной собственностью в компаниях. Выделены внутренние элементы, такие как аудит интеллектуальных активов, политика компании, а также процессы защиты и поддержки интеллектуальной собственности. Важным условием эффективной реализации стратегии в сфере интеллектуальной деятельности обозначено ее адаптацию и соответствие бизнес-стратегии компании Ключевые слова: интеллектуальная собственность (ИС), стратегия ИС, аудит ИС, патентная стратегия

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

INFLUENCE OF INTERNAL FACTORS OF THE COMPANY ON FORMATION OF IP MANAGEMENT STRATEGY Tetiana Sobolieva1, Yuliia Lazarenko2 1 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine,[email protected] 2 State Higher Educational Institution «Kyiv National Economic University named after Vadym Hetman”, Kyiv, Ukraine,[email protected] Abstract: The article considers the factors forming the elements of the intellectual property management strategy in companies. Internal elements such as audit of intellectual assets, company policy, and also processes of protection and support of intellectual property are allocated. An important condition for the effective implementation of the strategy in the sphere of intellectual activity is its adaptation and compliance with the company’s business strategy Keywords: Intellectual property (IP), IP strategy, IP audit, patent strategy

UDC 39.9:061.1EU

СЕКТОР ИССЛЕДОВАНИЙ И РАЗРАБОТОК СТРАН ЕВРОСОЮЗА: ДИАГНОСТИКА СОСТОЯНИЯ И ОЦЕНКА СТРУКТУРНОДИНАМИЧЕСКИХ ГАРМОНИЙ Ирина Сомина Белгородский государственный технологический университет им. В.Г. Шухова, Белгород, Российская Федерация, [email protected], [email protected] Аннотация: в работе представлены основные научные подходы к исследованию проблемы взаимосвязи и соподчиненности понятий «инновационная экономика» и «экономика знаний». Произведен анализ сектора исследований и разработок стран – членов Евросоюза, с использованием авторской методики выполнена оценка структурно-динамических гармоний ключевых параметров данногосектора. Ключевые слова: инновационная экономика, экономика знаний, структурно-динамические гармонии,страны – члены Евросоюза, исследования и разработки

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

SECTOR OF RESEARCH AND DEVELOPMENT OF THE EUROPEAN UNION COUNTRIES: DIAGNOSTICS OF A STATE AND ASSESSMENT OF STRUCTURAL AND DYNAMIC HARMONIES Irina Somina Belgorod State Technological University named after V.G. Schukhov, Belgorod, Russian Federation, [email protected], [email protected] Abstract: in work the main scientific approaches to a research of a problem of interrelation and hierarchy of the concepts “innovative economy” and “economy of knowledge” are presented. The analysis of the sector of research and development of member countries of the European Union is made, with use of an author’s technique assessment of structural and dynamic harmonies of key parameters of this sector is executed. Keywords: innovative economy, economy of knowledge, structural and dynamic harmonies, member countries of the European Union, research and development

UDC 004.7.056

TESTOVI PENETRACIJE KAO VID ZAŠTITE OD ZLONAMERNIH NAPADA NA INFORMACIONI SISTEM Ivica Stanković1 , Milena Kukrić2 , Radoje Cvejić3 1 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 2 Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za strateški i operativni menadžment, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Podaci su postali najtraženija roba u savremenom poslovanju. Potražnja za podacima dovodi do različitih zloupotreba u toku razmene istih. Autori rada će pokušati, da kroz dobijene rezultate eksperimenta izvedenog u radu, ukažu na opasnosti kojih često nije svestan menadžment određene kompanije. U ovom radu je razmatrana simulirana mreža poslovnog informacionog sistema i upad u nju. Koraci koji su preduzeti u toku eksperimenta su razmatrani sa tačke gledišta napadača. Cilj izvedenih testova penetracije jeste ukazivanje na bezbednosne propuste u sistemu, kao i davanje predloga za poboljšanje metoda odbrane od neželjenih napada i upada u mrežu, a samim tim i u sistem. Ključne reči: Test penetracije, Kali Linux, hakovanje, XSS napadi, Nessus, fajervol

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

PENETRATION TESTS AS A FORM OF PROTECTION AGAINST MALICIOUS ATTACKS ON THE INFORMATION SYSTEM Ivica Stankovic1, Milena Kukric2, Radoje Cvejic3 1 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 Faculty for Strategic and Operational Management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for Strategic and Operational Management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: In modern business, data have become the best selling goods. Demand for data leads to various misuses in the process of exchanging data. The authors of the work will try, through the obtained results of the experiment performed in the work, to point out the dangers that the management of a particular company is not always aware. Authors, in this paper, will create the simulated business information network. The steps taken during the experiment were considered from the standpoint of the attacker. The goal of the conducted penetration tests is to point out security failures in the system, as well as to propose ways to improve the methods of defense against attacks and intrusions into the network, and therefore into the system. Keywords: Penetration test, Kali Linux, hacking, XSS attacks, Nessus, firewall

UDC 343.85:343.9.02

TRANSNACIONALNI ORGANIZOVANI KRIMINAL–MEĐUNARODNI I REGIONALNI MEHANIZMI SUZBIJANJA Vladan Stanković Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: Suprotstavljanje transnacionalnom organzovanom kriminalu, kao specifičnom fenomenu savremenog doba, predstvalja jedan od najznačlajnijih prioriteta međunarodnog delovanja. Njegove posledice su vidljive u svim sferama društvenog života i rezultiraju pre svega na nacionalnom nivou ali i na regionalnom i medjunarodnom. Stavaranje novih mogućnosti, koje nudi globalizacija, na kraju 20. i početkom 21 veka organizovane kriminalne grupe iskorišćavaju na najefikasni način. Nacionalne države nisu u mogućnosti da se same suprotstave ovoj pojavi jer kriminalne aktivnosti prevazilaze nacionalne okvire, te je univerzalni i regionalni pristup u suzbijanju ove pojave neophodan .U tom cilju u radu će biti prikazani normativni i institucioanlni standardi univerzalnog i regionalnog karaktera u suzbijanju transnacionalnog organizovanog kriminala koji su značajni za Srbiju Ključne reči: Transnacionalni organizovani kriminal, suzbijanje prekograničnog kriminala, Iterpol, UNODC, Europol

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TRANSNATIONAL ORGANIZED CRIME INTERNATIONAL AND REGIONAL MECHANISMS OF ADDRESSING IT Vladan Stankovic Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: One of the highest priority tasks at the international level is addressing the issue of internationally organized crime, which is a phenomena specific to the modern times. Its effects are not only visible in every aspect of life in a society, but they also spread across national, regional and international levels. Organized criminal groups most efficiently use all opstions created by globalization at the end of the 20th and at the beginning of the 21st century. National states cannot face the challenges posed by this phenomena because criminal activities go beyond national boundaries. Therefore it is necessary to create a universal and international approach to fight it. This text presents procedural and institutional standards of universal and international character that are aimed at suppressing internationally organized criminal relevant for Serbia. Keywords: Transnational Organized Crime, Prevention of Cross-Border Crime, Iterpol, UNODC, Europol

UDC 338.43.02(477)

МЕХАНИЗМЫ ОБЕСПЕЧЕНИЯ УСТОЙЧИВОГО РАЗВИТИЯ АГРАРНОЙ ЭКОНОМИКИ В УКРАИНЕ Наталия Стоянец Сумский национальный аграрный университет, Сумы, Украина., [email protected] Аннотация: Переход аграрной экономики на модель устойчивого развития очень сложная и безотлагательная задача для государственной власти Украины. Перед принятием любых государственных решений, которые в будущем приведут к структурным изменениям внутри аграрного сектора мы предлагаем использовать основные положения теории зависимости от предыдущего развития или «path dependence». Использование основных положений данной теории позволяет выявить имеющиеся институционные ловушки, которые были сформированы в прошлом и кардинально влияют на будущее развитие. Для формирования устойчивого развития аграрного сектора экономики мы предлагаем использовать кластерную модель регионального развития. Данная модель предполагает эффективное взаимодействие государственной власти и частного бизнеса. В процессе исследования нами были выделены основные проблемные моменты, которые отрицательно влияют на развитие государственно-частного партнерства в аграрном секторе через наличие действующих институционных ловушек, а также обобщены причины торможения развития технопарков и консультационных служб. Ключевые слова: path dependence, аграрный сектор, институционные ловушки, кластеризация, технопарки, консультационные службы.

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MECHANISMS FOR SUSTAINABLE DEVELOPMENT OF THE AGRARIAN ECONOMY IN UKRAINE Nataliya Stoyanec Sumy National Agrarian University, Sumy, Ukraine, [email protected] Abstract: The transition of the agrarian economy to a model of sustainable development is a very complex and urgent task for the government of Ukraine. Before making any state decisions that will lead to structural changes in the agricultural sector in the future, we propose to use the main aspects of the theory of dependence on the previous development or “path dependence”. The use of the main aspects of this theory let the existing institutional traps that were formed in the past and radically influence the future development to be detected. To form sustainable development of the agrarian sector of the economy, we propose to use a cluster model of the regional development. This model assumes an effective interaction of government and private business. In the process of research, we identified the main problem moments that negatively influence the development of public-private partnership in the agrarian sector through the availability of existing institutional traps, and also generalized the reasons for the inhibition of the development of techno parks and consulting services. Keywords: path dependence, agrarian sector, institutional traps, clusterization, technoparks, consulting services.

UDC 004.42AUTOCAD

CAD APPLICATION IN THE DESIGN OF OBJECTS AND AMBIENT FOR EDUCATION, IMPLEMENTATION AND PROMOTION OF PRODUCTS Radoljub Tomić1, Miloš Arsić2, Milun Kokanović3, Siniša Arsić4 1 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 2 VBŠAS, Belgrade, Serbia, [email protected] 3 Faculty for strategic and operational management, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 4 Telekom Srbija, Belgrade, Serbia, [email protected] Abstract: CAD implies the most important application of computer graphics programs in engineering practice. Illustrated examples based on AutoCAD, in this paper, clearly indicate that it is a software package has application in very different engineering activities. CAD is a powerful tool used for creates a product and proper documentation (drawings, specifications, plans, analyses, offers, presentations and promotions, reports etc). CAD limits for implementation are set up in concrete user engineering areas. When it is drawing with AutoCAD e.g., content is created that is more complex than the drawing itself, as the computer receives information about the drawing elements in a way which will be later enable to easily updating them and bring it to the maximum effect level through the use of each of the relevant entered information. Considerations by authors are comfirmed that AutoCAD adaptation to the needs of the modern user of goods and services defined by CAD systems. Keywords: CAD, objects, design, modification, dispozition, presentation

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CAD APLIKACIJA U DIZAJNU OBJEKATA I AMBIJENTA ZA OBRAZOVANJE, IMPLEMENTACIJU I PROMOCIJU PROIZVODA Radoljub Tomić1, Miloš Arsić2, Milun Kokanović3, Siniša Arsić4 1 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, [email protected] 2 VBŠAS, Beograd, Srbija, [email protected] 3 Fakultet za strateški i operativni menadžment, Univerzitet „Union - Nikola Tesla“, Beograd, [email protected] 4 Telekom Srbija, Beograd, Srbija, [email protected] Apstrakt: CAD podrazumeva najvažniju aplikaciju kompjuterskih grafičkih programa u inženjerskoj praksi. Ilustrovani primeri zasnovani na AutoCAD-u u ovom radu jasno ukazuju da ovaj softverski paket ima primenu u veoma različitim inženjerskiim aktivnostima. CAD je moćan alat koji se koristi za kreiranje proizvoda i odgovarajuće dokumentacije (crteži, specifikacije, planovi, analize, ponude, prezentacije i promocije, izveštaji, isl.). Granice CAD-a za implementaciju postavljene su u konkretnim oblastima korisničkog inženjeringa. Kada se crta AutoCADom, na primer, kreira se sadržaj koji je složeniji od samog crteža pošto računar priima informacije o elementima crteža na način koji će kasnije omogućiti njihovo lako ažuriranje i dovesti do maksimalnog efekta korišćenja svake od relevantnih unetin informacija. Razmatranja autora potvrdjuju da se AutoCAD prilagodjava potrebama savremenog korisnika roba i usluga defnisanih CAD sistemimima. Ključne reči: CAD, objekti, dizajn, modifikacije, dispozicija, prezentacija

UDC 005.336:342.5(470) 159.923

ОЦЕНКА КАЧЕСТВА УПРАВЛЕНИЯ В РОССИЙСКИХ ОРГАНАХ ВЛАСТИ Алексей Цветков1, ЕленаПлешакова2 1 Санкт-Петербургский государственный экономический университет, Санкт Петербург, Российская Федерация, [email protected] 2 Санкт-Петербургский государственный экономический университет, Санкт Петербург, Российская Федерация, [email protected] Аннотация: Рассматриваются существующие подходы к оценке качества государственных услуг для населения качества работы российских органов власти регионального и муниципального уровня. Проводится мысль о том, что необходимо оценивать не только качество работы органов власти (достижение поставленных целей), но и качество управления, то, насколько правильно и эффективно функционируют учреждения, то есть внутреннее, «имманентное» качество управления. Приводится методика оценки патологичности менеджмента и результаты экспертной оценки качества управления в различных органах власти муниципального и регионального уровня. Ключевые слова: качество управления, патологии менеджмента, уровень патологичности менеджмента

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

EVALUATION OF THE QUALITY OF MANAGEMENT IN THE RUSSIAN GOVERNMENT Aleksei Tsvetkov1 , Elena Pleshakova2 1 St. Petersburg State Economic University, Saint Petersburg, Russian Federation, [email protected] 2 St. Petersburg State Economic University, Saint Petersburg, Russian Federation, [email protected] Abstract: Existing approaches to the assessment of the quality of public services for the population of the quality of work of Russian regional and municipal authorities are considered. The idea is that it is necessary to evaluate not only the quality of the work of government bodies (achievement of the set goals), but also the quality of management, how correctly and efficiently the institutions function, that is, the internal, «immanent» quality of management. The methodology for assessing the pathological nature of management and the results of expert assessment of the quality of management in various municipal and regional authorities are presented. Keywords: quality of management, pathology of management, level of pathological management

UDC 005.7:351.78

CHALLENGES OF SOCIAL ENGINEERING THREATS TO MANAGEMENT Sergej Uljanov1, Dragan Trivan2, Milan Milosevic3 1 Ministry of Interior/Department of International Operational Police Cooperation, Belgrade, Serbia, [email protected] 2 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] 3 Faculty for business studies and law, University „Union-Nikola Tesla“, Belgrade, Serbia, [email protected] Abstract: Authors of the article wants to explain the phenomenon of social engineering through analyzing modi operandi of this criminal activity. Social engineering victims and INTERPOL experience in combating this kind of high-tech frauds are going to be focused by the authors, especially. Having in mind peril intensity of this detrimental illegal doing, the authors tries to establish the existing of balance between volume of social engineering public dangerousness facing the efficiency of working standards, functionality of methodological capacity and operational resources of INTERPOL as antidote. Besides directing the article’s core to the matter of social engineering frauds modi operandi, the authors investigate offenders’ profiles and possible ways of being protected from criminal sting of this illegal acting, as well. Keywords: social engineering, deception, intrusion, fraud, management, INTERPOL

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IZAZOVI SOCIJALNOG INŽENJERINGA PRETNJE MENADŽMENTU Sergej Uljanov1 , Dragan Trivan2 Milan Milošević3 1 Ministarstvo unutrašnjih poslova/Uprava za međunarodnu operativnu policijsku saradnju, Beograd, Srbija, [email protected] 2 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] 3 Fakultet za poslovne studije i pravo, Univerzitet „Union-Nikola Tesla“, Beograd, Srbija, [email protected] Apstrakt: U ovom radu autori žele da objasne fenomen socijalnog inženjeringa kroz analiziranje pojavnih oblika ove kriminalne aktivnosti. Posebna pažnja autora biće usmerena na žrtve socijalnog inženjeringa i iskustva INTERPOL-a u borbi protiv ove vrste visokotehnoloških prevara. Sagledavanjem intenziteta opasnosti ove štetne ilegalne radnje, autori teže da ustanove postojanje balansa između volumena društvene opasnosti socijalnog inženjeringa, sa jedne strane, i efektivnosti radnih standarda, funkcionalnosti metodoloških kapaciteta i operativnih resursa INTERPOL-a, kao protivteže. Autori pored usmeravanja težišta ovog rada na načine izvršenja prevara putem socijalnog inženjeringa, razmatraju i pitanja u vezi sa profilom izvršilaca, te mogućim načinima zaštite od kriminalne žaoke ovog nedozvoljenog delovanja. Ključne reči: socijalni inženjering, obmana, upad, prevara, menadžment, INTERPOL

UDC 336.2(470)

РАЗРАБОТКА ТЕОРЕТИЧЕСКИХ И МЕТОДОЛОГИЧЕСКИХ ПРИНЦИПОВ НАЛОГОВОГО АНАЛИЗА АКТИВОВ И КАПИТАЛА ХОЗЯЙСТВУЮЩИХ СУБЪЕКТОВ Сергей Воронин1, Юрий Дорошенко2 1 Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected] 2 Белгородский государственный технологический университет им.В.Г.Шухова, Белгород, Российская Федерация, [email protected] Аннотация: Проведен анализ абсолютных и относительных показателей основных начисленных и уплаченных налогов в доходах Российской Федерации и Белгородской области. Предложены теоретические и методологические принципы определения налоговой продуктивности активов и их отдельно взятых видов. Осуществлены расчеты показателей налоговой продуктивности на базе полной учетной стоимости основных фондов. Ключевые слова: Начисленные и уплаченные налоги. Налоговый анализ. Активы предприятий. Налоговая продуктивность. Основные фонды.

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THE DEVELOPMENT OF THE THEORETICAL AND METHODOLOGICAL PRINCIPLES TO THE IMPOST ANALYSIS FOR ASSETS AND CAPITAL OF ENTERPRISES Sergey Voronin1, Yuryi Dorochenko2 1 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] 2 Belgorod State Technological University named after V.G. Shukhov, Belgorod, Russian Federation, [email protected] Abstract: The absolute and relative figures for the main calculated and pay out imposts in the returns of Russian Federation and Belgorod region have been studied. The theoretical and methodological principles for definition of impost productiveness for assets and their different kinds have been suggested. The calculations of figures for impost productiveness on the base of full registration value of basic capital have been realizes. Keywords: Calculated and pay out imposts. Impost analysis. Assets of enterprises. Impost productiveness. Basic capital.

UDC 502.131.1:341.2(4-67EU:497.5)

ODRŽIVI RAZVOJ I USTROJ EUROPSKE UNIJE I REPUBLIKE HRVATSKE Vidoje Vujić Fakultet za menadžment u turizmu i ugostiteljstvu, Sveučilište u Rijeci, Opatija, Hrvatska, [email protected] Apstrakt: Za potrebe službene statistike u državama članicama Europske unije, razvijen je sustav ustroja prostornih jedinica, odnosno regija Europske unije. EU je podijeljena na teritorijalne statističke regije. Takve teritorijalne jedinice definirane su ponajprije za statističke svrhe uspoređivanja regija EU i ne tvore nužno službene upravne jedinice. U EU postoji 276 NUTS regija druge razine, takozvane NUTS 2 regije, koje, u pravilu, obuhvaćaju teritorije koji imaju od 800.000 do 3.000.000 stanovnika. Temeljem tog kriterija Republika Hrvatska ima dvije NUTS 2 razine odnosno statističke regije: Jadranska Hrvatska (koja obuhvaća sedam priobalnih županija) i Kontinentalna Hrvatska (koja obuhvaća 13 kontinentalnih županija i grad Zagreb). U radu se analizira stanje i uloga javne uprave i samouprave u društvenim promjenama i njen utjecaj na rast i razvoj gospodarstva i kvalitetu života u Republici Hrvatskoj. Sintetizira se povijesni ustroj lokalne i regionalne uprave i samouprave. Promišlja se o dosadašnjim postignućima i ulozi strateškog i javnog menadžmenta u društvenom i ekonomskom razvoju. Ključne reči: održivi razvoj, decentralizacija, teritorijalni ustroj, lokalna uprava.

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SUSTAINABLE DEVELOPMENT AND THE ORGANIZATION IN THE EUROPEAN UNION AND THE REPUBLIC OF CROATIA Vidoje Vujic Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia, [email protected] Abstract: For the purposes of official statistics in the Member States of the European Union, the system of the spatial units and regions of the European Union has been developed. The EU is divided into territorial statistical regions. Such territorial units are defined primarily for statistical purposes of comparing EU regions and do not necessarily form the official administrative units. In the EU there are 276 NUTS second level regions, the socalled NUTS 2 regions, which typically include territories that have between 800,000 and 3,000,000 inhabitants. Based on this criterion, the Republic of Croatia has two NUTS 2 levels or statistical regions: Adriatic Croatia (comprising seven coastal counties) and Continental Croatia (comprising 13 continental counties and the city of Zagreb). This paper analyzes the state and role of public administration and self-government in social change and its impact on the growth and development of the economy and the quality of life in the Republic of Croatia. The historical structure of local and regional government and self-government is synthesized. The achievements and the role of strategic and public management in social and economic development are being considered. Keywords: sustainable development, decentralization, territorial structure, local government.

UDC 005.51

CROSS-COMPANY DATA MANAGEMENT AS A STRATEGIC ADVANTAGE– AN EXPLORATORY STUDY Wanja Wellbrock1, Christoph Hein2 1 Departemnt for Management and Sales / Heilbronn University [email protected] 2 HENDRICKS, ROST & CIE GmbH [email protected] Abstract: The perfect technical collection and storage of data does not guarantee companies better information. The focus must be on a pro-active and strategic oriented data management within and between cooperating companies. An information supply chain can ensure a real utility value as long as the semantic limitations are considered. Based on the conceptual development of an corresponding information supply chain model, the evidence and status quo in business practice is assessed by a large-volume empirical study within German companies. Keywords: data management, information supply chain, business analytics, cross-company, supply chain management, semantic trap

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UPRAVLJANJE PODACIMA IZMEDJU PREDUZEĆA KAO STRATEŠKA PREDNOST– ISTRAŽIVAČKA STUDIJA Wanja Wellbrock1, Christoph Hein2 1 Univerzitet u Hejlbronu, Hejlbron, Nemačka, [email protected] 2 HENDRICKS, ROST & CIE GmbH, Nemčka, [email protected] Apstrakt: Savršeno tehničko prikupljanje i čuvanje podataka ne garantuje kompanijama bolju informaciju. Fokus mora biti na proaktivnom i strateški orijentisanom vodjenju podataka unutar i izmedju kompanija koje saradjuju. Lanac informacija o ponudi može obezbediti stvarnu upotrebnu vrednost ako se uzmu u obzir semantička ograničenja. Na osnovu konceptualnog razvoja odgovarajućeg modela lanca ponude, dokazi i status quo u poslovnoj praksi se procenjuju velikim brojem empijiskih studija u okviru nemačkih kompanija. Ključne reči: upravljanje podacima, lanac ponude informacija, poslovna analitika, odnosi medju kompanijama, menadžment lanca ponude, semantička zamka

UDC 005.3

TRANSFORMACIONO LIDERSTVO U FUNKCIJI PREVAZILAŽENJA KRIZA ORGANIZACIJE Velemir Zekić1 , Cvijetin Živanović 2 1 Internacionalni univerzitet - Brčko Distrikt, Brčko, Bosna i Hercegovina, [email protected] 2 Visoka škola za primijenjene i pravne nauke „Prometej“, Banja Luka, Bosna i Hercegovina, [email protected] Apstrakt: Značaj i naučna opravdanost istraživačkog poduhvata, čiji su rezultati prikazani u ovom radu, sadržan je u jasnoj predstavi da u vremenu globalizacije poslovanja, sposobnost prevashodno privrednih organizacija da uče i da naučeno brzo pretvaraju u akciju s ciljem da se menjaju, postaje sve više osnova za prevazilaženje identifikovanog kriznog stanja, kreiranje šansi i sticanje konkurentske prednosti. S tim u vezi, transformaciono liderstvo definitivno, kao novi pristup, postalo je jezgro za izgradnju nove teorije liderstva koja definiše suštinu procesa vođenja promena i praksu liderstva uopšte. Ključne reči: globalizacija, kriza, promena, transformaciono liderstvo

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

TRANSFORMATIONAL LEADERSHIP IN FUNCTION OF OVERCOMING CRISIS OF THE ORGANIZATION Velemir Zekic1, Cvijetin Zivanovic2 1 International University - BrckoDistrikt, Brcko, Bosnia and Herzegovina, [email protected] 2 High School for Applied and Legal Sciences “Prometej”, Banja Luka, Bosnia and Herzegovina, [email protected] Abstract: The significance and scientific justification of the research undertaking, whose results are presented in this work, is contained in a clear idea that in the time of globalization of business, the ability of business organizations to learn and learned quickly transform into action with the aim of changing, is becoming more and more overcoming the identified crisis situation, creating chances and gaining competitive advantage. In this regard, transformational leadership definitely, as a new approach, has become the nucleus for building a new theory of leadership that defines the essence of the change management process and leadership practice in general. Keywords: globalization, crisis, change, transformational leadership

UDC 330.322:336.71(476)

ИНВЕСТИЦИОННАЯ ДЕЯТЕЛЬНОСТЬ БАНКОВ В РЕСПУБЛИКЕ БЕЛАРУСЬ Марина Зеленкевич Государственный институт управления и социальных технологий БГУ, Минск, Белоруссия, [email protected] Аннотация: В статье определены роль и место коммерческих банков в инвестиционном процессе, обоснованы условия их функционирования на инвестиционном рынке, выявлены особенности инвестиционной деятельности банков в Республике Беларусь, которые состоят в преобладающей роли кредитов, как в общем объеме банковского инвестирования, так и в формах участия банков в инвестиционных проектах. Определена отраслевая направленность инвестиций, в которой наряду с традиционными отраслями-получателями банковских инвестиций, отмечается положительная динамика IT-сектора.На основе анализаинвестиционных инструментов, применяемых банками, делается вывод об использовании в настоящее время наиболее простых форм, что свидетельствует о наличии потенциальных возможностей для развития инвестиционной активности банковской системы. Обосновано, что решение проблем инвестирования в Республике Беларусь неразрывно связано с реформированием системы государственного регулирования банковского сектора, которая пока не создает равные конкурентные условия для всех участников инвестиционного рынка. Ключевые слова: инвестиционная деятельность, инвестиционный процесс, инвестиционный рынок, банковские инвестиции, инвестиционные кредиты, инструменты инвестирования, регулирование банковских инвестиций.

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6th International Conference APPLICATION OF NEW TECHNOLOGIES IN MANAGEMENT ANTiM 2018, 19-21. April 2018. Belgrade, Serbia

INVESTMENT ACTIVITIES OF BANKS IN THE REPUBLIC OF BELARUS Marina Zelenkevich State Institute of Management and Social Technologies BSU, Minsk, Belarus, [email protected] Abstract: The article defines the role and place of commercial banks in the investment process, explains the conditions for their functioning in the investment market, identifies the specific features of the investment activity of banks in the Republic of Belarus, which consist in the predominant role of loans both in the total volume of bank investment and in the forms of banks’ participation in investment projects. The sectoral orientation of investments is determined, in which along with traditional branches-recipients of bank investments, the positive dynamics of the IT-sector is noted. Based on the analysis of investment instruments used by banks, it is concluded that currently the simplest forms are used, which indicates that there are potential opportunities for the development of investment activity of the banking system. The solution of investment problems should be connected with the reform of the system of state regulation of the banking sector, which does not yet create equal competitive conditions for all participants of the investment market. Keywords: investment activity, investment process, investment market, bank investments, investment loans, investment tools, regulation of bank investments.

UDC 005.591.6:330.341

RAZVOJ ZNANJA I INOVACIJA KAO BITAN FAKTOR U PROCESIMA UNAPREĐIVANJA KONKURENTNOSTI PRIVREDE SRBIJE Stefan Zimonjić Visoka škola za poslovu ekonomiju i preduzetništvo, Beograd, Srbija [email protected] Apstrakt: U ovom radu povezanost inovativne delatnosti i procesa visokog obrazovanja razmatra se sa tri aspekta: operativnog, taktičkog i strategijskog. Prva dva aspekta odnose se na upotrebu resursa od strane individualnog preduzetnika i sticanje permanentnih znanja na tom području. Treći aspekt, ali ne manje važan, odnosi se na razvoj optimalnog odnosa između države kao institucije i preduzetnika menadžera. U ovom kontekstu, nužni i dovoljni uslovi mogu se obezbediti na državnom nivou, realizacijom prosesa osavremenjavanja i razvoja znanja, na sva tri analizirana nivoa. Rezultati razmotrenih problema upućuju na zaključak da bi delotvornost državnih mera u analiziranom smislu, imala pozitivne i dalekosežne posledice po konkurentnost privrede Srbije. Ključne reči: inovativne delatnosti, visoko obrazovanje, država, preduzetnik, konkurentnost.

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DEVELOPMENT OF KNOWLEDGE AND INNOVATIONS AS AN IMPORTANT FACTOR IN PROCESS OF IMPROVING THE COMPETITIVENESS OF THE ECONOMY OF SERBIA Stefan Zimonjic Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia, [email protected] Abstract: In this paper, the connection between the innovative activity and process of higher education will be reflected on from three aspects: operative, tactical and strategic. The first two aspects relate to the use of resources by an individual entrepreneur and the acquiring of permanent knowledge in the area. The third aspect, but not less important, relates to the development of an optimal relationship between the state as an institution and entrepreneur, the manager. In this context, the necessary and sufficient conditions can be provided at the state level, through the realization of the process of modernization and knowledge development, at all three analyzed levels. The results of the problems in question point to the conclusion that the effectiveness of state measures in the analyzed sense would have positive and far-reaching consequences for the competitiveness of the Serbian economy. Keywords: innovative activities, higher education, country, entrepreneur, competitiveness.

UDC 005.74

ZNAČAJ FAZE „ODMRZAVANJE“ U PROCESU ORGANIZACIONIH PROMENA RADI PREVAZILAŽENJA KRIZE U ORGANIZACIJI Cvijetin Živanović1, Velemir Zekić2 1 Visoka škola za primijenjene i pravne nauke „Prometej“, Banja Luka, Bosna i Hercegovina, [email protected] 2 Internacionalni univerzitet - Brčko Distrikt, Brčko, Bosna i Hercegovina, [email protected] Apstrakt: Razlika u stanjima jedne iste pojave koja se utvrdi merenjem ili posmatranjem između dve vremenski određene tačke je suština u razumevanju promena. Otuda, organizaciona promena predstavlja “novo” stanje koje nastane kao razlika u stanjima jedne posmatrane pojave između dve vremenski određene tačke. Zbog ovakvog pristupa razumevanju pojma promena, one, prema stavovima jedne grupe autora, predstavljaju projektnu aktivnost koju neko želi ostvariti u nekom vremenskom periodu dok, prema drugima, promene predstavljaju poremećeno stanje (neravnotežu), proizvod određene vrste krize u funkcionisanju organizacije. U tom pogledu, bez obzira na uzrok i karakteristike promene, transparentnost namere i otvorenost lidera promene u početnoj tzv. fazi “odmrzavanje” je osnovni preduslov da bi se i druge faze procesa organizacionih promena, radi prevazilaženja identifikovane krize, brzo i efikasno sprovele. Ključne reči: promena, lider, kriza.

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THE IMPORTANCE OF THE “UNFREEZING” PHASE IN PROCESS OF ORGANIZATIONAL CHANGE IN ORDER TO OVERCOME THE ORGANIZATION CRISIS Cvijetin Zivanovic1, Velemir Zekic2 1 High School for Applied and Legal Sciences “Prometej”, Banja Luka, Bosnia and Herzegovina, [email protected] 2 International University - Brcko Distrikt, Brcko, Bosnia and Herzegovina, [email protected] Abstract: The difference in the state of the same phenomenon that is determined by measurement or observation between two time-specified points is the essence of understanding the changes. Therefore, organizational change represents a “new” state that arises as a difference in the state of one observed phenomenon between two time-specified points. Due to this approach to the understanding of the concept of change, they, according to the views of one group of authors, represent the project activity that somebody wants to accomplish in a certain period of time, while, according to others, the changes represent a distorted state (imbalance), the product of a certain type of crisis in the functioning of the organization. In this regard, regardless of the cause and characteristics of the change, the transparency of the intention and the openness of the change leader in the initial faze so-called “ unfreezing “ is the basic precondition for the other phases of the process of organizational changes, to overcome identified crisis, quickly and efficiently. Keywords: change, leader, crisis.

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CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 005(048) 004.738.5(048) 007:004(048) 005.591.6(048) 338.1(048) МЕЂУНАРОДНА конференција Примена нових технологија у менаџменту и економији (6 ; 2018 ; Београд) Zbornik apstrakata / Šesta međunarodna konferencija Primena novih tehnologija u menadžmentu i ekonomiji, ANTiM 2018, Beograd, 2018 ; urednik Maja Andjelković. - Beograd = Belgrade : Fakultet za poslovne studije i pravo - FPSP = Faculty of Business Studies and Law : Fakultet za informacione tehnologije i inženjerstvo Univerziteta “Union-Nikola Tesla” = Faculty of Strategic and Operational Management University “Union-Nikola Tesla”, 2018 (Beograd : Beopress). - 244 str. ; 24 cm Na spor. nasl. str.: Book of Abstracts. - Radovi na srp, engl. i rus. jeziku. - Tiraž 200. - Str. 11-20: Predgovor / Maja Anđelković. ISBN 978-86-81088-04-3 (FPSP) 1. Stv. nasl. na upor. nasl. str. 2. Факултет за стратешки и оперативни менаџмент (Београд) 3. Факултет за пословне студије и право (Београд) a) Менаџмент - Апстракти b) Информациони системи - Апстракти c) Информациона технологија - Апстракти d) Привредни развој - Апстракти e) Иновације - Технолошки прогрес - Апстракти COBISS.SR-ID 261340428