Yolanda Jimenez-colon Resume 2009

Yolanda Jimenez-Colon 34 Rosalind Circle • Sicklerville, NJ • 08081 E. [email protected] • P. 267.255.2989

EXECUTIVE PROFILE Bi-lingual marketing communications strategist with more than seven years of success in community relations, media relations, social media, branding, event planning and negotiation with a particular expertise in reaching diverse groups. Able to visualize, implement and manage strategies and tactics that are creative and proactive, paying distinct attention to relationship building.

Experience Taller Puertorriqueño, Inc., Philadelphia, PA 2005-Present Marketing and Communications Director

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Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that continues to enhance Taller’s image and position locally, regionally and nationally. • Monitor trends and developments in the social media, marketing, communications and public relations fields, [and the specific business of Taller] and use this information to strategically help the organization operate with initiative and innovation to effectively position it. • Build, cultivate and maintain relations with the media, community, and other publics. • Serve as the organization’s spokesperson. • Lead projects as assigned, such as cause-related marketing and special events. • Manage the development of publications, and write content for all marketing materials including social media sites, website, presentations, brochures, newsletters, press releases, media advisories and other materials. • Provide public relations counsel to executive director, senior staff, other staff and volunteers to: o ensure consistent messaging; o develop and maintain a strategic perspective to ensure the overall health and vitality of Taller. • Develop and coordinate feedback mechanisms designed to seek regular input from key constituencies regarding the quality of programs and services and Taller’s relevance. KEY ACCOMPLISHMENTS • Established a Public Relations and Marketing Department o Developed and implemented Communications Policy and currently working on a Social Media Policy that will be utilized by all staff and volunteers. •

Branding o Managed the creation of an enhanced corporate identity. The planning included research, negation and presentations to a variety of stakeholders and the inclusion of stakeholders as co-managers of the Taller Puertorriqueño brand. This process resulted in a smoother transition and a better overall product. The new logo, website, brochure and other materials were launched during a member reception at Philadelphia City Hall.

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Event Planning

Yolanda Jimenez-Colon 34 Rosalind Circle • Sicklerville, NJ • 08081 E. [email protected] • P. 267.255.2989

o Produced the Feria del Barrio festival. For the past three years, the festival has

grown, resulting in increased attendance from 5,000 in 2005 to approximately 15,000 in 2009, and increased sponsors, vendors and other exhibitors. o Established successful partnerships with media outlets that have resulted in bringing Grammy- nominated Latino artists with out increasing program expenses. Yolanda Jimenez-Colon 2

o Successfully established and produced annual member reception that aided in a 60 percent increase in membership.

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Negotiation

o Secured strategic partnerships and contractual agreements with various

organizations and media outlets including Temple University, University of Pennsylvania, Greater Philadelphia Marketing and Tourism Association, Philadelphia Bar Association, La Mega Radio Station, WFMZ Channel 69 and Univision 65, among others, which have resulted in organizational savings and more than $100,000 in free advertising.

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E-Marketing/Social Media o Expanded the ability for people to experience Taller and engage in its various programs and activities by making social media an integral part of the public relations/marketing department. In the past six months, we receive an average of 40 friend requests per week on Facebook. o Established a Young Friends of Taller group and have hired a part-time college student to aide in the management of social sites such as Facebook and Twitter. o Reduced organizational expenses by developing a quarterly e-newsletter entitled ENTERaRTE News from Taller Puertorriqueño. o Developed a Join our Mailing List button our website and allow people to learn more about the organization, make online donations/reservations and more which has increased online donations.

U.S. Department of Labor, Philadelphia, PA 2004 Public Affairs Intern, Office of Public Affairs

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Assisted in the planning and execution of high- profile press conferences announcing the Occupational Safety and Health Administration’s findings and citations against contractors involved in the Tropicana Hotel and Casino garage collapse of 2003. Created, crafted and presented award-winning educational campaign, Latino… Raise Your Voice, targeting the Hispanic community. Wrote press releases, media advisories and letters in English and Spanish. Translated communication materials into Spanish. Pitched various Department of Labor programs to Hispanic television stations. Compiled, updated and fine tuned OPA’s media distribution list using Bacon's Media Source. Designed flier for award-winning YouthRules! Rally, a child labor outreach event that reached more than 1,000 people.

Yolanda Jimenez-Colon 34 Rosalind Circle • Sicklerville, NJ • 08081 E. [email protected] • P. 267.255.2989

Consulting Experience

Greater Philadelphia Cultural Alliance, Engage 2020, Philadelphia, PA State of Pennsylvania, Governor’s Commission on Children and Families, Southeastern, PA Temple University, Welfare Reform and Child Care Subsidies, Philadelphia, PA Univision 65/Telefutura 28, Community Relations, Objetivo Fama, Philadelphia, PA The Language Institute of Atlantic County, Atlantic City, NJ Nueva Esperanza, Inc., 20 Years Anniversary Media Relations, Philadelphia, PA Township of Winslow, Human Relations Commission, Winslow Twp., NJ Church of God New Jerusalem, Special Events, Atlantic City, NJ Church of God Jehovah Yireh, Special Events, Camden, NJ Yolanda Jimenez-Colon 3

Rowan University, Public Relations Student Society of America (PRSSA), Glassboro, NJ Security on Campus, Inc. Media Relations Plan, King of Prussia, PA

Education Rowan University Glassboro, NJ. Bachelor of Arts, Communication Major: Public Relations Minor: Spanish Honor: Dean’s List

Affiliations Public Relations Society of America—Member Public Relations Society of America—Multicultural Communication Section Philadelphia Public Relations Association—Member Philadelphia Advertising Club—Member Greater Philadelphia Cultural Alliance—Member National Association of Latino Arts and Culture—Member Latino Professional Network—Member Greater Philadelphia Tourism and Marketing Corporation—Neighborhood Tourism Committee Greater Philadelphia Tourism and Marketing Corporation—Latino Traveler Committee Multicultural Affairs Congress—Heritage Tourism Committee Multicultural Affairs Congress—Annual Luncheon Committee Philadelphia Museum of Art—Latin American Outreach Committee