X-cultural Communication 3: Cultural Dimensions, Part 2 - Fons Trompenaars & Charles Hampden-turner

Cultural Di7s

Individualism/ Collectivism

Power Distance

Time Orientation

Culture

Uncertainty Avoidance

Masculinity/ Femininity

Individualistic or selfish?

Different levels of power?

On time?

Culture

Minimizing uncertainty?

Distinction between male and female?

Individualism/ Collectivism Internal/ External Orientation

Time Orientation

Culture Achieved/ Ascribed Status

Universalism/ Particularism

Specific/ Diffuse

Neutral/ Affective

Individualism

Communitarianism

We seek individual

happiness.

We are born into a

family

.

I decide

on my own.

We serve

society

.

Sequential

Synchronic

I easily change

plans

.

We depart on

schedule!

Past and Present

Future

We are oriented the

future.

towards

We are proud of our past.

Universalism

Particularism

Rules apply equally.

We need to count our .

friends

on

Neutral

Affective

We are in control of our .

feelings

We show we are excited!

Specific

Diffuse

A friend is a friend in .

all respects

divided

My life is into business and private.

Achieved Status

Ascribed Status

What we have

so far …

accomplished

I have an undisputed .

position

Internal Orientation

External Orientation

We can

dominate nature.

We have to

adapt to

external circumstances.

Individualism/ Collectivism Internal/ External Orientation

Time Orientation

Culture Achieved/ Ascribed Status

Universalism/ Particularism

Specific/ Diffuse

Neutral/ Affective

Individualistic or selfish?

Who is in control?

All at once?

Culture Do we have to prove ourselves?

Rules or relationships?

How far do we get

Do we display our emotions?

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⁄  Harald Felgner ⁄  A spectrum of projects, from international marketing to IT. ⁄  xculture.felgner.ch

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