Www Marketing91 Com Swot Analysis Of Colgate
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Www Marketing91 Com Swot Analysis Of Colgate as PDF for free.
More details
- Words: 1,273
- Pages: 9
Home » SWOT » Colgate SWOT analysis – SWOT analysis of Colgate
Colgate SWOT analysis – SWOT analysis of Colgate January 15, 2018 By Hitesh Bhasin
If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in most brains, the top of the mind brand for toothpaste is Colgate. However, this brand is not only for oral hygiene but it has a range of products for personal care as well. Read on to learn the SWOT analysis of Colgate.
Strengths in the SWOT analysis of Colgate 1. Brand recall & visibility: Colgate being the household name it is, has high brand recall & visibility. Excellent advertising and brand visibility of products with a strong customer loyalty for brands had helped the brand to compete with other players, thereby emerging as one of the topmost brands in the FMCG market. 2. Product line: It offers product categories namely oral care, personal care, household surface, fabric care and pet nutrition having deep assortments across the product categories. In FMCG, the more in depth your product line, the more chances of success increases because the cost of logistics drops further. 3. E icient Supply chain: With extensive distribution network in rural & urban markets, Colgate ensures that it reaches a wide customer make, thereby making
the product available. Product availability is the major concern in this highly competitive market as brand switching is very easy. 4. Financial position: Being 2 centuries old company and having operations in 200 countries has built a strong inancial base for Colgate. Thus, it is able to take on the likes of HUL due to its deep pockets. 5. Market share: With high penetration in the market, Colgate has managed to hold their market share and some products / brand extensions are market leaders in particular regions.
RELATED TOPIC SWOT Analysis of Berger Paints
Page Contents [show]
Weaknesses in the SWOT analysis of Colgate 1. Saturated market: With large number of local & national players ighting in personal & oral care segment, the market has become saturated & there is little scope for growth while all companies are eating each others market share. 2. Commoditized brand name:: The brand’s toothpaste category under Coalgate brand name was so successful that the name itself has been commoditized and now it is being used for different brands of toothpaste. This has hampered the brand recognition of other products of the same brand. 3. Cost control: Majority of its properties have been on rent basis resulting into high cost of operations due to which its pro its are decreasing. Due to high cost of operations, Colgate products are also priced higher than the rivals.
4. Limited brands under different product categories & segments: Colgate have limited brands under a particular product category and they have limited offerings under different segments unlike their competitors like P&G,HUL etc.
Opportunities in the SWOT analysis of Colgate 1. Expanding their product line: By following product line stretching & product line illing strategies they can increase their sales, create offerings and give value for different segments. 2. Tapping the rural market in developing economies: It is one of the major challenges that every FMCG company is facing nowadays. With urban markets close to saturation, the rural markets are the only hope for reaping pro its for the company. 3. Strengthening the business through mergers & acquisitions: It’s one of the smart strategies followed by global companies to sustain and expand in the overseas market. However Colgate is yet to capitalize the market by use of such strategies. 4. Usage rate: People need to be made aware about the optimum usage rate for these products so that the market utilizes the product as forecasted by the company. This can happen only through advertising /word of mouth /doctor prescription. Many a times companies forecast wrong because they assume a higher usage rate in the market.
RELATED TOPIC SWOT Analysis of Jet Airways
Threats in the SWOT analysis of Colgate 1. Competition in the market: With increasing number of local & national players it’s becoming very hard for the companies to differentiate themselves from others. There is also threat from counterfeit products destroying its brand image in the market. 2. Low Margins: As the competition rises, the margins for companies are dropping and companies ind that they have to give more and more discount to sustain in the same channel. 3. Price of raw material: Increasing price of raw material will result in further increase in the price of Colgate. Over a period of time, justifying the high price compared to competition will become di icult in a saturated market. Further
increase in price will result in decrease in sales & brand switching by consumers. 4. Ethical
issues:
The
“Ethical
Consumer
Research
Association”
once
recommended that its readers should not buy Colgate because of its use of animal testing. In the digital age, information like this will affect the brand Colgate. 5. Frequent Brand switching: With highly diversi ied personal & Oral care consumer market where there are lots of brands claiming different sorts of bene its, it’s very di icult for consumers to stick to a particular brand & hence results into brand switching where consumer got power to select a brand based on several factors
like availability, reference group recommendation,
preference & price.
Free Writing Tool Improve grammar, word choice, and sentence structure in your writing. It's free!
MOST USEFUL LINKS 1. 30 Marketing and Strategy Models 2. Marketing Strategy 3. Marketing tools 4. Branding Tutorials 5. SWOT of Brands 6. Marketing Tutorials 7. Management Articles 8. Lists & How to 9. Sales & Selling GET DAILY MARKETING UPDATES!!
First Name
Enter your Email Address
SEND ME EMAILS
About Hitesh Bhasin I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)
Comments
yeeyong says
Hi, may i know what is the market opportunity of the colgate and what is the factor that lead the success of the colgate? Thanks for the reply. Reply
sabarri says
need more information
Reply
ADIL RASOOL says
Respected Sir, One word……….only………….INFORMATIVE Reply
Omkar says
Thank You. For sharing this information. Reply
Leave a Reply Your email address will not be published. Required ields are marked * Comment
Name *
Email *
POST COMMENT
FOLLOW MARKETING91
More than 30,000 Followers
GET DAILY MARKETING UPDATES!!
First Name
Enter your Email Address
SEND ME EMAILS
RECENT POSTS
How to do Employee Onboarding? 10 Tips On Employee Onboarding
Difference Between Mergers and Acquisitions 13 Types of Brainstorming used to get unique Ideas Difference Between Business development and Sales What is Difference Between Leadership and Management? What is Difference Between Franchising and Licensing – Franchising vs Licensing Difference Between Knowledge and Wisdom – Knowledge vs Wisdom What is In luencer marketing? Concept, Examples and Advantages What is Website structure? Why structure of your website is important? Top 10 SEO Techniques to rank your website BEST OF MARKETING91
START HERE – MARKETING TUTORIALS
30 MARKETING STRATEGY MODELS
MARKETING STRATEGY TUTORIALS
SALES MANAGEMENT TUTORIALS
BRANDING TUTORIALS
MARKET RESEARCH TUTORIALS
ONLINE MARKETING TUTORIALS
BUSINESS TUTORIALS
CUSTOMER MANAGEMENT TUTORIALS
BRAND COMPETITORS
STRATEGY OF BRANDS
SWOT ANALYSIS OF BRANDS
MARKETING MIX OF BRANDS
Copyright © 2019 Marketing91 · ABOUT US · PRIVACY POLICY · COOKIES POLICY · CONTACT US ·
Home » SWOT » Colgate SWOT analysis – SWOT analysis of Colgate
Colgate SWOT analysis – SWOT analysis of Colgate January 15, 2018 By Hitesh Bhasin
If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in most brains, the top of the mind brand for toothpaste is Colgate. However, this brand is not only for oral hygiene but it has a range of products for personal care as well. Read on to learn the SWOT analysis of Colgate.
Strengths in the SWOT analysis of Colgate 1. Brand recall & visibility: Colgate being the household name it is, has high brand recall & visibility. Excellent advertising and brand visibility of products with a strong customer loyalty for brands had helped the brand to compete with other players, thereby emerging as one of the topmost brands in the FMCG market. 2. Product line: It offers product categories namely oral care, personal care, household surface, fabric care and pet nutrition having deep assortments across the product categories. In FMCG, the more in depth your product line, the more chances of success increases because the cost of logistics drops further. 3. E icient Supply chain: With extensive distribution network in rural & urban markets, Colgate ensures that it reaches a wide customer make, thereby making
the product available. Product availability is the major concern in this highly competitive market as brand switching is very easy. 4. Financial position: Being 2 centuries old company and having operations in 200 countries has built a strong inancial base for Colgate. Thus, it is able to take on the likes of HUL due to its deep pockets. 5. Market share: With high penetration in the market, Colgate has managed to hold their market share and some products / brand extensions are market leaders in particular regions.
RELATED TOPIC SWOT Analysis of Berger Paints
Page Contents [show]
Weaknesses in the SWOT analysis of Colgate 1. Saturated market: With large number of local & national players ighting in personal & oral care segment, the market has become saturated & there is little scope for growth while all companies are eating each others market share. 2. Commoditized brand name:: The brand’s toothpaste category under Coalgate brand name was so successful that the name itself has been commoditized and now it is being used for different brands of toothpaste. This has hampered the brand recognition of other products of the same brand. 3. Cost control: Majority of its properties have been on rent basis resulting into high cost of operations due to which its pro its are decreasing. Due to high cost of operations, Colgate products are also priced higher than the rivals.
4. Limited brands under different product categories & segments: Colgate have limited brands under a particular product category and they have limited offerings under different segments unlike their competitors like P&G,HUL etc.
Opportunities in the SWOT analysis of Colgate 1. Expanding their product line: By following product line stretching & product line illing strategies they can increase their sales, create offerings and give value for different segments. 2. Tapping the rural market in developing economies: It is one of the major challenges that every FMCG company is facing nowadays. With urban markets close to saturation, the rural markets are the only hope for reaping pro its for the company. 3. Strengthening the business through mergers & acquisitions: It’s one of the smart strategies followed by global companies to sustain and expand in the overseas market. However Colgate is yet to capitalize the market by use of such strategies. 4. Usage rate: People need to be made aware about the optimum usage rate for these products so that the market utilizes the product as forecasted by the company. This can happen only through advertising /word of mouth /doctor prescription. Many a times companies forecast wrong because they assume a higher usage rate in the market.
RELATED TOPIC SWOT Analysis of Jet Airways
Threats in the SWOT analysis of Colgate 1. Competition in the market: With increasing number of local & national players it’s becoming very hard for the companies to differentiate themselves from others. There is also threat from counterfeit products destroying its brand image in the market. 2. Low Margins: As the competition rises, the margins for companies are dropping and companies ind that they have to give more and more discount to sustain in the same channel. 3. Price of raw material: Increasing price of raw material will result in further increase in the price of Colgate. Over a period of time, justifying the high price compared to competition will become di icult in a saturated market. Further
increase in price will result in decrease in sales & brand switching by consumers. 4. Ethical
issues:
The
“Ethical
Consumer
Research
Association”
once
recommended that its readers should not buy Colgate because of its use of animal testing. In the digital age, information like this will affect the brand Colgate. 5. Frequent Brand switching: With highly diversi ied personal & Oral care consumer market where there are lots of brands claiming different sorts of bene its, it’s very di icult for consumers to stick to a particular brand & hence results into brand switching where consumer got power to select a brand based on several factors
like availability, reference group recommendation,
preference & price.
Free Writing Tool Improve grammar, word choice, and sentence structure in your writing. It's free!
MOST USEFUL LINKS 1. 30 Marketing and Strategy Models 2. Marketing Strategy 3. Marketing tools 4. Branding Tutorials 5. SWOT of Brands 6. Marketing Tutorials 7. Management Articles 8. Lists & How to 9. Sales & Selling GET DAILY MARKETING UPDATES!!
First Name
Enter your Email Address
SEND ME EMAILS
About Hitesh Bhasin I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)
Comments
yeeyong says
Hi, may i know what is the market opportunity of the colgate and what is the factor that lead the success of the colgate? Thanks for the reply. Reply
sabarri says
need more information
Reply
ADIL RASOOL says
Respected Sir, One word……….only………….INFORMATIVE Reply
Omkar says
Thank You. For sharing this information. Reply
Leave a Reply Your email address will not be published. Required ields are marked * Comment
Name *
Email *
POST COMMENT
FOLLOW MARKETING91
More than 30,000 Followers
GET DAILY MARKETING UPDATES!!
First Name
Enter your Email Address
SEND ME EMAILS
RECENT POSTS
How to do Employee Onboarding? 10 Tips On Employee Onboarding
Difference Between Mergers and Acquisitions 13 Types of Brainstorming used to get unique Ideas Difference Between Business development and Sales What is Difference Between Leadership and Management? What is Difference Between Franchising and Licensing – Franchising vs Licensing Difference Between Knowledge and Wisdom – Knowledge vs Wisdom What is In luencer marketing? Concept, Examples and Advantages What is Website structure? Why structure of your website is important? Top 10 SEO Techniques to rank your website BEST OF MARKETING91
START HERE – MARKETING TUTORIALS
30 MARKETING STRATEGY MODELS
MARKETING STRATEGY TUTORIALS
SALES MANAGEMENT TUTORIALS
BRANDING TUTORIALS
MARKET RESEARCH TUTORIALS
ONLINE MARKETING TUTORIALS
BUSINESS TUTORIALS
CUSTOMER MANAGEMENT TUTORIALS
BRAND COMPETITORS
STRATEGY OF BRANDS
SWOT ANALYSIS OF BRANDS
MARKETING MIX OF BRANDS
Copyright © 2019 Marketing91 · ABOUT US · PRIVACY POLICY · COOKIES POLICY · CONTACT US ·
Related Documents
Www Marketing91 Com Swot Analysis Of Colgate
October 2019 16
Swot Analysis Of Nalco
July 2020 24
Swot Analysis Of Ufone
December 2019 36
Swot Analysis
May 2020 22
Swot Analysis
December 2019 25
Swot Analysis
June 2020 29More Documents from "ibrahim"
Www Marketing91 Com Swot Analysis Of Colgate
October 2019 16
The Lost World T
May 2020 27
Vodafone-zoozoo
May 2020 19
Ipod
May 2020 31
Allah
May 2020 26