Work Book Final

Web Copy Workshop My Step-By- Formula For Writing Copy That Makes Your Website Sell

By Jesse Forrest

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Web Copy Workshop Schedule Workshop Duration: 9am until 6pm 9:00 to 10:15 (Welcome, Jesse’s story, what is copywriting, questionnaire) 10:15 to 10:25 – Break 10:25 to 11:40 (How to research online, Step-by-step web copy formula) 11:40 to 12:40 – Lunch Break 12:40 to 2:00 (Step-by-step web copy formula) 2:00 to 2:10 – Break 2:10 to 3:25 (step-by-step web copy formula) 3:25 to 3:35 - Break 3:35 to 4:05 (Alex: How to use audio and video to increase sales and conversions) 4:05 to 4:15 - Break 4:15 to 5:45 (Split Testing Secrets, 8 Psychological Triggers – Final Questions)

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Welcome! • • • • •

Welcome to Web Copy Workshop Interactive workshop – that means Workbook with exercises and temp Ask questions – wait for the microp Family and friends are in the room

What are you going to le

• Theexact step-by-stepformulaI fo write onlinesales letters that have millions of dollars in sales for my cl • Discover 21 provensplittestingre canskyrocket your websites conve www.WebCopyWorkshop with Jesse Forrest

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What are you going to le

• Howto write online salesletters fa andwith less frustrationor “writer than ever before (cut your writing t • 7"sneaky" psychologicaltriggersB companies(like Amazon.com) use and persuade you - without you ev

What are you going to le

• Howto perform“ESP”on your tar and uncover their inner most desire frustrations…so you can write irres copy that pushes their buying butto • And much, much more! • What else would you like to learn? www.WebCopyWorkshop with Jesse Forrest

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Who Am I? • • • • • • • • • •

You’re going to be trained by an idi Diagnosed with a learning disability Didn’t learn the alphabet at school I have grammar poor – even to this Spelling and grammar mistakes in s You don’t haveWho to be aAm goodI? writer what your English teacher taught y Wrote my first book when I was 16 Left school, worked as a telemarket Very low appointment conversion r Discovered Australian Business Ma and spoke to Peter Sun on the phon New script doubles my appointmen www.WebCopyWorkshop with Jesse Forrest

•

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Who Am I?

• Peter Sun offers me a job • Sold products ranging from $100 to using the phone and sales letters. • Returned to Sydney in 2004 and sta career as a freelance copywriter.

Who Am I?

• Since then, I’ve written hundreds o letters for both offline and online b • I charge between $4,000 and $8,00 • I’ve written copy for some of the m successful online marketers in the w • People like … www.WebCopyWorkshop with Jesse Forrest

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Who Am I? • • • • • •

JayAbraham– abraham.com AlexMandossian- instantvideogen ArmandMorin– Gogenerator.com AnikSingal – AffiliateClassroom.com RobBell - 1shoppingcart.com Dr Demartini–Who from “The AmSecret” I? m

• What does this mean to you? • I’ve got the results and experience • I’mqualified to teach you how to w copy and make your website sell. www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

What www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

The Four Letter Wor • SELL • What do you think of sales people? • Dishonest • Manipulative • Pushy

The Four Letter Wor

• The most effective sales people are or manipulative. They don’t need t • The most effective sales people don to be “selling” at all. • Effective sales people … www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

The Four Letter Wor • • • • • •

Build rapport Uncover their prospects desires Uncover their prospects problems Provide a solution to their problem Make them an offer they can’t refu Does that soundIs like pushy selling t What Copywriting

• Copywriting is salesmanship in prin • Copywriting is salesmanship MULTI • Sell to thousands NOT one-on-one www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

What is Web Copy?

• My Definition: Web copy are the w your website that persuade your vi act. Whether that action is … • Buying your product • Subscribing to your newsletter • Filling out a form What is Web Copy? • Calling your business •• Clicking a button Web Copy is NOT web content! • • • • •

Articles Blog posts “About us” pages Book descriptions S.E.O (search engine optimization) www.WebCopyWorkshop with Jesse Forrest

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Online VS Offline

• What is the difference betweenof copywritingand online copywritin • Different mediums =different beha • People act differently online and of • We treat direct mail differently to e • People areOnline impatientVS andOffline easily dis online

• On average, 90%of people will leav website within the first 10 seconds • The other 10%will scan and scroll y website searching for information t interests them • Visitors ask themselves a series of q www.WebCopyWorkshop with Jesse Forrest

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Online VS Offline • • • • • • • •

Do you know what are they? “Is this what I’mlooking for? “Does this interest me?” “Can I trust this website?” “Do I really want this product?” “AmI getting a good deal here?” “What do other people think of thi Effective web copy answers your vi questions

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Ste www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Research

• Whydo any researchat all? • It’s THEmost important step! • If you don’t understand your prosp how can you sell to them? • Most copywriters do little or no res They rely on guesswork and assum Research • I spend at least 40%of my time res project before I write a single word • What should you research? • Prospects, Product, Person and Offe • Go through my questionnaire in the • Take a minute to write YOUR own a • We’ll use the Ionic Toothbrush sale letter as a real life example. www.WebCopyWorkshop with Jesse Forrest

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Your Prospects • • • • • • • • • •

Who are you writingto? Describe who your prospects are WRONG: Everyone! RIGHT: People with a dental proble are dreading going to the dentist. People who Your want whiter teeth and Prospects Take a moment to write your answ What do they want? Describe exactlywhat your prospec WRONG: They want to fix their tee RIGHT: They want to avoid dental p and enjoy whiter and brighter teeth www.WebCopyWorkshop with Jesse Forrest

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Your Prospects

• What is stoppingthemfromgettin theywant? What is the problem? • WRONG: They don’t want to visit t • RIGHT: They are terrified of the pai expense a visit to the dentist can ca • They don’t care for their teeth prop

Your Prospects

• What have they tried in order to g theywant that didn’t work? • List any products, services, method • WRONG: Everything! • RIGHT: Electric toothbrushes, mout flossing and normal brushing. But t www.WebCopyWorkshop with Jesse Forrest

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Your Product

• What benefitsdoesyour product o • List as many specific, tangible bene can think of (even minor benefits) • Removes up to 36%more plaque • Removes 51%more gingivitis • Cleans your teeth better than any t Your Product • Makes your teeth dazzling white in • What is your product’sUSP? • What makes your product unique o • “The IONIC technology inside the h temporarily changes the negative p your teeth to a positive polarity (so that ordinary toothbrushes have ne www.WebCopyWorkshop with Jesse Forrest

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Your Product

• Whydid you create your product? What’sthe story behind it? • Other people noticed your success asked you to teach them how to do • You decided to help people globally just locally) and so you turned your YOU into a product • • • • •

Whyshould they listen to you? We buy from people we know, like “Recommended by scientists and d “96 million users in 49 different cou Storytelling: More on this later … www.WebCopyWorkshop with Jesse Forrest

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Your Offer • • • • •

Do you provide a moneyback gua “What if it doesn’t work?” Toothbrush has a 3 month guarante Removes the risk of doing business The longer the guarantee, the less

Your Offer

• Whyis buyingyour product a good whencomparedwith other altern • Compare your price with expensive • “Consider that a measly $34.95 is a ocean when you compare it to you dental bill - which can cost between www.WebCopyWorkshop with Jesse Forrest

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Your Offer

• Do you offer any free bonuses? • By giving away free bonuses your v feels like they are getting a great de • “Includes 2 bonus toothbrush head

Your Offer

• How will your visitors lose by not o your product today? • Procrastination is the death of the • Offer reasons why they must order • “Order today while it's still availabl incredibly low price.” www.WebCopyWorkshop with Jesse Forrest

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How T www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

How To Research Onl • • • • •

There are countless research meth 3 Methods For Researching Your Pr If you have an email database … If you don’t have an email databas Other online researchmethods…

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How To

• If you have an e • Step #1: Setup a • Which of these (list benefits – m www.WebCopyWorkshop with Jesse Forrest

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How T

• Step #2: Email • Subject: , Would you do I’mcreating a ( www.WebCopyWorkshop with Jesse Forrest

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How To Research Onl • • • • • • • • • •

If you don’thave an email databas Create survey with Surveymonkey.c Drive targeted traffic to the page vi Google Adwords Articles Youtube, etcTo Research Onl How Then collect and analyze responses Other online researchmethods… 43things.com Amazon.com www.WebCopyWorkshop with Jesse Forrest

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www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

A

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

My StepWriting You

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Sales Letter Structur • • • • • •

Whyis havinga structure to follow Eliminate writers block Eliminate frustration and stress Stop you writing “in circles” Help you write better copy, faster a Takes the “mystery” out Structur of copywri Sales Letter

• My sales letters are made up of 13 (i.e. Headline, opening paragraph, e • We’ll go through each part in detai • Fill-in-the-blank templates • You don’t have to write from A to Z www.WebCopyWorkshop with Jesse Forrest

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Sales Letter Structur

Headline Sub-headline Openingparagraph Yourself/ Why should I listen to yo Your Product & USPWhy is it bette Bullet points willStructur I learn / b Sales/ What Letter Testimonials/ Who else benefited Freebonuses Priceand Comparison/ How much cost and am I getting a good deal? • Moneybackguarantee/ What if I’ happy with it? • Scarcity/ Why should I order this n • Order box/ Where do I go to buy? • • • • • • • • •

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How To W

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Headlines

• Online, you only have a few second grab your visitors attention. • The first screen your visitors see (ca “above the fold”) is your websites m valuable real estate. • Don’t waste it with fancy graphics! Headlines • Write an attention-getting headline • • • • • •

6rulesfor writingheadlines Must grab your visitors attention Focus on what they really want Focus on overcoming their problem Be believable / use specifics Use easy to understand words www.WebCopyWorkshop with Jesse Forrest

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Headlines

• Usespecificsto increase believabi • Numbers:Made $10,000 NOT “ma Lose 7 Kilos NOT “Lose weight fast” • People: German Immigrant or Melb businessman NOT “man” or “woma • TimeFrame: Just 14 Days or 30 Min NOT “really fast” or “quick”.

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He • • • • • •

FREE How to Discover Step-by-step You Secrets

www.WebCopyWorkshop with Jesse Forrest

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Headlines • • • • •

Size does NOT matter … “Girls, want quick curls?” “Arthritis?” “Itchy Feet?” As long as you grab your visitors att

Headlines

• 5 templates for writing headlines 1. How to ____ without _______ 2. How to ____ evenif ________ 3. Who Else WantsTo Discover / Get 4. 27 Proven… 5. Could It Really Be …? www.WebCopyWorkshop with Jesse Forrest

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Headlines

• How to (benefit) without (problem • How tobuy a house without a dep • How to lose 7 kilos in 14 days with exercising or going on a diet.

Headlines

• How to (benefit) even if (problem) • How To Get More Customers, Sales Profits In Just 30 to 60 Days - Even Have Little Or No Money …Guaran • How to get your book published ev you’ve been rejected by every publ www.WebCopyWorkshop with Jesse Forrest

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Headlines

• Who Else WantsTo Get / Discover • Who Else WantsTo Get$250,000 W Step-By-Step Coaching From The W Successful People For Just $1.00? • Who Else WantsTo Get One-On-On FromA Team Of Top Earning Affilia Headlines Coach You Step-By-Step From Earni To Receiving Big, Fat Checks Every S • Who Else WantsTo Get One-On-On FromA Former Million Dollar Optio Trader Who'll Train You Step-By-Ste To Go From Nothing To MakingGia InJust 4 Weeks! www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Headlines

• Who Else WantsTo Discover How A Mum Started An Internet Business Home Without Any Computer Expe • Who Else WantsTo Discover Over Delicious Thai Meals You Can Cook Home In 10 Minutes Or Less?

Headlines

• (number)Steps/ Secrets/ WaysTo • 27ProvenWord-For-Word Convers Starters You Can Use To Meet Beau Women In Virtually ANY Situation!“ • 7ProvenWaysTo Buy A House Wit Deposit www.WebCopyWorkshop with Jesse Forrest

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Headlines

• How A (person) Went From(bad) T Just (time frame). And How You Ca • Dyslexic Author Went FromBeing R By Every Publisher In Town - To Pub Best SellingBooks In Just 8 Months Reveals How AnyoneCan Do The S YouWatch His Step-By-Step HeadlinesVideo'

• How BeingA Child Care Worker Wi Money, No Experience And No Inte Gave Me An Unfair Advantage In M $22,527.33 In Just 3 Months On Th

…And Why I'm Convinced YOU Can Same, Once You Watch My Step-By www.WebCopyWorkshop with Jesse Forrest

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Headlines

• How A Flat Broke German Immigra Discovered A Real-Estate 'Loophole Allows Him To Buy Expensive Blocks For $500 And Sell Them Within Day $10,000 to $25,000 • How A Skinny Nerd Regularly Gets Dates Per WeekFrom The Attractiv Headlines He Meets During The Day …And Ho Too Once You Watch His Step-By-St • Can You Really (benefit) By (unlike • Does(unlikely thing) Really (benef • Can You ReallyLose 7 Kilos In 2 We ByDrinking Chinese Tea Every Mor • DoesThis Strange Bird’s Oil Really S Crippling Arthritis, Joint And Muscl www.WebCopyWorkshop with Jesse Forrest

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Headlines

• Take a moment to come up with yo headline … • Now lets test your headline writing

Headline Quiz

• Whichheadline outperformedthe • Write down your answers … • A) Push Button shave cream B) Moisturized Shave Cream • A) Would you buy a $30 shirt on sa B) Half price sale on shirts! www.WebCopyWorkshop with Jesse Forrest

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Headline Quiz

• A) Here are two easy ways to build of cooling system parts B) New Gates charge announces tu flat rte on cooling system • A) What is buffered aspirin? B) how to stop a headache without your stomachHeadline Quiz

• A) This is the ad we had to cancel t months ago because we sold them B) All leather handbags for only $28 time we ran this ad we sold out in 4 • A) Hay fever! B) Dry up hay fever! www.WebCopyWorkshop with Jesse Forrest

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Headline Quiz

• A) Push Button shave cream B) Moisturized Shave Cream • Answer: AConverted better 2 to 1 • A) Would you buy a $30 shirt on sa B) Half price sale on shirts! • Answer: A because specifics sell!

Headline Quiz

• A)Save one gallon of gas in every te B) Car owners! Save one gallon of g ten • Answer: Bconverted 20%better! • A) Here are two easy ways to build of cooling system parts www.WebCopyWorkshop with Jesse Forrest

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Headline Quiz

• A) What is buffered aspirin? B) how to stop a headache without your stomach • Answer: A50%better. Surprising, is • A) This is the ad we had to cancel t months ago because we sold them B) All leatherHeadline handbags forQuiz only $28 time we ran this ad we sold out in 4 •• A) Hay fever! Answer: A converted 3 times bette B) Dry up hay fever! • Answer: B27%increase in respons

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Sub headline • • • • • • •

Two typesof sub headlines: One is located under the headline Other is used throughout your sale Thepurposeof the first sub-headl Make your visitors want to read mo Explain the headline in more detail Sub headline Books and magazines are great at u headlines to draw the reader into t

• KNOCKOUT headline • Sub-headli explains th

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Sub headline

• The 4 Hour is the head • Sub-headli explains th

Sub headline

• “Overdose Required” • Especially g “dramatic” www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Sub headline • • • • •

Thepurposeof the secondsub-he Stop your reader from scanning an By answering the questions they’re By making them say “huh?” They are like mini headlines

Examples of sub-headlines used throug Web Copy Workshop sales page

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Ope www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Opening Paragraph

• The purpose of your headline is to visitors attention. • The purpose of your opening parag get your visitors interested in readi • The first 300 words is where you ei or lose your visitors interest. They s Opening Paragraph • Therefore, your opening paragraph asimportant as your headline! • The most effective opening paragra • 1. Promisebenefits • 2. Askthe right questions • 3. Tell captivatingstories • Here are 3 templates you can use t your opening paragraph … www.WebCopyWorkshop with Jesse Forrest

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Opening Paragraph

• Promisebenefitsand solutions • If you’ve ever wanted to (benefit) without/but/even if (problem) then • Askthe right questions… - I want to ask you a few questions - Are you sick and tired of? - What if Opening you could …Paragraph • Usestorytellingto capturetheir in • If you’ve ever wanted to (benefit) without/but/evenif (problem) the you to read this web page now. • If you’ve ever wanted to start an o business but you’ve got no product website and no technical experienc www.WebCopyWorkshop with Jesse Forrest

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Opening Paragraph

• If you’ve ever wanted to buy an inv property, but you’ve got little or no no experience and no clue where to thenI urge you to read this web pa

Opening Paragraph

• I want to askyou a fewquestions… • Do you get frustratedwhen you spen analyzing the charts and finally make trade, but then you're dead wrongan lose hundreds or even thousands of d • Are you frustratedbecause after mon years of trading you still don't really www.WebCopyWorkshop with Jesse Forrest

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Opening Paragraph

• Do you suffer fromthe crippling pa arthritis? Do you struggle to get ou the morning? Do you feel a striking your joints when you do physical ac

Opening Paragraph

• What if you could (benefit) withou • What if you couldbuy blocks of lan $50,000 or more) for just $500 a pi sell them within days for tens of th dollars? • What if you couldapproach attract www.WebCopyWorkshop with Jesse Forrest

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Opening Paragraph

• How to continue after a question b openingparagraph… • If you answered “yes” to any of the questions then keep reading, becau some great news for you! • You’re about to discover (benefit, b

Opening Paragraph

• Usestorytellingto capturetheir inte • Taken fromGet Published Secrets sale • “You've got a great idea for a book. Yo writing and after a few months (or ev slaving away at the computer, your m finally finished! • “So you grab the yellow pages or go o www.WebCopyWorkshop with Jesse Forrest

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Opening Paragraph Taken fromFreedermsales letter

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Storytelling

• People are still skeptical about buy online. They cannot see the produc buying or the person they are buyin • We buy from people we know, like We also buy from people who are s • One of the biggest questions your v Storytelling thinking is …“Why Should I Listen T

• Storytelling is a great way to captiv visitors interest, while showing the similar to them, likeable and trustw • Storytelling is a recurring pattern in the most successful sales letters. • There are 5 steps to writing captiva www.WebCopyWorkshop with Jesse Forrest

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Storytelling • • • • •

What traitsshould your story conv You have walked in their shoes (sim Experienced their problems (liking) And solved them (authority) Now you want to help others (teac

Storytelling

My5 Step StorytellingFormula 1. I am like you (same desires and cha 2. I tried to get what I want, but noth 3. Through trial-and-error, I cracked t 4. Now I enjoy the benefits you want 5. Everyone asked me “how did you d www.WebCopyWorkshop with Jesse Forrest

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Common Sense Commodities Sale

• I amlike you (same desiresandchall • Let me start by saying that I'mno "gu regular person just like you. • I won't go deeply into my humble beg I will say that I almost dropped out of and never made it through college. • In 1996 I was busting my butt, workin days on a joint project w • hour I amlik e you (sam eventure desiresand chall government and getting nowhere. I lo • start I received a letter in thebe mail c my own business, myfrom ownabo "trading guru". He claimed that comm work when I wanted to. Then came m was easy. break ... And that anyone who boug would "get rich" overnight. Being gull I bought his course. (Boy, what a suck • When his course arrived, I was shocke information it contained. He said if I w learn the "real secrets" of how to trad need to buy his bigger $3,000 course. • So being naive and stupid, I borrowed www.WebCopyWorkshop with Jesse Forrest

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• I tried to get what I want but noth • I Bought Every Book And Course On Commodity Trading I Could Find! • You know all those trading product online and in the mail? Well, I boug single one I could get my hands on • I knew trading is clearly one of the the "average Joe" could make a dec • throughtrial-and-error, I crackedt income. But it's not that easy ... un • A Lighthow. BulbAnyway EXPLODEDIn Heada know , I kept My reading • One day, out the blue, a light bu studying, andof finally.. on" and suddenly everything fell in and trading commodities made sen felt like I'd finally "seen the light" a the process of constantly studying, things out. • I started trading again, and within j months, my life turned around. I w www.WebCopyWorkshop with Jesse Forrest

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• NowI enjoythe benefitsyou want • Once you learn to trade, it only takes so a day. You won’t have a boss telling to do ... no traffic jams to fight each d more exchanging your time for a tiny • When I want to work, it's from the co own home. For a break, I sit on my te watch the horses running around in t below, or walk about five minutes and • E veryone askor edwalk me “ howto did you round of golf, down the end drive and eat the clubhouse or golitt • In January ofat 1996, a few friends

begged me to tell them how I was a generate a full time income from tr commodities. So I started teaching • But I didn't want to be teaching cla month. So I decided to create an ea understand, step-by-step course on a trading newbie, could become a p www.WebCopyWorkshop with Jesse Forrest

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Y www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Your Product

• Competition is fierce on the interne • Your visitors are always one click aw your competitors website • Now, more than ever, you need ans question your prospects are all thin • “Why should I buy your product an Your Product your competitors?”

• Create your Unique Selling Proposi • Answer: “How is my product super competing products?” • “Why is it different, better or uniqu www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Your Product

Potential Points of Difference… You offer more support You teach more specialized informatio You offer a longer money back guaran Your product is a preferred format of (like video) and not just text • You offer moreYour bonuses and premium Product • You are more of an authority or exper people you interview are) • U.S.P from Web Copy Workshop … • • • • •

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Your Product

• U.S.P from Common Sense Commo • This is unlike any other trading prod ever seen before. It's not another s Not another hyped-up trading "syst • This is a 450 page printed course an color too! It’s written in simple, eas understand English, that even novi Your Product can follow. You won't be taught one "system". • U.S.P Template • This is unlike any other (product) yo or tried before. • It’s not another (negatives). Unlike (products), (product name) is differ because (insert reasons). www.WebCopyWorkshop with Jesse Forrest

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B www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Bullet Points

• What’sin it for me? What will I lea • Bullet points are like mini-headline • Bullet points are used to summariz benefits your product offers. • With information products, bullet p summarize the benefit’s your visito Bullet Points discover when reading your produc • • • • • •

The best kind of bullet points: Promise a benefit or a solution to a p Invoke curiosity and desire Use specifics to increase believability Numbers– Lose 7 kilos or 9.5%Intere Jargon- Kino Method …The Risk/Rat …How to use “stop losses” to … www.WebCopyWorkshop with Jesse Forrest

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Bullet Points

• MyFormulaFor WritingBullet Poi • Write a list of benefits your prospe and problems they want to overcom • Look for wherethose benefits and are revealed inside the product. (I.e book, listen to the audio, watch the Bullet Points • Once found, summarize the inform turn it into an irresistible bullet poi • EXAMPLE: “Often, when newspape have enough advertisers, they will advertisers and offer them space a discounts. You can get on the list of they call by simply asking the news put you on their “distressed advert I know one person who was offered www.WebCopyWorkshop with Jesse Forrest

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Bullet Points

• How to buy $15,000 worth of news advertising for just $400. • Add an ultimatum to emphasize yo • How to buy $15,000 worth of news advertising for just $400 (if you don this, you’re payingtoo much for ad

Bullet Points

• How to (benefit) without (obstacle) • The (number) things you must know • The (jargon / technique) you can us (benefit) • The biggest mistake (prospects) ma trying to (benefit) and how you can www.WebCopyWorkshop with Jesse Forrest

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Bullet Points

• How to (benefit) without (obstacle • How to turn your book into an E-bo minutes! Even if you’re a computer • How to sell a truckload of your boo overnight without using a bookstor publisher (just these FREE resource • How to sell your E-book online wit Bullet Points website or an internet address.

• The(number) thingsyou must kno • The9 point “CheckList”you MUST through before having your book p • 2critical thingsyou must havebef start trading. • 3thingsyou must do, if you want p to take your book seriously. www.WebCopyWorkshop with Jesse Forrest

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Bullet Points

• The(jargon) technique / method • Thesecret “JV”techniquethat get advertising in magazines. • How to use the "triangle formation generate profits in the market. • Why learning to "drawtrend lines" Bullet Points your trading success

• Thebiggest mistake (prospects) m tryingto (benefit) and how you ca • The7 biggest mistakesmost guysm trying to start a conversation with w ruin their chances with her. • 5commonbody language mistake menmakethat turn women off. www.WebCopyWorkshop with Jesse Forrest

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Bullet Points

• How I (successstory) in just (time • How I went fromhaving my book r every publisher in town - to writing publishing 4 best selling books in ju months! • How I bought an old bankbuilding $65,000 ... made some simple reno and just 6 weeks later it was re-valu worth $200,000!

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Testimonials

• Who else hasbenefitedfromusingy product? • The best kind of testimonials… 1. Explain specificbenefits the custome 2. Tell a “before and after story” 3. Include their photo, full name, occup Testimonials location and even contact details 4. Recorded with Audio or Video

• Examplesof bad testimonials… • “I loved your product. It has change J.K, Melbourne. • “Your book on fitness really helped taught me so much about my body www.WebCopyWorkshop with Jesse Forrest

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Examples of good

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Examples of good

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Testimonials

How do you get great testimonials Don’t ask for a testimonial. Ask for Ebay.comand Elance.com do this Asking for “feedback” gets a better than asking for a “testimonial” • Send your customers an email like Testimonials • • • •

SUB: can I get your feedbac Hi , Can I get your feedback? Recently, you purchased my xyz prod emailing to make sure you’re gettin out of it. Would you mind taking 1 www.WebCopyWorkshop with Jesse Forrest

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Testimonials

• 1. We’re you skeptical before buyin product? (please explain) • 2. What was the one thing on my w made you buy? (i.e. “money back g • 3. What specific benefits have you (please explain) T estimonials • 4. Who else would you recommend product to? (please explain) • Once your customer responds with feedback, ask for their permission t • If you don’t get a reply, email them later with a “did you get my email? www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

F www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Free Bonuses

• By giving away free bonuses (often more than the product itself) your feels like they are getting a great de • Laptop Bag at Office Works story • Downloadable bonuses (like ebook and video files) cost nothing to give Free Bonuses can have a high perceived value • • • • •

Freebonuschecklist … Related to your product Bonus has a dollar value Provide a professional image of the Describe why the free bonus is valu (bullet points) www.WebCopyWorkshop with Jesse Forrest

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Ge

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Prop

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Free Bonuses

What free bonusescan you offer? Support (email, phone, member on Audio version of your product Transcriptions of your audio or vide Additional “cheat sheets” or “action summarize “what to do” parts of yo • Ask your competitors to give you b (they benefit from the free publicit • • • • •

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Pric www.WebCopyWorkshop with Jesse Forrest

Why b

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Price Comparison • • • • •

$500 mattress story Price is your visitors biggest obstac If it was free, everyone would orde Don’t lower your price! Make your price sound inexpensive comparingPrice it withComparison more expensive

Compare your price with … Your hourly rate for consulting Your competitors products Your cost to master the topic (“I’ve $100,000 at 10 years to learn this”) • What other experts in your industr • • • •

www.WebCopyWorkshop with Jesse Forrest

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Web Copy Worksho

Toothbrush

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Money Back Guarant

• The longer the guarantee, the less • Not just any money back guarantee it a killer guarantee! • 5 tips for creating a killer guarantee Get Published Secrets Headline Guarantee symbol Tell them to consume your product fully www.WebCopyWorkshop with Jesse Forrest Tell them how to

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Scarcity

The biggest killer of sales is procras People naturally delay making deci “What if I’m wrong?” they worry Scarcity is used in copywriting to cr sense of urgency to buy your produ • Credible scarcity closes the sale … f Scarcity eliminates trust and believability. • • • •

• • • • • •

Fake scarcity “price increases at mi 4credible reasonsfor scarcity … Price may increase in the future Removal of free bonuses Limited number of stock Limited number of seats or places www.WebCopyWorkshop with Jesse Forrest

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Passive profit streams exampl

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Order Box • • • • • • •

5tips for writingorder boxcopy … Remind them of the main benefits Remind them of your offer Mention free bonuses Mention money back guarantee Big “add to cart” button Show you a real example in the nex

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Signature and PS

• People often scroll to the bottom o making it one of the most viewed p • Your final chance to “close” the sale • DON’T mention the price here Toothbrush Example

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Common Sense Commodities Examp

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DISCLAIMER

• There is no guarantee these examp will work for every website or indu • These examples are a combination clients, colleagues and my own exp • You need to drive targeted traffic to website, for these examples to wor

Split Testing Secret

• The Belcher Button from Perry Belcher. • Results: 35%to 320% increase in conversion. • Tested over 10,000 times! www.WebCopyWorkshop with Jesse Forrest • Place inside the order

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Order Buttons • Order buttons or links repeated throughout the sales letter. • Often AFTER the product is first mentioned, not before. • Results: 12%increase in conversion rate.

• Click Here To

• Click Here To Seat While Y

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• Big ye • Red, d • Check word “ • List fre • Comb 35%in conve

Headlines • • • • •

Dark red headline colour, size 20, T Speech marks around the headline Signature underneath. Combined Results: 28%increase in Headline turned into a graphic, equ higher conversions. Headlines

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Drop Cap • Drop Cap Letter increases readability • Results: 40%increase in conversions. • Newspapers and magazines know this.

Testimonials • • • • • •

Testimonial design: Colour border Headline Picture of person Audio www.WebCopyWorkshop with Jesse Forrest Highlight points

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Increase Readabilit • • • • •

4waysto increasereadability 1. Page width should be 650 to 700 2. Size 12, Arial font for body copy 3. Use drop caps letter for the first 4. Sub-headlines throughout the pa

Product Picture • A professional product picture increases desire for your product. • Results: 15%to 24% increase in conversions • Google ecover designer www.WebCopyWorkshop with Jesse Forrest or minisite designer

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Money Back Guarant • Guarantee box with • Signature • Green certificate or yellow box, red border • Picture • Results: 14% increase in conversion rate. Price Savings

• Price saving font (strike through yo • Results: 15%increase in conversion

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Order Page • • • • • • •

Tipsfor creating a high-converting orde Secure certificate Product picture Guarantee box Testimonials Audio explanation Frommarketingtips.com Combined results: 60%increase in conversion rate.

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Order Page Upsell

• Add this box to your order page and i your sales by up to 80%overnight. • An upsell or upgrade offer! • “Do you want fries with that for just $ • Rule #1: Must be related to your prod • Rule #2: Offer them a special discoun From marketingtips.com • Rule #3: Short, benefit packed, copy. • Rule #4: Provide product / or benefit

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Toll Free Phone Numb • Adding a toll-free phone number. • Results: 30 to 50% increase in conversion rate. • Phone is not always an easy option to offer.

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7 Psyc www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

7 Psychological Trigge

• Influence: The Psychology of Persu Robert Cialdini • Psychological Triggers by Joseph Su • Problem:Neither book shows you apply these triggers to your website

7 Psychological Trigge • • • • • •

Social Proof Liking Contrast Authority Demonstration www.WebCopyWorkshop with Jesse Forrest Storytelling

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Social Proof • The most powerful trigger of all!

Social Proof

• Definition of Social Proof:“One me to determine what is correct is to fi what other people think is correct” • “Usually, when a lot of people are d something, it is the right thing to d • Robert Cialdini – Influence. www.WebCopyWorkshop with Jesse Forrest

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Social Proof

Examplesof Social Proof in the offline

Social Proof • How to use social proof online • Customer Reviews

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Social Proof

• Testimonials from authorities in yo

Social Proof • List number of “satisfied customers” • “96 million satisfied customers from 49 countries” www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Social Proof

Photos of association (on stage, on TV

Social Proof

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Liking

• Definition of Liking: “It’s easier to i persuade a friend or someone who • We like others who are similar to u • Who dress the same as us • Who talk the same as us (words in • Who share the same beliefs and op Liking • • • •

Waysto show likingand similarity Professional photo – smiling at the Dress similar to your prospects Story of how you’ve been in their shoes and experienced their proble www.WebCopyWorkshop with Jesse Forrest

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Liking

Contrast

• Definition of Contrast: “to compare point out the differences” – diction • Contrast is a way to make your pro resultsor benefits really STAND OU www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Contrast

• Examplesof contrast in the offline • Weight loss advertisements • Cleaning advertisements

Contrast

• Weight loss and cleaning advertisem

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Contrast • • • •

How to use “contrast”on your we Headlines Testimonials Price Comparison / Price Contrast

Contrast Before and After Headlines

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Contrast Before and After Testimonials

Contrast • Price Comparison / Price Contrast

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Contrast

Authority If these men promised to show you how money online, who would you listen

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Authority

• Definition of Authority: “Because t positions give them access to super information and power, it makes gr to comply with the wishes or prope constituted authorities.” • Robert Cialdini – Influence. Authority • Interesting university experiment

• Examples of authority in the offline

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Authority

• You don’t have to be the #1 author world. Just more knowledgeable, c or accomplished than most of your

Authority

• How to use authority on your web • List established companies you’ve w

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Authority • Digital Certificates

Authority • From Breakthrough sales letter • List any related achievements, accomplishments or accreditations www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

FromCommon Sense Commod

Demonstration

• Definition of Demonstration:“The showing or making evident”. • Can you demonstrate visually (with screen shots) your product “in actio • Show your prospects how easily yo visitors can get the results they wan www.WebCopyWorkshop with Jesse Forrest

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Demonstration

• Examplesof demonstrationoffline • Infomercials (over $1 billion in sales

Demonstration

• How to use “demonstration”on yo • If your product is a video, show fre throughout your sales letter. • If you own a physical product, show product in action. www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Storytelling

• Definition of Storytelling: “Storyte its nature, personal, and uniquely h - www.eldrbarry.net • Storytelling captivates people atten interest …especially dramatic stori

Storytelling • • • • •

Examplesof storytellingin the offl Everywhere! Magazines (especially gossip maga Newspapers Books, etc www.WebCopyWorkshop with Jesse Forrest

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Storytelling • • • •

How to use “storytelling”on your Opening paragraph to HOOK visitor “Why Should I Listen To You?” Build rapport, trust and liking by te you’ve been in your visitors shoes

Instant Gratification

• Definition of Instant Gratification: “immediate satisfaction; the quick attainability of happiness” urbandictionary.com • Because of technology we now exp access info within seconds. www.WebCopyWorkshop with Jesse Forrest

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Instant Gratification • • • • •

Examplesof instant gratification o Microwave (instant food!) Mobile phones / SMS (instant conta ATM banking (instant money!) The iPod (instant music!)

Instant Gratification

• How to use “instant gratification” • Make your product available instan download or a membership site • Offer a downloadable version of yo CD or DVD product. Digitalize it. • Click here to get instant access www.WebCopyWorkshop with Jesse Forrest

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THANK YOU 

Thanks for being here …You have gra from the Web Copy Workshop!

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Swipe File Some Of The Most Successful Online Sales Letters I’ve Ever Written

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Ionic Toothbrush

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"Scientists Discover Amazing New Toothbrush That Transforms Ugly, Yellow Teeth Into Dazzlingly White In Just 2 Short Weeks - With No Visits To The Dentist, Bleaches Or Whiteners!"

You too can have great looking teeth

"Now you can quickly and easily get rid of bad breath, make your teeth dazzlingly white and avoid gum disease - in just 2 short weeks - thanks to the revolutionary new hyG toothbrush!"

"Scientific tests at the Marquette School Of Dentistry have proven that the hyG toothbrush removes 36% more plaque and 51% more gingivitis, than every other toothbrush tested (keep reading to see actual test results)." "Plus, you'll save money by not having to visit the dentist nearly as often. Because you're using a toothbrush that's far superior to all others." "What's more, you'll be joining over 96 million satisfied customers from 49 different countries, who all enjoy the benefits of using hyG!"

- Mike Howell

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Your Toothbrush Only Removes 18.5% Of Plaque From Your Teeth. Here's Clinical Proof ... Why do ordinary hand and electric toothbrushes often leave plaque on the surface of your teeth no matter how carefully you brush? Why do you still have plaque on your teeth, when you visit the dentist for a checkup, even though you brush carefully and on a daily basis? The answer is obvious. Toothbrushes are simply not effective at removing plaque. "A clinical study at Marquette University School of Dentistry has demonstrated the effectiveness of a manual hyG Ionic Toothbrush in unsupervised brushing for six months. The double-blind study had 64 adult subjects ranging in age from 18 to 67 years." "They were divided into two groups: Group 1, the test group, had 30 subjects using the hyG Ionic Toothbrush with an active battery. The control group, Group 2, had 34 subjects using the hyG Ionic Toothbrush without an active battery (the lithium battery inside the hyG toothbrush makes it special - without it - it's the same as a regular toothbrush)"

The Results People using the hyG toothbrush. > Showed a 36% reduction in plaque > Improvement in gingival health was 51% People using an ordinary toothbrush. > Reduction in plaque was only 18% > Improvement in gingival health was only 30%

"The average changes in both plaque and gingival indices were statistically significant for the test group using the hyG ionic toothbrush with an active battery. The toothbrushes were identical except for the presence of the active battery."

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"The hyG Ionic Toothbrush is a safe and effective oral cleansing device when used on a regular basis in the removal of human dental plaque." Think about it. No matter what designs, shapes or sophisticated names they give it - a toothbrush is still just a plastic stick with bristles on one end. Capable of cleaning ONLY a limited surface area of your teeth. Only recently has there been so called "big improvements", I’m referring to the recent invention of the electronic toothbrush. But as you're about to learn, this is not a big improvement after all. I mean ... The only advantage of the electric toothbrush is that its bristles can vibrate, spin or move quickly. And all this does is help lazy people avoid making brushing motions with their hand, because the bristles move for them. And that's supposed to be a BIG improvement? Whoopee! You see, making the already poorly designed toothbrush "electric" doesn't make it any better. It's like turning a blunt knife into an electric knife. If it wasn't able to cut anything before - then making it electric - isn't going to mean that it'll be able cut anything in the future either. "I find that using [the hyG toothbrush] gives me results like no other approach in caring for tooth and gum health. The great thing is that these toothbrushes can be used with any natural toothpaste or powder or even just with water and still gives amazing results - it literally feels like the plaque and tartar just jump off your teeth! The ionic toothbrushes are also light and easy to use - compact for travelling, silent and easy to use for both children and adults."

Ilanit Tof Advanced Diploma Healing With Wholefoods Australia

How Plaque Is Attracted To Your Teeth Plaque has a positive polarity and teeth have a negative polarity. And so they are attracted to each other. What's more, when they touch, an electrostatic bond is formed - and the plaque sticks, then bonds to your teeth and the two become rigidly stuck together. In fact ...

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The electrostatic bond between plaque and teeth is so strong that: •

Toothbrushes don't work. Trying to "brush away" plaque with an ordinary toothbrush is only mildly effective. Clinical studies have found toothbrushes only remove 18% of plaque.

•

Flossing does not work. Plaque is stubbornly struck to your teeth. And no amount of rubbing it with a piece of string is going to completely remove it anytime soon.

•

Mouthwashes are not effective. Like toothbrushes, mouthwashes only partially remove plaque. Again, the bond between plaque and teeth cannot be completely removed by simply "washing" chemicals over it.

Listen up. The above tools do work – partially- but not completely. And using a combination of them can not only be expensive, but it can also be very time consuming as well. Wouldn't it be nice to have a one-stop tool that was guaranteed to completely clean, protect and whiten your teeth, all at the same time? Wouldn't that be nice? Well, for the first time in dental history ... now you can! Announcing ...

The New hyG Toothbrush! Scientific Tests Prove It Removes 36% More Plaque Than Ordinary Toothbrushes!

The hyG toothbrush is unlike anything you've ever seen before. Here are just a few of the many benefits you'll receive when you use it. • • •

Clinically proven to remove up to 36% more disease-causing plaque. Which means far fewer costly visits to your dentist. It's just as easy to use as any ordinary toothbrush. It's small and can be tucked away into your bathroom cabinet. Breaks the electrostatic bond between plaque and teeth (until now no other toothbrush has been able to do that). Which means, it removes 36% more www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

•

• •

plaque than other toothbrushes - keeping your teeth really clean. More effective at removing plaque from behind braces than other toothbrushes. The hyG's unique IONIC technology attracts plaque from places that ordinary toothbrushes can't reach. Cleans your teeth better than an electric toothbrush (without the annoying noise or vibrating feeling). The hyG removes 51% more gingivitis (and other gum-diseases) than other toothbrushes. So you can feel safe that your teeth are getting a proper clean when using the hyG toothbrush. "I have used the hyG Ionic toothbrush for close to 6 months. I find that my teeth are whiter and they even feel cleaner than using a regular toothbrush. I have sold many units to people who all report similar stories of success using the hyG Ionic product."

Alan Glasser, Pharmacist, Vancouver, BC "I have been using the hyG toothbrush for over a year. As a periodontist, I know what a plaque free tooth should feel and look like. I have found the difficult to reach molar areas are much cleaner and my mouth tastes so much better since using the iontophoretic brush. I would gladly recommend it to all my patients and friends."

D.E. Van-Scotter, Hot Springs, Arkansas

How Does The hyG Toothbrush Work?

(And why is it superior to all other toothbrushes?)

Here's how it works: The IONIC technology inside the hyG temporarily changes the negative polarity of your teeth to a positive polarity (something that ordinary toothbrushes have never been able to do). And because your teeth's polarity is temporarily How the hyG toothbrush works "reversed" - plaque is therefore no longer attracted to them. Instead it becomes attracted to the negative bristles of the hyG toothbrush. Which means, plaque is instantly detached from your teeth and then destroyed.

Is The hyG Toothbrush Safe?

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Yes! It's completely safe and easy to use. In reality aside from superior cleaning and the many benefits to your health it's no different from using an ordinary toothbrush. You'll notice whiter, cleaner teeth and a fresher breath... within just a few short weeks! But don't just take my word for it. Listen to ..

What Top Scientists Are Saying About The hyG Toothbrush ...

Dental scientist encourage using the hyG toothbrush

"Safe And Effective Oral Cleansing Device" "The hyG Ionic Toothbrush is a safe and effective oral cleansing device when used on a regular basis in the removal of human dental plaque. The six selected tooth surfaces employed in the PHP index support the conclusion that the hyG brush is superior in plaque removal to an ADA accepted brush." - Tokyo Dental College "36.17% Reduction In Plaque" "Group 1 showed a 36.17% reduction in plaque from baseline to month six. Improvement in gingival health was 51.87%. The ionic action produced the significant plaque and gingival changes observed." - Marquette University School of Dentistry "Similar To Having Their Teeth Cleaned By A Dental Hygienist" "A majority of subjects in the active group reported a new

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feeling of cleanliness in their mouth, similar to having their teeth cleaned by a dental hygienist. . . . No undesirable side effects were noted after two years of continued routine use." - University of California, College of Dentistry "Much More Effective In Plaque Removal" "HyG was much more effective in plaque removal than the ordinary toothbrush in all the subjects. The most valuable results in this study were seen at the cervical region...the hardest place to clean. - Tokyo Dental College "Achieved Higher Plaque Removal" "...All thirteen subjects achieved higher plaque removal with the iontophoretic toothbrush (hyG)..." - Otani, Asahi University

How Much Does The hyG Toothbrush Cost? Your low investment for this one-of-a-kind toothbrush is only $34.95 (which includes 2 bonus toothbrush heads). Consider that a measly $34.95 is a drop in the ocean when you compare it to your average dental bill - which can cost between $120 to $1,000 per visit. (And you'll be seeing your dentist a lot less after you begin using this revolutionary new toothbrush!)

Join over 96 million people who all benefit from using the new hyG toothbrush!

The hyG is a technologically advanced plaque busting disease fighting, breath freshening, tooth whitening, scientifically proven toothbrush!

I want to make this decision really easy for you. I'm so confident the hyG toothbrush will dramatically better your health - and that's why I'm offering you a ...

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100% Money Back Guarantee! Put the hyG toothbrush to the test for the next 3 months. If, during that time, you are not completely satisfied - then you can send it back and we will promptly and cheerfully refund your money in full. No questions asked. Not only is this my guarantee to you, that's my personal promise to you!

Don't You Deserve To Finally Take Proper Care Of Your Teeth (And Your Family's Teeth) And Avoid Paying Huge Dentist Bills? Wouldn't it be great to know that you're saving hundreds (even thousands) of dollars every year, because you don't have to visit the dentist nearly as often? Wouldn't it be great to have people stop you in the street, and ask how you got your teeth to look so amazingly white and healthy? How important is this to you? And how important is it that it happens NOW? Well if it is important to you, then isn't it reassuring that by using the hyG toothbrush your teeth stay protected and safe for life? Well it's not going to happen on it's own. You have to take action. So if you want whiter, cleaner and healthier looking teeth, then ... Order today while it's still available at this incredibly low price. No Risk Secure Order Form

Click Here To Order Now!

Remember, you are protected by a money back guarantee!

Sincerely,

Mike Howell PS. Still sceptical? I understand. And that's why you get a 90 day money back www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

guarantee. So if you're not 100% satisfied with the hyG toothbrush, then simply call or email me and I'll promptly refund your money in full. No questions asked. It's more than just a guarantee - it's my personal promise to you. Click here to order now PPS. Don't wait until you're forced to pay a huge dentist bill to get the hyG toothbrush. So order the only toothbrush that'll protect, clean and whiten your teeth, 36% more than any other toothbrush in the world! Click here to order now "From a clinical standpoint, less plaque...in the hard to clean places ... My daughter appreciated its effectiveness during the two years she wore braces, it made the difficult job of cleaning around brackets much easier. One patient, who has a history of bad breath resulting from smoking, coffee and questionable homecare, had dramatic improvement within just days. This toothbrush is especially applicable for those patients who have a difficult time cleaning their teeth (i.e. the elderly, people with braces, the handicapped, or those just suffering from lack of motivation)."

Dr. Newell Easley, Burlington, Wisconsin "Thank you for introducing the hyG Ionic Toothbrush to our dental office. I have personally used the ionic toothbrush and also I had several patient whom I recommend its use. The results have been fanastic! The ionic toothbrush removes plaque and improves oral hygiene better than any "Electric Toothbrushes" It is the toothbrush of choice in our practice."

Dr. G.M. Sakata, Dentist North Vancouver, BC

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Common Sense Commodities

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www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

WARNING: Do not place another trade until you read this important letter ...

Steal These Secrets! "Rebellious Trader Reveals His Proven Secrets On How You Can Generate Obscene Returns Of Up To 210% ..."

David Duty - By David Duty

This is unlike anything you've ever seen before. It's not some silly e-book, overpriced bootcamp or magical trading "system". Rebellious commodity trader shows you how to master futures trading, and pick high-profit trades with freakish accuracy, through his step-by-step video tutorials and easy-to-understand lessons. Even if: You've been trading for years, and poured thousands of dollars into the markets, only to receive little or poor returns Even if: You have zero trading experience, never placed a trade in your life, and don't know the difference between a "trend" and a "chart" Even if: You're already making average to good returns trading futures, and simply want to improve your skills and make even more money ... No wonder it's rated #1 commodity trading course on the planet! Date: Tuesday, December 6th, 2006 From the desk of David Duty. Dear Trader, I want to ask you a few important questions. Please answer honestly ... •

Do you get frustrated when you spend hours analysing the charts and finally make a trade, but then you're dead wrong and lose hundreds or even thousands of dollars?

•

Have you wasted money buying e-books and courses promising to reveal the "secrets" of www.WebCopyWorkshop with Jesse Forrest

© All rights reserved. Reproduction in any form without express written consent is strictly prohibited

Get Published Secrets

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

If you've ever dreamt of becoming a successful author then, here's how a ...

"Dyslexic Author Went From Being Rejected By Every Publisher In Town - To Publishing 4 Best Selling Books In Just 8 Months, Finally He Reveals How Anyone Can Do The Same Once You Watch His Step-By-Step Video's ..." "It doesn't matter if your manuscript has been dismissed by every publisher around, you can't 'write' to save your life, or if you simply have no clue how to get started. Because you're about to get your hands on ..." "The most in-depth, step-by-step, complete, no-stone-leftunturned, what-to-do and exactly how-to-do-it system that includes more than 8+ "how to videos" for writing, publishing and promoting your own best selling book in record time!"

- Dale Beaumont "You're About To Discover Secrets Most Authors Will Never Know About Getting Published!" Where to find a list of publishers who are already interested in publishing your book (easy to find, once you know 'where' to look).

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

The BIG mistake 95% of authors make when sending their book to publishers, that guarantee it will never be read (and how avoiding this mistake can double your chances of getting published) How to find the BEST publisher for your book (one that pays fast, gets your book published quickly, and is easy to work with). How to turn your book into multiple streams of passive income (and why this is incredibly easy to do, even if you're a new author). Where to find reputable and low-cost literary agents with experience in promoting YOUR type of book. How to stop authors and publisher from 'stealing' your book ideas. Should you self-publish your book? Learn the pro's and con's about 'publishing' and 'self-publishing' before you make this vital decision. How to get a celebrity or high-profile expert to "co-author" your book with you for FREE (easy to do, once you know how) Where to find a list of professional and low-cost editors, printers, designers, typesetters - every "hired helper" you need! Do you suck at writing? Discover the easy way to write a book in just 28 days - even if you failed English at School (not an e-book) Plus dozens of other techniques that 98% of authors don't know about and publishers hope you never discover ... If you'd like to discover the secrets to writing, publishing and promoting your own best selling book in record time, then this will be the most important letter you read this year ...

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

"You Too, Can Become A Best Selling Author, Once You Read This ..." Dale with his best selling books

Dear Future Best Selling Author, ou've got a great idea for a book. You start writing and after a few months (or even years) of slaving away at the computer, your manuscript is finally finished! So you grab the yellow pages or go online and search for "book publishers". You print a few copies of your book, and mail it off with a cover letter, to a few suitable publishers. You nervously wait for a response. But instead of receiving the "Congratulations! We want to publish your book" letter or call, all you receive is one 'rejection' letter after another! You're devastated, but you don't give up. You spend a small fortune on 'how to' books and overpriced seminars. You change your approach, but the publishers still 'reject' your book. Or perhaps you're already a published author. If so, then I'm certain you're disappointed with measly book sales, and publishers who've stopped caring about you. You don't understand. You thought everyone would love your book. You thought you'd become a best selling author, be interviewed on TV, and become rich and famous. Sound familiar? You're NOT alone. I've been there too. But don't worry. Because in the next 5 minutes you too, will learn how to become a successful author in record time. You're about to read the incredible story of how I went from having my book rejected by every publisher in town - to writing and publishing 4 best selling books in just 8 months! If you find that hard to believe, I don't blame you. Even I find it hard to believe sometimes, except that it really did happen to me. And not because I have special contacts, experience, or lots of money to throw around. In fact, I'm just an average person like you. But I was lucky enough to discover the secrets to becoming a best selling author fast. "Dale will change the way you

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited

www.WebCopyWorkshop with Jesse Forrest © All rights reserved. Reproduction in any form without express written consent is strictly prohibited