Web Site Specification Proposal Aruba

Web Site Specification Website Proposal for Aruba Site Developer: Prime Watch Media Estimated total pages: 10-15 pages This specification is designed to be a guide for the web developer and as a reference for Aruba Resto Bar. This document is a description of the proposed web site and answers the following questions: 1. 2. 3. 4. 5. 6. 7.

I.

What are the measurable goals for this site? Who is the target audience? What are the technical limitations? What are the features and feature priorities? What is the site structure? What is the proposed schedule for completion? Who will maintain the site?

Goals By developing this web site, Aruba may achieve the following goals: o o o o

II.

Increase public knowledge about Aruba itself Widen its marketability reach. Inform existing and potential customers about the uniqueness of Aruba as compared with its direct competitors Develop a loyal customer base thru social media marketing using the proposed website as its avenue to obtain this objective.

o

Interact with customers and used the website as a medium in which clients can suggest or comment anything about Aruba.

o

Attract potential investors / franchisors

Target audience The intended audience of the site is defined as: o

o

Potential customers who belong to the A-B market and are existing customers of competitors like Decades, White Avenue, etc. Are mostly belonging to age ranging from 24 - 50 years of age; both male and female and are frequent mall goers.

o

III.

Existing customer. The website will be used as an instrument by Aruba to achieve customer loyalty and retention.

Technical Limitations We will be using graphics, photos and text content provided by Aruba. However, as an add-on service we will also supply Aruba a photographer to capture and update its venue images.

IV.

Features and Prioritizing Feature

V. HOME

Facebook of Aruba

Business Opportunities

Priority

Home Page About Us Calendar Reservations Contact us

Must have

Detailed Menu pages, Photos

Should have

Business Opportunities

Could have

Site Diagram ABOUT US

Photos

Archives

CALENDAR

RESERVATIONS

Upcoming Event 1

Upcoming Event 2

Sub Page

MENU

CONTACT US

Sub Page 1

Sub Page 2

Sub Page 3

Sub Page 4

Sub Page 5

Sub Page 6

Sub Page

VI.

Schedule Tasks

Dependencies

Due Date LET ME KNOW DOMS 

Initial interview (identify deliverables)

Client

Acquisition of digital pictures and content for website perusal

Web Developer/ 2 days upon Client contract signing

Development of initial draft of web design

Web Developer

Obtain approval for web design

1 day after Web Developer/ initial draft Client development

Actual website development

Web Developer

Final approval of website

2-3 days upon Web Developer/ completion of Client actual website development

Delivery and uploading Web Developer of Actual Website

VII.

Date Completed

5 days after contract signing

1-2 weeks

2 days

Maintenance Prime Watch Media will also be maintaining the site of Aruba. It includes web hosting, text and graphic updates, personalized email creation and more importantly Social Multimedia Marketing, the process Prime Watch Media used to help companies build and expand loyal customers. Prime Watch Media will assist Aruba in tapping and interacting with its correct target audience by studying the communication channels where they get information and of course their communication habits. This will fully utilize Aruba’s website as an effective advertising communication tool.

FEES:

Based on the services to be provided, here is a breakdown of the fees. Services 1.

Web Development (with domain name registration for 1 year.) www.aruba.com.ph •

Inclusive of photo capturing for images to be used in the website.

•

Content Management System (CMS) – Allows Aruba to easily modify the content of its website using appropriate administrative access. (How-to-operate Training inclusive) Search Engine Optimization

•

• 2.

Mode of Reporting One time fee

Amount (PHP) 35,000

Site will be composed of both static and flash composites.

Retainer fee (Option 1) • web hosting • domain name yearly renewal • weekly newsletters and mass mailing • social media marketing (1000

Monthly

3,000

Monthly

3,500

potential clients)

• • 3.

Unlimited accounts Free one month

professional page

email

update

Retainer fee (Option 2) • web hosting (larger capacity) • domain name (yearly renewal

per

included

in fee)

• •

• •

domain name yearly renewal weekly newsletters and mass mailing Unlimited professional email accounts Free three page update per month

TOTAL

Php 35,000 + your choice of retainer fee option

• • •

Any incidental costs, which may include official business travel, transportation and other incidental costs, are already inclusive. 50% down payment upon signing, 50% upon final approval of website (This is for the website development.) Retainer fee for web hosting and social media marketing services can be paid on a monthly, quarterly, or yearly basis.

Approvals: I have reviewed and accept the Site Specification and authorize Prime Watch Media to begin work on the proposed website project according to the agreed pricing and schedule above.

Alexander S. Lopez

Dominic Mendoza

Date:______________

Date: _______