We Create Ideas Online ... We Create Ideas For All

We create ideas online... ...we create ideas for all. In this era of communication clutter, every brand needs to speak for it self, and speak strongly. The Internet is a medium which can effectively carry this communication wave. And this is where we come in. Be it advertising, web & application development, or brand promotions online, we create ideas for all. Our solutions are effectively carved and come with the guarantee of total customer delight. Taking a strategic approach towards the solution sought, we create ideas around it. We aim to use our knowledge, understanding and creativity to help you communicate better and achieve your business objectives smartly.

At Allindia, we primarily aim to use our cutting edge functional and technological knowledge base and our understanding of the Internet to achieve the critical objectives of reducing costs, increasing the bottom line and getting closer to your customer. We understand that web and Internet is no longer a competitive edge but a competitive necessity.As consultants and solution provider, we offer our clients the basic elements it needs to leverage

“We talk to you

its IT investments: (i) The understanding of the business process and the organisation’s industry

about possibilities.

(ii) The understanding of the technology required for

To make your

(iii) The understanding of the approach and

business flourish”

web-enabling the business process

methodology to take up this web enabling process for the business i.e. a customer oriented project approach towards web projects. Thus we adopt an approach of offering strategic consultancy for all our clients and projects - we prefer to study the customers’ business in detail and evolve a Web strategy based on the actual processes and transactions involved. The basis of an effective web presence is the communication strategy; one that addresses the communication objectives of the communicator keeping the target audience in focus.We follow a well documented process that helps our clients to first develop an effective strategy and then to execute it well:-

Our Process Helping you to identify and prioritize your target audiences

Mapping the target audiences with their online behaviour

Creating the communication strategy

Identifying the tools that help implement the communication strategy

Executing the communication strategy through identified tools

Setting up parameters for measuring the effectiveness of the tools used

Feedback control loop for maintaining communication effectiveness

Our Offerings •

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Web Consulting: We offer our clients with consultancy on best practices for Internet communications. These take the form of competition tracking, benchmarking and technology adaptation advice.We help clients to identify the target audiences, and plan communication strategies for each identified audience. Our consulting services have helped clients to design effective websites, develop cost and time saving online workflows and execute effective Internet promotion campaigns. Web Design: We have a team of dedicated graphic designers experienced in various fields of design and skilled with the various tools of designing. Coming from diverse backgrounds, they bring a fresh perspective to the design output that starts from the springboard of your design brief. While designing your website, we would use only those tools and technologies that are in accordance with your communication needs. Website Updates: It is often said that anyone may build a great website and that the real challenge is to keep it up to date. It is essential to update the website content at frequent intervals. We have a dedicated team of website designers who work on the various updates that keep flowing in from our clients. This team thrives on keeping the turn-around-time really low while maintaining the high standards that went into making the website. Application Development: We develop customised workflows for our clients.While the majority of our work has been done on Microsoft platforms, we have also done a lot of work on PHP and Visual Basic as well. We are comfortable working with MsSQL, MySQL, Oracle and MsAccess databases. Content Management: Whether as part of some other project or as a standalone project, our team of content managers help clients to streamline their content according to the needs of the target audience. Internet Promotions: Whether it be Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Optimisation (SMO), Online Reputation Management, Display Advertising or Affiliate Marketing, our media planners are able to help your brand / product to spend optimally to derive maximum value. Webcasting and Audio Conferencing: In this recessionary age, these solutions help clients save significant amounts in travel costs. Live webcasts are used to allow people from across the world to see and hear a speaker at a central location. Audio conferencing solutions allow participants from across the globe to dial in to a central server and speak to each other live. Corporate Identity Kit Development: Our Corporate Identity Kit Development can be of help to both new companies as well as companies looking to overhaul their image. As part of the kit, we could develop the logo, create a tag line, develop the theme colours, write out the logo and colour usage guidelines, and also create the official stationery. Presentations: We can develop corporate or brand presentations for your company in PowerPoint, Flash or in 3D as per your requirements. Games: Whether for internal consumption, brand promotion or any other purpose, we are capable of developing interactive games for you. Domain Name Management: We not only help you to register / renew domains but also provide Domain Name Server facilities. Email Facilities: We provide webmail in combination with POP3 mailing solutions on your corporate domain. Web Hosting Services: With twin data centres in the USA and India, we offer unparalleled managed hosting services in India. Once you decide to host your site with us, you can rest assured that all its needs will be taken care of. From 24X7 monitoring and support to customised requirements, its all there.

Clientele We are proud of all those we have worked for: Our sincerity and perseverance has earned us a list of coveted clients who we have served time and again. Using our creative and technological expertise, we have managed to keep up to their expectation and satisfaction. For our patrons our offerings have ranged from branding and design solutions on the web to E-mail, Application and E-commerce solutions to regular updates & maintenance support. Given below is an indicative list of our major clients at present.

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Allahabad Bank – www.allahabadbank.com Ambuja Group – www.ambujarealty.com & others AON Global – www.aon-global.com Baidyanath Group – www.allayurveda.com & others BIT Mesra – Under construction Eveready Industries – www.evereadyindustries.com & others IIM Shillong – www.iimshillong.in ITC Ltd – www.itcportal.com Jaguar Land Rover India – www.jaguar.in & www.landrover.in Jindal Power Limited – www.jindalpower.com Jindal Steel & Power Limited – www.jindalsteelpower.com JUSCO Limited – www.juscoltd.com McLeod Russel – www.mcleodrussel.com North Delhi Power Limited – www.ndpl.com O. P. Jindal Global University – www.jgu.edu.in Tata Motors – www.tatamotors.com & others Tata Power – www.tatapower.com & others Tata Steel – www.tatasteel.com & others UCO Bank – www.ucobank.com United Bank of India – www.unitedbankofindia.com

Creative & Technology Partners to: • •

JWT, Kolkata Genesis Advertising

Showcase A comprehensive and up to date compendium of our work can be found on our website: www.allindia.com/latest. Given below are some examples of our work. Tata Steel Corporate Site: Tata Steel has revealed its revamped web presence with a brand new theme “steel as a way of life since 1907”, in the month of March 2010. The image area at the top of the page is utilized to depict products made using steel from Tata Steel. The image changes every time the site is visited which adds dynamism to the site. The homepage highlights Tata Steel’s global footprint, its cutting edge technology, processes & products; Tata Steel’s CSR activities

http://www.tatasteel.com/

and finally its culture of nurturing talent and enhancing leadership capability.

Raichak~on~Ganges from Ambuja Realty: This website brings together the Ambuja Groups various hospitality ventures at Raichak, a scenic tourist town by the Ganges in South Bengal. The website captures the essence of Raichak through its design, which is tranquil and inviting. The design also showcases

various

parts

of

Raichak~on~Ganges to the visitor through the flash animation of breathtaking photographs.

http://www.raichakonganges.com/

Showcase (cont’d) Energy Club by Tata Power: Tata Power launched the Energy Club in 2008 as an Energy Conservation initiative for school going children. The first website as launched a couple of months after the launch of the club.The website was revamped in 2009 in order to target the growing target audience of the club, which had expanded to include college students, teachers, parents and partners. The site has various levels of interactivity for various

http://www.tatapowerenergyclub.com/

groups, allowing amongst other things the visitors to register on the site, participate in discussions and learn about energy conservation. Eco Citizen by Tata Steel: Tata Steel, as one of India’s most responsible corporate citizens, has always taken its Social Responsibility very seriously. This website showcases the various activities, which Tata Steel undertakes both in its operations as well as at a community level to meet its goals of Sustainable Development. The site uses soothing colours, http://ecocitizen.tatasteel.com/

an

interactive

over a period of time, whether for our own use or for use by clients, have tried to capture the essence of the brand being talked about in the logo.

and

descriptive images to give the surfer a holistic experience.

The various logos developed by us

navigation

Software Development Projects 1. Education Loan Application Module for Public Sector Bank •

Allows students applying for higher education to apply to the Bank through the latter’s website

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The module allows the Bank to process the application & informs the student about his ‘servicing’ branch

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After visiting the servicing branch and submitting the documents, the module gets updated and the student is informed about the disbursal status

2. Complaint Management System for a Tata group company •

If any distributor receives a product or service related complaint, the complaint is entered into the online module by the distributor

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The complaint is approved by the local marketing officer; the complaint is then routed through various production facility officers or supply chain officers according to the nature of the complaint

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Any procedural, mechanical, engineering or process corrections which are required to ensure that the complaint does not recur in future are investigated and documented in the system

3. Vendor Extranet for a Tata group company •

Certain vendors of this company directly supply ancillary products to the dealers of the company, which the latter require to service the company’s customers.The company used to take a long time to obtain transaction reports.

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The vendor extranet developed by us allows the vendors to enter dealer wise off-take data (for over 300 dealers) on their various products (numbering more than 100 distinct SKUs) on a monthly basis

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The company now gets almost real time data on off take, and this data in turn helps them to evaluate dealer performance

4. e-Commerce portal – Allayurveda.com •

The website, besides providing visitors with information about the company’s products and the science of Ayurveda also allows users to buy these products and chat with Ayurveda experts

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The administrator is able to easily add / modify products in the shopping cart

5. Vendor Portal for a Tata group company •

The portal allows vendors to get updates on RFPs available for them, as well as view the Pos issued to them & the GR & payment details.

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Administrators can also implement surveys for the registered vendors.

Internet Promotion Projects At present we have ongoing Search Engine Optimisation Projects for ITC (Corporate Site), ITC SRA, Tata Steel (Corporate Site), Tata Steel Growth Shop, Tata Steel FAMD, North Delhi Power Limited,Tata Tinplate, JUSCO, Paramparik Karigar, Usha Martin (Machinery division site), UCO Bank, IIM Shillong, Tata Motors Winger, Tata Motors Construck, Tata Motors Global Commercial Vehicles. We are at present undertaking a Search Engine & Contextual Marketing campaign for Tata Motors Prima. In the past we have also carried out these kinds of campaigns for Tata Motors Winger & the Tata Steel Centenary site. We have also carried out display advertising campaigns for Tata Motors Winger, UCO Bank, Eveready Industries and Allahabad Bank in the past.

Client Speak “I am writing to show my sincere appreciation to (the) wonderful team of employees in Allindia for providing the relentless IT services to Tata Steel for nearly a decade now. Your dedicated service has added value in building the image of the Company and (it) feels proud to have such a service provider.” ~ Sanjay Choudhry (Chief of Corporate Affairs and Communications,Tata Steel) "We have been associated with this organization for over 10 years, as we are satisfied with their services." ~ Sudeepa Banerjee (HOD Computers and MIS, Indian Institute of Social Welfare and Business Management) “That itcportal.com is a popular website among its target audience is in large measure due to the efforts put in by Allindia. Over the years, Allindia has been involved in significantly improving the look and feel, navigability and user-friendliness of the website.” ~ Arup Ghosh (Manager – Corporate Communications, ITC) “We have worked with Allindia on multiple projects ... and have always been pleased with their reactivity and professionalism. Looking forward to further opportunities for working together..” ~ Ajay K Bhowal (Asst Vice President – Information Technology, Ambuja Realty) "Allindia developed the website for us efficiently and with care. They have been always very responsive to our requirements and we are happy with their services" ~ Roxana Cooper (Divisional Manager, Passenger Cars (International) – Marketing Services,Tata Motors) "The most important task of website maintenance is timely updation of the content to provide up-to date information to the customer and M/s. Allindia Technologies Limited has been able to meet the expectations." ~ Shrawan Kumar (General Manager (IT), Allahabad Bank) "Very well done, appreciate the good job." ~ Shalini Singh (Head – Corporate Communications,Tata Power) "Allindia Technologies has done a great job for IIM Shillong. Apart from designing an attractive and useful site, they had always been extremely prompt with every service request. The site downtime during our association has been hardly any. They have also helped us in migrating our mail server, and had been providing us with technical advice on related areas from time to time. I appreciate their professionalism in their activities." ~ Prof. Basav Roychoudhury (Assistant Professor, Rajiv Gandhi Indian Institute of Management, Shillong) “A big thank you to all of you for the efforts taken in making the IB-CVBU website. The site has come out very well and I appreciate the support and service extended by each one of you during the project. One striking quality of the Allindia team is its concern for customers. Be it a suggestion about design of webpage or the content, Allindia has always come out with solutions which were in the best interest of the customer. We look forward to further opportunity for working together.” ~ Medini Bhatwadekar (Manager – Commercial Vehicles Marketing Services (International),Tata Motors) "This is to certify that Allindia Technologies has provided web design services for our organization.We would like to thank the entire design and development team for doing a good design on our site.We really do appreciate their professionalism for timely submission and quality of work. We wish them all the best and success in their future activities" ~ Ram Kr Sharma (Chairman and MD, Baidyanath Group) "Good site with maximum hit rate. Beneficial to all end Customers." ~ S Sree Raman (DGM (Passenger Cars Customer Care (Domestic) and DQCTC Camp, Tata Motors) “Good work deserves kudos and you deserve it.” ~ Prashant Ursekar (Chief of Marketing, Global Wires,Tata Steel)

Our History We have a history: Allindia Technologies started in 1996 from the hallowed portals of IIT Kharagpur. We launched many portals between 1996 and 1999, including Batchmates.com. Amongst our early achievements was the webcasts of the Annual Budgets of 1998 & 1999. The ‘Consultancy’ wing was started in 1997 to service client projects, with Allahabad Bank, the Baidyanath Group, Tata Steel, Ambuja Realty and UCO Bank amongst our first clients. We are proud to say that all these companies have chosen to remain with us through the years, and have given us newer vistas to service them even as we did business with many other new clients.

We’d love to work with you We look forward to working with you: We thank you for taking out your valuable time to go through our profile. It would be our pleasure to work closely with you in developing web communication solutions to meet your organisations requirements. You can contact us at: Kolkata:

Aakashdeep Ground Floor 5 Lower Rawdon Street Kolkata 700020

Mumbai:

Phone:

+91-33-3296014, +91-33-24754136

Fax:

+91-33-24854196

32 Ajay-Deep 240 Perin Nariman Street Mumbai 400001

Singapore:

Phone:

+91-22-65296985

Mobile:

+91-9892900392

# 05-00 Evershine & Century Complex 43D Beach Road Singapore 189681 Phone:

+65-93677141

Website:

http://www.allindia.com

Email:

[email protected]