Watch Mouse Performance Bench Marking

Website performance benchmarking

Trusted to Monitor the World’s Leading Websites

How does your website compare to that of your competitors?

Does Your Business Need To?

KLM

Know how your website

Coca-Cola Google

compares to those of your competitors?

Your site here

Your Company

Obtain one-off or quarterly website benchmarking reports?

Yahoo UK

Gain intelligence on the

Microsoft

website performance and uptime of the major players in your sector?

The problem As the Internet has become the preferred channel through which many customers obtain information, products and services, can your business afford not to know how your website compares to your competitors? Like many companies, you may not have the infrastructure or internal expertise to monitor the performance of your own and competitors’ websites, from multiple global locations, leaving you with no way of knowing if your website is performing well and meeting the needs of your clients, or if clients are abandoning your website. Research has found that Internet users who are dissatisfied with a website’s performance, will abandon it and seek an alternative website. Page load time is a critical factor. Akamai report that increasingly savvy Internet users will wait no longer than 4 seconds for a page to load.1 After 4 seconds 33% of users will abandon the website and 75% will never return. Akamai’s report concludes that an underperforming website results in a significant loss in overall sales and leaves users with a negative brand perception.

Have industry and competitor website performance statistics in order to benchmark your website and drive performance improvements? Have competitively priced benchmarking? Have access to clear reports via a web based Customer Console?

The solution WatchMouse provide an accurate, cost effective solution. Using 25 globally distributed monitoring stations, WatchMouse’s YardStick measures the performance of your website from locations across the world, to provide accurate load time, speed & availability statistics. These measurements are used to create your Site Performance Index (SPI), which represents the users’ perceptions of your

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website. Your SPI is then ranked, relative to that of your sector & competitors within countries relevant to your business. A YardStick report gives an overview of trends in relative performance and availability across sectors and countries.

Akamai: Retail Web Site Performance, Consumer Reaction to a Poor Online Shopping Experience

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Website performance benchmarking

Trusted to Monitor the World’s Leading Websites

How does YardStick work? The WatchMouse Site Performance Index (SPI) was developed by Dr Peter van Eijk and his team, based on many years of practical experience and research into system performance and availability. The WatchMouse SPI quantifies users’ perceptions of a website’s speed and availability, into a single number. An SPI of below 500 represents the user experience of a very well performing website, while an SPI of 1,500 or above, indicates a negative website user experience. Using one of 25 globally distributed monitoring stations, WatchMouse retrieves the homepage of a website at a fixed frequency, without images, frames, etc. This HTML page is expected to download within 4 seconds, without any errors. If a 4 second period is exceeded, or if an error occurs, the result is corroborated by another monitoring station. Measurements are taken every 15 minutes, 24/7, and reports are updated continuously. After calculating a website’s SPI, WatchMouse rank that website against the results of competitors

Key Benefits

Ongoing monitoring of 28 sectors & 12 countries provides immediate data to benchmark your website against Expert calculation of your website’s SPI by highly experienced analysts 25 monitoring stations offer within the same sector and country. Watch Mouse calculates and tracks the SPI for websites belonging to a set of representative organizations from 28 sectors, in 12 countries. For example, the FTSE 100 companies or Ecommerce sites in UK, Spain & the Netherlands (15-20 in each) etc.

full redundancy and true global coverage All identified errors verified by at least one other monitoring station An easy to configure web based system Access to an industry leading Customer Console to view detail reports Very competitive pricing Peace-of-mind that your Website Performance Benchmarking is outsourced to industry experts

Managing Director, Red Dog Communications “WatchMouse’s Website Performance Benchmark enables us to confirm on behalf of our clients, any suspected access issues in addition to showing the overall performance compared to the benchmark in our client’s sector”.

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Website performance benchmarking

Trusted to Monitor the World’s Leading Websites

Features of YardStick Measurement of speed and availability using a global infrastructure: unlike many providers, WatchMouse have a globally distributed infrastructure of 25 stations. Such a network enables WatchMouse to affordably scale benchmarking to match your businesses requirements and ensure your website’s performance and availability is accurately measured around the globe rather than from a single checkpoint.

Ranking of your SPI against your sector and geography. WatchMouse currently offering the following 28 sectors:

Aerospace Arts and Entertainment Automotive Biotechnology and Pharmaceutical Chemical Construction and Maintenance Consumer Goods and Services Education & Training Electronics and Electrical

Trends in sector: clear graphs compare a sector’s current SPI to the previous quarter.

Financial Services Food and related products Government Healthcare Hospitality Human Resources Information Technology Internet Law Marketing and Advertising News and Media Politics Publishing and Printing Real Estate Software Telecommunications Textiles

Detailed and easily interpreted reports: benchmarking reports are uploaded into your Watch Mouse Customer Console and can be accessed and downloaded by all authorized users. Competitor intelligence: reports compare your website’s performance and availability to competitors, giving your business the intelligence to drive your website performance. Very competitive pricing.

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Trusted to Monitor the World’s Leading Websites

Website performance benchmarking

YardStick product options WatchMouse Existing Clients A YardStick Sector Report provides general information about website performance and availability for approximately 10 websites belonging to the most representative companies in a particular sector. Sector reports include a monthly ‘highlights’ report and detailed quarterly reports. The detailed quarterly reports contain: performance and availability figures, a ranking and trend analysis in which, current and past report findings are compared. A YardStick Sector Benchmark compares your website’s performance and availability to that of your competitors, as well as industry averages. A Sector Benchmark delivers: • performance & availability figures for your website & websites belonging to your sector’s leading companies and competitors • a ranking of your website against your sector’s leading companies and competitors • benchmark against a country or a group of countries A YardStick Custom Benchmark is tailored to suit your specific monitoring & benchmarking requirements and can contain: • any number of websites belonging to your selection of sectors, competitors and countries • website performance and availability statistics from multiple locations • custom analysis

WatchMouse Customer Console YardStick reports are presented via your WatchMouse Customer Console which is a sophisticated, web-based system. Designed to service the needs of your whole organization, it is powerful and easy to use.

Pricing structure To obtain an example report or get a quote for the sector and countries of interest to your business, contact one of the WatchMouse team via [email protected] or call: +31 30 2522400

About Watchmouse Since 2002, WatchMouse has been providing Website Performance Monitoring to some of the world‘s largest companies. WatchMouse continuously invests to supply you with:

The best infrastructure WatchMouse has a reliable, fully redundant, globally distributed network of 25 monitoring stations.

Industry experts While you get on with running your core business, WatchMouse experts providing accurate, indepen­ dent & reliable information at a competitive price.

An Industry leading, web-based, Customer Console Providing self-service and immediate results for many of the WatchMouse products, the WatchMouse Customer Console is user-friendly & offers your business complete control.

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