Vivalife: Sep-oct 2009

VivaLife

Sep - Oct 2009 Volume 1 - Issue 1

Living Life to the Fullest

IKEA Swine Flu

More than just a furnishing Store

Flu facts and how to react

Sun Exposure

Why and how to protect yourself

How to make Money make Money Guide to investing in stocks and bonds

Olympics

Swifter, Higher, Stronger ... Richer

Have your Say

Respond to our Ramadan survey

The EDGE

Now open at Dubai

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Sep - Oct 2009

CONTENTS

Editorial

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IKEA – More than just a furnishing store

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The Scientific Centre – Kuwait



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Swine Flu – Influenza A (H1N1) Virus





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LiftActiv CxP – Vichy’s latest cream







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Sun Exposure and its Effects







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Olympics - Swifter, Higher, Stronger ...



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Ramadan - the month of spirituality





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Have your Say - Ramadan Survey





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The EDGE - now open at Dubai





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Samsung Jet - Smarter than a SmartPhone



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Sony-Ericsson - New face of mobile ...



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How to Make Money Make Money

Eggs - a perfect pack Your Cosmic Calendar









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Managing Editor Sunil P’vee Senior Editor Yacoub Omar Editorial Assistant Marcel Assousi Content Contributors Butros Shadly - Ken Rubin - Leena Ayyad - Martin Tobola - Rita Alshoaibi Art Director Manuel Johnson Senior Web Designer Mohammed Abbas Photography Ashraf Hassan Sales Manager Shamsudeen HM Marketing Analyst Yasmin Mehdi For Content [email protected] For Advertisement [email protected] For more info [email protected] Website www.vivalife1.com

© MBS Group Publication - All rights reserved

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Sep - Oct 2009

Talisman 8 with Pave bracelet

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Exclusively at DE BEERS Stores in the region

Sep - Oct 2009

An Editorial Note ...

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elcome to this first issue of VivaLife, the country’s premier online lifestyle magazine that promotes living life to the fullest. As the name implies, at VivaLife we believe in a life lived vivaciously. Learning from our past and planning for our future, we live life wholeheartedly in the present, seeing opportunities in life’s myriad challenges. We believe that realizing the full potential of life comes primarily from accepting yourself for who you are and respecting others for who they are. It is this live and let live attitude to life that we celebrate through VivaLife our digital magazine.

television did not knock off radio, online e-magazines, and their e-book counterparts on Kindle and other e-readers, will not usurp printed books and magazines. Online publications will coexist alongside other media outlets, forming an integral part of the pie and reinforcing publishing as a whole.

People have often asked us why VivaLife did not pursue the traditional print path of lifestyle magazines. We believe that digital or e-magazines are the way of future publications. All over the world, the prevailing sluggish economy and the accompanying dramatic drop in advertisement revenue have led to many publishers finding it economically unfeasible to continue their operations.

But, if you are a die-hard fan of printed lifestyle magazines, you will be happy to hear that as the impact of traditional printed media declines, print equipment manufacturers are looking at alternate technologies to keep abreast of demand. Among options on the anvil are street-corner print-on-demand kiosks that will, at the push of a button, produce glossy, bound magazines which can rival any newsstand Besides, the increasing propensi- publication. ty, especially among the younger generation, to read and respond Currently, a similar service is with content online has led to available from some publishlower uptake for printed matter. ers who will print and ship, from And finally, the inability of stodgy their list of publications, a sinprint to compete with the instan- gle exclusive copy for you. The taneity, interactivity, spontaneity, downside is that this service, at convenience and reach of digital least for the moment, is limited publications, has led to a wane in to only a few countries and the popularity of print publications in shipping charges are still not favor of the more sprightly online very cost-effective. But, as the service becomes versions. more widely available in the fuSo are we knelling the end of ture, prices are bound to come print? Far from it, just as radio down making print-on-demand a did not kill off newspapers and viable option.

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If you are new to e-magazines, allow me to take you through the cutting-edge features of VivaLife our premier e-magazine. You can flip pages back and forth, like in a print magazine by clicking your cursor on the let or right bottom corner of the page. You can zoom in or out by clicking anywhere on the page with the magnifying glass icon, and, you can save it as a pdf document or print the page, by clicking appropriate icons on top of the page. Additionally you can email the page to a friend or go to an advertiser’s homepage from hotlinks on their advertisements. We hope you enjoy reading our first issue and be sure to send us your feedback to help make VivaLife a magazine that truly celebrates living life to the fullest.

e e v ’ P Sunil

Sep - Oct 2009

IKEA ... more than just a furnishing store F

or many people a visit to IKEA is a modern rite of passage. A ritual performed just as assiduously by newly weds furnishing their first apartment, as by young couples decorating their newborn’s room or parents altering the cartoonthemed rooms of their grown-up children.

with pretty patterns printed on them, people realized that being organized, in an efficient and aesthetic manner, meant they needed to replace their ordinary storage cartons with IKEA patterned cardboard boxes — just as they did earlier with IKEA’s Billy bookcases and Ivar storage systems and …

IKEA creates a passion in people Founded in 1943, IKEA was that extends beyond buying an the brainchild of Ingvar Kamitem of furniture or decorative prad. Born on a farm named Elmtaryd, in the small village of Agunnaryd, in the south of SweIKEA has grown from den, Ingvar coined the name a one-store Swedish IKEA by putting together the initial letters of his name along outfit to an internawith that of his farm and village.

tional super-brand with 296 stores in 36 countries, with over 120,000 employees worldwide and revenue of US$28.8 billion in 2008.

In the fifty years since Ingvar opened his first store in his native country, IKEA has grown from a one-store Swedish outfit to an international super-brand with 296 stores in 36 countries, with over 120,000 employees worldwide and revenue of US$28.8 billion in 2008. Focusaccessory. It creates a fervor for ing on real people, real homes things we never knew we need- and real styles IKEA has grown ed, like sea-grass mats, billowed to become a household name lamp shades or super-sized wine and the world’s favorite home glasses. It takes things we alfurnishing brand. ready knew we needed and puts them in new perspectives. IKEA has been in Kuwait for a quarter century. As part of their Take for instance the ubiquitous year-long, silver jubilee celebratea-light; ten years ago they tion, IKEA-Kuwait hosted variwere known as nightlights and ous cultural exhibitions for the we would probably use one to public and attractive promotions warm fondue at a party. Today, for their customers. thanks to IKEA, tea-lights and an array of tea-light holders Among the exhibitions held at have become essential housethe IKEA store was a photograhold accessories, used in a vari- phy exhibition which provided a ety of artistic ways. panorama of the rich and colorful history of IKEA in Kuwait — a Even more recently, when IKEA depiction of IKEA as a curator of introduced cardboard boxes lifestyles in the country. VIVALIFE

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In the middle of these busy celebrations, Adel Y. Al-Shamali, General Manager, IKEA-Kuwait, graciously found time to talk with VivaLife about his company, its plans for the future, his outlook on Kuwait’s business climate and more importantly, why IKEA is such a quintessential global cult brand. We met up at Mr Shamali’s office, at IKEA head office in the Avenues mall. As expected the room was an epitome of IKEA elegance — an airy open plan office with clean lines and neutral palette with large well-upholstered white sofas against dark paneling. A room you would expect to see on the pages of, well, an IKEA catalog. We started off by asking what everyone asks of businesses these days, “How’s business?” “In line with retail businesses around the world we too are witnessing a downturn in consumer spending,” said Mr Shamali. “I won’t deny that this has had an impact on our budget. But this is only to be expected in any recession and we remain upbeat that in coming months, business will pick up again.” After recently being acklnowledged as a Superbrand, what exciting plans are in the pipeline for IKEA — perhaps a branch in Fahaheel or other suburbs? “‘Superbrands is an important industry recognition as it acknowledges the success of IKEA Kuwait’s unique business philosophy and the value it has been offering to the local home furnishings retail market the past many years. Sep - Oct 2009

Due to Kuwait’s geographical location, its size, population density and purchasing patterns, we are not aiming to open more stores in the country. Our 21,000square meter store in the Avenues mall can comfortably cater to over 5 million customers annually. However, we are looking to opening stores in other Middle East countries like Jordan, Lebanon and Syria, where we see a good potential for growth. We have an IKEA coming up in Amman, Jordan that is slated for opening in late 2010 or early 2011, which will be wholly owned and operated by IKEAKuwait.” How do you cater to the varied tastes of the large multi-ethnic, culturally distinct consumers in Kuwait? “It was quite a problem in early days of IKEA - Kuwait. Earlier the general preference in the country was for elaborate Ottoman style furnishings, something on the lines of traditional English country or Provencal furnishings. Getting people to make the transition to IKEA’s minimalist Scandinavian style furniture and furnishing was not an easy process. When we first entered the market there was a general feeling among local populace that IKEA furniture was alright for secondary homes like chalets or farmhouses. In Kuwait, primary homes tend to be large spaces; sometimes to fill a living room would require at least two sets

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of IKEA furniture. So we spoke with IKEA people and convinced them to adapt and customize the size, style and color of furniture and furnishing to match local preferences and larger spaces. Over the years, simplicity, a tenet of Swedish design, along with emphasis on blonde woods, untreated surfaces and clean lines, all characteristic of IKEA furniture, has caught the imagination of people in Kuwait, especially the young generation, who prefer simple designs over ornate décor and styles; the emphasis now is more on quality and fine workmanship.”

enter IKEA’s clearly recognizable blue and yellow boxy buildings, pick up familiar tiny pencils and paper measuring tapes and get to move down similar wide aisles that allow you to conveniently examine merchandize without impeding other customers. As the Harvard Business study noted, IKEA have put in place a form of gentle coercion aimed at encouraging customers to stay longer and spend more.

Beginning with the kids’ playroom amenity, located conveniently at the entrance, where customers can drop off their children to continue shopping leisurely; to furniture arranged in fully accessorized display IKEA, which recently was the cubicles that inspire shoppers to source for two Harvard Busiexperiment with ideas; to wellness School case studies, is the sprung mattresses that can be archetypal retailer. Incorporattested by lying on, everything ing the best retailing practices at the store is geared towards in its everyday operations, IKEA making shopping at IKEA a makes a visit to its stores more pleasant experience — an expeof an outing than a chore. And rience that many other retailers the ability to faithfully replicate have tried, but failed to emulate this shopping experience all over successfully. the world, leading to customers who have similar buying and What are some of the challenges spending patterns worldwide, to your business from local comis what makes IKEA petition, replicas from Asia and such a phenomothers? enally successful global retailer. “Designing beautiful-butexpensive products is Whether easy, designing beautiful you are in products that are inexOslo or pensive and functionOsaka al is the challenge. you Local competition and replicas from

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South Asia are not real challenges for us. IKEA is not just about furniture or home furnishing, it is an experience that is quite unique. You may be able to copy the furniture design, but you cannot replicate the experience. Having said that, we do face challenges, often from staid government policies or stifling bureaucracy; the ability to confront those challenges and convert them into opportunities for growth and development is what successful business is all about.” Are current business legislations and political hurdles in the country conducive to transforming Kuwait into a business and financial hub? “Definitely not, policies should be legislated with the aim of promoting business in a country, not hindering it. Would you believe, we have been waiting nearly three years to get bu-

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reaucratic approval for building a simple warehouse? If the government is serious about realizing its aim of turning Kuwait into a business and financial hub, it needs to do a lot more than just have a vision. Along with a clear vision and a well thought out transparent plan of action, we need the ability to implement the plans. Lack of forward thinking business policies and absence of a determination to implement successful strategies is what keeps our country lagging behind others in the region.” “How does IKEA view its obligation to the environment and society?” “Very seriously; we implement waste recycling as an integral part of our business strategy and we encourage everyone, our employees, suppliers and customers, to support and partici-

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pate in recycling of waste. For instance, we ensure our delivery people bring back cartons and packing material after they go for an installation. We then dispose of it in separate waste recycling bins that we have for paper, wood and plastic. Also, as a policy, IKEA uses paper bags as they are more environmentally friendly than plastic. We would even like to make do without paper bags, but we have to draw a line between customer convenience and our environment friendly policies. Creating awareness among the public is important because it is key to getting them more involved in environmentally friendly practices.” “Also, as part of implementing our Corporate Citizenship Program, we plan to refurbish reception areas in selected hospitals to make them more attractive and comforting. As a leading retail organization

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all their lives, the tendency to depend on their own abilities to get things done, rather than depend on others to fix things for them, is gaining momentum.”

wait we have about 15 percent. But even this relatively higher market share belies the strong brand awareness and product Over the coming years, influence that we have in the market. IKEA is seen as more there is going to be a What is your take on Kuwaitiza- than a furniture merchant, we huge need for retail tion in the private sector? are seen as purveyors of a lifestyle that labels our customers management and speEmploying more Kuwaitis in the as people who have good taste cialized retail personnel, private sector is important for and recognize value. IKEA’s 296 but unfortunately we the future of our economy and stores worldwide in Europe, our country. But in order for it United States, Canada, Asia and are not prepared for it — to succeed, young people should Australia, hosting nearly half a look, even at the gradu- put in sincere effort and have billion shoppers a year, is a clear ate level, there are very the desire and commitment to attestation of this unparalleled a part of the private sector emotional response. few specialized retailing be workforce. courses on offer in the IKEA’s commitment to good deEvery year we conduct an insign, what the company calls its country. ternship program for young Ku- ‘democratic design’, is inspired waitis, to teach them the ropes by their aim to offer the widest of our business and give them range at the lowest price posan induction into the field of sible. Taking this obligation a retail. At that age they are very step further, we aim to create a we value our responsibility to enthusiastic and participate in it better life for the many people, society and are committed to wholeheartedly. But a couple of while still remaining dynamic encouraging social and cultural years down the line when they in our outlook, inspiring in our activities that foster developgraduate, most prefer to work in design, authentic in our prodment of society as a whole.” government sector where they ucts and an overall fun shopping can enjoy many benefits and experience. “How popular is Do-It-Yourself attitude in Kuwait or are you of- have to work only to 2pm. On a personal note, how do you ten called in to do the assembly It is sad that many young spend time outside the big blue of furniture?” people do not grasp the conand yellow box? Also, what is cept or realize the tremendous your personal furnishing style? “People in Kuwait, whether it is due to time constraints or a cul- potential in retailing. Just look I am interested in arts, espeture of dependency, are general- at all the malls and shopping cially paintings. I love to travel ly less self-sufficient, they prefer centers sprouting all over the country. Over the coming years, and experience new designs in to have furniture delivered and there is going to be a huge interiors and furnishing; to learn assembled for them. Also anneed for retail management and latest trends and techniques other probable reason is that we do not charge very much for specialized retail personnel, but that enhance customers’ shopping experience. this service — our charges have unfortunately we are not preremained the same for decades. pared for it — look, even at the graduate level, there are very Coming to furnishing style, my In many countries delivery and few specialized retailing courses preference is for modern; with assembly by store personnel on offer in the country. In a few emphasis on sleek simplicity, on is an expensive affair. But, it is years retailing is going to be a the same lines IKEA embodies. encouraging to note that the major employer and contributor younger generation seem to to the country’s GDP, but no one Some closing words on IKEA? prefer being more self-reliant. seems to be even aware of it. IKEA will continue to lead the Many of these young people What is IKEA’s share in the way in innovative furniture have traveled and lived outside country’s furniture market? design and trends. Offering Kuwait and have been exposed well-designed, quality furniture to lifestyles that appreciate the In most countries that IKEA and furnishings at affordable importance of doing things for themselves. Even among young operates, they own 5 to 10 per- prices, we offer real value for people who have lived in Kuwait cent of the market share; in Ku- the masses.

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The Scientific Center - Kuwait

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f you have what it takes to go eye-ball to eye-ball against a pod of sharks some as large as 2 meters, confront the powerful snapping jaws of a ferocious crocodile, even meet with a python on its own turf, then all you got to do is drive on over to the Scientific Center in Salmiya. And remember, take along plenty of imagination — the fact that you would be separated from those dangerous species by thick plate-glass walls should in no way dampen your enthusiasm for adventure. Located in Ras al Ardh, Salmiya, the Scientific Center is the large building with huge sails strungup that you notice on your left, as you drive down Arabian Gulf Road from Kuwait City. The other day, we drove over there to learn more about the Center and what it offers for those not lucky enough to take a break from the country’s sweltering heat and its less than occasional dust storms. In 1993, when the late amir Sheikh Jaber Al Ahmed Al Jaber Al Sabah mandated KFAS (Kuwait Foundation for the

Advancement of Sciences) to come up with plans for such a Center, KFAS turned to Dr. Mijbil Al Mutawa. Currently chairman and director, Dr. Mijbil was instrumental in all the planning and development stages before the eventual opening of the Center in 1997. Explaining the layout of the 80,000 square meter Center, Dr. Mijbil pointed out the four units that together constitute Kuwait Scientific Center. The Aquarium, the largest in the Middle East, is without doubt the Center’s main draw. This is followed closely by the completely revamped 254seat IMAX theatre, the first and only one of its kind in the Middle East and the Discovery Place, an interactive hands-on experience that demonstrates major scientific facts in a fun way. Rounding up attractions at the Center is the Dhow Harbor. Set along a wide promenade, with two 70 meters long piers that jut into the sea, the dhow Harbor hosts traditional wooden sailing dhows that reflect Kuwait’s glorious culture and seafaring history. The four areas are spread out around the central administration and reception area, with its large Gift shop, where you can buy mementos of your visit to the Center.

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Dr. Mijbil Al-Mutawa Though called the Aquarium, it is not your run-of-the-mill, dark and damp place with tanks of fishes lining the walls. Visitors to the Aquarium are taken through three habitats that echo the natural environment of the Arabian Peninsula - desert, coastline and the sea. Scampering foxes, fluttering birds and slithering snakes in a bright airy area leads to the aquarium proper. Inside the Aquarium, large sharks, majestic sting-rays shoals of rainbow colored fishes swim around in their natural habitat behind floor to ceiling plate-glass walls. Over 85 percent of the 50 or more marine species at the Aquarium come from local waters the rest are from overseas. On specific days, you can catch an exciting live demonstration of divers feeding the denizens of the deep. The Aquarium’s latest attraction is a huddle of

Sep - Oct 2009

penguins that are here as part of an exchange program with an aquarium in the United Kingdom, which in turn got a crocodile from Kuwait.

Mid-Ocean Ridge, a submerged chain of mountains that stretch for nearly We also got to see an aspect of 75,000 kithe Center that visitors normally lometers do not get to see — the people around the who work behind the scenes to Globe. make it all possible. Technicians at the laboratory monitor waThis is a ter, air and temperature qualmovie that, though circa 2005, ity daily, to ensure conditions you definitely wouldn’t want to replicate the fish or animals’ miss seeing on IMAX’s super natural environment. Divers sized 15 x 20 meter screen with clean and maintain a hygienic its revolutionary new cuttingenvironment for the fishes and edge DMR (Digital Re-Mastering) keep the plate-glass walls of the technology. DMR recreates the Aquarium clean from the inside film’s original soundtrack takso people can enjoy a clear view ing full advantage of IMAX’s six of the fishes. channel sound system with its 12,000 watts of pure digital surAll fishes and animals when they round sound. “Normal run for an first arrive at the Center also IMAX film at the Scienspend some time in a quarantific Center is tine area to ascertain that they about 6 do not carry any harmful parato sites or diseases that could be transmitted and endanger other inhabitants of the Aquarium. At the Kashtah or rooftop there is a large outdoor space to train birds and other animals in a natural ambience with plenty of fresh air and sunshine. Also, 12months a large food preparation area depending on the film’s popucaters to the different dietary larity among the audience. The requirements of the various ani- most popular film to date has mals and fishes. been ‘T-Rex’ followed closely by ‘Into the Deep’ and ‘CyberThe highlight of this summer’s world’,” said Dr. Mijbil. attraction at the Scientific Center’s IMAX theatre has to be The Discovery Place provides Academy Award winning direcvisitors with interactive experitor James Cameron’s 3D movie ence on the exhibits that demAliens of the Deep. Cameron, a onstrate major scientific facts. deep ocean adventurer Scientific theories are explained and space explorain practical ways that are ention enthusiast, has tertaining and exciting.This is teamed with NASA a popular spot with children scientists to explore from schools because they get the astonishing lifeto have hands on experience of forms frequentthings they learn from books in ing the their classrooms.

specially commissioned and built for the Scientific Center, recreates the rich culture and sea-faring history of Kuwait. Among the boats on display at the Harbor is Fateh el-Khair, the only surviving sail-ship from Kuwait’s pre-oil era, when boats from Kuwait traded down the Gulf coast and along ports on the Arabian sea. Giving us a brief history on the Fateh el Khair, Dr. Mijbil said, “Following the liberation of Kuwait in 1991, the late amir, Sheikh Jaber Al Ahmed Al Jaber, ordered KFAS to search for a Kuwaiti dhow that would symbolize Kuwait’s past. Eventually, after months of search, the Fateh el Khair was traced to Dubai. The boat was acquired from its then owners and towed back to Kuwait. The Fateh el Khair, which was originally built by Kuwaiti shipwrights in 1938, was restored to its former glory by a a team of boat-builders supervised by the same shipwright who had worked on the original. The dhow now stands tall

The Dhow Harbor, which hosts traditional wooden sailing dhows that were

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as a testimony to a pre-oil era when Kuwait was renowned for its shipwrights and sea-faring merchants. Another feature that the Center has launched since last summer, is a revival of their Riksa Club. With different rates for adults and children, membership benefits include unlimited free visits to the Aquarium and Discovery Place. Club members also enjoy special discounts on tickets to the IMAX theatre and Gift Shop in addition to discounts for accompanying guests. Since it opened its doors to the public 7 years ago, well over 3 million people have visited the

The beaches and seas of our country are our treasure and its protection is the responsibility of everyone. Diving down to the coral reefs around some of Kuwait’s islands one can see the damage caused by man – the natural enemy of the marine environment. Irresponsible fishing, uncaring tourism and the dumping of trash into our waters have all taken a toll on our marine environment. We aim to bring public awareness to such wantom destruction of our natural environment.”

to handle within a limited time frame of 9am to noon, our highSpeaking about the Center’s ly trained staff members manpopularity and future plans, age to take the entire batch of students through all the interactive sections in a smooth and efficient manner. We also have similar arrangements with other institutions and co-operative societies to handle their special requirements in addition to providing the facilities for the organization of special events.”

Commenting on the Center’s social responsibility, Dr. Mijbil Center. With regard to visitors explained, “The Scientific Cenfrom abroad, Dr. Mijbil explained ter is also engaged in environthat though they did not keep mental awareness programs any record on the nationality where we have conducted of visitors, it was fair to asseveral beach clean-ups and sume that around 10 percent of other environmental enrichment visitors are from outside Kuwait programs in association with the while the remaining 90 percent Ministry of Education and other are made up of locals and expa- environment protection groups. triates. Elaborating on the number of visitors, Dr. Mijbil added, “Thanks to our special understanding and agreement with the Ministry of Education, during every academic year we average over 1,000 student visitors each day. Though this is a large number of visitors

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Dr.Mijbil said, “We have always attempted to provide visitors with high quality entertainment that is interesting, enjoyable and at the same time very informative. Though we have no plans to branch out into other areas of the country we are planning on a large enlargement to the present facilities here. We have already acquired the adjacent 4,500 square meters of land and intend to design and construct an expanded Exploratorium — a larger Dar al Alastkashaf or Discovery place. The new expansion project will enclose different science and technology themes aimed at making science fun for everyone.

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Swine Flu - influenza A(H1N1) virus

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edia have been giving daily updates on it, health authorities are warning of its dire consequences and people everywhere are talking about it — we are of course, referring to Swine Flu or, to be more scientifically appropriate, novel influenza A(H1N1) flu pandemic that is making headlines around the world. Despite its publicity, the lack of clear understanding among the public led us to talk to doctors, specialists and other health authorities to bring you the latest relevant information needed to meet any emergencies. So, without much ado, let’s jump right in. What is H1N1 flu virus? First, the name, though officially called novel influenza A(H1N1) flu virus, it has at times been variously called, H1N1 virus, swine influenza A (H1N1), influenza A – H1N1, Mexican Swine Flu, Human Swine Flu and simply swine flu. To elaborate on the influenza virus: Influenza A is a species of virus with many subtypes that have mutated into

Symptoms of swine flu include fever, cough, body aches, dry and sore throat, fever, chills, diarrhea, vomiting and general fatigue. Symptoms are generally seen 3 to 5 days after you are exposed to the virus and continue for a week or more. The virus can be passed to another person 1 day before you get sick and continue to be virulent until you recover.

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Magnified images of the H1N1 virus Sep - Oct 2009

What are recommended treatments and preventive measures? The best approach is to try and avoid infection by staying away from infected people and areas known to be contaminated. Do not rub your eyes, ears and mouth with contaminated hands; wash hands thoroughly and frequently with soap and water as the flu viruses can survive on contaminated surfaces like door knobs, hand railings and table tops for 2 hours or various strains with differing Symptoms of swine flu include longer. pathogenic effects. cough, body aches, dry and sore If you know that you throat, chills, diarrhea, vomithave come in contact with inThe virus subtypes are labeled, ing general fatigue and possibly fected persons or places, and based on their antigen with an H fever. Symptoms are generally develop symptoms of swine flu, number (for hemagluttinin) and seen 3 to 5 days after you are seek immediate medical attenan N number (for neuraminiexposed to the virus and contion so that prescribed antiviral dase). Examples include the tinue for a week or more. The drugs can provide you the best H1N1 virus responsible for the virus can be passed to another chance of successful treatment. Spanish Flu of 1918 and the person 1 day before you get sick To prevent spreading the current Swine Flu; H2N2 virus and continue to be virulent until disease, remain at home if you that caused the Asian Flu of you recover. are sick and designate only one 1950’s; the H3N2 or Hong Kong member of the household to be Flu virus of 1960’s and the H5N1 Complications that could arise in contact with you. If you feel or Avian (Bird) Flu of the early from swine flu include worsensick, avoid going out to crowded to mid 2000’s. The virus behind ing of chronic conditions, such places including schools, offices, the current outbreak of swine flu as heart disease, diabetes and malls and places of worship. is identified as a new strain of respiratory illnesses like asthma Most cases of flu, includthe H1N1 type A influenza virus and pneumonia. Severe compliing the current human swine that has the genetic combinacations, which seem to develop flu, need no specific treatment tion of swine, bird and human and progress rapidly, could lead other than those that decrease influenza viruses and is capable to fatal respiratory condition. inflammation and relieve other of being spread from human to human. What are the causes and symptoms of flu? Despite its name, swine flu is not spread from eating cooked pork products. You can be exposed to the influenza virus if you have direct contact with infected pigs, humans or contaminated surfaces. The virus enters your body when you inhale contaminated droplets or transfer live virus from a contaminated surface to your eyes, nose or mouth or your hand. The influenza virus infects respiratory cells lining your nose, throat and lungs causing characteristic symptoms of the normal influenza virus. www.vivalife1.com

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flu symptoms. Branded antiviral drugs like Tamiflu, which can be taken in pill or liquid form, and Relenza, which must be inhaled, are prescribed to reduce severity of symptoms and duration of the flu. However, it is important to start treatment immediately as antiviral drugs are most effective if treatment begins within 48 hours of developing symptoms.

methods, along with rapid isolation and treatment, only makes sense at the very earliest stage of an outbreak and becomes relatively irrelevant once the virus is spreading widely within the community. Also the lack of fever in a significant number of infected cases calls in question the use of thermal scans at airports and other border crossings.

However, WHO warns that the rate of illness and death are likely to increase with onset of cold season in Northern hemisphere, because people generally become more vulnerable to flu in winter. WHO is especially worried about the developing world, where, due to poverty and pre-existence of chronic disOther home remedies that you eases, susceptibility to swine flu can employ to ease symptoms could increase. The good news of the flu include drinking plenty is that virologists have identified of liquids to prevent dehydraand isolated viral material that tion, resting to aid the immune are now being used to develop system and, if you feel the vaccines. The vaccines are need, using over-the-counter expected to be available by the pain relievers. Remember, pain time of the annual flu season in relievers may make you feel the Northern hemisphere. more comfortable but they do not make the flu symptoms go away any faster and also carry risk of side-effects. How scared should one be? To put a number on it, well, on a scale of 1 to 10 we figure swine flu currently deserves a scare figure of 5. It is important to keep in mind that the World Health Organization (WHO), which raised a level-6 influenza pandemic alert, their highest level, did so not on account of the severity of swine flu, but because of the rapid and globally widespread rate of infection.

The Center for Disease Prevention (CDC) in the United States has recommended the following groups to be prioritized for receiving the H1N1 flu vaccine when it becomes available: Pregnant women Care givers to infants below 6 months of age (because infants in this age group cannot be vaccinated) Healthcare and emergency medical personnel All people in the age groups from 6 months to 18 years Young adults in the age group from 18 to 24 years Then people aged 25 to 64, who have health conditions associated with higher risk of medical complications from influenza. Once vaccines are available in plenty, the rest of the population could be vaccinated for the virus. Current studies indicate that unlike other influenza viruses, the risk for infection among people over the age 64 is less than the risk for younger age groups. In closing it is perhaps pertinent to note that every year the annual seasonal influenza epidemics are estimated to affect 5-15 percent of the global population. Although most cases are mild, this still causes severe illness in 3-5 million people, and around 250,000-500,000 deaths occur worldwide. The swine flu has so far come nowhere near this number, and this fact is not something to be sneezed at.

WHO has now said that because the chain of personto-person transmission is no longer evident in some countries, it is prudent to stop the expensive and time-consuming process of testing all suspected cases. Besides, surveillance VIVALIFE

Which population group is seen as being more vulnerable? While anyone at high risk of complications from seasonal flu is thought to be at high risk of complications from H1N1 flu, pregnant women, with their weakened immune system, seem to be especially susceptible to the H1N1 virus.

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Available at leading pharmacies throughout the region

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Sep - Oct 2009

Liftactiv CxP

Vichy’s latest wrinkle and firming treatments

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kin is the largest of our five organs and the only organ that we can see, touch and rebalance. Skin is also amongst our fastest aging body part, and while many agerelated changes to the skin are inevitable, some can be reduced with healthy lifestyle choices and good skin care. Many people seek to fortify their skin’s natural defense and transform its appearance, some even going to the extent of surgical lifting procedures to maintain their skin’s suppleness and youthfulness. Liftactiv CxP, the latest product from Vichy Laboratories is being touted as a biological alternative to lifting procedures. With Liftactiv CxP, the challenge of Vichy Laboratories was to create more than just an anti-wrinkle and firmness product. Through this product, Vichy has launched a brand new generation of skincare that will revolutionize traditional cosmetics. Through their long-term research in fighting wrinkles and loss of firmness, Vichy has created Liftactiv CxP as a biological alternative to lifting procedures. The new biological lifting range creates visible skin transformation, with the skin becoming amazingly

Since its creation in 1996, Liftactiv has become the pharmacy reference for anti-wrinkle and firming products for women in search of a pro-health product that is both effective and gentle on skin.

VIVALIFE

tautened while wrinkles retract progressively. Applying the principles of medical science to skin care, with a view to improving the quality of skin appearance and the quality of life that comes with it, Dr. Haller started Vichy Laboratories in 1931. Dr Haller oriented Vichy towards scientific study of the skin’s physiology. For the first time, a segmented cosmetic range was designed according to skin type: dry, normal or oily, with dual demands — performance and tolerance. With Vichy, the fundamental cosmetology started to emerge. In the 1930s, in addition to facial skin care treatments, Vichy also developed a hygiene line, lipsticks, and lip pencils.

their naturally enriched minerals and trace elements, have been known to the Roman settlers as far back as 50BC. By early 17th century the spring waters had attained quasimiraculous curing powers and attracted the wealthy and noble classes. Today, the Vichy waters have been recognized by the French Academy of Medicine as being rich in anti-oxidants that soothe and comfort sensitive skin and help maintain the skin’s pH balance while reinforcing its natural protection.

Vichy’s Liftactiv CxP is a new scientific advance in the fight against wrinkles and loss of firmness with a direct action on the fiber-creating cells called the fibroblasts. This product range At the core of every Vichy from Vichy targets fibroblasts product is Vichy thermal spa deep within the dermis in orwater, which is obtained from der to more effectively combat waters that percolate and filter wrinkles and loss of firmness. through layers of volcanic rock Liftactiv CxP offers the Arab in the Massif Central mountain woman a new range of antirange in France. The fortifying wrinkle and firmness skincare properties of these waters, with that incorporates for the first

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time the ingredient Aminokine which visibly re-tightens skin on the outside while wrinkles are smoothed from within. Acting as a filter for skin’s support mattress, it is also the first pro-fiber skincare to fill out deep-set wrinkles using Fibrocyclamide that helps renew and protect collagen fibers. Liftactiv CxP is also rich in Pepide and Vitamin C that multiply the cells responsible for creating new fibers. Breakthrough technology, which contains keratolytic ingredients, boosts cellular multiplication during the night while continuously releasing pure vitamin C into the skin for 24 hours. Since its creation in 1996, Liftactiv has become the pharmacy reference for anti-wrinkle and firming products for women in search of a pro-health product that is both effective and gentle on skin. The last 12 years have been marked by major technological innovations, each of which has consolidated Liftactiv’s position as a pioneering pharmacy franchise. Vichy Laboratories is committed to giving everyone a means to understand their skin, so that they can take care of it and make it more beautiful - every single day. Vichy Laboratories, owned by L’Oréal, the world’s largest cosmetics and beauty company, is a premium dermatologic cosmetic brand that prides itself on creating new concepts in hygiene products and dermatological skin care treatments while making sure their knowledge extends beyond products to an in-depth understanding of the skin. A lot of this knowledge on understanding how to achieve and maintain healthy-looking beautiful skin is available through their online website where professional skin checkup advice and recommendations are offered free of charge. www.vivalife1.com

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Sep - Oct 2009

Sun Exposure and its Effects

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n recent decades doctors have become increasingly aware of the health risks associated with overexposure to the sun’s ultraviolet radiation (UV). Some long-term harmful effects linked to UV overexposure include skin cancers, permanent damage to the eyes and premature aging signs like wrinkles and age spots.

So, what has UV wavelength got to do with sunburn? The shorter the UV wavelength the higher its frequency and the greater its potential to harm the human body. The major natural source of ultraviolet radiation on Earth is from the Sun. Luckily for us, the Earth’s atmosphere filters the entire harmful shorter wavelengths of UVC, and much of the medium wavelengths of UVB With the view that education is radiation from the sun. Nearly critical to preventing sun-related 95 percent of all UV radiation diseases from taking on epireaching the Earth’s surface is demic proportions, we provide UVA along with some UVB. information on UV radiation, sunburns, suntans and the pro- When UV radiation from suntections you can take to prevent light hits the skin some of it being burnt by the sun. is reflected, but much of it is absorbed by the skin which Visible light, the light we see causes erythema (reddening) of around us, occupies only a small the skin and possibly keratitis fraction of the wider electroor inflammation of the cornea of magnetic (EM) spectrum that the eye, in some people. Both, surrounds us. EM radiation UVA and UVB, also damage colranges from the extremely high lagen fibers and destroy vitamin wavelength (low frequency) A thereby accelerating aging of radio waves at one end, through the skin. microwaves, ultraviolet, visible, infrared and x-rays, to the very Though it cannot penetrate low wavelength (high frequency) beyond the superficial layers of gamma waves at the other end. the skin, UVB is biologically very reactive and directly damages The visible light spectrum, which the deoxyribonucleic acid (DNA) we perceive as white light, is structure of the skin’s cells. UVB actually made of wavelengths of also triggers the production of a color that extend from violet to brown pigment called melanin in red. On either end of the visible the skin’s upper layer, producing spectrum are invisible wavethe characterestic suntan that lengths of radiation called infra- then acts as defense against red (IR) and ultraviolet (UV). further skin damage.

indirectly affects the skin cells by generating reactive chemicals that damage the cell’s DNA structure. However, on a positive note, UVB also induces production of vitamin D in the body, a deficiency of which could lead to poor absorption of calcium and associated bone diseases. Current scientific thinking with regard to the effects of UV radiation on the skin is that direct damage to DNA causes sunburn as well as the two most common forms of skin cancer — basal cell carcinoma and squamous cell carcinoma. Indirect DNA damage by UVA and penetration into the skin of sunscreens causes the more lethal form of skin cancer — malignant melanoma. Though this form of skin cancer is rare it is responsible for 75 percent of all skin cancer related deaths. The use of some antibiotics, contraceptives and tranquilizers are also known to increase the skin’s sensitivity to UV radiation. Individuals who have developed skin cancer or who have an increased risk of developing skin cancer need sun protection to minimize UV exposure.

Sunscreen prevents direct DNA damage by blocking UVB radiation, whihc is the main cause of sunburn. Most sunscreens are now rated according to their Sun Protection Factor (SPF) number. Based on wavelengths, UV raThe relatively longer wavelength SPF is a rating system develdiation is further classified into UVA is capable of penetrating oped to describe the level of sun Ultraviolet A (UVA), with wavedeeper into the skin and is also protection provided by sunlengths between 400-315 nano- responsible for the immediate screens. For instance, applying a meter (nm), Ultraviolet B (UVB) tanning effects seen from using sunscreen with an SPF rating of of 315-290 nm and Ultraviolet C artificial tanning beds. UVA was 15 will protect the body against (UVC) with 290-100 nm waveonce thought to be harmless, 15 times the solar energy that lengths. but now it is known that UVA would normally cause it to burn.

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significantly damage cell structures. In a 2006 study, which measured the amount of ROS in untreated and in sunscreen treated skin, it was found that in the first 20 minutes the film of sunscreen had a protective efIt should be pointed out that the fect and the number of ROS was amount of solar energy you are limited. However, after 60 minexposed to depends not only on utes, the amount of absorbed sunscreen was so high that the the amount of time you spend amount of ROS was higher in in the sun, but also on other factors like the time of the day, sunscreen treated skin than in the untreated skin. the amount of sunscreen used, whether you were out in the water, sweated a lot, as well as While it would be best if people changed their attitudes about whether the body was covered tans, if you still believe that getwith sun protective clothing. ting a tan makes you look good, Also the SPF number is only then experts recommend using indicative of protection against UVB radiation, they do not offer sunless tanning lotions. There are a variety of sunless tanning any data on UVA protection. products available in the market Many sunscreens now available in the form of lotions, creams, gels, sprays or powders. These in the market are called broadcan be acquired in most pharspectrum because they contain macies or places where cosmetfilters for UVA radiation as well ics are sold. as UVB. But for sunscreens to be effective, experts recomSunless tans are relatively safe mend using at least 30ml of as there is no UV exposure. sunscreen to cover the whole body. Sunscreens should also be However, since sunless tanning applied 20 minutes before being products do not have any sunscreen ingredients, you would exposed to the sun and should still need to apply sunscreen, or be reapplied 30 minutes or so after being exposed to sunlight. use other sun protections methods to avoid UV radiation and Newer generations of photostable sunscreens that maintain sunburns. However, one has to keep in mind that using suntheir UV protective properties even after several hours of solar screens is not enough. Good sun exposure are now being recom- habits play an important role in protecting against sun expomended. sure related conditions. Some Although skin specialists recom- of these include avoiding sun exposure between 10am and mend sunscreens as a protec3pm, when solar radiation is at tion against sunburns, latest its peak, protecting babies and research has revealed several risks associated with absorption young children from direct sunlight and seeking medical advice of sunscreens into underlying if you have sun intolerance contissue as well as the potential ditions or pigment disorders. harmful effects of some chemicals in sunscreens on living Other UV protection methods incells. Reactive oxygen species clude using sun protective cloth(ROS), — substances that are ing, wide brimmed hats, wrap naturally formed in the cells around sunglasses, umbrellas, and play an important role in cell metabolism — under condi- sun shades, awnings, UV film on windows and others. However, tions of environmental stress, you need to familiarize yourself increase dramatically and If you would normally get sun burned within 10 minutes of remaining out in the sun, an SPF 15 sunscreen allows you to remain 10 x 15 minutes out in the sun without getting sun burnt.

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It should be pointed out that the amount of solar energy you are exposed to depends not only on the amount of time you spend in the sun, but also on other factors like the time of the day, the amount of sunscreen used, whether you were out in the water, sweated a lot, as well as whether the body was covered with sun protective clothing. with how to use each product effectively so that they provide maximum protection. For instance, sun protective clothing should offer a UPF (Ultrviolet Protective Factor) of 30+ to provide adequate protection. UPF is a rating system for sun protective clothing similar to SPF. UPF rates the UV protection of fabrics. A garmet with a 50+ number allows only 1/50th of the UV radiation falling on the garment to pass through, in other words it blocks 49/50th or 98 percent of radiation. Similarly hats with wider brim provide better protection, as do sunglasses which protect the eyes from the front and the sides. It is expected that the health problems associated with overexposure to the sun will continue to escalate over the coming years. A coordinated, well funded, long-term effort, supported at multiple levels of government, is needed to raise awareness of the problem. Programs on the harmful effects of UV radiation along with a broad range of resources and support for its success are needed to bring the message to schools, workplace and the community at large.

Sep - Oct 2009

Olympics

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Swifter, Higher, Stronger ... Richer

dvocacy groups and other detractors of commercializing Olympic Games who lament about ‘undermining the professed ideals of the Games’ would probably be mortified to learn that ancient Olympics was not as ‘pure’ a sport, or devoid of any ‘lure of lucre’. As far back as Fifth century BC, the philosopher Xenophanes spoke out against prize money which alters the true goal of sports, namely, the training of youth. Despite such public admonitions, the Olympic arena in Ancient Greece was often surrounded by concession stands selling foods, drinks and souvenirs, and with poets, artists and sculptors hawking their ware. Market commissioners and mastigophorai (whip bearers) went around deciding what was, and was not, permitted at the venue, and imposing on-thespot fines or lashes for shoddy products or price gouging. If we take the International Olympic Committee (IOC) as modern-day market commissioners (bereft of their mastigophorai) then it is to their credit that they have prohibited the display of commercial advertisements from Olympic venues and on uniforms of participating athletes. But everywhere else seems fair game for corporate sponsors and partners to purvey their products and services. Today, the debate is no longer on whether or not commercial interests should be allowed to invade the Games, but rather the extent to which it has and the egregious nature of it. The ramifications of rampant com-

VIVALIFE

mercialism is felt on everyone associated with the Games — the officials, athletes, spectators as well as citizens of the hosting country. The pervasive commercial messaging and branding have eroded, and in some cases subverted, the very principles of Olympic Games, which aims to foster a blend of sport, culture and education. Advocacy groups point to the last Olympic Games held in Beijing. A record 63 companies were accorded sponsorship or were partners to the Games and spent between $4-6 billion for that honor. The 12 TOP (The Olympic Partners) tier companies alone are reported to have paid around $866 million to the International Olympic Committee. Not withstanding the principles of Olympism, which celebrate healthful living, two of the primary Olympic sponsors, McDonald’s and Coco-Cola enjoyed artificial monopolies in their respective sponsorship categories, selling their unhealthy products at the Beijing Games. In addition, corporate sponsors are showering money on each organizational tier of the Olympic Games, from various Olympic committees to International Federations governing each sport to National sporting bodies in each country. More than 100 corporations contributed undetermined amounts of cash to the U.S. Olympic committee and U.S. National teams, during the period leading up to the Beijing Olympics, questioning the nonprofessional nature of Olympics Finding an acceptable balance between vested commercial in-

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terests and sports in these times of lucrative sponsorships and billion-dollar television broadcasting rights is proving more than difficult, as the following three recent news items evince.

#1 Top insurer heads Chicago’s 2016 Olympic bid Patrick Ryan, the 70-year-old chief of Chicago’s bid to host the 2016 Olympics said that trying to win the right to host the Olympics was very different from running a business. In business you can control the results, he recently told AFP (Agence France-Presse), but in the bid to host the Olympics it was exactly the opposite. “With regard to the bid you can control the activities but not the result. Unlike business, there are a lot of variables over which you have very little control. Ryan, part-owner of the Chicago Bears NFL team, said that two major problems which have been concerning the 100-odd IOC members ahead of the vote in Copenhagen on October 2 were being addressed.First, the worries about whether Chicago could really finance the Games and then the fact that they had taken out insurance against suffering losses. But Ryan, who created AON, the world’s leading provider of risk management services, insurance and reinsurance brokerage, was adamant that the insurance was only a precautionary measure. “The city has a very strong credit rating,” said Ryan. “The city is more than capable of funding the hosting of the Games. The reason for purchasing an amount of insurance is to cover Sep - Oct 2009

contract to be signed before the IOC’s biggest source of IOC session in Copenhagen. It revenue is broadcasting is that the economic market has not revived enough, especially rights which are expected the market of advertising on to bring in close to $4 which the American broadcasters are living. It is still slumping billion for the 2010-2012 and we prefer to wait for a betOlympics alone. Some ter period to negotiate.” $2.2 billion of that comes The IOC’s biggest source of revenue is broadcasting rights from North American deal Ryan also believes that the which are expected to bring in with broadcaster NBC. strained relations between close to $4 billion for the 2010the IOC and the United States 2012 Olympics alone. Some #3 Fiji eyes gold medals if golf, Olympic Committee (USOC) $2.2 billion of that comes from were on the mend followNorth American deal with broad- rugby get Olympic nod ing a row over money and the caster NBC. The tiny Pacific nation of Fiji USOC’s move to set up a sepacould have its first swing at gold rate Olympic television channel. While the credit crunch may medals if golf and rugby sevens Ryan, who took up the post at have delayed sponsorship and become Olympic sports in 2016. the request of Chicago Mayor broadcasting deals it has had The full IOC meeting at CopenRichar M Daley and by enthulittle impact on IOC finances and hagen on October 2 is likely to siastic support from President assets, said Rogge. “The IOC approve the 15-member IOC Barrack Obama, a former Chirevenues are stable. We have executive boards’ recommendacago resident, said that come felt a little bit the bite of the cri- tion to include the two sports. what may in the vote there sis but this is unavoidable,” said would be a real legacy for the Rogge. “Today, the total loss Obviously, the tentative approvresidents of Chicago. “Our of assets (of the IOC) is under al of golf and sevens rugby had Urban Sports Initiative (USI), one percent. There is nothing to nothing to do with the fact that worry about.” which has touched 30,000 kids IOC President Jacques Rogge recently raised five million dolis an ardent advocate of rugby lars at a Hall of Fame gathering Rogge also said preparations having played for Belgium’s nafor future Games were on track, tional rugby team in the Sixties in Chicago.” sounding optimistic for the 2014 or that golf brings with it covet#2 TV deal expected only after winter Games in the Russian city ous corporate sponsorship. of Sochi, whose budget has felt 2016 host selection What is not so obvious is that Speaking on the sidelines of the the effects of the credit crisis more severely as it rushes to both rugby, which last appeared World Athletics Championship build most of the venues from in an Olympics in 1924 as a in Berlin, Jacques Rogge, the scratch. 15-a-side competition, and golf, International Olympic Commitwhich was in the 1900 and 1904 tee chief said that the signing On another note, Rogge urged Summer Games, offered to of the lucrative US broadcasting five sports that failed to make adjust their pro tours to ensure deal for the two-game period of an IOC short-list for inclusion in that the best players — read: 2014-2016 Olympics will probthe 2016 Games not to give up. professional players — could ably take place only after the While golf and rugby will be put take part in the Olympics. host city for the 2016 bid is to the vote at the IOC session decided in Copenhagen on Also rugby sevens is barely October 2. Madrid, Tokyo, Rio de in the Danish capital, squash, baseball, softball, roller sports played by women and golf’s long Janeiro and Chicago are the four and karate were to be dropped history of exclusivity and elitism countries vying for the 2016 from the list. “I understand their does not mesh well with OlymOlympics. Until now broadcastdisappointment but in sport pics’ tenet of inclusion. ers were usually picked prior to there are winners and runnersthe host city announcement. up,” he said, adding they should “In the end, the decision came down to which two would add The reason for the delay is very “think quietly and analyze why they were not selected and have the most value,” IOC President simple, the 67-year-old told another go. The essence of a Jacques Rogge told reporters. Reuters. “Current financial concompetitor is to fall, get up and “Golf and rugby scored high on ditions and a slump in advertishave another go.” all 33 criteria . . .” ing market did not allow for the unexpected developments. It is also to assure the IOC that the three main strands surrounding the Games are covered. Firstly delivering the Games, secondly delivering the Village and finally it indemnifies the IOC from any financial fallout. The city or at least the taxpayers also wants the protection that offers.”

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Ramadan – the month of spirituality By Rita Alshoaibi of gratitude and generosity coloring festivities on the occasion. Fasting during Ramadan is an opportunity for Muslims to practice self-control, humility, charity, kinship with fellow believers as well as seek forgiveness and spiritual devotion. Below are some practices that you could perform to boost your spirituality during the month of Ramadan.

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amadan is the ninth month of the Islamic calendar when Muslims around the world undertake a month-long religious observance. The Islamic calendar, which is based on the lunar calendar, moves forward by around 11 days each year against the Gregorian calendar. Thus Ramadan, which comes from the Arabic root ‘rmdh’, as in ‘ar-ramadh’ meaning scorched land, dry intense heat, is not confined to solar season, but moves through all of them in the course of about 33 years. Ramadan is the Islamic month of spiritual purification and fasting (sawm) — one of the five pillars of Islam. The Holy Quran proclaims, “fasting has been written down (as obligatory) upon you, as it was upon those before you.” During this month Muslims are ordained to abstain, from dawn to sunset, from eating, drinkVIVALIFE

1. Dua Ask Allah to make this the most spiritually uplifting Ramadan you have ever had. Only He can make it happen and relying on Him completely is one step in boosting our spirits.

ing, smoking, sex or anything that is not of a good nature or in excess. 2. Quieten your mind Turn off the TV, internet, radio, Muslims consider Ramadan to mobile phone, mp3, iPod and be the most revered month as other distractions if not all day it was during this month that then at least for 30 minutes a the revelation of the Holy Quran day. Find a quiet place, close took place. Laylat al Qadr or the your eyes and connect with AlNight of the Power, which occurs mighty Allah. At first, your mind on one of the nights of the last will swirl with the useless and ten days of Ramadan, is the ac- not-so-useless info in your head. tual night when the Holy Quran But force it to think of three was revealed to the Prophet things in this half-an-hour: Muhammad (PBUH). 1. Allah 2. Your purpose in life During Ramadan people get up 3. Are you living your life in line before dawn to eat the ‘suhoor’ with this purpose? meal and then begin their fast, which continues till breaking of the fast at sunset with the ‘iftar’ Fasting during Ramadan meal. is an opportunity for MusThe end of Ramadan is marked by Eid-ul-Fitr, the festival of breaking the Fast, on the first day of the following month of Sha’waal. Eid-ul-Fitr is celebrated with much joy with an added sense

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lims to practice self-control, humility, charity, kinship with fellow believers as well as seek forgiveness and spiritual devotion. Sep - Oct 2009

Do this every day of Ramadan if you can. If that is not possible, try it at least three times a week.

If you do not read Quran regularly, maybe you can read just fifteen minutes of Quran a day, reading only from the first page you encounter when you open 3. Learn about great Muslims up the Book. Even if you have read it before, In addition, try to keep a journal read or listen to Abdul Wahid to record your reflections, quesHamid’s ‘Companions of the tions or thoughts about what Prophet’ again this Ramadan. you have read in the Quran. Read about or listen to the story of a Companion daily. Well-writ- 5. Take care of others ten and short, this is a wonder- Whether it is someone who is ful way to see how other Musaway from their family, a perlims retained their strength of son who is having problems faith against incredible odds — it with a spouse or their kids, or is a sure-fire spirituality booster. a student struggling with their grades, make an extra effort 4. Connect to the Quran this Ramadan to help others The Quran is God’s way of talk- out. The spiritual boost you get ing to us. It is one of the most in return is well worth it. important keys for spiritual uplift. This Ramadan, connect to 6. Feed the hungry the Quran in a new way. If you While your stomach shrieks in already read Quran regularly, protest, give that panhandler perhaps you can choose a new some change, volunteer at a theme to focus on, or select a community kitchen, get involved Surah you have not read in a with a local food distribution to while. the poor group or make a couple

UDOKU

of bag lunches to give to the hungry you meet on your way to school or work. Contribute foods to organizations that send food to survivors of natural calamities, as well as those suffering from hunger and poverty around the world. 7. End one lifelong bad habit Ask yourself what some of your defining traits are. Then decide which one is the worst. Is it a hot temper, apathy, laziness, impatience? Whatever it is, use this Ramadan to put an end to it. Practice the opposite of your bad habit every day of this month By then, Insha’Allah, you will be amazed at the change you have made for the better. 8. Use those Nights of Power The last ten nights of Ramadan are called the Nights of Power for a good reason; use those precious nights for deep, heartfelt Dua (supplication), selfanalysis, reflection and serious thought.

TRAIN YOUR BRAIN

Rules of Engagement There are in total 9 rows and 9 columns in a Suduko game. The columns and rows intersect to form 3 x 3 squares, each made up of 9 cells. You have to fill each empty cell in a square with the numbers 1 to 9 without repeating any number. To make it more interesting, each of the 9 rows and columns should in turn contain the numbers 1 to 9 only once. Good luck. The correct answers are on Page 35

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Sep - Oct 2009

Have your Say

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recent region-wide survey conducted by Maktoob Research on the attitudes and perceptions of the faithful vis-à-vis Ramadan traditions and practices revealed that an overwhelming 98 percent of Muslim Arabs are observing the Ramadan fast this year. The survey, conducted during the month of August, just prior to the beginning of the Holy Month, canvassed the opinions of 4,335 adult Muslims from across the Arab world. “The survey’s findings have clearly displayed that the Arab world retains a strong bond with the rich traditions and practices associated with the Holy Month. Respondents also look forward to this special time of the year to forge stronger ties with loved ones and share in the spirit of Ramadan with fellow Muslims,” said Tamara Deprez, General Manager of Maktoob Research. The survey also revealed that: 89 percent of this year’s respondents, as against 44 percent last year, prefer to celebrate Iftar with their families at home. Others preferred to break fast alongside friends or by attending a religious ceremony.

Here are some highlights from the second annual regional survey on Ramadan traditions and practices. We would like to hear your views on this topic.

during Ramadan this year, while 99 percent of Muslims in Qatar, Kuwait, Egypt and 97 percent of Muslims in Jordan and UAE said they would take to fasting during the Holy Month. A majority (52%) of respondents relied on mosques for the Imsak (fasting) timings. Other sources of this information were television, newspapers, internet and radio.

Of the respondents, 63 percent feel that Ramadan is becoming a bit too commercial while All respondents from Saudi Ara- majority of the respondents bebia (782), Morocco (443), Oman lieve that the spirit of Ramadan (257) and Bahrain (231) replied should be shared by people all in the affirmative when asked if over the world and not restrictthey intend to observe fasting ed to the Arab region alone.

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61 percent of respondents were of the view that non-Muslims living in Arab countries should not eat or drink in public during Ramadan, while 53 percent held that all restaurants should be closed during the day - even to non-Muslims - to respect the observance of Ramadan. 77 percent of respondents intend to do something special for their loved ones during Ramadan or Eid al-Fitr, compared to 83 percent of last year’s respondents who responded in the affirmative. A majority of respondents said the gesture would likely involve giving away of money (Eidyeh) and sending greetings by sms and phone calls. In regards to the methodology employed to determine the commencement of the Holy Month, 57 percent favored the timehonored tradition of moon-sighting by the naked eye, while 54 percent approved of declaration by scholars. Interestingly, 73 percent of respondents (down from 79% of respondents from the 2008 survey) said they are keen to receive Islamic content on their mobile phones during the month of Ramadan, with Duas, Hadith, prayer timings and Quran verses emerging as the most preferred content choices.

Send your responses to [email protected] Sep - Oct 2009

The EDGE opens in Dubai

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ood aficionados across Dubai will now be able to treat themselves to a truly unique meal prepared by the critically-acclaimed Executive Chef Juraj Kalna at The Edge Dining and Lounge. The restaurant, located at the Dubai International Financial Centre (DIFC) is open for reservations. Chef Kalna, who the New York Times has described as a “genius”, serves a daily gastronomic fare that has been ranked as Dubai’s finest dining experience. Abdulla Bin Sougat, CEO of the DIFC Lifestyle Group said: “The Edge represents the spirit of the lifestyle offerings at the DIFC – high quality and distinctive experiences. The restaurant’s culinary delights considerably enrich the varied fine dining offerings within the financial district. Over the last year, with more than 25 specialty restaurants, DIFC has emerged as one of Dubai’s most sought-after destinations for fine dining.” Instead of having a regular menu, The Edge creates customized menus for each individual guest on arrival. The restaurant’s offerings change every day depending on what

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is freshly available in the market. Guests can choose from either six or eight courses or the chef’s special menu.

Global Chefs Challenge. Kalna will join six other international chefs in Johannesburg With his incredible talent and his vast experience in creating Backed by an 18-strong culioutstanding dishes, he is one of nary team, Executive Chef Kalna the favourites for the prestigious is committed to the highest world title. standards. A distinctive feature Kalna said, “Creating unique and of The Edge’s offerings is the high-quality food has always impeccable service, which has been my passion. I wish to give been described as ‘being accusguests at The Edge the best tomed to royalty.’ The restauculinary experiences they have rant’s classy décor, soft brown ever had.” Competing on behalf furnishing, and elegant tables of the region at the Global Chef embellished with red roses, Challenge final is an honor and create a beautiful ambience I aim to bring home the title of for enjoying Kalna’s innovative World’s Best Chef.” gourmet creations. The Edge Dining & Lounge is The international profile of The located in Building 6, The Gate Edge, rose recently when chef Precinct, Dubai International Kalna became the official repFinancial Centre. Opening hours resentative for Africa and the are 12.00 noon to 14.00 hours, Middle East at the Continental and 19.00 hours to 22.00 hours, Semi-Finals of the World AssoSunday through Thursday, or by ciation of Chefs Society (WACS) appointment.

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Sep - Oct 2009

Samsung Jet – Smarter than a SmartPhone

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espite the ongoing slowdown in global retail sales, mobile phone and accessories sales were up in many countries. And, in line with demand, manufacturers are churning out new mobiles with even more tantilizing features, but mainly targeting the midmarket segment. Here, we review the Samsung’s latest offer the Samsung Jet.

including a 5 mega pixel camera, built-in GPS, DNSe & SRS Sound Effect technology for superior sound quality, and DivX and XviD video support for hassle-free video downloading and viewing.

Samsung Jet boasts world firsts in both display technology and speed of performance; its pioneering 16M Samsung Electronics recently WVGA AMOLED disunveiled their latest mobile play (3.1”) offers handset innovation, the Sama resolution that sung Jet. The Jet, which enjoys is four times the benefits of both advanced higher than features of a smartphone and a WQVGA easy-to-use user interface of a screen. Its conventional mobile phone, is 800MHZ being touted by the company as applica‘Smarter than a Smartphone’. tion processor delivers breathtakSamsung Jet is not simply aning speed and stunning other full touch mobile phone it performance, making Jet the supports the latest smartphone fastest full touch handset on the features and user-friendly menu market today. navigations in a sleek and compact design. Unlike many smart- While the Jet’s latest TouchWiz phones that sacrifice features 2.0 user interface gives an unfor form factor, Samsung Jet rivalled user experience and inpacks into a super sleek body cludes iconic new features such and super cool frame a useras motion UI, smart unlock, friendly menu navigation as well customizable widget screen, its as a host of multimedia features Dolfin Internet browser is designed to let users surf the net and access popular websites, In less than a month especially social networking after its launch, sites, with ease and speed.

Samsung’s Jet achieved the fastest ever market expansion in Samsung mobile’s history by achieving a recordbreaking pre-order of more than 2 million units.

VIVALIFE

further enhance the experience while Dolfin’s unique one finger zoom enables users to zoom in and out of web pages using only one hand. The Jet embodies Samsung’s accumulated technology leadership and pursuit of perfect craftsmanship as well as their customeroriented strategy that answers the calls of today’s mobile users who want smart features and easy-to-use user interface that results in a seamless and unrivalled mobile experience.

In less than a month after its launch, Samsung’s Jet achieved the fastest ever market expansion in Samsung mobile’s Dolfin enhances the mobile history by achieving a recordinternet experience by allowbreaking pre-order of more than ing users to view up to five 2 million units. Employing apweb pages simultaneously and proximately 164,600 people in bookmark their favorite websites as widgets on the phone’s 179 offices across 61 countries, homepage. A built in ad-blocker, Samsung had consolidated sales multiple downloading and back- of $96 billion in 2008, and is recognized as one of the fastest ground downloading feature, and multi-purpose address field, growing global brands.

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Sep - Oct 2009

Sony-Ericsson’s Satio - New face of Mobile Entertainment

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ony Ericsson recently announced their latest mobile phone cum entertainment centre named Satio which provides you access to all your media in one place – just tap directly into your favourite features with the five standby panels and you are ready to go. First introduced in Barcelona as the ‘Idou’, Satio puts the future of mobile entertainment in the palm of your hand. You can watch your favourite movies on the bus or catch up with your TV shows while on your lunch break thanks to Satio. “With Satio you can enjoy any form of entertainment anytime, anywhere. Whether its music or movies you will never be more than a tap away from your favourite tracks or shows.” said Mohammed Salama, Head of Marketing at Sony Ericsson-Middle East & North Africa. “Just tap directly

Visual communication like never before, get the ultimate multimedia experience with Satio. Feast your eyes on movies, TV-series’ and video clips thanks to the 3.5 inch screen and crystal clear 16:9 widescreen format – just like watching them live.

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into your favourite videos and music with the unique full touch media menu, standby panels and music player. Snapping perfect pictures also just got so simple thanks to the 12.1 megapixel camera, intuitive touch focus and Xenon flash. Share them with your nearest and dearest via your social networking site, produce huge prints

and you can even comment directly to your images.” Download exciting music, movies and games from PlayNow arena to personalise your entertainment experience on Satio and enjoy them in crystal clear 16:9 widescreen format. PlayNow arena provides a full range of mobile entertainment available by dual download to both your PC and mobile phone with specially developed ring tones and music tones and DRM-free music tracks and TrackID charts from around the world.

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To make your listening experience even better team pair Satio with the smallest headset on the market, the Wireless Stereo Headphones HBH-IS800 to listen in crystal clear sound. Alternatively maximise your mobile video experience with the Video Viewing Stand IM920. Transfer video files with a microSD card via a USB cable, just fold out hook to view the videos! Satio supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSDPA 850/900/2100. Visual communication like never before True 16:9, 3.5 inch widescreen – feast your eyes on movies Express yourself through images – 12.1 megapixel camera, intuitive touch focus, Xenon flash and face and smile detection Web albums with messages – talk through pictures and share your experiences. Other features of Satio include: * Intuitive full touch media menu – tap directly into your favourites, from web pages to pictures and media files * Symbian Foundation operating system – thousands of applications available online * Music player – play your tunes loud and proud. Satio will be available in selected markets from early Q4 in the colours; Black, Silver and Bordeaux.

Sep - Oct 2009

How to Make Money Make Money By Yacoub Omar

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n this issue, and in upcoming issues, our resident stock analyst Yacoub Omar wil explain in simplistic language the field of investing and how you can make your money make more money. However, this series of articles is not about making a million in a month; it is about investing your money in stocks and bonds so that in the long term it will earn you a good return. The returns, whether they come in as a regular income from dividends, or as profit resulting from growth in value, or a combination of both, will ensure financial security for you and your family. Just a couple of months ago it was culling time at stock markets around the world; from Toronto to Tokyo stocked stumbled and shares evaporated as uncertainty wielded its scythe on the economy. Today, bruised and bleeding but still standing, stock exchanges have pulled themselves up and are once again rearing to go. This remarkable turnaround should essentially tell you two things — one that a resilient stock exchange is a crucial element of modern global econmies; and two, price vacillations in stocks and shares are not wobbles of a weakened economy, rather they are its innate characteristics. To prove the point, just take a look at the Dow-Jones industrial average – the most widely accepted measure of the stock market in the United States. On October 27, 1966, the Dow-Jones industrial average closed at 809.57 points. Over

VIVALIFE

four decades later, in 2009, the Dow opened on August 15, at 9398.04, a value addition of over 1060 percent. And during a 52-week period, before midAugust, 2009, the Dow Jones Industrial Average had gone from a high of 11,790.17 points to a low of 6,469.95!

Another reason why people are afraid to invest in stocks is because they think that investing is a complicated business. If it were really complicated, millions of people around the world would not own stocks today. In reality, investing only sounds complicated, and that is because it uses plenty of unfamiliar The basic premise of investment words. In the coming months is that over any long period of we will explain investment time – a decade or two – stocks jargon in a simple manner with will go up. Why? because stock appropriate examples. So, come markets are a measure and join us, as we examine this fasreflection of the robustness of cinating world of investment. a country’s business economy. And, unless something drastic Most people, if they have anyhappens to the country or its thing left after paying their surroundings, business is going monthly bills and necessities, to keep on growing. Again why? will think of putting the extra because the prices of food and money they have into a savings clothing and rents and almost bank or into life insurance. Noeverything else in the country – body disagrees with that pruincluding stocks – have historident approach, because these cally steadily gone up, while the forms of saving or investments buying power of the currency are essential if a you are going has gone down. This is a trend to protect against the always that is not likely to be reversed unpredictable vagaries of life. any time in the near or distant But today, millions of people future. have come to regard securities — stocks and bonds in all their What is it that stops people from varied forms — as another good investing their money in stocks form of investment. Of course, and bonds? One of the most there is a risk in buying stocks common reasons is the miscon- and bonds and for most people ception that you have to be rich it is a far bigger risk than it to buy shares. This is simply not needs to be, because they have true. There was a time when never taken the time to study world’s business capital came securities or find out how to from a few hundred investors invest in them wisely. with millions of dollars. Today, more and more investment Before we begin let us state capital is coming from millions upfront two caveats to investof investors with a few hundred ing: the first is that in most dollars. However, investing in forms of investment the return stocks is not a Midas touch. It is you hope to realize depends on not a way of getting rich quick. the risk you are willing to take. It is a way of using your money Generally, the higher the return to earn a reasonable return over the greater the risk. The second a period of time. caveat is that risk is an innate

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Sep - Oct 2009

element in any investment. But then, you will agree, there is risk in just having money. In fact, having money creates a two-fold risk, an obvious one and an obscure one.

to buy a standard life insurance policy as a protection for your family rather than as an investment. Because, over long period of years, the usual life insurance policy may yield a return only slightly better than a savings The obvious risk is that you account, again without any might lose some of your money protection against the unseen regardless of what you do with risk. The money you get on life it. The more obscure risk is that insurance policies after 20 or 30 the money you save today may years is not going to buy you as not buy as much at some future much as you could have bought time, because prices of almost with all the money you paid out everything will continue to go on premiums throughout the up as they have done ever since years. money was invented. The man, who places his money in a bank So what do you do with your vault, or stuffs it under his mat- money? tress, may possibly avoid the You could invest in real estate; first ‘obvious’ risk, but he cancurrently real estate investment not escape the second, ‘obscure’ seems to be booming, with all risk — the risk of inflation. the high-rise buildings you see sprouting over the country. If you put your money in a bank Generally real estate prices rise savings account, it is almost in line with other price increases impossible to lose money bethereby insulating you against cause most of your savings will inflation. But thi is true only if be insured by the government. you bought the right piece of But then, you must be willing to property at the right time and accept an annual return of 3 or for the right amount, and, you 4 percent. Also, savings account are equally lucky when it comes does not provide any protecto selling it. Also, provided that tion against the unseen risk of land, property taxes and annual inflation. Your money, or capimaintenance do not eat into tal, will not grow except by the your potential profit; and, proredeposit (or compounding) of vided that in the meantime the interest that you get, and even government does not bring in then only slowly. any new zoning or assessment laws that reduce your property Depositing your money in a value. life insurance scheme is also in most cases safe because of gov- Generally in real estate investernmental laws and safeguards. ment the ‘obscure’ risks of inflaHowever, it makes more sense tion are less, but the ‘obvious’ risks are so large that many investors believe real estate There was a time when be classified as a specuworld’s business capital should lation rather than an investcame from a few hundred ment. To sum up so far - you investors with millions of can either invest your money without ‘obvious’ risks but with dollars. Today, more and the ‘obscure’ risk of losing its more investment capital value to inflation, or you could your money in schemes is coming from millions of invest that provide protection against investors with a few the ‘obscure’ risk of inflation but with large ‘obvious’ risks of hundred dollars. losing your money.

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An alternative to all the above investing scenarios is to invest your money in stocks and bonds. Today, the largest buyers of stocks and bonds are not individuals, but your banks and insurance companies — this should set lights flashing in your mind. Banks and other financial institutions take the money you deposited with them and invest them in securities so that they then have the money to pay you interest on your deposit and pocket a nice profit for themselves. But why do such respected, trustworthy organizations, like banks, trusts and insurance companies, consistently place their funds in stocks and bonds? Because, over the years, records prove that the average stock has paid a better return and provided a better balance of protection against the evident and unseen risks than any other form of investment. As businesses in a country continue to prosper, the stock holders will also prosper. However, you need to keep in mind that not all business will prosper; over time some of them might decline or even go bankrupt. But generally, most businesses have prospered over the years and this has earned the average stock holder on an average anything from 3 to 7 percent annually on his money. And, even more importantly, stockholders have seen their stocks go up in value as prices generally have risen, thus protecting them against the ‘obscure’ risk of inflation. In the next issue, we will look at some of common investing jargon, including terms like venture capital, common stocks, dividends, earnings, assets and liabilities and book value. We will explain those terms using stocks we will float for a hypothetical company called VivaLife.

Sep - Oct 2009

Eggs - a perfect pack

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By Ken Rubin

be permitted. In ice cream, the eggs carry flavor and make the entire concoction creamy and mouth-filling. Custards (such as crème caramel or flan) simply couldn’t exist without eggs—as these are the binding force that holds the cream and sugar together in a velvety mass. Cakes and cookies get their texture and their crumb from eggs while sabayon (or zabaglione) is bound with egg yolks.

eggs, so in order to become familiar we must first take a close look inside the egg.

The same can be said for savory applications. Whole cooked eggs are a wonderful treat served as is, in egg salad, or devilled. In sauces and dressings, eggs In sweet applications, eggs take are the ideal binding agent that keeps the oil suspended in a center stage in ice cream, custards, cakes, meringue, and sa- perfect (i.e. stable) emulsion. bayon. Eggs can be used either When mixed with other ingredients, eggs come together in the whole or separated, since each form of quiche, strata, frittata, part has unique qualities and characteristics. In some applica- and savory bread puddings. tions the yolks are needed while There are few categories of foods that don’t benefit from in others only the whites can

2. Shell Membranes (Inner and Outer) Two membranes – the outer and inner – rest just inside the shell and serve to protect the white. This protects the egg form bacteria (as the shell is porous) and also allows for the air cell to stay intact.

ew foods are as undeniably perfect as the humble egg. A complete package, eggs contain significant amounts of protein, vitamins, and minerals with trace amounts of fat. For millennia, they have served as a powerful symbol for life itself. In the culinary world, eggs are a staple for breakfast, an essential binding agent in sauces, and they give rise and shine to countless baked goods. Eggs add body, flavor, and depth to every dish they grace. Without them, our culinary landscape would be flat, bleak, and matte.

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Anatomy of the Egg

1. The Shell the shell is the hard outer covering of egg made mostly of calcium carbonate. The color of the shell bears no indication of the quality or nutritional value of the egg. The shell protects the delicate interior of the egg.

3. Air Cell The air cell is a small space found at large end of the egg between the inner and outer Sep - Oct 2009

shell membranes. As the egg gets older, evaporation causes the air cell to get larger.

Eggs cooked in the shell • The term “hard boiled egg” is a bit of a misnomer. In reality, it should be referred 4. Outer Thin Albumen (egg to as a hard cooked egg, since white) the edible part of the egg itself The outer white is the part of is really cooked via the heat the egg white that sits closest transferred by water and is not to the shell. It is less substandependant on the moist heat of tial and thinner than the inner boiling. white. When cooking eggs in boiling water just be sure not to over 5. Inner Thick Albumen cook them—or you will bear (White) witness to the green band enIn grade AA and grade A eggs, circling the crumbly yolk. This this egg white stands higher and malady is the result of a chemispreads less than thin white. In cal reaction between the sulfur low-quality eggs or older eggs it in the white and the iron in the is thin and runny. yolk. 6. Chalazae This is the twisted strings of egg white that serve to anchor and protect the yolk.

or cream) are cooked over low heat until the eggs come together into a soft mass. Add herbs, cheese, and vegetables as you wish. The Omelet The omelet is perhaps the most beloved of all egg preparations. They are almost always prepared as an individual serving of 2 or 3 eggs and are filled with cooked vegetables, meats, cheese, or herbs. A French omelet is folded into thirds with a minimal amount of filling while the western style omelet is folded in half and is typically filled more generously.

The Venerable Soufflé The soufflé as we know it was the culinary creation of early and mid nineteenth century chefs who wanted to create 7. Yolk a light, airy and (hopefully) The yolk is the yellow portion intact creation that Eggs add body, flavor, and structurally of egg with most of the flavor. could carry a variety of flavors. depth to every dish they The yolk is the primary source The very definition of soufflé— of vitamins, minerals, almost grace. Without them, our “to puff up” or “to blow up”—is half of the protein, and all of at the core of the technique culinary landscape would involved in creating this dish. the fat and cholesterol. Despite the great variety of be flat, bleak, and matte. variation that exists within Grades of Eggs soufflé recipes, all share cerGrade AA: Have the thickest tain commonalities. For exand the its temperature before it whites and firm yolks that stand ample, all contain eggs, milk or is submerged. high and tall. This grade of eggs cream, flour, butter, and some boasts uniform shells that are flavoring agent. In many cases, • To cool the eggs, place clean, uniform, and intact. a roux (cooked paste of flour them into a cold water bath for and butter) is the preferred 5 minutes. Grade A: The most common thickening agent that gives the grade of eggs available to consoufflé the ability to maintain its sumers, these eggs have firm, Egg Preparations shape and height. thick whites and round yolks Sunny-Side and Over-easy Whether sweet or savory, soufthat are free from defects. These terms refer to eggs that flés have an air of superiority are cooked on a hot cookover other egg dishes—partly Grade B: These eggs are best ing surface (such as a skillet). because they are short lived and suited for baking, as they have These preparations are commust be consumed right out of thinner whites and less uniform monly eaten for breakfast and the oven. yolks. Grade B eggs are primar- are marked by runny yolks and Besides this, the soufflé requires ily used in some foodservice just set whites. Fresh eggs will more labor than other preparaproduction and commercial bak- ensure that these preparations ing processes. have a tall yolk and firm whites. tions as the egg whites should be gently folded into the eggy mixture to keep the soufflé light Scrambled When are eggs cooked? Simple and timeless, scrambled and fluffy. Without this step, the Whole eggs: 156°F soufflé is rendered dense and eggs are an old standby for Whites only: 140°F to 149°F thick—not the characteristics of most egg-lovers. Beaten eggs Yolks only: 144°F to 158°F a proper, airy soufflé. (oftentimes mixed with milk

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• Hard cooked eggs take 7-8 minutes in boiling water, while soft-cooked eggs take 3-4 minutes—these cooking times depend on the size of the egg

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Sep - Oct 2009

Devilled Eggs

Instructions

Remove and sieve the egg yolks 6 hard-boiled eggs, cut into into a bowl; keep the whites halves on one side. Add the remain1/4 cup mayonnaise ing ingredients and mix well to 1 tsp. curry powder a smooth, soft paste. Pipe or 1/2 tsp. English mustard spoon the mixture into the egg 1/2 tsp. tomato purée 1 sprig fresh watercress (option- whites and arrange on a serving dish. Garnish with cress, chives al), to garnish and a sprinkling of paprika or 1/4 tsp. fresh chives, chopped, cayenne. to garnish 1/8 tsp. paprika or cayenne, to garnish

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Eggs Florentine

9 oz. frozen chopped spinach, thawed salt and pepper 4 eggs, soft-boiled 1 oz. butter 1 oz. plain flour 1-1/4 cups milk or cream 6 oz. cheddar cheese, grated

Instructions

Line a shallow ovenproof dish with the spinach. Season well with salt and pepper. Place the

Sep - Oct 2009

eggs on top. To make the sauce, melt the butter in a nonstick pan and stir in the flour. Gradually stir in the milk or cream and cook, stirring, until thickened. Lower the heat, add two thirds of the cheese and stir until melted, then pour over the eggs. Sprinkle with remaining cheese. Bake on the top shelf of a preheated 375°F oven for 15 to 20 minutes, until golden brown. Serve immediately.

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Cheddar Soufflé

3 T. flour 2 T. unsalted butter 1 cup milk 1 t. salt 1/8 t. cayenne 1/2 cup cheddar cheese, grated 4 egg yolks 4 egg whites, beaten to stiff peaks

Instructions

Melt the butter over a medium flame and stir in flour with a wooden spoon. Add milk and heat while stirring until thickened. Next, add salt, cayenne, and cheese heat and stir until cheese melts. Remove from heat and stir until the mixture is somewhat cooled. Next, stir yolks into cheese mixture. Then gently fold in whites. Pour the blended mixture into a greased souffle pan run your thumb around the inside of the top rim to clean. Bake at 375°F for 30-35 minutes.

The Solution

UDOKU

rooms are lightly browned and tender. Remove from heat and transfer to a small bowl. Making 1 omelet at a time, beat 2 eggs in a mixing bowl with salt and pepper to taste. Melt 1 Tbs. butter in a 7 inch or 8 inch nonstick skillet over medium heat. When butter sizzles, quickly pour in eggs and shake skillet with a short back and forth motion. Using a fork, pull back the edge of the cooked egg and tip the skillet to allow liquid Herbed Mushroom Omelet egg to run over. Repeat this process. 1/4 cup plus 2 Tbsps. unsalted After 15-20 seconds add 3 butter 1 cup mushrooms\cooked, sliced Tbs. herbed mushrooms to the center of the omelet. Using a 1/4 cup parsley, chopped spatula or fork, roll 1/3 of the 1 Tbsp. plus 1 tsp. chives, omelet over onto itself, then out chopped onto a plate, making the omelet 8 large eggs create a second fold as it falls. Instructions The center of the omelet should Melt 2 Tbs. butter in a heavy be moist and runny before this nonstick skillet over medium high heat. Sauté next 3 ingredi- last fold. Repeat process for ents 4-5 minutes or until mush- remaining omelets..

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Sep - Oct 2009

Your Cosmic Calendar ARIES

GEMINI

LEO

You have the gambling spirit and you may call upon that spirit in making a decision this month. You have been dealing with restrictive Saturn in your work life for the past two years and it may not have been easy. As Jupiter, often called the cosmic Santa Claus, formed what is thought of as an aspect of fate to the planet Saturn. If that isn’t enough incentive to think about making a change, then the New Moon in Leo falls into the house of chance or risk taking. It could be a friend or an organization you belong to aids and abets your desire for change.

Is it your own innate restlessness that is provoking you to make a change possibly concerning your own four walls? You can’t actually change your residence whenever you feel that familiar restlessness, but you can take off to a faraway spot and lessen the impatience. With recent Lunar Eclipse falling into the house of those faraway places and trailed by a trio of positive planets, it’s hard to stay put. An inner tug of war between what is and what could be occurs as the gentle forces of the universe guide you, though you may not make a firm decision or changes until February.

It’s all about you and your partner this month, whether it is a romantic partner or a business partner. Is there a financial issue that has been causing friction? If funds have been limited for the past year or two, that situation is about to turn around. The Lunar Eclipse in August hitched to the cosmic Santa Claus Jupiter, along with Neptune and Chiron is a decisive time in this particular partnership. With Jupiter making a fated aspect to Saturn, you could end up on the upside of a financial or romantic situation. Besides the Sun, in Leo is set to shine on your corner of the world.

TAURUS

CANCER

VIRGO

With a trio of healing planets also hitched onto that star, there could be career action that although you are dubious about at the time, works out in your favor. You’ve had Saturn in the house of taking a risk for the past two years but in August it formed an aspect of fate with the bountiful Jupiter. It could be that there is a sudden opportunity or turn in your career path and in how the public views you. You would rather avoid the road less taken, but give it a chance, Taurus. The New Moon in the house of communication will help project positive and optimistic energy.

VIVALIFE

Verbal communication is not your forte and with Saturn in the house of small talk it has been difficult for some time now to express your true feelings. With the last Lunar Eclipse accompanied by the healing trio of Jupiter, Neptune, and Chiron in the house of other people’s money, it could be there is a financial or emotional bonus coming your way, and either way, you are delighted by the outcome. In September, you’ll be offered a choice between love or money and you’ll make an attempt to grab both, but it could be that you end up only getting half of the prospective bounty.

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Being a creature of habit, Virgo, it could be that you are in for a much welcomed shake-up. The last Lunar Eclipse instills a need to at least rattle routine, if not in fact pick the lock and make an escape. In September, Jupiter, forms an aspect of fate with Saturn the planet of every restriction. Your aim this month is to be unfettered and free from any unnecessary constraints. If there isn’t enough temptation to change your day-to-day life, the New Moon in Leo allows you to make the change in such a subtle way that you may even wake up pleasantly surprised at its outcome.

Sep - Oct 2009

With the New Moon in September celestial signs are pointing to definite changes in finances, romance and host of other attributes that contribute to ones’ well-being. See what your star foretells this month ... LIBRA

SAGITTARIUS

AQUARIUS

The Lunar As well as beEclipse in Auing the rogust took place mantic of the in the house of zodiac Libra, everyday comyou make one munication (as of the best it did in August financial part2008) and you ners. With the last Lunar Eclipse might feel a touch of déjà vu. If in one of the houses of taking a you are with your same partner, chance or a risk, and aided and whether financial or romantic, abetted by a cluster of powthe conversation could be much erhouse planets, you have a strong feeling of confidence this the same as it was a year ago, month. The happy-go-lucky Ju- but this year there is a decipiter, the far-out magic of Nep- sion. In September, with Jupiter tune, and the stability of Chiron forming a quincunx with Saturn, communication with an authorbring a very strong feeling of confidence to the month of Sep- ity figure could bring rewards your way. The New Moon is in tember. During this month, Jupiter forms an aspect to Saturn the area of legal contracts and whatever new agreement is that feels like it was fated and reached, it is going to be fully you could make a behind-thebinding. scenes deal with a pal.

The Lunar Eclipse in your own offbeat sign of Aquarius could signal a change in the way you present yourself. This is a situation that has been brewing since the last Eclipse in Aquarius approximately one year ago and could concern a partner of a romantic or business nature. In September, when Jupiter forms an aspect of fate with Saturn in the house of other people’s money and desire there could be finality to a long-debated issue. Also this month, the New Moon is in the house of Leo in the house of partnership where it meets the Sun and a new bonding could be sealed.

SCORPIO

PISCES

In our organized solar system, once a year the Sun lands in the house of recognition from the outer world and it looks as though this month you are being talked about in higher circles. The Tenth House is an umbrella covering various goodies in your career: promotions, new jobs, and even an unexpected fistful of dollars in your paycheck. The Lunar Eclipse that occurred recently signals a new direction in your residence, and this could be a move or upgrade. It could also indicate assistance coming your way from an organization that you belong to.

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CAPRICORN

The effects of last Lunar Eclipse in Aquarius brings with it finances or that which you own or wish to own. With the Eclipse signaling a change of direction and in the company of optimistic and positive energy of Jupiter, Neptune, and Chiron, this could mean an improvement in financial matters. In September, the pragmatic Capricorn could feel as though fate has a hand in an offbeat financial deal. The New Moon plants new seeds in the house of investments, continuing the emphasis on financial or ownership concerns that had been on your mind for awhile now.

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The Lunar Eclipse of last month is about behind-thescenes action and meets up with a healing trio of planets of which Jupiter is part of the team and acts as an angel on your shoulder. In September, that same Jupiter forms an aspect of fate with the restrictive Saturn, a long-time resident of the house of the partner. It could be the angel whispering in your ear is also guiding the two of you to a longawaited happy ending. With the New Moon in Leo a spotlight is turned on your romantic life. You have been waiting for this month for a long time Pisces, so enjoy its bounty.

Sep - Oct 2009

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Sep - Oct 2009