Visual Analogies

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The Importance of Analogies 

What is an analogy?  •  anal∙o∙gy ‐ resemblance in some par8culars  between things otherwise unlike 

Examples in Language  •  “Engaged students are to a fun classroom  environment what no8fica8ons are to the  Facebook experience.”  •  “Trying to have an civil argument with my  father is like boxing an glacier.”  •  “MTV is to music what KFC is to chicken.”  

Visual Analogies  •  Using images to illustrate an idea or concept  •  Visual analogies are to adver8sing what story  is to filmmaking.  •  OLen employ a sense of cleverness  •  Instantaneous effect (human animal) 

Analogy for Marke8ng 

Analogy for P.R. 

Analogy for Adver8sing 

Analogy for Branding 

1D, 2D & 3D  •  There are different levels of analogies  •  1D – Apples are like Oranges  •  2D – Apples are like Pizza  •  3D – Apples are like The World   

3D Analogies  •  Thrive on the imagina8on  •  Are open to interpreta8on  •  Wrought with symbolism  •  Require crea8ve thinking  •  Think different.  •  Think ‘outside the box’! 

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