The Importance of Analogies
What is an analogy? • anal∙o∙gy ‐ resemblance in some par8culars between things otherwise unlike
Examples in Language • “Engaged students are to a fun classroom environment what no8fica8ons are to the Facebook experience.” • “Trying to have an civil argument with my father is like boxing an glacier.” • “MTV is to music what KFC is to chicken.”
Visual Analogies • Using images to illustrate an idea or concept • Visual analogies are to adver8sing what story is to filmmaking. • OLen employ a sense of cleverness • Instantaneous effect (human animal)
Analogy for Marke8ng
Analogy for P.R.
Analogy for Adver8sing
Analogy for Branding
1D, 2D & 3D • There are different levels of analogies • 1D – Apples are like Oranges • 2D – Apples are like Pizza • 3D – Apples are like The World
3D Analogies • Thrive on the imagina8on • Are open to interpreta8on • Wrought with symbolism • Require crea8ve thinking • Think different. • Think ‘outside the box’!