Virtualization Bp Draft

Access Virtualization Solutions A Limited Liability Company

Draft Business Plan September 21, 2009

Prepared by Gregory J. Masley, CNE, CAN, MCSE (719)649-7451

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[email protected]

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I.

Company Overview

Access Virtualization Solutions is a limited liability company. AVS delivers desktop virtualization and system-management technologies to their clients to improve the quality of their services, thereby enhancing their competitive positioning, lower their operational costs, and optimize the usage of their infrastructures and help manage risk. Vision As the credit crunch continues to bite across the world, a new survey by OnePoll has revealed that many small and medium sized companies would consider abandoning their office space to operate entirely online. Virtualization demands will drive the next network revolution. AVS will penetrate the market at a time when the demand exceeds supply. Mission AVS aims to deliver the best-of-breed service packages that enable clients to maintain and manage their services in an easy, cost-effective, and efficient manner through virtualization solutions. AVS main objective is to be a trusted partner that enables service excellence for their clients. AVS integrates virtualization technology and best-practice expertise with solutions from industry leaders such as Citrix, to deliver comprehensive solutions that offers clients the best return on investment (ROI) with minimal risks.

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II.

Products and Services

Our experts monitor and manage your virtual server and virtual PCs continually so you have 99.99% uptime and best of all... you pay a predictable monthly subscription that is less than your total computing environment expenses now. Never worry about data loss or backups again, because we take care of all that automatically. Access Virtualization experts manage the end-to-end implementation and administration. With our virtualization solutions, AVS can manage all the virtual PCs on a client’s network remotely and take care of things like virus and spyware protection, content filtering, user management, and end user support. By offering a variety of virtualization package options, AVS provides its clients the full benefits of options and flexibility compared to archaic application deployment technology, enables companies to improve application management by: •

Centralizing applications in the data center to reduce costs

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Controlling and encrypting access to data and applications to improve security

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Delivering applications instantly to users anywhere

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Eliminate Budget Surprises

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Less Hardware and Software Expenses

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Improve Reliability

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Automatic Offsite Backups

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Facilitates Telecommuting

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Support Green initiatives

Delivering virtualization solutions Application virtualization and centralized application management deliverd by our AVS virtualization engineers enable users to access applications from any device via Citrix Receiver. Receiver gives users access to virtualized applications via direct access from their desktop or using a web browser. Receiver will deliver the applications to over 30 different operating systems including Windows and Apple PC’s, laptops and mobile devices (e.g. Windows Page 4 of 10

Mobile and iPhone), Linux and UNIX workstations, legacy DOS PC’s, the latest NetBooks and any of thousands of thin-clients and smart terminals available on the market today.

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III.

Marketing Plan

AVS is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Most businesses will need to find qualified and reliable virtualization experts for service, implementation, and support. AVS will serve its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency, reliability, and cost-effectiveness. Objectives •

Launch web site and demo by end of Q309.

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Relationships – Obtain, retain, grow trusting relationships with customers

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Earnings – Ensure earnings growth

Target Markets AVS will initially focus on the Small and Mid-to-Large businesses with a wiredworkforce in the local market, with special focus on those providing services in multiple locations. Future expansion include alternative virtualization solutions for all business segments both nationally and international. Target Market Segment Strategy We cannot survive just waiting for the customer to come to us. Instead, we must focus on the specific market segments whose needs match our offerings. Focus on targeted segments is the key to our future. Therefore, we need to focus our marketing message and our packaged solutions. We need to develop our message, communicate it, and make good on it. Competitive Forces Our target market may not be aware of the technology available to them, its benefits, and cost-savings over time. Many of continue with their technical debt without realizing that there is an option that provides greater value for their dollars. Research indicates that our target market consider price, but they would buy on quality service if the offering were positioned correctly. Price is the Page 6 of 10

message they're exposed to again and again; they have been trained to shop on price or cost-savings. We are in a very good position to provide such cost-savings with our virtualization solutions, with the added value of a trusted partner, and a relationship with a experienced vendor providing backup and quality service and support. Communications One of the best places to reach the target audience is through demos, word of mouth and SEO/SEM practices. Marketing strategies may include the following approaches: 

Use of PR such as mentions in newspapers and publications

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Conference and trade show exposure

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Print marketing

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Direct mail marketing

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Email marketing campaigns

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Offering free demos and seminars to raise awareness and generate leads

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Approaching web sites with free articles to publish

Keys to Success The main key to success with implementing virtualization solutions is making the services and marketing positioning clear. Word of mouth is critical. We will have to make sure that once we gain a customer, we continue to foster the relationship. To help accomplish this, we must work to reinvigorate relationships through successful database marketing. We must always remember to sell the company, not the service, as new technologies become available, we will continue to adapt and meet their needs. Sales Forecast by Markets Sales by market: Our most important market, by far, is the small business market. The sales forecast shown in the following table and chart is a superb reminder of why we need to focus on the specific target markets.

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IV.

Management and Organization

Key Personnel Art Vilkes, President • Has run a small public company and larger private companies. He has an extensive portfolio of patents and copyrights. He is a product innovator of products that sell. Gregory Masley, VP Development • Owns private computer network company, Masley & Associates, providing consulting and technical services. Ken August, VP Marketing and Sales (same as oBots?) TBD, Accountant (same as oBots?) Living up to its vision and supporting the company’s goal of virtualization, AVS does not need additional resources at this time. Overhead costs will include mostly set-up and licensing. Implementation and support will be managed by the VP of Development. Additional resources needed overtime will be outsourced through Masley & Associates.

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V. 6-Month Forecast

Financial Forecasts

10/09

11/09

12/09

1Q10

2Q10

Revenue Cost of Goods

$10,000

Gross Profit Personnel

4

4

4

4

4

Operating Expenses

$10,000

$10,000

$10,000

$30,000

$30,000

Net Income

-$20,000

-$20,000

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VI.

Appendix

http://mobility.cbronline.com/news/half_of_businesses_would_go_virtual_to_b eat_credit_crunch_survey_011208

http://www.citrix.com/English/ps2/products/product.asp?contentID=186

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