Virgin Mobile Launch Presentation
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- Words: 918
- Pages: 12
Agenda • • • •
About Virgin Mobile The Opportunity: Urban Youth Virgin Mobile India Strategy Virgin Mobile India Launch Proposition
Mobile Service of Tata Teleservices
About Virgin Mobile
2004
1999 2006
2001
2008 2002 2006
• • •
15 million youth customers across 4 continents Winner of 8 JD Powers customer satisfaction awards in 7 years Virgin voted the most admired brand in the UK in 2007 Mobile Service of Tata Teleservices
The opportunity Urban youth: Distinct mobile needs • • • • • • •
More and longer out-bound voice calls Large calling circles for both making and receiving calls Large users of SMS Both the earliest adopters and highest users of value-added services Higher usage for both voice and SMS at weekends Handset upgrade cycle of less than 12 months Mobile as a badge of self-expression: brand and style very important
Urban youth: More than just a segment • • •
India has 215m between the ages of 14 – 25 years old. Incremental urban youth subscribers between 2008 – 2010 will be more than 50 million. Urban youth mobile service revenues >Rs. 350 billion by 2010
Mobile Service of Tata Teleservices
Our Vision To be the favourite mobile service of India’s youth.
Mobile Service of Tata Teleservices
Our Strategy: Win a 10% share of the urban youth market by… Delivering imaginative solutions that offer… • • • •
Value for money & flexible tariffs that reflect their unique needs Innovative, game-changing value-added services Great handsets at great prices Personalised customer care
Whilst achieving a low operating cost per customer through… • • • •
Sharp focus on India’s top youth markets Fewer, stable propositions with low support and service costs Imaginative, eye-catching advertising & PR that gets youth talking A lean, enthusiastic team supported by simple processes
Mobile Service of Tata Teleservices
Our Phones: 100% Colour & 100% FM
V Trendy
V Swing
V Bling
V Kewl
Mobile Service of Tata Teleservices
V Sleek
Nokia 2505
Our VAS: Easy-to-use & Engaging
Easy One-touch Access Easy to navigate Engaging
Mobile Service of Tata Teleservices
Our Care: Personalised • Real conversations: no scripts • End-to-end ownership of problems: same Champ call-back • Champ empowerment: authorised to resolve issues on the spot • Welcome calls: all customers are personally welcomed to Virgin Mobile
Mobile Service of Tata Teleservices
Our Points of Sale Extensive
• 50 cities, 15,000 handset & 40,000 top-up outlets. • 55 Virgin Mobile kiosks & Shop-in-Shops. • Plan to expand to 1000 cities across India end of 2008. Mobile Service of Tata Teleservices
Our Tariffs: Value for Money & Flexible
One simple tariff for all customers
Easy-to-use bolt-ons that allow customers to tailor our plans to their own specific needs
50 paise to any local network
After the 1st 2 mins of calls each day (which will be charged at Re1) all Virgin Mobile customers nationwide will be able to call any local network at any time of day for only 50 paise per minute
Get paid to receive calls
Earn 10 paise for every in-coming minute received from any network
TGI the Weekend bolt-on
Enjoy a weekend of extreme calling and texting by paying only Rs 18 to receive 100 local SMS and all local mobile calls at 30 paise from Friday to Sunday
SMS blaster bolton
Enjoy local SMS at only 20 paise for 30 days for only Rs 25
Long-distance bolt-on
Enjoy all national long-distance calls at only Rs 1 for 30 days for only Rs 51
Mobile Service of Tata Teleservices
Virgin Mobile Launch Firsts •
Get paid to receive calls – Virgin Mobile customers will get 10 paise credit for every in-coming minute they receive from any network.
•
50 paise to any local network – After the 1st 2 minutes of calls each day - which will be charged at Rs1 all Virgin Mobile customers nation-wide will be able to call any local network at any time of day for only 50 paise per minute.
•
TGI the weekend Bolt-on - Virgin Mobile customers can enjoy a weekend of extreme calling and texting by paying only Re18 to get 100 local SMS and all local mobile calls at 30 paise from Friday to Sunday.
•
One Touch access to V-Bytes - All Virgin Mobile-branded handsets will have a simple one-touch access button that takes customers directly to our unique VBytes portal.
•
Unlimited access to V-Bytes for a simple daily charge - Virgin Mobile customers can enjoy unlimited access to our unique VBytes data portal, including Virgin-selected content, for a simple daily charge.
•
‘100% colour, 100% FM’ handsets - Virgin Mobile is the only mobile service brand to offer its customers a handset range that is both 100% colour and 100% FM-radio enabled.
•
Easy Handset upgrades - Virgin Mobile is India’s first CDMA service where all customers will be on RUIMbased phones, thereby giving them the convenience of upgrading their phones without having to change their number or re-enter their address book.
•
Personalised Care: All Virgin Mobile customers will be called back by the same call center agent to address their query
•
Bling Phones: Virgin Mobile will launch India’s first mirror finished clam shell phone with dual screens at a price of less than Rs. 2500
•
Safe Secrets - All Virgin Mobile RUIM cards will have a secret folder where SMSs can be stored and passwordlocked to keep them safe from prying eyes.
Mobile Service of Tata Teleservices
Mobile Service of Tata Teleservices
About Virgin Mobile The Opportunity: Urban Youth Virgin Mobile India Strategy Virgin Mobile India Launch Proposition
Mobile Service of Tata Teleservices
About Virgin Mobile
2004
1999 2006
2001
2008 2002 2006
• • •
15 million youth customers across 4 continents Winner of 8 JD Powers customer satisfaction awards in 7 years Virgin voted the most admired brand in the UK in 2007 Mobile Service of Tata Teleservices
The opportunity Urban youth: Distinct mobile needs • • • • • • •
More and longer out-bound voice calls Large calling circles for both making and receiving calls Large users of SMS Both the earliest adopters and highest users of value-added services Higher usage for both voice and SMS at weekends Handset upgrade cycle of less than 12 months Mobile as a badge of self-expression: brand and style very important
Urban youth: More than just a segment • • •
India has 215m between the ages of 14 – 25 years old. Incremental urban youth subscribers between 2008 – 2010 will be more than 50 million. Urban youth mobile service revenues >Rs. 350 billion by 2010
Mobile Service of Tata Teleservices
Our Vision To be the favourite mobile service of India’s youth.
Mobile Service of Tata Teleservices
Our Strategy: Win a 10% share of the urban youth market by… Delivering imaginative solutions that offer… • • • •
Value for money & flexible tariffs that reflect their unique needs Innovative, game-changing value-added services Great handsets at great prices Personalised customer care
Whilst achieving a low operating cost per customer through… • • • •
Sharp focus on India’s top youth markets Fewer, stable propositions with low support and service costs Imaginative, eye-catching advertising & PR that gets youth talking A lean, enthusiastic team supported by simple processes
Mobile Service of Tata Teleservices
Our Phones: 100% Colour & 100% FM
V Trendy
V Swing
V Bling
V Kewl
Mobile Service of Tata Teleservices
V Sleek
Nokia 2505
Our VAS: Easy-to-use & Engaging
Easy One-touch Access Easy to navigate Engaging
Mobile Service of Tata Teleservices
Our Care: Personalised • Real conversations: no scripts • End-to-end ownership of problems: same Champ call-back • Champ empowerment: authorised to resolve issues on the spot • Welcome calls: all customers are personally welcomed to Virgin Mobile
Mobile Service of Tata Teleservices
Our Points of Sale Extensive
• 50 cities, 15,000 handset & 40,000 top-up outlets. • 55 Virgin Mobile kiosks & Shop-in-Shops. • Plan to expand to 1000 cities across India end of 2008. Mobile Service of Tata Teleservices
Our Tariffs: Value for Money & Flexible
One simple tariff for all customers
Easy-to-use bolt-ons that allow customers to tailor our plans to their own specific needs
50 paise to any local network
After the 1st 2 mins of calls each day (which will be charged at Re1) all Virgin Mobile customers nationwide will be able to call any local network at any time of day for only 50 paise per minute
Get paid to receive calls
Earn 10 paise for every in-coming minute received from any network
TGI the Weekend bolt-on
Enjoy a weekend of extreme calling and texting by paying only Rs 18 to receive 100 local SMS and all local mobile calls at 30 paise from Friday to Sunday
SMS blaster bolton
Enjoy local SMS at only 20 paise for 30 days for only Rs 25
Long-distance bolt-on
Enjoy all national long-distance calls at only Rs 1 for 30 days for only Rs 51
Mobile Service of Tata Teleservices
Virgin Mobile Launch Firsts •
Get paid to receive calls – Virgin Mobile customers will get 10 paise credit for every in-coming minute they receive from any network.
•
50 paise to any local network – After the 1st 2 minutes of calls each day - which will be charged at Rs1 all Virgin Mobile customers nation-wide will be able to call any local network at any time of day for only 50 paise per minute.
•
TGI the weekend Bolt-on - Virgin Mobile customers can enjoy a weekend of extreme calling and texting by paying only Re18 to get 100 local SMS and all local mobile calls at 30 paise from Friday to Sunday.
•
One Touch access to V-Bytes - All Virgin Mobile-branded handsets will have a simple one-touch access button that takes customers directly to our unique VBytes portal.
•
Unlimited access to V-Bytes for a simple daily charge - Virgin Mobile customers can enjoy unlimited access to our unique VBytes data portal, including Virgin-selected content, for a simple daily charge.
•
‘100% colour, 100% FM’ handsets - Virgin Mobile is the only mobile service brand to offer its customers a handset range that is both 100% colour and 100% FM-radio enabled.
•
Easy Handset upgrades - Virgin Mobile is India’s first CDMA service where all customers will be on RUIMbased phones, thereby giving them the convenience of upgrading their phones without having to change their number or re-enter their address book.
•
Personalised Care: All Virgin Mobile customers will be called back by the same call center agent to address their query
•
Bling Phones: Virgin Mobile will launch India’s first mirror finished clam shell phone with dual screens at a price of less than Rs. 2500
•
Safe Secrets - All Virgin Mobile RUIM cards will have a secret folder where SMSs can be stored and passwordlocked to keep them safe from prying eyes.
Mobile Service of Tata Teleservices
Mobile Service of Tata Teleservices
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