Vipin Vats Real One 1

SUMMER TRAINING PROJECT PRESENTATION

VIPIN VATS MBA- (MBA III SEM) (2008) ENROLL. NO: 0651703907 TIAS

UNDER THE GUIDANCE OFMrs. ANJU BATRA (FACULTY,TIAS)

COMPANY PROFILE HCL INFOSYSTEMS LTD. 

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HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. It has developed and implemented solutions for multiple market segments, across a range of technologies in India. HCL Infosystems Ltd. Is one-stop-shop for products & Infrastructure Solutions in the areas of IT, Communication, Office Automation, Enterprise Networking & VPN Services HCL Infosystems Ltd. is known to be the harbinger of technology in the country. Right from inception it has attempted to pioneer the technology introductions in the country either through R&D or through partnerships with the world technology leaders

HCL CDC 

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HCL CAREER DEVELOPMENT CENTRE has grown to become the largest IT training company in Hardware and networking field in India. It offers more courses, with more affiliations and in more locations than any other company in the computer training industry. Objective  To create a talent pool of IT Resources  To train students and make them Industry-Ready  To re-skill Professionals to meet ever changing Industry Requirement Hardware & Networking Programs  HCL Certified Network Engineer (HCNE)  HCL Certified Engineer (HCE)  MCSE+CCNA+RHCE

INTRODUCTION OF TOPIC- Competitors’ Analysis And Consumer Satisfaction In HCL CDC

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The growth of IT hardware & networking education market increases rapidly from past few years. It attracts the attention of every individual who wants to make his/her career in this field and to gain deep insight knowledge of new career oriented courses offers by different institutes and companies. The main focus of any company is to find ways to stand tall in the competition and defend that position by all means possible. The same applies for HCL CDC.The project undertaken by me was basically focused on two variables Competitors’ analysis Consumer satisfaction

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Competitors’ analysis is the process of identifying key competitors; assessing their strengths and weaknesses, and reaction patterns; and selecting which competitors to attack or avoid. The measurement of consumer satisfaction with regard to services is a crucial component to consider when evaluating programs in any organization

OBJECTIVES 

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Enquiring the institutes which are providing similar courses in hardware & networking field as by HCL CDC To obtain information about course content, fee structure, infrastructure facilities, trainers, counselors, and other offerings of the institutes Finding out who are the main competitors’ among them Their strengths and weaknesses To find out the satisfaction level among the consumers of HCL CDC and their expectations from the centre

METHODOLOGY      

Sampling Design: Simple random sampling Sample Size: 75(Questionnaire), 4(Competitors’-IIHT, ROOMAN, IANT, GT) Sample Location: In HCL CDC centre (questionnaires), North Delhi (Kohat Enclave, competitors’) Research Type: Exploratory research Data collection instruments: Primary and Secondary Statistical analysis: Competitors’ report and Bar graphs

FINDINGS  

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Only IIHT have good experienced counselors and international certified trainers Institutes offering 100% job guarantee and relaxation in fee as a major tool to increase selling of their products In GT the time duration of the courses as per the requirement is very less GT and IANT has not provided original vendors publication All of the institutes provide 100% placement facility IIHT and ROOMAN found to be the main competitors Only IIHT and ROOMAN provide some value additions in their training programs

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Only IIHT have latest series routers system in its lab and well equipped infrastructure In HCL CDC 80% of the students are either X+2 passed or pursuing graduation and are from middle families 40% of the Students have joined courses on the brand name and HCL certification 70% of the students came to know about HCL CDC by either their friends or through newspaper Students were aware of other institutes and their offerings like fee structure, course content and duration of the courses Students have good faith in their trainers and placement cell and very much satisfied with them

DISCUSSION ON THE FINDINGS      

Certified trainers have sound knowledge of the course content and international certification exams, so it is better to have certified trainers in the centre Offering100% job guarantee is a fake commitment given by the institutes, because it was not as per the standards of the students Giving on the spot discounts, welcome gifts, scholarships are the various means of attracting customers Due to short time duration of the courses, learner can not learn things properly Students need latest available technology and PDP sessions to update their technical and personal skills as provided by IIHT and Rooman Target customers are the students who have passed X+2 or pursuing graduation

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Brand name means quality offerings in providing study material, infrastructure and placement solutions News paper and friends are found to be the best productive source of information among the students Students have sound knowledge about the other institutes and their courses, fee structure etc it means they have done good home work before taken admission in HCL CDC Trainers and the placement cell are the building block of any institute or centre. Students want trainers to help them to overcome their lack nesses. HCL CDC succeed in getting satisfied consumers by providing HCL certified trainers and placement opportunities to every student

RECOMMENDATIONS       

Scanning of the competitors’ and their activities should be done time to time Trainers and counselors should be given training programs on regular basis for their up gradations Course fee should be effectively designed according to the content and duration of the course More Value added courses should be included in the training curriculum. Training program should be made more practical and hand-on With the news paper, other modes of advertisement should also be used effectively Study material should be available on time to the students There should be transparency in Placement related issues

LEARNINGS  

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How to enquire or obtain information and data from competitors’ Application of the enquired information in getting edge over the competitors’ How to explore and target potential customers Understanding customers needs and satisfactions How to implement suggestions given by the consumers Exposure to the corporate world and its environment

BIBLIOGRAPHY         

Competitors’ report Questionnaires for primary data Book-Research Methodology by C.R.Kothari Marketing Management by T N Chabra www.hclcdc.in www.iiht.com www.iant-india.net www.rooman.net www.gteducation.net

THANK YOU