Verbal And Non-verbal Communications
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Verbal And Non-verbal Communications as PDF for free.
More details
- Words: 676
- Pages: 5
Little World, Kharghar Assignment – Verbal and Non-verbal Communications Subject – Principle & Practices of Management
Under Guidance: Mr. Amit Aggarwal FMS National Institute of Fashion Technology Mumbai Research & Compiled by: Bhavik Gandhi M/FMS/08/10
Introduction ITC forayed into the youth fashion segment with the launch of John Players in December 2002 and is committed to be the No. 1 fashion brand for the youth. This foray leverages ITC’s proven competencies in understanding consumer insights, brand building and design capabilities. Hrithik Roshan, Superstar and Youth Icon, with his innate style, vibrancy and playfulness best personifies the core attributes of the brand as its ambassador. John Players offers a complete and vibrant wardrobe of Casual wear, Party wear, Work wear, Denims, Outer wear and Suits & Jackets, incorporating the most contemporary trends, an exciting mix of colors, playful styling, trendy textures and comfortable fits. The brand is available across the country through a nation-wide network of over 250 exclusive stores and over 1300 multi-brand outlets. At the Images Fashion Awards 2005, John Players was declared 'The Most Admired Shirt Brand of the Year'. In the Images Fashion Awards 2007, John Players was awarded “The Most Admired Fashion Campaign of the Year” award.
About Little World Little World is the one and only mall in the Kharghar. It has around 40 shops major brands like John Players, More, The Raymond shop, Levis, Levis Signature, McDonalds, Cotton County etc. The key elements of Little World, Kharghar are Mcdonalds and Adlabs that are responsible for major chunk of it sales and they add to its conversion rate by creating place utility as kharghar is institutional area and it has no other malls.
About Shop Jas Venture (Mayur D Solanki) has the franchise of the John Players in the Little World, Kharghar.
About Communication
Hudson Communication in its simplest form means conveying information from one person to another. George Terry Communication is an exchange of facts, ideas, opinions and emotions by two or more persons. Allen Louis Communication is the sum total of all things one person does when he wants to create an understanding in the minds of another; it involves a systematic and continuous process of telling, listening and understanding.
Basically it involves 1. 2. 3. 4. 5. 6.
Conveying a suitable message At the right time Correctly and effectively Listen to the other man and with interest and purposefully Give your feed back and get his feedback accurately. Take suitable action based on all these
Process of communication
Types of communication a. Based on direction 1. Downward 2. Upward 3. Lateral or horizontal 4. (Diagonal communication) 5. Circular / cyclical 6. Cris-cross / Grapevine a. Based on source 1. Formal 2. Informal 3. Grapevine
VM of the Store Visual merchandising can be termed as the orderly, systematic, logical and intelligent way of putting stock on the floor. Color flow of the merchandize from left to right and from lightest to darkest shades, thus the merchandize looks very pleasing and appealing. The fixtures of the store so ergonomically arranged that it is very easy to communicate for the employee regarding the merchandize.
Staff There are 3 employees in the store. One employee is for billing and two employees are there for assisting the customers with the merchandize.
Verbal Communication •
• • • •
The employees can communicate in 2 languages fluently – Marathi and Hindi, they are also comfortable with English. Basic training about the merchandise helps them to communicate. The employees are very polite and soft spoken. They follow the dress code which is well dressed. They are attentive.
• •
They welcome with a smile to each and every customers. They never use slang and ideoms.
Non Verbal Communication • • • • •
The facial expressions include smile and enthusiasm. They give some open space to the customer to experience the feel of the merchandize which is a kind of non-verbal communication. The gesture of the employee plays an important role in non verbal communication. The smile on the face is genuine. They respect status.
Under Guidance: Mr. Amit Aggarwal FMS National Institute of Fashion Technology Mumbai Research & Compiled by: Bhavik Gandhi M/FMS/08/10
Introduction ITC forayed into the youth fashion segment with the launch of John Players in December 2002 and is committed to be the No. 1 fashion brand for the youth. This foray leverages ITC’s proven competencies in understanding consumer insights, brand building and design capabilities. Hrithik Roshan, Superstar and Youth Icon, with his innate style, vibrancy and playfulness best personifies the core attributes of the brand as its ambassador. John Players offers a complete and vibrant wardrobe of Casual wear, Party wear, Work wear, Denims, Outer wear and Suits & Jackets, incorporating the most contemporary trends, an exciting mix of colors, playful styling, trendy textures and comfortable fits. The brand is available across the country through a nation-wide network of over 250 exclusive stores and over 1300 multi-brand outlets. At the Images Fashion Awards 2005, John Players was declared 'The Most Admired Shirt Brand of the Year'. In the Images Fashion Awards 2007, John Players was awarded “The Most Admired Fashion Campaign of the Year” award.
About Little World Little World is the one and only mall in the Kharghar. It has around 40 shops major brands like John Players, More, The Raymond shop, Levis, Levis Signature, McDonalds, Cotton County etc. The key elements of Little World, Kharghar are Mcdonalds and Adlabs that are responsible for major chunk of it sales and they add to its conversion rate by creating place utility as kharghar is institutional area and it has no other malls.
About Shop Jas Venture (Mayur D Solanki) has the franchise of the John Players in the Little World, Kharghar.
About Communication
Hudson Communication in its simplest form means conveying information from one person to another. George Terry Communication is an exchange of facts, ideas, opinions and emotions by two or more persons. Allen Louis Communication is the sum total of all things one person does when he wants to create an understanding in the minds of another; it involves a systematic and continuous process of telling, listening and understanding.
Basically it involves 1. 2. 3. 4. 5. 6.
Conveying a suitable message At the right time Correctly and effectively Listen to the other man and with interest and purposefully Give your feed back and get his feedback accurately. Take suitable action based on all these
Process of communication
Types of communication a. Based on direction 1. Downward 2. Upward 3. Lateral or horizontal 4. (Diagonal communication) 5. Circular / cyclical 6. Cris-cross / Grapevine a. Based on source 1. Formal 2. Informal 3. Grapevine
VM of the Store Visual merchandising can be termed as the orderly, systematic, logical and intelligent way of putting stock on the floor. Color flow of the merchandize from left to right and from lightest to darkest shades, thus the merchandize looks very pleasing and appealing. The fixtures of the store so ergonomically arranged that it is very easy to communicate for the employee regarding the merchandize.
Staff There are 3 employees in the store. One employee is for billing and two employees are there for assisting the customers with the merchandize.
Verbal Communication •
• • • •
The employees can communicate in 2 languages fluently – Marathi and Hindi, they are also comfortable with English. Basic training about the merchandise helps them to communicate. The employees are very polite and soft spoken. They follow the dress code which is well dressed. They are attentive.
• •
They welcome with a smile to each and every customers. They never use slang and ideoms.
Non Verbal Communication • • • • •
The facial expressions include smile and enthusiasm. They give some open space to the customer to experience the feel of the merchandize which is a kind of non-verbal communication. The gesture of the employee plays an important role in non verbal communication. The smile on the face is genuine. They respect status.
Related Documents
Verbal And Nonverbal Communication
June 2020 12
Verbal And Non-verbal Communications
June 2020 6
Lect_4 Nonverbal Communications
July 2020 2
Nonverbal
July 2020 9
Nonverbal
July 2020 11