Vaultware Reservations Equal Leases
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VaultWare Reservations Mean Leases VaultWare Reservation to Lease Conversion Analysis 40
• Analysis includes results from three different management companies of various sizes.
38%
35 30
• Findings based on 28,245 unique prospects who submitted a reservation online via VaultWare.
25
• Prospects that pre-qualify (i.e. screen) online are more than twice as likely to lease.
20 Methodology
17%
15
• Exact first AND last name match of reservations to the primary resident names recorded within the company’s property management system.
10
• Comparison of reservations made in first 9 to 10 months of 2008 where the expected move-in date indicated by the prospect was not in the future.
5
• Screened prospects include prospects who received a pre-qualification outcome of declined.
0
Unscreened Unscreened
Screened Screened
Total Unique Prospects
Total Unscreened Prospects
Total Screened Prospects
Total Leases
Total Unscreened Leases
Total Screened Leases
Percent Unscreened Leased
Percent Screened Leased
Company A
9,578
6,979
2,599
2,182
1,271
911
18%
35%
Company B
2,190
1,218
972
616
205
411
17%
42%
Company C
16,477
10,291
6,186
4,004
1,653
2,351
16%
38%
Aggregate
28,245
18,488
9,757
6,802
3,129
3,673
17%
38%
94.5%
Consumer Demand Apartment hunters are 94.5% more likely to lease from a community that provides availability and pricing online versus one that doesn’t.
Source: November 2008; 503 respondents to online survey
480.905.3670 Online Availability & Pre-qualified Reservations
www.vaultware.com Automated Rate Updates
© Copyright 2008 - Realty DataTrust - All rights reserved. All trademarks are the property of their respective owners.
[email protected] Online Application
Availability Alerts 1158
• Analysis includes results from three different management companies of various sizes.
38%
35 30
• Findings based on 28,245 unique prospects who submitted a reservation online via VaultWare.
25
• Prospects that pre-qualify (i.e. screen) online are more than twice as likely to lease.
20 Methodology
17%
15
• Exact first AND last name match of reservations to the primary resident names recorded within the company’s property management system.
10
• Comparison of reservations made in first 9 to 10 months of 2008 where the expected move-in date indicated by the prospect was not in the future.
5
• Screened prospects include prospects who received a pre-qualification outcome of declined.
0
Unscreened Unscreened
Screened Screened
Total Unique Prospects
Total Unscreened Prospects
Total Screened Prospects
Total Leases
Total Unscreened Leases
Total Screened Leases
Percent Unscreened Leased
Percent Screened Leased
Company A
9,578
6,979
2,599
2,182
1,271
911
18%
35%
Company B
2,190
1,218
972
616
205
411
17%
42%
Company C
16,477
10,291
6,186
4,004
1,653
2,351
16%
38%
Aggregate
28,245
18,488
9,757
6,802
3,129
3,673
17%
38%
94.5%
Consumer Demand Apartment hunters are 94.5% more likely to lease from a community that provides availability and pricing online versus one that doesn’t.
Source: November 2008; 503 respondents to online survey
480.905.3670 Online Availability & Pre-qualified Reservations
www.vaultware.com Automated Rate Updates
© Copyright 2008 - Realty DataTrust - All rights reserved. All trademarks are the property of their respective owners.
[email protected] Online Application
Availability Alerts 1158
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