Using Social Media For Federal Recruiting And Hiring

THE CALL TO SERVE 2009 EFFECTIVE RECRUITING AND HIRING WORKSHOP SERIES

USING SOCIAL MEDIA FOR FEDERAL RECRUITING AND HIRING Partnership for Public Service November 19, 2009

Today’s Agenda and Presenters  Welcome; Overview of the Partnership’s HR and Social Media Survey – Sally Jaggar, Partnership  HR 2.0: Using Social Media to Recruit, Retain and Train – Andy Krzmarzick, GovLoop  Recruiting with Web 2.0 for VA – Amy Loveridge, VA  Q&A

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Overall Agency Use of Social Media  Does your agency currently use (or plan to use) social media for recruiting and/or hiring? (104 responses: 59 yes, 45 no)

Count 70 60 50 40 30 20 10 0 Yes

No

Social Media Agencies Currently in Use  What/which media are agencies using now for recruiting? Number of Agencies Currently Using Technologies There.com Second Life MySpace Flickr Twitter Currently Use

LinkedIn Facebook YouTube Podcasts Blogs 0

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Use for Recruiting and Hiring Functions…  Agencies use social media for the following functions… • • • • • • • • • • •

Sharing info about agency mission and programs – 33% Sharing videos about working at agency – 26% Advertising job openings or internship openings – 26% Finding candidates – 23% Sharing info about kinds of jobs and skills needed – 22% Communicating status of applications – 12% Giving new hires info about onboarding – 11% Connecting candidates/applicants with HR staff – 9% Connecting candidates with line agency employees – 9% Getting background information about applicants – 7% Connecting applicants with each other – 3%

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Barriers/Challenges Overcome  Many challenges, especially privacy and legal barriers, with network security and others close behind. Difficulties assuring your staff use the medium correctly and appropriately Lack of sufficient resources to respond to those who communicate with your agency via the medium Difficulties training your staff to use Lack of successful models to build upon Concerns about being online on these sites Lack of guidance or standards for using the medium Concerns about security of your agency's network and computer systems Concerns about other legal matters Concerns about privacy Agency senior leaders did not agree wiht using social networking Lack of knowledge about available social networking technologies 0

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Percentage of Agencies Reporting These Challenges as Barriers Overcome OURPUBLICSERVICE.ORG

Summary  Although current use is very limited, many respondents have big plans to use or expand their use  There is high interest in learning about different media  The challenges to be overcome are many; may require working with agency webmaster, CIO, office of public affairs, general counsel -- maybe others  Interest in using social media is not primarily HR-driven in most agencies; HR must catch up  Smart HR folks will use as models those agencies that have made strides and will join up with those active in the “community of interest”

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