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University of Pittsburgh
Brazil Presentation
By: Rod Pinheiro February 20th 2005
OVERVIEW OF BRAZIL Introduction General Culture Business Culture
Out Line • • • • • • • • •
Introduction Historical Overview General Information Economy People and Culture Customs Conversation Business Culture Facts about Brazil
OUTLINE OF BRAZIL Introduction General Culture Business Culture
From Pittsburgh-USA to São Paulo-Brazil
Brazil borders
Historical Overview • 1500 Portugal colonized Brazil • 1808 Portuguese court moved to Brazil and opened ports to international trade • 1822 Brazil’s independence from Portugal 1889 Brazil was deposed by military coup •
General Information Size: 1. Russia 2. Canada 3. USA 4. Brazil
9.16 mi km2
Populatio Area: 1.Metro Tokyo, Japan n: 2. New York, 1. China
USA 2. India 3. USA 275 mi. 3. Mexico City, Mexico 4. Indonesia 5. Brazil 174 mi. 4. Mumbai, India 5. São Paulo,Brazil
8.5 mi km2
Equator
Where I am from
5 regions 3 time zones 2 seasons
(very hot and humid with rainy periods)
Economy 8th largest Gross Domestic Product: $403.8 billion (2002)
Industry 37 % Agriculture 9 % Service 54 % Official Currency: Real 1U$ = R$ 2.87
Economy • Largest economy in South America • Agricultural, mining, manufacturing, and service industries • World’s largest producer of: coffee, oranges, sugar, and bananas •
Major producer of: soybeans, corn, cocoa, beef, pork, rice and cotton
Economy • Exports: automobiles & parts, minerals, steel iron ore, chemicals, cement, footwear, coffee • Imports: machinery and equipment, chemical products, oil
People: Surface Culture
• Brazilians are warm, fun loving, free-spirited and hard working
• Opinionated and will argue their convictions
• Extremely casual attitude about time
• Say “oi” for hello and “tchau” for goodbye
People: Surface Culture • Portuguese is the official language; Do not address Brazilians in Spanish (It is insulting ) • Social status is measured by one’s power to acquire possessions • Income distribution is highly unequal and
People: Surface Culture Customs
• Handshake is a common greeting, but close friends will often embrace & kiss cheeks (Do not be scared)
• Frequent touching of arms, hands, and shoulders often occur during a conversation. Thus, this is not a invasion of personal space
People: Surface Culture Customs • The “O.K.” sign upside down is considered vulgar • If things are going well, the thumbs-up sign is okay
• Avoid yawning, stretching or burping in public
People: Surface Culture Customs
• Flicking the fingertips underneath the chin
indicates that you don’t know or understan the answer to a question • Smoking is illegal in most public places
People: Surface Culture Customs • Brazilians often snap their fingers to add
emphasis to a statement or to indicate tha something occurred “long ago”
• When joining or leaving a small group, it is
polite to acknowledge everyone by shakin hands
People: Surface Culture Conversation • Maintain eye contact • People stand close when talking • Fast, animated talkers • Avoid monopolizing a conversation
People: Surface Culture Conversation • Welcome topics: your travels, food, Brazilian dance/arts, and “futebol” • Topics to avoid: ethnic/class differences, Argentina and economic problems
People: Surface Culture Food • Brazilian diet includes: meat, bread, rice, beans, cheese, and eggs
• Lunch is the main meal, dinner is lighter & later 7-10 pm • Pastries are typical snacks • Favorite foods vary by region: feijoada, churrasco (barbecue), beef with fries
Business Culture
• Business entertaining is conducted over lunch or dinner
• Business lunch-2 hrs, business dinner-3 hrs
• Arrive on time for business dinner
• Social dinner- 15 minutes late
• Most restaurants add 10% to the bill, leave another 5% for the tip
Business Culture Avoid touching food with your fingers •
• Don’t use your fork to cut • Do not eat pizza with your hand if you are in a restaurant •If you are toasted, raise your glass and propose a toast in return
Business Culture • Best times to schedule appointments: 10 am- noon, and 3-5 pm • “Official” business hours: 8:30am- 5:30pm • Not all Brazilians wish to be addressed by
their last names • “Senhor (a)” and “Doutor(a)” can be added to first names
Business Culture
• English is spoken
• Knock on all office doors and wait to be admitted
Be prepared for frequent interruptions during meetings
• Never leave as soon as a meeting is over
Business Culture Dress • Business people are highly conscious of dress • Men wear dark suits and conservative ties • Women wear conservative dresses, skirts, pantsuits, & blouses
A few statements about BRAZIL
In the president elections of 2002, all the regions of Brazil were computerized, supplying final results in less than 24 hours.
An average of 70% of the Brazilian population, rich and poor, dedicate a considerable part of their time in volunteer services.
Brazil today the third biggest democracy in the world and the eighth world economy.
Brazilian people are hospitable, willing to speak the language of the tourist, to gesticulate and go beyond necessary efforts to please.
Brazil is the second largest market for jets and executive helicopters.
Public relations agencies win the biggest and best global awards.
Although Brazil is a nation in development, Brazilian internet users represent 40% of the total number in Latin America.
There are 14 automotive plants in Brazil and 4 more on the way, while some neighboring nations have none.
About 97.3% of kids between the ages of 7 and 14 are in school.
Brazil has the most modern banking system on the planet.
The celular phone industry in Brazil is the second largest in the world, with about 650,000 new accounts per month.
In the fixed telephone industry, our nation is the 5th largest in the number of phone lines installed.
About 6,890 Brazilian companies have the ISO 9000 Quality Certification compared to 300 in Mexico and 265 in Argentina.
Rio de Janeiro
Carnival in Rio
Carnival in Salvador
This is São Paulo
Marginal
São Paulo has today about 16 million people
Ibirapuera Park
Iguacú Falls
Amazon Green Forest
Cities Protected by Federal Law -Ouro Preto -Brasília -São Luís -Olinda -Porto Seguro -Salvador
Questions ?
OUTLINE OF BRAZIL Introduction General Culture Business Culture Some Imp Facts Abt Brazil Conclusion
Flag Of Brazil
Yellow = wealth in gold
Discovery Of Brazil
Currency Of Brazil Real
Business Culture Business Etiquettes Business Negotiations Business Dress Code Business
Brazil Presentation
By: Rod Pinheiro February 20th 2005
OVERVIEW OF BRAZIL Introduction General Culture Business Culture
Out Line • • • • • • • • •
Introduction Historical Overview General Information Economy People and Culture Customs Conversation Business Culture Facts about Brazil
OUTLINE OF BRAZIL Introduction General Culture Business Culture
From Pittsburgh-USA to São Paulo-Brazil
Brazil borders
Historical Overview • 1500 Portugal colonized Brazil • 1808 Portuguese court moved to Brazil and opened ports to international trade • 1822 Brazil’s independence from Portugal 1889 Brazil was deposed by military coup •
General Information Size: 1. Russia 2. Canada 3. USA 4. Brazil
9.16 mi km2
Populatio Area: 1.Metro Tokyo, Japan n: 2. New York, 1. China
USA 2. India 3. USA 275 mi. 3. Mexico City, Mexico 4. Indonesia 5. Brazil 174 mi. 4. Mumbai, India 5. São Paulo,Brazil
8.5 mi km2
Equator
Where I am from
5 regions 3 time zones 2 seasons
(very hot and humid with rainy periods)
Economy 8th largest Gross Domestic Product: $403.8 billion (2002)
Industry 37 % Agriculture 9 % Service 54 % Official Currency: Real 1U$ = R$ 2.87
Economy • Largest economy in South America • Agricultural, mining, manufacturing, and service industries • World’s largest producer of: coffee, oranges, sugar, and bananas •
Major producer of: soybeans, corn, cocoa, beef, pork, rice and cotton
Economy • Exports: automobiles & parts, minerals, steel iron ore, chemicals, cement, footwear, coffee • Imports: machinery and equipment, chemical products, oil
People: Surface Culture
• Brazilians are warm, fun loving, free-spirited and hard working
• Opinionated and will argue their convictions
• Extremely casual attitude about time
• Say “oi” for hello and “tchau” for goodbye
People: Surface Culture • Portuguese is the official language; Do not address Brazilians in Spanish (It is insulting ) • Social status is measured by one’s power to acquire possessions • Income distribution is highly unequal and
People: Surface Culture Customs
• Handshake is a common greeting, but close friends will often embrace & kiss cheeks (Do not be scared)
• Frequent touching of arms, hands, and shoulders often occur during a conversation. Thus, this is not a invasion of personal space
People: Surface Culture Customs • The “O.K.” sign upside down is considered vulgar • If things are going well, the thumbs-up sign is okay
• Avoid yawning, stretching or burping in public
People: Surface Culture Customs
• Flicking the fingertips underneath the chin
indicates that you don’t know or understan the answer to a question • Smoking is illegal in most public places
People: Surface Culture Customs • Brazilians often snap their fingers to add
emphasis to a statement or to indicate tha something occurred “long ago”
• When joining or leaving a small group, it is
polite to acknowledge everyone by shakin hands
People: Surface Culture Conversation • Maintain eye contact • People stand close when talking • Fast, animated talkers • Avoid monopolizing a conversation
People: Surface Culture Conversation • Welcome topics: your travels, food, Brazilian dance/arts, and “futebol” • Topics to avoid: ethnic/class differences, Argentina and economic problems
People: Surface Culture Food • Brazilian diet includes: meat, bread, rice, beans, cheese, and eggs
• Lunch is the main meal, dinner is lighter & later 7-10 pm • Pastries are typical snacks • Favorite foods vary by region: feijoada, churrasco (barbecue), beef with fries
Business Culture
• Business entertaining is conducted over lunch or dinner
• Business lunch-2 hrs, business dinner-3 hrs
• Arrive on time for business dinner
• Social dinner- 15 minutes late
• Most restaurants add 10% to the bill, leave another 5% for the tip
Business Culture Avoid touching food with your fingers •
• Don’t use your fork to cut • Do not eat pizza with your hand if you are in a restaurant •If you are toasted, raise your glass and propose a toast in return
Business Culture • Best times to schedule appointments: 10 am- noon, and 3-5 pm • “Official” business hours: 8:30am- 5:30pm • Not all Brazilians wish to be addressed by
their last names • “Senhor (a)” and “Doutor(a)” can be added to first names
Business Culture
• English is spoken
• Knock on all office doors and wait to be admitted
Be prepared for frequent interruptions during meetings
• Never leave as soon as a meeting is over
Business Culture Dress • Business people are highly conscious of dress • Men wear dark suits and conservative ties • Women wear conservative dresses, skirts, pantsuits, & blouses
A few statements about BRAZIL
In the president elections of 2002, all the regions of Brazil were computerized, supplying final results in less than 24 hours.
An average of 70% of the Brazilian population, rich and poor, dedicate a considerable part of their time in volunteer services.
Brazil today the third biggest democracy in the world and the eighth world economy.
Brazilian people are hospitable, willing to speak the language of the tourist, to gesticulate and go beyond necessary efforts to please.
Brazil is the second largest market for jets and executive helicopters.
Public relations agencies win the biggest and best global awards.
Although Brazil is a nation in development, Brazilian internet users represent 40% of the total number in Latin America.
There are 14 automotive plants in Brazil and 4 more on the way, while some neighboring nations have none.
About 97.3% of kids between the ages of 7 and 14 are in school.
Brazil has the most modern banking system on the planet.
The celular phone industry in Brazil is the second largest in the world, with about 650,000 new accounts per month.
In the fixed telephone industry, our nation is the 5th largest in the number of phone lines installed.
About 6,890 Brazilian companies have the ISO 9000 Quality Certification compared to 300 in Mexico and 265 in Argentina.
Rio de Janeiro
Carnival in Rio
Carnival in Salvador
This is São Paulo
Marginal
São Paulo has today about 16 million people
Ibirapuera Park
Iguacú Falls
Amazon Green Forest
Cities Protected by Federal Law -Ouro Preto -Brasília -São Luís -Olinda -Porto Seguro -Salvador
Questions ?
OUTLINE OF BRAZIL Introduction General Culture Business Culture Some Imp Facts Abt Brazil Conclusion
Flag Of Brazil
Yellow = wealth in gold
Discovery Of Brazil
Currency Of Brazil Real
Business Culture Business Etiquettes Business Negotiations Business Dress Code Business
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