Uni Of Mel Global Mktg Examexam
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Page 1 of 2 THE UNIVERSITY OF MELBOURNE
SEMESTER 1 ASSESSMENT, 2002
DEPARTMENT OF MANAGEMENT
325-309 Global Marketing
Exam Duration: (2) Hours Reading time: (15) minutes This paper has (2) pages
Instructions to Invigilators: Students should receive TWO 14 page script books. Exam papers are to remain in the exam room. Students are permitted to bring in English - Other Language translation dictionaries without added text. These dictionaries cannot be in electronic form. All dictionaries will be checked during the examination period. Students are permitted to make notes on the examination paper during reading time. Instructions to Students: Students should answer THREE (3) out of seven questions in Section A. Baillieu Library: This paper can be re-produced and lodged with the Library.
Page 2 of 2
SECTION A Answer three (3) of the following questions. Each question is of equal weight. 1. In what sense is the “standardisation versus adaptation” question in global product design a bogus issue? Discuss the forces that favour a globalised product design strategy. Provide examples. 2. a. What are the advantages and disadvantages of private branding in international markets? Explain using examples of your choice. AND b. What is the importance of country-of-origin? How does it affect a company’s international product policies and strategies? 3. Explain the factors an international marketing manager should consider in determining the economic and political risks associated with marketing in the Russian market. Critically discuss some of the major impacts of economic and political risk on product, pricing, distribution, and promotion decisions. Answer with reference to the Russian market. 4. Critically discuss how a firm should target individual country markets. Highlight the key issues in coordinating the global market system in these individual country markets. Use examples of your choice. 5. Explain the Japanese approach to managing international new product development processes. Critically discuss how this approach provides Japanese international companies with a competitive advantage. Use examples of your choice. 6. Explain the major factors affecting international pricing. In particular, how are prices influenced by the firm’s strategy, its competition, consumers’ ability to buy, the firm’s cost and market structure, and product line? Use examples of your choice. 7. Explain the major challenges faced by marketers in developing and implementing marketing plans. Which part of the international marketing plan do you believe is most important? Critically discuss using examples of your choice. END OF EXAM
SEMESTER 1 ASSESSMENT, 2002
DEPARTMENT OF MANAGEMENT
325-309 Global Marketing
Exam Duration: (2) Hours Reading time: (15) minutes This paper has (2) pages
Instructions to Invigilators: Students should receive TWO 14 page script books. Exam papers are to remain in the exam room. Students are permitted to bring in English - Other Language translation dictionaries without added text. These dictionaries cannot be in electronic form. All dictionaries will be checked during the examination period. Students are permitted to make notes on the examination paper during reading time. Instructions to Students: Students should answer THREE (3) out of seven questions in Section A. Baillieu Library: This paper can be re-produced and lodged with the Library.
Page 2 of 2
SECTION A Answer three (3) of the following questions. Each question is of equal weight. 1. In what sense is the “standardisation versus adaptation” question in global product design a bogus issue? Discuss the forces that favour a globalised product design strategy. Provide examples. 2. a. What are the advantages and disadvantages of private branding in international markets? Explain using examples of your choice. AND b. What is the importance of country-of-origin? How does it affect a company’s international product policies and strategies? 3. Explain the factors an international marketing manager should consider in determining the economic and political risks associated with marketing in the Russian market. Critically discuss some of the major impacts of economic and political risk on product, pricing, distribution, and promotion decisions. Answer with reference to the Russian market. 4. Critically discuss how a firm should target individual country markets. Highlight the key issues in coordinating the global market system in these individual country markets. Use examples of your choice. 5. Explain the Japanese approach to managing international new product development processes. Critically discuss how this approach provides Japanese international companies with a competitive advantage. Use examples of your choice. 6. Explain the major factors affecting international pricing. In particular, how are prices influenced by the firm’s strategy, its competition, consumers’ ability to buy, the firm’s cost and market structure, and product line? Use examples of your choice. 7. Explain the major challenges faced by marketers in developing and implementing marketing plans. Which part of the international marketing plan do you believe is most important? Critically discuss using examples of your choice. END OF EXAM
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